CN109598550A

CN109598550A - A kind of Internet advertising put-on method and device

Info

Publication number: CN109598550A
Application number: CN201811454201.3A
Authority: CN
Inventors: 雷正
Original assignee: Wuhan Siyun Technology Co Ltd
Current assignee: Wuhan Siyun Technology Co Ltd
Priority date: 2018-08-03
Filing date: 2018-11-30
Publication date: 2019-04-09
Anticipated expiration: 2038-11-30
Also published as: CN110796466B; CN110796466A; CN109598550B; CN109598549B; CN109598549A

Abstract

The present invention relates to the communication technology and internet advertisement technology field, a kind of Internet advertising put-on method and device are provided.Wherein method includes after the first equipment receives the ad-request message for carrying user identifier, generating transaction number according to predetermined manner；First equipment sends the target audience's heap sort request message for carrying user identifier to data management platform；First equipment SSP into network sends the first PUSH message for carrying the transaction number；First equipment sends the second PUSH message for carrying the transaction number and target audience's heap sort mark to each DSP.The invention avoids the potential privacy compromise risk of user identifier bring is used in the advertisement bidding network locating for DSP and SSP.

Description

A kind of Internet advertising put-on method and device

[technical field]

The present invention relates to the communication technologys and internet advertisement technology field, more particularly to a kind of Internet advertising dispensing side Method and device.

[background technique]

With the development of internet, network has become release information, promoting service, services client, the weight for linking up employee Want means.Internet advertising rapidly develops, just in beyond tradition media advertisement.And real time bid (Real Time Bidding, Write a Chinese character in simplified form are as follows: RTB) method as disclosed Internet advertisement platform, occupies share very big in Internet advertising.

In order to identify whether each commercial audience for being intended to auction is oneself target customer, party in request platform (Demand Side Platform, writes a Chinese character in simplified form are as follows: DSP) it would generally (Data-Management Platform, writes a Chinese character in simplified form with data management platform Are as follows: DMP) cooperation, the User using User ID as identification marking between the two, in auction in acquisition Bid request After ID, the attribute of user is searched in the method for DMP, then determines auction price, to achieve the purpose that precisely to launch.

It include user User ID in Bid request and Ad Request communication file in the RTB agreement of standard Or Cookie ID, the information also belong to privacy of user and personal information data.Wherein, personal information, refer to electronics or The various information that natural person's personal identification can be identified individually or in conjunction with other information of other modes record, including but not It is limited to name, date of birth, identification card number, personal biometric information, address, the telephone number etc. of natural person.

As shown in Figure 1, bidding logical schematic for a kind of existing RTB, wherein it is flat that website or APP act as supplier The role of platform (Sell-Side Platform, writes a Chinese character in simplified form are as follows: SSP), the logical order volume of Cong Tuzhong can be seen that

Step 1, user accesses online media sites using browser, such as website A.Website A is by the content of this website, such as It hears, is presented to the user.At the same time, online media sites also can show advertisement to user on some advertisement positions.Although online media sites Groundwork be to show the content of high-quality to user, it also requires made money by advertisement, so that providing the industry of content Business can be continued.The sales team sale advertising inventory of oneself can be used in they.However, for online media sites, RTB is the channel of more and more important sale advertising inventory.Here we assume that A decision in website passes through upper right corner advertisement position RTB mode is sold.

Step 2, website A passes information to advertisement transaction platform.The information of transmitting includes uniform resource locator (Uniform Resource Locator, write a Chinese character in simplified form are as follows: URL), location advertising, user identification code (Cookie Identity, letter It is written as: Cookie ID) etc..

Step 3, advertisement transaction platform tissue is once bidded, and is bidded response to multiple DSP transmitted traffics.It is assumed that advertiser 1 Be DSP one of them.

Step 4, when the flow that the corresponding DSP server of advertiser 1 receives advertisement transaction platform is bidded response, by data Pass to engine of bidding.

Step 5, engine of bidding sends User ID to user and advertisement main information database, sees the demand of user and advertiser Whether match.

Step 6, engine of bidding receives the information of user and advertiser, and decides whether to participate in bidding and competitive bidding valence Lattice.

Step 7, engine of bidding generates a bid response, and passes it on DSP server.Response of bidding includes competitive bidding Price and which Advertisement Server the other information such as advertising creative such as are obtained from.

Step 8, the transmission of the corresponding DSP server of advertiser 1, which is bidded, responds to advertisement transaction platform.

Step 9, advertisement transaction platform carries out competing after the response for receiving all DSP servers or deadline reach It claps.For example, the deadline of advertisement transaction platform is 100ms, then refer to advertisement transaction platform transmitted traffic bid response with The time difference for receiving DSP bid response need to be in deadline.It is assumed that advertiser 1 is the winner of this advertisement bidding transaction.

Step 10, the winner of advertisement transaction platform notice user browser auction.Browser send advertisement exposure request to Advertisement Server where advertising creative.

Step 11, Advertisement Server sends advertising creative to the browser of user.

Step 12, user sees the advertisement on website.If that user is interested in the advertisement, he can click advertisement, Hence into the landing page of advertiser.The website of user browse advertisements master, may take further action.For example, if wide Accusing master is an e-commerce company, and user may carry out single purchase activity on e-commerce website.

User browses web sites or opens some APP in step 1, and the process that triggering advertisement transaction is bidded is opened from step 2 Beginning will carry Cookie ID in related news, and at least to step 5 it is rapid before, can carry always in each transmission message In, the Cookie ID spans at least three platforms (website (i.e. SSP), advertisement transaction platform and party in request as shown in figure 1), So by Cookie ID it is cross-platform between transmission, also carrier correspond to the Cookie ID, privacy information can be brought to let out The risk of dew.

In addition, Impression ID and Bid entrained when message are transmitted in trade at competitive price network in the prior art ID does not have specific corresponding relationship, may cause corresponding relationship loss in transition process, even if carrying in corresponding message Cookie ID also can not identify that same user triggers by the Cookie ID once losing corresponding relationship in transition process Multiple advertisement bidding processes, wherein Impression ID is generated by SSP or Publisher, if SSP is not being received really Impression ID still can be generated in Client-initiated ad-request, can carry out sham publicity, in the prior art, DSP and Ad Exchange can not identify.Wherein, Publisher is similar to Internet Service Provider (Internet Service Provider writes a Chinese character in simplified form are as follows: ISP), belong to content supplier, Publisher and supplier's platform can be in different scenes Same enterprise is belonged to, can be and belong to different enterprises.

In consideration of it, overcoming defect present in the prior art is the art urgent problem to be solved.

[summary of the invention]

The technical problem to be solved by the present invention is to user identifiers involved in existing Internet advertising put-on method to be carried Transmitted in related news, therefore, exist in the prior art in advertisement bidding network locating for DSP and SSP using User ID or The potential privacy compromise risk of person's Cookie ID bring.

