CN107634976B - Information pushing method, information obtaining method, advertisement pushing method, advertisement obtaining method and device - Google Patents
Information pushing method, information obtaining method, advertisement pushing method, advertisement obtaining method and device Download PDFInfo
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- CN107634976B CN107634976B CN201610566064.7A CN201610566064A CN107634976B CN 107634976 B CN107634976 B CN 107634976B CN 201610566064 A CN201610566064 A CN 201610566064A CN 107634976 B CN107634976 B CN 107634976B
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Abstract
The application discloses methods and devices for pushing, obtaining and pushing advertisements, which are used for avoiding the situation that a client cannot obtain information needing to be pushed. The information pushing method provided by the application comprises the following steps: a server receives a page access request sent by a client; the server side acquires information needing to be pushed from the information providing platform; and the server side requests the client side to access the domain name of the server according to the page access request, and provides the page information requested to be accessed by the client side and the information acquired from the information providing platform for the client side.
Description
Technical Field
The present application relates to the field of communications technologies, and in particular, to methods and apparatuses for pushing and acquiring information and advertisement.
Background
In the application of the current internet platform, the advertising market is particularly active, and almost every application and site can not leave advertisements. Currently, advertisements are all requested for information by a browser plug-in (such as a JS plug-in) of a client to exchange advertisements (ad exchange). For example, a server to which the client accesses www.aaaaa.com, www.aaaaa.com corresponds would send the client a linked address www.bbbbb.com for providing advertisements, and the client accesses www.bbbbb.com directly to obtain advertisement information, so both addresses are known at the client. Accordingly, www.bbbbb.com are easily masked directly at the client so that www.bbbbb.com cannot provide advertising information to the client.
In summary, in the prior art, because the domain name for pushing the advertisement is available at the client, the advertisement information is easily identified by third-party advertisement blocking software or malicious replacement software, so that the advertisement information is filtered out, and the client cannot obtain the advertisement information.
Disclosure of Invention
The embodiment of the application provides methods and devices for pushing, obtaining and pushing advertisements, and aims to avoid the situation that a client cannot obtain information needing to be pushed.
An information push method provided by an embodiment of the present application includes:
a server receives a page access request sent by a client;
the server side acquires information needing to be pushed from the information providing platform;
and the server side requests the client side to access the domain name of the server according to the page access request, and provides the page information requested to be accessed by the client side and the information acquired from the information providing platform for the client side.
According to the method, the server receives a page access request sent by the client, the server acquires information to be pushed from an information providing platform, and the server provides the page information requested to be accessed by the client and the information acquired from the information providing platform to the client according to the page access request, so that the client can directly acquire the information to be pushed to the client by the information providing platform through the server, and the problem that the client cannot acquire the information to be pushed due to malicious interception of a third party of the client is avoided.
Optionally, the page access request includes a position, a size, a presentation time, a type, a number, and an identifier of the client of the information provided by the information providing platform in the page.
Optionally, the obtaining, by the server, information to be pushed from the information providing platform specifically includes:
the server side identifies the page access request and identifies information carried in the page access request;
the server side sends the information carried in the page access request to the information providing platform;
and the server receives the information provided by the information providing platform according to the information carried in the page access request sent by the server.
Optionally, the server side provides the page information and the information acquired from the information providing platform to the client side according to the page access request, and specifically includes:
the server side assembles the information acquired from the information providing platform;
the server side determines page information which the client side requests to access according to the page access request;
and the server side sends the assembled information and the page information requested to be accessed by the client side to the client side.
An information obtaining method provided by an embodiment of the present application includes:
a client sends a page access request to a server;
and the client receives the page information which is sent by the server and is requested to be accessed by the client and the information which is acquired by the server from an information providing platform and needs to be pushed to the client by the server according to the domain name of the server.
Optionally, the page access request includes a position, a size, a presentation time, a type, a number, and an identifier of the client of the information provided by the information providing platform in the page.
The advertisement pushing method provided by the embodiment of the application comprises the following steps:
a server receives a page access request sent by a client;
the server side acquires the advertisement needing to be pushed from the advertisement providing platform;
and the server side requests the client side to access the domain name of the server according to the page access request, and provides the page information requested to be accessed by the client side and the advertisement obtained from the advertisement providing platform for the client side.
