CN102710777A - Advertisement push-delivery method and system, as well as advertisement pusher - Google Patents
Advertisement push-delivery method and system, as well as advertisement pusher Download PDFInfo
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- CN102710777A CN102710777A CN2012101828227A CN201210182822A CN102710777A CN 102710777 A CN102710777 A CN 102710777A CN 2012101828227 A CN2012101828227 A CN 2012101828227A CN 201210182822 A CN201210182822 A CN 201210182822A CN 102710777 A CN102710777 A CN 102710777A
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Abstract
The invention provides an advertisement push-delivery method and an advertisement push-delivery system, as well as an advertisement pusher, wherein the method comprises the steps as follows: the advertisement pusher receives a service access request to a service server from a terminal, and the service access request is transmitted to the service server; the advertisement pusher receives a service access response of the terminal from the service server, the service access response includes address information of an advertisement page and indication information for indicating the terminal start advertisement request, the service access response is transmitted to the terminal to enable the terminal to obtain the advertisement page from an advertisement server storing the advertisement page. The invention has the benefit that the advertisement push-delivery is achieved during a terminal use service.
Description
Technical field
The present invention relates to the communication technology, relate in particular to a kind of advertisement sending method and system and advertisement pushing device.
Background technology
(Wireless Local Area Networks is called for short: WLAN) for its user broadband inserting service is provided through dispose WLAN in the hot spot region respectively to run the commercial city at present; The access control mode of WLAN commonly used is; User terminal and WAP (Access Point, be called for short: AP) set up related and obtain after the IP address, webpage is opened through HTTP request online in the terminal; This HTTP request accessed network closes for example access controller (Access Controller of equipment; Be called for short: AC) intercept and capture, AC blocks the HTTP request at terminal, and the address of Portal server is sent to the terminal; Make the terminal be redirected to Portal server, send the HTTP request to Portal server.Portal server will push the Portal page and give the terminal, supply the user to fill in username and password, and transfer to certificate server for example Radius carry out authentication; The terminal can begin online behind the authentication success.
In above-mentioned broadband access process, the advertisement pushing of WLAN is based on the mode of Portal mostly, is about to the advertisement page to be pushed and is embedded on the Portal page and shows, realizes the propelling movement of different advertisements through the different Portal pages; And; This mode is owing to be that the Portal page when utilizing login authentication carries out advertisement pushing; Therefore also can only in the process of user log-in authentication, show; The later stage user owing to no longer include the participation of Portal server, also is difficult to again the user carried out advertisement pushing in using professional process.
Summary of the invention
The present invention provides a kind of advertisement sending method and system and advertisement pushing device, to be implemented in the advertisement pushing in the professional use.
First aspect of the present invention provides a kind of advertisement sending method, comprising:
The Operational Visit request that advertisement pushing device receiving terminal sends to service server, and said Operational Visit request is forwarded to said service server;
Said advertisement pushing device receives the Operational Visit that said service server returns to said terminal and replys; And in said Operational Visit is replied, carry the address information of the advertisement page and indicate after the indication information of said starting terminal ad-request; Said Operational Visit replied return to said terminal, so that said terminal address information according to the said advertisement page when Operational Visit is obtained the said advertisement page from the Advertisement Server of storing the said advertisement page.
Another aspect of the present invention provides a kind of advertisement pushing device, comprising:
Information receiving unit is used for the Operational Visit request that receiving terminal sends to service server, and said Operational Visit request is forwarded to said service server;
The advertisement pushing unit; Being used to receive the Operational Visit that said service server returns to said terminal replys; And in said Operational Visit is replied, carry the address information of the advertisement page and indicate after the indication information of said starting terminal ad-request; Said Operational Visit replied return to said terminal, so that said terminal address information according to the said advertisement page when Operational Visit is obtained the said advertisement page from the Advertisement Server of storing the said advertisement page.
Another aspect of the present invention provides a kind of advertisement pushing system, comprising: advertisement pushing device of the present invention and Advertisement Server; Said Advertisement Server is used to store the said advertisement page.
The technique effect of advertisement sending method of the present invention and system and advertisement pushing device is: utilize the Advertisement Server stores advertisements page, the Portal page when being no longer dependent on login authentication; And; Through the advertisement pushing device is set; This advertisement pushing device carries the address information of the advertisement page in Operational Visit is replied; Just can make the terminal when using business, obtain the advertisement page from Advertisement Server, thereby realize the advertisement pushing in the terminal use business procedure according to this address information.
