CN103124263B

CN103124263B - A kind of advertisement push system and advertisement pushing equipment, Advertisement Server

Info

Publication number: CN103124263B
Application number: CN201310012728.1A
Authority: CN
Inventors: 徐骞
Original assignee: Huawei Technologies Co Ltd
Current assignee: Huawei Technologies Co Ltd
Priority date: 2013-01-14
Filing date: 2013-01-14
Publication date: 2015-11-25
Anticipated expiration: 2033-01-14
Also published as: CN103124263A

Abstract

The invention discloses a kind of advertisement push system and advertisement pushing equipment, Advertisement Server, advertisement push system comprises client, web page server, advertisement pushing equipment, advertising strategy decision device and Advertisement Server; After advertisement pushing equipment receives advertisement pushing strategy, send the redirection message carrying the IP of client to client according to advertisement pushing strategy; Client sends the advertisement pattern request of carrying the IP address of client to Advertisement Server according to redirection message; After Advertisement Server obtains the source IP address of advertisement pattern request and the IP address of the client of carrying; When the IP address of the source IP address with the client of carrying that determine the request of advertisement pattern is identical, send the first advertisement pattern template comprising Webpage framework and advertisement page framework to source IP address; The ad content that client receives according to advertisement pattern template for displaying and web page contents.By the way, the present invention can improve the success rate of advertisement pushing.

Description

A kind of advertisement push system and advertisement pushing equipment, Advertisement Server

Technical field

The present invention relates to communication technical field, particularly relate to a kind of advertisement push system and advertisement pushing equipment, Advertisement Server.

Background technology

The web advertisement refers to the modes such as the ad banner utilized on website, text link, multimedia, the advertisement of publishing in the Internet or issuing.Along with Internet technology is gradually improved, use the user of the Internet to get more and more, the web advertisement achieves fast development, has also developed advertisement pushing business thereupon.Advertisement pushing business refers to the business of to throw in some advertisements that are relevant with access, personalization when user is with browser access webpage targetedly.

The principle of advertisement pushing business is as follows: the web access requests that user is sent to web page server by client is intercepted and captured by advertisement pushing equipment, the flow that advertisement pushing equipment can produce the web access requests received is analyzed, draw the access characteristic information of the user that client is corresponding, and this access characteristic information is sent to advertising strategy decision device.Advertising strategy decision device judges can push the advertisement of certain type for this user and send advertisement pushing strategy to advertisement pushing equipment according to above-mentioned access characteristic information, comprises the chained address for the treatment of advertisement in this advertisement pushing strategy.When again receiving the web access requests of client, advertisement pushing equipment can according to this advertisement pushing strategy, the pattern redirection message comprising above-mentioned treated advertisement chained address is sent to client, client can according to pattern redirection message access Advertisement Server, from Advertisement Server obtain treat the content of advertisement.

Above-mentioned advertisement sending method existing defects, such as: time user accesses comprehensive website, client may initiate multiple web access requests instantaneously, these requests may via multiple link transmission, thus intercepted and captured by different advertisement pushing equipment, thus multiple advertisement pushing equipment may be caused simultaneously to the multiple advertisement of client push, multiple advertisement is represented in client within very short time all simultaneously, and the online affecting terminal use is experienced.

In order to solve the problem pushed in above-mentioned multiple advertisement short time simultaneously, in prior art, solve the problems referred to above by increasing advertisement pushing ruling equipment.As shown in Figure 1, system 10 comprises: client 101, web page server 102, Advertisement Server 103, advertisement pushing equipment 104, advertising strategy decision device 105 and advertisement pushing ruling equipment 106.

Advertisement pushing equipment 104 intercepts and captures the web page browsing request of client 101, and carries out flow analysis, obtains access characteristic information, and this access characteristic information is sent to advertising strategy decision device 105.Advertising strategy decision device 105 returns advertisement pushing strategy according to this access characteristic information to advertisement pushing equipment.Advertisement pushing equipment 104 according to advertisement pushing strategy generating pattern redirection message, and is sent to advertisement pushing ruling equipment 105 pattern redirection message.Whether the time interval once sending pattern redirection message to client 101 before advertisement pushing ruling equipment 106 judging distance is greater than or equal to prefixed time interval, if, advertisement pushing ruling equipment 106 just sends pattern redirection message to client 101, and record this propelling movement time, otherwise abandon this pattern redirection message.Client 101 sends ad content request according to pattern redirection message to Advertisement Server 103, and web page server 102 sends web page content request.Advertisement Server 103 sends advertisement pushing success message to advertising strategy decision device 105.

In prior art, advertisement pushing ruling equipment determine apart from front once to client send pattern redirection message interval greater than or equal prefixed time interval, just to client pattern redirection message, solve the problem of the multiple advertisement of client push simultaneously at short notice.If but network software services device, such as: Research of Search Engine Website Snapshot System, intercept and capture the request that client is sent to Advertisement Server, this request can be simulated, and be sent to Advertisement Server.For Advertisement Server, because the content of this request is not changed, it is that real client sends or sent by network software services device that Advertisement Server cannot distinguish this request, so Advertisement Server all can to response request, and advertisement, thus occur the situation of Advertisement Server to network software services device advertisement, but this advertisement pushing is invalid advertisement pushing, reduces actual advertisement pushing success rate.

Summary of the invention

The technical problem that embodiment of the present invention mainly solves is to provide a kind of advertisement push system and advertisement pushing equipment, Advertisement Server, can improve the success rate of advertisement pushing.

First aspect, provides a kind of advertisement push system, comprises client, web page server, advertisement pushing equipment, advertising strategy decision device and Advertisement Server; The advertisement pushing strategy that advertisement pushing equipment sends for receiving advertising strategy decision device, advertisement pushing strategy is that the access characteristic information that advertising strategy decision device reports after receiving the web page browsing request coming from client according to advertisement pushing equipment generates, and advertisement pushing strategy comprises to be waited to promote the mark of accusing and the address of waiting to promote the Advertisement Server of accusing place; According to advertisement pushing strategy, generate carry need to be promoted accuse mark, the address of Advertisement Server and the IP address of client redirection message, and send redirection message to client; Client is used for according to the request of redirection message generating advertisement pattern, and sends the request of advertisement pattern to Advertisement Server, and wherein, the request of advertisement pattern carries the IP address of the client in redirection message; Advertisement Server, for resolving the advertisement pattern request received, obtains the source IP address of advertisement pattern request and the IP address of the client of carrying; Judge that whether the source IP address of advertisement pattern request is identical with the IP address of the client of carrying; If judged result is identical, then send the first advertisement pattern template to source IP address, the first advertisement pattern template comprises Webpage framework and advertisement page framework; Client also for, to web server request web page contents, and according to advertisement and identifier to be pushed away to Advertisement Server request ad content, and the ad content received according to the first advertisement pattern template for displaying and web page contents.

In conjunction with first aspect implementation, in the first possibility implementation of first aspect, if Advertisement Server is also different for judged result, then send the second advertisement pattern template to source IP address, the second advertisement pattern template comprises Webpage framework.

In conjunction with first aspect implementation, in the second possibility implementation of first aspect, the window size showing advertisement page to be pushed away also is carried in the request of advertisement pattern, shows that the window size of advertisement page to be pushed away is that client obtains from redirection message; Advertisement Server judges that whether the source IP address of advertisement pattern request is identical with the IP address of the client of carrying; If judged result is identical, then send the first advertisement pattern template to source IP address, specifically comprise: judge that whether the source IP address of advertisement pattern request is identical with the IP address of the client of carrying, and whether the window size showing advertisement page to be pushed away carried in the request of advertisement pattern is greater than or equal to predetermined threshold value; If the source IP address of advertisement pattern request is identical with the IP address of the client of carrying, and carry in the request of advertisement pattern show that the window size of advertisement page to be pushed away is greater than or equal to predetermined threshold value, send the first advertisement pattern template to source IP address.