An advertisement acquisition method provided by an embodiment of the present application includes:
a client sends a page access request to a server;
and the client receives the page information which is sent by the server and is requested to be accessed by the client, and the advertisement which is acquired by the server from an advertisement providing platform and needs to be pushed to the client by the server.
An information push device provided by the embodiment of the application includes:
the first unit is used for receiving a page access request sent by a client;
the second unit is used for acquiring information needing to be pushed from the information providing platform;
and the third unit is used for requesting the domain name of the server to be accessed by the client according to the page access request, and providing the page information requested to be accessed by the client and the information acquired from the information providing platform for the client.
Optionally, the page access request includes a position, a size, a presentation time, a type, a number, and an identifier of the client of the information provided by the information providing platform in the page.
Optionally, the second unit is specifically configured to:
identifying the page access request, and identifying information carried in the page access request;
sending the information carried in the page access request to the information providing platform;
and receiving the information provided by the information providing platform according to the information carried in the page access request.
Optionally, the third unit is specifically configured to:
assembling the information obtained from the information providing platform;
determining page information which is requested to be accessed by the client according to the page access request;
and sending the assembled information and the page information requested to be accessed by the client to the client.
An information acquisition device provided by an embodiment of the present application includes:
the sending unit is used for sending a page access request to the server side;
and the receiving unit is used for receiving the page information which is sent by the server and is requested to be accessed by the client and the information which is acquired by the server from the information providing platform and needs to be pushed to the client by the server.
Optionally, the page access request includes a position, a size, a presentation time, a type, a number, and an identifier of the client of the information provided by the information providing platform in the page.
An advertisement push device that this application embodiment provided includes:
the first unit is used for receiving a page access request sent by a client;
the second unit is used for acquiring the advertisement needing to be pushed from the advertisement providing platform;
and the third unit is used for requesting to access the domain name of the server by the client according to the page access request, and providing the page information requested to be accessed by the client and the advertisement acquired from the advertisement providing platform for the client.
An advertisement acquisition device that this application embodiment provided includes:
the sending unit is used for sending a page access request to the server side;
and the receiving unit is used for receiving the page information which is sent by the server and is requested to be accessed by the client and the advertisement which is acquired by the server from the advertisement providing platform and needs to be pushed to the client by the server.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic general flowchart of an information pushing method according to an embodiment of the present disclosure;
fig. 2 is a schematic general flow chart of an information acquisition method according to an embodiment of the present disclosure;
fig. 3 is a schematic diagram of an overall system framework for information pushing provided by an embodiment of the present application;
fig. 4 is a schematic flowchart illustrating an information pushing method according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of an information acquisition apparatus according to an embodiment of the present application.
Detailed Description
The embodiment of the application provides methods and devices for pushing, obtaining and pushing advertisements, and aims to avoid the situation that a client cannot obtain information needing to be pushed.
Referring to fig. 1, an information pushing method provided in an embodiment of the present application includes:
s101, a server receives a page access request sent by a client;
for example, the client requests access to a link www.aaaaa.com for news provided on the server side.
S102, the server side acquires information needing to be pushed from an information providing platform;
for example, after receiving a page access request sent by the client, the server obtains an advertisement to be pushed from the advertisement providing platform, that is, the server accesses www.bbbbb.com.
S103, the server side requests to access the domain name of the server through the client side according to the page access request, and provides page information requested to be accessed by the client side and information obtained from the information providing platform for the client side.
For example, the server returns page information to the client via www.aaaaa.com, along with the advertisement information obtained from www.bbbbb.com.
According to the technical scheme provided by the embodiment of the application, the advertisement request component is stored at the server, the domain name and the request of the advertisement are placed at the server, and the advertisement is still the media domain name accessed by the client. The advertisement element is information of the advertisement, including elements of pictures, texts and the like.
For example, when a client accesses domain name www.aaaaa.com of a news webpage on a server side, and there is an advertisement on page www.aaaaa.com that needs to access www.bbbbb.com, the client still accesses www.aaaaa.com, then www.aaaaa.com accesses www.bbbbb.com again, and returns the advertisement information obtained from www.bbbbb.com to the client from www.aaaaa.com, so that the client only sees www.aaaaa.com but not www.bbbbb.com.
Correspondingly, referring to fig. 2, an information obtaining method provided in an embodiment of the present application includes:
s201, a client sends a page access request to a server;
s202, the client receives page information which is sent by the server and requested to be accessed by the client, and information which is obtained by the server from an information providing platform and needs to be pushed to the client, according to the domain name of the server.
