CN103067495A

CN103067495A - Method and device pushing information

Info

Publication number: CN103067495A
Application number: CN2012105759438A
Authority: CN
Inventors: 商飞鹏
Original assignee: Huawei Technologies Co Ltd
Current assignee: Guangdong Gaohang Intellectual Property Operation Co ltd; Haining hi tech Zone Science and Innovation Center Co.,Ltd.
Priority date: 2012-12-26
Filing date: 2012-12-26
Publication date: 2013-04-24
Anticipated expiration: 2032-12-26
Also published as: CN103067495B

Abstract

The invention discloses a method and a device pushing information, and belongs to the field of communication. The method includes that access request information sent by a terminal is obtained, if the information is required to be pushed to the terminal is confirmed according to an address of a server and an identification of a user carried by an access request message; if required, an answer massage is sent to the terminal, the answer massage carries an address of an information pushing system, the terminal sends a pushing request massage according to the address of the information pushing system, and the pushing request massage carries the identification of the user; and the pushing request massage is received, the information required to be pushed to the terminal is obtained according to the pushing request massage, and the information is pushed to the terminal. The device comprises an obtaining module, a sending module and a pushing module. The method and the device can improve the success rate of information pushing.

Description

A kind of method of pushed information and device

Technical field

The present invention relates to the communications field, particularly a kind of method of pushed information and device.

Background technology

Flourish along with the Internet, netizen's data volume grows with each passing day, the Internet becomes the condition of Information Communication platform already, at present the Internet has become the fourth-largest information media except newspaper, broadcasting and TV, and the internet information propelling movement is a kind of one of mode that the Internet diffuses information of utilizing.

A kind of method of utilizing the Internet pushed information that present prior art provides, can obtain the web access requests message that terminal sends for: information transmission system, the address of the purpose website of the required access of this web access requests message carried terminal and user's identification information, Information Push Server carries out according to this access request message forging destination server and sending response message to terminal after a series of processing operations; This response message of terminal is obtained the information that needs propelling movement from Information Push Server.Wherein, need to prove: if terminal just received the response message of destination server before the response message that receives the information transmission system transmission, then will cause the information pushing failure.

In realizing process of the present invention, the inventor finds that there is following problem at least in prior art:

Information transmission system obtains web access requests message to sending the longer during this period of time of response message, make terminal usually before receiving the response message that information transmission system sends, just receive the response message of destination server, so the success rate of prior art pushed information is lower.

Summary of the invention

In order to improve the success rate of pushed information, the invention provides a kind of method and device of pushed information.Described technical scheme is as follows:

A kind of method of pushed information, described method comprises:

Obtain the access request message that terminal sends, the address of the server that carries according to described access request message and user's sign determine whether that needs push information to described terminal;

If necessary, then send response message to described terminal, the address of described response message carry information supplying system makes described terminal send the propelling movement request message according to the address of described information transmission system, and described propelling movement request message carries described user's sign;

Receive described propelling movement request message, obtain the information that needs are pushed to described terminal according to described propelling movement request message, push described information to described terminal.

The address of the described server that carries according to described access request message and user's sign determine whether that needs push information to described terminal, comprising:

The address of the server that carries according to described access request message or user's sign are obtained described user's interest information;

Determine whether that according to described user's interest information and described user's sign needs push information to described terminal.

The address of the described server that carries according to described access request message or user's sign are obtained described user's interest information, comprising:

The address of the server that carries according to described access request message obtains described user's interest information from the corresponding relation of the address of the server stored and interest information; Perhaps,

The user's who carries according to described access request message sign is obtained described user's interest information from the corresponding relation of the user's that stored sign and interest information.

Describedly determine whether that according to described user's interest information and described user's sign needs push information to described terminal, comprising:

According to described user's interest information, from the corresponding relation of the interest information stored and categorize interests, obtain the categorize interests that described user's interest information belongs to;

The categorize interests that belongs to according to described user's interest information is obtained corresponding audient's scope from the corresponding relation of the categorize interests of having stored and audient's scope;

Judge whether described audient's scope of obtaining comprises described user's user corresponding to user ID, if comprise, then judging need to be to described terminal pushed information, if do not comprise, then judging does not need to described terminal pushed information.