Description of drawings
Fig. 1 is the applied network architecture sketch map of advertisement sending method embodiment of the present invention;
Fig. 2 is the signalling diagram of advertisement sending method one embodiment of the present invention;
Fig. 3 is the schematic flow sheet of another embodiment of advertisement sending method of the present invention;
Fig. 4 obtains flow process one for the terminal access information among another embodiment of advertisement sending method of the present invention;
Fig. 5 obtains flow process two for the terminal access information among another embodiment of advertisement sending method of the present invention;
Fig. 6 is the structural representation of advertisement pushing device embodiment of the present invention.
Embodiment
Clearer for explanation, as at first to provide this method to use system architecture diagram to the advertisement sending method of the embodiment of the invention.Fig. 1 is the applied network architecture sketch map of advertisement sending method embodiment of the present invention; As shown in Figure 1, can promptly dispose the advertisement pushing device before the BRAS/AC in the network insertion side; This advertisement pushing device can be analyzed the data flow of process, but its not with mutual other information of BRAS; For example can Advertisement Server be deployed on the WLAN business platform simultaneously; In addition, BRAS also with Internet in service server be connected.
Embodiment one
Fig. 2 is the signalling diagram of advertisement sending method one embodiment of the present invention, and as shown in Figure 2, this method can comprise:
201, the Operational Visit request of advertisement pushing device receiving terminal transmission;
Wherein, the terminal through after the logging in network, just begins access service in authentication, sends the request of HTTP Operational Visit to service server, and this Operational Visit request meeting is through the advertisement pushing device.
202, the advertisement pushing device is forwarded to said service server with said Operational Visit request;
Wherein, The advertisement pushing device is receiving the terminal will be sent to the Operational Visit request of service server the time; Can this Operational Visit request be forwarded to service server, be equivalent to this Operational Visit request and when service server sends, passing through from the advertisement pushing device from the terminal.
203, the advertisement pushing device receives the Operational Visit that said service server returns and replys;
Wherein, it is that service server returns to the terminal that this Operational Visit is replied, and it is received by the advertisement pushing device through the advertisement pushing device.
204, the advertisement pushing device indication information that in said Operational Visit is replied, carries the address information of the advertisement page and indicate said starting terminal ad-request;
Wherein, for example, this indication information can be asked for the HTTP of visit Advertisement Server or other are used to visit the request instruction of Advertisement Server.
Be exemplified below: the address information of supposing the advertisement page is " xxx "; The Operational Visit that the advertisement pushing device returns to the terminal comprises " http://xxx " in replying; Then this moment, " http: // " wherein just was equivalent to indication information, and this indication information is used to indicate starting terminal http: the ad-request of form.
205, the advertisement pushing device is replied said Operational Visit and is returned to said terminal;
206, terminal address information according to the said advertisement page when Operational Visit is sent ad-request, the said advertisement page of acquisition request to the Advertisement Server of the said advertisement page of storage;
Wherein, When reply at the Operational Visit that receives service server at the terminal; Just can initiate professional to service server; Be common terminal before service server initiation business, can carry out above-mentioned Operational Visit request and after receiving that Operational Visit that service server returns is replied, beginning is formal use professional.
In the present embodiment, is replying according to Operational Visit when carrying out Operational Visit at the terminal, and the address information of the advertisement page that carries in also replying according to Operational Visit is simultaneously obtained this advertisement page to Advertisement Server.
207, Advertisement Server returns advertisement to the terminal and replys, and the advertisement page is pushed to the terminal.
Wherein, this Advertisement Server is equivalent to the memory device of an advertisement page, and it need be sent to the terminal with the advertisement page of terminal request, and concrete advertisement pushing processing is to be carried out by the advertisement pushing device.
The advertisement sending method of present embodiment; Through the advertisement pushing device is set; This advertisement pushing device carries the address information of the advertisement page in Operational Visit is replied; Just can make the terminal when using business, obtain the advertisement page from Advertisement Server, thereby realize the advertisement pushing in the terminal use business procedure according to this address information.
