CN104166658B - A kind of method, apparatus and system of media information displaying - Google Patents
A kind of method, apparatus and system of media information displaying Download PDFInfo
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- CN104166658B CN104166658B CN201310184987.2A CN201310184987A CN104166658B CN 104166658 B CN104166658 B CN 104166658B CN 201310184987 A CN201310184987 A CN 201310184987A CN 104166658 B CN104166658 B CN 104166658B
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- Prior art keywords
- media information
- user
- information
- time
- displaying
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/438—Presentation of query results
Abstract
The invention discloses a kind of method, apparatus and system of media information displaying, method includes：According to the mapping relations of the identification information and attribute information of the identification information of user and user, the attribute information of user is determined, and the media information matched with the attribute information of the user of the determination is inquired about in media information database；The media information inquired is sent to the terminal display of the user, and receive the media information operational order from the terminal, according to the type of the media information operational order of reception and the media information of displaying, determine the attribute information of user, and according to the attribute information of the determination, update the identification information of user and the mapping relations of attribute information.By means of the invention it is possible to accurately meet the media information of user's needs to user's displaying, Consumer's Experience is improved.
Description
Technical field
The present invention relates to media information display technique, more particularly to a kind of method, apparatus and system of media information displaying.
Background technology
With the rapid development of Internet technology, the media information quantity in network is in the growth of geometry level, and terminal is universal
In the network application loading that user needs or before loading, the media information needed for user, the media information are shown to user
For default media information, and show that the time is fixed；Due to user group because the age, region, culture background difference, to media
The preference of information is often different, and therefore, the media information shown to user can not often meet the needs of all users, Mou Xiezhan
The media information shown can even make user dislike, and influence Consumer's Experience.
Therefore, how to meet the media information of user's request to user's displaying exactly, turn into urgent problem to be solved.
The content of the invention
In view of this, it is a primary object of the present invention to provide a kind of method, apparatus and system of media information displaying, essence
Media information needed for really being shown to user, improves Consumer's Experience.
To reach above-mentioned purpose, the technical proposal of the invention is realized in this way：
The invention provides a kind of method of media information displaying, this method includes：
Using the identification information of user as index, in the identification information of user and the mapping relations of attribute information described in inquiry
The corresponding attribute information of user, and the media letter matched with the attribute information of the user is inquired about in media information database
Breath；
The media information inquired is sent to the terminal display of the user, and receives the media letter from the terminal
Operational order is ceased, according to the type of the media information operational order of reception and the media information of displaying, determines the use
The attribute information at family, and according to the attribute information of the determination, update the mapping of the identification information and attribute information of the user
Relation.
Preferably, this method also includes：
Using the identification information of the user as index, do not looked into the identification information of user and the mapping relations of attribute information
When asking the attribute information of the user, the terminal display that default media information is sent to the user is randomly selected, according to
The media information operational order and the type of the media information of displaying that receive determine the attribute information of the user, and
Establish the identification information of the user and the mapping relations of attribute information.
Preferably, the reception carrys out the media information operational order of self terminal, including：
Pass through the interactive interface in the terminal, there is provided pay close attention to the operational order prompting of the media information of displaying and be not related to
The operational order prompting of the media information of displaying is noted, wherein, the operational order prompting association of the media information of the concern displaying
Corresponding uniform resource position mark URL, the URL point to the main page of corresponding media information；
Accordingly, it is described that institute is determined according to the media information operational order of reception and the type of the media information shown
The attribute information of user is stated, including：
Pass through the interactive interface in the terminal, when receiving the operational order for the media information that the concern is shown, root
The match attribute information of the user is determined according to the type of the media information of displaying；And/or
By the interactive interface in the terminal, when receiving the operational order of the media information for being not concerned with displaying,
The non-matching attribute information of the user is determined according to the type of the media information of displaying.
It is preferably, described that the media information matched with the attribute information of the user is inquired about in media information database,
Including：
Inquiry and the media information of the match attribute information matches of the user in media information database；And/or
Inquired about in media information database beyond the media information matched with the non-matching attribute information of the user
Media information.
Preferably, it is described the media information inquired is sent to the user terminal display when, this method also includes：
Control parameter is sent to the terminal of the user, the control parameter includes operational order prompt time, Yong Huguan
Note the media information time and shorten the displaying media information time；
Accordingly, the terminal reaches institute according to the control parameter received in the time for showing the media information
When stating the operational order prompt time in control parameter, the operational order of the media information of concern displaying is provided by interactive interface
The operational order prompting of the media information of displaying is prompted and be not concerned with, and is referred in the operation for the media information for getting concern displaying
Make and time of main page of media information that the user pays close attention to displaying by terminal reaches user in the control parameter
When paying close attention to the media information time, shorten the time that media information is shown to the user, the media information displaying time shortens
Value be the control parameter in shorten displaying the media information time value.
Preferably, it is described the media information inquired is sent to the user terminal display when, this method also includes：
Control parameter is sent to the terminal of the user, the control parameter includes operational order prompt time and user is closed
The media information time is noted, the terminal for triggering the user reaches in the time for showing the media information in the control parameter
During operational order prompt time, the operational order that the media information of concern displaying is provided by interactive interface is prompted and is not concerned with opening up
The operational order prompting of the media information shown, and in the confirmation message that the terminal for receiving the user returns, to the use
The terminal at family sends the instruction for shortening the time for showing the media information；Wherein, the confirmation message confirms that the user is closed
Note the media information of displaying and the user reaches the control by the time of the main page of the media information of terminal concern displaying
User in parameter processed pays close attention to the media information time, and the instruction for shortening the time for showing the media information carries shortening exhibition
Show the value of the time of the media information.
