CN106547903A

CN106547903A - A kind of Webpage methods of exhibiting, device, server and system

Info

Publication number: CN106547903A
Application number: CN201610980045.9A
Authority: CN
Inventors: 柏盼
Original assignee: Beijing Qihoo Technology Co Ltd; Qizhi Software Beijing Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd; Qizhi Software Beijing Co Ltd
Priority date: 2016-11-08
Filing date: 2016-11-08
Publication date: 2017-03-29

Abstract

The invention discloses a kind of Webpage methods of exhibiting, device, server and system.Wherein method includes：When the named web page page is loaded, obtain the basic content and corresponding basic pattern of the Webpage, the first promotional content and corresponding first and promote pattern, the second promotional content and corresponding second popularization pattern；The basic content is loaded with basic pattern in the named web page page, and pattern is promoted with first load first promotional content；In response to the out code to first promotional content, and/or after first promotional content completes to reach Preset Time with the first popularization pattern loading, the first promotional content is hidden in the named web page page, pattern is promoted with second and is loaded second promotional content.The technical scheme had both realized displaying of the promotional content to user, also greatly improved the experience that user browses Webpage basic content.

Description

A kind of Webpage methods of exhibiting, device, server and system

Technical field

The present invention relates to web technologies field, and in particular to a kind of Webpage methods of exhibiting, device, server and be System.

Background technology

Attract user's to be often more than web page contents, also including the form that represents of Webpage, for example, same news Report is shown in different forms, and its clicking rate also has greatly different.In addition, many websites can also be in webpage The promotional contents such as advertisement are added in the page, the popularizing form of these promotional contents may be pop-up or picture etc..If in promoting Hold the webpage area for taking too small, the information that may be included just seldom, and if the webpage area that takes of promotional content is excessive, and The displaying of the basic content of Webpage can be affected.

The content of the invention

In view of the above problems, it is proposed that the present invention so as to provide one kind overcome the problems referred to above or at least in part solve on State Webpage methods of exhibiting, device, server and the system of problem.

According to one aspect of the present invention, there is provided a kind of Webpage methods of exhibiting, including：

When the named web page page is loaded, obtain the basic content and corresponding basic pattern of the Webpage, first push away Wide content and corresponding first promotes pattern, the second promotional content and corresponding second popularization pattern；

The basic content is loaded with basic pattern in the named web page page, and pattern loading is promoted with first First promotional content；

In response to the out code to first promotional content, and/or promote with first in first promotional content After pattern loading completes to reach Preset Time, the first promotional content is hidden in the named web page page, sample is promoted with second Formula loads second promotional content.

Alternatively, it is described to promote pattern loading the first promotional content bag with first in the named web page page Include：

With suspended window pattern, first promotional content is loaded in the specified location of the named web page page.

Alternatively, the method also includes：

When pattern loading second promotional content being promoted with second, the basis is replaced with second promotional content Given content in content.

Alternatively, the given content includes：The mark picture of the named web page page；

Second promotional content includes：The mark picture of the named web page comprising promotion message.

Alternatively, the method also includes：

Obtain the corresponding with the basic content of the Webpage the 3rd and promote pattern；

Directly pattern is promoted with the 3rd load the basic content.

Alternatively, the method also includes：

Send corresponding with named web page log-on message to server, the reception server return with the log-on message Corresponding free pattern；

The basic content is loaded with the free pattern directly.

Alternatively, first promotional content and the second promotional content all correspond to the same promotion link specified；The method Also include：

In response to checking instruction to the first promotional content/the second promotional content, the specified page is jumped to described The corresponding page of promotion link.

According to another aspect of the present invention, there is provided a kind of Webpage methods of exhibiting, including：

Obtain and promote material, the first promotional content and the second promotional content are generated according to the popularization material；

The basic content and corresponding basic pattern of the acquisition named web page page that the receiving front-end page sends, first are promoted Content and corresponding first popularization pattern, the second promotional content and corresponding second promote the instruction of pattern；

Select the basic content and corresponding basic pattern and described first with the named web page page from style library respectively Promotional content corresponding first is promoted pattern corresponding with the second promotional content second and promotes pattern；

By the first promotional content for generating and the second popularization of the first popularization pattern, the second promotional content and the selection that select Pattern, and the basic content and corresponding basic pattern of the named web page page be handed down to the front end page.

Alternatively, one or more promoted during material is included as follows：Promote picture, promote word, promotion link；

It is described according to it is described promote material generate the first promotional content and the second promotional content include it is following in one kind or It is various：

The size of picture is promoted in adjustment, using the popularization picture after adjustment as the first promotional content/the second promotional content；

The dominant hue of word in the corresponding page of promotion link is obtained, the color with the Dominant Color Matching is selected, will be promoted Word promotes picture so that the color for selecting is embedded, using the embedded popularization picture promoted after word as the first promotional content/the second Promotional content；

The dominant hue for promoting the corresponding page of picture/promotion link is obtained, the color with the Dominant Color Matching is selected, to select The background colour of picture is promoted in the color modification selected, using amended popularization picture as the first promotional content/the second promotional content；

According to word is promoted, the picture for matching is selected from picture library as the first promotional content/the second promotional content；

Picture/popularization word/promotion link will directly be promoted as the first promotional content/the second promotional content.

Alternatively, it is described to be included according to the second promotional content of the popularization material generation：Extract from the popularization material Promotion message, is added in the given content in the basic content；To with the addition of the given content of the promotion message as Second promotional content, during so that the front end page promoting pattern loading second promotional content with second, with described second Promotional content replaces the given content in the basic content.

Alternatively, mark picture of the given content for the named web page page.

Alternatively, it is described from style library, to select corresponding first popularization pattern and the second popularization pattern to include respectively：Root According to the pattern of the corresponding page of the promotion link, the first popularization pattern and second for matching is selected from the style library respectively Promote pattern.