Determine audient's scope that described user belongs to according to described user's user profile, the audient's scope that belongs to according to described user is obtained categorize interests corresponding to audient's scope that described user belongs to from the corresponding relation of the categorize interests of having stored and audient's scope;

Categorize interests corresponding to audient's scope that belongs to according to described user obtained corresponding interest information from the corresponding relation of the interest information stored and categorize interests;

Judge whether the described interest information that obtains comprises described user's interest information, if comprise, then judging need to be to described terminal pushed information, if do not comprise, then judging does not need to described terminal pushed information.

The categorize interests that the categorize interests that audient's scope that more described user belongs to is corresponding and described user's interest information belong to, if both are identical, then judging need to be to described terminal pushed information, if both are different, then judging does not need to described terminal pushed information.

Describedly obtain the information that needs are pushed to described terminal according to described propelling movement request message, push described information to described terminal, comprising:

The described user's who carries according to described propelling movement request message sign is obtained the sign of the information that need to be pushed to described terminal from the corresponding relation of the sign of the user's that stored sign and information;

Obtain the information that needs are pushed to described terminal according to the sign of described information, push described information to described terminal.

The described described user's who carries according to described propelling movement request message sign is obtained from the corresponding relation of the sign of the user's that stored sign and information before the sign of the information that need to be pushed to described terminal, also comprises:

Audient's scope that the categorize interests that belongs to according to described user's interest information and described user belong to is obtained the sign of the information that need to be pushed to described terminal, stores the corresponding relation of the sign of described user's sign and described information.

Audient's scope that the categorize interests that the interest information that obtains described user according to described propelling movement request message belongs to and described user belong to;

The categorize interests that belongs to according to described user's interest information, obtain first information set from the corresponding relation of the sign of the categorize interests of having stored and information, described first information set comprises the sign of the information that categorize interests that described user's interest information belongs to is corresponding;

The audient's scope that belongs to according to described user is obtained the second information aggregate from the corresponding relation of the sign of audient's scope of having stored and information, described the second information aggregate comprises the sign of the information that audient's scope that described user belongs to is corresponding;

The set of the described first information and described the second information set conjunction common factor are obtained the 3rd information aggregate, and the sign of the information that described the 3rd information aggregate is comprised is defined as being pushed to the sign of the information of described terminal;

Obtain described information according to the sign of described information, and push the described information of obtaining to described terminal.

A kind of device of pushed information, described device comprises:

Acquisition module is used for obtaining the access request message that terminal sends, and the address of the server that carries according to described access request message and user's sign determine whether that needs push information to described terminal;

Sending module, be used for if necessary then sending response message to described terminal, the address of described response message carry information supplying system, make described terminal send the propelling movement request message according to the address of described information transmission system, described propelling movement request message carries described user's sign;

Pushing module is used for receiving described propelling movement request message, obtains the information that needs are pushed to described terminal according to described propelling movement request message, pushes described information to described terminal.

Described acquisition module comprises:

The first acquiring unit is used for obtaining the access request message that terminal sends, and the address of the server that carries according to described access request message or user's sign are obtained described user's interest information;

The first determining unit is used for determining whether that according to described user's interest information and described user's sign needs push information to described terminal.

Described the first acquiring unit comprises:

First obtains subelement, is used for obtaining the access request message that terminal sends, and the address of the server that carries according to described access request message obtains described user's interest information from the corresponding relation of the address of the server stored and interest information; Perhaps,

Second obtains subelement, is used for the user's that carries according to described access request message sign, obtains described user's interest information from the corresponding relation of the user's that stored sign and interest information.

Described the first determination module comprises:

The 3rd obtains subelement, is used for the interest information according to described user, obtains the categorize interests that described user's interest information belongs to from the corresponding relation of the interest information stored and categorize interests;

The 4th obtains subelement, is used for the categorize interests that the interest information according to described user belongs to, and obtains corresponding audient's scope from the corresponding relation of the categorize interests of having stored and audient's scope;

The first judging unit, be used for judging whether described audient's scope of obtaining comprises described user's user corresponding to user ID, if comprise, then judging need to be to described terminal pushed information, if do not comprise, then judging does not need to described terminal pushed information.

