CN108040099B - Advertisement page pushing method, device, equipment, client and system - Google Patents
Advertisement page pushing method, device, equipment, client and system Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/0241—Advertisements
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- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Y02D30/00—Reducing energy consumption in communication networks
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Abstract
The embodiment of the application discloses a method, a device, equipment, a client and a system for pushing an advertisement page. The method comprises the following steps: the method comprises the steps that an advertisement page pushing device obtains a webpage browsing request sent by a client, wherein the webpage browsing request comprises an original page URL; generating a response message according to a preset template according to the webpage browsing request, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL; sending the response message to the client; the client receives the response message and acquires iframe frame information in the response message; acquiring an advertisement page according to the URL of the advertisement page, and acquiring an original page according to the URL of the original page; and generating a display page according to the iframe frame information, the advertisement page and the original page, thereby improving the success rate and flexibility of advertisement page pushing and reducing the performance consumption of equipment.
Description
Technical Field
The present invention relates to the field of network technologies, and in particular, to a method, an apparatus, a device, a client, and a system for pushing an advertisement page.
Background
With the rapid development of internet services, advertisement delivery is increasingly appearing in web pages, and some network service providers can push advertisement information set in advance to users and add the advertisement information to the web pages browsed by the users in a page form. The existing advertisement page pushing technology is mainly based on JS (Javascript) script, and the specific implementation process is as follows: (1) an advertisement page pushing device (such as a gateway) makes an advertisement page needing to be pushed into a JS script; (2) the advertisement page pushing equipment intercepts a webpage browsing request initiated by a client (specifically, a browser of the client) of a user, and generates a response message according to the webpage browsing request, wherein the response message carries the JS script; (3) and the client of the user receives the response message, analyzes the response message to obtain the JS script, and inserts the JS script into an original page to enable the advertisement page corresponding to the JS script to be displayed at the inserted position, wherein the original page is the page acquired according to the webpage browsing request.
Although the advertisement page pushing mode of inserting the JS script can display the advertisement page, the following defects exist:
(1) the success rate of advertisement page insertion is low, most websites usually transmit webpage pages in a compression coding mode to improve the transmission rate at present, and the compressed webpage cannot be inserted with scripts;
(2) the insertion of the advertisement page is inflexible, if a plurality of advertisement pages are pushed simultaneously, a plurality of JS scripts are required to be inserted into the original page, and the more JS scripts are inserted, the greater the destructive effect on the original page is, so that the problems of abnormal display of the original page and the like can be caused;
(3) the advertisement pushing function has high performance consumption on equipment, an HTTP (hyper text transport protocol) based on webpage browsing belongs to an application layer protocol of TCP (transmission control protocol), and the insertion of a JS (JavaScript) script influences the size of the original page flow, so that the equipment needs to continuously maintain subsequent TCP links after advertisement pushing to enable a client to normally display an original page, but the performance consumption on the equipment is high.
Disclosure of Invention
The application provides a method, a device, equipment, a client and a system for pushing an advertisement page, so as to improve the success rate and flexibility of pushing the advertisement page and reduce the performance consumption of the equipment.
According to a first aspect of embodiments of the present application, there is provided an advertisement page pushing method, including:
the method comprises the steps that an advertisement page pushing device obtains a webpage browsing request sent by a client, wherein the webpage browsing request comprises an original page Uniform Resource Locator (URL), and the original page is a page requested by the webpage browsing request;
generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
sending the response message to the client;
the client receives the response message and acquires iframe frame information in the response message;
the client acquires an advertisement page according to the URL of the advertisement page and acquires an original page according to the URL of the original page;
and the client generates a display page according to the iframe frame information, the advertisement page and the original page.
Optionally, the web browsing request further includes a HOST identifier and a first reference field, where the first reference field is generated by the client according to the HOST identifier and the original page URL, and the method further includes:
the advertisement page pushing equipment acquires the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
Optionally, the method further includes: and if the first field does not exist in the reference fields stored in history, the advertisement page pushing equipment generates a second reference field according to the HOST identification and the original page URL, and stores the second reference field, wherein the second reference field is equal to the first reference field.
Optionally, the method further includes:
the advertisement page pushing equipment records the generation time of the second reference field;
judging whether the storage time of the second reference field is greater than a preset threshold value or not, wherein the storage time is equal to the difference value between the current time and the generation time;
and if the storage time is greater than the threshold value, deleting the second reference field.
According to a second aspect of the embodiments of the present application, there is provided an advertisement push device, the device including a receiving unit, a processing unit and a sending unit,
the receiving unit is used for acquiring a webpage browsing request sent by a client, wherein the webpage browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the webpage browsing request;
the processing unit is used for generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the sending unit is used for sending the response message to the client, receiving the response message by the client and generating a display page according to the response message.