Alternatively, the method also includes：

Pattern is promoted in the acquisition the corresponding with the basic content of the named web page page the 3rd that the receiving front-end page sends Instruction；

According to the pattern of the corresponding page of the promotion link, the 3rd popularization sample for matching is selected from the style library Formula；

The 3rd popularization pattern for determining is handed down to into the front end page.

Alternatively, the pattern of the corresponding page of the promotion link includes：Page dominant hue；

The pattern according to the corresponding page of the promotion link, selects first for matching from the style library respectively Promoting the pattern/the second popularization popularization pattern of pattern/3rd includes：

According to the dominant hue of the corresponding page of the promotion link, the color attribute of the pattern is determined；

According to the color attribute and promotional content, the pattern for matching is selected from the style library as in the popularization Hold corresponding popularization pattern.

Alternatively, the method also includes：

Receive the Account Logon information that the front end page sends；

The Account Logon information is verified, after being verified, basic content corresponding with the account is judged whether Free style information；

If existing, according to the style information, select to state free pattern and be handed down to the front end page from style library, So that the basic content is directly loaded with the free pattern.

According to another aspect of the present invention, there is provided a kind of Webpage exhibiting device, including：

Acquiring unit, is suitable to, when the named web page page is loaded, obtain the basic content and corresponding base of the Webpage Plinth pattern, the first promotional content and corresponding first are promoted pattern, the second promotional content and corresponding second and promote pattern；

Loading unit, is suitable in the named web page page load the basic content with basic pattern, and with the One promotes pattern loads first promotional content；In response to the out code to first promotional content, and/or described First promotional content completes to reach after Preset Time with the first popularization pattern loading, and first is hidden in the named web page page Promotional content, promotes pattern with second and loads second promotional content.

Alternatively, the loading unit, is suitable to suspended window pattern, loads in the specified location of the named web page page First promotional content.

Alternatively, the loading unit, is suitable to when pattern loading second promotional content is promoted with second, with described Second promotional content replaces the given content in the basic content.

Alternatively, the acquiring unit, is suitable to obtain the 3rd popularization pattern corresponding with the basic content of the Webpage；

The loading unit, is suitable to directly promote the pattern loading basic content with the 3rd.

Alternatively, the acquiring unit, is further adapted for sending log-on message corresponding with the named web page to server, receives The free pattern corresponding with the log-on message that server is returned；

The loading unit, is suitable to directly load the basic content with the free pattern.

Alternatively, first promotional content and the second promotional content all correspond to the same promotion link specified；The device Also include：

Jump-transfer unit, is adapted for checking instruction to the first promotional content/the second promotional content, by the specific page Face jumps to the corresponding page of the promotion link.

According to another aspect of the invention, there is provided a kind of Webpage shows server, including：

Content generation unit, is suitable to obtain and promotes material, generates the first promotional content and second according to the popularization material Promotional content；

Receiving unit, is suitable to the basic content of the acquisition named web page page of receiving front-end page transmission and corresponding basis Pattern, the first promotional content and corresponding first promote the instruction of pattern, the second promotional content and corresponding second popularization pattern；

Pattern select unit, is suitable to select the basic content and corresponding base with the named web page page from style library respectively Plinth pattern corresponding with first promotional content first is promoted pattern corresponding with the second promotional content second and promotes pattern；

Transmitting element, be suitable to will generate the first promotional content and select first popularization pattern, the second promotional content and Second for selecting promotes pattern, and the basic content and corresponding basic pattern of the named web page page are handed down to the front end page Face.

Alternatively, one or more promoted during material is included as follows：Picture is promoted, word is promoted, is promoted chain Connect；

The content generation unit, is suitable in one or more following mode, generates first according to the popularization material Promotional content and the second promotional content：Adjustment promote picture size, using the popularization picture after adjustment as the first promotional content/ Second promotional content；The dominant hue of word in the corresponding page of promotion link is obtained, the color with the Dominant Color Matching is selected, will Promote word and promote picture so that the color that selects is embedded, using the embedded popularization picture promoted after word as the first promotional content/ Second promotional content；The dominant hue for promoting the corresponding page of picture/promotion link is obtained, the face with the Dominant Color Matching is selected Color, promotes the background colour of picture with the color modification for selecting, and amended popularization picture is pushed away as the first promotional content/the second Wide content；According to word is promoted, the picture for matching is selected from picture library as the first promotional content/the second promotional content；Directly Connect picture/popularization word/promotion link will be promoted as the first promotional content/the second promotional content.

Alternatively, the content generation unit, is suitable to extract promotion message from the popularization material, is added to the base In given content in plinth content；The given content of the promotion message will be with the addition of as the second promotional content, so that described When front end page promotes pattern loading second promotional content with second, replaced in the basis with second promotional content Given content in appearance.

Alternatively, mark picture of the given content for the named web page page.

Alternatively, the pattern select unit, is suitable to the pattern according to the corresponding page of the promotion link, from the sample The the first popularization pattern and second for matching is selected to promote pattern in formula storehouse respectively.

Alternatively, the receiving unit, is further adapted for the acquisition of receiving front-end page transmission and the named web page page Basic content the corresponding 3rd promotes the instruction of pattern；

The pattern select unit, is suitable to the pattern according to the corresponding page of the promotion link, from the style library Select the 3rd popularization pattern of matching；

The transmitting element, the 3rd popularization pattern for being suitable to determine are handed down to the front end page.

The pattern select unit, is suitable to the dominant hue according to the corresponding page of the promotion link, determines the pattern Color attribute；According to the color attribute and promotional content, from the style library, the pattern for matching is selected to push away as described The corresponding popularization pattern of wide content.

