KR20100003102A - Method and apparatus for providing customized product information - Google Patents

Abstract

PURPOSE: A supply method of personal customized produce information and an apparatus thereof for supplying an answer of a seller are provided to upgrade the reliability of produce purchase by sharing shopping personal relations, review information or history information. CONSTITUTION: A shopping agent is installed in a purchaser terminal. A sale agent is installed in a seller terminal. The shopping agent offers the expert review about a product, a personal relations review through one window. A product information providing device(102) communicates with the consumer terminal or the seller. A processor(112) offers the review information or the purchase history information through a communications unit to the buyer with the searched other commodity information.

Description

METHOD AND APPARATUS FOR PROVIDING CUSTOMIZED PRODUCT INFORMATION}

The present invention relates to a method and apparatus for providing personalized product information, and in particular, the personalized product information that can provide a review response or purchase history information of the connection to the desired product and the seller response to the purchase conditions of the buyer A method and apparatus are provided.

As the offline shopping market is gradually shifting to the online shopping market, the proportion of people using online shopping is gradually increasing. Accordingly, the amount of product information provided on the Internet is also rapidly increasing. However, the quantitative expansion of product information does not guarantee satisfaction with the product information provided by people.

Product information currently provided through the Internet has a number of problems as follows.

First, since product information such as product details, expert reviews, user reviews, and price information is distributed on the Internet, price comparison sites, product review sites, and shopping mall sites are used to collect product information until a buyer decides to purchase. You must visit separately, which is time-consuming and labor-intensive. In most cases, if you follow people's path to shopping service, first, compare prices through price comparison sites such as Enuri and Danawa, and look up product reviews on representative review sites such as Revue and DC Inside. In addition, after visiting various shopping mall sites and comparing the conditions for purchasing each product, a product is purchased from the most suitable product seller. In this process, a lot of effort and time are spent searching for and purchasing a single product.

Second, the most trusted person while shopping by ordinary buyers is “networking” such as friends and people in the same group, or until now, composing product reviews to make exchange between networks and indexing networks to provide search terms. The service has never been introduced.

As the amount of information has exploded in recent years, the amount of information that an individual can access has increased, but the reality is that unreliable information takes up a large part of the information. Therefore, the amount of information and the individual's satisfaction with information retrieval are in inverse relationship. In other words, the individual must gradually put more effort to find the information that the individual wants from the enormous information. Various domestic portal sites provide integrated search service for the purpose of finding and providing the desired information quickly. In actual search, the search result itself is provided in more than a few tens of pages, is less up-to-date, and contains a lot of duplicate information. It is true that it does not fulfill the purpose of the integrated search itself. Therefore, the direction of search is evolving from finding content with the same keyword as the keyword input by the individual to finding a person who can provide only the information desired by the individual. This is called social searching.

In the same principle as the social search, if the review information or the purchase history information prepared by the network is provided as the product information, the buyer may decide to purchase more confidently about the desired product to purchase.

Third, the buyer does not fully utilize the product information that the seller has. The current online shopping service unilaterally purchases by selecting a seller based on limited product information registered by the seller. The person who has the most detailed information about the product is the seller, but the messenger designed to contact the seller in the current online shopping site is not functioning properly.

The present invention allows a customer using an online shopping service to be provided with integrated product detail information, expert reviews, user reviews, price information, and the like, which are distributed and provided on the Internet, so as to enjoy a convenient shopping service. It is intended for work.

In another aspect, the present invention is to upgrade the reliability of the product purchase by allowing the shopping network of the individual formed in the shopping agent to share the review information or purchase history information by utilizing the most trusted network while shopping. .

It is another object of the present invention to provide an opportunity for the seller to answer the purchase conditions of the buyer, so that the seller can influence the buyer in the purchase rather than the unilateral buyer's choice of the seller.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention which are not mentioned above can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. It will also be appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

In order to achieve the above object, the present invention provides a personalized product information, comprising the steps of: receiving the contact information from a plurality of buyers, the review information about the purchased product and storing in a database, the desired product to purchase from the buyer Searching for information about the desired product to purchase from the database, and checking whether the searched review information is provided by a network of the requesting information buyer, and searching for the searched review information. If provided by the network of the information request buyer, characterized in that it comprises the step of providing the retrieved review information to the information request buyer.

