CN104166658A - Media information display method, equipment and system - Google Patents

Media information display method, equipment and system Download PDF

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Publication number
CN104166658A
CN104166658A CN201310184987.2A CN201310184987A CN104166658A CN 104166658 A CN104166658 A CN 104166658A CN 201310184987 A CN201310184987 A CN 201310184987A CN 104166658 A CN104166658 A CN 104166658A
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media information
user
information
time
terminal
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CN201310184987.2A
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CN104166658B (en
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林森
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Tencent Technology Beijing Co Ltd
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Tencent Technology Beijing Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43Querying
    • G06F16/438Presentation of query results

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a media information display method, equipment and system. The method comprises the steps that according to identification information of a user and the mapping relation between the identification information of the user and attribute information, the attribute information of the user is determined, and media information matched with the determined attribute information of the user is inquired in a media information database; the inquired media information is sent to a terminal of the user for displaying, a media information operation instruction from the terminal is received, the attribute information of the user is determined according to the received media information operation instruction and the type of the displayed media information, and the mapping relation between the identification information and the attribute information of the user is upgraded according to the determined attribute information. By means of the method, the media information meeting the requirement of the user can be precisely displayed to the user, and the user experience is improved.

Description

Method, equipment and system for displaying media information
Technical Field
The present invention relates to media information display technologies, and in particular, to a method, device, and system for displaying media information.
Background
With the rapid development of internet technology, the number of media information in a network increases in a geometric level, and a terminal generally displays media information required by a user to the user when or before a network application required by the user is loaded, wherein the media information is preset media information and the display time is fixed; because the preferences of the user groups on the media information are different due to the difference of ages, regions and cultural backgrounds, the media information displayed to the users cannot meet the requirements of all the users, and some displayed media information even makes the users dislike and affects the user experience.
Therefore, how to accurately display media information meeting the user requirements to the user becomes a problem to be solved urgently.
Disclosure of Invention
In view of this, the main objective of the present invention is to provide a method, device and system for displaying media information, which accurately display the required media information to the user and improve the user experience.
In order to achieve the purpose, the technical scheme of the invention is realized as follows:
the invention provides a method for displaying media information, which comprises the following steps:
using the identification information of the user as an index, inquiring the attribute information corresponding to the user in the mapping relation between the identification information of the user and the attribute information, and inquiring the media information matched with the attribute information of the user in a media information database;
sending the inquired media information to a terminal of the user for display, receiving a media information operation instruction from the terminal, determining attribute information of the user according to the received media information operation instruction and the type of the displayed media information, and updating the mapping relation between the identification information and the attribute information of the user according to the determined attribute information.
Preferably, the method further comprises:
and taking the identification information of the user as an index, randomly selecting preset media information to send to a terminal of the user for display when the attribute information of the user is not inquired in the mapping relation between the identification information and the attribute information of the user, determining the attribute information of the user according to the received media information operation instruction and the type of the displayed media information, and establishing the mapping relation between the identification information and the attribute information of the user.
Preferably, the receiving the media information operation instruction from the terminal includes:
providing an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface on the terminal, wherein the operation instruction prompt concerning the displayed media information is associated with a corresponding Uniform Resource Locator (URL), and the URL points to a main webpage corresponding to the media information;
correspondingly, the determining the attribute information of the user according to the received media information operation instruction and the type of the displayed media information includes:
through an interactive interface on the terminal, when receiving the operation instruction of the media information concerned to be displayed, determining the matching attribute information of the user according to the type of the displayed media information; and/or the presence of a gas in the gas,
and determining the non-matching attribute information of the user according to the type of the displayed media information when receiving the operation instruction of the media information which is not concerned about to be displayed through the interactive interface on the terminal.
Preferably, the querying the media information database for the media information matching with the attribute information of the user includes:
inquiring media information matched with the matching attribute information of the user in a media information database; and/or the presence of a gas in the gas,
and inquiring media information except the media information matched with the non-matching attribute information of the user in a media information database.
Preferably, when the queried media information is sent to the terminal of the user for presentation, the method further includes:
sending control parameters to the terminal of the user, wherein the control parameters comprise operation instruction prompt time, time for the user to pay attention to the media information and time for shortening and displaying the media information;
correspondingly, when the time for displaying the media information reaches the operation instruction prompt time in the control parameter, the terminal provides an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface according to the received control parameter, and when the operation instruction concerning the displayed media information is obtained and the time for the user to pay attention to the displayed media information through the terminal reaches the time for the user to pay attention to the media information in the control parameter, the time for displaying the media information to the user is shortened, wherein the shortened value of the media information display time is the value for shortening the time for displaying the media information in the control parameter.
Preferably, when the queried media information is sent to the terminal of the user for presentation, the method further includes:
sending control parameters to a terminal of the user, wherein the control parameters comprise operation instruction prompt time and time for the user to pay attention to media information, triggering the terminal of the user to provide operation instruction prompt for paying attention to the displayed media information and operation instruction prompt for paying no attention to the displayed media information through an interactive interface when the time for displaying the media information reaches the operation instruction prompt time in the control parameters, and sending an instruction for shortening the time for displaying the media information to the terminal of the user when receiving a confirmation message returned by the terminal of the user; the confirmation message confirms that the user pays attention to the displayed media information, the time of the user paying attention to the main webpage of the displayed media information through the terminal reaches the time of the user paying attention to the media information in the control parameters, and the instruction for shortening the time of displaying the media information carries a value for shortening the time of displaying the media information.