Present invention also offers a kind of customer attribute information server, including：Determining module and mapping block are inquired about, its
In,
The inquiry determining module, for using the identification information of user as index, the mapping block storage user
Identification information and corresponding with user attribute information is inquired about in the mapping relations of attribute information, the attribute information offer
To media information database inquiring about the media information matched with the attribute information；It is additionally operable to according to the media for carrying out self terminal
The type of the media information of information operational order and terminal display, determine the attribute information of the user；
The mapping block, for storing the identification information of user and the mapping relations of attribute information；It is true in the inquiry
Cover half root tuber evidence carrys out the media information operational order of self terminal and the type of the media information of terminal display determines the user
Attribute information when, update the identification information of the user and the mapping relations of attribute information of storage.
Preferably, it is described come self terminal media information operational order be：The operational order of the media information of concern displaying,
Or it is not concerned with the operational order of the media information of displaying；
Accordingly, the inquiry determining module, it is additionally operable to the operation of the media information according to the concern displaying for carrying out self terminal
The type of the media information of instruction and terminal display, determine the match attribute information of the user；And/or
According to the media information of the operational order for the media information for being not concerned with displaying for carrying out self terminal and terminal display
Type, determine the non-matching attribute information of the user.
Present invention also offers a kind of terminal, including：
First communication module, for receiving the media information of media information server transmission；
Display module, the media information received for showing first communication module；
Interactive module, operated for obtaining media information by interactive interface when the display module shows media information
Instruction.
Preferably, the interactive module, the operation for the media information for being additionally operable to provide concern displaying by interactive interface refer to
The operational order of order prompting and the media information for being not concerned with showing is prompted, wherein, the operation of the media information of the concern displaying
Uniform resource position mark URL corresponding to command prompt association, the URL point to the main page of corresponding media information.
Preferably, first communication module, it is additionally operable to receive the control parameter that media information server is sent, the control
Parameter processed includes operational order prompt time, user pays close attention to the media information time and shortens the displaying media information time；
The interactive module, it is additionally operable to according to the control parameter, the media information is shown in the display module
When time reaches the operational order prompt time in the control parameter, the media information of concern displaying is provided by interactive interface
Operational order prompting and be not concerned with displaying media information operational order prompting, and getting concern displaying media letter
The time that the operational order of breath and the user pay close attention to the main page of the media information of displaying by terminal reaches the control ginseng
When user in number pays close attention to the media information time, trigger the display module shorten to the user show media information when
Between, the value that the media information displaying time shortens is to shorten the value of displaying media information time in the control parameter.
Preferably, first communication module, it is additionally operable to receive the control parameter that media information server is sent, the control
Parameter processed includes operational order prompt time and user pays close attention to the media information time；Confirmation is sent to media information server to disappear
Breath, the confirmation message confirm the matchmaker that the user pays close attention to the media information of displaying and the user passes through terminal concern displaying
The user that the time of the main page of body information reaches in the control parameter pays close attention to the media information time；Receive media information service
The shortening that device is sent shows the instruction of the time of the media information；
The interactive module, it is additionally operable to according to the control parameter, the media information is shown in the display module
When time reaches the operational order prompt time in the control parameter, the media information of concern displaying is provided by interactive interface
Operational order prompting and be not concerned with displaying media information operational order prompting；Getting the media information of concern displaying
Operational order and time of main page of user media information that displaying is paid close attention to by terminal reach the control parameter
In user when paying close attention to the media information time, trigger first communication module and send confirmation message to media information server.
Present invention also offers a kind of media information server, including：
Media information database module, for media information；
Enquiry module, for the use that inquiry is arrived with user property server lookup in the media information database module
The media information of the attribute information matching at family；
Second communication module, the media information for the enquiry module to be inquired are sent to the terminal of the user.
Preferably, the enquiry module, the attribute information for the user for being additionally operable to arrive using user property server lookup is rope
Draw, when not inquiring the media information matched with the attribute information of the user in the media information database module, with
Machine chooses default media information as Query Result.
Preferably, the enquiry module, it is additionally operable in the media information database module, inquiry is believed with user property
Cease the media information of the match attribute information matches for the user that server determines；And/or
In media information database module, the non-matching attribute for the user that inquiry determines with customer attribute information server
Media information beyond the media information of information matches.
Preferably, second communication module, it is additionally operable to send control parameter, the control ginseng to the terminal of the user
Number includes operational order prompt time, user pays close attention to the media information time and shortens the displaying media information time.
Preferably, second communication module, it is additionally operable to send control parameter, the control ginseng to the terminal of the user
Number includes operational order prompt time and user pays close attention to the media information time；The confirmation for receiving the terminal return of the user disappears
During breath, the instruction for shortening the time for showing the media information is sent to the terminal of the user, the instruction carries shortening exhibition
Show the value of the time of the media information；Wherein, the confirmation message confirms that the user pays close attention to the media information of displaying and institute
The time of main page for stating the media information that user pays close attention to displaying by terminal reaches user in the control parameter and pays close attention to matchmaker
Body information time.
Present invention also offers a kind of media information display systems, including：Terminal, customer attribute information server and media
Information server；Wherein,
The terminal, for the media information for showing media information server lookup and sending, and connect by interactive interface
Receive media information operational order；
The customer attribute information server, for using the identification information of the user as index, believing in the mark of user
Breath attribute information corresponding with inquiring about the user in the mapping relations of attribute information；According to the media information from the terminal
The type of operational order and the media information of displaying, the attribute information of the user is determined, and according to the user of the determination
Attribute information, update the identification information of the user and the mapping relations of attribute information；
The media information server, for inquiring about what is arrived with user property server lookup in media information database
The media information of customer attribute information matching is simultaneously sent to the terminal of the user.
