CN107862552A - Transmitting advertisement information method, apparatus and system - Google Patents

Transmitting advertisement information method, apparatus and system Download PDF

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Publication number
CN107862552A
CN107862552A CN201711105752.4A CN201711105752A CN107862552A CN 107862552 A CN107862552 A CN 107862552A CN 201711105752 A CN201711105752 A CN 201711105752A CN 107862552 A CN107862552 A CN 107862552A
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user
information
advertisement
advertising
matching
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CN107862552B (en
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赵乐琪
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Suzhou Lifeng Zhilian Technology Co.,Ltd.
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Beijing Zhi Key Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G06Q30/0258—Registration
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of transmitting advertisement information method, apparatus and system, is related to technical field of advertisement, and main purpose can lift user information safety, reduces the risk of operator's leakage privacy of user, while can lift the accuracy of transmitting advertisement information.Methods described includes：The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries the user identity information of request advertisement pushing；The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And the advertising message locally preserved is matched according to the user's characteristic information；The advertising message of matching is sent to the advertising push service device, in order to by the transmitting advertisement information of the matching to user terminal.The present invention is applied to the push of advertising message.

Description

Transmitting advertisement information method, apparatus and system
Technical field
The present invention relates to technical field of advertisement, more particularly to a kind of transmitting advertisement information method, apparatus and system.
Background technology
In recent years, with continuing to develop and runing, operator have accumulated substantial amounts of user profile, such as the consumption note of user Record, identity information, behavioural information etc..By the way that these information are analyzed and excavated, value can be produced, is especially pushed away in advertisement Send these user profile of aspect to produce immense value, the purchase preference of user can be such as analyzed according to user profile, The advertisement for the commodity or service bought by user is easier when user surfs the Net to user's push.
At present, in protection privacy of user reason, user profile is generally entered when with the cooperation of advertisement pushing side by operator The extensive processing of row, or desensitization process, then the user profile after handling obtained user tag information or desensitizing is sent To advertisement pushing side so that advertisement pushing side matches advertising message and by the transmitting advertisement information of matching to user terminal.For example, Some user profile is：18 years old users, XX cell XX streets, 300 yuan of monthly average telephone expenses, it is extensive to handle obtained user tag Information is：10-20 year, XX cells, the level of consumption it is high.In another example user profile is：Name, Liu Dehua, identification card number, 210722193701010082, the user profile after desensitization process is changed into：Name, * morals China, identification card number, 210722********0082.However, when the user tag information of advertisement pushing side's accumulation is enough, user can be analyzed Specifying information, cause user profile to reveal, cause the security of user profile relatively low, and increase operator leakage privacy of user Risk.In addition, the use value of the user profile after desensitization is relatively low, or even value is lost, cause the advertising message essence of matching Exactness is relatively low, causes the accuracy of transmitting advertisement information relatively low.
The content of the invention
In view of this, the present invention provides a kind of transmitting advertisement information method, apparatus and system, main purpose and is to carry User information safety is risen, reduces the risk of operator's leakage privacy of user, while the accurate of transmitting advertisement information can be lifted Degree.
According to present invention one side, there is provided a kind of transmitting advertisement information method, including：
The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement and pushed away The user identity information sent；
The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And The advertising message locally preserved is matched according to the user's characteristic information；
The advertising message of matching is sent to the advertising push service device, in order to which the advertising message of the matching is pushed away Give user terminal.
According to second aspect of the present invention, there is provided a kind of transmitting advertisement information method, including：
When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to operator's clothes Business device, the advertisement pushing request carry the user identity information of request advertisement pushing；
The advertising message that the carrier server matches according to user's characteristic information is received, the user's characteristic information is What is obtained is analyzed to user profile according to the user identity information；
Give the transmitting advertisement information of reception to the user terminal.
According to third aspect of the present invention, there is provided a kind of carrier server, including：
Receiving unit, for receiving the advertisement pushing request of advertising push service device forwarding, the advertisement pushing request is taken User identity information with request advertisement pushing；
Analytic unit, for being analyzed according to the user identity information the user profile locally preserved, used Family characteristic information；
Matching unit, the user's characteristic information for being analyzed according to the analytic unit are entered to the advertising message locally preserved Row matching；
Transmitting element, the advertising message for the matching unit to be matched are sent to the advertising push service device, with It is easy to the transmitting advertisement information by the matching to user terminal.
According to the 4th aspect of the present invention, there is provided a kind of advertising push service device, including：
Retransmission unit, for when receiving the advertisement pushing request of user terminal transmission, the advertisement pushing to be asked Carrier server is transmitted to, the advertisement pushing request carries the user identity information of request advertisement pushing；
Receiving unit, the advertising message matched for receiving the carrier server according to user's characteristic information are described User's characteristic information is analyzed to obtain according to the user identity information to user profile；
The retransmission unit, it is additionally operable to the transmitting advertisement information of reception to the user terminal.
According to the 5th aspect of the present invention, there is provided a kind of transmitting advertisement information system, including：Advertising push service device and Carrier server；
The advertising push service device, for when receive user terminal transmission advertisement pushing request when, will it is described extensively Accuse push request and be transmitted to carrier server, the user that the advertisement pushing request carries request advertisement pushing identifies letter Breath；
The carrier server, for being divided according to the user identity information the user profile locally preserved Analysis, obtains user's characteristic information；The advertising message locally preserved is matched according to the user's characteristic information；And will matching Advertising message be sent to the advertising push service device；
The advertising push service device, it is additionally operable to the advertising message of the matching being transmitted to the user terminal.
According to the 6th aspect of the present invention, there is provided a kind of computer-readable recording medium, be stored thereon with computer journey Sequence, the program realize following steps when being executed by processor：
The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement and pushed away The user identity information sent；
The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And The advertising message locally preserved is matched according to the user's characteristic information；
The advertising message of matching is sent to the advertising push service device, in order to which the advertising message of the matching is pushed away Give user terminal.
According to the 7th aspect of the present invention, there is provided a kind of carrier server, including memory, processor and be stored in Following steps are realized on memory and the computer program that can run on a processor, during the computing device described program：
The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement and pushed away The user identity information sent；
The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And The advertising message locally preserved is matched according to the user's characteristic information；
The advertising message of matching is sent to the advertising push service device, in order to which the advertising message of the matching is pushed away Give user terminal.