Optionally, the web browsing request further includes a HOST identifier and a first reference field, where the first reference field is generated by the client according to the HOST identifier and the original page URL, and the processing unit is further configured to:
acquiring the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
Optionally, the processing unit is further configured to:
and if the first field does not exist in the reference field stored in history, generating a second reference field according to the HOST identification and the original page URL, and storing the second reference field, wherein the second reference field is equal to the first reference field.
Optionally, the processor unit is further configured to:
recording the generation time of the second reference field;
judging whether the storage time of the second reference field is greater than a preset threshold value or not, wherein the storage time is equal to the difference value between the current time and the generation time;
and if the storage time is greater than the threshold value, deleting the second reference field.
According to a third aspect of embodiments of the present application, there is provided a browsing apparatus, the apparatus including a receiving unit, a processing unit, and a transmitting unit,
the sending unit is used for sending a webpage browsing request to advertisement page pushing equipment, wherein the webpage browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the webpage browsing request;
the receiving unit is used for receiving a response message returned by the advertisement page pushing equipment, the response message is generated by the advertisement page pushing equipment according to the webpage browsing request and a preset template, the response message contains iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the processing unit is configured to: acquiring iframe frame information in the response message;
acquiring an advertisement page according to the URL of the advertisement page, and acquiring an original page according to the URL of the original page;
and generating a display page according to the iframe frame information, the advertisement page and the original page.
Optionally, the web browsing request further includes a HOST identifier and a first reference field, where the first reference field is generated by the client according to the HOST identifier and the original page URL.
According to a fourth aspect of embodiments of the present application, there is provided an advertising page pushing apparatus, the apparatus comprising a receiver, a processor and a transmitter,
the receiver is used for acquiring a web browsing request sent by a client, wherein the web browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the web browsing request;
the processor is used for generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
and the sender is used for sending the response message to the client, receiving the response message by the client and generating a display page according to the response message.
Optionally, the web browsing request further includes a HOST identifier and a first reference field, where the first reference field is generated by the client according to the HOST identifier and the original page URL, and the processor is further configured to:
acquiring the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
Optionally, the processor is further configured to:
and if the first field does not exist in the reference field stored in history, generating a second reference field according to the HOST identification and the original page URL, and storing the second reference field, wherein the second reference field is equal to the first reference field.
Optionally, the processor is further configured to:
recording the generation time of the second reference field;
judging whether the storage time of the second reference field is greater than a preset threshold value or not, wherein the storage time is equal to the difference value between the current time and the generation time;
and if the storage time is greater than the threshold value, deleting the second reference field.
According to a fifth aspect of embodiments of the present application, there is provided a client comprising a receiver, a processor and a transmitter,
the sender is used for sending a webpage browsing request to advertisement page pushing equipment, wherein the webpage browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the webpage browsing request;
the receiver is used for receiving a response message returned by the advertisement page pushing equipment, the response message is generated by the advertisement page pushing equipment according to the webpage browsing request and a preset template, the response message contains iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the processor is configured to: acquiring iframe frame information in the response message;
acquiring an advertisement page according to the URL of the advertisement page, and acquiring an original page according to the URL of the original page;
and generating a display page according to the iframe frame information, the advertisement page and the original page.
Optionally, the web browsing request further includes a HOST identifier and a first reference field, where the first reference field is generated by the client according to the HOST identifier and the original page URL.
According to a sixth aspect of the embodiments of the present application, there is provided an advertisement push system, the system including the advertisement page push device according to the fourth aspect, and the client according to the fifth aspect.
According to the technical scheme for pushing the advertisement pages, the iframe is used for completing the insertion of the advertisement pages in the display pages, so that the insertion of the advertisement pages is more flexible, and even if a plurality of advertisement pages exist, the original pages cannot be damaged, and the normal display of the original pages is not influenced; in addition, because the advertisement page and the original page are displayed on the display page through the iframe frame, even if the original page is compressed and transmitted, the insertion of the advertisement page is not influenced; and the use of the iframe frame reduces the influence of the insertion of the advertisement page on the page flow, thereby reducing the performance consumption of the device.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art to obtain other drawings without inventive exercise.
Fig. 1 is a flowchart illustrating an advertisement page pushing method according to an exemplary embodiment of the present application;
fig. 2 is a flowchart illustrating another advertisement page pushing method according to an exemplary embodiment of the present application;
FIG. 3 is a block diagram of an advertisement page pushing device according to an exemplary embodiment of the present application;
FIG. 4 is a block diagram of a browsing device according to an exemplary embodiment of the present application;
fig. 5 is a schematic structural diagram of an advertisement page pushing device according to an exemplary embodiment of the present application;
fig. 6 is a schematic structural diagram of a client according to an exemplary embodiment of the present application.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.