A kind of method, apparatus and system of media information displaying provided by the present invention, it is true by the identification information of user
The match attribute information of user and non-matching attribute information are determined, according to the match attribute information of determination in media information database
Inquire about corresponding media information to show to user, and the media information of non-matching attribute information matching, energy are not shown to user
Enough media informations for accurately meeting user's request to user's displaying, improve Consumer's Experience；Further, exhibition is paid close attention in user
The major network pointed by URL (URL, Uniform Resource Locator) associated by the media information shown
When the time of page exceedes predetermined threshold value, shorten the time of displaying media information according to predetermined amplitude, it is possible to increase media information exhibition
The efficiency shown, further increases Consumer's Experience.
Brief description of the drawings
A kind of implementation process figure one for media information methods of exhibiting that Fig. 1 is provided by the embodiment of the present invention；
Fig. 2 forms structural representation by a kind of media information display systems that the embodiment of the present invention provides；
A kind of implementation process figure two for media information methods of exhibiting that Fig. 3 is provided by the embodiment of the present invention；
A kind of implementation process figure three for media information methods of exhibiting that Fig. 4 is provided by the embodiment of the present invention.
Embodiment
The technical solution of the present invention is further elaborated with specific embodiment below in conjunction with the accompanying drawings.
The embodiment of the present invention provides a kind of media information methods of exhibiting, as shown in figure 1, mainly including the following steps that：
Step 101, using the identification information of user as index, in the identification information of user and the mapping relations of attribute information
In, inquire about the corresponding attribute information of the user, and inquiry and the attribute information of the user in media information database
The media information matched somebody with somebody.
The media information refers to various types of information such as image, word, audio, video.
The identification information of the user includes but is not limited to following form：User identity identification number (ID, IDentity)；
Internet protocol (IP, Internet Protocol) address of user institute holding equipment；The medium education of user institute holding equipment
(MAC, Media Access Control) address.
The attribute information includes match attribute information and non-matching attribute information, such as user A concern fast-moving consumer goods
Class media information, and be not concerned with automotive-type information, then it can be used for user A match attribute information and non-matching attribute information
Following manner identifies：
Match attribute information：User's A- fast-moving consumer goods classes；
Non-matching attribute information：User's A- automotive-types.
In the embodiment of the present invention, the attribute information of the user inquired may include match attribute information and non-matching simultaneously
Attribute information, it is also possible to only include any one of match attribute information and non-matching attribute information.
Preferably, when the media information matched with the attribute information of user is inquired about in media information database, if user
Attribute information only include match attribute information and one kind of non-matching attribute information, then in media information database inquiry with
The media information of the match attribute information matches, or inquiry and the non-matching attribute information in media information database
Media information beyond the media information matched somebody with somebody；If the attribute information of user is believed including match attribute information and non-matching attribute simultaneously
Breath, then inquiry and the media information of the match attribute information matches in media information database, and in media information data
The media information inquired about in storehouse beyond the media information matched with the non-matching attribute information.
Step 102, the media information inquired is sent to the terminal display of the user, and receives and comes from the terminal
Media information operational order, according to the media information operational order of reception and displaying media information type, determine institute
State the attribute information of user, and according to the attribute information of the determination, update the identification information and attribute information of the user
Mapping relations.
Preferably, using the identification information of the user as index, closed in the mapping of the identification information and attribute information of user
In system, when not inquiring the attribute information of the user, the terminal that default media information is sent to the user is randomly selected
Displaying, the category of the user is determined according to the type of the media information operational order of the reception and the media information of displaying
Property information, and establish the identification information of the user and the mapping relations of attribute information.
Preferably, if media information, the Yi Jiyu with the match attribute information matches of user are inquired in step 101 simultaneously
Media information beyond the media information of the non-matching attribute information matching of user, then preferential displaying and the match attribute of user are believed
Cease the media information of matching.
In the embodiment of the present invention, pass through the interactive interface in the terminal, there is provided pay close attention to the behaviour of the media information of displaying
Make command prompt and be not concerned with the control command prompting of the media information of displaying, wherein, the media information of the concern displaying
URL corresponding to operational order prompting association, the URL point to the main page of corresponding media information；
Accordingly, the interactive interface on by the terminal, the operational order of the media information of concern displaying is received
When, then the match attribute information of user is determined according to the type of the media information of displaying；And/or
Interactive interface on by the terminal, receive the operational order that user is not concerned with the media information of displaying
When, then the non-matching attribute information of user is determined according to the type of the media information of displaying.
For example, show default media information to user A, by interactive interface to user A provide concern fast-moving consumer goods class,
The operational order prompting of automotive-type media information, and provide and be not concerned with the operation of fast-moving consumer goods class, automotive-type media information and refer to
Order prompting, it is not concerned with the operational order of automotive-type media information if receiving user A and pays close attention to the operation of fast-moving consumer goods class
Instruction, it is determined that user A attribute information is as follows：
Match attribute information：User's A- fast-moving consumer goods classes；
Non-matching attribute information：User's A- automotive-types.
Preferably, when the media information inquired is sent into the terminal display of the user, to the terminal of the user
Control parameter is sent, the control parameter includes operational order prompt time, user pays close attention to the media information time and shortens displaying
The media information time；
Accordingly, the terminal reaches institute according to the control parameter received in the time for showing the media information
When stating the operational order prompt time in control parameter, the operational order of the media information of concern displaying is provided by interactive interface
The operational order prompting of the media information of displaying is prompted and be not concerned with, and is referred in the operation for the media information for getting concern displaying
Make and time of main page of media information that the user pays close attention to displaying by terminal reaches user in the control parameter
When paying close attention to the media information time, shorten the time that media information is shown to the user, the media information displaying time shortens
Value be the control parameter in shorten displaying the media information time value.