The further technical problems to be solved of the present invention are in existing Internet advertising putting mode using each DSP points The mode of target audience's heap sort identification request, the problem of which increases the message processing load of DMP are sent to DMP.

Further related in the present invention solve the technical issues of be how for illegal SSP fraud advertisement complete monitoring, and By the identification for the false flow that user side intelligent terminal simulator is formed.

The present invention adopts the following technical scheme:

In a first aspect, the present invention provides a kind of Internet advertising put-on method, method includes:

After first equipment receives the ad-request message for carrying user identifier, transaction number is generated according to predetermined manner；

First equipment sends the target audience's heap sort request message for carrying user identifier to data management platform, with Just target audience's heap sort mark of the corresponding user identifier is obtained from the data management platform；

First equipment SSP into network sends the first PUSH message for carrying the transaction number, so as to the SSP According to the transaction number, advertisement transaction platform is triggered to each DSP and sends bid request message；

First equipment sends the second push for carrying the transaction number and target audience's heap sort mark to each DSP Message, so that the DSP is identified according to target audience's heap sort, it is determined whether sent to SSP and carry the transaction number Response message of bidding.

Preferably, the transaction number specifically:

Disposable transaction number is generated according to preset random algorithm；Alternatively,

According to preset hash algorithm, the related content including user identifier is converted into the transaction number；

Wherein, since the life cycle of the transaction number complete bid process receiving after the ad-request After terminate.

Preferably, it is preset with advertisement position on specified website and/or specified App, then the generation of the ad-request Process, specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is touched Hair, and the first ad-request message is sent by intelligent terminal；

First ad-request is acquired in the second equipment, and second equipment is by the purpose of first ad-request Address or next-hop routing address redirect be first equipment after, obtain the ad-request message, and to described first Equipment sends the ad-request message.

Preferably, has the function of DPI in second equipment, then second equipment obtains first ad-request Afterwards, method further include:

Read server domain name, the server host name, server address of the SSP carried in first ad-request And/or user identifier, verify the legitimacy of the SSP and/or user；

If verification result is legal, first ad-request is converted into destination address or next-hop routing address is reset The ad-request message is sent to the ad-request message for first equipment, and to first equipment.

Preferably, second equipment specifically:

Gateway support node GGSN, public data network gateway PGW, control plane gateway CGW, distributed network gate DGW, access and Mobile management function AMF, conversation management functional SMF or user face management function UPF.

It preferably, further include third equipment, the third equipment has the function of DPI, then described in the second equipment acquisition After first ad-request, method further include:

First ad-request is transmitted to the third equipment by the second equipment；

The third equipment read the server domain name of the SSP carried in first ad-request, server host name, Server address and/or user identifier verify the legitimacy of the SSP and/or user；

If verification result is legal, first ad-request is converted to destination address by the second equipment or third equipment Or next-hop routing address redirects the ad-request message for first equipment, and described wide to first equipment transmission Accuse request message.

Preferably, the second equipment is specially gateway support node GGSN, packet data serving node PDSN or public number According to net gateway PGW；

Third equipment is specially integrated service gateway SCG or unified intelligent controller UIC.

Preferably, logged on on specified website and/or specified APP in user by virtual account, also, specified Website and/or specified App on be preset with advertisement position, then the generating process of the ad-request, specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is touched Hair, and the ad-request message is sent by the server of the server of the website or APP.

Preferably, enhancing agency is additionally provided between the data management platform and each DSP, then first equipment The second PUSH message for carrying the transaction number and target audience's heap sort mark is sent to each DSP, is specifically included:

First equipment sends the second PUSH message for carrying the transaction number and target audience's heap sort mark, gives The enhancing agency；

The enhancing agency forwards second PUSH message to one or more of DSP.

The enhancing is acted on behalf of after confirming one or more DSP being consistent with target audience's heap sort mark, Second PUSH message is forwarded to one or more of DSP.

Preferably, the data management platform includes the first data management platform and the second data management platform, then described First equipment sends the second PUSH message for carrying the transaction number and target audience's heap sort mark, acts on behalf of to the enhancing Before, it specifically includes:

First equipment, which is sent, carries the transaction number, first object audient's heap sort mark and the second target audience Second PUSH message of heap sort label is acted on behalf of to the enhancing；Wherein, the first object audient heap sort mark and second Target audience's heap sort label is obtained from first data management platform and the second data management platform respectively；

The mark of first object audient's heap sort described in the enhancing Agent Analysis and second target audience's heap sort mark, obtain It is identified to target audience's heap sort.

First equipment is asked to first object audient's heap sort that the first data management platform sends carrying user identifier Message is sought, to obtain first object audient's heap sort mark of the corresponding user identifier from the data management platform；

First equipment is asked to second target audience's heap sort that the second data management platform sends carrying user identifier Message is sought, to obtain second target audience's heap sort mark of the corresponding user identifier from the data management platform；

The mark of first object audient's heap sort described in first device analysis and second target audience's heap sort mark, obtain It is identified to target audience's heap sort.

Preferably, the transaction number is carried at first PUSH message, the second PUSH message, bid request message In the extended field for response message of bidding.

Preferably, the SSP triggers advertisement transaction platform and disappears to each DSP transmission bid request according to the transaction number Breath, specifically includes:

The SSP carries the transaction number in showing advertisement request, is sent to the advertisement transaction platform；

The transaction number is carried to be sent in bid request message and be handed over the advertisement by the advertisement transaction platform The associated each DSP of easy platform.

Second aspect, the present invention also provides a kind of Internet advertising put-on methods, comprising:

After first equipment receives the ad-request for carrying user identifier, transaction number is generated according to predetermined manner；

First equipment sends the third PUSH message for carrying user identifier, transaction number to data management platform, with Toilet states data management platform after receiving the target audience's heap sort for carrying transaction number request, according to user identifier and friendship The mapping relations easily numbered determine target audience's heap sort mark of the corresponding user identifier；

Wherein, each DSP is after getting transaction number and the target audience's heap sort mark from data management platform, root It is identified according to target audience's heap sort, it is determined whether the response of bidding for carrying the transaction number is sent to SSP.

Preferably, the transaction number specifically:

Preferably, second equipment specifically:

Preferably, enhancing agency is additionally provided between the data management platform and each DSP, then each DSP exists Transaction number and target audience's heap sort mark from data management platform are got, is specifically included:

First equipment sends the second PUSH message for carrying the transaction number, acts on behalf of to the enhancing；

The enhancing agency disappears to target audience's heap sort request that data management platform sends the carrying transaction number Breath；So that the data management platform is after receiving the target audience's heap sort for carrying transaction number request, marked according to user Know and the mapping relations of transaction number, target audience's heap sort of the determining corresponding user identifier identify；

The enhancing agency is after getting target audience's heap sort mark of data management platform return, to one Or multiple DSP forwardings carry the second PUSH message of target audience's heap sort mark and transaction number.