In conjunction with the second possibility implementation of first aspect, in the third possibility implementation of first aspect, if Advertisement Server is also different with the IP address of the client of carrying for the source IP address of advertisement pattern request, or carry in the request of advertisement pattern show that the window size of advertisement page to be pushed away is less than predetermined threshold value, send the second advertisement pattern template to source IP address, the second advertisement pattern template comprises Webpage framework.

In conjunction with first aspect implementation, in the 4th kind of possibility implementation of first aspect, Advertisement Server judges that whether the source IP address of advertisement pattern request is identical with the IP address of the client of carrying; If judged result is identical, then send the first advertisement pattern template to source IP address, specifically comprise: obtain advertisement pattern and push the time, it is the time that the IP address of the client that Advertisement Server the last time carries in the request of advertisement pattern sends the first advertisement pattern template that advertisement pattern pushes the time; Whether the source IP address judging the request of advertisement pattern and time interval of receiving the time of advertisement pattern request and advertisement pattern propelling movement time between whether identical with the IP address of client of carrying is greater than or equal to time predefined interval; If the source IP address of advertisement pattern request identical with the IP address of client of carrying and receive between the time of advertisement pattern request and advertisement pattern propelling movement time interval greater than or equal time predefined interval, then send the first advertisement pattern template to source IP address.

In conjunction with the 4th kind of possibility implementation of first aspect, in the 5th kind of possibility implementation of first aspect, if the source IP address of advertisement pattern request is different with the IP address of client of carrying or the time interval received between the time of advertisement pattern request and advertisement pattern propelling movement time is less than time predefined interval, source IP address then to the request of advertisement pattern sends the second advertisement pattern template, and the second advertisement pattern template comprises Webpage framework.

In conjunction with first aspect implementation, may in implementation at the 6th kind of first aspect, advertisement pushing equipment generate carry need to be promoted accuse mark, the address of Advertisement Server and the IP address of client redirection message, specifically comprise:

If carry at least two in advertisement pushing strategy to provide same address of waiting to promote the Advertisement Server of accusing, then the mark of advertisement pushing equipment to the client initiating web page browsing request carries out Hash operation, from the address of at least two Advertisement Servers, select the address of an Advertisement Server according to the result of Hash operation, the mark of client is carried in web page browsing request; Generate carry need to be promoted accuse mark, the address of Advertisement Server selected and the IP address of client redirection message.

In conjunction with first aspect implementation, in the 7th kind of possibility implementation of first aspect, advertisement pushing equipment is also for after client transmission redirection message, arrange client correspondence to wait to promote the silence period of accusing in this locality, and notify advertising strategy decision device, wait to promote the silence period of accusing so that advertising strategy decision device arranges client correspondence in other advertisement pushing equipment; Advertisement pushing equipment generate carry need to be promoted accuse mark, the address of Advertisement Server and the IP address of client redirection message before, also comprise: before advertisement pushing equipment judging distance once to client send carry need to be promoted accuse mark, the address of Advertisement Server and the IP address of client time of redirection message be greater than the silence period.

Second aspect, provides a kind of advertisement pushing equipment, comprising: interception module, for intercepting and capturing the web page browsing request from client, acquisition module, for the web page browsing request of intercepting and capturing according to described interception module, obtains IP address and the access characteristic information of client, sending module, for sending the access characteristic information that described acquisition module obtains to advertising strategy decision device, receiver module, for receiving the advertisement pushing policy message sent according to access characteristic information by advertising strategy decision device, advertisement pushing strategy comprises to be waited to promote the mark of accusing and the address of waiting to promote the Advertisement Server of accusing place, generate sending module, advertisement pushing strategy generating for receiving according to described receiver module carries and needs to promote the mark of accusing, the redirection message of the address of Advertisement Server and the IP address of client, and send redirection message to client, the request of advertisement pattern is sent according to redirection message to Advertisement Server to make client, the IP address of client is carried in the request of advertisement pattern, Advertisement Server is when the IP address of the source IP address with the client that advertisement pattern please carry that determine the request of advertisement pattern is identical, the the first advertisement pattern template comprising advertisement page frame-saw and Webpage framework is returned to client, client is according to the first advertisement pattern template for displaying ad content and web page contents.

In conjunction with second aspect implementation, in the first possibility implementation of first aspect, generate sending module specifically for carrying the mark, the address of Advertisement Server, the IP address of client that need to be promoted and accuse according to advertisement pushing strategy generating and showing the redirection message of window size of advertisement page to be pushed away, and send redirection message to client.

In conjunction with second aspect implementation, in the second possibility implementation of first aspect, advertisement pushing equipment also comprises: arrange module, for generating sending module to after client redirection message, arranging client correspondence wait to promote the silence period of accusing in this locality; Notification module, for the described module that arranges after this locality arranges the silence period, notice advertising strategy decision device, waits to promote the silence period of accusing so that advertising strategy decision device arranges client correspondence in other advertisement pushing equipment; Judge module, for generating before redirection message at generation sending module, before judging distance once to client send carry need to be promoted accuse mark, the address of Advertisement Server and the IP address of client time of redirection message be greater than the silence period.

In conjunction with second aspect implementation, in the third possibility implementation of first aspect, pushing equipment also comprises: computing module, if provide same address of waiting to promote the Advertisement Server of accusing for carrying at least two in the advertisement pushing strategy that described receiver module receives, then the mark of advertisement pushing equipment to the client initiating web page browsing request carries out Hash operation, selects the address of an Advertisement Server according to the result of Hash operation from the address of at least two Advertisement Servers; Generate sending module specifically for generate carry wait to promote accuse mark, the address of Advertisement Server selected by computing module and the IP address of client redirection message, and send response redirection message to client.

The third aspect, provides a kind of Advertisement Server, comprising: the first receiver module, for receiving the request of advertisement pattern; Parsing module, for resolving the advertisement pattern request that the first receiver module receives, the IP address of the client that the source IP address of acquisition advertisement pattern request and the request of advertisement pattern are carried; Whether judge module is identical with the source IP address that advertisement pattern is asked for judging the IP address of the client that the advertisement pattern request that described parsing module resolves acquisition is carried; First sending module, during for judging that at described judge module the IP address of the client that advertisement pattern please carry is identical with the source IP address of advertisement pattern request, send the first advertisement pattern template comprising advertisement page framework and Webpage framework to source IP address; Second receiver module, for receiving the advertisement page request from client; Second sending module, sends ad content to client, to make client according to advertisement pattern template for displaying ad content for the advertisement page request received according to described second receiver module.

In conjunction with third aspect implementation, in the first possibility implementation of first aspect, Advertisement Server also comprises: the 3rd sending module, not identical with the source IP address of advertisement pattern request for judging the IP address of the client that the request of advertisement pattern is carried at described judge module, source IP address to the request of advertisement pattern sends the second advertisement pattern template, and the second advertisement pattern template comprises Webpage framework.

In conjunction with third aspect implementation, in the second possibility implementation of first aspect, the window size showing advertisement page to be pushed away also is carried in the request of advertisement pattern; Whether judge module is identical with the source IP address of advertisement pattern request specifically for judging the IP address of the client that the request of advertisement pattern is carried, and describedly shows whether the window size of advertisement page to be pushed away is greater than predetermined threshold value; First sending module is identical with the source IP address of advertisement pattern request specifically for the IP address of the client of carrying in the request of advertisement pattern, and describedly show when the window size pushing away advertisement page is greater than predetermined threshold value, the first advertisement pattern template comprising Webpage framework and advertisement page framework is sent to client.