Alternatively, the receiving unit, is further adapted for receiving the Account Logon information that the front end page sends；

The server also includes：Judging unit, is suitable to verify the Account Logon information, after being verified, judgement is The no free style information that there is basic content corresponding with the account；

The pattern select unit, is suitable to when there is the free style information, according to the style information, from pattern Select to state free pattern in storehouse；

The transmitting element is suitable to for the free pattern to be handed down to the front end page, so that the basic content is direct Loaded with the free pattern.

According to another aspect of the invention, there is provided a kind of Webpage display systems, including one or more are as described above Webpage exhibiting device described in any one and the Webpage as described in above-mentioned any one show server.

From the foregoing, technical scheme, loads the basic content of Webpage with basic pattern, pushes away with first Wide pattern loads the first promotional content, is receiving the out code to the first promotional content and/or the first promotional content with the After one popularization pattern loading completes to reach Preset Time, hide the first promotional content and with the second popularization pattern loading second push away Wide content.The technical scheme realizes the segmented to promotional content and shows, represents different popularizations with different patterns of promoting Content, wherein the first promotional content can be promotional content in greater detail so that user will be seen that more promotion messages, and the Two promotional contents can take less Webpage, maintain cognition of the user to promotion message, both realized promotional content to The displaying of user, also greatly improves the experience that user browses Webpage basic content.

Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by the specific embodiment of the present invention.

Description of the drawings

By the detailed description for reading hereafter preferred embodiment, various other advantages and benefit are common for this area Technical staff will be clear from understanding.Accompanying drawing is only used for the purpose for illustrating preferred embodiment, and is not considered as to the present invention Restriction.And in whole accompanying drawing, it is denoted by the same reference numerals identical part.In the accompanying drawings：

Fig. 1 shows a kind of schematic flow sheet of Webpage methods of exhibiting according to an embodiment of the invention；

Fig. 2-a show the signal with suspended window pattern in specified location first promotional content of loading of the named web page page Figure；

Fig. 2-b are shown；

Fig. 2-c are shown with the schematic diagram of the 3rd basic content for promoting pattern loading Webpage；

Fig. 2-d show the schematic diagram of another basic content that pattern loading Webpage is promoted with the 3rd；

Fig. 3 shows the schematic flow sheet of another kind of Webpage methods of exhibiting according to an embodiment of the invention；

Fig. 4 shows a kind of structural representation of Webpage exhibiting device according to an embodiment of the invention；

Fig. 5 shows that a kind of Webpage according to an embodiment of the invention shows the structural representation of server；

Fig. 6 shows a kind of structural representation of Webpage display systems according to an embodiment of the invention.

Specific embodiment

The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in accompanying drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure and should not be by embodiments set forth here Limited.On the contrary, there is provided these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure Complete conveys to those skilled in the art.

Fig. 1 shows a kind of schematic flow sheet of Webpage methods of exhibiting according to an embodiment of the invention, such as Fig. 1 Shown, the method includes：

Step S110, when the named web page page is loaded, obtains the basic content and corresponding basic sample of the Webpage Formula, the first promotional content and corresponding first are promoted pattern, the second promotional content and corresponding second and promote pattern.

For example, navigation website can be divided into multiple columns, and different navigation contents are arranged in each column, certainly, The more fixed promotional content of pattern can be promoted to arrange, for example, the FX wheel advertisement of 100*100 is set.These contents It is the desired basic content for presenting in website, generally all there is the basic pattern of fixation, such user could be to the wind of the website Lattice produce deep impression.And the first promotional content in the present embodiment and the second promotional content are different from basic content institute , for example, carrying out the popularization of concert information during concert, required popularization time, promotion efficiency etc. are all special. Therefore in the present embodiment this kind of special promotional content is shown with specifically promoting pattern, specially：

Step S120, in the named web page page is loaded basic content with basic pattern, and is added with the first popularization pattern Carry the first promotional content.

Step S130, in response to the out code to the first promotional content, and/or promotes with first in the first promotional content After pattern loading completes to reach Preset Time, the first promotional content is hidden in the named web page page, added with the second popularization pattern Carry the second promotional content.

It can be seen that, the method shown in Fig. 1 loads the basic content of Webpage with basic pattern, is added with the first popularization pattern The first promotional content is carried, sample is promoted with first the out code to the first promotional content and/or the first promotional content is received Formula loading complete to reach Preset Time after, hide the first promotional content and with second popularization pattern load the second promotional content. The technical scheme realizes the segmented to promotional content and shows, represents different promotional contents with different patterns of promoting, its In the first promotional content can be promotional content in greater detail so that user will be seen that more promotion messages, and second promotes Content can take less Webpage, maintain cognition of the user to promotion message, both realized promotional content to user's Show, also greatly improve the experience that user browses Webpage basic content.

In one embodiment of the invention, in the method shown in Fig. 1, pattern is promoted with first in the named web page page Loading the first promotional content includes：With suspended window pattern, the first promotional content is loaded in the specified location of the named web page page.

For example, Fig. 2-a show that the specified location with suspended window pattern in the named web page page loads the first promotional content Schematic diagram.After user clicks on " X (closing) " on suspended window or suspended window displaying reaches 15s, suspended window can be closed, this When user can be with the basic content in the normal browsing named web page.

In one embodiment of the invention, the method shown in Fig. 1 also includes：Pushed away with the second popularization pattern loading second During wide content, the given content in basic content is replaced with the second promotional content.

In the present embodiment, the given content in basic content is replaced with the second promotional content so that promotional content and net Page content is organically combined, and is not shown lofty, had both been ensured that user may browse through promotional content, and only divided protrusion, affects The experience of user.For example, in one embodiment of the invention, in said method, it is intended that content includes：Named web page page The mark picture in face；Second promotional content includes：The mark picture of the named web page comprising promotion message.