Described the first determining unit comprises:

The 5th obtains subelement, be used for determining audient's scope that described user belongs to according to described user's user profile, the audient's scope that belongs to according to described user is obtained categorize interests corresponding to audient's scope that described user belongs to from the corresponding relation of the categorize interests of having stored and audient's scope;

The 6th obtains subelement, is used for categorize interests corresponding to audient's scope that belong to according to described user, obtains corresponding interest information from the corresponding relation of the interest information stored and categorize interests;

The second judgment sub-unit is used for judging whether the described interest information that obtains comprises described user's interest information, if comprise, then judging need to be to described terminal pushed information, if do not comprise, then judging does not need to described terminal pushed information.

Described the first determining unit comprises:

The 7th obtains subelement, be used for determining audient's scope that described user belongs to according to described user's user profile, the audient's scope that belongs to according to described user is obtained categorize interests corresponding to audient's scope that described user belongs to from the corresponding relation of the categorize interests of having stored and audient's scope;

The 8th obtains subelement, is used for the interest information according to described user, obtains the categorize interests that described user's interest information belongs to from the corresponding relation of the interest information stored and categorize interests;

Comparing unit, be used for the categorize interests that categorize interests corresponding to audient's scope that more described user belongs to and described user's interest information belongs to, if both are identical, then judging need to be to described terminal pushed information, if both are different, then judging does not need to described terminal pushed information.

Described pushing module comprises:

Second acquisition unit is used for the described user's that carries according to described propelling movement request message sign, obtains the sign of the information that need to be pushed to described terminal from the corresponding relation of the sign of the user's that stored sign and information;

The first push unit is used for obtaining the information that needs are pushed to described terminal according to the sign of described information, pushes described information to described terminal.

Described device also comprises:

Memory module is used for audient's scope that categorize interests that the interest information according to described user belongs to and described user belong to, and obtains the sign of the information that need to be pushed to described terminal, stores the corresponding relation of the sign of described user's sign and described information.

Described pushing module comprises:

The 3rd acquiring unit, audient's scope that the categorize interests that the interest information that is used for obtaining described user according to described propelling movement request message belongs to and described user belong to;

The 4th acquiring unit, be used for the categorize interests that the interest information according to described user belongs to, obtain first information set from the corresponding relation of the sign of the categorize interests of having stored and information, described first information set comprises the sign of the information that categorize interests that described user's interest information belongs to is corresponding;

The 5th acquiring unit, for the audient's scope that belongs to according to described user, obtain the second information aggregate from the corresponding relation of the sign of audient's scope of having stored and information, described the second information aggregate comprises the sign of the information that audient's scope that described user belongs to is corresponding;

The second determining unit is used for described first information set and described the second information set conjunction common factor are obtained the 3rd information aggregate, and the sign of the information that described the 3rd information aggregate is comprised is defined as being pushed to the sign of the information of described terminal;

The second push unit is used for obtaining described information according to the sign of described information, and pushes the described information of obtaining to described terminal.

In embodiments of the present invention, obtain the access request message that terminal sends, the address of the server that carries according to this access request message and user's sign determine whether that needs push information to terminal, if necessary, then send response message to terminal, the address of this response message carry information supplying system, make terminal send the propelling movement request message according to the address of information transmission system, this propelling movement request message carries user's sign, receive this propelling movement request message, obtain the information that needs are pushed to terminal according to this propelling movement request message, push this information to terminal.Wherein, obtain the access request message of terminal after, only judge whether to push information to terminal, if necessary, then send response message to terminal, reduce the time of terminal being replied wait, thereby improve the success rate of pushed information.

Description of drawings

Fig. 1 is the method flow diagram of a kind of pushed information of providing of the embodiment of the invention;

Fig. 2 is the method flow diagram of a kind of pushed information of providing of another embodiment of the present invention;

Fig. 3 is the information transmission system structural representation that the embodiment of the invention provides;

Fig. 4 is the apparatus structure schematic diagram of the pushed information that provides of the embodiment of the invention;

Fig. 5 is the apparatus structure schematic diagram of the pushed information that provides of another embodiment of the present invention.

Embodiment

For making the purpose, technical solutions and advantages of the present invention clearer, embodiment of the present invention is described further in detail below in conjunction with accompanying drawing.