In conjunction with third aspect implementation, in the third possibility implementation of first aspect, Advertisement Server also comprises acquisition module; Acquisition module, pushes the time for obtaining advertisement pattern, and it is the time that the IP address of client of carrying in the request of advertisement pattern Advertisement Server the last time sends the first advertisement pattern template that advertisement pattern pushes the time; Judge templet is specifically for the source IP address that judges the request of advertisement pattern and whether the IP address of client of carrying is identical and whether the time interval received between the time of advertisement pattern request and advertisement pattern propelling movement time is less than time predefined interval; First sends template specifically for identical with the IP address of the client of carrying at the source IP address of advertisement pattern request, and receive between the time of advertisement pattern request and advertisement pattern propelling movement time interval greater than or when equaling time predefined interval, then send the first advertisement pattern template to source IP address.

The beneficial effect of embodiment of the present invention is: in embodiment of the present invention, advertisement pushing equipment returns the redirection message comprising client ip address to client, client generates the advertisement pattern request of the client ip address carried in redirection message according to redirection message, and sends this advertisement pattern request to Advertisement Server.If arrival Advertisement Server is transmitted in the advertisement pattern request that client sends smoothly, then the source IP of advertisement pattern request is the IP address of client, and identical with the client ip that the request of advertisement pattern is carried.If the advertisement pattern request midway that client sends has been intercepted and captured by web server software, then web server software can simulate the content in this advertisement pattern request, again send a new advertisement pattern request to Advertisement Server, and the source IP address of new advertisement pattern request is the IP address of web server software.Therefore, after Advertisement Server receives the request of advertisement pattern, when the IP address of the source IP address with the client of carrying that determine the request of advertisement pattern is identical, source IP address just to the request of advertisement pattern returns the first advertisement pattern template comprising advertisement page frame-saw and Webpage framework, avoid the first advertisement pattern template to be sent to web server software, improve the success rate of advertisement pushing.

Accompanying drawing explanation

Fig. 1 is the structural representation of prior art advertisement push system;

Fig. 2 is the structural representation of advertisement push system first execution mode of the present invention;

Fig. 3 is the structural representation of advertisement push system second execution mode of the present invention;

Fig. 4 is the structural representation of advertisement pushing equipment first execution mode of the present invention;

Fig. 5 is the structural representation of advertisement pushing equipment second execution mode of the present invention;

Fig. 6 is the structural representation of Advertisement Server first execution mode of the present invention;

Fig. 7 is the structural representation of Advertisement Server second execution mode of the present invention.

Embodiment

Refer to Fig. 2, Fig. 2 is the structural representation of advertisement push system first execution mode of the present invention.As shown in the figure, advertisement push system 20 comprises client 201, web page server 202, Advertisement Server 203, advertisement pushing equipment 204 and advertising strategy decision device 205.

Client 201 sends web page browsing request to web page server 202.The request of advertisement pushing equipment 204 intercept net page browsing, and after analyzing web page browse request, obtain the IP address of client and the IP address of web page server.Wherein, web page browsing request is the request of client 201 to web page server 202 requested webpage content, and between client 201 and web page server 202, there is content delivery link, flow on link between advertisement pushing equipment 204 pairs of clients 201 and web page server 202 is analyzed, the access characteristic information of client 201 can be obtained, such as: client 201 is access basketball news mainly, the content of the transmission then on link is basketball news, then access characteristic information may be defined as basketball.

Advertisement pushing equipment 204 by the access characteristic information reporting of client 201 to advertising strategy decision device 205.Advertising strategy decision device 205 promotes announcement according to selected the waiting of the access characteristic information of client 201, and advertising strategy decision device 205 sends the advertisement pushing strategy comprising and wait the address of promoting the mark of accusing and the Advertisement Server 203 treating advertisement place to advertisement pushing equipment 204.Such as, if access characteristic information may be defined as basketball advertising strategy decision device 205, then that carries in advertisement pushing strategy waits that promoting the mark of accusing can be the mark of sport category advertisement, and can provide the address of Advertisement Server of sport category advertisement.

After advertisement pushing equipment 204 receives advertisement pushing strategy, according to advertisement pushing strategy generating carry need to be promoted accuse mark, the address of Advertisement Server and the IP address of client redirection message, and send redirection message to client 201.Redirection message is used to indicate client 201 and makes into send request to Advertisement Server 203 by sending request to web page server 202.Alternatively, redirection message by script carry wait to promote accuse mark, Advertisement Server the content such as address, and the IP address of client can be arranged at the URL(UniversalResourceLocator of redirection message, URL(uniform resource locator)) in parameter.

After client 201 receives redirection message, according to the request of redirection message generating advertisement pattern, and send the request of advertisement pattern to Advertisement Server 203, wherein, the IP address of the client in redirection message is carried in the request of advertisement pattern.The request of advertisement pattern is the request of client to Advertisement Server request content display frame-saw.Wherein, the IP address of client can be arranged at the URL parameter of advertisement pattern request, also can arrange in the content of advertisement pattern request.If the IP address of client is arranged at the URL parameter of advertisement pattern request, then the request of advertisement pattern is standard message, after Advertisement Server receives the request of advertisement pattern, directly can extract the IP address of client from the URL parameter of advertisement pattern request.If the IP address of client arranges in the content of advertisement pattern request, then Advertisement Server needs to unpack, and could obtain the IP address of client.

Advertisement Server 203 receives the request of advertisement pattern, and resolves this advertisement pattern request, the IP address of the client that the source IP address of acquisition advertisement pattern request and the request of advertisement pattern are carried.Wherein, the source IP address of advertisement pattern request is the IP address of the equipment in advertisement pattern request source place.Advertisement Server 203 judges that whether the IP address of the client that the source IP address of advertisement pattern request carries with the request of advertisement pattern is identical, if judged result is identical, then Advertisement Server 203 sends the first advertisement pattern template to the source IP address of advertisement pattern request, and the first advertisement pattern template comprises Webpage frame-saw and advertisement page frame-saw.If judged result is not identical, then Advertisement Server 203 sends the second advertisement pattern template to the source IP address of advertisement pattern request, and the second advertisement pattern template comprises Webpage frame-saw, and does not comprise advertisement page frame-saw, be equivalent to, Advertisement Server 203 is not to client 201 advertisement.

It should be noted that: if the source IP address of advertisement pattern request is identical with the IP address of the client 201 that the request of advertisement pattern is carried, then illustrate that this advertisement pattern request derives from client 201.If the source IP address of advertisement pattern request is not identical with the IP address of the client 201 that the request of advertisement pattern is carried, then illustrate that this advertisement pattern request is not derive from client 201, may be simulated by web server software (not shown), if now, Advertisement Server 203 sends the first advertisement pattern template to the source IP address of advertisement pattern request, then the first advertisement pattern template can be sent to web server software, causes invalid advertisement pushing.The present embodiment, Advertisement Server 203 is when judged result is not identical, send the second advertisement pattern template, such web server software is after receiving the second advertisement pattern template, owing to there is no advertisement page frame-saw in the second advertisement pattern template, so ad content can not be asked to Advertisement Server 203, thus avoid invalid advertisement pushing.

It should be noted that: under normal circumstances, after web server software intercepts and captures request, first request can be simulated, follow-up request can not be simulated, so, in embodiment of the present invention, when client 201 sends the request of advertisement pattern to Advertisement Server 203, carry out address judgement, and follow-up request message no longer needs to carry out address judgement.