According to the 8th aspect of the present invention, there is provided a kind of computer-readable recording medium, be stored thereon with computer journey Sequence, the program realize following steps when being executed by processor：
When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to operator's clothes Business device, the advertisement pushing request carry the user identity information of request advertisement pushing；
The advertising message that the carrier server matches according to user's characteristic information is received, the user's characteristic information is What is obtained is analyzed to user profile according to the user identity information；
Give the transmitting advertisement information of reception to the user terminal.
According to the 9th aspect of the present invention, there is provided a kind of advertising push service device, including memory, processor and storage On a memory and the computer program that can run on a processor, following walk is realized during the computing device described program Suddenly：
When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to operator's clothes Business device, the advertisement pushing request carry the user identity information of request advertisement pushing；
The advertising message that the carrier server matches according to user's characteristic information is received, the user's characteristic information is What is obtained is analyzed to user profile according to the user identity information；
Give the transmitting advertisement information of reception to the user terminal.
The present invention provides a kind of transmitting advertisement information method, apparatus and system, and the user with being obtained at present according to processing marks The user profile matching advertising message after information or desensitization is signed, when being then pushed to user terminal and comparing, advertisement of the present invention pushes away Recommend server to ask in the advertisement pushing for receiving user terminal transmission, the advertisement pushing request carries request advertisement pushing User identity information when, the advertisement pushing can be asked be transmitted to carrier server, the then carrier service Device is analyzed the user profile locally preserved according to the user identity information, can obtain user's characteristic information；And root The advertising message locally preserved is matched according to the user's characteristic information；The advertising message of matching is sent to the advertisement Push server, finally, the advertising push service device can will receive the transmitting advertisement information to the user terminal, By the advertising message locally matched in carrier server, advertising push service device can be avoided to contact user tag information, And avoid analyzing the specifying information of user, so as to avoid user profile from revealing, the security of user profile is lifted, is dropped The risk of low operator's leakage privacy of user.In addition, the user profile that carrier server locally preserves is comprehensively and specific, pass through The user profile locally preserved is analyzed, advertising message matching is carried out according to user's characteristic information is obtained, can ensure wide The accuracy of information matches is accused, so as to lift the accuracy of transmitting advertisement information.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of specification, and in order to allow above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by the embodiment of the present invention.
Brief description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this area Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：
Fig. 1 shows a kind of transmitting advertisement information method flow diagram provided in an embodiment of the present invention；
Fig. 2 shows another transmitting advertisement information method flow diagram provided in an embodiment of the present invention；
Fig. 3 shows another transmitting advertisement information method flow diagram provided in an embodiment of the present invention；
Fig. 4 shows a kind of structural representation of carrier server provided in an embodiment of the present invention；
Fig. 5 shows the structural representation of another carrier server provided in an embodiment of the present invention；
Fig. 6 shows a kind of structural representation of advertising push service device provided in an embodiment of the present invention；
Fig. 7 shows a kind of entity structure schematic diagram of carrier server provided in an embodiment of the present invention；
Fig. 8 shows a kind of entity structure schematic diagram of advertising push service device provided in an embodiment of the present invention；
Fig. 9 shows a kind of structural representation of transmitting advertisement information system provided in an embodiment of the present invention.
Embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in accompanying drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here Limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Completely it is communicated to those skilled in the art.
As stated in the Background Art, protection privacy of user reason is currently in, operator, will when with the cooperation of advertisement pushing side User profile carries out extensive processing, or desensitization process, then by the use after handling obtained user tag information or desensitizing Family information is sent to advertisement pushing side so that advertisement pushing side matches advertising message and by the transmitting advertisement information of matching to user Terminal.However, when the user tag information of advertisement pushing side's accumulation is enough, the specifying information of user can be analyzed, is made Revealed into user profile, cause the security of user profile relatively low, and increase the risk of operator's leakage privacy of user.In addition, The use value of user profile after desensitization is relatively low, or even loses value, causes the advertising message accuracy of matching relatively low, causes The accuracy of transmitting advertisement information is relatively low.
In order to solve the above problems, user information safety is lifted, reduces the risk of operator's leakage privacy of user, simultaneously The accuracy of transmitting advertisement information can be lifted, in addition, in order to maximize the use value of user profile, the embodiment of the present invention carries A kind of transmitting advertisement information method has been supplied, can apply to carrier server, as shown in figure 1, methods described includes：
101st, the advertisement pushing request of advertising push service device forwarding is received.
Wherein, the advertisement pushing request carries the user identity information of request advertisement pushing.Specifically, the advertisement Push server can forward advertisement pushing when receiving the advertisement pushing request of user terminal transmission to carrier server Request.The user identity information can include the IP address information of user terminal, the cell-phone number of user, the world of user terminal Mobile device identification (International Mobile Equipment Identity, IMEI) etc..The carrier server It can be the server for being used to store a large number of users information used in operator.The advertising push service device can be and fortune Battalion's server used in the advertisement side of recommendationing that cooperates of business, specifically, the advertising push service device can be advertising platform, respectively Kind website, the background server of various application programs.Mobile phone that the user terminal can be in the possession of the user, tablet personal computer Deng.
102nd, the user profile locally preserved is analyzed according to the user identity information, obtains user characteristics letter Breath；And the advertising message locally preserved is matched according to the user's characteristic information.
It should be noted that the process for obtaining user's characteristic information is specifically as follows：According to the user identity information from User's characteristic information corresponding with the user identity information is inquired in the user profile locally preserved.The user characteristics letter Breath can include but is not limited to the name information of user, age information, gender information, home address information, unit address information, Income level information, scope of activities information, consumption information.For example, the cell-phone number of user is 1311245678, according to the hand of user The name that machine number analyzes user is Lee three, and the age is 27 years old, and sex is man, and home address is Beijing, and annual income 250000, the moon disappears Take 500 yuan, 400 yuan of roaming charges, roaming place Chengdu etc..
In addition, different user characteristic information can correspond to different advertising messages, it is described according to the user's characteristic information pair The detailed process that the advertising message locally preserved is matched can be：According to pair between user's characteristic information and advertising message It should be related to, match advertising message corresponding with the user's characteristic information.The corresponding relation can be advertiser according to advertisement What demand defined, the audient crowd corresponding to the advertisement is defined with specific reference to advertising appeal, then believes the feature of audient crowd Breath is associated or corresponding with ad content.