The enhancing agency is after getting target audience's heap sort mark of data management platform return, in confirmation and institute After stating one or more DSP that target audience's heap sort mark is consistent, is forwarded to one or more of DSP and carry institute State the second PUSH message of target audience's heap sort mark and transaction number.

Preferably, the data management platform includes the first data management platform and the second data management platform, then described Enhancing agency specifically includes after getting target audience's heap sort mark of data management platform return:

The enhancing agency is in the first object audient's heap sort mark and for getting the return of the first data management platform After second target audience's class indication that two data management platforms return；

The third aspect, the present invention also provides a kind of Internet advertising put-on methods, comprising:

Data management platform receives the third PUSH message that the first equipment is sent, and carries user in the third PUSH message Mark and transaction number；

The data management platform establishes the mapping relations between the user identifier and transaction number；

The data management platform is marked after receiving the target audience's heap sort for carrying transaction number request according to user Know the mapping relations with transaction number, passes through the user identifier and search corresponding target audience's heap sort mark；

The data management platform by the target audience's class indication found and the transaction number carry target by Requesting party is returned in many heap sort responses.

Preferably, when the requesting party is DSP, then the DSP is sending target audience to the data management platform Before heap sort request, further includes:

DSP receives the transaction request that advertisement transaction platform is sent, and carries the transaction number in the transaction request；

Wherein, the transaction number in advertisement transaction platform is the advertisement transaction platform is sent to by SSP wide Announcement shows to be obtained in request；The transaction number in SSP is by the first push of the carrying transaction number of the first equipment It is obtained in message.

Preferably, enhancing agency is additionally provided between the data management platform and each DSP, then the enhancing agency is sending out Before sending the target audience's heap sort request for carrying transaction number, method further include:

The enhancing agency disappears to target audience's heap sort request that data management platform sends the carrying transaction number Breath；

Fourth aspect, the present invention also provides a kind of Internet advertising delivery devices, for realizing first aspect, second party Internet advertising put-on method, described device described in face or the third aspect include:

At least one processor；And the memory being connect at least one described processor communication；Wherein, described to deposit Reservoir be stored with can by least one described processor execute instruction, described instruction by program be arranged to carry out first aspect, Internet advertising put-on method described in second aspect or the third aspect.

5th aspect, the present invention also provides a kind of nonvolatile computer storage media, the computer storage medium Computer executable instructions are stored with, which is executed by one or more processors, for completing first Internet advertising put-on method described in aspect, second aspect or the third aspect.

The present invention carries out unifying identifier, the friendship using transaction number as each message in advertisement process of exchange each time Correspondence easily between number (Transaction ID, writes a Chinese character in simplified form are as follows: TID) and user identifier (User ID and/or Device ID) Relationship is visible between the first equipment and data management platform, and is then only compiled by the transaction for DSP and SSP Number and data management platform correspond to target audience's heap sort that the transaction number returns and identify (by data management platform root Analyze to obtain according to user identifier), it avoids latent using user identifier bring in the advertisement bidding network locating for DSP and SSP In privacy compromise risk.

Further, it in currently preferred implementation, by DPI function newly-increased in the second equipment, or increases newly Third equipment with DPI function, realize the server domain name for SSP, server host name, server address and/or The legitimate verification process of user identifier, so as to the fraud advertisement for illegal SSP, based on to SSP server domain name, Server host name, server address identify to complete to monitor, and by the white list of user identifier, to complete user side intelligence The identification for the false flow that energy terminal emulator is formed.

Further, in another preferred implementation of the present invention, each DSP and number are completed by setting enhancing agency According to the acquisition of target audience's heap sort mark between management platform, transaction platform network is simplified for data management platform Message Payload pressure.

[Detailed description of the invention]

In order to illustrate the technical solution of the embodiments of the present invention more clearly, will make below to required in the embodiment of the present invention Attached drawing is briefly described.It should be evident that drawings described below is only some embodiments of the present invention, for For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other Attached drawing.

Fig. 1 is a kind of Internet advertising put-on method configuration diagram in the prior art provided by the invention；

Fig. 2 is a kind of flow diagram of Internet advertising put-on method provided in an embodiment of the present invention；

Fig. 3 is the process that ad-request message generates in a kind of Internet advertising put-on method provided in an embodiment of the present invention Schematic diagram；

Fig. 4 is a kind of method flow of Internet advertising put-on method with DPI function provided in an embodiment of the present invention Figure；

Fig. 5 is a kind of configuration diagram of advertisement bidding in the prior art provided in an embodiment of the present invention；

Fig. 6 is the system architecture schematic diagram that a kind of Internet advertising provided in an embodiment of the present invention is launched；

Fig. 7 is a kind of second PUSH message sending method flow chart provided in an embodiment of the present invention；

Fig. 8 is the system tray that a kind of Internet advertising comprising two numbers management platform provided in an embodiment of the present invention is launched Structure schematic diagram；

Fig. 9 is the second PUSH message sending method stream in the case of a kind of agency with enhancing provided in an embodiment of the present invention Cheng Tu；

Figure 10 is the process of Signalling exchange between a kind of SSP provided in an embodiment of the present invention, advertisement transaction platform, DSP three Schematic diagram；

Figure 11 be it is provided in an embodiment of the present invention it is a kind of transfer to enhancing agency complete target audience's heap sort mark obtain The system architecture diagram that Internet advertising is launched；

Figure 12 is that one kind provided in an embodiment of the present invention transfers to enhancing agency to complete under target audience's heap sort mark acquisition Target audience's heap sort mark issue the method flow diagram of DSP；

Figure 13 is the method stream for the mode that a kind of each DSP provided in an embodiment of the present invention obtains target audience's heap sort mark Cheng Tu；

Figure 14 is the method for the mode that each DSP of another kind provided in an embodiment of the present invention obtains target audience's heap sort mark Flow chart；

Figure 15 is the system architecture schematic diagram that another Internet advertising provided in an embodiment of the present invention is launched；

Figure 16 is a kind of Internet advertising put-on method realized based on data management platform provided in an embodiment of the present invention Flow diagram；

Figure 17 is that the system architecture that a kind of Internet advertising based on operator's net provided in an embodiment of the present invention is launched is shown It is intended to；

Figure 18 is the signalling diagram that a kind of Internet advertising provided in an embodiment of the present invention is launched；

Figure 19 is the signalling diagram that another Internet advertising provided in an embodiment of the present invention is launched；

Figure 20 is the signalling diagram that also a kind of Internet advertising provided in an embodiment of the present invention is launched；

Figure 21 is the illustrative view of functional configuration of enhancing gateway provided in an embodiment of the present invention；

Figure 22 is a kind of structural schematic diagram of Internet advertising delivery device provided in an embodiment of the present invention.