The invention also provides a user attribute information server, comprising: a query determination module and a mapping module, wherein,
the query determining module is used for querying attribute information corresponding to the user in the mapping relation between the identification information of the user and the attribute information stored in the mapping module by taking the identification information of the user as an index, and the attribute information is provided for a media information database to query the media information matched with the attribute information; the attribute information of the user is determined according to a media information operation instruction from the terminal and the type of the media information displayed by the terminal;
the mapping module is used for storing the mapping relation between the identification information and the attribute information of the user; and when the query determining module determines the attribute information of the user according to the media information operation instruction from the terminal and the type of the media information displayed by the terminal, updating the stored mapping relation between the identification information and the attribute information of the user.
Preferably, the media information operation instruction from the terminal is: an operation instruction focusing on the displayed media information or an operation instruction not focusing on the displayed media information;
correspondingly, the query determining module is further configured to determine matching attribute information of the user according to an operation instruction of the media information to be displayed in a concerned manner from the terminal and the type of the media information displayed by the terminal; and/or the presence of a gas in the gas,
and determining the non-matching attribute information of the user according to the operation instruction of the media information which is not concerned about to be displayed and comes from the terminal and the type of the media information displayed by the terminal.
The present invention also provides a terminal, including:
the first communication module is used for receiving the media information sent by the media information server;
the display module is used for displaying the media information received by the first communication module;
and the interaction module is used for acquiring the media information operation instruction through an interaction interface when the display module displays the media information.
Preferably, the interactive module is further configured to provide an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface, where the operation instruction prompt concerning the displayed media information is associated with a corresponding uniform resource locator URL, and the URL points to a main webpage corresponding to the media information.
Preferably, the first communication module is further configured to receive a control parameter sent by the media information server, where the control parameter includes an operation instruction prompt time, a time for a user to pay attention to the media information, and a time for shortening a time for displaying the media information;
the interaction module is further configured to provide, through an interaction interface, an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information when the time for displaying the media information by the display module reaches the operation instruction prompt time in the control parameter according to the control parameter, and trigger the display module to shorten the time for displaying the media information to the user when the operation instruction concerning the displayed media information is obtained and the time for displaying the media information by the user through the terminal when the time for displaying the main webpage of the media information reaches the user attention media information time in the control parameter, where the value for shortening the media information display time is a value for shortening the time for displaying the media information in the control parameter.
Preferably, the first communication module is further configured to receive a control parameter sent by the media information server, where the control parameter includes an operation instruction prompt time and a time when the user pays attention to the media information; sending a confirmation message to a media information server, wherein the confirmation message confirms that the user pays attention to the displayed media information and the time of the user paying attention to the main webpage of the displayed media information through a terminal reaches the time of the user paying attention to the media information in the control parameters; receiving an instruction which is sent by a media information server and shortens the time for displaying the media information;
the interactive module is further used for providing an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface when the time for displaying the media information by the display module reaches the operation instruction prompt time in the control parameter according to the control parameter; and when the operation instruction of the media information which is concerned to be displayed is acquired and the time when the user concerns the main webpage of the displayed media information through the terminal reaches the time when the user concerns the media information in the control parameters, triggering the first communication module to send a confirmation message to the media information server.
The present invention also provides a media information server, comprising:
the media information database module is used for storing media information;
the query module is used for querying the media information matched with the attribute information of the user queried by the user attribute server in the media information database module;
and the second communication module is used for sending the media information inquired by the inquiry module to the terminal of the user.
Preferably, the query module is further configured to use the attribute information of the user queried by the user attribute server as an index, and randomly select preset media information as a query result when the media information matched with the attribute information of the user is not queried in the media information database module.
Preferably, the query module is further configured to query, in the media information database module, media information matched with the matching attribute information of the user determined by the user attribute information server; and/or the presence of a gas in the gas,
and querying media information except the media information matched with the non-matching attribute information of the user determined by the user attribute information server in the media information database module.
Preferably, the second communication module is further configured to send control parameters to the terminal of the user, where the control parameters include operation instruction prompt time, time for the user to pay attention to media information, and time for shortening media information display time.
Preferably, the second communication module is further configured to send a control parameter to the terminal of the user, where the control parameter includes operation instruction prompt time and user media information attention time; when receiving a confirmation message returned by the user terminal, sending an instruction for shortening the time for displaying the media information to the user terminal, wherein the instruction carries a value for shortening the time for displaying the media information; and the confirmation message confirms that the user pays attention to the displayed media information and the time of the user paying attention to the main webpage of the displayed media information through the terminal reaches the time of the user paying attention to the media information in the control parameters.
