CN108268198B - Interactive information display method and device - Google Patents

Interactive information display method and device Download PDF

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CN108268198B
CN108268198B CN201710149518.5A CN201710149518A CN108268198B CN 108268198 B CN108268198 B CN 108268198B CN 201710149518 A CN201710149518 A CN 201710149518A CN 108268198 B CN108268198 B CN 108268198B
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information
user
piece
feedback
feedback operation
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CN108268198A (en
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刘小莉
霍伟汉
黎伟杰
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Alibaba China Co Ltd
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Alibaba China Co Ltd
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Priority to PCT/CN2018/078520 priority patent/WO2018166402A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

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  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides a method and a device for interactive information display; the method comprises the following steps: sending an information acquisition request triggered by a user, and receiving multiple groups of information returned in response to the information acquisition request; determining a corresponding feedback interaction rule based on the detected feedback operation of the user on any one piece of information in the plurality of sets of displayed information; and displaying at least one piece of information, which is matched with the feedback interaction rule and is except for any one piece of information, in the plurality of pieces of information. In the invention, based on the feedback operation of the user on the display information, the feedback interaction rule corresponding to the feedback operation is determined, so that other information which is not displayed and is matched with the feedback interaction rule is displayed, therefore, the information is pertinently pushed to the user by effectively interacting with the user, and the problems that the interaction with the user cannot be directly carried out and the information is pertinently pushed to the user in the prior art are solved.

Description

Interactive information display method and device
Technical Field
The invention relates to the technical field of communication, in particular to a method and a device for interactive information display.
Background
With the rapid development of science and technology, in order to meet the requirements of users for information, many applications are provided with an information reading plate, and users can obtain various latest information through the plate, such as entertainment news, military news, stock news, and the like.
In the prior art, a method for displaying information by a client is generally as follows: the client displays the latest information to the user in a list or other forms, and the user can select corresponding information to read according to personal preference.
Generally, when a user opens a piece of information to read, the client defaults that other information related to the information is the content which is currently interested by the user, and pushes the related information to an information interface which is currently read by the user; if the user is not interested in the related information, the user exits the information interface where the user is located, and then selects the information interested in the user again in the information list to read.
In the prior art, a user can only select information in an information list to read according to personal preferences, and a client cannot directly interact with the user and push the information for the user in a targeted manner.
Disclosure of Invention
The invention provides an interactive reading method and device aiming at the defects of the prior art, and aims to solve the problems that a client cannot directly interact with a user and information is pertinently pushed to the user in the prior art.
The invention provides an interactive information display method, which comprises the following steps:
sending an information acquisition request triggered by a user, and receiving multiple groups of information returned in response to the information acquisition request;
determining a corresponding feedback interaction rule based on the detected feedback operation of the user on any one piece of information in the displayed multiple groups of information;
and displaying at least one piece of information, which is matched with the feedback interaction rule and is except for any one piece of information, in the plurality of groups of information.
Preferably, the step of sending the information acquisition request triggered by the user includes:
and detecting an information acquisition request triggered by data push entry information sent by a user aiming at the server, and sending the information acquisition request to the server.
Preferably, the method further comprises:
and receiving data push entry information issued by the server in a preset push time period, and displaying the data push entry information.
Preferably, each group of information in the plurality of groups of information includes a plurality of pieces of information, and the pieces of information belonging to the same group are related in content.
Preferably, the step of determining the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented multiple sets of information includes:
and when the feedback operation of the user on any piece of information is detected to be positive feedback operation, determining that the corresponding feedback interaction rule is to display at least one piece of information which belongs to the same group with any piece of information and is not displayed yet.
Preferably, the step of determining the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented multiple sets of information includes:
and when the feedback operation of the user on any piece of information is detected to be positive feedback operation and all pieces of information belonging to the same group with any piece of information are displayed, determining that the corresponding feedback interaction rule is to display at least one piece of information not belonging to the same group with any piece of information.
Preferably, the step of determining the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented multiple sets of information includes:
and when the feedback operation of the user on any piece of information is detected to be negative feedback operation, determining that the corresponding feedback interaction rule is to display at least one piece of information which is not in the same group with any piece of information.
Preferably, the feedback operation of the user on any one of the presented multiple sets of information includes any one of the following forms:
inputting feedback information by a user;
and selecting the provided feedback option by the user.
The invention also provides an interactive information display device, which comprises:
sending unit, confirm unit and show unit, wherein:
the sending unit is used for sending an information acquisition request triggered by a user and receiving a plurality of groups of information returned in response to the information acquisition request;
the determining unit is used for determining a corresponding feedback interaction rule based on the detected feedback operation of the user on any one piece of information in the displayed multiple groups of information;
and the display unit is used for displaying at least one piece of information, matched with the feedback interaction rule, except any one piece of information in the plurality of groups of information.