[specific embodiment]

In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and It is not used in the restriction present invention.

In the description of the present invention, term "inner", "outside", " longitudinal direction ", " transverse direction ", "upper", "lower", "top", "bottom" etc. refer to The orientation or positional relationship shown be based on the orientation or positional relationship shown in the drawings, be merely for convenience of description the present invention rather than It is required that the present invention must be constructed and operated in a specific orientation, therefore it is not construed as limitation of the present invention.

In addition, as long as technical characteristic involved in the various embodiments of the present invention described below is each other not Constituting conflict can be combined with each other.

In the agreement of RTB standard, in SSP in advertisement generating process, advertisement is known with Impression ID Not, after advertisement is transferred to advertisement transaction platform Ad exchange, it is transformed into Bid ID to chase after to the auction of single advertisement Track；Include in the standard message of Impression ID and Bid ID simultaneously for the advertisement for accessing mobile App and generating User ID (i.e. the identification code of user, by taking data management platform is carrier side as an example, such as No. MSISDN of mobile phone；With data pipe Platform is the virtual account of such as corresponding platform for third party network company)；Advertisement for webpage version, In the standard message of Impression ID and Bid ID, then comprising Cookie ID information (such as: the virtual account of user Number).Therefore, in RTB standard agreement, not only due to the intervention of Impression ID and Bid ID, increase entire bid process Trackability difficulty and clearly correspond to sexual intercourse difficulty, moreover, because the User that is carried in related news in standard message ID Cookie ID (for the simplicity of description in the subsequent each embodiment of the present invention, is only retouched using User ID as representative State), further relate to the problem of divulging a secret of the associated privacies such as personal preference, the personal information of user.

The intelligent terminal of each embodiment of the present invention can exist in a variety of forms, which includes but is not limited to:

(1) mobile communication equipment: the characteristics of this kind of equipment is that have mobile communication function, and to provide speech, data Communication is main target.This Terminal Type includes: smart phone (such as iPhone), multimedia handset, functional mobile phone and low Hold mobile phone etc..

(2) super mobile personal computer equipment: this kind of equipment belongs to the scope of personal computer, there is calculating and processing function Can, generally also have mobile Internet access characteristic.This Terminal Type includes: PDA, MID and UMPC equipment etc., such as iPad.

(3) portable entertainment device: this kind of equipment can show and play video content, generally also have mobile Internet access spy Property.Such equipment includes: video player, handheld device and intelligent toy and portable car-mounted navigation equipment.

(4) server: providing the equipment of the service of calculating, and the composition of server includes that processor, hard disk, memory, system are total Line etc., server is similar with general computer architecture, but due to needing to provide highly reliable service, in processing energy Power, stability, reliability, safety, scalability, manageability etc. are more demanding.For example, in embodiments of the present invention User can use server and run one or more Virtual Intelligent terminal, so as to carry out stepping on for normal users account Record.

(5) other electronic equipments with advertisement displaying function or connection internet function.The present invention will pass through following tool Body embodiment, expansion illustrate how to overcome Related Technical Issues in different application scene.

Embodiment 1:

The embodiment of the present invention 1 provides a kind of Internet advertising put-on method, exists in the prior art for solving User ID situation can be carried in the standard message of Impression ID and Bid ID, the User ID is still in the prior art DSP obtains the foundation that target audience's heap sort identifies to data management platform, however, carrying User in the message of network transmission ID and respective objects audient's heap sort mark can be related to the leakage of privacy of user.The embodiment of the present invention is designed the technical problem A solution.As described in Figure 2, method includes:

In step 201, it is raw according to predetermined manner after the first equipment receives the ad-request message for carrying user identifier At transaction number.

In specific implementation, first equipment can be newly-increased server apparatus (such as: first equipment Can be the enhancing gateway being independently arranged), it is also possible to that the Program Realizing Method of first equipment will be corresponded to, by existing Apparatus for network node is completed, wherein the existing apparatus for network node can be set according to the difference of the network architecture existing Corresponding data equipment of the core network in 2G and/or 3G network framework, comprising: gateway support node (Gateway GPRS Support Node, writes a Chinese character in simplified form are as follows: GGSN) on；Alternatively, the public data network gateway (PDN in the packet-based core networks EPC of evolution Gateway writes a Chinese character in simplified form are as follows: PGW)；Alternatively, the corresponding data equipment of the core network of 5G NSA scene, comprising: control plane gateway (Central Gateway, letter；It is written as: CGW) and distributed network gate (Distributed Gateway, writes a Chinese character in simplified form are as follows: DGW)；Or Person, the corresponding data equipment of the core network of 5G SA scene, comprising: access and mobile management function (Access and Mobility Management Function, writes a Chinese character in simplified form are as follows: AMF), (Session Management Function, writes a Chinese character in simplified form conversation management functional Are as follows: SMF) or user face management function (User Plane Function, write a Chinese character in simplified form are as follows: UPF) on.

In step 202, first equipment sends the target audience group point for carrying user identifier to data management platform Class request message, to obtain target audience's heap sort mark of the corresponding user identifier from the data management platform.

In embodiments of the present invention, for the above-mentioned target for obtaining the corresponding user identifier from the data management platform Audient's heap sort mark can show as directly arriving corresponding data management platform request and acquisition；It can also show as to enhancing Target audience's heap sort mark (in this regard, will be unfolded to describe by embodiment 4) is requested and obtained to main control unit, at this point, institute Stating enhancing main control unit can be understood as designing exclusively for some traditional data management platforms, and for according to corresponding data The data stored in management platform analyze corresponding relationship between each user identifier and target audience's heap sort mark, are stored in In data management platform perhaps in local so that equipment other in supply network or unit are disappeared with target audience's heap sort request The mode of breath obtains.

In step 203, first equipment SSP into network sends to carry the first of the transaction number and push and disappear Breath triggers advertisement transaction platform to each DSP and sends bid request message so that the SSP is according to the transaction number.

Wherein, step 202 synchronous can execute in the first equipment with step 203 under normal conditions.It in addition to this, can be with It is to first carry out step 203 to execute step 202 again；In above-mentioned several step execution sequences all belong to the scope of protection of the present invention.

In step 204, first equipment sends to each DSP and carries the transaction number and target audience's heap sort mark The second PUSH message known, so that the DSP is identified according to target audience's heap sort, it is determined whether send and carry to SSP The response message of bidding of the transaction number.