Have mostly the LOGO that region shows website on Webpage, such as Baidu's homepage center just have by The LOGO that " Baidu ", " Baidu " and " bear's paw " constitutes.These contents are the most representational contents in website, show website Network operator, deepen impression of the user to the website product.Also above-mentioned factor is just being allowed for, in the present embodiment, with second Promotional content replaces original LOGO, and certainly, the second promotional content here is the LOGO pictures comprising promotion message, is so both carried out Promote, also remain the LOGO of former webpage.Fig. 2-b to show and replace original web LOGO with the LOGO pictures comprising promotion message Webpage schematic diagram after picture.As can be seen that the LOGO pictures of the two have dramatically different compared with Fig. 2-a, in Fig. 2-b LOGO pictures contain the promotion message of Song Zhongji.That is, when in Fig. 2-a suspended window disappear after, Webpage as Shown in Fig. 2-b.It should be noted that the enterprise occurred in above-mentioned picture, name are only used as the introduction to embodiment.

In one embodiment of the invention, the method shown in Fig. 1 also includes：Obtain the basic content with the Webpage Corresponding 3rd promotes pattern；Directly pattern loading basic content is promoted with the 3rd.

By taking Fig. 2-a and Fig. 2-b as an example, it can be seen that the background color tone of Webpage is white, that is, unvarnished, User can be so made to obtain salubrious viewing experience.But give in the present embodiment a kind of with the 3rd popularization pattern loading webpage The example of the basic content of the page, Fig. 2-c and Fig. 2-d are respectively illustrated with the 3rd basis for promoting pattern loading Webpage The schematic diagram of appearance.By the contrast of Fig. 2-c and Fig. 2-a as can be seen that white background compared to Fig. 2-a, Fig. 2-c used with The background picture that promotional content is adapted.User is thus neither affected to browse basic content, while increasing to promoting The promotion efficiency of content.

In one embodiment of the invention, the method shown in Fig. 1 also includes：Send and the named web page pair to server The log-on message answered, the free pattern corresponding with log-on message that the reception server is returned；Directly with free pattern loading basis Content.

In many cases, the basic content of the Webpage that different user is browsed all is loaded with unifying pattern, The viewing experience of each user is identical.In the present embodiment, self-defined, modifiable pattern has been provided the user, for example, User by being registered in website, can configure the style of loading of the Webpage basic content admired in the account as certainly Sampling formula.For example, like the user of cartoon animation that cartoon picture can be selected as the background picture of webpage, like the use of star Family can using the picture of the star for liking as webpage background picture, etc..In this case, User logs in corresponding web page When, can to server send log-on message, server can according to log-on message find out from corresponding account user from Sampling formula, improves the viewing experience of user.

In one embodiment of the invention, in the method shown in Fig. 1, the first promotional content and the second promotional content are all right Answer the same promotion link specified；The method also includes：In response to checking finger to the first promotional content/the second promotional content Specified page is jumped to the corresponding page of promotion link by order.

Only enough place of matchmakers to be promoted product, activity are usually unable to as promotional content by less picture, word etc. Deng full details, therefore often have the single page promotional content be described in detail.In the present embodiment, first Promotional content and the second promotional content can jump to the corresponding page of corresponding promotion link after clicked.Figure is clicked on for example The LOGO pictures in suspended window or Fig. 2-b in 2-a, can all jump to another popularization page.

Fig. 3 shows the schematic flow sheet of another kind of Webpage methods of exhibiting according to an embodiment of the invention, such as Shown in Fig. 3, the method includes：

Step S310, obtains and promotes material, generates the first promotional content and the second promotional content according to material is promoted.

For example, the live sponsor of star can provide the photo of star, this movable slogan as popularization material. Wherein it is possible to a front end page be provided for popularization side, promote material for submitting to.

Step S320, the basic content and corresponding basic sample of the acquisition named web page page that the receiving front-end page sends Formula, the first promotional content and corresponding first promote the instruction of pattern, the second promotional content and corresponding second popularization pattern.

Step S330, selected from style library respectively with the basic content and corresponding basic pattern of the named web page page, Corresponding with the first promotional content first promotes pattern corresponding with the second promotional content second promotes pattern.

Step S340, by the first promotional content for generating and the first popularization pattern, the second promotional content and the selection that select The second popularization pattern, and the basic content and corresponding basic pattern of the named web page page be handed down to front end page.

It can be seen that, the method shown in Fig. 3, the popularization material that can pass through to provide generate corresponding promotional content, when receiving During the content loading instruction that front end page is sent, basic pattern corresponding with basic content is chosen respectively and first/second is promoted The corresponding first/second of content is promoted pattern and is issued so that user is may browse through in the difference loaded with different patterns Hold, both realized the presentation of promotional content, also meet user and demand is browsed to webpage basic content.

In one embodiment of the invention, in the method shown in Fig. 3, promote the one kind or many during material is included as follows Kind：Promote picture, promote word, promotion link；Include according to material the first promotional content of generation and the second promotional content is promoted One or more in following：The size of picture is promoted in adjustment, using the popularization picture after adjustment as the first promotional content/the second Promotional content；The dominant hue of word in the corresponding page of promotion link is obtained, the color with the Dominant Color Matching is selected, will be promoted Word promotes picture so that the color for selecting is embedded, using the embedded popularization picture promoted after word as the first promotional content/the second Promotional content；The dominant hue for promoting the corresponding page of picture/promotion link is obtained, the color with the Dominant Color Matching is selected, with The background colour of picture is promoted in the color modification of selection, and amended popularization picture is promoted interior as the first promotional content/the second Hold；According to word is promoted, the picture for matching is selected from picture library as the first promotional content/the second promotional content；Directly will Picture/popularization word/promotion link is promoted as the first promotional content/the second promotional content.