The invention also provides a media information display system, comprising: the system comprises a terminal, a user attribute information server and a media information server; wherein,
the terminal is used for displaying the media information inquired and sent by the media information server and receiving a media information operation instruction through an interactive interface;
the user attribute information server is used for inquiring the attribute information corresponding to the user in the mapping relation between the identification information of the user and the attribute information by taking the identification information of the user as an index; determining attribute information of the user according to a media information operation instruction from the terminal and the type of the displayed media information, and updating a mapping relation between the identification information and the attribute information of the user according to the determined attribute information of the user;
and the media information server is used for inquiring media information matched with the user attribute information inquired by the user attribute server in the media information database and sending the media information to the terminal of the user.
According to the method, the device and the system for displaying the media information, the matching attribute information and the non-matching attribute information of the user are determined through the identification information of the user, the corresponding media information is inquired in the media information database according to the determined matching attribute information and is displayed to the user, the media information matched with the non-matching attribute information is not displayed to the user, the media information meeting the user requirements can be accurately displayed to the user, and the user experience is improved; furthermore, when the time of the main webpage pointed by the Uniform Resource Locator (URL) associated with the media information which is concerned by the user to be displayed exceeds a preset threshold, the time for displaying the media information is shortened according to a preset range, so that the efficiency of displaying the media information can be improved, and the user experience is further improved.
Drawings
Fig. 1 is a first flowchart illustrating an implementation of a media information displaying method according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a media information display system according to an embodiment of the present invention;
fig. 3 is a flowchart illustrating a second implementation of a media information displaying method according to an embodiment of the present invention;
fig. 4 is a third flow chart for implementing the media information display method according to the embodiment of the present invention.
Detailed Description
The technical solution of the present invention is further elaborated below with reference to the drawings and the specific embodiments.
An embodiment of the present invention provides a media information display method, as shown in fig. 1, which mainly includes the following steps:
step 101, using the identification information of the user as an index, inquiring the attribute information corresponding to the user in the mapping relation between the identification information of the user and the attribute information, and inquiring the media information matched with the attribute information of the user in a media information database.
The media information refers to various types of information such as images, characters, audio, video and the like.
The identification information of the user includes, but is not limited to, the following forms: a user identification number (ID, IDentity); an Internet Protocol (IP) address of a device held by a user; media Access Control (MAC) address of a device held by the user.
The attribute information includes matching attribute information and non-matching attribute information, for example, if the user a concerns fast consumer media information, but does not concern car information, the matching attribute information and the non-matching attribute information for the user a may be identified as follows:
matching attribute information: user a-fast consumer category;
non-matching attribute information: user a-car class.
In the embodiment of the present invention, the queried attribute information of the user may include both the matching attribute information and the non-matching attribute information, or may include only any one of the matching attribute information and the non-matching attribute information.
Preferably, when media information matched with the attribute information of the user is inquired in the media information database, if the attribute information of the user only comprises one of matched attribute information and non-matched attribute information, the media information matched with the matched attribute information is inquired in the media information database, or the media information except the media information matched with the non-matched attribute information is inquired in the media information database; if the attribute information of the user simultaneously comprises matching attribute information and non-matching attribute information, inquiring media information matched with the matching attribute information in a media information database, and inquiring media information except the media information matched with the non-matching attribute information in the media information database.
102, sending the inquired media information to a terminal of the user for display, receiving a media information operation instruction from the terminal, determining attribute information of the user according to the received media information operation instruction and the type of the displayed media information, and updating the mapping relation between the identification information and the attribute information of the user according to the determined attribute information.
Preferably, the identification information of the user is used as an index, when the attribute information of the user is not queried in the mapping relationship between the identification information and the attribute information of the user, preset media information is randomly selected and sent to a terminal of the user for display, the attribute information of the user is determined according to the received media information operation instruction and the type of the displayed media information, and the mapping relationship between the identification information and the attribute information of the user is established.
Preferably, if the media information matched with the matching attribute information of the user and the media information other than the media information matched with the non-matching attribute information of the user are simultaneously inquired in step 101, the media information matched with the matching attribute information of the user is preferentially displayed.
In the embodiment of the invention, operation instruction prompts concerning the displayed media information and operation instruction prompts not concerning the displayed media information are provided through an interactive interface on the terminal, wherein the operation instruction prompts concerning the displayed media information are associated with corresponding URLs, and the URLs point to main webpages corresponding to the media information;
correspondingly, when an operation instruction concerning the displayed media information is received through the interactive interface on the terminal, the matching attribute information of the user is determined according to the type of the displayed media information; and/or the presence of a gas in the gas,
and when an operation instruction that the user does not pay attention to the displayed media information is received through the interactive interface on the terminal, determining the non-matching attribute information of the user according to the type of the displayed media information.
For example, preset media information is shown to a user a, an operation instruction prompt concerning media information of a fast consumer category and an automobile category is provided for the user a through an interactive interface, an operation instruction prompt not concerning the media information of the fast consumer category and the automobile category is provided, and if an operation instruction that the user a does not concern media information of the automobile category and an operation instruction concerning the media information of the fast consumer category are received, attribute information of the user a is determined as follows:
matching attribute information: user a-fast consumer category;
non-matching attribute information: user a-car class.