Embodiment two
Fig. 3 is the schematic flow sheet of another embodiment of advertisement sending method of the present invention, and this flow process is that the advertisement pushing device is carried out, and as shown in Figure 3, the advertisement sending method of present embodiment can comprise:
301, the packet of advertisement pushing device receiving terminal transmission;
Wherein, just through the advertisement pushing device, the advertisement pushing device can not impact the normal transmission of packet the packet that send at the terminal, is equivalent to just obtain through out-of-date the monitoring at packet.
302, advertisement pushing device judgment data bag belongs to network frame or business datum;
Wherein, described network frame for example can comprise related etc. the management frames tunnel when making up CAPWAP tunnel between AP and AC setting up frame, terminal STA and add WLAN, or be used to the DHCP message of terminal distribution IP address.Business datum in the Operational Visit request that described business datum is meant, the for example data in HTTP request during access service.
If said packet belongs to network frame, then continue to carry out 303; Otherwise,, then continue to carry out 304 if said packet belongs to business datum.
303, the advertisement pushing device obtains the access information at terminal;
Wherein, the access information at said terminal for example comprises the associated AP, MAC Address, IP address at terminal etc.; In this step, the advertisement pushing device can obtain access information and storage.
Concrete, describe through the obtain manner of two signaling diagrams as follows access information:
Fig. 4 obtains flow process one for the terminal access information among another embodiment of advertisement sending method of the present invention; As shown in Figure 4; With the thin AP architecture is example; Make up CAPWAP tunnel between AP and AC, the advertisement pushing device can be intercepted and captured corresponding tunnel and set up frame, and resolves the tunnel and set up frame and obtain corresponding relation and Tunnel Identifier (like tunnel ID) between AP and the AC.And the advertisement pushing device can be set up AP tabulation in view of the above, can write down the MAC Address, tunnel ID of IP address, the AP of AP sign, AP, corresponding AC etc. in this AP tabulation.
Still referring to Fig. 4, wherein, the Beacon among Fig. 4 is a beacon frame, and Probe is an explore frame, and 802.11AUTH represents 802.11 physical certifyings, and 802.11 association/management represent 802.11 associate management; Terminal STA scans wlan network, encapsulates through the IEEE802.11 frame of CAPWAP agreement with STA, and foundation is related with AP's.The advertisement pushing device is intercepted and captured the management frames such as AP association that STA adds WLAN, and resolves MAC Address, the Tunnel Identifier (like tunnel ID) that said management frames obtains said terminal; In addition, through resolving above-mentioned management frames, can also obtain the information such as access SSID at terminal.The advertisement pushing device can be set up STA tabulation with information such as above-mentioned terminal MAC Address, tunnel ID, and, can set up related that STA tabulation and AP tabulate through tunnel ID.
Fig. 5 obtains flow process two for the terminal access information among another embodiment of advertisement sending method of the present invention; As shown in Figure 5; After the WLAN association is accomplished at the terminal, promptly initiate DynamicHost agreement (Dynamic Host Configuration Protocol, abbreviation: DHCP) request are set; Dynamic Host Configuration Protocol server returns DHCP and replys, distributing terminals IP address.At this moment, the advertisement pushing device can be intercepted and captured corresponding D HCP message, and resolves IP address and MAC Address that said DHCP message obtains the terminal.Advertisement Server can upgrade the STA tabulation of above-mentioned storage according to MAC Address, and the IP address is added in the STA tabulation.
Through above-mentioned Fig. 4 and the flow process of Fig. 5, can obtain the access informations such as associated AP, MAC Address, IP address at terminal.Access authentication just can be carried out through the Portal page in the terminal afterwards; The advertisement pushing device also can continue to return carries out 301,302; Promptly continue to receive follow-up packet, the judgement of the line data bag of going forward side by side can begin in the Operational Visit at terminal, to open the advertisement pushing service usually.
304, the advertisement pushing device to Operational Visit request resolve, obtain the corresponding user's in said terminal behavior preference information and IP address;
Wherein, When advertisement pushing device judgment data bag is the business datum that belongs in the Operational Visit request in 302; Then can resolve, acquire terminal use's behavior preference information, for example this Operational Visit request; Can resolve the keyword message that obtains the customer service request, reflect user's behavior preference information through this keyword.