Wherein, the web page address also including webpage to be visited in message is reset.After client 201 receives the first advertisement pattern template, ad content is asked to Advertisement Server 203 according to advertisement and identifier to be pushed away, and according to web page address to web page server 202 requested webpage content, and the ad content received according to the first advertisement pattern template for displaying and web page contents.

In embodiment of the present invention, returned the redirection message comprising client ip address to client 201 by advertisement pushing equipment 204, client 201 generates the advertisement pattern request of the client ip address carried in redirection message according to redirection message, and sends this advertisement pattern request to Advertisement Server 203.If the advertisement pattern request that client 201 sends is transmitted smoothly arrive Advertisement Server 203, then the source IP of advertisement pattern request is the IP address of client 201, and identical with the client ip that the request of advertisement pattern is carried.If the advertisement pattern request that client 201 sends has been intercepted and captured by web server software in transmitting procedure, then web server software can simulate the content in this advertisement pattern request, again send a new advertisement pattern request to Advertisement Server, and the source IP address of new advertisement pattern request is the IP address of web server software.Therefore, after Advertisement Server receives the request of advertisement pattern, when the IP location of the source IP address with the client of carrying that determine the request of advertisement pattern is identical, source IP address just to the request of advertisement pattern returns the first advertisement pattern template comprising advertisement page frame-saw and Webpage framework, avoid the first advertisement pattern template to be sent to web server software, improve the success rate of advertisement pushing.

Refer to Fig. 3, Fig. 3 is the structural representation of advertisement push system second execution mode of the present invention.As shown in the figure, described system 30 comprises client 301, web page server 302, Advertisement Server 303, advertisement pushing equipment 304, advertising strategy decision device 305 and memory device 306.

Client 301 sends web page browsing request to web page server 302, and the IP address of client self and the IP address of web page server 302 are carried in web page browsing request.The request of advertisement pushing equipment 304 intercept net page browsing, and after analyzing web page browse request, obtain the IP address of client and the IP address of web page server.Wherein, web page browsing request is the request of client 301 to web page server 202 requested webpage content, and there is content delivery link between client 301 and web page server 202, flow on link between advertisement pushing equipment 304 pairs of clients 301 and web page server 202 is analyzed, and can obtain the access characteristic information of client 301.

Advertisement pushing equipment 304 by the access characteristic information reporting of client 301 to advertising strategy decision device 305.Advertising strategy decision device 305 promotes announcement according to selected the waiting of the access characteristic information of client 301, and sends the advertisement pushing strategy of the address of the Advertisement Server 303 comprising advertisement and identifier to be pushed away and treat advertisement place to advertisement pushing equipment 304.

After advertisement pushing equipment 304 receives advertisement pushing strategy, according to advertisement pushing strategy generating carry need to be promoted accuse mark, the address of Advertisement Server and the IP address of client redirection message, and send redirection message to client 301.Redirection message is used to indicate client 301 and makes into send request to Advertisement Server 303 by sending request to web page server 302.

Optionally, if carry at least two in advertisement pushing strategy to provide same address of waiting to promote the Advertisement Server 303 of accusing, then the mark of advertisement pushing equipment 304 to the client 301 initiating web page browsing request carries out Hash operation, from the address of at least two Advertisement Servers 303, select the address of an Advertisement Server 303 according to the result of Hash operation, the mark of client 301 is carried in web page browsing request.Wherein, advertisement pushing equipment 304 is according to the mark of client 301, and the address of an Advertisement Server 303 is selected according to the result of Hash operation, make to there is multiple Advertisement Server 303, and multiple advertisement pushing equipment 304 intercepts and captures the web page browsing request of client 301, and multiple advertisement pushing equipment 304 is when all sending redirection message to client 301, Advertisement Server 303 site homogeneous then in redirection message is same, and then makes client 301 send the request of advertisement pattern to same Advertisement Server 303.Thus load balancing is realized between multiple Advertisement Servers that same advertisement is provided.Certainly in this case, each advertisement pushing equipment 304 needs to adopt identical hash algorithm to carry out Hash operation.In embodiments of the present invention, the mark of client 301 can be the IP address of client 301 or the account name of client 301.

The concrete mode that above-mentioned advertisement pushing equipment 304 selects the address of an Advertisement Server 303 according to the result of Hash operation from the address of at least two Advertisement Servers 303 includes but not limited to: for there is multiple situation providing the Advertisement Server of same advertisement, advertising strategy decision device 305 statistics provides the quantity of the Advertisement Server of same advertisement, then a cryptographic Hash interval is distributed for each Advertisement Server, the cryptographic Hash that each Advertisement Server is assigned with is interval different from the cryptographic Hash interval of other Advertisement Servers, thus form the corresponding relation in Advertisement Server and cryptographic Hash interval, this corresponding relation is handed down to each advertisement pushing equipment 304 by advertising strategy decision device 305, so that each advertisement pushing equipment 304 selects interval corresponding Advertisement Server residing for this cryptographic Hash from this corresponding relation after calculating cryptographic Hash, and the address of the Advertisement Server selected is carried in redirection message sends to client, or, advertising strategy decision device 305 preserves the corresponding relation in above-mentioned Advertisement Server and cryptographic Hash interval in this locality, after advertisement pushing equipment 304 calculates cryptographic Hash, to corresponding Advertisement Server interval residing for the cryptographic Hash that advertising strategy decision device 305 query count goes out, and the address inquiring about the Advertisement Server obtained is carried in redirection message sends to client.

Optionally, advertisement pushing equipment 304 is to after client 301 sends redirection message, client 301 correspondence can be arranged wait to promote the silence period of accusing in this locality, and notify advertising strategy decision device 305, wait to promote the silence period of accusing so that advertising strategy decision device 305 arranges client 301 correspondence in other advertisement pushing equipment.Advertisement pushing equipment 304 arranges client 301 correspondence and waits to promote the silence period of accusing, and is specially, and advertisement pushing equipment 304 does not push this to client 301 and waits to promote announcement within the silence period.Advertisement pushing equipment 304 and other advertisement pushing equipment all arrange client 301 correspondence and wait to promote the silence period of accusing, make all advertisement pushing equipment all within the silence period not to client 301 push carry need to be promoted accuse mark, the address of Advertisement Server 302 and the IP address of client 301 redirection message, avoid repeating to push to client 301 to repeat ad content in the short time.

Then after advertisement pushing equipment 304 receives advertisement pushing strategy, before advertisement pushing equipment generates redirection message, also can comprise: before advertisement pushing equipment 304 judging distance once to client 301 send carry need to be promoted accuse mark, the address of Advertisement Server 302 and the IP address of client 301 time of redirection message whether be greater than the silence period, when judged result is greater than the silence period, advertisement pushing equipment 303 just generates the redirection message identical with a front redirection message content, and client 301 sends redirection message.

By arranging silence period mode, advertisement pushing equipment 304 is avoided repeatedly to send identical redirection message to client at short notice, native system is made no longer to need to arrange an intermediate equipment again, for judging whether the time sending redirection message apart from the last time to client 301 is greater than the scheduled time, and when judged result is greater than the scheduled time, just send redirection message to client 301, optimize realization flow of the present invention, shorten the propelling movement time.

After client 301 receives redirection message, according to the request of redirection message generating advertisement pattern, and send the request of advertisement pattern to Advertisement Server 303, wherein, the IP of the client in redirection message is carried in the request of advertisement pattern.The request of advertisement pattern is the request of client to Advertisement Server request content display frame-saw.Further, the IP address of client can be arranged at the URL parameter of advertisement pattern request, also can arrange in the content of advertisement pattern request.