Preferably, when the inquired media information is sent to the terminal of the user for display, control parameters are sent to the terminal of the user, and the control parameters comprise operation instruction prompt time, time for the user to pay attention to the media information and time for shortening the time for displaying the media information;
correspondingly, when the time for displaying the media information reaches the operation instruction prompt time in the control parameter, the terminal provides an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface according to the received control parameter, and when the operation instruction concerning the displayed media information is obtained and the time for the user to pay attention to the displayed media information through the terminal reaches the time for the user to pay attention to the media information in the control parameter, the time for displaying the media information to the user is shortened, wherein the shortened value of the media information display time is the value for shortening the time for displaying the media information in the control parameter.
Preferably, when the inquired media information is sent to the terminal of the user for display, sending a control parameter to the terminal of the user, wherein the control parameter comprises operation instruction prompt time and user media information attention time, triggering the terminal of the user to provide operation instruction prompt of the media information attention to be displayed and operation instruction prompt of the media information not attention to be displayed through an interactive interface when the time for displaying the media information reaches the operation instruction prompt time in the control parameter, and sending an instruction for shortening the time for displaying the media information to the terminal of the user when receiving a confirmation message returned by the terminal of the user; the confirmation message confirms that the user pays attention to the displayed media information, the time of the user paying attention to the main webpage of the displayed media information through the terminal reaches the time of the user paying attention to the media information in the control parameters, and the instruction for shortening the time of displaying the media information carries a value for shortening the time of displaying the media information.
Corresponding to the information display method shown in fig. 1, an embodiment of the present invention further provides a media information display system, as shown in fig. 2, where the media information display system includes: a terminal 21, a user attribute information server 22, and a media information server 23; wherein,
the terminal 21 is configured to display media information queried and sent by the media information server 23, and receive a media information operation instruction through an interactive interface;
the user attribute information server 22 is configured to query attribute information corresponding to the user in a mapping relationship between the identification information of the user and the attribute information, with the identification information of the user as an index; determining the attribute information of the user according to the media information operation instruction from the terminal 21 and the type of the displayed media information, and updating the mapping relation between the identification information of the user and the attribute information of the user according to the determined attribute information of the user;
the media information server 23 is configured to query the media information database for media information matching the user attribute information queried by the user attribute server 22, and send the media information to the terminal 21 of the user.
Preferably, the terminal 21 is further configured to provide an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface, where the operation instruction prompt concerning the displayed media information is associated with a corresponding URL, and the URL points to a main webpage corresponding to the media information.
Preferably, the terminal 21 is further configured to receive a control parameter sent by the media information server 23, where the control parameter includes an operation instruction prompt time, a time for a user to pay attention to the media information, and a time for shortening a time for displaying the media information; when the time for displaying the media information reaches the operation instruction prompt time in the control parameter, providing an operation instruction prompt for paying attention to the displayed media information and an operation instruction prompt for not paying attention to the displayed media information through an interactive interface, and when the operation instruction for paying attention to the displayed media information is obtained and the time for paying attention to the displayed media information by the user through the terminal reaches the time for paying attention to the media information by the user in the control parameter, shortening the time for displaying the media information to the user, wherein the shortened value of the media information display time is the value of shortening the time for displaying the media information in the control parameter.
Preferably, the terminal 21 is further configured to receive a control parameter sent by the media information server 23, where the control parameter includes an operation instruction prompt time and a user media information attention time; when the time for displaying the media information reaches the operation instruction prompt time in the control parameter, providing an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface; when an operation instruction of the media information which is concerned to be displayed is acquired, and the time of the main webpage of the media information which is concerned to be displayed by the user through the terminal reaches the time of the media information which is concerned by the user in the control parameters, a confirmation message is sent to the media information server 23, the confirmation message confirms the media information which is concerned to be displayed by the user, and the time of the main webpage of the media information which is concerned to be displayed by the user through the terminal 21 reaches the time of the media information which is concerned by the user in the control parameters.
Preferably, the user attribute information server 22 is further configured to determine matching attribute information of the user according to an operation instruction of the media information to be shown in the terminal 21 and a type of the media information shown by the terminal; and/or the presence of a gas in the gas,
and determining the non-matching attribute information of the user according to the operation instruction of the media information which is not concerned by the user and is displayed by the terminal 21 and the type of the media information displayed by the terminal.
Preferably, the media information server 23 is further configured to use the attribute information of the user queried by the user attribute server 22 as an index, and randomly select preset media information as a query result when media information matching the attribute information of the user is not queried in the media information database.
Preferably, the media information server 23 is further configured to query, in a media information database, media information matched with the matching attribute information of the user determined by the user attribute information server 22; and/or the presence of a gas in the gas,
the media information database is searched for media information other than the media information that matches the non-matching attribute information of the user determined by the user attribute information server 22.
Preferably, the media information server 23 is further configured to send control parameters to the terminal 21 of the user, where the control parameters include operation instruction prompt time, time for the user to pay attention to media information, and time for shortening media information display time.
Preferably, the media information server 23 is further configured to send a control parameter to the terminal 21 of the user, where the control parameter includes an operation instruction prompt time and a user media information attention time; when receiving a confirmation message returned by the user terminal 21, sending an instruction for shortening the time for displaying the media information to the user terminal 21, wherein the instruction carries a value for shortening the time for displaying the media information; wherein, the confirmation message confirms that the user pays attention to the displayed media information and the time of the user paying attention to the main webpage of the displayed media information through the terminal 21 reaches the time of the user paying attention to the media information in the control parameter.