Preferably, when the media information inquired is sent into the terminal display of the user, to the terminal of the user
Send control parameter, the control parameter includes operational order prompt time and user and pays close attention to the media information time, described in triggering
When the terminal of user reaches the operational order prompt time in the control parameter in the time for showing the media information, pass through
Interactive interface provides the operational order prompting of the media information of concern displaying and is not concerned with the operational order of the media information of displaying
Prompting, and in the confirmation message that the terminal for receiving the user returns, sent to the terminal of the user and shorten displaying institute
State the instruction of the time of media information；Wherein, the confirmation message confirms that the user pays close attention to the media information of displaying and described
The user that the time that user pays close attention to the main page of the media information of displaying by terminal reaches in the control parameter pays close attention to media
Information time, the instruction carrying shortening for shortening the time for showing the media information show the time of the media information
Value.
Information displaying method shown in corresponding diagram 1, the embodiment of the present invention also provide a kind of media information display systems, such as scheme
Shown in 2, the media information display systems include：Terminal 21, customer attribute information server 22 and media information server 23；
Wherein,
The terminal 21, the media information inquired about and sent for showing media information server 23, and pass through interaction circle
Face receives media information operational order；
The customer attribute information server 22, for using the identification information of the user as index, in the mark of user
Information attribute information corresponding with inquiring about the user in the mapping relations of attribute information；According to the media from the terminal 21
The type of information operational order and the media information of displaying, the attribute information of the user is determined, and according to the determination
The attribute information of user, update the mapping relations of the identification information of the user and the attribute information of the user；
The media information server 23, inquired about for being inquired about in media information database with user property server 22
The media information for the customer attribute information matching arrived simultaneously is sent to the terminal 21 of the user.
Preferably, the operational order for the media information that the terminal 21 is additionally operable to provide concern displaying by interactive interface carries
Show and be not concerned with the operational order prompting of the media information shown, wherein, the operational order of the media information of the concern displaying
URL corresponding to prompting association, the URL point to the main page of corresponding media information.
Preferably, the terminal 21, is additionally operable to receive the control parameter that media information server 23 is sent, the control ginseng
Number includes operational order prompt time, user pays close attention to the media information time and shortens the displaying media information time；Described in displaying
When the time of media information reaches the operational order prompt time in the control parameter, concern displaying is provided by interactive interface
Media information operational order prompting and be not concerned with displaying media information operational order prompting, and getting concern exhibition
The time that the operational order of the media information shown and the user pay close attention to the main page of the media information of displaying by terminal reaches
When user in the control parameter pays close attention to the media information time, shorten the time that media information is shown to the user, it is described
The value that the media information displaying time shortens is to shorten the value of displaying media information time in the control parameter.
Preferably, the terminal 21, is additionally operable to receive the control parameter that media information server 23 is sent, the control ginseng
Number includes operational order prompt time and user pays close attention to the media information time；Showing that the media information time reaches the control
During operational order prompt time in parameter processed, the operational order for passing through the media information that interactive interface provides concern displaying is prompted
Prompted with the operational order for the media information for being not concerned with displaying；Get concern displaying media information operational order and
The user that the time that the user pays close attention to the main page of the media information of displaying by terminal reaches in the control parameter pays close attention to
During the media information time, confirmation message is sent to media information server 23, the confirmation message confirms that the user pays close attention to exhibition
The time that the media information and the user that show pay close attention to the main page of the media information of displaying by terminal 21 reaches the control
User in parameter pays close attention to the media information time.
Preferably, the customer attribute information server 22, is additionally operable to the media according to the concern displaying for carrying out self terminal 21
The type of the operational order of information and the media information of terminal display, determine the match attribute information of the user；And/or
User according to self terminal 21 is carried out is not concerned with the operational order of media information and the media of terminal display of displaying
The type of information, determine the non-matching attribute information of the user.
Preferably, the media information server 23, is additionally operable to the category of user inquired with user property server 22
Property information for index, when not inquiring the media information matched with the attribute information of the user in media information database,
Default media information is randomly selected as Query Result.
Preferably, the media information server 23, is additionally operable in media information database, inquiry is believed with user property
Cease the media information of the match attribute information matches for the user that server 22 determines；And/or
In media information database, the non-matching attribute for the user that inquiry determines with customer attribute information server 22 is believed
Cease the media information beyond the media information of matching.
Preferably, the media information server 23, is additionally operable to send control parameter to the terminal 21 of the user, it is described
Control parameter includes operational order prompt time, user pays close attention to the media information time and shortens the displaying media information time.
Preferably, the media information server 23, is additionally operable to send control parameter to the terminal 21 of the user, it is described
Control parameter includes operational order prompt time and user pays close attention to the media information time；The terminal 21 for receiving the user returns
Confirmation message when, the instruction for shortening the time for showing the media information, the instruction are sent to the terminal 21 of the user
Carry the value for shortening the time for showing the media information；Wherein, the confirmation message confirms that the user pays close attention to the matchmaker of displaying
The time that body information and the user pay close attention to the main page of the media information of displaying by terminal 21 reaches in the control parameter
User pay close attention to the media information time.