In addition, in this step, the advertisement pushing device can also be through resolving the Operational Visit request, the IP address at acquisition terminal, service VLAN etc.Certainly, the advertisement pushing device can be selected only to push the corresponding advertisement page according to the behavior preference information, also can select according to access information, perhaps simultaneously carry out the propelling movement of the advertisement page according to modes such as access information and behavior preference information.Present embodiment hypothesis advertisement pushing device wants the while according to the access information and the behavior preference information pushed advertisement page, then can continue to carry out 305.
305, the advertisement pushing device obtains the access information at terminal according to the IP address;
Wherein, the advertisement pushing device can be according to the IP address, and the MAC Address, SSID information of IP address, the AP of corresponding IP address of terminal, terminal MAC Address, AP sign, AP etc. are obtained in inquiry in the STA tabulation of storage, the AP tabulation.
306, the advertisement pushing device judges whether to carry out advertisement pushing according to access information;
Be exemplified below: the advertisement pushing device can according to resolve in 304 the vlan information that obtains judge whether into WLAN professional; If, then continue to judge whether the needs advertisement pushing according to SSID information, otherwise, process ends; If confirm the needs advertisement pushing according to SSID information, then continue 307, if do not need, process ends then.Can store relevant advertisement pushing strategy in this advertisement pushing device, for example, when SSID information is A just for the terminal pushed advertisement page, otherwise the pushed advertisement page etc. not.
307, the advertisement pushing device carries the address information of the advertisement page in Operational Visit is replied;
For example, the advertisement pushing device will with the address information of the behavior preference information and the access information corresponding advertisement page, be carried at during Operational Visit that service server returns to the terminal replys.For example, inlay, as adding http://xxx/userinfo=xxx/useraccessinfo=xxx/keyword=xxx through HTTPURL.
In addition, the advertisement pushing device also carries the indication information of the said starting terminal ad-request of indication in Operational Visit is replied.
308, the advertisement pushing device is replied Operational Visit and is returned to the terminal;
Wherein, The advertisement pushing device is replied Operational Visit and is returned to the terminal; The address information of the advertisement page that carry in just can be in Operational Visit replying according to said Operational Visit at the terminal; Obtain the corresponding advertisement page from the Advertisement Server of the stores advertisements page, thus the advertisement pushing when being implemented in Operational Visit.
In the present embodiment; The advertisement pushing device is a comprehensive analytical equipment, and himself can analyze packet, obtains the access information at terminal; Can also carry out the business datum analysis and obtain user's behavior preference information, and the comprehensive access information and the behavior preference information pushed advertisement page; These are handled all is to be accomplished by equipment of advertisement pushing device, is equivalent to a kind of centralized deployment scheme; The benefit of this centralized deployment is, to other equipment in the network for example BRAS etc. can not exert an influence, implement more convenient.
Embodiment three
Fig. 6 is the structural representation of advertisement pushing device embodiment of the present invention, and this advertisement pushing device can be carried out the advertisement sending method of any embodiment of the present invention, and is as shown in Figure 6, and this advertisement pushing device can comprise: information receiving unit 61 and advertisement pushing unit 62; Wherein,
Further, this advertisement pushing device can also comprise resolution unit 63 and memory cell 64; Wherein,
Accordingly, information receiving unit 61 also is used to resolve said Operational Visit request, obtains the IP address at said terminal, and with said IP address notification advertisement pushing unit; Advertisement pushing unit 62; Also be connected with said memory cell 64; Be used for address, from said memory cell, obtain the access information at said terminal, and in said Operational Visit is replied, carry the address information with the said access information corresponding advertisement page according to said IP.
Further, advertisement pushing unit 62 also is used for after obtaining the access information at terminal according to the IP address, judging whether to carry out advertisement pushing according to access information; If then carry out the address information of in Operational Visit is replied, carrying with the access information corresponding advertisement page; Otherwise, process ends.
Further; This advertisement pushing device can also comprise: catch judging unit 65; Be connected with resolution unit 63 with information receiving unit 61 respectively, be used for the packet that receiving terminal sends, and the judgment data bag belong to the business datum in network frame or the Operational Visit request; Network frame comprises that the tunnel sets up frame, management frames or DHCP message; If packet belongs to network frame, then packet is sent to resolution unit 63; If packet belongs to the business datum in the Operational Visit request, then packet is sent to information receiving unit 61.