Referring to Fig. 1, the embodiment of the invention provides a kind of method of pushed information, comprising:

Step 101: obtain the access request message that terminal sends, the address of the server that carries according to this access request message and user's sign determine whether that needs push information to terminal;

Step 102: if necessary, then send response message to terminal, the address of this response message carry information supplying system makes terminal send the propelling movement request message according to the address of information transmission system, and this propelling movement request message carries user's sign;

Step 103: receive this propelling movement request message, obtain the information that needs are pushed to terminal according to this propelling movement request message, push this information to terminal.

In embodiments of the present invention, obtain the access request message that terminal sends, the address of the server that carries according to this access request message and user's sign determine whether that needs push information to terminal, if necessary, then send response message to terminal, the address of this response message carry information supplying system, make terminal send the propelling movement request message according to the address of information transmission system, this propelling movement request message carries user's sign, receive this propelling movement request message, obtain the information that needs are pushed to terminal according to this propelling movement request message, push this information to terminal.Wherein, prior art is after obtaining access request message, judge whether the needs pushed information according to access request message, and the operations such as information of obtaining the needs propelling movement, and obtaining the information that needs to push is a larger operation of operand, need to take the long time, and the embodiment of the invention, after obtaining the access request message of terminal, only judge whether to push information to terminal, if necessary, then send response message to terminal, minimizing is replied the time of wait to terminal, thereby improves the success rate of pushed information.

Referring to Fig. 2, the embodiment of the invention provides a kind of method of pushed information, comprising:

Step 201: information transmission system obtains the access request message that terminal sends, and this access request message is carried the address of server and user's sign;

Wherein, terminal sends access request message to destination server, and this access request message is used for the access destination server, and the address of the server that this access request message is carried comprises the address of destination server at least.

Wherein, if the user accesses first third-party server, and the address that obtains destination server from third-party server, then the user sends access request message to destination server by terminal again, and the address of the server that this access request message is carried can comprise the location of destination server and the address of third-party server.

Wherein, referring to Fig. 3, information transmission system comprises Data Detection unit, data analysis unit and information pushing unit, when the Data Detection unit inspection goes out terminal and sends to the access request message of destination server, this access request message is carried out mirror image to obtain this access request message.

Wherein, need to prove: the Data Detection unit just carries out mirror image to detected access request message, and this access request message still can be sent to destination server, therefore in order to guarantee successfully to push information to terminal, the Data Detection unit need to be forged rapidly destination server and send response message to terminal.

Wherein, the address of server can be the URL(Uniform/Universal ResourceLocator of server, URL(uniform resource locator)) or IP(Internet Protocol, the agreement of the interconnection of network) address etc.; Access request message can be http(Hypertext transfer protocol, HTML (Hypertext Markup Language)) request message or WAP(Wireless Application Protocol, network communication protocol) request message.

For example, information transmission system obtains the access request message that terminal sends, and the address that this access request message is carried server is URL1 and user's user ID User ID1.

Step 202: the address of the server that information transmission system carries according to this access request message or user's sign are obtained user's interest information;

Particularly, the address of the server that the Data Detection unit that information transmission system comprises carries according to this access request message obtains user's interest information from the corresponding relation of the address of the server stored and interest information; Perhaps, the user's who carries according to this access request message sign is obtained user's interest information from the corresponding relation of the user's that stored sign and interest information.

Wherein, go out each user's interest information according to the log analysis of user access server in advance, each user's user ID and each user's interest information is stored in the corresponding relation of user's sign and interest information.

For example, store in advance the address of server as shown in table 1 and the corresponding relation of interest information in the information transmission system.The address URL 1 of the server that information transmission system carries according to access request message, the interest information that obtains the user from the corresponding relation of the address of server as shown in table 1 and interest information is Automotive News.

Table 1

The address of server	Interest information
		URL1	Automotive News
URL2	Current political news
		……	……

Step 203: information transmission system judges whether that according to user's sign and interest information needs push information to this terminal, and if necessary, then execution in step 204;

Particularly, this step specific implementation can for: the Data Detection unit that information transmission system comprises is according to user's interest information, from the corresponding relation of the interest information stored and categorize interests, obtain the categorize interests that user's interest information belongs to, the categorize interests that belongs to according to user's interest information, from the corresponding relation of the categorize interests of having stored and audient's scope, obtain audient's scope corresponding to categorize interests that user's interest information belongs to, judge whether audient's scope corresponding to categorize interests that user's interest information belongs to comprises this user's user corresponding to user ID, if comprise, then judge and to push information to this terminal, if do not comprise, then judging does not need to push information to this terminal.