Preferably, the terminal 21 includes：Display module 211, the communication module 213 of interactive module 212 and first；Wherein,
First communication module 213, for receiving the media information of the transmission of media information server 23；
The display module 211, the media information received for showing first communication module 213；
The interactive module 212, for obtaining matchmaker by interactive interface when the display module 211 shows media information
Body information operational order.
Preferably, the interactive module 212, is additionally operable to provide the operation of the media information of concern displaying by interactive interface
The operational order of command prompt and the media information for being not concerned with showing is prompted, wherein, the behaviour of the media information of the concern displaying
Make URL corresponding to command prompt association, the URL points to the main page of corresponding media information.
Preferably, first communication module 213, is additionally operable to receive the control parameter that media information server 23 is sent,
The control parameter includes operational order prompt time, user pays close attention to the media information time and shortens the displaying media information time；
The interactive module 212, the control parameter received according to first communication module 213 is additionally operable to, in the exhibition
When showing that module 211 shows that the time of the media information reaches the operational order prompt time in the control parameter, pass through friendship
Mutual interface provides the operational order prompting of the media information of concern displaying and the operational order for the media information for being not concerned with displaying carries
Show, and the media shown are paid close attention to by terminal 21 in the operational order and the user for getting the media information of concern displaying
When the user that the time of the main page of information reaches in the control parameter pays close attention to the media information time, the display module is triggered
211 shorten the time that media information is shown to the user, and the value that the media information displaying time shortens is joined for the control
Shorten the value of displaying media information time in number.
Preferably, first communication module 213, is additionally operable to receive the control parameter that media information server 23 is sent,
The control parameter includes operational order prompt time and user pays close attention to the media information time；Sent to media information server 23
Confirmation message, the confirmation message confirm that the user pays close attention to the media information of displaying and the user pays close attention to exhibition by terminal
The user that the time of the main page of the media information shown reaches in the control parameter pays close attention to the media information time；Receive media letter
Cease the instruction that the shortening that server 23 is sent shows the time of the media information；
The interactive module 212, the control parameter received according to first communication module 213 is additionally operable to, in the exhibition
When showing that module 211 shows that the media information time reaches the operational order prompt time in the control parameter, pass through interaction
Interface provides the operational order prompting of the media information of concern displaying and is not concerned with the operational order prompting of the media information of displaying；
In the master for getting the operational order of the media information of concern displaying and the user passes through the media information of terminal concern displaying
When the user that the time of webpage reaches in the control parameter pays close attention to the media information time, first communication module 213 is triggered
Confirmation message is sent to media information server 23.
Preferably, the customer attribute information server 22, including：Determining module 221 and mapping block 222 are inquired about, its
In,
It is described inquiry determining module 221, for using the identification information of user for index, the mapping block store use
The identification information at family carries with inquiring about attribute information corresponding with the user, the attribute information in the mapping relations of attribute information
Medium for supplying information database is inquiring about the media information matched with the attribute information；It is additionally operable to basis and carrys out self terminal 21
The type for the media information that media information operational order and terminal 21 are shown, determine the attribute information of the user；
The mapping block 222, for storing the identification information of user and the mapping relations of attribute information；In the inquiry
The type for the media information that determining module 221 is shown according to the media information operational order and terminal 21 for carrying out self terminal 21 is true
During the attribute information of the fixed user, the identification information of the user and the mapping relations of attribute information of storage are updated.
It is described come self terminal 21 media information operational order be：Pay close attention to the operational order or not of the media information of displaying
Pay close attention to the operational order of the media information of displaying；
Preferably, the inquiry determining module 221, is additionally operable to according to the media information for paying close attention to displaying for carrying out self terminal 21
The type for the media information that operational order and terminal 21 are shown, determine the match attribute information of the user；And/or
The matchmaker that user according to self terminal 21 is carried out is not concerned with the operational order of the media information of displaying and terminal 21 is shown
The type of body information, determine the non-matching attribute information of the user.
Preferably, the media information server 23, including：Enquiry module 231, the and of media information database module 232
Second communication module 233,
Media information database module 232, for media information；
Enquiry module 231, inquired for being inquired about in media information database module 232 with user property server 22
User attribute information matching media information；
Second communication module 233, the media information for the enquiry module 231 to be inquired are sent to the user's
Terminal 21.
Preferably, the enquiry module 231, is additionally operable to the attribute information of user inquired with user property server 22
For index, the media letter matched with the attribute information of the user is not inquired in the media information database module 232
During breath, default media information is randomly selected as Query Result.
Preferably, the enquiry module 231, is additionally operable in the media information database module 232, inquiry and user
The media information of the match attribute information matches for the user that attribute information server 22 determines；And/or
In media information database module 232, non-of the user of inquiry and the determination of customer attribute information server 22
Media information beyond the media information of properties information matches.
Preferably, second communication module 233, is additionally operable to send control parameter to the terminal 21 of the user, it is described
Control parameter includes operational order prompt time, user pays close attention to the media information time and shortens the displaying media information time.
Preferably, second communication module 233, is additionally operable to send control parameter to the terminal 21 of the user, it is described
Control parameter includes operational order prompt time and user pays close attention to the media information time；The terminal 21 for receiving the user returns
Confirmation message when, the instruction for shortening the time for showing the media information, the instruction are sent to the terminal 21 of the user
Carry the value for shortening the time for showing the media information；Wherein, the confirmation message confirms that the user pays close attention to the matchmaker of displaying
The time that body information and the user pay close attention to the main page of the media information of displaying by terminal 21 reaches in the control parameter
User pay close attention to the media information time.