In the following detailed description, numerous specific details are set forth in order to provide a thorough understanding of the present application, but it will be appreciated by those skilled in the art that the present application may be practiced without these specific details. In other instances, well-known methods, procedures, components, and circuits have not been described in detail as not to unnecessarily obscure aspects of the embodiments.
Referring to fig. 1, fig. 1 is a flowchart illustrating an advertisement page pushing method according to an exemplary embodiment of the present application, and as shown in fig. 1, the method includes:
step S101, an advertisement page pushing device obtains a web page browsing request sent by a client, wherein the web page browsing request comprises an original page Uniform Resource Locator (URL) (uniform Resource locator), and the original page is a page requested by the web page browsing request;
step S102, generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
step S103, sending the response message to the client.
Wherein, the advertisement page pushing device may be a gateway. When a user wants to browse a certain website page, a webpage browsing request is initiated to the website through a client, wherein the webpage browsing request comprises an original page URL, and the original page is a page of the request of the webpage browsing request, namely a page of a flow desired by the user. The method includes that a webpage browsing request initiated by a client does not directly reach a website but needs to pass through devices such as a gateway. The method comprises the steps that an advertisement provider sets and stores information such as an iframe frame template of an advertisement needing to be pushed in an advertisement page pushing device, the iframe frame template comprises a preset and stored advertisement page URL, and the iframe frame template specifies the position of an advertisement page in a page displayed by a client and the position of an original page in the page displayed by the client.
Before a webpage browsing request initiated by a client of a user reaches a requested website, an advertisement page pushing device is reached first, and the advertisement page pushing device acquires the webpage browsing request, namely intercepts the webpage browsing request, analyzes the webpage browsing request and obtains a Uniform Resource Locator (URL) of an original page. After receiving the webpage browsing request, the advertisement page pushing device adds the URL of the original page to the corresponding position of the iframe frame template according to a preset iframe frame template, generates a response message, and sends the response message to the client of the user, wherein the response message contains iframe frame information, and the iframe frame information is used for enabling the client to generate a webpage containing the advertisement page and the original page according to the iframe frame information.
Step S104, the client receives the response message and acquires iframe frame information in the response message;
step S105, the client acquires an advertisement page according to the URL of the advertisement page and acquires an original page according to the URL of the original page;
and step S106, the client generates a display page according to the iframe frame information, the advertisement page and the original page.
After receiving a response message returned by the advertisement page pushing equipment, the client analyzes the response message, acquires iframe frame information in the response message, and acquires an advertisement page URL and an original page URL contained in the iframe frame information; and then obtaining an advertisement page from advertisement page pushing equipment according to the URL of the advertisement page, and obtaining an original page through the advertisement page pushing equipment according to the URL of the original page. In a possible implementation manner, for example, when the advertisement page pushing device is a gateway, the client sends an original page URL to the advertisement page pushing device (carried in a web browsing request and sent to the advertisement page pushing device, or sends the original page URL to the advertisement page pushing device after receiving iframe frame information, or sends the original page URL to the advertisement page pushing device again after receiving iframe frame information and including the original page URL in the web browsing request), and the advertisement page pushing device obtains an original page from a requested website according to the original page URL and then returns the original page to the client; in another possible implementation manner, the client sends the original page URL to other gateways, and acquires the original page through other gateways.
The iframe frame information specifies the positions and display modes of the advertisement page and the original page in the display page of the client, so that after the advertisement page and the original page are obtained, the client generates the display page according to the iframe frame information, and the advertisement page is pushed.
According to the advertisement page pushing method, the insertion of the advertisement page in the display page is completed by using the iframe frame, so that the insertion of the advertisement page is more flexible, and even if a plurality of advertisement pages exist, the original page cannot be damaged, and the normal display of the original page is not influenced; in addition, because the advertisement page and the original page are displayed on the display page through the iframe frame, even if the original page is compressed and transmitted, the insertion of the advertisement page is not influenced; and the use of the iframe frame reduces the influence of the insertion of the advertisement page on the page flow, thereby reducing the performance consumption of the device.