In another aspect, the present invention provides a method for providing personalized product information, the step of receiving contact information from a plurality of buyers and receiving the purchase history information for the plurality of buyers and storing in a database, and for the desired product to purchase from the buyer If there is an information request, searching whether there is purchase history information on the desired product to be purchased from the database, and checking whether the searched purchase history information is provided by a network of the information requesting buyer; And providing the retrieved purchase history information to the information requesting buyer if the information is provided by a network of the information requesting buyer.

In another aspect, the present invention provides a method for providing personalized product information, the method comprising the steps of: receiving a seller offer request for a desired product from a buyer, receiving a seller answer to the seller offer request from the seller and delivering it to the buyer It is another feature to include a.

In another aspect, the present invention provides a method for providing personalized product information, the step of receiving a request for information on the desired product from the buyer, and providing the buyer with the review information or purchase history information of the network for the desired product to purchase; It is another feature to include.

In another aspect, the present invention provides a device for providing personalized product information, the communication unit for communicating with the buyer or seller through the network, the contact information of the buyer received from the plurality of buyers through the communication unit, the review information or The storage unit receives and stores the purchase history information, and when there is a request for information on the desired product from the buyer, the storage unit searches for whether there is review information or purchase history information on the desired product, and the searched information is When provided by the network of the information request buyer, and characterized in that it comprises a processing unit for providing the retrieved information to the information request buyer through the communication unit.

According to the present invention, it is possible to share review information or purchase history information with individual shopping contacts, such as friends or group members, to upgrade the reliability of the product purchase, and also to answer the purchase conditions of the buyer. It can give you the opportunity to do so. In addition, according to the present invention, a customer using an online shopping service can enjoy a convenient shopping service by integrating and providing product detailed information, expert reviews, user reviews, price information, etc., which are distributed and provided on the Internet. To be.

The above objects, features, and advantages will be described in detail with reference to the accompanying drawings, whereby those skilled in the art to which the present invention pertains may easily implement the technical idea of the present invention. In describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a network configuration to which the product information providing apparatus 102 according to an embodiment of the present invention is applied. As shown, the product information providing device 102 is connected to the purchaser terminals 106a and 106b and the seller terminal 108a and 108b via the communication network 104.

The purchaser terminals 106a and 106b are provided with a shopping agent provided in the form of a widget or a toolbar in a wallpaper, a personalized page, or a blog that the buyer can easily access. In addition, the seller agent 108a, 108b is also installed in the sales agent in the form of a widget or a toolbar. Widgets are mini programs (applications) that independently create and operate frequently used services in the form of icons, allowing users to use various functions without visiting a website that provides product information. Widgets are the basis for personalized service, especially because they can be used in various combinations according to individual choices.

The shopping agent provides expert reviews, user reviews, and network reviews for the product all in one window.If the shopping agent enters a number of purchase conditions that he / she wants using a differentiated search function, Product search results are provided based on optimized products, and information on products that are not desired by individuals is excluded. In addition, in order to increase the reliability of shopping, it is possible to share the purchase information of people in the community with the same personal contacts or interests.

One of the most frustrating things people do when shopping is the complicated payment process. To ensure reliability but provide a simple payment service, when a shopping agent user saves a credit card or bank account number on the personal information management page, the payment is completed through a single authentication process (mobile phone verification) when the actual payment is made. To be possible.

By using the shopping agent proposed in the present invention, an individual can obtain only optimal product information in a short time, and thus can enjoy shopping more convenient than existing online shopping.

The product information providing device 102 includes a communication unit 110, a processing unit 112, and a storage unit 113. First, the communication unit 110 causes the product information providing device 102 to communicate with the buyers 106a and 106b or the sellers 108a and 108b through the communication network or the network 104. The storage unit 114 may receive the product detailed information received from the buyers 106a and 106b or the sellers 108a and 108b through the communication unit 110, the contact information of the buyer, review information or purchase history information about the purchased product, and seller answers. Save and receive. The buyer's network can be configured by the buyer choosing a buyer he knows personally from the group of entire buyers.