The embodiment of the present invention carries out unified mark using transaction number as each message in advertisement process of exchange each time To know, the corresponding relationship between the transaction number and user identifier is visible between the first equipment and data management platform, and The mesh that the transaction number returns only then is corresponded to by the transaction number and data management platform for DSP and SSP Audient's heap sort mark (analyzing to obtain according to user identifier by data management platform) is marked, is avoided wide locating for the DSP and SSP Announcement, which is bidded, uses the potential privacy compromise risk of user identifier bring in network.

In embodiments of the present invention, the transaction number will be as DSP identification in trade at competitive price network by the first equipment Second PUSH message of the carrying target audience's heap sort mark sended over and the first PUSH message for receiving of SSP it is effective Object, at this point, the transaction number can substitute the effect of Impression ID and the Bid ID in existing RTB agreement, further The message field complexity during simplified advertisement bidding is played, and solves to be autonomously generated in prior art problem by SSP Impression ID process, a possibility that causing sham publicity there are problems that.On the other hand, it is contemplated that with existing RTB agreement Compatibility, the embodiment of the present invention realize during, the Impression can be equally carried in related news field ID and Bit ID, also, can equally adopt place related to Bit id field for Impression ID in the prior art Reason, at this point, transaction number can function only as the effect being hidden to user identifier, and overcomes potential privacy in the prior art Risk of leakage problem.

Step 203 through the embodiment of the present invention and step 204 it is found that the first equipment in advertisement trade network When SSP and DSP interaction, just user identifier is stashed from message (compared to compared with the prior art it also will be understood that For the user identifier is deleted from message field), it specifically can be and delete in standard protocol message format for depositing Store up the content in the field of user identifier；It can also be and have the transaction number indirect assignment specified in agreement corresponding In the field of user identifier, substitution script user identifier is played the role of.In addition to this, in order to guarantee target audience's heap sort Mark can be obtained normally, be then to carry the related news of user identifier and carry out again between the first equipment and data management platform Interactive, in various embodiments of the present invention, first equipment, which may be considered, divides the network where data management platform (such as: same local area network, service network etc.), therefore, user identifier may be considered at this time transmits in the Intranet of safety, It is not related to potential privacy compromise risk problem in the prior art.

In conjunction with the embodiment of the present invention 1, at least following several optional implementations are provided also for the transaction number: Mode one generates disposable transaction number according to preset random algorithm, such as: conventional random algorithm principle can fit With；Mode two, according to preset hash algorithm, the related content including user identifier is converted into the transaction number, Wherein, the related content including user identifier can also include bidding time, position etc. of bidding, and hash algorithm can be borrowed Existing algorithm itself is reflected to realize, is not being repeated herein.Wherein, the life cycle of the transaction number is described wide from receiving Start (specially described first equipment receives ad-request) after accusing request, terminates after completing bid process, in fact, for For first equipment, the transaction number generated, can after having executed the above-mentioned correspondence message for DSP, SSP and DMP It discharges respective transaction and numbers occupied resource, to further increase the utilization rate of memory source in the first equipment.

The generating process of the ad-request is additionally provided several based on the method that the embodiment of the present invention is proposed Feasible implementation, specifically, being preset with advertisement position on specified website and/or specified App, then accordingly in step Before 201, as shown in figure 3, method further include:

In step 301, it when user accesses the specified website or use the App by intelligent terminal, presets Advertisement position be triggered, and the first ad-request message is sent by intelligent terminal.

Wherein, the producing method of the first ad-request message, usually by the APP or the specified net It stands, when preset advertisement position is triggered, corresponding first ad-request message is generated by the intelligent terminal of user side.

Wherein, the preset advertisement position is triggered, and the intelligent terminal interface that can be user is described pre- in refreshing carrying If advertisement position the page when be triggered, be also possible to be triggered when opening the APP, can also be the finger in the APP Location area is periodically triggered etc., does not do special restriction herein.

In step 302, for first ad-request acquired in the second equipment, second equipment is wide by described first Accuse request and be converted to destination address or next-hop routing address redirect be first equipment ad-request message, and to institute It states the first equipment and sends the ad-request message.

Second equipment, which can be, in embodiments of the present invention shows as same hardware device with the first equipment, can also Two hardware devices are independent with performance, therefore, in embodiments of the present invention, second equipment equally can be above-mentioned net Close supporting node GGSN, public data network gateway PGW, control plane gateway CGW, distributed network gate DGW, access and mobile management function It can AMF, conversation management functional SMF or user face management function UPF.

In embodiments of the present invention, the depth detection DPI of design data packet usually can be also given in second equipment Function, then after second equipment obtains first ad-request, as shown in figure 4, method further include:

In step 401, read the server domain name of the SSP carried in first ad-request, server host name, Server address and/or user identifier verify the legitimacy of the SSP and/or user.

Wherein, optional mode first is that be stored with white list in second equipment, can be used for analyzing the SSP's Server domain name, server host name, the legitimacy of server address and/or user identifier；Optional mode second is that described White list is set in a certain server in a network, and is supplied to the access authority of second equipment.

In step 402, if verification result is legal, first ad-request is converted into destination address or next-hop The ad-request message that routing address redirects as first equipment, and send the ad-request to first equipment and disappear Breath.Correspondingly, first ad-request is abandoned or is incited somebody to action by the second equipment or third equipment if verification result is illegal It is sent to SSP (at this point, subsequent judgement that illegal first ad-request is completed by SSP).

In embodiments of the present invention, DPI function other than completing, is also based in addition to can use above-mentioned second equipment The independent third equipment with the DPI function is completed, and therefore, second equipment obtains first ad-request Afterwards, it is also implemented as step 401 '-step 403 ', it specifically includes:

In step 401 ' in, first ad-request is transmitted to the third equipment by the second equipment.

In step 402 ' in, the third equipment read the SSP carried in first ad-request server domain name, Server host name, server address and/or user identifier verify the legitimacy of the SSP and/or user.

Wherein, optional mode first is that be stored with white list in the third equipment, can be used for analyzing the SSP's Server domain name, server host name, the legitimacy of server address and/or user identifier；Optional mode second is that described White list is set in a certain server in a network, and is supplied to the access authority of the third equipment.

In step 403 ' in, if verification result is legal, the second equipment or third equipment are by first ad-request Be converted to destination address or next-hop routing address and redirect be first equipment ad-request message, and to described first Equipment sends the ad-request message.

Wherein, if step 403 ' in process be that completion is executed by the second equipment, corresponding third equipment is conduct One DPI plug-in device, i.e. third equipment get DPI checking request, verify, and then return to verified result to second Equipment, so that the second equipment executes step 403 ' content according to verification result.If step 403 ' in process be by third equipment Completion is executed, then corresponding third equipment is existed as a DPI serial device, i.e., third equipment gets DPI verifying and asks It asks, after verifying, step 403 ' content is directly executed according to verification result.