Preferably, the sending unit is used for sending the information acquisition request triggered by the user, and comprises
The sending unit detects an information acquisition request triggered by data push entry information sent by a user aiming at the server, and sends the information acquisition request to the server.
Preferably, the apparatus further comprises a receiving unit, configured to:
and receiving data push entry information issued by the server in a preset push time period, and displaying the data push entry information.
Preferably, each group of information in the plurality of groups of information includes a plurality of pieces of information, and the pieces of information belonging to the same group are related in content.
Preferably, the determining unit is configured to determine the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented multiple sets of information, and includes:
when detecting that the feedback operation of the user on any piece of information is positive feedback operation, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information which belongs to the same group with any piece of information and is not displayed yet.
Preferably, the determining unit is configured to determine the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented multiple sets of information, and includes:
when the feedback operation of the user on any piece of information is detected to be positive feedback operation and all pieces of information belonging to the same group with any piece of information are displayed, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information not belonging to the same group with any piece of information.
Preferably, the determining unit is configured to determine a corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented multiple sets of information, and includes:
when the feedback operation of the user on any piece of information is detected to be negative feedback operation, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information which is not in the same group with any piece of information.
Preferably, the feedback operation of the user on any one of the presented multiple sets of information includes any one of the following forms:
inputting feedback information by a user;
and selecting the provided feedback option by the user.
In the embodiment of the invention, firstly, a client sends an information acquisition request triggered by a user to a server, the server responds to the information acquisition request after receiving the information acquisition request and sends a plurality of groups of information to the client, then, when the client detects the feedback operation of the user on any one piece of information in the displayed plurality of groups of information, the corresponding feedback interaction rule is determined based on the feedback operation, and finally, at least one piece of information, except the any piece of information, matched with the feedback interaction rule in the plurality of groups of information is displayed. In the invention, based on the feedback operation of the user on the display information, the feedback interaction rule corresponding to the feedback operation is determined, so that other information which is not displayed and is matched with the feedback interaction rule is displayed, therefore, the information is pertinently pushed to the user by effectively interacting with the user, and the problems that the interaction with the user cannot be directly carried out and the information is pertinently pushed to the user in the prior art are solved.
Additional aspects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
Drawings
The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
FIG. 1 is a flowchart illustrating a method for interactive information display according to an embodiment of the present invention;
fig. 2 is a schematic flowchart illustrating a process of sending multiple sets of information from a server to a client according to an embodiment of the present invention;
fig. 3 is a schematic diagram of data push entry information according to an embodiment of the present invention;
fig. 4 is a schematic diagram of another data push entry information according to an embodiment of the present invention;
FIG. 5 is a schematic diagram illustrating feedback information displayed on a user interface according to an embodiment of the present invention;
FIG. 6 is a schematic diagram illustrating a feedback button on a user interface according to an embodiment of the present invention;
fig. 7 is a flowchart illustrating at least one piece of information that belongs to the same group as the illustrated information and is not yet illustrated according to the positive feedback interaction rule provided in the embodiment of the present invention;
FIG. 8 is a diagram illustrating at least one piece of information that is not yet illustrated but is in a same group with the illustrated information according to a negative feedback interaction rule;
FIG. 9 is a flowchart illustrating an example of interactive information display according to an embodiment of the present invention;
fig. 10 is a schematic structural diagram of an interactive information displaying apparatus according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative only and should not be construed as limiting the invention.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
The embodiment of the invention provides an interactive information display method, a flow diagram of which is shown in fig. 1, and the method specifically comprises the following steps:
s101: sending an information acquisition request triggered by a user, and receiving multiple groups of information returned in response to the information acquisition request;
s102: determining a corresponding feedback interaction rule based on the detected feedback operation of the user on any one piece of information in the displayed multiple groups of information;
s103: and displaying at least one piece of information, which is matched with the feedback interaction rule and is except for any one piece of information, in the plurality of groups of information.
In the embodiment of the invention, firstly, a client sends an information acquisition request triggered by a user to a server, the server responds to the information acquisition request after receiving the information acquisition request and sends a plurality of groups of information to the client, then, when the client detects the feedback operation of the user on any one piece of information in the displayed plurality of groups of information, the corresponding feedback interaction rule is determined based on the feedback operation, and finally, at least one piece of information, except the any piece of information, matched with the feedback interaction rule in the plurality of groups of information is displayed. In the invention, based on the feedback operation of the user on the display information, the feedback interaction rule corresponding to the feedback operation is determined, so that other information which is not displayed and is matched with the feedback interaction rule is displayed, therefore, the information is pertinently pushed to the user by effectively interacting with the user, and the problems that the interaction with the user cannot be directly carried out and the information is pertinently pushed to the user in the prior art are solved.