For example, advertiser wants to push the advertisement in Shenyang urban top grade hotel, the target customer of definition is unrestrained to have in Shenyang The nonlocal booming income crowd of travel notes record, such as annual income more than 100,000, then the user being associated with Shenyang urban top grade hotel is special Reference ceases：Roaming place is Shenyang, annual income more than 100,000.Carrier server receive advertisement pushing request after, according to The user's characteristic information that the mobile phone IMEI number of user analyzes Zhang Si is：Roaming place is Shenyang, annual income more than 100,000, is then matched Obtained advertising message is：Shenyang urban top grade hotel.
In another example A cakes shop is wanted to push the advertisement of cake, the target of definition is to spend 18 years old birthday on October 12nd, 2017 Crowd, then the user personality information being associated with the cake advertisement in A cakes shop are：Birthdate 1999 is October 12 Day, carrier server is after advertisement pushing request is received, and according to the cell-phone number of user, the identification card number for analyzing Liu five is 210722199910120082, and then the birthdate 1999 for analyzing Liu five is October 12, then match to obtain wide Accusing information is：The cake advertising message in A cakes shop.
103rd, the advertising message of matching is sent to the advertising push service device.
For the embodiment of the present invention, by the way that the advertising message of matching is sent into the advertising push service device, can make The advertising push service device is obtained by the transmitting advertisement information of the matching to user terminal.
For example, the advertising message that matching obtains is：Shenyang urban top grade hotel.Carrier server can be by Shenyang urban The advertising message in high-grade hotel is transmitted to advertising push service device so that and advertising push service device is transmitted in Zhang Si terminal, Now, the advertising message in the Shenyang urban top grade hotel of push can be shown in Zhang Si terminal.
In another example the advertising message for matching to obtain is：The cake advertising message in A cakes shop.Carrier server can be by A The cake advertising message in cake shop is transmitted to advertising push service device so that and advertising push service device is transmitted to the terminal of Liu five, Now, the cake advertising message in the A cakes shop of push can be shown in the terminal of Liu five.
A kind of transmitting advertisement information method provided in an embodiment of the present invention, the user tag with being obtained at present according to processing are believed User profile matching advertising message after breath or desensitization, when being then pushed to user terminal and comparing, advertisement of the embodiment of the present invention Recommendation server is receiving the advertisement pushing request of user terminal transmission, and the advertisement pushing request, which carries, asks advertisement to push away During the user identity information sent, the advertisement pushing can be asked to be transmitted to carrier server, then operator's clothes Business device is analyzed the user profile locally preserved according to the user identity information, can obtain user's characteristic information；And The advertising message locally preserved is matched according to the user's characteristic information；The advertising message of matching is sent to described wide Push server is accused, finally, it is whole to the user that the advertising push service device can will receive the transmitting advertisement information End, by the advertising message locally matched in carrier server, advertising push service device contact user tag letter can be avoided Breath, and avoid analyzing the specifying information of user, so as to avoid user profile from revealing, lift the safety of user profile Property, reduce the risk that operator reveals privacy of user.In addition, the user profile that locally preserves of carrier server comprehensively and has Body, by analyzing the user profile locally preserved, advertising message matching is carried out according to user's characteristic information is obtained, can Ensure the accuracy of advertising message matching, so as to lift the accuracy of transmitting advertisement information.
Further, in order to better illustrate the process of above-mentioned transmitting advertisement information method, as to above-described embodiment Refinement and extension, the embodiments of the invention provide several alternative embodiments, but not limited to this, it is specific as follows shown in：
In one embodiment of the invention, the advertising message includes advertising content information and the advertising content information Corresponding advertisement link address information, in order to avoid advertising push service device analyzes user according to counter calculate of advertising content information Information, further lifts user information safety, further reduces the risk of operator's leakage privacy of user, the step 102 It can specifically include：The advertising content information locally preserved is matched according to the user's characteristic information；According to matching Advertisement link address information corresponding to advertising content information, once access corresponding to the advertising content information for determining the matching Advertisement link address information；The advertisement link address information once accessed is sent to the advertising push service device, with It is easy to the advertisement link address information once accessed being pushed to user terminal so that the user terminal is according to described one The advertisement link address information of secondary access, once access the advertising content information of the matching.
Wherein, the advertisement link address information, which can be used for guiding, opens advertising content information, for example, the advertisement chain Connect the web page address that address information can be ad content, or the data-interface of specific format, the embodiment of the present invention exist This is without limiting.The advertisement link address information once accessed can be the advertisement link address that can only be accessed once Information, accessed an advertisement link address information and cancelled.When the advertisement link address information once accessed is accessed one It is secondary, advertisement link address can be prompted to be not present, or user terminal feeds back other content informations etc..Specifically, carry Show that advertisement link address is not present, or be that the executive agent that user terminal feeds back other content informations can be ad content Server.Advertisement content server is in each access, the IP address and access times of meeting record access, so as to post analysis.
In another example carrying out analysis matching according to the cell-phone number of horse six, the advertising message of matching is：The advertisement of 5000000 luxury cars Information, the advertisement link address information once accessed can be sent to the advertising push service device, in order to by institute The terminal that the advertisement link address information once accessed is pushed to horse six is stated, advertisement link address information, viewing are accessed in horse six After the advertising message of 5000000 luxury cars, i.e., the advertisement link address information once accessed of the advertising message of 5,000,000 luxury cars is made It is useless.
In another embodiment of the present invention, in order to determine once to access corresponding to the advertising content information of the matching Advertisement link address information, advertisement link address information corresponding to the advertising content information according to matching, it is determined that described The step of advertisement link address information once accessed corresponding to the advertising content information of matching, can specifically include：According to matching Advertising content information corresponding to advertisement link address information, be locally generated one corresponding to the advertising content information of the matching The advertisement link address information of secondary access；The advertisement link address information once accessed is sent to ad content service Device, to control the user terminal once to access the advertising content information of the matching.It is described by being directly generated in local The advertisement link address information once accessed corresponding to the advertising content information of matching, can avoid advertisement content server from contacting The advertising content information of matching, so as to avoid the ad content according to matching from analyzing the specifying information of user, so as to keep away Exempt from user profile leakage, lift the security of user profile, reduce the risk of operator's leakage privacy of user.
In addition, advertisement link address information corresponding to the advertising content information according to matching, determines the matching The step of advertisement link address information once accessed corresponding to advertising content information, can also specifically include：Taken to ad content Business device sends the advertisement link address information generation request once accessed, described to generate in the advertisement that the matching is carried in request Hold advertisement link address information corresponding to information；With receiving the advertisement link once accessed that the advertisement content server returns Location information.Similarly so that the advertisement link that advertisement content server once accesses according to the generation of advertisement link address information Location information, the advertising content information of advertisement content server contact matching can be avoided, so as to avoid in the advertisement according to matching Hold the specifying information for analyzing user, so as to avoid user profile from revealing, lift the security of user profile, reduce operation Business reveals the risk of privacy of user.