Correspondingly, also having given the second equipment and several possible realization combination sides of third equipment in embodiments of the present invention Formula, such as: the second equipment is specially gateway support node GGSN, packet data serving node PDSN (Packet Data Serving Node, writes a Chinese character in simplified form are as follows: PDSN) or public data network gateway PGW；Then corresponding third equipment is specially integrated service Gateway SCG (Service Control Gateway, write a Chinese character in simplified form are as follows: SCG) or unified intelligent controller UIC.Why propose The third equipment for stating separate configurations DPI function is the place of its own because for main body as the second equipment under normal conditions Reason ability is less able to drive the DPI function, and corresponding second equipment has been that having in the mature network architecture sets Under standby objective situation, step 401 ' -403 ' are the white list filterings proposed in the respective cases based on the embodiment of the present invention Mechanism proposes a kind of implementation.

In embodiments of the present invention, in addition to can be used generation ad-request message described in above-mentioned step 301-302 with Outside, it additionally provides a kind of optionally in the alternative solution for generating the ad-request.In this alternative, user passes through void Quasi- account logs on on specified website and/or specified APP, also, presets on specified website and/or specified App There is advertisement position, then in the alternative solution, the generating process of the ad-request, specifically:

The difference is that, the ad-request message is base by content provider server Lai real with step 301-302 Existing, in contrast the server of the website or the server of APP have been completed the safety certification of user account, at this time Just without the DPI function in above-mentioned steps 401-402 for user identifier verification setting, further, for the server of SSP The certification of address transfer at this time website server or APP server come if completing, efficiency can be than step 401-402 Faster, after all content provider server for have which SSP for, understanding it is apparent.

As shown in figure 5, not to be related to the first equipment and its correlation technique that the embodiment of the present invention is proposed in the prior art Under process condition, the procedure relation figure realized between several big main executing subjects；Wherein, first wide caused by intelligent terminal SSP can be transmitted directly to by accusing message request, at this point, carrying user identifier and location advertising relevant information in the first advertisement information (such as: advertisement type, advertisement size size, advertisement lasts duration etc.), so that corresponding SSP determines the attribute of respective advertisement, And (it is existing for carrying the showing advertisement request of Impression ID herein to the request of the showing advertisement by carrying Impression ID Have specified in TRB standard, similarly in preferred implementation scheme of the invention, can also be replaced by transaction number described in Impression ID completes effective mark of showing advertisement request) inform advertisement transaction platform, the advertisement transaction platform is to each DSP sends ad-request, carries user identifier in the ad-request.And each DSP in network disappears getting ad-request When breath, all can the corresponding user identifier of whereabouts data management platform inquiry target audience's heap sort, so that it is determined that its Entrained content of bidding in the ad response message returned to advertisement transaction platform.

It can see from above-mentioned existing bid process, for DSP or advertisement transaction platform, since advertisement is traded Platform needs to carry out the transmission of ad-request message with each DSP, and final result may be only several DSP pairs individual Target audience's heap sort belonging to the user is interested, will so cause network bandwidth by most invalid ad-request message It is occupied.In this regard, being based on the embodiment of the present invention, it is also proposed that a kind of optional improvement project, in the improvement project, respectively Interaction between DSP and data management platform and advertisement transaction platform is completed via enhancing agency.As shown in fig. 6, the number According to enhancing agency is additionally provided between management platform and each DSP, then first equipment involved in embodiment 1 is to each DSP sends the second PUSH message for carrying the transaction number and target audience's heap sort mark, as shown in fig. 7, specifically including:

In step 2041, first equipment, which is sent, carries the of the transaction number and target audience's heap sort mark Two PUSH messages are acted on behalf of to the enhancing.

Wherein, the enhancing agency of introducing, can not only become the forward position screening washer of each DSP, can will be not concerned with itself Target audience identify in advance, bid request message and bid caused by response message not so as to simplify in network The occupancy of necessary network bandwidth；Moreover, the enhancing agency introduced can also simplify disappearing for data management platform in the prior art Breath processing load individually does what target audience's heap sort was inquired to data management platform from each DSP originally in the prior art Process is delivered and acts on behalf of centralized processing by the enhancing, can equally save the occupancy of network bandwidth.

In step 2042, the enhancing agency confirmation and target audience's heap sort identify be consistent one or After the multiple DSP of person, second PUSH message is forwarded to one or more of DSP.

Compare the prior art, by the method process of above-mentioned introducing enhancing agency and corresponding steps 2041-2042, simplifies Signalling interactive process in existing network environment (including ask by ad-request message, ad response message, target audience heap sort Seek message etc. general name), also, the response efficiency of entire bid process can be improved for synthesis.Optionally implementing In mode, the embodiment of the present invention is in addition to that can use " confirming and target audience's heap sort mark in above-mentioned steps 2042 After sensible one or more DSP met, second PUSH message is forwarded to one or more of DSP " outside mode, It can also be realized in such a way that enhancing agency swims the second PUSH message of DSP transparent transmission directly down；Two ways respectively has superiority and inferiority, preceding Person's step 2042 has higher requirement for the processing capacity of enhancing agency, but can simplify the signaling in trade at competitive price network Transmission；And in contrast processing pressure that the latter enhances agency is smaller, in contrast the signalling in trade at competitive price network compared with The former is heavy.The present invention will also show in example 2 for adding enhancing agency, another achievable side Case.

In conjunction with the embodiment of the present invention, there is also a kind of optional implementation, wherein the data management platform includes the One data management platform and the second data management platform (as shown in Figure 8), then first equipment, which is sent, carries the transaction volume Number and target audience's heap sort mark the second PUSH message, to the enhancing act on behalf of before, as shown in figure 9, specifically including:

In step 2039, first equipment, which is sent, carries the transaction number, first object audient's heap sort mark With the second PUSH message of second target audience's heap sort label, acted on behalf of to the enhancing.

Wherein, the first object audient heap sort mark and second target audience's heap sort label are respectively from described first It is obtained in data management platform and the second data management platform.

In step 2040, the mark of first object audient's heap sort described in the enhancing Agent Analysis and the second target audience Heap sort mark obtains target audience's heap sort mark.

It wherein, can be with if first object audient heap sort mark is identical with second target audience's heap sort mark The two takes one as the target audience group division mark；And if first object audient heap sort mark and the second target Audient's heap sort mark is different, then the combination of the two can be taken to identify as target audience's heap sort.

It in addition to this, is subordinate, packet for first object audient's heap sort mark and second target audience's heap sort mark Containing relationship, it can also take wherein range is wider to identify as target audience's heap sort, and using another as auxiliary judgment With, such as: it both matches, then the bidding strategies of corresponding DSP can select great number to bid, and only match target audience group When class indication, the bidding strategies of corresponding DSP can select in volume or low volume bid.