At a server, an advertisement push method provided by an embodiment of the present application includes:
a server receives a page access request sent by a client;
the server side acquires the advertisement needing to be pushed from the advertisement providing platform;
and the server side requests the client side to access the domain name of the server according to the page access request, and provides the page information requested to be accessed by the client side and the advertisement obtained from the advertisement providing platform for the client side.
At a client, an advertisement obtaining method provided by an embodiment of the present application includes:
a client sends a page access request to a server;
and the client receives the page information which is sent by the server and is requested to be accessed by the client, and the advertisement which is acquired by the server from an advertisement providing platform and needs to be pushed to the client by the server.
According to the technical scheme provided by the embodiment of the application, the advertisement engine is requested at the server side of the application mainly at the server side of the website or software through the server side plug-in type deployment and the non-invasive server side plug-in, the obtained advertisement information is returned to the end user in the website mode, and the information belongs to the website information in the perception of the end user. The domain name or IP requested by the end user is the domain name or IP of the site.
The existing advertisement form is mainly requested directly at the client, for example, a user visits an aaaa.com website, and an advertisement slot in an aaaa.com interface is provided by bbbbbb.com, so that the client directly visits bbbb.com to obtain advertisement information (the advertisement information includes information such as pictures and words). Thus the client easily finds that the bbbbb.com address is visited and can therefore block bbbbbbb.com so that the advertisement cannot be pushed to the client. The technical solution provided by the embodiment of the present application can solve the problem, and is described in detail below with reference to fig. 3:
firstly, the user interface layer requests data through an interface:
sending a page access request on a user interface, for example, if a user watches a news access aaaa. com address, the server side can provide news information to the user;
optionally, the page access request includes a position, a size, a presentation time, a type, a number of an advertisement provided by an advertisement providing platform (AD exchange) in a page, and an identifier of the client. That is, the client sends the parameters (i.e., advertisement parameters, such as information telling the advertisement platform to need the size of the advertisement, etc.) to the server side of the domain name application (the domain name is from the above example to the address aaaaa. com of the user watching news, and the aaaa. com server is the server side of the domain name). The server side plug-in receives the relevant request, identifies request information, and identifies the position, the size, the display time, the type and the number of the advertisement provided by the advertisement providing platform in the page and the identification of the client side.
Of course, the client may not send the parameter information related to the advertisement to the server, and as long as the server receives the normal media access request of the client, the server obtains the advertisement information from the advertisement providing platform and pushes the advertisement information to the client.
Secondly, the data processing process of the server side plug-in:
after the server identifies the information (including the size, the advertisement position, the advertisement number, the user id, and the like) requested by the client, the plug-in at the server initiates a request (including the above advertisement request information, such as the advertisement size, the advertisement position, the advertisement number, the user id, and the like) to the advertisement providing platform in the background, and after receiving the request, the advertisement providing platform sends advertisement data, including information such as pictures, characters, sounds, videos, and the like, to the server according to the request.
And thirdly, the server side pushes the advertisement to the client side.
The server side assembles the advertisement data acquired from the advertisement providing platform;
the server side determines page information which is requested to be accessed by the client side according to the page access request;
the server sends the assembled advertisement and the page information requested to be accessed by the client to the client, specifically, the server sends the assembled advertisement and the page information requested to be accessed by the client to the client, the client requests to access the domain name of the server, and sends the domain name to the client, for example, the client accesses the domain name www.aaaaa.com of the news webpage of the server, the server returns the advertisement information obtained from www.bbbbb.com to the client through www.aaaaa.com
Referring to fig. 4, the specific process includes:
step one, a server receives an access request of a client, and optionally, the request can include parameters such as an advertisement position, an advertisement size, an advertisement time, an advertisement type, an advertisement number, a user id and the like.
And step two, after receiving the access request, the server side sends the parameters in the step one carried in the request to an advertisement platform. Specifically, the parameters in the step one may be sent to the advertisement platform through various protocols, such as HTTP, web service, socket, and other various network protocols.
And step three, after receiving the parameters in the step one, the advertisement platform encapsulates advertisement display information to a requested server side, wherein the advertisement display information comprises pictures, characters, sound, videos, files and the like.
And step four, the server receives the advertisement display information returned by the advertisement platform in the step three.
And step five, the server side assembles the received advertisement display information into the advertisement information to be seen by the end user.