Advertisement Server 303 receives the request of advertisement pattern, and resolves this advertisement pattern request, the IP address of the client that the source IP address of acquisition advertisement pattern request and the request of advertisement pattern are carried.The source IP address of advertisement pattern request is the IP address of the equipment in advertisement pattern request source place.Advertisement Server 303 judges that whether the IP address of the client that the source IP address of advertisement pattern request carries with the request of advertisement pattern is identical, if judged result is identical, then Advertisement Server 303 sends the first advertisement pattern template to the source IP address of advertisement pattern request, and the first advertisement pattern template comprises Webpage frame-saw and advertisement page frame-saw.If judged result is not identical, then Advertisement Server 303 sends the second advertisement pattern template to the source IP address of advertisement pattern request, and the second advertisement pattern template comprises Webpage frame-saw, is equivalent to, and Advertisement Server 303 is not to client 301 advertisement.

It should be noted that: if the source IP address of advertisement pattern request is identical with the IP address of the client 301 that the request of advertisement pattern is carried, then illustrate that this advertisement pattern request derives from client 301.If the source IP address of advertisement pattern request is not identical with the IP address of the client 301 that the request of advertisement pattern is carried, then illustrate that this advertisement pattern request is not derive from client 301, may be simulated by web server software (not shown), if now, Advertisement Server 303 sends the first advertisement pattern template to the source IP address of advertisement pattern request, then the first advertisement pattern template can be sent to web server software, causes invalid advertisement pushing.What deserves to be explained is: under normal circumstances, after web server software intercepts and captures request, first request can be simulated, follow-up request can not be simulated, so, in embodiment of the present invention, when client 301 sends the request of advertisement pattern to Advertisement Server 303, carry out address judgement, and follow-up request no longer carries out address judgement.

Optionally, the window size showing advertisement page to be pushed away also is carried in the request of advertisement pattern, shows that the window size of advertisement page to be pushed away is that client 301 obtains from redirection message.Then Advertisement Server 303 judges that whether the source IP address of advertisement pattern request is identical with the IP address of the client of carrying; If judged result is identical, source IP address then to the request of described advertisement pattern sends the first advertisement pattern template, specifically comprise: Advertisement Server 303 judges that whether the source IP address of advertisement pattern request is identical with the IP address of the client of carrying, and whether the window size showing advertisement page to be pushed away carried in the request of advertisement pattern is greater than or equal to predetermined threshold value; If the source IP address of advertisement pattern request is identical with the IP address of the client of carrying, and carry in the request of advertisement pattern show that the window size of advertisement page to be pushed away is greater than or equal to predetermined threshold value, send the first advertisement pattern template to source IP address.

Predetermined threshold value is the size of the window for presenting advertising content.Show the size of the window for presenting advertising content that the window size of advertisement page to be pushed away can provide for client 301.If show when the window size pushing away advertisement page is less than predetermined threshold value, then what illustrate for the window of presenting advertising content in client 301 is undersized, cannot presenting advertising content completely.In this case, should not to client 301 advertisement.Therefore, different with the IP address of the client 301 of carrying at the source IP address of advertisement pattern request, or carry in the request of advertisement pattern show that the window size of advertisement page to be pushed away is less than predetermined threshold value, Advertisement Server 303 sends the second advertisement pattern template to the source IP address of advertisement pattern request, and the second advertisement pattern template comprises Webpage framework.

Optionally, Advertisement Server 303 also can obtain advertisement pattern and push the time, and wherein, it is the time that the IP address of the client that Advertisement Server 303 the last time carries in the request of advertisement pattern sends the first advertisement pattern template that advertisement pattern pushes the time.Whether the source IP address that Advertisement Server 303 judges the request of advertisement pattern is identical with the IP address of the client 301 of carrying; If judged result is identical, then send the first advertisement pattern template to source IP address, specifically comprise: whether the source IP address judging the request of advertisement pattern and time interval of receiving the time of advertisement pattern request and advertisement pattern propelling movement time between whether identical with the IP address of client 301 of carrying is greater than or equal to time predefined interval;

If the source IP address of advertisement pattern request identical with the IP address of client of carrying and receive between the time of advertisement pattern request and advertisement pattern propelling movement time interval greater than or equal time predefined interval, then send the first advertisement pattern template to source IP address;

If the source IP address of advertisement pattern request is different with the IP address of client 301 of carrying or the time interval received between the time of advertisement pattern request and advertisement pattern propelling movement time is less than time predefined interval, source IP address then to the request of advertisement pattern sends the second advertisement pattern template, and the second advertisement pattern template comprises Webpage framework;

Wherein, when the advertisement pattern time interval pushed between time and the time obtaining the request of advertisement pattern is less than time predefined interval, just send the first advertisement pattern template to client 303, avoid, at short notice to client repeatedly advertisement, affecting Consumer's Experience.

After client 301 receives the first advertisement pattern template, to web page server 202 requested webpage content, and ask ad content to Advertisement Server 303 according to advertisement and identifier to be pushed away, and the ad content received according to the first advertisement pattern template for displaying and web page contents.

Optionally, Advertisement Server 303 sends successful PUSH message to memory device 306 after returning ad content to client 301, successful PUSH message comprise client mark, treat advertisement and identifier etc.Memory device 306 extracts related content from successful PUSH message to carry out being stored in this locality.

In embodiment of the present invention, advertisement pushing equipment 304 returns the redirection message comprising client ip address to client 301, client 301 generates the advertisement pattern request of the client ip address carried in redirection message according to redirection message, and sends this advertisement pattern request to Advertisement Server 303.If the advertisement pattern request that client 301 sends is transmitted smoothly arrive Advertisement Server 303, then the source IP of advertisement pattern request is the IP address of client 301, and identical with the client ip that the request of advertisement pattern is carried.If the advertisement pattern request midway that client 301 sends has been intercepted and captured by web server software, then web server software can simulate the content in this advertisement pattern request, again send a new advertisement pattern request to Advertisement Server, and the source IP address of new advertisement pattern request is the IP address of web server software.Therefore, after Advertisement Server receives the request of advertisement pattern, when the IP location of the source IP address with the client of carrying that determine the request of advertisement pattern is identical, source IP address just to the request of advertisement pattern returns the first advertisement pattern template comprising advertisement page frame-saw and Webpage framework, avoid the first advertisement pattern template to be sent to web server software, improve the success rate of advertisement pushing.

Refer to Fig. 4, Fig. 4 is the structural representation of advertisement pushing equipment first execution mode of the present invention.As shown in the figure, described advertisement pushing equipment 40 comprises interception module 401, acquisition module 402, sending module 403, receiver module 404 and generates sending module 407.

When client 41 sends web page browsing request to web page server, interception module 401 intercepts and captures this web page browsing request.Wherein, the IP address of client and the IP address of web page server are carried in web page browsing request, and web page browsing request is the request of client 301 to web page server 202 requested webpage content, there is content delivery link between client 301 and web page server 202.The then acquisition module 402 web page browsing request of intercepting and capturing according to interception module 401, obtains the IP address of client 41 and the access characteristic information of client 41.

Sending module 403 sends the access characteristic information of acquisition module 402 acquisition to advertising strategy decision device 42.After advertising strategy decision device 42 receives access characteristic information, wait to promote according to access characteristic Information Selection and accuse, and return advertisement pushing strategy to advertisement pushing equipment 40, advertisement pushing strategy comprises to be waited to promote the mark of accusing and the address of waiting to promote the Advertisement Server of accusing place.Receiver module 404 receives this advertisement pushing strategy.