For example, when there is a request for information on a desired product to be purchased from the buyer 106b, the processing unit 112 searches for the detailed information about the desired product to purchase from the storage unit 114, and review information or purchase history information. And, if the review information or the search history information is provided by the contact (for example, 106a) of the buyer 106b, the review information or purchase history information to the buyer 106b through the communication unit 110 and the other product information retrieved Provide together.

The processing unit 112 is a shopping agent download means 202, product information providing logic means 204, network and review information management means 206, customer and seller management means 208, messaging means 210, authentication by function And payment means 212 and the like.

First, the shopping agent download means 202 provides a shopping agent for product search, review management, shopping social networking service (SNS), messenger and click to call function, order status and delivery tracking, and personal information management function. It is transmitted to the buyer according to the buyer's request to be installed in the buyer terminal (106a, 106b). The product information providing logic means 204 searches the product information DB 214 for providing the product information and the product information DB 214 according to various search conditions of the customer to provide product information optimized for the product search environment. Search engine 216 is a major component. The product information DB 214 collects product information collected through a web crawler 218 from a product being sold on a large open market site, a product registered through a seller registration client, a small shopping mall specialized in a general web, a cafe, etc. It is integrated. Meanwhile, the review DB 220 is configured by collecting expert reviews from professional review sites, user reviews from various shopping malls, and collecting and collecting social network reviews.

The network and review information management means 206 manages the shopping agent user when the user registers a review for the purchased product, and shares the review information between the contacts, and manages the network information of the buyer. The customer and seller management means 208 manages the information of shopping agent users and sellers selling the product, manages customer agents, and allows the seller of goods to register the product and retrieve and respond to the buyer's request for seller proposals. To manage the seller client.

The messaging means 210 allows the user of the shopping agent or the seller agent to communicate with each other via the agent and the product information providing device 102. The messaging means 210 performs a click-to-call with the messenger, manages the order, and works with the delivery tracking system. The authentication and payment means 212 performs authentication and payment for the user of the shopping agent or the seller agent.

2 is a flowchart illustrating a method for providing product information according to an embodiment of the present invention.

First, network information, purchase information, review information, or purchase history information from buyers is received and stored in a database in the storage unit 114 (202). When review information is provided from buyers, information on whether to disclose the review information is also provided and stored in the database.

Next, when there is a request for information on a desired product from a buyer (204), the product information providing device 102 provides a detailed search condition for the desired product (206). As a detailed search condition, “network” can be provided as a search word. Next, the product information is searched using the desired product purchased from the buyer and the detailed search condition (208). The combination of the conditions entered by the buyer is searched for the extracted sale condition, the product price information, the seller's rating, and the seller's offline store location. In addition, the user can search for the review information of the expert, the product review information of the user, the review information of the network or purchase history information. The search for the review information or the purchase history information of the network may be performed only when "network" is selected as a detailed search condition. The retrieval of the review information targets the review information disclosed by the buyer in the review information storage step 202. Next, whether the retrieved review information or purchase history information is provided by the buyer's network is provided, and if provided by the buyer's network, the retrieved review information or the purchase history information is provided to the buyer (210). In this case, product information such as expert reviews, user reviews, product details, and price information of the desired product is provided as a tab of a shopping agent (208, 210).

If there is a seller suggestion request for a desired product from a buyer (216), the buyer may receive information specifying the desired answering medium and the desired number of answers (218). Next, when the seller provides an answer to the seller suggestion request with the information providing device 102 (220), the information providing device 102 sends the buyer an answer to the buyer as many times as the buyer desires through the answer medium desired by the buyer. Provided (222). When the seller reply is transmitted from the seller to the buyer, the information providing device 102 may mediate such that the buyer's identification information or contact information is not provided to the seller. This is to protect the buyer from spam mail. To do this, seller responses can be sent to buyers using the click-to-call feature.

The buyer who has been provided with the product information or the seller's answer performs the purchase on the desired product to be purchased (212) and processes the payment based on this (214). For convenience of payment, the payment information is input in advance from the buyer and stored in a database. When authentication of the buyer is completed through a mobile phone or the like, payment can be performed using the payment information in the database.