And step six, the server side returns the final advertisement information to the client side for presentation.
After receiving the information, the server provides the data to the interface for display in a mode of the domain name site (specifically, if the user looks at the news address aaaaa. com, aaaaa. com returns the advertisement information to the user, and the information provided by aaaaa. com appears to the user).
The languages of the server side are all needed to be realized, and corresponding plug-ins (such as PHP,. net, JSP, ASP and the like, corresponding to the server side languages) are deployed according to different server sides.
Referring to fig. 5, an information pushing apparatus provided in an embodiment of the present application includes:
a first unit 11, configured to receive a page access request sent by a client;
a second unit 12, configured to obtain information to be pushed from the information providing platform;
a third unit 13, configured to provide, according to the page access request, the client with the domain name of the server to which the client requests to access, and provide, to the client, page information that the client requests to access and information obtained from the information providing platform.
Optionally, the page access request includes a position, a size, a presentation time, a type, a number, and an identifier of the client of the information provided by the information providing platform in the page.
Optionally, the second unit is specifically configured to:
identifying the page access request, and identifying information carried in the page access request;
sending the information carried in the page access request to the information providing platform;
and receiving the information provided by the information providing platform according to the information carried in the page access request.
Optionally, the third unit is specifically configured to:
assembling the information obtained from the information providing platform;
determining page information which is requested to be accessed by the client according to the page access request;
and sending the assembled information and the page information requested to be accessed by the client to the client.
Optionally, the third unit sends the assembled information and the page information requested to be accessed by the client to the client by the domain name of the device requested to be accessed by the client.
Correspondingly, at the client, referring to fig. 6, an information obtaining apparatus provided in an embodiment of the present application includes:
a sending unit 21, configured to send a page access request to a server;
a receiving unit 22, configured to receive, by using the domain name of the server, the page information that is sent by the server and requested to be accessed by the client, and the information that is obtained by the server from the information providing platform and needs to be pushed to the client.
Optionally, the page access request includes a position, a size, a presentation time, a type, a number, and an identifier of the client of the information provided by the information providing platform in the page.
At a server, an advertisement push device provided by an embodiment of the present application includes:
the first unit is used for receiving a page access request sent by a client;
the second unit is used for acquiring the advertisement needing to be pushed from the advertisement providing platform;
and the third unit is used for requesting to access the domain name of the server by the client according to the page access request, and providing the page information requested to be accessed by the client and the advertisement acquired from the advertisement providing platform for the client.
At a client, an advertisement obtaining apparatus provided in an embodiment of the present application includes:
the sending unit is used for sending a page access request to the server side;
and the receiving unit is used for receiving the page information which is sent by the server and is requested to be accessed by the client and the advertisement which is acquired by the server from the advertisement providing platform and needs to be pushed to the client by the server.
To sum up, according to the technical scheme provided by the embodiment of the application, the server receives the page access request sent by the client, the server acquires the information to be pushed from the information providing platform, and the server provides the page information requested to be accessed by the client and the information acquired by the information providing platform according to the page access request, so that the client can directly acquire the information to be pushed to the client by the information providing platform through the server, and the malicious interception of a third party of the client is avoided, and the client cannot acquire the information to be pushed. For example, implementing that the client does not need to access the bbbbb.com address for push advertisements, since aaaaa.com is a normal media address, the present solution optimizes the user access bbbbbb.com as: the user accesses aaaa.com, then aaaaaa.com accesses bbbbbb.com at the server side, thereby obtaining the advertisement information, and finally aaaa.com provides the obtained advertisement information (information such as pictures, characters, sounds and the like) provided by bbbb.com as the information provided by aaaa.com for the user to browse. According to the scheme, the access to bbbbb.com is mainly converted from the original client side to the aaaaaa.com server side, so that the user cannot directly access bbbbb.com and the bbbb.com is used as interface information (information including various characters, pictures, videos, sounds and the like including advertisements) uniformly provided by the user in the access aaaaaa.com.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
Claims (12)
1. An information pushing method, characterized in that the method comprises:
a server receives a page access request sent by a client;
the server side acquires information needing to be pushed from the information providing platform;
the server side requests the client side to access the domain name of the server according to the page access request, and provides the client side with the page information requested to be accessed by the client side and the information obtained from the information providing platform;
the page access request comprises the position, the size, the display time, the type and the number of the information provided by the information providing platform in the page and the identification of the client.