The client includes an original page URL in the web browsing request, and may send the web browsing request to the advertisement page pushing device again when obtaining the original page, and in order to prevent the advertisement page pushing device from repeatedly pushing an advertisement to the client, the present application also provides another advertisement page pushing method, as shown in fig. 2, the method includes:
step S201, an advertisement page pushing device obtains a web browsing request sent by a client, wherein the web browsing request comprises an original page URL, a HOST HOST identifier and a first reference field, the first reference field is generated by the client according to the HOST identifier and the original page URL, and the original page is a page requested by the web browsing request;
step S202, the advertisement page pushing device obtains the HOST identification, the original page URL and the first reference field in the webpage browsing request;
step S203, judging whether the first reference field exists in the reference field stored in the history;
step S204, if the first reference field does not exist in the reference field stored in history, the advertisement page pushing device generates the response message according to the webpage browsing request and a preset template, wherein the response message contains iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
step S205, if the first field does not exist in the reference field stored in history, the advertisement page pushing device generates a second reference field according to the HOST identifier and the original page URL, and stores the second reference field, wherein the second reference field is equal to the first reference field;
step S206, the response message is sent to the client.
The webpage browsing request sent by the client also comprises a HOST identifier of the requested website and a first reference field, and the first reference field is generated by the client according to the HOST identifier and an original page URL. After receiving a webpage browsing request, the advertisement page pushing equipment analyzes the webpage browsing request to acquire an original page URL, a HOST identifier and a first reference field in the webpage browsing request; then searching the first reference field in the reference field stored in the history, if the first reference field is found, determining that the first reference field exists in the reference field stored in the history, and indicating that the advertisement page pushing equipment has already pushed the advertisement page aiming at the webpage browsing request, so the process is ended and no subsequent processing is performed; if the first reference field is not found, determining that the first reference field does not exist in the reference field stored in the history, that is, explaining that the advertisement page pushing equipment does not push the advertisement page to the secondary webpage browsing request, generating a response message according to the webpage browsing request and a preset iframe frame template, and returning the response message to the client. In addition, if the advertisement page pushing device does not find the first reference field in the reference field stored in the history, in addition to pushing the advertisement page, a second reference field is generated according to the HOST identifier and the original page URL, the generated second reference field is equal to the first reference field, and the second reference field is stored to enable the second reference field to be the reference field stored in the history.
Wherein step S205 may be performed before step S204 or simultaneously with step S204.
In another possible implementation, the client includes the original page URL and the HOST identifier in the web browsing request sent to the advertisement page pushing device, but the reference field included in the web browsing request may not be generated according to the original page URL and the HOST identifier, but the reference field generated by the client according to the source of the web page, and the client carries the reference field in the web browsing request. After receiving a network browsing request, the advertisement page pushing device analyzes the network browsing request to obtain an original page URL, a HOST HOST identifier and the reference field, judges whether the reference field exists in a history storage reference field, usually the reference field does not exist in the history storage reference field of the advertisement page pushing device, and after judging that the reference field does not exist, the advertisement page pushing device returns iframe frame information to a client, generates a second reference field according to the original page URL and the HOST HOST identifier, and stores the second reference field. After receiving the iframe frame information, the client generates a first reference field according to the URL of the original page and the HOST identifier before requesting the advertisement page from the advertisement page pushing device again or before requesting the advertisement page and the original page, and the generated first reference field is equal to the generated second reference field. The client carries the first reference field in a request sent to the advertisement page pushing device again, and the advertisement page pushing device analyzes the first reference field in the request after receiving the request sent by the client again, judges whether the first reference field exists or not, and does not need to send the iframe frame information to the client if the first reference field exists. Therefore, repeated advertisement page pushing is avoided, and equipment performance consumption and network resources are saved.
In order to save the storage space of the advertisement page pushing equipment, a life cycle can be set for the reference field stored in history, namely the threshold value of the storage time of the reference field, and after the life cycle of the reference field is reached, the reference field is deleted, so that the storage pressure of the advertisement page pushing equipment is reduced. Accordingly, the method may further comprise:
step S207, the advertisement page pushing device records the generation time of the second reference field;
step S208, judging whether the storage time of the second reference field is greater than a preset threshold value, wherein the storage time is equal to the difference value between the current time and the generation time;
step S209, if the saving time is greater than the threshold, delete the second reference field.
And the advertisement page pushing equipment generates the second reference field and simultaneously records the generation time of the second reference field. The advertisement page pushing device may periodically or regularly check each stored reference field (including the second reference field), calculate a storage time of each reference field during the check, that is, calculate a difference between the current time and a generation time of each reference field, then determine whether the storage time of each reference field is greater than a preset life cycle, that is, whether the storage time of each reference field is greater than a preset threshold, if so, delete the reference field whose storage time is greater than the preset threshold, and if the storage time is less than or equal to the preset threshold, continue to store the reference field. The steps S207 to S209 may be performed before the step S206.