The following further explains the specific implementation of the above steps:
s101: sending an information acquisition request triggered by a user, and receiving multiple groups of information returned in response to the information acquisition request.
As shown in fig. 2, S101 specifically includes the following steps:
s1011: the server actively sends data pushing entry information to the client;
s1012: a user pushes an entrance information trigger information acquisition request aiming at the data on a client;
s1013: the client sends an information acquisition request triggered by a user to a server;
s1014: the server responds to the information acquisition request and returns a plurality of groups of information to the client.
Specifically, in S1011, the server actively issues data push entry information to the client, and the specific application scenario may be: after a user logs in an application showing information on a client, a server corresponding to the application actively issues data push entry information to the client, preferably, the server may issue the data push entry information to the client within a predetermined push time period, and the client shows the data push entry information, for example, it is assumed that a predetermined time period for sending the data push entry information is: the server can select any fixed time point to send data push entry information to the client in the three time periods of 8: 00-12: 59 in the morning, 13: 00-17: 59 in the afternoon and 18: 00-23: 59 in the evening.
The preset pushing time period can be a time period which is set by the server in advance, or can also be a time period which is set by the user according to the needs; the density of the data push entry information sent by the server may be sent only once in each predetermined time period, or may be sent multiple times in each predetermined time period, which is not specifically limited in the present invention.
The data push entry information in the present invention has many expressions, and the following exemplary expressions illustrate two expressions:
the first expression: as shown in fig. 3, the data push portal information is displayed on the client in the form of a card, and elements of the card display may include pictures and/or texts, as shown in fig. 3, the card display has pictures and texts, and the texts include a main title "morning" and a sub-title "happy peace of harassment" and recommend some news to you ". The main title and the sub-title displayed by the card in the invention are also various, for example, the main title is 'come a cup of coffee', and the corresponding sub-title is 'you drink, i chat with you for a while'; for another example, the main title is "time of afternoon tea", and the corresponding sub-title is "busy and idle and awake; and so on.
The second expression is as follows: as shown in fig. 4, the data push portal message may also be displayed on the client in the form of a short message, the elements displayed in the short message may also include pictures and/or texts, and a commonly used short message presentation form is shown in fig. 4, and specifically includes a head portrait picture and core texts, and so on.
In S1012, after the client displays the data push portal information, the user triggers an information obtaining request for the data push portal, where the information obtaining request is used to obtain multiple sets of information from the server, the multiple sets of information may be information such as entertainment news, political news, or weather forecast, the format of the information may be pictures, texts, and/or videos, and each set of information in the multiple sets of information may include one piece of information or multiple pieces of information.
Preferably, a plurality of pieces of information included in each of the plurality of pieces of information are associated with each other, where "associated" may refer to information having the same subject, for example, one piece of information is "eastern spring and evening: XXX self-carrying prop … … ", the information related to this information is" staring … … at 1 month and 20 days of the spring night of the starring network ", and the subject of both pieces of information is" spring night ".
As shown in fig. 3, when the data push entry information is displayed on the client in the form of a card, if the user wants to read the information, the user may trigger the information acquisition request by clicking or sliding the card; similarly, as shown in fig. 4, when the data push portal information is displayed on the client in the form of a short message, the user may also trigger an information acquisition request by clicking or sliding the short message, and so on.
In S1013, after the client detects an information acquisition request triggered by data push entry information sent by the user to the server, the client sends the information acquisition request to the server, and then the server responds to the information acquisition request and returns multiple sets of information to the client (S1014).
In S1014, the method for the server to return multiple sets of information in response to the information acquisition request may be: the information acquisition request comprises an information acquisition identifier, after the server receives the information acquisition request, a plurality of groups of information corresponding to the identifier are acquired from the stored information according to the information acquisition identifier in the information acquisition request, the plurality of groups of information are sent to the client, and the client stores the plurality of groups of information locally.
In practical applications, the sets of information sent by the server to the client according to the information acquisition request should be different, and therefore, the identifiers included in the information acquisition request sent by the client to the server should also be different. In a preferred mode, the identifier included in the information acquisition request is updated according to a preset period, and meanwhile, the sets of information corresponding to the identifier sent by the server to the client are also updated along with the update of the identifier, that is, the update periods of the sets of information are updated according to the update periods of the identifier; alternatively, the update period of the sets of information may be different from the identified update period, for example, the identified update period is updated every two hours, and the sets of information corresponding to the identifiers may be updated every hour, as long as it is ensured that the sets of information obtained by the client from the server at each time are different.