For example, star's photo that popularization side provides has multiple sizes, one of size is finely adjusted, Ke Yibao Demonstrate,prove which to be shown in webpage and do not affect user to browse webpage basic content, then can by inching after it is bright Star photo is used as the second promotional content.The corresponding page of such as promotion link is developed by popularization side again, and page mass-tone is adjusted to Pink colour, and the former background colour for promoting picture is white, then the background colour for promoting picture can be revised as pink colour, to adapt to push away Wide whole style, etc..

In one embodiment of the invention, in the method shown in Fig. 3, the second promotional content bag is generated according to material is promoted Include：Promotion message is extracted from promoting in material, is added in the given content in basic content；The finger of promotion message will be with the addition of Content is determined as the second promotional content, during so that front end page promoting pattern the second promotional content of loading with second, push away with second Wide content replaces the given content in basic content.For example, it is intended that mark picture of the content for the named web page page.To scheme As a example by the LOGO pictures contrast of 2-a and Fig. 2-b, it can be seen that the color of " 360 " and " navigation " in former LOGO is carried out Modification so as to close with the whole style of promotional content；And add popularization word, promote picture, therefore also to former " 360 " The size and location of " navigation " has been also carried out fine setting, defines the second promotional content comprising LOGO.

In one embodiment of the invention, in said method, from style library, corresponding first is selected to promote sample respectively Formula and the second popularization pattern include：According to the pattern of the corresponding page of promotion link, select respectively to match from style library the One promotes pattern and second promotes pattern.

In one embodiment of the invention, said method also includes：Acquisition and specified net that the receiving front-end page sends The basic content the corresponding 3rd of the page page promotes the instruction of pattern；According to the pattern of the corresponding page of promotion link, from pattern The 3rd popularization pattern for matching is selected in storehouse；The 3rd popularization pattern for determining is handed down to into front end page.

Promoting pattern can include the size of word, color, the position of promotional content, style etc..So obtain and promote Link the pattern of the corresponding page, it is possible to the pattern for matching is selected from style library, the pattern of selection is issued, so that Front end page loads first/second promotional content and basic content respectively with the pattern for selecting.Specifically, at one of the present invention In embodiment, in said method, the pattern of the corresponding page of promotion link includes：Page dominant hue；According to promotion link correspondence The page pattern, from style library respectively select match first popularization pattern/the second promote pattern/3rd promote pattern bag Include：According to the dominant hue of the corresponding page of promotion link, the color attribute of pattern is determined；According to color attribute and promotional content, The pattern for matching is selected from style library as the corresponding popularization pattern of promotional content.

In one embodiment of the invention, the method shown in Fig. 3 also includes：The Account Logon that the receiving front-end page sends Information；Checking Account Logon information, after being verified, judge whether basic content corresponding with the account from sampling Formula information；If existing, according to style information, select to state free pattern and be handed down to front end page, so that basic from style library Content is directly loaded with free pattern.

If receiving the Account Logon information of front end page transmission in this embodiment, need to judge corresponding account In whether preserve free style information, such as background picture, if it has, free pattern is handed down to front end page just so, This can meet various demands of different user.

Fig. 4 shows a kind of structural representation of Webpage exhibiting device according to an embodiment of the invention, such as Fig. 4 Shown, Webpage exhibiting device 400 includes：

Acquiring unit 410, is suitable to, when the named web page page is loaded, obtain the basic content of the Webpage and corresponding Basic pattern, the first promotional content and corresponding first are promoted pattern, the second promotional content and corresponding second and promote pattern.

Loading unit 420, is suitable in the named web page page load basic content with basic pattern, and promotes with first Pattern loads the first promotional content；In response to the out code to the first promotional content, and/or in the first promotional content with first After popularization pattern loading completes to reach Preset Time, the first promotional content is hidden in the named web page page, sample is promoted with second Formula loads the second promotional content.

It can be seen that, the device shown in Fig. 4, cooperating by each unit load the basis of Webpage with basic pattern Content, promotes pattern with first and loads the first promotional content, in the out code received to the first promotional content and/or first Promotional content with first popularization pattern loading complete to reach after Preset Time, hide the first promotional content and with second popularization sample Formula loads the second promotional content.The technical scheme realizes the segmented to promotional content and shows, with different popularization pattern exhibitions Existing different promotional content, wherein the first promotional content can be promotional content in greater detail so that user will be seen that more Promotion message, and the second promotional content can take less Webpage, maintain cognition of the user to promotion message, both realized Displaying of the promotional content to user, also greatly improves the experience that user browses Webpage basic content.

In one embodiment of the invention, in the device shown in Fig. 4, loading unit 420 is suitable to suspended window pattern, The first promotional content is loaded in the specified location of the named web page page.

In one embodiment of the invention, in the device shown in Fig. 4, loading unit 420 is suitable to promoting sample with second When formula loads the second promotional content, the given content in basic content is replaced with the second promotional content.

In one embodiment of the invention, in said apparatus, it is intended that content includes：The mark figure of the named web page page Piece；Second promotional content includes：The mark picture of the named web page comprising promotion message.

In one embodiment of the invention, in the device shown in Fig. 4, acquiring unit 410 is suitable to obtain and the webpage page The basic content the corresponding 3rd in face promotes pattern；Loading unit 420, is suitable to directly promote in pattern loading basis with the 3rd Hold.

In one embodiment of the invention, in the device shown in Fig. 4, acquiring unit 410 is further adapted for server sending Log-on message corresponding with the named web page, the free pattern corresponding with log-on message that the reception server is returned；Loading unit 420, it is suitable to directly load basic content with free pattern.