The advertisement page pushing device can also store the first reference field, record the storage time of the first reference field, wherein the storage time is equivalent to the generation time of the first reference field, periodically or periodically check the storage time of the reference field by the advertisement page pushing device, calculate the difference between the current time and the generation time during checking, and judge whether the storage time of each reference field is greater than a preset threshold value, so as to judge whether the life cycle of the reference field is exceeded, and if so, delete the reference field.
The advertisement page pushing device can also judge whether the advertisement page pushing is needed or not according to the information such as pictures, texts and the like contained in the webpage browsing request after receiving the webpage browsing request sent by the client, if not, the advertisement page pushing is not carried out, and if so, the advertisement page pushing step is executed.
On the client side, the method further comprises:
step S2010, the client receives the response message and acquires iframe frame information in the response message;
step S2011, the client acquires an advertisement page according to the URL of the advertisement page and acquires an original page according to the URL of the original page;
step S2012, the client generates a display page according to the iframe frame information, the advertisement page, and the original page.
Steps S2010 to S2012 are the same as steps S104 to S106.
According to the other advertisement page pushing method, the reference field generated according to the HOST identification and the original page URL in the webpage browsing request is stored, the advertisement page pushing device takes the reference field as the reference field stored in history, so that when the webpage browsing request arrives later, the advertisement page pushing device judges whether advertisement page pushing is carried out on the webpage browsing request according to the reference field stored in history, therefore, repeated advertisement pushing to a client side is avoided, and the device performance and the consumption of network resources are reduced. And the advertisement page pushing equipment can also set a life cycle for the reference field saved in history, so that the reference field exceeding the life cycle is cleared regularly or periodically, and the storage space of the advertisement page pushing equipment is saved.
The present application also provides an advertisement push apparatus, as shown in fig. 3, the apparatus includes a receiving unit U301, a processing unit U302 and a transmitting unit U303,
the receiving unit is used for acquiring a web browsing request sent by a client, wherein the web browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the web browsing request;
the processing unit is used for generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
and the sending unit is used for returning the response message to the client, receiving the response message by the client and generating a display page according to the response message.
In a possible implementation manner, the web browsing request further includes a HOST identifier and a first reference field, where the first reference field is generated by the client according to the HOST identifier and the original page URL, and the processing unit is further configured to:
acquiring the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
In one possible implementation, the processing unit is further configured to:
and if the first field does not exist in the reference field stored in history, generating a second reference field according to the HOST identification and the original page URL, and storing the second reference field, wherein the second reference field is equal to the first reference field.
In one possible implementation, the processor unit is further configured to:
recording the generation time of the second reference field;
judging whether the storage time of the second reference field is greater than a preset threshold value or not, wherein the storage time is equal to the difference value between the current time and the generation time;
and if the storage time is greater than the threshold value, deleting the second reference field.
The advertisement page pushing device provided by the application can be applied to a gateway. The advertisement page pushing device returns a response message containing iframe frame information to the client, wherein the iframe frame information contains an advertisement page URL and an original page URL, so that the client can generate a display page containing the advertisement page and the original page according to the iframe frame information in the response message and complete the insertion of the advertisement page into the display page, thereby enabling the insertion of the advertisement page to be more flexible, and even if a plurality of advertisement pages exist, the original page cannot be damaged and the normal display of the original page is influenced; moreover, because the advertisement page and the original page are displayed on the display page through the iframe frame, even if the original page is compressed and transmitted, the insertion of the advertisement page is not influenced; moreover, the use of the iframe frame reduces the influence of the insertion of the advertisement page on the page flow, thereby reducing the performance consumption of the device.
In addition, the advertisement page pushing device provided by the application can also store a reference field generated according to the HOST identifier and the original page URL in the webpage browsing request, and use the reference field as a reference field stored in history, so that when a webpage browsing request arrives later, whether the advertisement page pushing is performed on the webpage browsing request is judged according to the reference field stored in history, thereby avoiding repeated advertisement pushing to the client side and reducing the equipment performance and the consumption of network resources. And the advertisement push device can also set a life cycle for the reference fields stored in the history, so that the reference fields exceeding the life cycle are cleared regularly or periodically, and the storage space is saved.
The present application also provides a browsing apparatus, as shown in fig. 4, the apparatus includes a sending unit U401, a receiving unit U402 and a processing unit U403,
the sending unit is used for sending a webpage browsing request to advertisement page pushing equipment, wherein the webpage browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the webpage browsing request;
the receiving unit is used for receiving a response message returned by the advertisement page pushing equipment, the response message is generated by the advertisement page pushing equipment according to the webpage browsing request and a preset template, the response message contains iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the processing unit U403 may include:
a frame information obtaining subunit U4031, configured to obtain iframe frame information in the response message;
a page obtaining subunit U4032, configured to obtain an advertisement page according to the advertisement page URL, and obtain an original page according to the original page URL;
and the display subunit U4033 is configured to generate a display page according to the iframe frame information, the advertisement page, and the original page.