In another embodiment of the present invention, the function that advertising message can also be supported to upload, methods described also includes：When When receiving advertising message upload request, the advertising message that the upload request carries is saved in local.
Wherein, the advertising message upload request can be what advertisement content server was sent to carrier server.I.e. When advertiser is being needed to operator's issuing advertisement information, advertisement content server can be sent to carrier server, this When, advertising message is saved in local by carrier server, and advertisement content server can also upload the user's characteristic information With the corresponding relation of the advertising message so that subsequently when analyzing user's characteristic information, directly according to the corresponding relation Match advertising message.
Sent out it should be noted that the advertising message upload request can be advertisement recommendation server to carrier server Send, the advertising message that advertisement recommendation server preserves, or what advertisement content server was sent, advertisement recommendation server When being necessary, the advertising message of preservation is uploaded to carrier server.In addition, the advertising message upload request can be with Sent for operator internal staff by operator terminal, i.e., in the advertising message that operator content personnel are provided according to advertiser Requirement documents are passed, when inputting advertising message in operator terminal and clicking on the operated key for uploading or inputting, the operator terminal Advertising message upload request is sent to advertisement recommendation server.
In the further embodiment again of the present invention, in order to prevent the retention of advertising push service device from stealing a glance at advertising message, enter one Step lifting user information safety, methods described can also include：Inquiry user's internet records information is identified according to the user With the current IP address of advertising message described in the user terminal access；User's internet records information is analyzed, obtained To the history IP address of advertising message described in the user terminal access；If the current IP address or the history IP address For the IP address of the advertising push service device, it is determined that the advertising push service device retains the advertising message；If or The current IP address or the history IP address occurrence number are more than or equal to predetermined threshold, it is determined that the advertisement pushes away Server is sent to retain the advertising message；The processing strategy that generation advertising message is trapped.The predetermined threshold can be according to being System default mode is configured, and can also be configured according to user's request, the embodiment of the present invention does not limit.It is for example, predetermined Threshold value is 100 times, 1000 times, it is 10000 inferior.When occurrence number is more than or equal to predetermined threshold, illustrate the current IP There is the possibility increase frequent, advertising message is trapped in address or the history IP address.
Wherein, if the current IP address or the IP address that the history IP address is the advertising push service device, Either the current IP address or the history IP address occur frequent, then illustrate that IP address is abnormal, unusual IP addresses are usual For one or several, the processing strategy of generation can be the IP address for forbidding the advertising push service device, or to described Advertising push service device sends retention warning, sends retention fine notice, the embodiment of the present invention is without limiting.Can also be to Operator, advertiser send retention warning, send retention fine notice etc. so that operator, advertiser know advertising message Retention situation.
It should be noted that in order to ensure the accuracy of the advertising message retention situation determination, methods described also includes： The current IP address or the history IP address occurrence number are more than or equal to predetermined threshold, or are looked into according to user's mark User's internet records are ask, draws and accesses IP address and time；If access IP address and time and the IP on advertisement internal server Address and Time Inconsistency, it is determined that advertising message is trapped.
Corresponding with the method described in Fig. 1, the embodiments of the invention provide another transmitting advertisement information method, Ke Yiying For advertising push service device, as shown in Fig. 2
201st, when receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to operation Business's server.
Wherein, the advertisement pushing request carries the user identity information of request advertisement pushing.The user terminal, use The relevant explanation of family identification information, carrier server, advertising push service device has been described in detail in step 101, does not enter herein Row repeats.
202nd, the advertising message that the carrier server matches according to user's characteristic information is received.
Wherein, the user's characteristic information is analyzed to obtain according to the user identity information to user profile.
203rd, the transmitting advertisement information of reception is given to the user terminal.
It is corresponding with the step 102 in the further embodiment again of the present invention, in order to avoid advertising push service device root User profile is analyzed according to counter calculate of advertising content information, user information safety is further lifted, further reduces operator The risk of privacy of user is revealed, the step 202 can specifically include：Receive the once access that the carrier server is sent Advertisement link address information, the advertisement that the advertisement link address information once accessed matches with according to user's characteristic information Content information is corresponding.
In order to be better understood from the present invention, following application scenarios are provided herein, but the invention is not restricted to following applied field Scape, as shown in Figure 3：
1st, user terminal sends advertisement recommendation request to advertisement recommendation server, and the advertisement recommendation request carries user Identification information；
2nd, the advertisement recommendation request is transmitted to carrier server by advertisement recommendation server；
3rd, carrier server analyzes user's characteristic information according to user identity information, and is matched according to user's characteristic information Ad content, matching ad content are the ad content that the specific characteristic information of user precisely matches；
4th, carrier server generates the advertisement link address information once accessed corresponding to the ad content of matching and turned Issue advertisement recommendation server；
5th, the advertisement link address information once accessed is recommended user terminal by advertisement recommendation server；
6th, user terminal asks displaying advertisement according to the advertisement link address information once accessed to advertisement content server Content, it is shown after ad content is received；
7th, it is wide by what is once accessed after the advertisement link address information that advertisement content server detection once accesses is accessed Link address information is accused to cancel；
8th, advertisement recommendation server or advertisement content server upload advertising message to carrier server in advance.
Further, the specific implementation as Fig. 1, the embodiments of the invention provide a kind of carrier server, such as Fig. 4 institutes Show, the carrier server includes：Receiving unit 41, analytic unit 42, matching unit 43 and transmitting element 44.
The receiving unit 41, it can be used for the advertisement pushing request for receiving the forwarding of advertising push service device, the advertisement Push request carries the user identity information of request advertisement pushing.The user identity information can include the IP of user terminal Address information, the cell-phone number of user, the IMEI etc. of user terminal.The receiving unit 41 is received extensively in this carrier server Accuse the main functional modules of the advertisement pushing request of push server forwarding.
The analytic unit 42, it can be used for dividing the user profile locally preserved according to the user identity information Analysis, obtains user's characteristic information.The analytic unit 42 is to this in this carrier server according to the user identity information The user profile that ground preserves is analyzed, and obtains the main functional modules of user's characteristic information, and this carrier server Corn module, trigger the matching unit 43 and matched.