In one embodiment of the invention, in the device shown in Fig. 4, the first promotional content and the second promotional content are all right Answer the same promotion link specified；The device also includes：430 (not shown) of jump-transfer unit, is adapted for promoting interior to first That holds the/the second promotional content checks instruction, and specified page is jumped to the corresponding page of promotion link.

Fig. 5 shows that a kind of Webpage according to an embodiment of the invention shows the structural representation of server, such as Shown in Fig. 5, Webpage shows that server 500 includes：

Content generation unit 510, is suitable to obtain and promotes material, pushes away according to material generation the first promotional content and second is promoted Wide content.

Receiving unit 520, is suitable to the acquisition basic content of the named web page page of receiving front-end page transmission and corresponding Basic pattern, the first promotional content and corresponding first are promoted pattern, the second promotional content and corresponding second and promote pattern Instruction.

Pattern select unit 530, is suitable to from style library select and the basic content of the named web page page and corresponding respectively Basic pattern it is corresponding with the first promotional content first promote pattern it is corresponding with the second promotional content second promote pattern.

Transmitting element 540, is suitable to the first promotional content that will be generated and the first popularization pattern for selecting, the second promotional content Front end page is handed down to the second popularization pattern for selecting, and the basic content and corresponding basic pattern of the named web page page Face.

In one embodiment of the invention, in the server shown in Fig. 5, promote the one kind or many during material is included as follows Kind：Promote picture, promote word, promotion link；Content generation unit 510, is suitable in one or more following mode, according to Promote material and generate the first promotional content and the second promotional content：The size of picture is promoted in adjustment, by the popularization picture after adjustment As the first promotional content/the second promotional content；The dominant hue of word in the corresponding page of promotion link is obtained, is selected and the master The color of shade-matched blend, promotes picture by the color for promoting word to select embedded, by the embedded popularization picture promoted after word As the first promotional content/the second promotional content；Obtain the dominant hue for promoting the corresponding page of picture/promotion link, select with The color of the Dominant Color Matching, promotes the background colour of picture with the color modification for selecting, using amended popularization picture as the One promotional content/the second promotional content；According to word is promoted, from picture library, the picture for matching is selected to promote interior as first Hold the/the second promotional content；Picture/popularization word/promotion link will directly be promoted and promote interior as the first promotional content/the second Hold.

In one embodiment of the invention, in the server shown in Fig. 5, content generation unit 510 is suitable to plain from promoting Promotion message is extracted in material, is added in the given content in basic content；To with the addition of the given content of promotion message as Second promotional content, during so that front end page promoting pattern the second promotional content of loading with second, is replaced with the second promotional content Given content in basic content.

In one embodiment of the invention, in above-mentioned server, it is intended that mark picture of the content for the named web page page.

In one embodiment of the invention, in the server shown in Fig. 5, pattern select unit 530 is suitable to according to popularization The pattern of the corresponding page is linked, from style library, selects the first popularization pattern and second for matching to promote pattern respectively.

In one embodiment of the invention, in the server shown in Fig. 5, receiving unit 520 is further adapted for receiving front-end page The instruction of pattern is promoted in the acquisition the corresponding with the basic content of the named web page page the 3rd that face sends；Pattern select unit 530, The pattern according to the corresponding page of promotion link is suitable to, the 3rd popularization pattern for matching is selected from style library；Transmitting element 540, the 3rd popularization pattern for being suitable to determine is handed down to front end page.

In one embodiment of the invention, in above-mentioned server, the pattern of the corresponding page of promotion link includes：The page Dominant hue；Pattern select unit 530, is suitable to the dominant hue according to the corresponding page of promotion link, determines the color attribute of pattern； According to color attribute and promotional content, the pattern for matching is selected from style library as the corresponding popularization pattern of promotional content.

In one embodiment of the invention, in the server shown in Fig. 5, receiving unit 510 is further adapted for receiving front-end page The Account Logon information that face sends；The server also includes：550 (not shown) of judging unit, is suitable to verify Account Logon information, After being verified, the free style information of basic content corresponding with the account is judged whether；Pattern select unit 530, being suitable to when there is free style information, according to style information, selecting to state free pattern from style library；Transmitting element 540 are suitable to for free pattern to be handed down to front end page, so that basic content is directly loaded with free pattern.

It should be noted that the specific embodiment of above-mentioned each device and server example is implemented with aforementioned corresponding method The specific embodiment of example is identical, will not be described here.

Fig. 6 shows a kind of structural representation of Webpage display systems according to an embodiment of the invention, such as Shown in Fig. 6, Webpage display systems 600 include one or more such as the Webpage exhibiting device in above-mentioned any embodiment 400 and as the Webpage in above-mentioned any embodiment shows server 500.

In sum, technical scheme, loads the basic content of Webpage with basic pattern, promotes with first Pattern loads the first promotional content, is receiving the out code to the first promotional content and/or the first promotional content with first Promote pattern loading complete to reach Preset Time after, hide the first promotional content and with second popularization pattern loading second promote Content.The technical scheme realizes the segmented to promotional content and shows, is represented in different popularizations with different patterns of promoting Hold, wherein the first promotional content can be promotional content in greater detail so that user will be seen that more promotion messages, and second Promotional content can take less Webpage, maintain cognition of the user to promotion message, both realized promotional content to The displaying at family, also greatly improves the experience that user browses Webpage basic content.

It should be noted that：

Algorithm and display be not inherently related to any certain computer, virtual bench or miscellaneous equipment provided herein. Various fexible units can also be used together based on teaching in this.As described above, construct required by this kind of device Structure be obvious.Additionally, the present invention is also not for any certain programmed language.It is understood that, it is possible to use it is various Programming language realizes the content of invention described herein, and the description done to language-specific above is to disclose this Bright preferred forms.