2. The method according to claim 1, wherein the server side obtains the information to be pushed from the information providing platform, specifically comprising:
the server side identifies the page access request and identifies information carried in the page access request;
the server side sends the information carried in the page access request to the information providing platform;
and the server receives the information provided by the information providing platform according to the information carried in the page access request sent by the server.
3. The method according to claim 1, wherein the server side provides page information and information obtained from the information providing platform to the client side according to the page access request, specifically including:
the server side assembles the information acquired from the information providing platform;
the server side determines page information which the client side requests to access according to the page access request;
and the server side sends the assembled information and the page information requested to be accessed by the client side to the client side.
4. An information acquisition method, characterized in that the method comprises:
a client sends a page access request to a server;
the client receives page information which is sent by the server and is requested to be accessed by the client, and information which is acquired by the server from an information providing platform and needs to be pushed to the client by the server;
the page access request comprises the position, the size, the display time, the type and the number of the information provided by the information providing platform in the page and the identification of the client.
5. An advertisement pushing method, characterized in that the method comprises:
a server receives a page access request sent by a client;
the server side acquires the advertisement needing to be pushed from the advertisement providing platform;
the server side requests the client side to access the domain name of the server according to the page access request, and provides page information requested to be accessed by the client side and advertisements obtained from the advertisement providing platform for the client side;
the page access request comprises the position, the size, the display time, the type and the number of the information provided by the information providing platform in the page and the identification of the client.
6. An advertisement acquisition method, comprising:
a client sends a page access request to a server;
the client receives page information which is sent by the server and is requested to be accessed by the client, and advertisements which are acquired by the server from an advertisement providing platform and need to be pushed to the client by the server by using the domain name of the server;
the page access request comprises the position, the size, the display time, the type and the number of the information provided by the information providing platform in the page and the identification of the client.
7. An information pushing apparatus, comprising:
the first unit is used for receiving a page access request sent by a client;
the second unit is used for acquiring information needing to be pushed from the information providing platform;
a third unit, configured to provide, to the client, page information that the client requests to access and information obtained from the information providing platform, with a domain name of the server that the client requests to access according to the page access request;
the page access request comprises the position, the size, the display time, the type and the number of the information provided by the information providing platform in the page and the identification of the client.
8. The apparatus according to claim 7, wherein the second unit is specifically configured to:
identifying the page access request, and identifying information carried in the page access request;
sending the information carried in the page access request to the information providing platform;
and receiving the information provided by the information providing platform according to the information carried in the page access request.
9. The apparatus according to claim 7, wherein the third unit is specifically configured to:
assembling the information obtained from the information providing platform;
determining page information which is requested to be accessed by the client according to the page access request;
and sending the assembled information and the page information requested to be accessed by the client to the client.
10. An information acquisition apparatus characterized by comprising:
the sending unit is used for sending a page access request to the server side;
the receiving unit is used for receiving page information which is sent by the server and is requested to be accessed by the client and information which is acquired by the server from an information providing platform and needs to be pushed to the client by the server;
the page access request comprises the position, the size, the display time, the type and the number of the information provided by the information providing platform in the page and the identification of the client.
11. An advertisement push apparatus, comprising:
the first unit is used for receiving a page access request sent by a client;
the second unit is used for acquiring the advertisement needing to be pushed from the advertisement providing platform;
a third unit, configured to provide, to the client, page information that the client requests to access and an advertisement obtained from the advertisement providing platform with a domain name of the server that the client requests to access according to the page access request;
the page access request comprises the position, the size, the display time, the type and the number of the information provided by the information providing platform in the page and the identification of the client.
12. An advertisement retrieval apparatus, comprising:
the sending unit is used for sending a page access request to the server side;
the receiving unit is used for receiving page information which is sent by the server and is requested to be accessed by the client and advertisements which are acquired by the server from an advertisement providing platform and need to be pushed to the client by the server;
the page access request comprises the position, the size, the display time, the type and the number of the information provided by the information providing platform in the page and the identification of the client.
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| CN201610566064.7A CN107634976B (en) | 2016-07-18 | 2016-07-18 | Information pushing method, information obtaining method, advertisement pushing method, advertisement obtaining method and device |
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| CN201610566064.7A CN107634976B (en) | 2016-07-18 | 2016-07-18 | Information pushing method, information obtaining method, advertisement pushing method, advertisement obtaining method and device |
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