In addition, the number of sets of information sent by the client in response to the information acquisition request each time the client receives the information may be fixed, for example, 15 sets of information may be obtained by the client from the server each time, each set of information includes 7 pieces of associated information, and so on.
There are many ways for the server to select the fixed amount of information to send to the client, and one of the ways is exemplified here: first, hot information is periodically collected, a hot information base is established, for example, news ranked "TOP 100" on the current day is collected, the hot information base is established, then, a fixed amount of information ranked at the TOP is selected from the hot information base, after an information acquisition request sent by a client is received, a plurality of groups of information of the fixed amount are sent to the client, for example, the first 15 news are extracted from the "TOP 100" news and sent to the client.
S102: and determining a corresponding feedback interaction rule based on the detected feedback operation of the user on any one piece of information in the plurality of sets of presented information.
After the client stores the multiple sets of information sent by the server locally, any one of the multiple sets of information is presented, and in order to more clearly describe the present invention, the "any one of the information" presented herein is referred to as "the first information" in the following.
As shown in fig. 5, first, after a user triggers an information acquisition request for the data push portal, a user interaction interface is displayed at a client, as shown in fig. 5, the user interaction interface provided by the present invention is provided, for example, when the user clicks the card shown in fig. 3, the client switches to the user interaction interface shown in fig. 5; next, any one of the stored multiple sets of information (the first piece of information) is displayed on the interface, as shown in fig. 5, the displayed first piece of information is "happy holidays of big friends nationwide, and is good for saving the world, and the user checks the detailed content of the information by clicking or sliding the first piece of information.
A preferred method for presenting information is that before the user interaction interface presents the first piece of information, the client may issue a greeting to the user, as shown in fig. 5, before presenting the first piece of information, the greeting is presented: "Hi-am Hao, today 2016, 6 months, 13 days Friday, let I recommend you a good-things bar! ". The greeting provided by the invention has various expression forms, for example, the greeting can be 'hey, good in the morning, chat in a bar', 'good at night, tired in a bar, chat in a bar', and the like. The client may set different display contents for different users, for example, if a user uses an application of certain display information for the first time, after the client displays a user interaction interface corresponding to the application, a new guidance language is displayed, for example, the new guidance language is: "choose the following two options and chat me, i tell you something interesting, click the button if you like, click the right button if you do not like", etc.
After the first piece of information is displayed on the client, the user performs feedback operation on the first piece of information, and then determines a corresponding feedback interaction rule based on the feedback operation. The feedback operation executed by the user on the information in the invention specifically comprises positive feedback operation and negative feedback operation, the execution of the positive feedback operation by the user indicates that the user is interested in the displayed information, and the execution of the negative feedback operation by the user indicates that the user is not interested in the displayed information.
The feedback operation of the user on the presented first piece of information can include the following two forms:
in the first form, a user inputs feedback information, specifically, a text base is required to be established in advance at a client, the text base stores text information corresponding to positive feedback and text information corresponding to negative feedback, when the user inputs the feedback information on a user interaction interface, the feedback information is required to be compared with the text information stored in the text base, a feedback type corresponding to the feedback information is determined, and a corresponding feedback interaction rule is determined according to the feedback type.
There are many methods for comparing the feedback information input by the user with the text information stored in the text library by the client, one common method is to find the similarity between two text information, and there are also many methods for finding the similarity between two text information, for example, one method for finding the text similarity is: vectorizing the feedback information and the text information in the text library, then obtaining cosine values of included angles between vectors corresponding to the feedback information and vectors corresponding to the text information in the text library, finally comparing the cosine values of the included angles between the vectors corresponding to the feedback information and the vectors corresponding to the text information, finding out the text information in the text library corresponding to the maximum cosine value, and determining the feedback type corresponding to the feedback information according to the feedback type corresponding to the text information.
As shown in fig. 5, a user interaction interface shows that "happy holiday of big national friends is congratulated, and in order to save the information of good work in the world", the user inputs feedback information "come to a point" on the user interaction interface, the client compares the feedback information with text information in a text library, and if the text information corresponding to negative feedback in the text library has "please recommend other information", the similarity between the feedback information input by the user and the text information is found to be the maximum through calculation, so that the feedback type corresponding to the feedback information input by the user is determined to be negative feedback.