Wherein, audient's scope comprises regional information and/or group information, correspondingly, judge audient's scope corresponding to categorize interests that user's interest information belongs to whether comprise the user that this user's user ID is corresponding operation can for: information transmission system is determined regional information or the group information at this user place according to user's sign, if audient's scope corresponding to the categorize interests that user's interest information belongs to comprises regional information or the group information at this user place, then judge user corresponding to user ID whether audient's scope corresponding to categorize interests that user's interest information belongs to comprises this user, if audient's scope corresponding to the categorize interests that user's interest information belongs to do not comprise regional information or the group information at this user place, then judge user corresponding to user ID whether audient's scope corresponding to categorize interests that user's interest information belongs to does not comprise this user.Wherein, prefix that the user's of different geographical information or group information user ID comprises is different, and therefore the corresponding prefix of each regional information or group information can directly determine regional information or the group information at this user place according to user's sign.

For example, information transmission system stores interest information as shown in table 2 and the corresponding relation of categorize interests in advance, and stores the corresponding relation such as categorize interests and audient's scope of table 3.

Table 2

Interest information	Categorize interests
		Automotive News	News
Current political news	News
		……	……

Table 3

Categorize interests	Audient's scope
		News	Audient's scope 1
……	……

Interest information according to the user is Automotive News, obtaining the categorize interests that user's interest information belongs to from the corresponding relation of interest information as shown in table 2 and categorize interests is news, the categorize interests that belongs to according to user's interest information is news, obtain audient's scope 1 that the user belongs to from the corresponding relation of categorize interests as shown in table 3 and audient's scope, user ID User ID1 according to the user, judge corresponding user and be positioned at audient's scope 1 of obtaining, so need to be to the terminal pushed information.

Perhaps,

This step specific implementation also can for: audient's scope that this user belongs to is determined according to user's user profile in the Data Detection unit that information transmission system comprises, the audient's scope that belongs to according to this user, from the corresponding relation of the categorize interests of having stored and audient's scope, obtain categorize interests corresponding to audient's scope that this user belongs to, categorize interests corresponding to audient's scope that belongs to according to this user, from the corresponding relation of the interest information stored and categorize interests, obtain corresponding interest information, judge whether the interest information that obtains comprises this user's interest information, if comprise, then judge and to push information to this terminal, if do not comprise, then judging does not need to push information to this terminal.

Perhaps,

This step specific implementation also can for: audient's scope that this user belongs to is determined according to user's user ID in the Data Detection unit that information transmission system comprises, the audient's scope that belongs to according to this user, from the corresponding relation of the categorize interests of having stored and audient's scope, obtain categorize interests corresponding to audient's scope that this user belongs to, interest information according to this user, from the corresponding relation of the interest information stored and categorize interests, obtain the categorize interests that this user's interest information belongs to, the categorize interests that belongs to of categorize interests corresponding to audient's scope of belonging to of this user and this user's interest information relatively, if both are identical, then judge and to push information to this terminal, if both are different, then judging does not need to push information to this terminal.

Step 204: information transmission system sends response message to terminal, and this response message is the address of carry information supplying system at least;

Wherein, Data Detection unit that information transmission system comprises sends response message to terminal, and this response message is the address of the data-pushing unit that comprises of carry information supplying system at least.

Wherein, information transmission system is forged destination server and is sent response message to terminal, and this response message can carry the address of destination server and user's interest information etc.

Wherein, in embodiments of the present invention, after information transmission system obtains the access request message of terminal transmission, judge whether and to carry out pushed information to terminal, if judge needs, then send response message to terminal, and prior art need to judge whether and need to carry out pushed information to terminal, if necessary, obtain again the information that need to be pushed to terminal, yet sending response message to terminal, and to obtain the information that need to be pushed to terminal be the computing of calculatings degree more complicated and need to take the time of growing, therefore after the embodiment of the invention is judged and need to be pushed information to terminal, just send response message to terminal, reduced terminal is replied the stand-by period.

Wherein, if terminal receives the response message that destination server sends again after the response message that receives the information transmission system transmission, then terminal abandons the response message that destination server sends, thereby guarantee information pushes successfully.