In embodiments of the present invention, the transaction number is carried at first PUSH message, the second PUSH message, competing In valence request message and response message of bidding, and the specific location in each message can be the extension word reserved in existing standard Section can also be the position for being originally used for storage user identifier.For unused storage location, for those skilled in the art Speech, can rely on method process described in the embodiment of the present invention 1, and respective stored is gone in setting in different executing subjects The program code of transaction number is read in position, not reinflated herein to elaborate.

Through the above steps 2039- step 2040 it is found that the first object audient heap sort mark and the second target by The analytic process of many heap sort marks transfers to enhancing agency to complete, and in optional implementation, analyzes accordingly Journey can also transfer to the first equipment to complete, and can be for enhancing agency and be directly obtained the arrangement of the first device analysis Obtained target audience's heap sort mark.Belong to the simple equivalent implementations of above-mentioned steps 2039- step 2040.

In the step 202 of the embodiment of the present invention, the SSP being related to triggers advertisement transaction according to the transaction number Platform sends the process of bid request message to each DSP, additionally provides specific implementation content, as shown in Figure 10, comprising:

In step 2021, the SSP carries the transaction number in showing advertisement request, is sent to the advertisement Transaction platform.

It wherein, further include advertisement position ID, screen number, reserve price of bidding, price reduction goods locating for advertisement position in showing advertisement request One or more in coin, creative information.The transmission of showing advertisement request is intended to allow advertisement transaction platform energy It is enough that corresponding information is transmitted to each DSP, so that corresponding DSP can be identified according to the target audience's heap sort got, to determine Final bid price.

In step 2022, the transaction number is carried and is sent in bid request message by the advertisement transaction platform With the associated each DSP of the advertisement transaction platform.

In embodiments of the present invention, the mode that the advertisement transaction platform sends the bid request message can be and show Have that technology is the same, each DSP in trade at competitive price network is directly sent to by the advertisement transaction platform, corresponding signalling correlated knot Composition, as shown in figure 11.In addition to this, in embodiments of the present invention, it introduces in the case where thering is the enhancing to act on behalf of, can also incite somebody to action It is directly handed down to the process of the bid request message of each DSP by advertisement transaction platform originally in the prior art, turns by first passing through hair Enhancing agency is given, then each DSP mode is handed down to complete, such as Fig. 6 and as shown in figure 8, its signalling correlated knot by enhancing agency Composition by this method for be shown, be it is above-mentioned by enhancing agency as the mode for forwarding bid request message.? During specific implementation, if being arranged to the bid request message for needing to complete advertisement transaction platform by the enhancing agency Forwarding, then bid response of the response from each DSP can also transfer to the enhancing agency to be transmitted to advertisement transaction platform.But In many achievable modes of the embodiment of the present invention, also it is not excluded for being sent to respectively by enhancing agency for forwarding advertisement transaction platform The bid request of DSP, and corresponding each DSP is directly replied to bid and is responded to the implementation of advertisement transaction platform, is also not excluded for wide It accuses transaction platform and directly transmits bid request to each DSP, and accordingly rung to forward each DSP reply to bid to wide by enhancing agency Accuse the implementation of transaction platform.Above-mentioned various possible implementations, belong in joint invention conception range of the present invention.

Embodiment 2:

Each DSP and data management are realized using enhancing agency relative to what step 2041-2042 in embodiment 1 was proposed Other than interactive mode between platform, for the embodiment of the present invention also proposed the framework in a kind of embodiment 1 that compares, relatively Framework is launched in existing Internet advertising and changes less optinal plan, as shown in Figure 12 and Figure 15, comprising:

In step 501, it after the first equipment receives the ad-request for carrying user identifier, generates and hands over according to predetermined manner Easily number.

In specific implementation, first equipment can be newly-increased server apparatus (such as: first equipment Can be the enhancing gateway being independently arranged), it can also be by the Program Realizing Method of correspondence first equipment, by existing Apparatus for network node is completed, wherein the existing apparatus for network node can be set according to the difference of the network architecture existing Corresponding data equipment of the core network in 2G and/or 3G network framework, comprising: on GGSN；Alternatively, the packet-based core networks EPC of evolution In PGW；Alternatively, the corresponding data equipment of the core network of 5G NSA scene, comprising: CGW and DGW；Alternatively, 5G SA scene is corresponding Data equipment of the core network, comprising: on AMF, SMF or UPF.

In step 502, first equipment SSP into network sends to carry the first of the transaction number and push and disappear Breath triggers advertisement transaction platform to each DSP and sends bid request message so that the SSP is according to the transaction number.

For the advertisement transaction platform, it is triggered and sends the triggering mode of bid request message to each DSP, lead to Refer to the showing advertisement request that advertisement transaction platform receives the carrying transaction number of SSP transmission.The showing advertisement is asked Asking, which can be to do after customization operates using existing RTB standard as template, obtains, and the customization operation is will be of the invention real The transaction number for applying example proposition carries in corresponding showing advertisement request.

Specifically, the customization also may include shallow-layer customization and depth customization, so-called shallow-layer customization refers to not It goes excessive modification to have RTB agreement, that is, retains the Impression ID carried in existing showing advertisement request, and disappearing Impression ID described in breath plays the role of；And depth customizes, then is directly to delete the Impression ID, But the Impression ID is substituted by the transaction number and is played the role of originally.Possessed due to transaction number Disposable and uniqueness characteristic, itself just has the functional characteristic possessed required for Impression ID, therefore above-mentioned Two kinds of customization modes, it is applicable in embodiments of the present invention.

In step 503, first equipment sends to data management platform and carries user identifier, the third of transaction number PUSH message, so that the data management platform determines target audience's heap sort mark of the corresponding user identifier.

It is different in the embodiment that compares 1 to be, transaction number is also carried in the third PUSH message, is just It is the data management platform during subsequent step, can disappears receiving target audience's heap sort request from DSP It, can be according to the corresponding relationship of the pre-stored transaction number and user identifier, based on associated by user identifier when breath Data obtain target audience's heap sort mark.

In step 504, each DSP is getting transaction number and target audience's heap sort mark from data management platform It after knowledge, is identified according to target audience's heap sort, it is determined whether the response of bidding for carrying the transaction number is sent to SSP.

Wherein, step 502 with step 503 can be synchronous execution in the first equipment under normal conditions.In addition to this, may be used also To be to first carry out step 503 to execute step 502 again；In above-mentioned several step execution sequences all belong to the scope of protection of the present invention.

It is refined out in the embodiment that compares 1 by step 2041-2042, each DSP and data is realized by enhancing agency It manages between platform, and the target audience of the target recipient (such as the user for holding intelligent terminal) for a certain advertisement transaction For heap sort mark obtains, the change for the side DSP that the scheme of the present embodiment needs to be related to compared with the existing technology is less, that is, exists After realizing the concealment effect for user identifier in network transmission, improve as far as possible simultaneous between prior art Capacitive.