In the second form, a user selects a provided feedback option, specifically, the client establishes a mapping relationship between a feedback button and a positive feedback type and a negative feedback type in advance, and when the user selects a relevant button to trigger, the client determines the feedback type of the feedback operation of the user on the displayed information, and then determines a feedback interaction rule according to the feedback type. As shown in fig. 6, the user interaction interface displays the information that wuhan is flooded on a rainstorm road and a college pond is full of water and runs out, and displays a positive feedback button like and a negative feedback button dislike below the information, and the user can select to press the related buttons to feed back the information.
For the feedback operation performed by the first user, there are many feedback information input by the user on the interactive interface, and in order to better find text information with higher similarity to the dialog information input by the user in the text library, the text information stored in the text library should be as complete as possible, as shown in table 1 below, the text information corresponding to the positive feedback includes: "come again Bar! "," best understanding I! "," Bar Da! "," good praise! "," make recommendations! ", etc.; the negative feedback corresponds to text information: "what this is! "," can you click on another? "," surprise me! "," how this is done! "," is too bored with the bar! ", and the like.
For the feedback operation performed by the second user, the document information corresponding to the feedback button may include many kinds of document information besides "like" and "dislike", as shown in table 1 below: the corresponding file information of the positive feedback button is 'intention', and the corresponding file information of the negative feedback button is 'meaningless'; the file information corresponding to positive feedback is 'interesting', and the file information corresponding to negative feedback is 'boring'; the case information corresponding to positive feedback is 'good comment', the case information corresponding to negative feedback is 'bad comment', and the like.
TABLE 1
Figure GDA0001261617300000111
Figure GDA0001261617300000121
The two feedback operations executed by the user listed above are only exemplary, and in practical applications, there may be other feedback operations, for example, the client establishes a mapping relationship between the letter "Y" in the mobile phone keyboard (physical keyboard or virtual keyboard) and the positive feedback type, establishes a mapping relationship between the letter "N" in the mobile phone keyboard and the negative feedback type, and the user may press the letter "Y" or "N" in the mobile phone keyboard to perform positive and negative feedback on the information displayed on the user interaction interface, and so on.
The feedback interaction rules are also various, in practical application, the feedback interaction rules can be set by users, and the feedback interaction rules are not limited in detail.
In view of the above-mentioned "correlation between multiple pieces of information included in each of multiple pieces of information", the present invention provides a preferable expression form of "feedback interaction rule", specifically, after a client displays any piece of information in the multiple pieces of information, a user performs a positive feedback operation on the piece of information, and the feedback interaction rule corresponding to the positive feedback operation may be: displaying at least one piece of information which belongs to the same group with the displayed information and is not displayed; when the user performs a negative feedback operation on the piece of information, the feedback interaction rule corresponding to the negative feedback operation is: and displaying at least one piece of information which does not belong to the same group as the displayed information.
The feedback interaction rule further comprises: when the feedback operation of the user on any piece of information in the multiple groups of information is positive feedback operation and all pieces of information belonging to the same group with the piece of information are displayed, the corresponding feedback interaction rule is as follows: and displaying at least one piece of information which does not belong to the same group as the displayed information.
In order to more clearly describe the following S103, the process of presenting information in S103 is described in detail by taking the above listed "feedback interaction rule" as an example.
S103: and displaying at least one piece of information, which is matched with the feedback interaction rule and is except for any one piece of information, in the plurality of pieces of information.
And when the client determines the corresponding feedback interaction rule based on the feedback operation of the user on the displayed first piece of information, displaying at least one piece of information matched with the feedback interaction rule except the first piece of information.
Aiming at the feedback interaction rule corresponding to the positive feedback operation, the feedback interaction rule is as follows: in the case of displaying at least one piece of information that belongs to the same group as the displayed information and is not displayed yet, as shown in fig. 7, the first piece of information displayed is "eastern spring late: XXX to carry the prop personally, the feedback information input by the user for the information is "like, come and go", the client determines that the feedback type corresponding to the feedback information is "positive feedback" through text matching, that is, the feedback operation of the user for the first piece of information is positive feedback operation, determines a corresponding feedback interaction rule according to the positive feedback operation, and displays at least one piece of information which belongs to the same group as the first piece of information and is not yet displayed according to the feedback interaction rule, as shown in fig. 7, the displayed information is: "the network is broadcast in the spring 1 month and 20 days later".
The interaction rule corresponding to the negative feedback operation is as follows: the method includes the steps of showing at least one piece of information which is not in the same group with a first piece of information shown, as shown in fig. 8, the first piece of information shown is ' happy festival of big friends across the country ' and ' good work in the world ' for saving ', the feedback information input by a user is ' coming point-to-point ', the client determines that the feedback type corresponding to the feedback information is ' negative feedback ' through text matching, that is, the feedback operation of the user for the first piece of information is negative feedback operation, the corresponding feedback interaction rule is determined according to the negative feedback operation, and at least one piece of information which is not in the same group with the first piece of information is shown according to the feedback interaction rule, as shown in fig. 8, the information shown is: "XXX invites to take a magazine big picture, handsome and beautiful.