3 is a detailed flowchart of an embodiment of a process of searching for product information when receiving a product information request from a buyer in the method for providing product information according to the present invention. 3 illustrates a process of providing purchase history information and review information of a network as a search result when a user of a shopping agent according to the present invention selects “network” as a search recommendation word in a search box based on natural language. In order to provide such information, the product information providing device 102 should have a function of managing a network and a function of allowing a product buyer to write a review about a product and set whether or not to disclose it.

First, the communication unit 110 receives a search word including a search word for a desired product and a recommended search word from a buyer and transfers the search word to the processing unit 112 (302). Suggested search terms include “review”, “networking”, “price”, and “product review”. The processor 112 searches the product DB in the storage 114 for the input search word (304). As a result of the first search, product detailed information, price information, and review information are retrieved (306).

Next, it is checked whether or not "network" is selected among the recommended search terms (308), and if "network" is selected, check whether there is purchase history information or review information in the network for the corresponding desired product to be purchased (310). If there is purchase history information or review information in the network, the search DB in the storage unit 114 is searched by the second search (312). Next, the primary search result and the secondary search result are edited (314) and delivered to the buyer 106b who requested the product information through the communication unit 110.

For example, if Buyer A enters a search term for product “1” through a shopping agent to purchase a product “1”, a search term associated with “1” appears and the search term “network” Words are included. When Buyer A adds the word "network" when entering various search terms related to "1" into the search box, the shopping agent system installed on Buyer A's terminal retrieves the review or purchase history written by A's network. For example, if there is a review or purchase history of a network that has purchased a product, the search result provides the review information or purchase history information of the network for “1”.

4 is a detailed flowchart of an embodiment of a process of delivering a seller answer when a seller suggestion request is received from a buyer in the method for providing product information according to the present invention.

The seller's offer request is for a buyer to register a purchase condition in the shopping agent (or buyer agent), such as, "Recommend mp3 with simple features to listen to educational broadcasts and music on the subway commute, price should be less than 100,000 won." Is performed (402). To do this, the shopping agent used by the buyer must have the ability to register the purchase requirements of the buyer. In this process, the buyer registers his preferred answer medium and the number of answers allowed as buyer information. The answering medium may be a messenger, a mobile phone, a landline phone, or an email. Allowing buyers to pre-specify the number of answers allowed is because too many sellers' responses may feel spam to the buyer. When the seller information request is received, the product information providing device 102 stores the purchase condition of the buyer in a database in the storage 114 (404).

When a seller requests a search through a seller agent for a product handled by the seller with respect to the stored purchase condition, the search is performed in the purchase condition DB (406). To do this, the seller agent used by the seller must have the ability to retrieve the purchase requirements created by the buyer. As a result of the search, if the purchase condition for the seller handling product is not registered, the seller reply process is terminated (408, 409). If the purchase condition for the seller handling product is registered, the buyer information is checked (408, 410). The seller selects the answer medium based on the buyer information (412). If the buyer specifies a response medium when creating a purchase requirement, the seller can only contact the buyer's choice of communication media. If the response medium is a short answer transmission, the seller's response to the purchase condition is written in short text and transmitted to the buyer (413). If the buyer chooses messenger or phone as the answering medium, the unified communicator provides various communication channels such as messenger connection or telephone connection between the buyer and seller so that information can be exchanged between seller and buyer ( 414, 416). In order not to provide the seller with the buyer's personal information (phone number, messenger ID, e-mail address, etc.), when the seller selects messenger from among the functions of the integrated communicator, the seller establishes a session within the system. It is possible to prevent the seller's messenger ID from being disclosed to the seller. In addition, when the seller wants to contact the buyer by phone, the click-to-call function can be used to prevent the seller's phone number from being disclosed to the seller.

Through this process, the seller can influence the buyer in the purchase rather than the unilateral buyer's choice of the seller, thereby providing a bidirectional information exchange function between the seller and the buyer. The differentiating part of the shopping agent according to the present invention is to support a two-way exchange of information between the seller and the buyer in a new way, and is a method that may help the seller in making a purchaser's profit by assisting the purchaser in making a purchase decision. If the buyer does not have an accurate knowledge of the product or is contemplating among the various products, for various other cases, the buyer can fill out the various requirements of the buyer in the “Request Seller Proposal” service section of the shopping agent. Sellers interested in the service can use the Seller Agent to search for buyers who have applied for the “Seller Request for Proposal” service for the products they sell, recommend appropriate products to prospective buyers, or offer sales terms.