Below a kind of implementation process figure of media information methods of exhibiting is provided in conjunction with the embodiment of the present invention shown in Fig. 3
Two, the media information methods of exhibiting and system of the embodiment of the present invention are further described, mainly included the following steps that：
Step 301：User A logs in customer rs site request of loading application by terminal；
Step 302：Terminal asks user A attribute to user property server before application loading or in loading procedure
Information；
Terminal is by sending the ID for carrying user A request message to user property server, to user property server
Ask user A attribute information.
Step 303~step 304：User property server returns to user A attribute information to terminal, and terminal is believed to media
The media information that breath server request matches with user A attribute information；
In step 303, if user property server using user A ID as index, in ID and customer attribute information
In mapping relations, attribute information corresponding with user A ID is not inquired, then is sent to media information server and does not carry use
The media information request message of family attribute information；If inquiring attribute information corresponding with user A ID, taken to media information
Business device sends the media information request message for carrying user's A attribute informations.
Step 305：Media information server returns to media information and control parameter to terminal；
If the media information request message that media information server receives does not carry user A attribute information, to end
End returns to the default media information randomly selected；If the media information request message that media information server receives carries user A
Attribute information, then return to the media information that is matched with user A attribute information to terminal.
The control parameter includes：Operational order prompt time, user pay close attention to the media information time and shorten displaying media
Information time.
Step 306：The media information that terminal display media information server returns；
Step 307：Terminal is operated according to user and control parameter, the control media information displaying time；
Terminal passes through in the operational order prompt time in showing that the media information time reaches the control parameter
The media information shown is prompted and be not concerned with to the operational order that interactive interface provides the media information of concern displaying to the user
Operational order prompting, URL corresponding to the operational order prompting association of the media information of the concern displaying, the URL are pointed to
The main page of corresponding media information；
The media information of concern displaying is selected in the user and the user pays close attention to the media information shown by terminal
Time of main page when reaching user in the control parameter and paying close attention to the media information time, shorten to the user and show matchmaker
The time of body information, the value that the media information displaying time shortens is to shorten the displaying media information time in the control parameter
Value.
Step 308：The media information type of user A operation instruction information and displaying is sent to user property and taken by terminal
Business device；
Step 309：User property server determines user A attribute information, and is believed according to the user A of determination attribute
Breath, the mapping relations of renewal user A identification information and user A attribute information.
Below a kind of implementation process figure of media information methods of exhibiting is provided in conjunction with the embodiment of the present invention shown in Fig. 4
Three, the media information methods of exhibiting and system of the embodiment of the present invention are further described, mainly included the following steps that：
Step 401：User A logs in customer rs site request of loading application by terminal；
Step 402：Terminal asks user A attribute to user property server before application loading or in loading procedure
Information；
Terminal is by sending the ID for carrying user A request message to user property server, to user property server
Ask user A attribute information.
Step 403~step 404：User property server returns to user A attribute information to terminal, and terminal is believed to media
The media information that breath server request matches with user A attribute information；
In step 403, if user property server using user A ID as index, in ID and customer attribute information
In mapping relations, attribute information corresponding with user A ID is not inquired, then is sent to media information server and does not carry use
The media information request message of family attribute information；If inquiring attribute information corresponding with user A ID, taken to media information
Business device sends the media information request message for carrying user's A attribute informations.
Step 405：Media information server returns to media information and control parameter to terminal；
If the media information request message that media information server receives does not carry user A attribute information, to end
End returns to the default media information randomly selected；If the media information request message that media information server receives carries user A
Attribute information, then return to the media information that is matched with user A attribute information to terminal.
The control parameter includes：Operational order prompt time, user pay close attention to the media information time.
Step 406：The media information that terminal display media information server returns, and user A is received by interactive interface
Operational order；
Step 407：Terminal sends confirmation message to media information server；
Terminal passes through in the operational order prompt time in showing that the media information time reaches the control parameter
The media information shown is prompted and be not concerned with to the operational order that interactive interface provides the media information of concern displaying to the user
Operational order prompting, URL corresponding to the operational order prompting association of the media information of the concern displaying, the URL are pointed to
The main page of corresponding media information；
The media information of concern displaying is selected in the user and the user pays close attention to the media information shown by terminal
Time of main page when reaching user in the control parameter and paying close attention to the media information time, more than in the control parameter
When user pays close attention to the media information time, confirmation message is sent to media information server；
Step 408：Media information server sends the instruction for shortening the displaying media information time to terminal；
The instruction carries the value for shortening the time for showing the media information.
Step 409：The media information type of user A operation instruction information and displaying is sent to user property and taken by terminal
Business device；
Step 410：User property server determines user A attribute information, and is believed according to the user A of determination attribute
Breath, the mapping relations of renewal user A identification information and user A attribute information.
In summary, the letter that the embodiment of the present invention passes through the acquisition user operation instruction when showing media information to user
Breath, and according to the information of user operation instruction and the type of the media information of displaying, determine the attribute information of user, subsequently to
When family shows media information, corresponding media information can be inquired about according to the attribute information of user, improve to user and show matchmaker
The degree of accuracy of body information；In addition, the embodiment of the present invention also to user show media information when, by interactive interface realize with
The flexible interaction of user, and exceed in time of main page that user is paid close attention to pointed by the URL associated by the media information of displaying
During predetermined threshold value, shorten the time of displaying media information according to predetermined amplitude, it is possible to increase the efficiency of media information displaying, enter one
Step improves Consumer's Experience.
It should be noted that when user pays close attention to the time of the main page pointed by the URL associated by the media information of displaying
During more than predetermined threshold value, the embodiment of the present invention can also use other alternatives in addition to the time for shortening displaying media information
To improve Consumer's Experience, displaying, the reward user integral of media information are such as directly skipped.