The foregoing has mentioned that each group of information in the multiple groups of information obtained by the client from the server may include multiple pieces of information, and for this situation, the present invention provides a preferred method for presenting information, specifically: firstly, a client displays a first piece of information in the plurality of groups of information, and when the feedback operation of a user on the first piece of information is positive feedback operation, the client displays a plurality of pieces of information which are related to the first piece of information and belong to the same group according to a feedback interaction rule corresponding to the positive feedback operation; when the feedback operation of the user on the pieces of information is still a positive feedback operation, the client repeats the steps, namely: the client displays a plurality of pieces of information which are related to the first piece of information and belong to the same group; for this situation, as long as the feedback operation of the user on the pieces of displayed information is a positive feedback operation, the client repeatedly performs the above steps until all information belonging to the same group as the first piece of information is displayed, and at least one piece of information not belonging to the same group as the first piece of information is displayed.
In practical applications, the number of the positive feedback operations continuously performed by the user may be specified, and specifically, when the number of the positive feedback operations continuously performed by the user on the presentation information exceeds a preset value, at least one piece of information of the other group is presented.
For example, assuming that the number of information in a group of information is 7, the preset value for the number of continuous positive feedback of the user is specified to be twice, when the feedback of the user to the first piece of information is positive feedback, 3 pieces of information associated with the first piece of information are displayed on the interface, when the feedback of the user to the 3 pieces of information is still positive feedback, the other 3 pieces of information associated with the first piece of information are continuously displayed on the interface, at this time, the related information of the first group is displayed, and the number of continuous positive feedback of the user reaches the preset value, and then, the client displays at least one piece of information which does not belong to the same group as the first piece of information.
According to the feedback operation of the user on the displayed information and the feedback interaction rule determined according to the feedback operation, other information which is not displayed is displayed, so that the information which is interested in being pushed for the user in a targeted mode according to the preference of the user can be achieved through the interaction operation (the feedback operation of the user on the displayed information) between the information and the user, and the user experience is improved.
After the client displays the multiple groups of information acquired from the server, the client does not display the information any more even if the user performs feedback operation. A preferred method for presenting information is to present an end word after a client presents multiple sets of information acquired from a server, for example, the end word is: "eyes should have rested, see! ", or the end word may also be: "this time, the next time! ", and the like.
The invention displays the closing words and the greetings, the beginners and the like recorded in the above contents in the process of displaying the information, and interacts with the user in a way of simulating human chatting, thereby improving the interest of partial users in reading the information.
The information display method provided by the invention further comprises the following steps: conversation records in a preset time period are saved on a user interaction interface, wherein the conversation records specifically include: the information displayed by the client and the feedback operation executed by the user on the information enable the user to call the conversation record in the preset storage time period and check the information displayed by the client before.
In order to more clearly understand the present solution, the following describes an embodiment of the present invention by using a complete example, each set of display information in the example includes 7 pieces of information, for example, the first set of information described below includes information A, C, D, E, F, G, H, and the 7 pieces of information included in each set of information are associated; the sequence of the display information is as follows: first set of information, second set of information … … nth set of information.
The schematic flow chart of this example is shown in fig. 9, and specifically includes the following steps:
s901: when the user accesses the card by the trigger information acquisition request, the client detects whether the user accesses the card for the first time, and if so, executes S902: displaying the novice guide words; if not, executing S903: and displaying the greeting.
S904: information a in the first set of information is presented.
S905: the client determines whether there is a recommendation related to the information a, that is, whether there is related information of the information a is searched, and if not, the step S906 is executed: the information B in the second set is shown.
If there is information related to the information a, S907 is executed: the user is provided with a feedback option for the information a, and if the user selects negative feedback, S908 is performed: displaying information B in the second group of information; if the user selects positive feedback, S909 is executed: information C, D, E in the first set of information is presented.
S910: the user is provided with a feedback option for information C, D, E, and if the user selects negative feedback, S911 is performed: displaying information B in the second group of information; if the user selects positive feedback, S912 is executed: displaying F, G, H information in the first group of information, displaying all information contained in the first group of information, and displaying information B in the second group of information (S906); repeating the above S904 to S912 until all N groups of information are displayed, and then performing S913: and displaying the ending language.