Preferably, the terminal 21 includes: a presentation module 211, an interaction module 212, and a first communication module 213; wherein,
the first communication module 213 is configured to receive media information sent by the media information server 23;
the display module 211 is configured to display the media information received by the first communication module 213;
the interaction module 212 is configured to obtain a media information operation instruction through an interaction interface when the presentation module 211 presents the media information.
Preferably, the interaction module 212 is further configured to provide an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interaction interface, where the operation instruction prompt concerning the displayed media information is associated with a corresponding URL, and the URL points to a main webpage corresponding to the media information.
Preferably, the first communication module 213 is further configured to receive a control parameter sent by the media information server 23, where the control parameter includes an operation instruction prompt time, a time for a user to pay attention to the media information, and a time for shortening a time for displaying the media information;
the interaction module 212 is further configured to provide, according to the control parameter received by the first communication module 213, an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interaction interface when the time for displaying the media information by the display module 211 reaches the operation instruction prompt time in the control parameter, and trigger the display module 211 to shorten the time for displaying the media information to the user when the operation instruction concerning the displayed media information is obtained and the time for the user to pay attention to the displayed media information through the terminal 21 reaches the time for the user to pay attention to the media information in the control parameter, where the value of shortening the media information display time is a value of shortening the time for displaying the media information in the control parameter.
Preferably, the first communication module 213 is further configured to receive a control parameter sent by the media information server 23, where the control parameter includes an operation instruction prompt time and a time when the user pays attention to the media information; sending a confirmation message to the media information server 23, wherein the confirmation message confirms that the user pays attention to the displayed media information and that the time of the user paying attention to the main webpage of the displayed media information through the terminal reaches the time of the user paying attention to the media information in the control parameters; receiving an instruction sent by the media information server 23 to shorten the time for displaying the media information;
the interaction module 212 is further configured to provide, according to the control parameter received by the first communication module 213, an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interaction interface when the time for displaying the media information by the display module 211 reaches the operation instruction prompt time in the control parameter; when the operation instruction of the media information which is concerned to be displayed is acquired and the time when the user concerns the main webpage of the displayed media information through the terminal reaches the time when the user concerns the media information in the control parameters, the first communication module 213 is triggered to send a confirmation message to the media information server 23.
Preferably, the user attribute information server 22 includes: a query determination module 221 and a mapping module 222, wherein,
the query determining module 221 is configured to query, using the identification information of the user as an index, attribute information corresponding to the user in a mapping relationship between the identification information of the user and the attribute information stored in the mapping module, where the attribute information is provided to a media information database to query media information matched with the attribute information; the attribute information of the user is determined according to the media information operation instruction from the terminal 21 and the type of the media information displayed by the terminal 21;
the mapping module 222 is configured to store a mapping relationship between the identification information and the attribute information of the user; when the query determining module 221 determines the attribute information of the user according to the media information operation instruction from the terminal 21 and the type of the media information displayed by the terminal 21, the stored mapping relationship between the identification information and the attribute information of the user is updated.
The media information operation instruction from the terminal 21 is as follows: an operation instruction focusing on the displayed media information or an operation instruction not focusing on the displayed media information;
preferably, the query determining module 221 is further configured to determine the matching attribute information of the user according to an operation instruction of the media information that is focused on to be displayed from the terminal 21 and the type of the media information displayed by the terminal 21; and/or the presence of a gas in the gas,
and determining the non-matching attribute information of the user according to the operation instruction of the media information which is not concerned by the user from the terminal 21 and the type of the media information displayed by the terminal 21.
Preferably, the media information server 23 includes: a query module 231, a media information database module 232 and a second communication module 233,
a media information database module 232 for storing media information;
a query module 231, configured to query the media information database module 232 for media information matching the attribute information of the user queried by the user attribute server 22;
the second communication module 233 is configured to send the media information queried by the querying module 231 to the terminal 21 of the user.
Preferably, the query module 231 is further configured to use the attribute information of the user queried by the user attribute server 22 as an index, and randomly select preset media information as a query result when no media information matching with the attribute information of the user is queried in the media information database module 232.
Preferably, the query module 231 is further configured to query, in the media information database module 232, media information matched with the matching attribute information of the user determined by the user attribute information server 22; and/or the presence of a gas in the gas,
in the media information database module 232, media information other than media information that matches the non-matching attribute information of the user determined by the user attribute information server 22 is queried.
Preferably, the second communication module 233 is further configured to send control parameters to the terminal 21 of the user, where the control parameters include operation instruction prompt time, time for the user to pay attention to media information, and time for shortening media information display time.
Preferably, the second communication module 233 is further configured to send control parameters to the terminal 21 of the user, where the control parameters include operation instruction prompt time and user media information attention time; when receiving a confirmation message returned by the user terminal 21, sending an instruction for shortening the time for displaying the media information to the user terminal 21, wherein the instruction carries a value for shortening the time for displaying the media information; wherein, the confirmation message confirms that the user pays attention to the displayed media information and the time of the user paying attention to the main webpage of the displayed media information through the terminal 21 reaches the time of the user paying attention to the media information in the control parameter.