Generate sending module 407 and carry the mark needing to promote announcement according to the advertisement pushing strategy generating that receiver module 404 receives, the redirection message of the address of Advertisement Server and the IP address of client 41, and send this redirection message to client 41, the request of advertisement pattern is sent according to redirection message to Advertisement Server 43 to make client 41, the IP address of client 41 is carried in the request of advertisement pattern, Advertisement Server 43 is when the source IP address determining the request of advertisement pattern is identical with the IP of the client 41 of carrying, the the first advertisement pattern template comprising advertisement page frame-saw and Webpage framework is returned to client 41, client is according to the first advertisement pattern template for displaying ad content and web page contents.

Optionally, the window size showing advertisement page to be pushed away also can be carried in redirection message, then generate sending module 407 can be specially again: carry according to advertisement pushing strategy generating the mark, the address of Advertisement Server 43, the IP address of client 41 that need to be promoted and accuse and show the redirection message of window size of advertisement page to be pushed away, and sending this redirection message to client 41.After then client 41 receives redirection message, generate the advertisement pattern request of the IP address of carrying client 41 and the window size showing advertisement page to be pushed away according to redirection message, and send this advertisement pattern request to Advertisement Server 43.After then Advertisement Server 43 receives the request of advertisement pattern, identical with the client ip carried at the source IP address determining the request of advertisement pattern, and show when the window size pushing away advertisement page is greater than predetermined threshold value, just return the first advertisement pattern template to client 41.

Optionally, advertisement pushing equipment 40 also comprises computing module 406.If carry at least two in advertisement pushing strategy to provide same address of waiting to promote the Advertisement Server 43 of accusing, then the mark of computing module 406 to the client initiating web page browsing request carries out Hash operation, selects the address of an Advertisement Server 43 according to the result of Hash operation from the address of at least two Advertisement Servers 43.Generate sending module 407 specifically for generate carry wait to promote accuse mark, the address of Advertisement Server selected by computing module 406 and the IP address of client 41 redirection message, and send this redirection message to client 41.In embodiments of the present invention, the mark of client is carried in web page browsing request, client be designated the IP of client or the account name of client.

Optionally, advertisement pushing equipment 40 also can comprise judge module 405, arrange module 408 and notification module 409.Judge module 405 is before generation sending module 407 generates redirection message, before judging distance once to client send carry need to be promoted accuse mark, the address of Advertisement Server 43 and the IP address of client 41 time of redirection message whether be greater than the silence period, if when judged result is greater than the silence period, generate sending module 407 and just generate this redirection message, and send this redirection message to client 41, thus avoid repeating to push identical ad content to client 41 at short notice.

Arranging module 408 sends after client 41 sends redirection message at generation sending module 407, arranges client correspondence wait to promote the silence period of accusing in this locality.Notification module 409 notifies advertising strategy decision device 42, so that advertising strategy decision device 42 arranges client 41 in other advertisement pushing equipment promote the silence period of accusing to waiting.Wherein, client correspondence is waited to promote the silence period of accusing, and concrete meaning is, within the silence period, does not send to client 41 and carries the redirection message that this waits to promote the mark of accusing, thus avoid repeating to push identical ad content to client 41 at short notice

In embodiments of the present invention, generate sending module 407 and send redirection message to client 41, wherein, redirection message except comprise promote accuse mark, Advertisement Server address except, also comprise the IP address of client 41, with the advertisement pattern request comprising the IP address of client 41 making client 41 can send to Advertisement Server 43 according to redirection message.After Advertisement Server 43 receives the request of advertisement pattern, when the source IP address determining the request of advertisement pattern is identical with the IP address of the client 41 of carrying, just return to client 41 the first advertisement pattern template comprising advertisement page framework and Webpage framework, improve the success rate of advertisement pushing, avoid invalid advertisement pushing.

Refer to Fig. 5, Fig. 5 is the structural representation of advertisement pushing equipment second execution mode of the present invention.As shown in the figure, advertisement pushing equipment 50 comprises processor 501, memory 502, network interface 503 and bus 504.Processor 501, memory 502 are all connected with bus 504 with network interface 503.

Processor 501 is for intercepting and capturing the web page browsing request from client 51, according to web page browsing request, obtain IP address and the access characteristic information of client 51, access characteristic information is sent to advertising strategy decision device 52, receive the advertisement pushing strategy sent according to access characteristic information by advertising strategy decision device 52, advertisement pushing strategy comprises to be waited to promote the mark of accusing and the address of waiting to promote the Advertisement Server of accusing place, carry according to advertisement pushing strategy generating and need to promote the mark of accusing, the redirection message of the location, address of Advertisement Server and the IP address of client 51, and send this redirection message to client 51, the request of advertisement pattern is sent according to this redirection message to Advertisement Server to make client 51, the IP address of client is carried in the request of advertisement pattern, Advertisement Server is when the source IP address determining the request of advertisement pattern is identical with the client ip that advertisement pattern please carry, the the first advertisement pattern template comprising advertisement page frame-saw and Webpage framework is returned to client 51, client is according to the first advertisement pattern template for displaying ad content and web page contents.

Wherein, the above-mentioned processing procedure that processor 501 performs normally is completed by one section of program control, and program is deposited in memory 502, when needs carry out above-mentioned action, program is called in processor 501, has been controlled by processor 501.Certainly, above-mentioned processing procedure can also be completed by hardware.

Refer to Fig. 6, Fig. 6 is the structural representation figure of Advertisement Server first execution mode of the present invention.As shown in the figure, Advertisement Server 60 comprises the first receiver module 601, parsing module 602, judge module 604, first sending module 605, second receiver module 606 and the second sending module 607.

First receiver module 601 receives the request of advertisement pattern.Parsing module 602 resolves the advertisement pattern request that the first receiver module 601 receives, and obtains the source IP of advertisement pattern request and the IP address of the client 61 of carrying.Whether judge module 604 judges that parsing module 602 resolves the IP address of the client that the advertisement pattern that obtains please carry identical with the source IP address that advertisement pattern is asked.First sending module 605, when the IP address that judge module 604 determines the client that advertisement pattern please carry is identical with the source IP address that advertisement pattern is asked, sends the first advertisement pattern template comprising advertisement page framework and Webpage framework to source IP address.Wherein, if the IP address of the client that the request of advertisement pattern is carried is identical with the source IP address of advertisement pattern request, then illustrate that the advertisement pattern request that is currently received of Advertisement Server 60 is from client 61, can to the source IP address advertisement of advertisement pattern request.

Further, Advertisement Server also can comprise the 3rd sending module 608.3rd sending module 608 is not identical with the source IP address that advertisement pattern is asked in the IP address of the client for carrying at advertisement pattern, source IP address to the request of advertisement pattern sends the second advertisement pattern template, and the second advertisement pattern template comprises Webpage framework.Wherein, the IP address of the client that advertisement pattern please carry is not identical with the source IP address that advertisement pattern is asked, then illustrate that the advertisement pattern request that Advertisement Server 60 is currently received is not derive from client 61, may be simulated by web server software.And the second advertisement pattern template comprises Webpage framework, be equivalent to, Advertisement Server 60 not to advertisement, thus avoids invalid propelling movement.

Second receiver module 606 receives the advertisement page request from client 61.Second sending module 607 sends ad content according to advertisement page request to client, to make client 61 according to this ad content of advertisement pattern template for displaying.