In a possible implementation manner, the web browsing request further includes a HOST identifier and a first reference field, and the first reference field is generated by the client according to the HOST identifier and the original page URL.
The browsing device provided by the application is applied to a client and can be a browser. The browsing device receives a response message which is returned by the advertisement page pushing equipment and contains iframe frame information, wherein the iframe frame information contains an advertisement page URL and an original page URL, generates a display page containing the advertisement page and the original page according to the iframe frame information in the response message, and completes the insertion of the advertisement page in the display page, so that the insertion of the advertisement page is more flexible, and even if a plurality of advertisement pages exist, the original page cannot be damaged, and the normal display of the original page is influenced; moreover, because the advertisement page and the original page are displayed on the display page through the iframe frame, even if the original page is compressed and transmitted, the insertion of the advertisement page is not influenced; moreover, the use of the iframe frame reduces the influence of the insertion of the advertisement page on the page flow, thereby reducing the performance consumption of the client.
The application also provides an advertisement page pushing device, as shown in fig. 5, the device includes a receiver, a processor and a transmitter, and the receiver, the processor and the transmitter are connected through a data line.
The receiver is used for acquiring a web browsing request sent by a client, wherein the web browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the web browsing request;
the processor is used for generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
and the sender is used for returning the response message to the client, receiving the response message by the client and generating a display page according to the response message.
In a possible implementation manner, the web browsing request further includes a HOST identifier and a first reference field, where the first reference field is generated by the client according to the HOST identifier and the original page URL, and the processor is further configured to:
acquiring the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
In one possible implementation, the processor is further configured to:
and if the first field does not exist in the reference field stored in history, generating a second reference field according to the HOST identification and the original page URL, and storing the second reference field, wherein the second reference field is equal to the first reference field.
In one possible implementation, the processor is further configured to:
recording the generation time of the second reference field;
judging whether the storage time of the second reference field is greater than a preset threshold value or not, wherein the storage time is equal to the difference value between the current time and the generation time;
and if the storage time is greater than the threshold value, deleting the second reference field.
The advertisement page pushing device provided by the application can be a gateway. The advertisement page pushing equipment returns a response message containing iframe frame information to the client, wherein the iframe frame information contains an advertisement page URL and an original page URL, so that the client can generate a display page containing the advertisement page and the original page according to the iframe frame information in the response message and complete the insertion of the advertisement page into the display page, and therefore the insertion of the advertisement page is more flexible, and even if a plurality of advertisement pages exist, the original page cannot be damaged, and the normal display of the original page is influenced; moreover, because the advertisement page and the original page are displayed on the display page through the iframe frame, even if the original page is compressed and transmitted, the insertion of the advertisement page is not influenced; moreover, the use of the iframe frame reduces the influence of the insertion of the advertisement page on the page flow, thereby reducing the performance consumption of the advertisement page pushing equipment and the client.
In addition, the advertisement page pushing device provided by the application can also store a reference field generated according to the HOST identifier and the original page URL in the webpage browsing request, and use the reference field as a reference field stored in history, so that when a webpage browsing request arrives later, whether the advertisement page pushing is performed on the webpage browsing request is judged according to the reference field stored in history, thereby avoiding repeated advertisement pushing to the client side and reducing the device performance and the consumption of network resources. And the advertisement page pushing equipment can also set a life cycle for the reference field saved in history, so that the reference field exceeding the life cycle is cleared regularly or periodically, and the storage space of the equipment is saved.
The application also provides a client, as shown in fig. 6, the client includes a receiver, a processor and a transmitter, and the receiver, the processor and the transmitter are connected through a data line.
The sender is used for sending a webpage browsing request to advertisement page pushing equipment, wherein the webpage browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the webpage browsing request;
the receiver is used for receiving a response message returned by the advertisement page pushing equipment, the response message is generated by the advertisement page pushing equipment according to the webpage browsing request and a preset template, the response message contains iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the processor is configured to: acquiring iframe frame information in the response message;
acquiring an advertisement page according to the URL of the advertisement page, and acquiring an original page according to the URL of the original page;
and generating a display page according to the iframe frame information, the advertisement page and the original page.
In a possible implementation manner, the web browsing request further includes a HOST identifier and a first reference field, and the first reference field is generated by the client according to the HOST identifier and the original page URL.