Further, information receiving unit 61 also is used for to Operational Visit request and resolves, and obtains the corresponding user's in terminal behavior preference information; Accordingly, advertisement pushing unit 62 also is used for replying the address information of carrying with the behavior preference information corresponding advertisement page at Operational Visit.
The advertisement pushing device of present embodiment; Through in Operational Visit is replied, carrying the address information of the advertisement page; Just can make the terminal when using business, obtain the advertisement page from Advertisement Server, thereby realize the advertisement pushing in the terminal use business procedure according to this address information.
Embodiment four
The present invention also provides a kind of advertisement pushing system, and this system comprises: advertisement pushing device of the present invention and Advertisement Server; Said Advertisement Server is used for the stores advertisements page.The structure of concrete advertisement pushing device, and how this advertisement pushing device cooperate the propelling movement that realizes the advertisement page with Advertisement Server, can combine referring to arbitrary method embodiment of the present invention and advertisement pushing device embodiment said.This advertisement pushing system has realized the advertisement pushing in the terminal use business procedure.
One of ordinary skill in the art will appreciate that: all or part of step that realizes above-mentioned each method embodiment can be accomplished through the relevant hardware of program command.Aforesaid program can be stored in the computer read/write memory medium.This program the step that comprises above-mentioned each method embodiment when carrying out; And aforesaid storage medium comprises: various media that can be program code stored such as ROM, RAM, magnetic disc or CD.
What should explain at last is: above each embodiment is only in order to explaining technical scheme of the present invention, but not to its restriction; Although the present invention has been carried out detailed explanation with reference to aforementioned each embodiment; Those of ordinary skill in the art is to be understood that: it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, perhaps to wherein part or all technical characteristic are equal to replacement; And these are revised or replacement, do not make the scope of the essence disengaging various embodiments of the present invention technical scheme of relevant art scheme.
Claims (11)
1. an advertisement sending method is characterized in that, comprising:
The Operational Visit request that advertisement pushing device receiving terminal sends to service server, and said Operational Visit request is forwarded to said service server;
Said advertisement pushing device receives the Operational Visit that said service server returns to said terminal and replys; And in said Operational Visit is replied, carry the address information of the advertisement page and indicate after the indication information of said starting terminal ad-request; Said Operational Visit replied return to said terminal, so that said terminal address information according to the said advertisement page when Operational Visit is obtained the said advertisement page from the Advertisement Server of storing the said advertisement page.
2. advertisement sending method according to claim 1; It is characterized in that; Said advertisement pushing device receiving terminal is before the Operational Visit request that service server sends; Also comprise: said advertisement pushing device obtains the access information at said terminal, and said access information comprises associated AP, MAC Address, the IP address at said terminal;
Said advertisement pushing device obtains the access information at terminal, specifically comprises:
Frame is set up in the tunnel that said Advertisement Server is intercepted and captured between wireless access point AP and the access controller AC, and resolves said tunnel and set up frame and obtain corresponding relation and Tunnel Identifier between AP and the AC;
Said Advertisement Server is intercepted and captured the management frames of said terminal associated AP, and resolves MAC Address, Tunnel Identifier that said management frames obtains said terminal; Set up the associated AP at said terminal and the corresponding relation of MAC Address through said Tunnel Identifier;
Said Advertisement Server is intercepted and captured DynamicHost the protocol DHCP message is set, and resolves IP address and MAC Address that said DHCP message obtains the terminal; Set up the corresponding relation of IP address, MAC Address and the associated AP at said terminal through said MAC Address;
Accordingly; Said advertisement pushing device receiving terminal is after the Operational Visit request that service server sends; Also comprise: said Advertisement Server is resolved said Operational Visit request, obtains the IP address at said terminal, and obtains the access information at said terminal according to said IP address;
Said address information of in said Operational Visit is replied, carrying the advertisement page comprises: in said Operational Visit is replied, carry the address information with the said access information corresponding advertisement page.
3. advertisement sending method according to claim 2 is characterized in that, said obtain the access information at said terminal according to said IP address after, also comprise:
Said Advertisement Server judges whether to carry out advertisement pushing according to said access information;
If then carry out said address information of in Operational Visit is replied, carrying with the said access information corresponding advertisement page; Otherwise, process ends.