If the module described in the embodiment of the present invention is realized in the form of software function module and is used as independent product pin
Sell or in use, can also be stored in a computer read/write memory medium.Based on such understanding, the embodiment of the present invention
The part that is substantially contributed in other words to prior art of technical scheme can be embodied in the form of software product, should
Computer software product is stored in a storage medium, including some instructions are causing a computer equipment (can be
Personal computer, server or network equipment etc.) perform all or part of each embodiment methods described of the present invention.And
Foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory
Device (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.So, originally
Inventive embodiments are not restricted to any specific hardware and software and combined.
Accordingly, the embodiment of the present invention also provides a kind of computer-readable storage medium, wherein computer program is stored with, the meter
Calculation machine program is used for the media information methods of exhibiting for performing the embodiment of the present invention.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.
Claims (10)
- A kind of 1. method of media information displaying, it is characterised in that this method includes：Using the identification information of user as index, the user is inquired about in the identification information of user and the mapping relations of attribute information Corresponding attribute information, and the media information matched with the attribute information of the user is inquired about in media information database；The media information inquired is sent to the terminal display of the user, and receives the media information behaviour from the terminal Instruct, according to the type of the media information operational order of reception and the media information of displaying, determine the user's Attribute information, and according to the attribute information of the determination, update the identification information of the user and the mapping relations of attribute information；It is described the media information inquired is sent to the user terminal display when, this method also includes：Control parameter is sent to the terminal of the user, the control parameter includes operational order prompt time, user pays close attention to matchmaker Body information time and shortening displaying media information time；Accordingly, the terminal reaches the control according to the control parameter received in the time for showing the media information During operational order prompt time in parameter processed, the operational order for passing through the media information that interactive interface provides concern displaying is prompted Be not concerned with displaying media information operational order prompting, and get concern displaying media information operational order, And the user reaches the user in the control parameter by the time of the main page of the media information of terminal concern displaying and closed When noting the media information time, shorten the time that media information is shown to the user, what the media information displaying time shortened It is worth to shorten the value of displaying media information time in the control parameter；Or it is described the media information inquired is sent to the user terminal display when, this method also includes：Control parameter is sent to the terminal of the user, the control parameter includes operational order prompt time and user pays close attention to matchmaker Body information time, trigger the operation during the terminal of the user reaches the control parameter in the time for showing the media information During the command prompt time, displaying is prompted and be not concerned with to the operational order that the media information of concern displaying is provided by interactive interface The operational order prompting of media information, and in the confirmation message that the terminal for receiving the user returns, to the user's Terminal sends the instruction for shortening the time for showing the media information；Wherein, the confirmation message confirms that the user pays close attention to exhibition The time that the media information and the user that show pay close attention to the main page of the media information of displaying by terminal reaches the control ginseng User in number pays close attention to the media information time, and the instruction for shortening the time for showing the media information, which carries, shortens displaying institute State the value of the time of media information.
- 2. the method for media information displaying according to claim 1, it is characterised in that this method also includes：Using the identification information of the user as index, do not inquired in the identification information of user and the mapping relations of attribute information During the attribute information of the user, the terminal display that default media information is sent to the user is randomly selected, according to reception The media information operational order and the type of media information of displaying determine the attribute information of the user, and establish The identification information of the user and the mapping relations of attribute information.
- 3. the method for media information displaying according to claim 1, it is characterised in that the reception carrys out the media letter of self terminal Operational order is ceased, including：Pass through the interactive interface in the terminal, there is provided pay close attention to the operational order prompting of the media information of displaying and be not concerned with opening up The operational order prompting of the media information shown, wherein, the operational order prompting association of the media information of the concern displaying is corresponding Uniform resource position mark URL, the URL points to the main page of corresponding media information；Accordingly, it is described that the use is determined according to the media information operational order of reception and the type of the media information shown The attribute information at family, including：By the interactive interface in the terminal, when receiving the operational order for the media information that the concern is shown, according to exhibition The type of the media information shown determines the match attribute information of the user；And/orBy the interactive interface in the terminal, when receiving the operational order of the media information for being not concerned with displaying, according to The type of the media information of displaying determines the non-matching attribute information of the user.
- 4. the method for media information displaying according to claim 1, it is characterised in that described to be looked into media information database The media information matched with the attribute information of the user is ask, including：Inquiry and the media information of the match attribute information matches of the user in media information database；And/orThe media inquired about in media information database beyond the media information matched with the non-matching attribute information of the user Information.
- A kind of 5. terminal, it is characterised in that including：First communication module, for receiving the media information of media information server transmission；Display module, the media information received for showing first communication module；Interactive module, refer to for obtaining media information operation by interactive interface when the display module shows media information Order；First communication module, it is additionally operable to receive the control parameter that media information server is sent, the control parameter includes Operational order prompt time, user pay close attention to the media information time and shorten the displaying media information time；The interactive module, it is additionally operable to according to the control parameter, the time of the media information is shown in the display module When reaching the operational order prompt time in the control parameter, the behaviour of the media information of concern displaying is provided by interactive interface Make command prompt and be not concerned with the operational order prompting of the media information of displaying, and get the media information of concern displaying The time that operational order and the user pay close attention to the main page of the media information of displaying by terminal reaches in the control parameter User pay close attention to the media information time when, trigger the display module shorten to the user show media information time, institute The value for stating media information displaying time shortening is to shorten the value of displaying media information time in the control parameter；OrFirst communication module, it is additionally operable to receive the control parameter that media information server is sent, the control parameter includes Operational order prompt time and user pay close attention to the media information time；Confirmation message, the confirmation are sent to media information server User described in message authentication pays close attention to the media information of displaying and the user pays close attention to the major network of the media information shown by terminal The user that the time of page reaches in the control parameter pays close attention to the media information time；Receive the shortening that media information server is sent Show the instruction of the time of the media information；The interactive module, it is additionally operable to according to the control parameter, the time of the media information is shown in the display module When reaching the operational order prompt time in the control parameter, the behaviour of the media information of concern displaying is provided by interactive interface Make command prompt and be not concerned with the operational order prompting of the media information of displaying；In the behaviour for the media information for getting concern displaying Instruct and the user is reached in the control parameter by the time of the main page of the media information of terminal concern displaying When user pays close attention to the media information time, trigger first communication module and send confirmation message to media information server.