The matching unit 43, the user's characteristic information that can be used for being analyzed according to the analytic unit 42 is to local preservation Advertising message matched.The matching unit 43 is to this in this carrier server according to the user's characteristic information of analysis The main functional modules that the advertising message that ground preserves is matched, and the corn module of this carrier server.
The transmitting element 44, can be used for the advertising message that the matching unit 43 matches being sent to the advertisement and pushes away Send server.By the way that the advertising message is sent into the advertising push service device, the advertising push service is enabled to Device is by the transmitting advertisement information of the matching to user terminal.
The transmitting element 44 is that the advertising message of matching is sent into the advertisement pushing in this carrier server to take The main functional modules of business device.In order to by the transmitting advertisement information of the matching to user terminal.
In specific application scenarios, the matching unit 43, specifically it can be used for when the advertising message includes advertisement Corresponding to content information and the advertising content information during advertisement link address information, according to the user's characteristic information to local The advertising content information of preservation is matched.
The transmitting element 44 can include：Determining module 441 and sending module 442, as shown in Figure 5.
In order to avoid advertising push service device analyzes user profile according to counter calculate of advertising content information, further lifting User information safety, the risk of operator's leakage privacy of user is further reduced, the determining module 441, can be used for root According to advertisement link address information corresponding to the advertising content information of matching, determine one corresponding to the advertising content information of the matching The advertisement link address information of secondary access.
The sending module 442, it can be used for the advertisement link address information once accessed being sent to described wide Push server is accused, in order to which the advertisement link address information once accessed is pushed into user terminal so that the use The advertisement link address information that family terminal once accesses according to, once access the advertising content information of the matching.
The determining module 441, specifically can be used for the advertisement link address according to corresponding to the advertising content information of matching Information, the advertisement link address information once accessed corresponding to the advertising content information for being locally generated the matching；By described in The advertisement link address information once accessed is sent to advertisement content server, to control the user terminal once to access institute State the advertising content information of matching.
The determining module 441, it specifically can be also used for sending the advertisement link once accessed to advertisement content server Address information generation request, carry advertisement link address corresponding to the advertising content information of the matching in the generation request and believe Breath；Receive the advertisement link address information once accessed that the advertisement content server returns.
In concrete application scene, function that advertising message can also be supported to upload, the carrier server can be with Including：Storage unit 45.
The storage unit, it can be used for, when receiving advertising message upload request, the upload request being carried Advertising message is saved in local.The advertising message upload request can be that advertisement content server is sent to carrier server , can be what advertisement recommendation server was sent to carrier server, or operator internal staff is by runing eventually What end was sent, the embodiment of the present invention is herein without limiting.By the way that advertising message is uploaded into carrier server, enable to Carrier server is directly locally carrying out advertising message matching, so as to prevent advertising push service device from contacting user tag Information, and avoid analyzing the specifying information of user, so as to avoid user profile from revealing.
In concrete application scene, in order to prevent the retention of advertising push service device from stealing a glance at advertising message, further lifting is used Family Information Security, the carrier server also include：Query unit 46 and determining unit 47.
The query unit 46, it can be used for identifying inquiry user's internet records information and the user according to the user The current IP address of advertising message described in terminal access.
The analytic unit 42, it can be also used for analyzing user's internet records information, obtain the user The history IP address of advertising message described in terminal access.
The determining unit 47, if can be used for the current IP address or the history IP address is that the advertisement pushes away Send the IP address of server, it is determined that the advertising push service device retains the advertising message；If the or current IP Location or the history IP address occurrence number are more than or equal to predetermined threshold, it is determined that the advertising push service device retention The advertising message；The processing strategy that generation advertising message is trapped.
It should be noted that other of each functional unit involved by a kind of carrier server provided in an embodiment of the present invention Corresponding description, the corresponding description in Fig. 1 is may be referred to, will not be repeated here.
Further, the specific implementation as Fig. 2, the embodiments of the invention provide a kind of advertising push service device, such as Fig. 6 Shown, the advertising push service device includes：Retransmission unit 51, receiving unit 52 and push unit 53.
The retransmission unit 51, it can be used for when receiving the advertisement pushing request of user terminal transmission, will be described wide Accuse push request and be transmitted to carrier server, the user that the advertisement pushing request carries request advertisement pushing identifies letter Breath.
The receiving unit 52, it can be used for receiving the advertisement that the carrier server matches according to user's characteristic information Information, the user's characteristic information are analyzed to obtain according to the user identity information to user profile.
The push unit 53, it can be used for the transmitting advertisement information of reception to the user terminal.
The receiving unit 52, it specifically can be used for receiving the advertisement chain once accessed that the carrier server is sent Connect address information, the advertising content information that the advertisement link address information once accessed matches with according to user's characteristic information It is corresponding.
It should be noted that its of each functional unit involved by a kind of advertising push service device provided in an embodiment of the present invention He accordingly describes, and may be referred to the corresponding description in Fig. 2, will not be repeated here.
Based on above-mentioned method as shown in Figure 1, accordingly, the embodiment of the present invention additionally provides a kind of computer-readable storage medium Matter, computer program is stored thereon with, the program realizes following steps when being executed by processor：Advertising push service device is received to turn The advertisement pushing request of hair, the advertisement pushing request carry the user identity information of request advertisement pushing；According to the use The user profile that family identification information pair locally preserves is analyzed, and obtains user's characteristic information；And believed according to the user characteristics Cease and the advertising message locally preserved is matched；The advertising message of matching is sent to the advertising push service device, so as to In by the transmitting advertisement information of the matching to user terminal.
One kind is additionally provided based on above-mentioned method as shown in Figure 1 and the embodiment of device as shown in Figure 4, the embodiment of the present invention Carrier server, as shown in fig. 7, processor (processor) 61, communication interface (Communications Interface) 62nd, memory (memory) 63 and communication bus 64.Wherein：Processor 61, communication interface 62 and memory 63 pass through Communication bus 64 completes mutual communication.Communication interface 64, for miscellaneous equipment such as client or other servers etc. Network element communication.Processor 61, for configuration processor, it can specifically perform the correlation step in above method embodiment.Specifically Ground, program can include program code, and the program code includes computer-managed instruction.Processor 61 is probably central processing unit CPU, or specific integrated circuit ASIC (Application Specific Integrated Circuit), or quilt It is configured to implement one or more integrated circuits of the embodiment of the present invention.