Wherein, after terminal received the response message that information transmission system sends, the address of the information transmission system that carries according to this response message sent and pushes request message to the information transmission system information transmission system, and this propelling movement request message carries user's sign.

Further, if response message is also carried user's interest information etc., then this propelling movement request message can also carry user's interest information etc.

Wherein, the address of information transmission system is the address of the data-pushing unit that comprises of information transmission system; Correspondingly, after terminal receives the response message of information transmission system transmission, the address of the data-pushing unit that the information transmission system that carries according to this response message comprises, send and push request message to the data-pushing unit of information transmission system information transmission system, this propelling movement request message carries user's sign.

For example, information transmission system sends response message to terminal, and this response message is the address ip of carry information supplying system at least; Terminal receives this response message, sends to push request message to information transmission system, and this propelling movement request message carries user's sign User ID1.

Step 205: information transmission system obtains the sign that needs are pushed to the information of terminal according to this user's sign and interest information;

Wherein, the Data Detection unit that information transmission system comprises sends to the data analysis unit that information transmission system comprises with this user's sign and interest information, the data analysis unit that information transmission system comprises is obtained audient's scope that this user belongs to according to this user's sign, obtain the categorize interests that this user's interest information belongs to according to this user's interest information, the categorize interests that belongs to according to this user's interest information, from the corresponding relation of the sign of the categorize interests of having stored and information, obtain first information set, first information set comprises the sign of the information that categorize interests that this user's interest information belongs to is corresponding, the audient's scope that belongs to according to this user, from the corresponding relation of the sign of audient's scope of having stored and information, obtain the second information aggregate, the second information aggregate comprises the sign of the information that audient's scope that this user belongs to is corresponding, first information set and the second information set conjunction common factor are obtained the 3rd information aggregate, and the sign of the information that the 3rd information aggregate is comprised is defined as being pushed to the sign of the information of terminal.

Step 206: information transmission system is stored the corresponding relation of this user's sign with the sign of the information that need to be pushed to this terminal;

Wherein, the data analysis unit that comprises of information transmission system is stored in this user's sign and the sign that need to be pushed to the information of this terminal in the corresponding relation of sign of user's sign and information.

For example, information transmission system is Automotive News according to user's sign User ID1 and interest information, that obtains the information that need to be pushed to terminal is designated Message ID1, the sign Message ID1 of user's sign Ueser ID1 and this information is stored in the corresponding relation of sign of user's as shown in table 4 sign and information.

Table 4

User's sign	The sign of information
		User?ID1	Message?ID1
……	……

Step 207: the information transmission system receiving terminal sends and pushes request message, and this propelling movement request message carries user's sign;

Wherein, the data-pushing unit receiving terminal that information transmission system comprises sends and pushes request message, and this propelling movement request message carries user's sign.

Step 208: information transmission system obtains the information that needs are pushed to this terminal according to the corresponding relation of the sign of this propelling movement request message and user's sign and information, pushes the information obtained to this terminal.

Wherein, the user's that the data-pushing unit that information transmission system comprises carries according to this propelling movement request message sign, from the corresponding relation of the sign of user's sign and information, obtain the sign of the information that need to be pushed to this terminal, the sign that is pushed to as required the information of this terminal is obtained the information that need to be pushed to this terminal, and the information that propelling movement is obtained is given this terminal.

For example, the propelling movement request message that the information transmission system receiving terminal sends, this propelling movement request message carries user's sign User ID1, sign User ID1 according to the user, that obtains the information that need to be pushed to terminal from the corresponding relation of the sign of user's as shown in table 4 sign and information is designated Message ID1, sign Message ID1 according to this information obtains corresponding information, and pushes this information to terminal.

Wherein, in embodiments of the present invention, information transmission system receive push request message before not execution in

step

205 and 206 liang of steps, but after receiving the propelling movement request message, audient's scope that the categorize interests that can be directly belongs to according to the interest information that pushes request message and obtain the user and user belong to, the categorize interests that belongs to according to user's interest information, from the corresponding relation of the sign of the categorize interests of having stored and information, obtain first information set, first information set comprises the sign of the information that categorize interests that user's interest information belongs to is corresponding, the audient's scope that belongs to according to the user, from the corresponding relation of the sign of audient's scope of having stored and information, obtain the second information aggregate, the second information aggregate comprises the sign of the information that audient's scope that the user belongs to is corresponding, first information set and the second information set conjunction common factor are obtained the 3rd information aggregate, the sign of the information that the 3rd information aggregate is comprised is defined as being pushed to the sign of the information of terminal, obtain this information according to the sign of this information, and the information that propelling movement is obtained is to terminal.