In connection with the provision of this information, the buyer should be able to register the purchase requirements through the shopping agent, and the seller should be able to retrieve the purchase requirements created by the buyer through the seller agent.

5 to 8 are diagrams illustrating a user interface of a shopping agent according to the present invention.

The initial widget installed on the desktop or personalized page is in the form of a small window as shown in FIG. 5 (a), and is usually used as a window for sending a text message. As shown in FIG. 5B, the screen is largely switched. The "Main" tab at the top of the shopping agent of Figure 5 (b) provides a product order status, shipping tracking, personal information management functions. As shown in FIG. 6, the "Info shop" tab provides expert product information, user reviews, detailed specifications, and network review information about a product input by an individual. As shown in FIG. 7, the "Real shop" tab has a natural language-based search box and a related search term recommendation window provided to allow a buyer to enter various search conditions, and extracts only the best search results based on the search terms entered in the search box. To provide. As shown in FIG. 8, the "Friend shop" tab provides a function of managing a review of a product purchased by an individual and a function of sharing a review page of a shopping network.

9 is a diagram illustrating a product search process according to the present invention through a user interface. The biggest feature of the shopping agent according to the present invention is a function specialized for product search as shown in FIG. 9. When a product to be purchased is entered into a search box (see FIG. 9 (a)), various items associated with the corresponding search word may be used. A search condition is provided (refer to FIG. 9 (b)), and an individual may diversify the search condition by dragging and dropping the recommended search condition into a search box (see FIG. 9 (c)). Based on this, only an optimal search result, which is a combination of several search conditions, is customized to an individual through a search engine specialized for product search (see FIG. 9 (d)).

10 to 11 are diagrams showing an example in which product information is provided in a shopping agent according to the present invention. As shown in FIG. 10, the shopping agent according to the present invention provides a function for managing a review of a product purchased by an individual, and provides an environment for configuring a shopping network. This allows buyers to search for and share reviews about products purchased by the network, or share product review pages published by the network.

In addition, the shopping agent has been reviewed by the product related experts (see FIG. 11 (a)), network reviews (see FIG. 11 (b)), and user reviews (FIG. ), Detailed information (see FIG. 11 (d)), price information, etc. are provided on a tab basis, so that a corresponding tab can be selected within a shopping agent, so that information about a product can be conveniently obtained.

On the other hand, the method of the present invention as described above can be written in a computer program. And the code and code segments constituting the program can be easily inferred by a computer programmer in the art. In addition, the written program is stored in a computer-readable recording medium (information storage medium), and read and executed by a computer to implement the method of the present invention. The recording medium includes all types of computer-readable recording media (tangible media such as CD and DVD as well as intangible media such as carrier waves).

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by.

1 is a network configuration to which the product information providing apparatus according to the present invention is applied.

2 is a flowchart of a product information providing method according to the present invention;

3 is a flowchart illustrating a process of searching for product information when receiving a product information request from a buyer in the method for providing product information according to the present invention;

4 is a flowchart of a process of delivering a seller answer when a seller suggestion request is received from a buyer in a method of providing product information according to the present invention;

5 to 8 illustrate a user interface of a shopping agent according to the present invention.

9 is a diagram illustrating a product search process according to the present invention through a user interface.

10 is a diagram illustrating a user interface provided with social network review information in a shopping agent according to the present invention.