The one or more processors that carrier server includes, can be same type of processor, such as one or more Individual CPU；Can also be different types of processor, such as one or more CPU and one or more ASIC.Memory 63, use In storage program.Memory 63 may include high-speed RAM memory, it is also possible to also including nonvolatile memory (non- Volatile memory), a for example, at least magnetic disk storage.Program specifically can be used for so that processor 61 perform it is following Operation：The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement pushing User identity information；The user profile locally preserved is analyzed according to the user identity information, obtains user characteristics Information；And the advertising message locally preserved is matched according to the user's characteristic information；The advertising message of matching is sent To the advertising push service device, in order to by the transmitting advertisement information of the matching to user terminal.
Based on above-mentioned method as shown in Figure 2, accordingly, the embodiment of the present invention additionally provides a kind of computer-readable storage medium Matter, computer program is stored thereon with, the program realizes following steps when being executed by processor：Sent when receiving user terminal Advertisement pushing request when, advertisement pushing request is transmitted to carrier server, the advertisement pushing request carries Ask the user identity information of advertisement pushing；The advertisement that the carrier server matches according to user's characteristic information is received to believe Breath, the user's characteristic information are analyzed to obtain according to the user identity information to user profile；By the wide of reception Accuse information and be pushed to the user terminal.
One kind is additionally provided based on above-mentioned method as shown in Figure 2 and the embodiment of device as shown in Figure 6, the embodiment of the present invention Advertisement recommendation server, as shown in figure 8, processor (processor) 71, communication interface (Communications Interface) 72, memory (memory) 73 and communication bus 74.Wherein：Processor 71, communication interface 72, Yi Jicun Reservoir 73 completes mutual communication by communication bus 74.Communication interface 74, for miscellaneous equipment such as client or its The network element communication of its server etc..Processor 71, for configuration processor, it can specifically perform the correlation in above method embodiment Step.Specifically, program can include program code, and the program code includes computer-managed instruction.Processor 71 is probably Central processor CPU, or specific integrated circuit ASIC (Application Specific Integrated Circuit), or be arranged to implement the embodiment of the present invention one or more integrated circuits.
The one or more processors that advertisement recommendation server includes, can be same type of processor, such as one or Multiple CPU；Can also be different types of processor, such as one or more CPU and one or more ASIC.Memory 73, For depositing program.Memory 73 may include high-speed RAM memory, it is also possible to also including nonvolatile memory (non- Volatile memory), a for example, at least magnetic disk storage.Program specifically can be used for so that processor 81 perform it is following Operation：When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to carrier service Device, the advertisement pushing request carry the user identity information of request advertisement pushing；Receive the carrier server according to The advertising message of user's characteristic information matching, the user's characteristic information are that user profile is entered according to the user identity information Row analysis obtains；Give the transmitting advertisement information of reception to the user terminal.
Further, the embodiments of the invention provide a kind of transmitting advertisement information system, as shown in figure 9, including：Advertisement pushes away Send server 81 and carrier server 82；
The advertising push service device 81, it can be used for when receiving the advertisement pushing request of user terminal transmission, will The advertisement pushing request is transmitted to carrier server 82, and the advertisement pushing request carries the user of request advertisement pushing Identification information.
The carrier server 82, it can be used for entering the user profile locally preserved according to the user identity information Row analysis, obtains user's characteristic information；The advertising message locally preserved is matched according to the user's characteristic information；And will The advertising message of matching is sent to the advertising push service device.
The advertising push service device 81, it can be also used for the advertising message of the matching being transmitted to user's end End.
By applying the technical scheme of the present invention, advertisement recommendation server is receiving the advertisement pushing of user terminal transmission Request, when the advertisement pushing request carries the user identity information of request advertisement pushing, the advertisement pushing can be asked Ask and be transmitted to carrier server, then the carrier server according to the user identity information to the user that locally preserves Information is analyzed, and can obtain user's characteristic information；And according to the user's characteristic information to the advertising message that locally preserves Matched；The advertising message of matching is sent to the advertising push service device, finally, the advertising push service device can The transmitting advertisement information will be received to the user terminal, by the advertising message locally matched in carrier server, Advertising push service device can be avoided to contact user tag information, and avoid analyzing the specifying information of user, so as to Avoid user profile from revealing, lift the security of user profile, reduce the risk of operator's leakage privacy of user.In addition, operation The user profile that business's server local preserves is comprehensively and specific, by analyzing the user profile locally preserved, according to Advertising message matching is carried out to user's characteristic information, the accuracy of advertising message matching can be ensured, so as to lift advertisement The accuracy of information push.
The present invention also provides following technical scheme：
A1, a kind of transmitting advertisement information method, applied to carrier server, including：
The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement and pushed away The user identity information sent；
The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And The advertising message locally preserved is matched according to the user's characteristic information；
The advertising message of matching is sent to the advertising push service device, in order to which the advertising message of the matching is pushed away Give user terminal.
A2, the method as described in A1, the advertising message includes advertising content information and the advertising content information is corresponding Advertisement link address information, it is described that the advertising message locally preserved is matched according to the user's characteristic information, specifically Including：
The advertising content information locally preserved is matched according to the user's characteristic information；
It is described that the advertising message of matching is sent to the advertising push service device, specifically include：
The advertisement link address information according to corresponding to the advertising content information of matching, determine the ad content letter of the matching The advertisement link address information once accessed corresponding to breath；
The advertisement link address information once accessed is sent to the advertising push service device, in order to by described in The advertisement link address information once accessed is pushed to user terminal so that the user terminal once accesses wide according to Link address information is accused, once accesses the advertising content information of the matching.
A3, the method as described in A2, advertisement link address information corresponding to the advertising content information according to matching, really The advertisement link address information once accessed corresponding to the advertising content information of the fixed matching, is specifically included：
The advertisement link address information according to corresponding to the advertising content information of matching, it is locally generated the advertisement of the matching The advertisement link address information once accessed corresponding to content information；
The advertisement link address information once accessed is sent to advertisement content server, to control the user Terminal once accesses the advertising content information of the matching.
A4, the method as described in A2, advertisement link address information corresponding to the advertising content information according to matching, really The advertisement link address information once accessed corresponding to the advertising content information of the fixed matching, is specifically included：
The advertisement link address information once accessed is sent to advertisement content server and generates request, in the generation request Carry advertisement link address information corresponding to the advertising content information of the matching；
Receive the advertisement link address information once accessed that the advertisement content server returns.
A5, the method according to claim any one of A1-A4, methods described also include：
When receiving advertising message upload request, the advertising message that the upload request carries is saved in local.