The following describes in further detail the media information presentation method and system according to the embodiment of the present invention with reference to the second flowchart of fig. 3, which mainly includes the following steps:
step 301: a user A logs in a client site through a terminal to request to load an application;
step 302: before or during application loading, the terminal requests attribute information of a user A from a user attribute server;
the terminal requests the attribute information of the user A from the user attribute server by sending a request message carrying the ID of the user A to the user attribute server.
Step 303 to step 304: the user attribute server returns the attribute information of the user A to the terminal, and the terminal requests the media information server for the media information matched with the attribute information of the user A;
in step 303, if the user attribute server uses the ID of the user a as an index, and does not query the attribute information corresponding to the ID of the user a in the mapping relationship between the user ID and the user attribute information, sending a media information request message not carrying the user attribute information to the media information server; and if the attribute information corresponding to the ID of the user A is inquired, sending a media information request message carrying the attribute information of the user A to a media information server.
Step 305: the media information server returns the media information and the control parameters to the terminal;
if the media information request message received by the media information server does not carry the attribute information of the user A, returning randomly selected preset media information to the terminal; and if the media information request message received by the media information server carries the attribute information of the user A, returning the media information matched with the attribute information of the user A to the terminal.
The control parameters include: the prompt time of the operation instruction, the time for the user to pay attention to the media information and the time for displaying the media information are shortened.
Step 306: the terminal displays the media information returned by the media information server;
step 307: the terminal controls the media information display time according to the user operation and the control parameters;
when the time for displaying the media information reaches the operation instruction prompt time in the control parameter, providing an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information for the user through an interactive interface, wherein the operation instruction prompt concerning the displayed media information is associated with a corresponding URL (uniform resource locator), and the URL points to a main webpage corresponding to the media information;
and when the time that the user selects to pay attention to the displayed media information and the time that the user pays attention to the main webpage of the displayed media information through the terminal reaches the time that the user pays attention to the media information in the control parameters, shortening the time for displaying the media information to the user, wherein the shortened value of the media information display time is the value of the shortened time for displaying the media information in the control parameters.
Step 308: the terminal sends the operation instruction information of the user A and the displayed media information type to the user attribute server;
step 309: and the user attribute server determines the attribute information of the user A and updates the mapping relation between the identification information of the user A and the attribute information of the user A according to the determined attribute information of the user A.
In the following, with reference to the third flow chart for implementing the method for displaying media information provided in the embodiment of the present invention shown in fig. 4, the method and the system for displaying media information in the embodiment of the present invention are further described in detail, and mainly include the following steps:
step 401: a user A logs in a client site through a terminal to request to load an application;
step 402: before or during application loading, the terminal requests attribute information of a user A from a user attribute server;
the terminal requests the attribute information of the user A from the user attribute server by sending a request message carrying the ID of the user A to the user attribute server.
Step 403 to step 404: the user attribute server returns the attribute information of the user A to the terminal, and the terminal requests the media information server for the media information matched with the attribute information of the user A;
in step 403, if the user attribute server uses the ID of the user a as an index, and does not query the attribute information corresponding to the ID of the user a in the mapping relationship between the user ID and the user attribute information, sending a media information request message that does not carry the user attribute information to the media information server; and if the attribute information corresponding to the ID of the user A is inquired, sending a media information request message carrying the attribute information of the user A to a media information server.
Step 405: the media information server returns the media information and the control parameters to the terminal;
if the media information request message received by the media information server does not carry the attribute information of the user A, returning randomly selected preset media information to the terminal; and if the media information request message received by the media information server carries the attribute information of the user A, returning the media information matched with the attribute information of the user A to the terminal.
The control parameters include: the prompt time of the operation instruction and the time of the user paying attention to the media information.
Step 406: the terminal displays the media information returned by the media information server and receives an operation instruction of a user A through an interactive interface;
step 407: the terminal sends a confirmation message to the media information server;
when the time for displaying the media information reaches the operation instruction prompt time in the control parameter, providing an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information for the user through an interactive interface, wherein the operation instruction prompt concerning the displayed media information is associated with a corresponding URL (uniform resource locator), and the URL points to a main webpage corresponding to the media information;
when the time that the user selects the media information which is concerned to be displayed and the time that the user concerns the main webpage of the displayed media information through the terminal reaches the time that the user concerns the media information in the control parameters and exceeds the time that the user concerns the media information in the control parameters, a confirmation message is sent to a media information server;
step 408: the media information server sends an instruction for shortening the time for displaying the media information to the terminal;
the instructions carry a value that shortens the time to present the media information.
Step 409: the terminal sends the operation instruction information of the user A and the displayed media information type to the user attribute server;
step 410: and the user attribute server determines the attribute information of the user A and updates the mapping relation between the identification information of the user A and the attribute information of the user A according to the determined attribute information of the user A.