In specification mentioned herein, a large amount of details are illustrated.It is to be appreciated, however, that the enforcement of the present invention Example can be put into practice in the case where not having these details.In some instances, known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.

Similarly, it will be appreciated that in order to simplify the disclosure and help understand one or more in each inventive aspect, exist Above to, in the description of the exemplary embodiment of the present invention, each feature of the present invention is grouped together into single enforcement sometimes In example, figure or descriptions thereof.However, should the method for the disclosure be construed to reflect following intention：I.e. required guarantor The more features of feature is expressly recited in each claim by the application claims ratio of shield.More precisely, such as following Claims it is reflected as, inventive aspect is less than all features of single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself All as the separate embodiments of the present invention.

Those skilled in the art are appreciated that can be carried out adaptively to the module in the equipment in embodiment Change and they are arranged in one or more different from embodiment equipment.Can be the module or list in embodiment Unit or component are combined into a module or unit or component, and can be divided in addition multiple submodule or subelement or Sub-component.In addition at least some in such feature and/or process or unit is excluded each other, can adopt any Combine to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (includes adjoint power Profit is required, summary and accompanying drawing) disclosed in each feature can it is identical by offers, be equal to or the alternative features of similar purpose carry out generation Replace.

Although additionally, it will be appreciated by those of skill in the art that some embodiments described herein include other embodiments In some included features rather than further feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment required for protection appoint One of meaning can in any combination mode using.

The present invention all parts embodiment can be realized with hardware, or with one or more processor operation Software module realize, or with combinations thereof realize.It will be understood by those of skill in the art that can use in practice Microprocessor or digital signal processor (DSP) are realizing Webpage exhibiting device according to embodiments of the present invention, service The some or all functions of some or all parts in device and system.The present invention is also implemented as performing here (for example, computer program and computer program are produced for some or all equipment of described method or program of device Product).Such program for realizing the present invention can be stored on a computer-readable medium, or can have one or more The form of signal.Such signal can be downloaded from internet website and be obtained, or provide on carrier signal, or to appoint What other forms is provided.

It should be noted that above-described embodiment the present invention will be described rather than limits the invention, and ability Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" is not excluded the presence of not Element listed in the claims or step.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can come real by means of the hardware for including some different elements and by means of properly programmed computer It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and be run after fame Claim.

Embodiment of the invention discloses that A1, a kind of Webpage methods of exhibiting, wherein, the method includes：

A2, the method as described in A1, wherein, it is described to promote described in pattern loading with first in the named web page page First promotional content includes：

A3, the method as described in A1, wherein, the method also includes：

A4, the method as described in A3, wherein,

The given content includes：The mark picture of the named web page page；

A5, the method as described in A1, wherein, the method also includes：

Directly pattern is promoted with the 3rd load the basic content.

A6, the method as described in A1, wherein, the method also includes：

The basic content is loaded with the free pattern directly.

A7, the method as described in A1, wherein, first promotional content and the second promotional content all correspond to same specifying Promotion link；The method also includes：

Embodiments of the invention also disclose B8, a kind of Webpage methods of exhibiting, wherein, the method includes：

B9, the method as described in B8, wherein, one or more promoted during material is included as follows：Promote picture, push away Wide word, promotion link；

B10, the method as described in B8, wherein,

It is described to be included according to the second promotional content of the popularization material generation：Extract from the popularization material and promote letter Breath, is added in the given content in the basic content；The given content that with the addition of the promotion message is pushed away as second Wide content, during so that the front end page promoting pattern loading second promotional content with second, promotes interior with described second Hold the given content replaced in the basic content.

B11, the method as described in B10, wherein,

Mark picture of the given content for the named web page page.

B12, the method as described in B9, wherein,

It is described from style library, to select corresponding first popularization pattern and the second popularization pattern to include respectively：Pushed away according to described The pattern of the corresponding page is extensively linked, from the style library, selects the first popularization pattern and second for matching to promote sample respectively Formula.

B13, the method as described in B9, wherein, the method also includes：

B14, the method as described in B12 or B13, wherein, the pattern of the corresponding page of the promotion link includes：Page master Tone；

B15, the method as described in B8, wherein, the method also includes：

Receive the Account Logon information that the front end page sends；

Embodiments of the invention also disclose C16, a kind of Webpage exhibiting device, wherein, the device includes：

C17, the device as described in C16, wherein,

The loading unit, is suitable to suspended window pattern, in the specified location loading described the of the named web page page One promotional content.

C18, the device as described in C16, wherein,

The loading unit, is suitable to, when pattern loading second promotional content is promoted with second, push away with described second Wide content replaces the given content in the basic content.

C19, the device as described in C18, wherein,

The given content includes：The mark picture of the named web page page；

C20, the device as described in C16, wherein,

The acquiring unit, is suitable to obtain the 3rd popularization pattern corresponding with the basic content of the Webpage；

C21, the device as described in C16, wherein,

The acquiring unit, is further adapted for sending log-on message corresponding with the named web page, the reception server to server The free pattern corresponding with the log-on message for returning；

C22, the device as described in C16, wherein, first promotional content and the second promotional content all correspond to same specifying Promotion link；The device also includes：

Embodiments of the invention also disclose D23, a kind of Webpage and show server, wherein, the server includes：

D24, the server as described in D23, wherein, one or more promoted during material is included as follows：Promote figure Piece, popularization word, promotion link；

D25, the server as described in D23, wherein,

The content generation unit, is suitable to extract promotion message from the popularization material, is added to the basic content In given content in；The given content of the promotion message will be with the addition of as the second promotional content, so that the front end page When pattern loading second promotional content is promoted with second in face, replaced in the basic content with second promotional content Given content.

D26, the server as described in D25, wherein,

Mark picture of the given content for the named web page page.