A6, the method according to claim any one of A1-A4, methods described also include：
The advertising message according to the user identifies inquiry user's internet records information and the user terminal access Current IP address；
User's internet records information is analyzed, obtains the history of advertising message described in the user terminal access IP address；
If the current IP address or the IP address that the history IP address is the advertising push service device, it is determined that The advertising push service device retains the advertising message；Or
If the current IP address or the history IP address occurrence number are more than or equal to predetermined threshold, it is determined that The advertising push service device retains the advertising message；
The processing strategy that generation advertising message is trapped.
B7, a kind of transmitting advertisement information method, applied to advertising push service device, including：
When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to operator's clothes Business device, the advertisement pushing request carry the user identity information of request advertisement pushing；
The advertising message that the carrier server matches according to user's characteristic information is received, the user's characteristic information is What is obtained is analyzed to user profile according to the user identity information；
Give the transmitting advertisement information of reception to the user terminal.
B8, the method as described in B7, the advertisement for receiving the carrier server and being matched according to user's characteristic information Information, specifically include：
Receive the advertisement link address information once accessed that the carrier server is sent, it is described once access it is wide It is corresponding with the advertising content information matched according to user's characteristic information to accuse link address information.
C9, a kind of carrier server, including：
Receiving unit, for receiving the advertisement pushing request of advertising push service device forwarding, the advertisement pushing request is taken User identity information with request advertisement pushing；
Analytic unit, for being analyzed according to the user identity information the user profile locally preserved, used Family characteristic information；
Matching unit, the user's characteristic information for being analyzed according to the analytic unit are entered to the advertising message locally preserved Row matching；
Transmitting element, the advertising message for the matching unit to be matched are sent to the advertising push service device, with It is easy to the transmitting advertisement information by the matching to user terminal.
C10, the carrier server as described in C9,
The matching unit, specifically for including advertising content information and the advertising content information when the advertising message During corresponding advertisement link address information, according to advertising content information progress of the user's characteristic information to locally preserving Match somebody with somebody；
The transmitting element includes：
Determining module, for advertisement link address information corresponding to the advertising content information according to matching, it is determined that described The advertisement link address information once accessed corresponding to the advertising content information matched somebody with somebody；
Sending module, for the advertisement link address information once accessed to be sent into the advertising push service Device, in order to which the advertisement link address information once accessed is pushed into user terminal so that the user terminal according to The advertisement link address information once accessed, once access the advertising content information of the matching.
C11, the carrier server as described in C10,
The determining module, specifically for advertisement link address information corresponding to the advertising content information according to matching, The advertisement link address information once accessed corresponding to the local advertising content information for generating the matching；Once accessed described Advertisement link address information be sent to advertisement content server, to control the user terminal once to access the matching Advertising content information.
C12, the carrier server as described in C10,
The determining module, given birth to specifically for sending the advertisement link address information once accessed to advertisement content server Into request, advertisement link address information corresponding to the advertising content information of the matching is carried in the generation request；Receive institute State the advertisement link address information once accessed of advertisement content server return.
C13, the carrier server as described in any one of C9-C12, the carrier server also include：
Storage unit, for the advertising message that when receiving advertising message upload request, the upload request is carried It is saved in local.
C14, the carrier server as described in any one of C9-C12, the carrier server also include：Query unit and Determining unit,
The query unit, for identifying inquiry user's internet records information and user terminal visit according to the user Ask the current IP address of the advertising message；
The analytic unit, it is additionally operable to analyze user's internet records information, obtains the user terminal and visit Ask the history IP address of the advertising message；
The determining unit, if being the advertising push service for the current IP address or the history IP address The IP address of device, it is determined that the advertising push service device retains the advertising message；If either the current IP address or The history IP address occurrence number is more than or equal to predetermined threshold, it is determined that the advertising push service device retains the advertisement Information；The processing strategy that generation advertising message is trapped.
D15, a kind of advertising push service device, including：
Retransmission unit, for when receiving the advertisement pushing request of user terminal transmission, the advertisement pushing to be asked Carrier server is transmitted to, the advertisement pushing request carries the user identity information of request advertisement pushing；
Receiving unit, the advertising message matched for receiving the carrier server according to user's characteristic information are described User's characteristic information is analyzed to obtain according to the user identity information to user profile；
Push unit, for giving the transmitting advertisement information of reception to the user terminal.
D16, the advertising push service device as described in D15,
The receiving unit, the advertisement link address once accessed sent specifically for receiving the carrier server Information, the advertisement link address information once accessed are relative with the advertising content information matched according to user's characteristic information Should.
E17, a kind of transmitting advertisement information system, including carrier server, such as C15- as described in any one of C9-C14 Advertising push service device described in any one of C16.
F18, a kind of computer-readable recording medium, are stored thereon with computer program, when the program is executed by processor Realize following steps：
The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement and pushed away The user identity information sent；
The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And The advertising message locally preserved is matched according to the user's characteristic information；
The advertising message of matching is sent to the advertising push service device, in order to which the advertising message of the matching is pushed away Give user terminal.
G19, a kind of carrier server, including memory, processor and storage are on a memory and can be on a processor The computer program of operation, following steps are realized during the computing device described program：
The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement and pushed away The user identity information sent；
The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And The advertising message locally preserved is matched according to the user's characteristic information；
The advertising message of matching is sent to the advertising push service device, in order to which the advertising message of the matching is pushed away Give user terminal.
H20, a kind of computer-readable recording medium, are stored thereon with computer program, when the program is executed by processor Realize following steps：
When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to operator's clothes Business device, the advertisement pushing request carry the user identity information of request advertisement pushing；
The advertising message that the carrier server matches according to user's characteristic information is received, the user's characteristic information is What is obtained is analyzed to user profile according to the user identity information；
Give the transmitting advertisement information of reception to the user terminal.
L21, a kind of advertising push service device, including memory, processor and storage are on a memory and can be in processor The computer program of upper operation, following steps are realized during the computing device described program：
When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to operator's clothes Business device, the advertisement pushing request carry the user identity information of request advertisement pushing；
The advertising message that the carrier server matches according to user's characteristic information is received, the user's characteristic information is What is obtained is analyzed to user profile according to the user identity information；
Give the transmitting advertisement information of reception to the user terminal.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment Point, it may refer to the associated description of other embodiment.