Claims (24)

In the method for providing personalized product information, Receiving the network information from the plurality of buyers and review information on the purchased products and storing them in a database; If there is a request for information on a desired product from a buyer, searching whether there is review information on the desired product from the database, and checking whether the retrieved review information is provided by a network of the requested information buyer; , Providing the retrieved review information to the information requesting buyer when the searched review information is provided by a network of the information requesting buyer. Method for providing product information, characterized in that it comprises a. The method of claim 1, And receiving information on whether to disclose the review information from the plurality of buyers and storing the information in a database. The search for the review information is a method of providing product information, characterized in that the target to the published review information. In the method for providing personalized product information, Receiving network information from a plurality of buyers and receiving purchase history information of the plurality of buyers and storing the information in a database; When there is a request for information on a desired product from a buyer, the database searches for whether there is purchase history information on the desired product and checks whether the retrieved purchase history information is provided by a network of the requested information buyer. Steps, Providing the retrieved purchase history information to the information requesting buyer if the retrieved purchase history information is provided by a network of the information requesting buyer; Method for providing product information, characterized in that it comprises a. The method according to claim 1 or 3, And providing a detailed search condition for the desired product when there is a request for information on a desired product from the information requesting buyer. The method of claim 4, wherein The method for providing product information, characterized in that it further comprises the step of providing a network as a search term as the detailed search conditions. The method according to claim 1 or 3, And providing at least one of expert reviews, user reviews, product details, and price information for the desired product to purchase. The method according to claim 1 or 3, Receiving a seller proposal request for the desired product from the information requesting buyer; Receiving a seller response to the seller proposal request from the seller and delivering the information request to the buyer The method of providing product information, characterized in that it further comprises. The method according to claim 1 or 3, Receiving payment information from the information requesting buyer and storing the payment information in the database; When the authentication of the information requesting buyer is completed, performing a payment on the purchase of the information requesting buyer for the desired product by using the payment information; The method of providing product information, characterized in that it further comprises. The method according to claim 1 or 3, The product information providing method is a method of providing product information, characterized in that performed in the form of a widget or a toolbar in the terminal of the information request buyer. The method of claim 9, At least one of expert reviews, user reviews, product detailed information, and price information of the desired product to be purchased is provided based on a tab generated separately from the tab for product search by the widget or toolbar. How to Provide Information. The method of claim 9, The widget or toolbar is a method of providing product information, characterized in that installed on the desktop or a personalized web page on the terminal of the information request buyer. In the method for providing personalized product information, Receiving a seller offer request for a desired item from a buyer; Receiving a seller response to the seller proposal request from the seller and delivering the seller response to the buyer; Method for providing product information, characterized in that it comprises a. The method of claim 12, And receiving information designating an answer medium to the seller proposal request from the buyer. The method of claim 12, The identification information or contact information of the buyer is not provided to the seller when delivering the seller reply to the buyer. The method of claim 12, The seller answer is a method of providing product information, characterized in that delivered to the buyer using a click-to-call (Click-to-Call) function. The method of claim 12, And receiving from the buyer the allowable answer to the seller answer, Seller answers after the allowed number of answers is not delivered to the buyer method of providing product information. The method of claim 12, The product information providing method is a method of providing product information, characterized in that performed in the form of a widget or a toolbar in the terminal of the buyer. The method of claim 17, At least one of expert reviews, user reviews, product details, and price information of the desired product to be purchased is provided based on a tab generated by the widget or a toolbar. The method of claim 17, The widget or toolbar is a method of providing product information, characterized in that installed on the desktop or personalized web page in the terminal of the buyer. In the method for providing personalized product information, Receiving information about a desired product from a buyer, Providing the purchaser with the review information or purchase history information of the network for the desired product to buy Method for providing product information, characterized in that it comprises a. The method of claim 20, Receiving information about whether to disclose the review information from the buyer; The review information is a method of providing product information, characterized in that for the review information disclosed by the buyer. The method of claim 20, And providing a detailed search condition for the desired product to the buyer when there is a request for information on the desired product to purchase from the buyer. The method of claim 22, The method for providing product information, characterized in that it further comprises the step of providing a network as a search term as the detailed search conditions. In the device for providing personalized product information, With a communications department that communicates with buyers or sellers over the network, A storage unit for receiving and storing network connection information of the buyers received from the plurality of buyers through the communication unit, review information on purchase goods, or purchase history information; When there is a request for information on a desired product to be purchased from a buyer, the storage unit searches for whether there is review information or purchase history information on the desired product, and when the retrieved information is provided by a network of the requested information buyer, the communication unit. Processing unit for providing the retrieved information to the information request buyer through the Apparatus for providing product information comprising a.

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