In embodiments of the present invention, obtain the access request message that terminal sends, the address of the server that carries according to this access request message and user's sign determine whether that needs push information to terminal, if necessary, then send response message to terminal, the address of this response message carry information supplying system, make terminal send the propelling movement request message according to the address of information transmission system, this propelling movement request message carries user's sign, receive this propelling movement request message, obtain the information that needs are pushed to terminal according to this propelling movement request message, push this information to terminal.Wherein, obtain the access request message of terminal after, need to push information to terminal if judge, then send response message to terminal, reduce terminal replied the stand-by period, thereby improve the success rate of pushed information.

Referring to Fig. 4, the embodiment of the invention provides a kind of device of pushed information, comprising:

Acquisition module 301 is used for obtaining the access request message that terminal sends, and the address of the server that carries according to described access request message and user's sign determine whether that needs push information to described terminal;

Sending module 302, be used for if necessary then sending response message to described terminal, the address of described response message carry information supplying system, make described terminal send the propelling movement request message according to the address of described information transmission system, described propelling movement request message carries described user's sign;

Pushing module 303 is used for receiving described propelling movement request message, obtains the information that needs are pushed to described terminal according to described propelling movement request message, pushes described information to described terminal.

Wherein, described acquisition module 301 comprises:

Wherein, described the first acquiring unit comprises:

Wherein, described the first determination module comprises:

Wherein, described the first determining unit comprises:

Wherein, described pushing module 303 comprises:

Further, described device also comprises:

Wherein, described pushing module 303 comprises:

Referring to Fig. 5, the embodiment of the invention provides a kind of device of pushed information, comprising:

Memory 401 and processor 402 are for the method for carrying out following a kind of pushed information;

The all or part of step that one of ordinary skill in the art will appreciate that realization above-described embodiment can be finished by hardware, also can come the relevant hardware of instruction to finish by program, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be read-only memory, disk or CD etc.

The above only is preferred embodiment of the present invention, and is in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.

Claims

1. the method for a pushed information is characterized in that, described method comprises:

2. the method for claim 1 is characterized in that, the address of the described server that carries according to described access request message and user's sign determine whether that needs push information to described terminal, comprising:

3. method as claimed in claim 2 is characterized in that, the address of the described server that carries according to described access request message or user's sign are obtained described user's interest information, comprising:

4. method as claimed in claim 2 is characterized in that, describedly determines whether that according to described user's interest information and described user's sign needs push information to described terminal, comprising:

5. method as claimed in claim 2 is characterized in that, describedly determines whether that according to described user's interest information and described user's sign needs push information to described terminal, comprising:

6. method as claimed in claim 2 is characterized in that, describedly determines whether that according to described user's interest information and described user's sign needs push information to described terminal, comprising:

7. such as the described method of each claim of claim 1 to 6, it is characterized in that, describedly obtain the information that needs are pushed to described terminal according to described propelling movement request message, push described information to described terminal, comprising:

8. method as claimed in claim 7, it is characterized in that, the described described user's who carries according to described propelling movement request message sign is obtained from the corresponding relation of the sign of the user's that stored sign and information before the sign of the information that need to be pushed to described terminal, also comprises:

9. the method for claim 1 is characterized in that, describedly obtains the information that needs are pushed to described terminal according to described propelling movement request message, pushes described information to described terminal, comprising:

10. the device of a pushed information is characterized in that, described device comprises:

11. device as claimed in claim 10 is characterized in that, described acquisition module comprises:

12. device as claimed in claim 11 is characterized in that, described the first acquiring unit comprises:

13. device as claimed in claim 11 is characterized in that, described the first determination module comprises:

14. device as claimed in claim 11 is characterized in that, described the first determining unit comprises:

15. device as claimed in claim 11 is characterized in that, described the first determining unit comprises:

16. such as the described device of each claim of claim 10 to 15, it is characterized in that described pushing module comprises:

17. device as claimed in claim 16 is characterized in that, described device also comprises:

18. device as claimed in claim 10 is characterized in that, described pushing module comprises: