CN102301658A - Approach to advertising, ad servers and ad system - Google Patents

Approach to advertising, ad servers and ad system Download PDF

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Publication number
CN102301658A
CN102301658A CN2009801546689A CN200980154668A CN102301658A CN 102301658 A CN102301658 A CN 102301658A CN 2009801546689 A CN2009801546689 A CN 2009801546689A CN 200980154668 A CN200980154668 A CN 200980154668A CN 102301658 A CN102301658 A CN 102301658A
Authority
CN
China
Prior art keywords
user
advertisement
accessing network
network request
system
Prior art date
Application number
CN2009801546689A
Other languages
Chinese (zh)
Other versions
CN102301658B (en
Inventor
李辉
陈寒江
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Priority to PCT/CN2009/073889 priority Critical patent/WO2011029238A1/en
Publication of CN102301658A publication Critical patent/CN102301658A/en
Application granted granted Critical
Publication of CN102301658B publication Critical patent/CN102301658B/en

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/20Network-specific arrangements or communication protocols supporting networked applications involving third party service providers
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/22Tracking the activity of the user
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/26Push based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00Application independent communication protocol aspects or techniques in packet data networks
    • H04L69/22Header parsing or analysis

Abstract

An advertisement delivery method, advertisement server and advertisement system are provided in embodiments of the invention. The advertisement delivery method includes: receiving an accessing network request sent from a user, and said accessing network request at least comprises the source IP address of the user; according to the maintained relationship information of IP addresses, user identifiers and user activity features, obtaining the user activity feature corresponding to the source IP address in said accessing network request, wherein said user activity feature is obtained by digging and analyzing the parsed result of the user accessing network request, wherein the parsed result is output by the Deep Packet Inspection (DPI) device; obtaining matching advertisement information at least according to said user activity feature; returning an accessing network response corresponding to said accessing network request to the user, and said accessing network response at least comprises said advertisement information. A corresponding advertisement server and advertisement system are also provided in the embodiments of the invention. The above mentioned method, apparatus and system can realize the accurate pushing of advertisement information.
CN200980154668.9A 2009-09-11 2009-09-11 Advertisement Delivery Method, Advertisement Server And Advertisement System CN102301658B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2009/073889 WO2011029238A1 (en) 2009-09-11 2009-09-11 Advertisement delivery method, advertisement server and advertisement system

Publications (2)

Publication Number Publication Date
CN102301658A true CN102301658A (en) 2011-12-28
CN102301658B CN102301658B (en) 2014-11-19

Family

ID=43731927

Family Applications (1)

Application Number Title Priority Date Filing Date
CN200980154668.9A CN102301658B (en) 2009-09-11 2009-09-11 Advertisement Delivery Method, Advertisement Server And Advertisement System

Country Status (2)

Country Link
CN (1) CN102301658B (en)
WO (1) WO2011029238A1 (en)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103067495A (en) * 2012-12-26 2013-04-24 华为技术有限公司 Method and device pushing information
CN103377274A (en) * 2012-04-26 2013-10-30 果实伙伴股份有限公司 Method of inserting video advertisement in web page
WO2014023121A1 (en) * 2012-08-10 2014-02-13 华为技术有限公司 Method and device for launching individual content
CN104063799A (en) * 2014-06-16 2014-09-24 百度在线网络技术(北京)有限公司 Promotion message pushing method and device

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CN102323951B (en) * 2011-09-08 2017-09-29 中兴通讯股份有限公司 Internet advertisement publishing method and system
CN102541669A (en) * 2011-12-21 2012-07-04 深圳市同洲视讯传媒有限公司 Method, device and system for testing advertising decision system
CN103220305B (en) * 2012-01-18 2016-01-20 腾讯科技(深圳)有限公司 Network media information share treatment system and processing method
CN103297469B (en) * 2012-02-25 2016-12-14 阿里巴巴集团控股有限公司 The acquisition method of a kind of website data and device
CN103595749A (en) * 2012-08-16 2014-02-19 亿赞普(北京)科技有限公司 Internet advertisement scheduling method and device, internet advertisement system
CN103124263B (en) * 2013-01-14 2015-11-25 华为技术有限公司 A kind of advertisement push system and advertisement pushing equipment, Advertisement Server
CN103747114B (en) * 2013-12-27 2015-09-09 北京集奥聚合网络技术有限公司 The method and system of associated user under NAT network environment
CN103761296A (en) * 2014-01-20 2014-04-30 北京集奥聚合科技有限公司 Method and system for analyzing network behaviors of mobile terminal users
CN104283972B (en) * 2014-10-28 2018-06-08 成都西加云杉科技有限公司 Information push method, equipment and system based on browser
CN106296257A (en) * 2015-06-11 2017-01-04 苏宁云商集团股份有限公司 A kind of fixation of advertisement position put-on method based on user behavior analysis and system
CN105162860A (en) * 2015-08-21 2015-12-16 成都秋雷科技有限责任公司 Advertisement splitting and servicing method
CN105227621A (en) * 2015-08-21 2016-01-06 成都秋雷科技有限责任公司 Advertisement fixing is to put-on method
CN106612201A (en) * 2015-10-27 2017-05-03 中国移动通信集团公司 Data acquisition method and system
CN105959745B (en) * 2016-05-25 2019-10-22 北京铭嘉实咨询有限公司 Advertisement placement method and system
CN106227847A (en) * 2016-07-27 2016-12-14 宁波圆形网络科技有限公司 One goes ad system and method

Citations (4)

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CN1674513A (en) * 2005-04-30 2005-09-28 北京紫光绿信科技有限公司 WEB page information advancing technique and application system
WO2007101478A1 (en) * 2006-03-09 2007-09-13 Tecs Research And Development Limited A method of monitoring online banner activity
CN101320369A (en) * 2007-06-06 2008-12-10 新部广告公司 Method and system for inserting targeted data in available spaces of a webpage
CN101355550A (en) * 2007-07-27 2009-01-28 中国电信股份有限公司 Method and system for pushing wideband information combining telecom wideband AAA system

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101431524A (en) * 2007-11-07 2009-05-13 阿里巴巴集团控股有限公司 Method and device for implementing oriented network advertisement delivery

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1674513A (en) * 2005-04-30 2005-09-28 北京紫光绿信科技有限公司 WEB page information advancing technique and application system
WO2007101478A1 (en) * 2006-03-09 2007-09-13 Tecs Research And Development Limited A method of monitoring online banner activity
CN101320369A (en) * 2007-06-06 2008-12-10 新部广告公司 Method and system for inserting targeted data in available spaces of a webpage
CN101355550A (en) * 2007-07-27 2009-01-28 中国电信股份有限公司 Method and system for pushing wideband information combining telecom wideband AAA system

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103377274A (en) * 2012-04-26 2013-10-30 果实伙伴股份有限公司 Method of inserting video advertisement in web page
WO2014023121A1 (en) * 2012-08-10 2014-02-13 华为技术有限公司 Method and device for launching individual content
CN103067495A (en) * 2012-12-26 2013-04-24 华为技术有限公司 Method and device pushing information
CN103067495B (en) * 2012-12-26 2016-06-08 华为技术有限公司 A kind of method of pushed information and device
CN104063799A (en) * 2014-06-16 2014-09-24 百度在线网络技术(北京)有限公司 Promotion message pushing method and device

Also Published As

Publication number Publication date
WO2011029238A1 (en) 2011-03-17
CN102301658B (en) 2014-11-19

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