The embodiment of the present invention further provides an interactive information display device, a schematic structural diagram of the device is shown in fig. 10, and the device specifically includes the following units:
a sending unit 1001, a determining unit 1002 and a presenting unit 1003, wherein:
a sending unit 1001, configured to send an information acquisition request triggered by a user, and receive multiple sets of information returned in response to the information acquisition request;
a determining unit 1002, configured to determine a corresponding feedback interaction rule based on a detected feedback operation of a user on any piece of information in the displayed multiple sets of information;
the display unit 1003 is configured to display at least one piece of information, which is matched with the feedback interaction rule and is other than any one piece of information, in the multiple pieces of information.
The specific working flow of the device embodiment provided by the invention is as follows: firstly, the sending unit 1001 sends an information obtaining request triggered by a user, and receives multiple sets of information returned in response to the information obtaining request, secondly, the determining unit 1002 determines a corresponding feedback interaction rule based on a detected feedback operation of the user on any one of the multiple sets of displayed information, and finally, the displaying unit 1003 displays at least one piece of information, matched with the feedback interaction rule, of the multiple sets of information except for any one of the displayed information.
In the embodiment of the invention, based on the feedback operation of the user on the display information, the feedback interaction rule corresponding to the feedback operation is determined, so that other information which is not displayed and is matched with the feedback interaction rule is displayed, therefore, the information is pertinently pushed to the user by effectively interacting with the user, and the problems that the interaction with the user cannot be directly carried out and the information is pertinently pushed to the user in the prior art are solved.
There are many ways to implement the information display in this embodiment of the apparatus, for example, in the first embodiment, the sending unit 1001 is used to send the information obtaining request triggered by the user, including
The sending unit 1001 detects an information acquisition request triggered by data push entry information sent by a user to a server, and sends the information acquisition request to the server.
In the second embodiment, the apparatus further includes a receiving unit 1004, where the receiving unit 1004 is configured to:
and receiving data push entry information issued by the server in a preset push time period, and displaying the data push entry information.
In the third embodiment, each group of information in the multiple groups of information comprises multiple pieces of information, and the content of the pieces of information belonging to the same group is related.
In a fourth embodiment, the determining unit 1002 is configured to determine, based on a detected feedback operation of a user on any one of the presented multiple sets of information, a corresponding feedback interaction rule, where the feedback interaction rule includes:
when detecting that the feedback operation of the user on any piece of information is positive feedback operation, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information which belongs to the same group with any piece of information and is not displayed yet.
In a fifth implementation manner, the determining unit 1002 is configured to determine, based on a detected feedback operation of the user on any information in the presented multiple sets of information, a corresponding feedback interaction rule, where the feedback interaction rule includes:
when the feedback operation of the user on any piece of information is detected to be positive feedback operation and all pieces of information belonging to the same group with any piece of information are displayed, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information not belonging to the same group with any piece of information.
In a sixth implementation manner, the determining unit 1002 is configured to determine, based on the detected feedback operation of the user on any one of the presented multiple sets of information, a corresponding feedback interaction rule, and includes:
when the feedback operation of the user on any piece of information is detected to be negative feedback operation, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information which is not in the same group with any piece of information.
In a seventh implementation manner, the feedback operation of the user on any one of the presented multiple sets of information includes any one of the following forms:
inputting feedback information by a user;
and selecting the provided feedback option by the user.
Those skilled in the art will appreciate that the present invention includes apparatus directed to performing one or more of the operations described in the present application. These devices may be specially designed and manufactured for the required purposes, or they may comprise known devices in general-purpose computers. These devices have stored therein computer programs that are selectively activated or reconfigured. Such a computer program may be stored in a device (e.g., computer) readable medium, including, but not limited to, any type of disk including floppy disks, hard disks, optical disks, CD-ROMs, and magnetic-optical disks, ROMs (Read-Only memories), RAMs (Random Access memories), EPROMs (Erasable Programmable Read-Only memories), EEPROMs (Electrically Erasable Programmable Read-Only memories), flash memories, magnetic cards, or optical cards, or any type of media suitable for storing electronic instructions, and each coupled to a bus. That is, a readable medium includes any medium that stores or transmits information in a form readable by a device (e.g., a computer).
It will be understood by those within the art that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented by computer program instructions. Those skilled in the art will appreciate that the computer program instructions may be implemented by a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, implement the features specified in the block or blocks of the block diagrams and/or flowchart illustrations of the present disclosure.
Those of skill in the art will appreciate that various operations, methods, steps in the processes, acts, or solutions discussed in the present application may be alternated, modified, combined, or deleted. Further, various operations, methods, steps in the flows, which have been discussed in the present application, may be interchanged, modified, rearranged, decomposed, combined, or eliminated. Further, steps, measures, schemes in the various operations, methods, procedures disclosed in the prior art and the present invention can also be alternated, changed, rearranged, decomposed, combined, or deleted.