4. advertisement sending method according to claim 2 is characterized in that, obtains at said advertisement pushing device also to comprise before the access information at terminal:
The packet that said advertisement pushing device receiving terminal sends, and judge that said packet belongs to the business datum in network frame or the said Operational Visit request; Said network frame comprises that said tunnel sets up frame, management frames or DHCP message;
If said packet belongs to network frame, then the advertisement pushing device is carried out the access information at said acquisition terminal.
5. advertisement sending method according to claim 4; It is characterized in that; If said advertisement pushing device judges that said packet belongs to the business datum in the said Operational Visit request, then be the Operational Visit request that said advertisement pushing device receiving terminal sends to service server;
Accordingly, then said advertisement pushing device also comprises after receiving said Operational Visit request: said Operational Visit request is resolved, obtain the corresponding user's in said terminal behavior preference information;
Said address information of in said Operational Visit is replied, carrying the advertisement page also comprises: in said Operational Visit is replied, carry the address information with the said behavior preference information corresponding advertisement page.
6. an advertisement pushing device is characterized in that, comprising:
Information receiving unit is used for the Operational Visit request that receiving terminal sends to service server, and said Operational Visit request is forwarded to said service server;
The advertisement pushing unit; Being used to receive the Operational Visit that said service server returns to said terminal replys; And in said Operational Visit is replied, carry the address information of the advertisement page and indicate after the indication information of said starting terminal ad-request; Said Operational Visit replied return to said terminal, so that said terminal address information according to the said advertisement page when Operational Visit is obtained the said advertisement page from the Advertisement Server of storing the said advertisement page.
7. advertisement pushing device according to claim 6 is characterized in that, also comprises:
Resolution unit is used to obtain the access information at terminal, and said access information comprises associated AP, MAC Address, the IP address at said terminal; Specifically comprise: frame is set up in the tunnel of intercepting and capturing between wireless access point AP and the access controller AC, and resolves said tunnel and set up frame and obtain corresponding relation and Tunnel Identifier between AP and the AC; Intercept and capture the management frames of said terminal associated AP, and resolve MAC Address, Tunnel Identifier that said management frames obtains said terminal; Intercept and capture DynamicHost the protocol DHCP message is set, and resolve IP address and MAC Address that said DHCP message obtains the terminal; Set up the corresponding relation of IP address, MAC Address and the associated AP at said terminal;
Memory cell is connected with said resolution unit, is used to store the access information at said terminal;
Accordingly,
Said information receiving unit also is used to resolve said Operational Visit request, obtains the IP address at said terminal, and with said IP address notification advertisement pushing unit;
Said advertisement pushing unit; Also be connected with said memory cell; Be used for address, from said memory cell, obtain the access information at said terminal, and in said Operational Visit is replied, carry the address information with the said access information corresponding advertisement page according to said IP.
8. advertisement pushing device according to claim 7 is characterized in that,
Said advertisement pushing unit also is used for after obtaining the access information at said terminal according to said IP address, judging whether to carry out advertisement pushing according to said access information; If then carry out said address information of in Operational Visit is replied, carrying with the access information corresponding advertisement page; Otherwise, process ends.
9. advertisement pushing device according to claim 7 is characterized in that, also comprises:
Catch judging unit, be connected with resolution unit with said information receiving unit respectively, be used for the packet that receiving terminal sends, and judge that said packet belongs to the business datum in network frame or the said Operational Visit request; Said network frame comprises that said tunnel sets up frame, management frames or DHCP message;
If said packet belongs to network frame, then said packet is sent to said resolution unit; If said packet belongs to the business datum in the said Operational Visit request, then said packet is sent to said information receiving unit.
10. advertisement pushing device according to claim 7 is characterized in that,
Said information receiving unit also is used for said Operational Visit request is resolved, and obtains the corresponding user's in said terminal behavior preference information;
Accordingly, said advertisement pushing unit also is used for replying the address information of carrying with the said behavior preference information corresponding advertisement page at said Operational Visit.
11. an advertisement pushing system is characterized in that, comprising: arbitrary described advertisement pushing device of claim 6-10 and Advertisement Server;
Said Advertisement Server is used to store the said advertisement page.
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