D27, the server as described in D24, wherein,

The pattern select unit, is suitable to the pattern according to the corresponding page of the promotion link, from the style library The the first popularization pattern and second for matching is selected to promote pattern respectively.

D28, the server as described in D24, wherein,

The receiving unit, is further adapted for the acquisition of receiving front-end page transmission and the basic content of the named web page page Corresponding 3rd instruction for promoting pattern；

D29, the server as described in D27 or D28, wherein, the pattern of the corresponding page of the promotion link includes：The page Dominant hue；

D30, the server as described in D23, wherein,

The receiving unit, is further adapted for receiving the Account Logon information that the front end page sends；

Embodiments of the invention also disclose E31, a kind of Webpage display systems, wherein, the system include one or Multiple Webpage exhibiting devices as any one of C16-C22 and the Webpage as any one of D23-D30 Show server.

Claims

1. a kind of Webpage methods of exhibiting, wherein, the method includes：

When the named web page page is loaded, basic content and corresponding basic pattern, the first popularization for obtaining the Webpage is interior Hold and corresponding first promotes pattern, the second promotional content and corresponding second popularization pattern；

The basic content is loaded with basic pattern in the named web page page, and is promoted described in pattern loading with first First promotional content；

In response to the out code to first promotional content, and/or pattern is promoted with first in first promotional content After loading completes to reach Preset Time, the first promotional content is hidden in the named web page page, added with the second popularization pattern Carry second promotional content.

2. it is the method for claim 1, wherein described to promote pattern loading institute with first in the named web page page Stating the first promotional content includes：

3. the method for claim 1, wherein the method also includes：

When pattern loading second promotional content being promoted with second, the basic content is replaced with second promotional content In given content.

4. a kind of Webpage methods of exhibiting, wherein, the method includes：

The basic content and corresponding basic pattern, the first promotional content of the acquisition named web page page that the receiving front-end page sends With the corresponding first instruction for promoting pattern, the second promotional content and corresponding second popularization pattern；

Select respectively to promote with the basic content of the named web page page and corresponding basic pattern and described first from style library Content corresponding first is promoted pattern corresponding with the second promotional content second and promotes pattern；

By the first promotional content for generating and the second popularization sample of the first popularization pattern, the second promotional content and the selection that select Formula, and the basic content and corresponding basic pattern of the named web page page be handed down to the front end page.

5. method as claimed in claim 4, wherein, it is described promote material include it is following in one or more：Popularization picture, Promote word, promotion link；

It is described according to it is described promote material generate the first promotional content and the second promotional content include it is following in one or more：

The dominant hue of word in the corresponding page of promotion link is obtained, the color with the Dominant Color Matching is selected, word will be promoted Picture is promoted so that the color for selecting is embedded, the embedded popularization picture promoted after word is promoted as the first promotional content/the second Content；

The dominant hue for promoting the corresponding page of picture/promotion link is obtained, the color with the Dominant Color Matching is selected, with what is selected The background colour of picture is promoted in color modification, using amended popularization picture as the first promotional content/the second promotional content；

6. a kind of Webpage exhibiting device, wherein, the device includes：

Acquiring unit, is suitable to, when the named web page page is loaded, obtain the basic content and corresponding basic sample of the Webpage Formula, the first promotional content and corresponding first are promoted pattern, the second promotional content and corresponding second and promote pattern；

Loading unit, is suitable in the named web page page load the basic content with basic pattern, and pushes away with first Wide pattern loads first promotional content；In response to the out code to first promotional content, and/or described first Promotional content completes to reach after Preset Time with the first popularization pattern loading, hides first and promote in the named web page page Content, promotes pattern with second and loads second promotional content.

7. device as claimed in claim 6, wherein,

The loading unit, is suitable to suspended window pattern, pushes away in the specified location loading described first of the named web page page Wide content.

8. a kind of Webpage shows server, wherein, the server includes：

Content generation unit, is suitable to obtain and promotes material, generates the first promotional content and second according to the popularization material and promotes Content；

Receiving unit, is suitable to the basic content and corresponding basic sample of the acquisition named web page page of receiving front-end page transmission Formula, the first promotional content and corresponding first promote the instruction of pattern, the second promotional content and corresponding second popularization pattern；

Pattern select unit, is suitable to from style library select and the basic content of the named web page page and corresponding basic sample respectively Formula corresponding with first promotional content first is promoted pattern corresponding with the second promotional content second and promotes pattern；

Transmitting element, is suitable to the first promotional content that will be generated and the first popularization pattern, the second promotional content and the selection that select The second popularization pattern, and the basic content and corresponding basic pattern of the named web page page be handed down to the front end page.

9. server as claimed in claim 8, wherein, it is described promote material include it is following in one or more：Promote figure Piece, popularization word, promotion link；

The content generation unit, is suitable in one or more following mode, generates first according to the popularization material and promotes Content and the second promotional content：The size of picture is promoted in adjustment, using the popularization picture after adjustment as the first promotional content/the second Promotional content；The dominant hue of word in the corresponding page of promotion link is obtained, the color with the Dominant Color Matching is selected, will be promoted Word promotes picture so that the color for selecting is embedded, using the embedded popularization picture promoted after word as the first promotional content/the second Promotional content；The dominant hue for promoting the corresponding page of picture/promotion link is obtained, the color with the Dominant Color Matching is selected, with The background colour of picture is promoted in the color modification of selection, and amended popularization picture is promoted interior as the first promotional content/the second Hold；According to word is promoted, the picture for matching is selected from picture library as the first promotional content/the second promotional content；Directly will Picture/popularization word/promotion link is promoted as the first promotional content/the second promotional content.

10. a kind of Webpage display systems, wherein, the system includes one or more such as any one of claim 6-7 institute The Webpage exhibiting device stated and the Webpage as any one of claim 8-9 show server.