The client receives a response message which is returned by an advertisement page pushing device and contains iframe frame information, wherein the iframe frame information contains an advertisement page URL and an original page URL, and generates a display page containing the advertisement page and the original page according to the iframe frame information in the response message, so that the insertion of the advertisement page into the display page is completed, the insertion of the advertisement page is more flexible, and even if a plurality of advertisement pages exist, the original page cannot be damaged, and the normal display of the original page is influenced; moreover, because the advertisement page and the original page are displayed on the display page through the iframe frame, even if the original page is compressed and transmitted, the insertion of the advertisement page is not influenced; moreover, the use of the iframe frame reduces the influence of the insertion of the advertisement page on the page flow, thereby reducing the performance consumption of the client.
The application also provides an advertisement pushing system, which comprises the advertisement page pushing device shown in fig. 5 and the client side shown in fig. 6. In the advertisement push system, a client sends a webpage browsing request to an advertisement page push device, receives a response message which is returned by the advertisement page push device and contains iframe frame information, wherein the iframe frame information contains an advertisement page URL and an original page URL, generates a display page containing the advertisement page and the original page according to the iframe frame information in the response message, and completes the insertion of the advertisement page into the display page, so that the insertion of the advertisement page is more flexible, and even if a plurality of advertisement pages exist, the original page cannot be damaged, and the normal display of the original page is influenced; moreover, because the advertisement page and the original page are displayed on the display page through the iframe frame, even if the original page is compressed and transmitted, the insertion of the advertisement page is not influenced; moreover, the use of the iframe frame reduces the influence of the insertion of the advertisement page on the page flow, thereby reducing the performance consumption of the advertisement page pushing equipment and the client.
Through the above description of the method embodiments, those skilled in the art can clearly understand that the present application can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation manner in many cases. Based on such understanding, the technical solutions of the present application, which essentially or partially contribute to the prior art, may be embodied in the form of software products and stored in a storage medium, and include instructions for causing an intelligent device to execute all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: various media that can store data and program codes, such as Read Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, etc.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for apparatus or system embodiments, since they are substantially similar to method embodiments, they are described in relative terms, as long as they are described in partial descriptions of method embodiments. The above-described embodiments of the apparatus, device and system are merely illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
It is noted that, in this document, relational terms such as "first" and "second," and the like, are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, apparatus, or device that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or device. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, apparatus or device that comprises the element.
The above description is merely exemplary of the present application and is presented to enable those skilled in the art to understand and practice the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (12)
1. An advertisement page pushing method is characterized by comprising the following steps:
the method comprises the steps that an advertisement page pushing device obtains a webpage browsing request sent by a client, wherein the webpage browsing request comprises an original page Uniform Resource Locator (URL), and the original page is a page requested by the webpage browsing request;
generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
sending the response message to the client;
the client receives the response message and acquires iframe frame information in the response message;
the client acquires an advertisement page according to the URL of the advertisement page and acquires an original page according to the URL of the original page;
the client generates a display page according to the iframe frame information, the advertisement page and the original page;
the web browsing request further includes a HOST identifier and a first reference field, the first reference field is generated by the client according to the HOST identifier and the original page URL, and the method further includes:
the advertisement page pushing equipment acquires the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
2. The method of claim 1, further comprising:
and if the first reference field does not exist in the reference fields stored in history, the advertisement page pushing equipment generates a second reference field according to the HOST identification and the original page URL, and stores the second reference field, wherein the second reference field is equal to the first reference field.
3. The method of claim 2, further comprising:
the advertisement page pushing equipment records the generation time of the second reference field;
judging whether the storage time of the second reference field is greater than a preset threshold value or not, wherein the storage time is equal to the difference value between the current time and the generation time;
and if the storage time is greater than the threshold value, deleting the second reference field.
4. An advertisement pushing device is characterized by comprising a receiving unit, a processing unit and a sending unit,
the receiving unit is used for acquiring a webpage browsing request sent by a client, wherein the webpage browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the webpage browsing request;
the processing unit is used for generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the sending unit is used for sending the response message to the client, receiving the response message by the client and generating a display page according to the response message;
the web browsing request further includes a HOST identifier and a first reference field, the first reference field is generated by the client according to the HOST identifier and the original page URL, and the processing unit is further configured to:
acquiring the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
5. The advertisement pushing device of claim 4, wherein the processing unit is further to:
and if the first reference field does not exist in the reference fields stored in history, generating a second reference field according to the HOST identification and the original page URL, and storing the second reference field, wherein the second reference field is equal to the first reference field.