In summary, in the embodiments of the present invention, the information of the user operation instruction is obtained when the media information is displayed to the user, the attribute information of the user is determined according to the information of the user operation instruction and the type of the displayed media information, and when the media information is subsequently displayed to the user, the corresponding media information can be queried according to the attribute information of the user, so that the accuracy of displaying the media information to the user is improved; in addition, when the media information is displayed to the user, the embodiment of the invention realizes flexible interaction with the user through the interactive interface, and when the time of the main webpage pointed by the URL associated with the media information which is concerned by the user to be displayed exceeds a preset threshold value, the time for displaying the media information is shortened according to a preset amplitude, so that the efficiency of displaying the media information can be improved, and the user experience is further improved.
It should be noted that, when the time of the main webpage pointed by the URL associated with the media information that the user pays attention to display exceeds the preset threshold, the embodiment of the present invention may also adopt other alternative ways besides shortening the time of displaying the media information to improve the user experience, such as directly skipping the display of the media information, rewarding the user points, and the like.
The modules described in the embodiments of the present invention may also be stored in a computer-readable storage medium if they are implemented in the form of software functional modules and sold or used as independent products. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.
Correspondingly, the embodiment of the invention also provides a computer storage medium, wherein a computer program is stored in the computer storage medium, and the computer program is used for executing the media information display method of the embodiment of the invention.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention.

Claims (18)

1. A method for media information presentation, the method comprising:
using the identification information of the user as an index, inquiring the attribute information corresponding to the user in the mapping relation between the identification information of the user and the attribute information, and inquiring the media information matched with the attribute information of the user in a media information database;
sending the inquired media information to a terminal of the user for display, receiving a media information operation instruction from the terminal, determining attribute information of the user according to the received media information operation instruction and the type of the displayed media information, and updating the mapping relation between the identification information and the attribute information of the user according to the determined attribute information.
2. The method of claim 1, further comprising:
and taking the identification information of the user as an index, randomly selecting preset media information to send to a terminal of the user for display when the attribute information of the user is not inquired in the mapping relation between the identification information and the attribute information of the user, determining the attribute information of the user according to the received media information operation instruction and the type of the displayed media information, and establishing the mapping relation between the identification information and the attribute information of the user.
3. The method for displaying media information according to claim 1, wherein the receiving of the media information operation instruction from the terminal includes:
providing an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface on the terminal, wherein the operation instruction prompt concerning the displayed media information is associated with a corresponding Uniform Resource Locator (URL), and the URL points to a main webpage corresponding to the media information;
correspondingly, the determining the attribute information of the user according to the received media information operation instruction and the type of the displayed media information includes:
through an interactive interface on the terminal, when receiving the operation instruction of the media information concerned to be displayed, determining the matching attribute information of the user according to the type of the displayed media information; and/or the presence of a gas in the gas,
and determining the non-matching attribute information of the user according to the type of the displayed media information when receiving the operation instruction of the media information which is not concerned about to be displayed through the interactive interface on the terminal.
4. The method for media information presentation according to claim 1, wherein the querying the media information database for media information matching the attribute information of the user comprises:
inquiring media information matched with the matching attribute information of the user in a media information database; and/or the presence of a gas in the gas,
and inquiring media information except the media information matched with the non-matching attribute information of the user in a media information database.
5. The method for presenting media information according to any of claims 1 to 4, wherein when sending the queried media information to the terminal of the user for presentation, the method further comprises:
sending control parameters to the terminal of the user, wherein the control parameters comprise operation instruction prompt time, time for the user to pay attention to the media information and time for shortening and displaying the media information;
correspondingly, when the time for displaying the media information reaches the operation instruction prompt time in the control parameter, the terminal provides an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface according to the received control parameter, and when the operation instruction concerning the displayed media information is obtained and the time for the user to pay attention to the displayed media information through the terminal reaches the time for the user to pay attention to the media information in the control parameter, the time for displaying the media information to the user is shortened, wherein the shortened value of the media information display time is the value for shortening the time for displaying the media information in the control parameter.
6. The method for presenting media information according to any of claims 1 to 4, wherein when sending the queried media information to the terminal of the user for presentation, the method further comprises:
sending control parameters to a terminal of the user, wherein the control parameters comprise operation instruction prompt time and time for the user to pay attention to media information, triggering the terminal of the user to provide operation instruction prompt for paying attention to the displayed media information and operation instruction prompt for paying no attention to the displayed media information through an interactive interface when the time for displaying the media information reaches the operation instruction prompt time in the control parameters, and sending an instruction for shortening the time for displaying the media information to the terminal of the user when receiving a confirmation message returned by the terminal of the user; the confirmation message confirms that the user pays attention to the displayed media information, the time of the user paying attention to the main webpage of the displayed media information through the terminal reaches the time of the user paying attention to the media information in the control parameters, and the instruction for shortening the time of displaying the media information carries a value for shortening the time of displaying the media information.
7. A user attribute information server, comprising: a query determination module and a mapping module, wherein,
the query determining module is used for querying attribute information corresponding to the user in the mapping relation between the identification information of the user and the attribute information stored in the mapping module by taking the identification information of the user as an index, and the attribute information is provided for a media information database to query the media information matched with the attribute information; the attribute information of the user is determined according to a media information operation instruction from the terminal and the type of the media information displayed by the terminal;
the mapping module is used for storing the mapping relation between the identification information and the attribute information of the user; and when the query determining module determines the attribute information of the user according to the media information operation instruction from the terminal and the type of the media information displayed by the terminal, updating the stored mapping relation between the identification information and the attribute information of the user.