Optionally, the request of advertisement pattern, except the source IP address of the IP address and the request of advertisement pattern of carrying client 61, also can carry the window size showing advertisement page to be pushed away.Show the window size of the advertisement page of the display that the window size of advertisement page to be pushed away provides for client 61, if the size that Advertisement Server 60 returns advertisement page is greater than the window size showing advertisement page to be pushed away, advertisement page can be caused to show incomplete, affect Consumer's Experience.Then whether judge module 604 again can be identical with the source IP address of advertisement pattern request specifically for judging the IP address of the client 61 that the request of advertisement pattern is carried, and shows whether the window size of advertisement page to be pushed away is greater than predetermined threshold value.First sending module 605 again can be identical with the source IP address of advertisement pattern request specifically for the IP address of the client of carrying in the request of advertisement pattern, and show when the window size pushing away advertisement page is greater than predetermined threshold value, the first advertisement pattern template comprising Webpage framework and advertisement page framework is sent to client 61.Predetermined threshold value is the full-size of the advertisement page on Advertisement Server 60.

Optionally, in order to avoid client 61 initiates the request of multiple advertisement pattern at short notice, Advertisement Server 60 all to client 61 advertisement, thus causes Advertisement Server 60 at short notice to client more than 61 advertisement, affects Consumer's Experience.Advertisement Server 60 also comprises acquisition module 603.Acquisition module 603 obtains advertisement pattern and pushes the time, and it is the time that the IP address of the client 61 that Advertisement Server 60 the last time carries in the request of advertisement pattern sends the first advertisement pattern template that advertisement pattern pushes the time.Judge module 604 is specifically for the source IP address that judges the request of advertisement pattern and whether the IP address of client 61 of carrying is identical and whether the time interval received between the time of advertisement pattern request and advertisement pattern propelling movement time is less than time predefined interval.First sending module is specifically for identical with the IP address of the client of carrying at the source IP address of advertisement pattern request, and receive between the time of advertisement pattern request and advertisement pattern propelling movement time interval greater than or when equaling time predefined interval, then the source IP address to the request of advertisement pattern sends the first advertisement pattern template.

In embodiments of the present invention, after the first receiver module 601 receives the request of advertisement pattern, judge module 604 judges that whether the IP address of the client 61 that the source IP address of advertisement pattern request carries with the request of advertisement pattern is identical.Wherein, if the request of advertisement pattern derives from client 61, then the IP address of the client 61 that the source IP of advertisement pattern request must carry with the request of advertisement pattern is identical; Send if the request of advertisement pattern is simulated by web server software, then the IP address of the client 61 that the source IP of advertisement pattern request must carry with the request of advertisement pattern is not identical.Therefore, first sending module 605 is when the source IP that judge module 604 determines the request of advertisement pattern is identical with the IP address of the client 61 of carrying, the advertisement pattern template comprising advertisement page framework and Webpage framework is just sent to client 61, to make client 61 can according to advertisement pattern template for displaying ad content, avoid invalid advertisement pushing, improve the success rate of advertisement pushing.

Refer to Fig. 7, Fig. 7 is the structural representation of Advertisement Server second execution mode of the present invention.As shown in the figure, Advertisement Server 70 comprises processor 701, memory 702, network interface 703 and bus 704.Processor 701, memory 702 are all connected with bus 704 with network interface 703.

Processor 701 is for receiving the request of advertisement pattern by network interface 703; Resolve the request of advertisement pattern, the IP address of the client 71 that the source IP address of acquisition advertisement pattern request and advertisement pattern please carry; Judge that whether the IP address of the client 71 that advertisement pattern please carry is identical with the source IP address that advertisement pattern is asked; When the IP address of the client 71 that advertisement pattern please carry is identical with the source IP address that advertisement pattern is asked, sent the first advertisement pattern template comprising advertisement page framework and Webpage framework to source IP address by network interface 703; The advertisement page request from client 71 is received by network interface 703; Ad content is sent to client 71, to make client 71 according to advertisement pattern template for displaying ad content according to advertisement page request.

Wherein, the above-mentioned processing procedure that processor 701 performs normally is completed by one section of program control, and program is deposited in memory 702, when needs carry out above-mentioned action, program is called in processor 701, has been controlled by processor 701.Certainly, above-mentioned processing procedure can also be completed by hardware

The foregoing is only embodiments of the present invention; not thereby the scope of the claims of the present invention is limited; every utilize specification of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.

Claims

1. an advertisement push system, is characterized in that, described system comprises client, web page server, advertisement pushing equipment, advertising strategy decision device and Advertisement Server;

The advertisement pushing strategy that described advertisement pushing equipment sends for receiving described advertising strategy decision device, described advertisement pushing strategy is that the access characteristic information that described advertising strategy decision device reports after receiving the web page browsing request coming from described client according to described advertisement pushing equipment generates, and described advertisement pushing strategy comprises to be waited to promote the mark of accusing and the address of waiting to promote the Advertisement Server of accusing place; According to described advertisement pushing strategy, generate to wait described in carrying to promote accuse mark, the address of described Advertisement Server and the IP address of described client redirection message, and send described redirection message to described client;

Described client is used for according to the request of described redirection message generating advertisement pattern, and sends the request of described advertisement pattern to described Advertisement Server, and wherein, the request of described advertisement pattern carries the IP address of the client in described redirection message;

Described Advertisement Server for resolving the advertisement pattern request received, the source IP address obtaining the request of described advertisement pattern and the IP address of described client of carrying; Whether the source IP address judging the request of described advertisement pattern is identical with the IP address of the described client of carrying; If judged result is identical, then send the first advertisement pattern template to described source IP address, described first advertisement pattern template comprises Webpage framework and advertisement page framework;

Described client also for, to web server request web page contents, and according to advertisement and identifier described to be pushed away to described Advertisement Server request ad content, and the ad content received according to described first advertisement pattern template for displaying and web page contents.

2. system according to claim 1, is characterized in that,

If described Advertisement Server is also different for judged result, then send the second advertisement pattern template to described source IP address, described second advertisement pattern template comprises Webpage framework.

3. system according to claim 1, is characterized in that, the window size showing advertisement page to be pushed away also is carried in the request of described advertisement pattern, describedly shows that the window size of advertisement page to be pushed away is that described client obtains from described redirection message;

Whether the source IP address that described Advertisement Server judges the request of described advertisement pattern is identical with the IP address of the described client of carrying; If judged result is identical, then sends the first advertisement pattern template to described source IP address, specifically comprise:

Whether the source IP address judging the request of described advertisement pattern is identical with the IP address of the described client of carrying, and whether the window size showing advertisement page to be pushed away carried in the request of described advertisement pattern is greater than or equal to predetermined threshold value;

If the source IP address of described advertisement pattern request is identical with the IP address of the described client of carrying, and carry in the request of described advertisement pattern show that the window size of advertisement page to be pushed away is greater than or equal to predetermined threshold value, send the first advertisement pattern template to described source IP address.

4. system according to claim 3, it is characterized in that, if the source IP address of described Advertisement Server also for the request of described advertisement pattern is different with the IP address of the described client of carrying, or carry in the request of described advertisement pattern show that the window size of advertisement page to be pushed away is less than predetermined threshold value, send the second advertisement pattern template to described source IP address, described second advertisement pattern template comprises Webpage framework.

5. system according to claim 1, is characterized in that,

Obtain advertisement pattern and push the time, it is the time that the IP address of the client that described Advertisement Server the last time carries in the request of advertisement pattern sends the first advertisement pattern template that described advertisement pattern pushes the time;

Whether the source IP address judging the request of described advertisement pattern and time interval of receiving the time of described advertisement pattern request and described advertisement pattern propelling movement time between whether identical with the IP address of described client of carrying is greater than or equal to time predefined interval;

If the source IP address of described advertisement pattern request identical with the IP address of described client of carrying and receive between the time of described advertisement pattern request and advertisement pattern propelling movement time interval greater than or equal time predefined interval, then send the first advertisement pattern template to described source IP address.