- 6. terminal according to claim 5, it is characterised in thatThe interactive module, the operational order for the media information for being additionally operable to provide concern displaying by interactive interface are prompted and are not related to The operational order prompting of the media information of displaying is noted, wherein, the operational order prompting association of the media information of the concern displaying Corresponding uniform resource position mark URL, the URL point to the main page of corresponding media information.
- A kind of 7. media information server, it is characterised in that including：Media information database module, for media information；Enquiry module, for inquiring about the user's arrived with user property server lookup in the media information database module The media information of attribute information matching；Second communication module, the media information for the enquiry module to be inquired are sent to the terminal of the user；Second communication module, it is additionally operable to send control parameter to the terminal of the user, the control parameter includes operation Command prompt time, user pay close attention to the media information time and shorten the displaying media information time, for the terminal for the user Perform following operate：According to the control parameter received, reach the control parameter in the time for showing the media information In operational order prompt time when, by interactive interface provide concern displaying media information operational order prompt and be not related to Note the operational order prompting of the media information of displaying, and get the operational order of media information of concern displaying and described The user that the time that user pays close attention to the main page of the media information of displaying by terminal reaches in the control parameter pays close attention to media During information time, shorten the time that media information is shown to the user, the value that the media information displaying time shortens is institute State the value for shortening the displaying media information time in control parameter；OrSecond communication module, it is additionally operable to send control parameter to the terminal of the user, the control parameter includes operation Command prompt time and user pay close attention to the media information time；When receiving the confirmation message of terminal return of the user, to institute The terminal for stating user sends the instruction for shortening the time for showing the media information, and the instruction, which carries to shorten, shows the media The value of the time of information；Wherein, the confirmation message confirms that the user pays close attention to the media information of displaying and the user passes through The user that the time of the main page of the media information of terminal concern displaying reaches in the control parameter pays close attention to the media information time.
- 8. media information server according to claim 7, it is characterised in thatThe enquiry module, the attribute information for the user for being additionally operable to arrive using user property server lookup is index, in the matchmaker When not inquiring the media information matched with the attribute information of the user in body information data library module, randomly select default Media information is as Query Result.
- 9. media information server according to claim 8, it is characterised in thatThe enquiry module, it is additionally operable in the media information database module, inquiry is true with customer attribute information server The media information of the match attribute information matches of fixed user；And/orIn media information database module, the non-matching attribute information for the user that inquiry determines with customer attribute information server Media information beyond the media information of matching.
- A kind of 10. media information display systems, it is characterised in that including：Terminal, customer attribute information server and media information Server；Wherein,The terminal, for the media information for showing media information server lookup and sending, and matchmaker is received by interactive interface Body information operational order；The customer attribute information server, for using the identification information of the user as index, user identification information with The corresponding attribute information of the user is inquired about in the mapping relations of attribute information；Operated according to the media information from the terminal The type of the media information of instruction and displaying, determine the attribute information of the user, and the category of the user according to the determination Property information, updates the identification information of the user and the mapping relations of attribute information；The media information server, for the user that inquiry is arrived with user property server lookup in media information database The media information of attribute information matching is simultaneously sent to the terminal of the user；The terminal, it is additionally operable to receive the control parameter that the media information server is sent, the control parameter includes operation Command prompt time, user pay close attention to the media information time and shorten the displaying media information time；Showing the media information When time reaches the operational order prompt time in the control parameter, the media information of concern displaying is provided by interactive interface Operational order prompting and be not concerned with displaying media information operational order prompting, and getting concern displaying media letter The time that the operational order of breath and the user pay close attention to the main page of the media information of displaying by terminal reaches the control ginseng When user in number pays close attention to the media information time, shorten the time that media information is shown to the user, the media information exhibition The value for showing time shortening is to shorten the value of displaying media information time in the control parameter；OrThe terminal, it is additionally operable to receive the control parameter that the media information server is sent, the control parameter includes operation Command prompt time and user pay close attention to the media information time；In showing that the media information time reaches the control parameter During operational order prompt time, the operational order that the media information of concern displaying is provided by interactive interface is prompted and is not concerned with opening up The operational order prompting of the media information shown；Lead in the operational order and the user for getting the media information of concern displaying When spending time of the main page of the media information of terminal concern displaying and reaching user in the control parameter and pay close attention to media information Between when, send confirmation message to media information server, the confirmation message confirm the user pay close attention to displaying media information, And the user reaches the user in the control parameter by the time of the main page of the media information of terminal concern displaying and closed Note the media information time.
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| CN104717302B (en) * | 2015-03-31 | 2018-12-14 | 北京奇艺世纪科技有限公司 | A kind of information-pushing method and device |
| CN106612300A (en) * | 2015-10-22 | 2017-05-03 | 中兴通讯股份有限公司 | Message push method and push server |
| CN108268198B (en) * | 2017-03-14 | 2021-05-04 | 阿里巴巴（中国）有限公司 | Interactive information display method and device |
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