6. The advertisement pushing device of claim 5, wherein the processor unit is further configured to:
recording the generation time of the second reference field;
judging whether the storage time of the second reference field is greater than a preset threshold value or not, wherein the storage time is equal to the difference value between the current time and the generation time;
and if the storage time is greater than the threshold value, deleting the second reference field.
7. A browsing device applied to a client side comprises a receiving unit, a processing unit and a sending unit,
the sending unit is used for sending a webpage browsing request to advertisement page pushing equipment, wherein the webpage browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the webpage browsing request;
the receiving unit is used for receiving a response message returned by the advertisement page pushing equipment, the response message is generated by the advertisement page pushing equipment according to the webpage browsing request and a preset template, the response message contains iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the processing unit is configured to: acquiring iframe frame information in the response message;
acquiring an advertisement page according to the URL of the advertisement page, and acquiring an original page according to the URL of the original page;
generating a display page according to the iframe frame information, the advertisement page and the original page;
the web browsing request further includes a HOST identifier and a first reference field, the first reference field is generated by the client according to the HOST identifier and the original page URL, and the processing unit is further configured to:
acquiring the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
8. An advertisement page pushing device is characterized by comprising a receiver, a processor and a transmitter,
the receiver is used for acquiring a web browsing request sent by a client, wherein the web browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the web browsing request;
the processor is used for generating a response message according to the webpage browsing request and a preset template, wherein the response message comprises iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the sender is used for sending the response message to the client, receiving the response message by the client and generating a display page according to the response message;
the web browsing request further includes a HOST identifier and a first reference field, the first reference field is generated by the client according to the HOST identifier and the original page URL, and the processor is further configured to:
acquiring the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
9. The advertising page pushing device of claim 8, wherein the processor is further configured to:
and if the first reference field does not exist in the reference fields stored in history, generating a second reference field according to the HOST identification and the original page URL, and storing the second reference field, wherein the second reference field is equal to the first reference field.
10. An advertising page pushing device according to claim 9, wherein said processor is further configured to:
recording the generation time of the second reference field;
judging whether the storage time of the second reference field is greater than a preset threshold value or not, wherein the storage time is equal to the difference value between the current time and the generation time;
and if the storage time is greater than the threshold value, deleting the second reference field.
11. A client, comprising a receiver, a processor and a transmitter,
the sender is used for sending a webpage browsing request to advertisement page pushing equipment, wherein the webpage browsing request comprises an original page URL (uniform resource locator), and the original page is a page requested by the webpage browsing request;
the receiver is used for receiving a response message returned by the advertisement page pushing equipment, the response message is generated by the advertisement page pushing equipment according to the webpage browsing request and a preset template, the response message contains iframe frame information, and the iframe frame information comprises an advertisement page URL and an original page URL;
the processor is configured to: acquiring iframe frame information in the response message;
acquiring an advertisement page according to the URL of the advertisement page, and acquiring an original page according to the URL of the original page;
generating a display page according to the iframe frame information, the advertisement page and the original page;
the web browsing request further includes a HOST identifier and a first reference field, the first reference field is generated by the client according to the HOST identifier and the original page URL, and the processor is further configured to:
acquiring the HOST identification, the original page URL and the first reference field in the webpage browsing request;
judging whether the first reference field exists in the reference field stored in history;
and if the first reference field does not exist in the reference fields stored in the history, the advertisement page pushing equipment generates the response message according to the webpage browsing request and a preset template.
12. An advertisement push system, characterized by comprising an advertisement page push device according to any one of claims 8 to 10, and a client according to claim 11.
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| CN201711269773.XA CN108040099B (en) | 2017-12-05 | 2017-12-05 | Advertisement page pushing method, device, equipment, client and system |
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| CN201711269773.XA CN108040099B (en) | 2017-12-05 | 2017-12-05 | Advertisement page pushing method, device, equipment, client and system |
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| CN109543098A (en) * | 2018-10-25 | 2019-03-29 | 北京奇虎科技有限公司 | A kind of update method and device of web advertisement |
| CN117891446B (en) * | 2024-03-14 | 2024-06-14 | 北京展鸿软通科技股份有限公司 | User entry generation method and system based on popularization information |
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| US20170269893A1 (en) * | 2016-03-16 | 2017-09-21 | Google Inc. | Remote rendering of locally displayed content |
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| CN102761554A (en) * | 2012-07-24 | 2012-10-31 | 北京亿赞普网络技术有限公司 | Method, device and system for pushing information to client |
| CN103118082A (en) * | 2013-01-21 | 2013-05-22 | 华为技术有限公司 | Method, device and system for embedding additional information |
| CN105512904A (en) * | 2015-10-10 | 2016-04-20 | 北京中创信测信息技术有限公司 | Advertisement push method |
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