8. The user attribute information server of claim 7, wherein the media information operation command from the terminal is: an operation instruction focusing on the displayed media information or an operation instruction not focusing on the displayed media information;
correspondingly, the query determining module is further configured to determine matching attribute information of the user according to an operation instruction of the media information to be displayed in a concerned manner from the terminal and the type of the media information displayed by the terminal; and/or the presence of a gas in the gas,
and determining the non-matching attribute information of the user according to the operation instruction of the media information which is not concerned about to be displayed and comes from the terminal and the type of the media information displayed by the terminal.
9. A terminal, comprising:
the first communication module is used for receiving the media information sent by the media information server;
the display module is used for displaying the media information received by the first communication module;
and the interaction module is used for acquiring the media information operation instruction through an interaction interface when the display module displays the media information.
10. The terminal of claim 9,
the interaction module is further configured to provide an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interaction interface, where the operation instruction prompt concerning the displayed media information is associated with a corresponding uniform resource locator URL, and the URL points to a main webpage corresponding to the media information.
11. The terminal according to claim 9 or 10,
the first communication module is also used for receiving control parameters sent by the media information server, wherein the control parameters comprise operation instruction prompt time, time for a user to pay attention to the media information and time for shortening and displaying the media information;
the interaction module is further configured to provide, through an interaction interface, an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information when the time for displaying the media information by the display module reaches the operation instruction prompt time in the control parameter according to the control parameter, and trigger the display module to shorten the time for displaying the media information to the user when the operation instruction concerning the displayed media information is obtained and the time for displaying the media information by the user through the terminal when the time for displaying the main webpage of the media information reaches the user attention media information time in the control parameter, where the value for shortening the media information display time is a value for shortening the time for displaying the media information in the control parameter.
12. The terminal according to claim 9 or 10,
the first communication module is also used for receiving control parameters sent by the media information server, wherein the control parameters comprise operation instruction prompt time and user media information attention time; sending a confirmation message to a media information server, wherein the confirmation message confirms that the user pays attention to the displayed media information and the time of the user paying attention to the main webpage of the displayed media information through a terminal reaches the time of the user paying attention to the media information in the control parameters; receiving an instruction which is sent by a media information server and shortens the time for displaying the media information;
the interactive module is further used for providing an operation instruction prompt concerning the displayed media information and an operation instruction prompt not concerning the displayed media information through an interactive interface when the time for displaying the media information by the display module reaches the operation instruction prompt time in the control parameter according to the control parameter; and when the operation instruction of the media information which is concerned to be displayed is acquired and the time when the user concerns the main webpage of the displayed media information through the terminal reaches the time when the user concerns the media information in the control parameters, triggering the first communication module to send a confirmation message to the media information server.
13. A media information server, comprising:
the media information database module is used for storing media information;
the query module is used for querying the media information matched with the attribute information of the user queried by the user attribute server in the media information database module;
and the second communication module is used for sending the media information inquired by the inquiry module to the terminal of the user.
14. The media information server of claim 13,
the query module is further configured to use the attribute information of the user queried by the user attribute server as an index, and randomly select preset media information as a query result when the media information matched with the attribute information of the user is not queried in the media information database module.
15. The media information server of claim 13,
the query module is also used for querying the media information matched with the matching attribute information of the user determined by the user attribute information server in the media information database module; and/or the presence of a gas in the gas,
and querying media information except the media information matched with the non-matching attribute information of the user determined by the user attribute information server in the media information database module.
16. The media information server according to claim 13, 14 or 15,
the second communication module is further configured to send control parameters to the terminal of the user, where the control parameters include operation instruction prompt time, time for the user to pay attention to media information, and time for shortening media information display time.
17. The media information server according to claim 13, 14 or 15,
the second communication module is further configured to send control parameters to the terminal of the user, where the control parameters include operation instruction prompt time and user media information attention time; when receiving a confirmation message returned by the user terminal, sending an instruction for shortening the time for displaying the media information to the user terminal, wherein the instruction carries a value for shortening the time for displaying the media information; and the confirmation message confirms that the user pays attention to the displayed media information and the time of the user paying attention to the main webpage of the displayed media information through the terminal reaches the time of the user paying attention to the media information in the control parameters.
18. A media information presentation system, comprising: the system comprises a terminal, a user attribute information server and a media information server; wherein,
the terminal is used for displaying the media information inquired and sent by the media information server and receiving a media information operation instruction through an interactive interface;
the user attribute information server is used for inquiring the attribute information corresponding to the user in the mapping relation between the identification information of the user and the attribute information by taking the identification information of the user as an index; determining attribute information of the user according to a media information operation instruction from the terminal and the type of the displayed media information, and updating a mapping relation between the identification information and the attribute information of the user according to the determined attribute information of the user;
and the media information server is used for inquiring media information matched with the user attribute information inquired by the user attribute server in the media information database and sending the media information to the terminal of the user.
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