The foregoing is only a partial embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (16)

1. A method of interactive information presentation, comprising:
sending an information acquisition request triggered by a user, and receiving a plurality of groups of information acquired from stored information by a server according to an information acquisition identifier in the information acquisition request, wherein a plurality of pieces of information contained in each group of information are associated;
storing the multiple groups of information locally, and displaying any one piece of stored information in the multiple groups of information;
determining a corresponding feedback interaction rule based on the detected feedback operation of the user on any one piece of information in the plurality of sets of displayed information;
and displaying at least one piece of information, which is matched with the feedback interaction rule and is except for any one piece of information, in the plurality of pieces of information.
2. The method of claim 1, wherein the step of sending a user-triggered information acquisition request comprises:
the method comprises the steps of detecting an information acquisition request triggered by data push entry information sent by a user aiming at a server, and sending the information acquisition request to the server.
3. The method of claim 2, further comprising:
and receiving data push entry information issued by a server in a preset push time period, and displaying the data push entry information.
4. The method according to claim 1, wherein each group of the plurality of groups of information includes a plurality of pieces of information, and the pieces of information belonging to the same group are related in content.
5. The method according to claim 4, wherein the step of determining the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented information in the plurality of sets of information comprises:
and when the feedback operation of the user on any piece of information is detected to be positive feedback operation, determining that the corresponding feedback interaction rule is to display at least one piece of information which belongs to the same group with any piece of information and is not displayed yet.
6. The method according to claim 4, wherein the step of determining the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented information in the plurality of sets of information comprises:
and when the feedback operation of the user on any piece of information is detected to be positive feedback operation and all pieces of information which belong to the same group with the any piece of information are displayed, determining that the corresponding feedback interaction rule is to display at least one piece of information which does not belong to the same group with the any piece of information.
7. The method according to claim 4, wherein the step of determining the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented information in the plurality of sets of information comprises:
and when the feedback operation of the user on any piece of information is detected to be negative feedback operation, determining that the corresponding feedback interaction rule is to display at least one piece of information which is not in the same group with any piece of information.
8. The method according to claim 1, wherein the feedback operation of the user on any one of the presented information in the plurality of sets of information includes any form of:
inputting feedback information by a user;
and selecting the provided feedback option by the user.
9. An apparatus for interactive information presentation, comprising:
sending unit, confirm unit and show unit, wherein:
the sending unit is used for sending an information acquisition request triggered by a user, receiving a plurality of groups of information acquired by a server from stored information according to an information acquisition identifier in the information acquisition request, associating a plurality of pieces of information contained in each group of information, storing the plurality of groups of information locally, and displaying any one of the stored plurality of groups of information
The determining unit is used for determining a corresponding feedback interaction rule based on the detected feedback operation of the user on any one piece of information in the plurality of groups of displayed information;
the display unit is used for displaying at least one piece of information, matched with the feedback interaction rule, in the plurality of groups of information except any one piece of information.
10. The apparatus of claim 9, wherein the sending unit is configured to send a user-triggered information acquisition request, and comprises:
the sending unit detects an information acquisition request triggered by data push entry information sent by a user aiming at a server, and sends the information acquisition request to the server.
11. The apparatus of claim 9, further comprising a receiving unit configured to:
and receiving data push entry information issued by a server in a preset push time period, and displaying the data push entry information.
12. The apparatus according to claim 9, wherein each group of the plurality of groups of information includes a plurality of pieces of information, and the pieces of information belonging to the same group are related in content.
13. The apparatus according to claim 12, wherein the determining unit is configured to determine the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented information in the plurality of sets of information, and includes:
when it is detected that the feedback operation of the user on any piece of information is a positive feedback operation, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information which belongs to the same group as the any piece of information and is not displayed yet.
14. The apparatus according to claim 12, wherein the determining unit is configured to determine the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented information in the plurality of sets of information, and includes:
when it is detected that the feedback operation of the user on any piece of information is a positive feedback operation and all pieces of information belonging to the same group as any piece of information are displayed, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information not belonging to the same group as any piece of information.
15. The apparatus according to claim 12, wherein the determining unit is configured to determine the corresponding feedback interaction rule based on the detected feedback operation of the user on any one of the presented information in the plurality of sets of information, and includes:
when it is detected that the feedback operation of the user on any piece of information is a negative feedback operation, the determining unit determines that the corresponding feedback interaction rule is to display at least one piece of information which is not in the same group as any piece of information.
16. The apparatus according to claim 9, wherein the feedback operation of the user on any one of the presented information in the plurality of sets of information includes any form of:
inputting feedback information by a user;
and selecting the provided feedback option by the user.
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