It is understood that the correlated characteristic in the above method and device can be referred to mutually.In addition, in above-described embodiment " first ", " second " etc. be to be used to distinguish each embodiment, and do not represent the quality of each embodiment.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein. Various general-purpose systems can also be used together with teaching based on this.As described above, required by constructing this kind of system Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that it can utilize various Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.
In the specification that this place provides, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention Example can be put into practice in the case of these no details.In some instances, known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure and help to understand one or more of each inventive aspect, Above in the description to the exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor The application claims of shield features more more than the feature being expressly recited in each claim.It is more precisely, such as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following embodiment are expressly incorporated in the embodiment, wherein each claim is in itself Separate embodiments all as the present invention.
Those skilled in the art, which are appreciated that, to be carried out adaptively to the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment Member or component be combined into a module or unit or component, and can be divided into addition multiple submodule or subelement or Sub-component.In addition at least some in such feature and/or process or unit exclude each other, it can use any Combination is disclosed to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so to appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (including adjoint power Profit requires, summary and accompanying drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation Replace.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included some features rather than further feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed One of meaning mode can use in any combination.
The all parts embodiment of the present invention can be realized with hardware, or to be run on one or more processor Software module realize, or realized with combinations thereof.It will be understood by those of skill in the art that it can use in practice Microprocessor or digital signal processor (DSP) realize transmitting advertisement information apparatus and system according to embodiments of the present invention In some or all parts some or all functions.The present invention is also implemented as described herein for performing The some or all equipment or program of device (for example, computer program and computer program product) of method.So Realization the present invention program can store on a computer-readable medium, or can have one or more signal shape Formula.Such signal can be downloaded from internet website and obtained, and either be provided or with any other shape on carrier signal Formula provides.
It should be noted that the present invention will be described rather than limits the invention for above-described embodiment, and ability Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of some different elements and being come by means of properly programmed computer real It is existing.In if the unit claim of equipment for drying is listed, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame Claim.

Claims (10)

  1. A kind of 1. transmitting advertisement information method, it is characterised in that applied to carrier server, including：：
    The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement pushing User identity information；
    The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And according to The user's characteristic information matches to the advertising message locally preserved；
    The advertising message of matching is sent to the advertising push service device, in order to which the transmitting advertisement information of the matching is given User terminal.
  2. 2. according to the method for claim 1, it is characterised in that the advertising message includes advertising content information and described wide Accuse advertisement link address information corresponding to content information, it is described according to the user's characteristic information to the advertising message that locally preserves Matched, specifically included：
    The advertising content information locally preserved is matched according to the user's characteristic information；
    It is described that the advertising message of matching is sent to the advertising push service device, specifically include：
    The advertisement link address information according to corresponding to the advertising content information of matching, determine the advertising content information pair of the matching The advertisement link address information once accessed answered；
    The advertisement link address information once accessed is sent to the advertising push service device, in order to will described in once The advertisement link address information of access is pushed to user terminal so that the user terminal is according to the advertisement chain once accessed Address information is connect, once accesses the advertising content information of the matching.
  3. A kind of 3. transmitting advertisement information method, it is characterised in that applied to advertising push service device, including：
    When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to carrier service Device, the advertisement pushing request carry the user identity information of request advertisement pushing；
    The advertising message that the carrier server matches according to user's characteristic information is received, according to the user's characteristic information The user identity information is analyzed what is obtained to user profile；
    Give the transmitting advertisement information of reception to the user terminal.
  4. A kind of 4. carrier server, it is characterised in that including：
    Receiving unit, for receiving the advertisement pushing request of advertising push service device forwarding, the advertisement pushing request carries Ask the user identity information of advertisement pushing；
    Analytic unit, for being analyzed according to the user identity information the user profile locally preserved, obtain user spy Reference ceases；
    Matching unit, for according to advertising message progress of the user's characteristic information that the analytic unit is analyzed to locally preserving Match somebody with somebody；
    Transmitting element, the advertising message for the matching unit to be matched are sent to the advertising push service device, in order to By the transmitting advertisement information of the matching to user terminal.
  5. A kind of 5. advertising push service device, it is characterised in that including：
    Retransmission unit, for when receiving the advertisement pushing request of user terminal transmission, the advertisement pushing being asked to forward To carrier server, the advertisement pushing request carries the user identity information of request advertisement pushing；
    Receiving unit, the advertising message matched for receiving the carrier server according to user's characteristic information, the user Characteristic information is analyzed to obtain according to the user identity information to user profile；
    Push unit, for giving the transmitting advertisement information of reception to the user terminal.
  6. 6. a kind of transmitting advertisement information system, it is characterised in that wanted including the carrier server described in claim 4, right Seek the advertising push service device described in 5.
  7. 7. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is held by processor Following steps are realized during row：
    The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement pushing User identity information；
    The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And according to The user's characteristic information matches to the advertising message locally preserved；
    The advertising message of matching is sent to the advertising push service device, in order to which the transmitting advertisement information of the matching is given User terminal.
  8. 8. a kind of carrier server, including memory, processor and storage can be run on a memory and on a processor Computer program, it is characterised in that realize following steps during the computing device described program：
    The advertisement pushing request of advertising push service device forwarding is received, the advertisement pushing request carries request advertisement pushing User identity information；
    The user profile locally preserved is analyzed according to the user identity information, obtains user's characteristic information；And according to The user's characteristic information matches to the advertising message locally preserved；
    The advertising message of matching is sent to the advertising push service device, in order to which the transmitting advertisement information of the matching is given User terminal.
  9. 9. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is held by processor Following steps are realized during row：
    When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to carrier service Device, the advertisement pushing request carry the user identity information of request advertisement pushing；
    The advertising message that the carrier server matches according to user's characteristic information is received, according to the user's characteristic information The user identity information is analyzed what is obtained to user profile；
    Give the transmitting advertisement information of reception to the user terminal.
  10. 10. a kind of advertising push service device, including memory, processor and storage can be run on a memory and on a processor Computer program, it is characterised in that realize following steps during the computing device described program：
    When receiving the advertisement pushing request of user terminal transmission, advertisement pushing request is transmitted to carrier service Device, the advertisement pushing request carry the user identity information of request advertisement pushing；
    The advertising message that the carrier server matches according to user's characteristic information is received, according to the user's characteristic information The user identity information is analyzed what is obtained to user profile；
    Give the transmitting advertisement information of reception to the user terminal.
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CN111160973A (en) * 2019-12-30 2020-05-15 北京三快在线科技有限公司 Advertisement pushing method and device
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