6. system according to claim 5, is characterized in that, described Advertisement Server also for:

If the source IP address of described advertisement pattern request is different with the IP address of described client of carrying or the time interval received between the time of described advertisement pattern request and advertisement pattern propelling movement time is less than time predefined interval, source IP address then to the request of described advertisement pattern sends the second advertisement pattern template, and described second advertisement pattern template comprises Webpage framework.

7. system according to claim 1, is characterized in that, described advertisement pushing equipment generate carry described in wait to promote accuse mark, the address of described Advertisement Server and the IP address of described client redirection message, specifically comprise:

If carry at least two in described advertisement pushing strategy to provide same address of waiting to promote the Advertisement Server of accusing, then the mark of described advertisement pushing equipment to the client initiating described web page browsing request carries out Hash operation, from the address of described at least two Advertisement Servers, select the address of an Advertisement Server according to the result of Hash operation, the mark of described client is carried in described web page browsing request;

Generate to wait described in carrying to promote accuse mark, the address of Advertisement Server selected and the IP address of described client redirection message.

8. system according to claim 1, it is characterized in that, described advertisement pushing equipment is also for after sending described redirection message to described client, arrange in this locality described in described client correspondence and wait to promote the silence period of accusing, and notify described advertising strategy decision device, wait to promote the silence period of accusing so that described advertising strategy decision device is arranged described in described client correspondence in other advertisement pushing equipment;

Described advertisement pushing equipment generate carry described in wait to promote accuse mark, the address of described Advertisement Server and the IP address of described client redirection message before, also comprise:

Before described advertisement pushing equipment judging distance once to described client send carry described in wait to promote accuse mark, the address of described Advertisement Server and the IP address of described client time of redirection message be greater than the described silence period.

9. an advertisement pushing equipment, is characterized in that, comprising:

Interception module, for intercepting and capturing the web page browsing request from client;

Acquisition module, for the described web page browsing request of intercepting and capturing according to described interception module, obtains IP address and the access characteristic information of described client;

Sending module, for sending the described access characteristic information that described acquisition module obtains to advertising strategy decision device;

Receiver module, for receiving the advertisement pushing policy message sent according to described access characteristic information by described advertising strategy decision device, described advertisement pushing strategy comprise the mark waiting to promote and accuse and described in wait to promote the address of Advertisement Server of accusing place;

Generate sending module, wait described in advertisement pushing strategy generating for receiving according to described receiver module carries to promote the mark of accusing, the redirection message of the address of described Advertisement Server and the IP address of described client, and send described redirection message to described client, the request of advertisement pattern is sent according to described redirection message to Advertisement Server to make described client, the IP address of client is carried in the request of described advertisement pattern, described Advertisement Server is when the source IP address determining the request of described advertisement pattern is identical with the IP address of the client that the request of advertisement pattern is carried, the the first advertisement pattern template comprising advertisement page frame-saw and Webpage framework is returned to described client, described client is according to the first advertisement pattern template for displaying ad content and web page contents.

10. advertisement pushing equipment according to claim 9, it is characterized in that, described generation sending module specifically for carrying the mark, the address of described Advertisement Server, the IP address of described client that need to be promoted and accuse according to advertisement pushing strategy generating and showing the redirection message of window size of advertisement page to be pushed away, and sends described redirection message to described client.

11. advertisement pushing equipment according to claim 9, is characterized in that, described advertisement pushing equipment also comprises:

Module is set, at described generation sending module to after described client sends described redirection message, arrange in this locality described in described client correspondence and wait to promote the silence period of accusing;

Notification module, for the described module that arranges after this locality arranges the silence period, notifies described advertising strategy decision device, waits to promote the silence period of accusing so that described advertising strategy decision device is arranged described in described client correspondence in other advertisement pushing equipment;

Judge module, before generating described redirection message at described generation sending module, before judging distance once to client send carry described in wait to promote accuse mark, the address of described Advertisement Server and the IP address of described client time of redirection message be greater than the described silence period.

12. advertisement pushing equipment according to claim 9, it is characterized in that, described pushing equipment also comprises:

Computing module, if provide same address of waiting to promote the Advertisement Server of accusing for carrying at least two in the described advertisement pushing strategy that described receiver module receives, then the mark of described advertisement pushing equipment to the client initiating described web page browsing request carries out Hash operation, selects the address of an Advertisement Server according to the result of Hash operation from the address of described at least two Advertisement Servers;

Described generation sending module specifically for generate carry described in wait to promote accuse mark, the address of Advertisement Server selected by described computing module and the IP address of described client redirection message, and send the described redirection message generated to described client.

13. 1 kinds of Advertisement Servers, is characterized in that, described Advertisement Server comprises:

First receiver module, for receiving the request of advertisement pattern;

Parsing module, for resolving the described advertisement pattern request that described first receiver module receives, obtains the IP address of the client that the source IP address of described advertisement pattern request and the request of described advertisement pattern are carried;

Whether judge module is identical with the source IP address of described advertisement pattern request for judging the IP address of the client that the described advertisement pattern request that described parsing module resolves acquisition is carried;

First sending module, during for judging that at described judge module the IP address of the client that the request of described advertisement pattern is carried is identical with the source IP address of advertisement pattern request, send the first advertisement pattern template comprising advertisement page framework and Webpage framework to described source IP address;

Second receiver module, for receiving the advertisement page request from described client;

Second sending module, sends ad content, to make described client ad content according to described first advertisement pattern template for displaying for the described advertisement page request received according to described second receiver module to described client.

14. Advertisement Servers according to claim 13, is characterized in that, described Advertisement Server also comprises:

3rd sending module, not identical with the source IP address of advertisement pattern request for judging the IP address of the client that the request of described advertisement pattern is carried at described judge module, source IP address to the request of described advertisement pattern sends the second advertisement pattern template, and described second advertisement pattern template comprises Webpage framework.

15. Advertisement Servers according to claim 13, is characterized in that,

The window size showing advertisement page to be pushed away also is carried in the request of described advertisement pattern;

Whether described judge module is identical with the source IP address of advertisement pattern request specifically for judging the IP address of the client that the request of described advertisement pattern is carried, and describedly shows whether the window size of advertisement page to be pushed away is greater than predetermined threshold value;

Described first sending module is identical with the source IP address of advertisement pattern request specifically for the IP address of the client of carrying in the request of described advertisement pattern, and describedly show when the window size pushing away advertisement page is greater than predetermined threshold value, the first advertisement pattern template comprising Webpage framework and advertisement page framework is sent to described client.

16. Advertisement Servers according to claim 13, is characterized in that, described Advertisement Server also comprises acquisition module;

Described acquisition module, pushes the time for obtaining advertisement pattern, and it is the time that the IP address of the client that described Advertisement Server the last time carries in the request of advertisement pattern sends the first advertisement pattern template that described advertisement pattern pushes the time;

Described judge module is specifically for the source IP address that judges the request of described advertisement pattern and whether the IP address of described client of carrying is identical and whether the time interval received between the time of described advertisement pattern request and described advertisement pattern propelling movement time is less than time predefined interval;

Described first sending module is identical with the IP address of the described client of carrying specifically for the source IP address in the request of advertisement pattern, and receive between the time of described advertisement pattern request and advertisement pattern propelling movement time interval greater than or equal time predefined interval time, then send the first advertisement pattern template to described source IP address.