Further, in embodiments of the present invention, the mode that target audience's heap sort mark is obtained for each DSP, compares reality Example 1 is applied there are in different implementations, includes at least following two mode:

Mode one:

As shown in figure 13, comprising:

In step 5041, first equipment sends the second PUSH message for carrying the transaction number, gives the increasing Strong agency.

In step 5042, the enhancing agency sends the target audience for carrying the transaction number to data management platform Heap sort request message.

Unlike embodiment 1, target audience's heap sort request message, is set by first in embodiment 1 It is standby to data management platform transmission, and in embodiments of the present invention, directly transfer to the enhancing agency to complete to data pipe Platform obtains target audience's heap sort mark.

In step 5043, the data management platform is receiving the target audience's heap sort request for carrying transaction number Afterwards, according to the mapping relations of user identifier and transaction number, target audience's heap sort mark of the corresponding user identifier is determined； And target audience's heap sort mark is carried and returns to the enhancing agency in target audience's heap sort response message.

It is also demonstrated in step 503 by step 5043 content, what first equipment was sent to data management platform Why third PUSH message carries the reason of user identifier and transaction number, in order that data management platform can pre-establish use The incidence relation of the mapping relations and user identifier and target audience's heap sort mark of family mark and transaction number.Wherein, it uses The incidence relation of family mark and target audience's heap sort mark can be generation when receiving target audience's heap sort request, can also To be the generation when receiving third message, it can also be pre-generated when earlier, not do particular determination herein.

In step 5044, the enhancing agency is in the target audience's heap sort mark for getting data management platform return Afterwards, disappear to the second push that one or more of DSP forwarding carries target audience's heap sort mark and transaction number Breath.

Mode two:

As shown in figure 14, comprising:

In step 5041 ' in, first equipment sends the second PUSH message for carrying the transaction number, gives the increasing Strong agency.

In step 5042 ' in, the enhancing agency sent to data management platform carry the target of the transaction number by Many heap sort request messages.

In step 5043 ' in, the data management platform is asked in the target audience's heap sort for receiving carrying transaction number After asking, according to the mapping relations of user identifier and transaction number, target audience's heap sort mark of the corresponding user identifier is determined Know；And target audience's heap sort mark is carried and returns to the enhancing generation in target audience's heap sort response message Reason.

In step 5044 ' in, the enhancing agency is in the target audience's heap sort mark for getting data management platform return After knowledge, after confirming and identifying one or more DSP for being consistent with target audience's heap sort, to one or more A DSP forwarding carries the second PUSH message of target audience's heap sort mark and transaction number.

Wherein, mode two is compared for mode one, although increasing the computational load of enhancing agency, for entire Having for signalling load in network centainly improves.But mode one compares for mode two conversely speaking, from Can be more excellent than mode two for the response speed of processing, reason be in mode two in step 5044 ' in enhancing agency it is true Recognize the execution speed for one or more DSP being consistent with target audience's heap sort mark, can actually become response A bottleneck (once the DSP quantity that enhancing agency is responsible for increases, speed bottle-neck problem can be more obvious) for efficiency, and it is right For mode one, because enhancing agency is that by target audience's heap sort mark, to be sent to its responsible in a manner of a kind of transparent transmission Each DSP, so there is no the bottleneck problems in the response speed in mode two.

Other than above-mentioned discrepancy, the embodiment of the present invention can equally be applicable in the realization that expansion is respectively refined in embodiment 1 Step 301-302 and step 401-402 and step 401 ' -403 ' in mode, such as embodiment 1, there are also steps The related content that 2021-2022 etc. is not related to enhancing agency may be applicable to the embodiment of the present invention, and this is no longer going to repeat them.This Invention will also be specifically described realization process of the embodiment of the present invention under specific application scene by embodiment 7.

Embodiment 3:

The present invention is compared in the Internet advertising put-on method for proposing embodiment 1 and embodiment 2 for embodiment 1 Alternative realization Internet advertising put-on method after, the embodiment of the present invention will be further from for embodiment 2, just How data management platform side supports and realizes the Internet advertising put-on method process in embodiment 2, as shown in figure 16, specifically Include:

In step 601, data management platform receives the third PUSH message that the first equipment is sent, and the third push disappears User identifier and transaction number are carried in breath.

It is related to having been done to first equipment to the data management platform in embodiment 2 in above-described embodiment 1 Additional notes and explanation, details are not described herein.It is because comparing however, why being described as third PUSH message herein First equipment sends the target audience's heap sort request message for carrying user identifier, mesh to data management platform in embodiment 1 Be in order to obtain target audience's heap sort mark of data management platform return for, the third in the embodiment of the present invention PUSH message is more that data management platform is told to be ready, and subsequent other main bodys that have can send target audience as you Heap sort request message.

Thus it can also be seen that this mode realized in embodiment 2 and embodiment 3, sets like one kind first is provided The mechanism of standby and data management platform parallel processing, the mechanism especially can data management platform need temporal analysis go out target by Many groups divide in the application scenarios of class indication, show the superiority on treatment effeciency.

In step 602, the data management platform establishes the mapping relations between the user identifier and transaction number.

It is had been described above in embodiment 2, the mapping relations between user identifier and target audience's heap sort mark can be It pre-establishes, is also possible to set up after analyzing in real time；And in step 602 user identifier and transaction number then Must establish in real time because in embodiments of the present invention, the transaction number be it is disposable, therefore, each data pipe Platform receives a third PUSH message, and new one-time transaction number and user will be carried in third PUSH message Mark establishes mapping relations between the two for data management platform, does preparatory preparation for step 603.

In step 603, the data management platform is receiving the target audience's heap sort request for carrying transaction number Afterwards, according to the mapping relations of user identifier and transaction number, corresponding target audience's heap sort mark is searched by the user identifier Know.

Wherein, optionally, the every operation completed in a step 603 of data management platform, can discharge user identifier The mapping relations numbered with respective transaction, and then may be used for the mapping relations between user identifier and target audience's heap sort mark It to continue to retain, and discharges or updates after beyond default effective time, this is because the personal data of user all can in real time It updates, especially for operating for the advertisement being concerned about very much in some user's short time, corresponding effective time can be set It is shorter, even directly adopt and analyze target audience's heap sort mark when receive third PUSH message in real time every time Mapping relations are established, is with its maximally related example: after user has just browsed the commodity in Taobao, being switched to other nets It will be invested in user when page boundary face, on corresponding web page interface and just browsed the relevant advertisement of commodity in Taobao.For this example Subcase needs in data management platform to analyze target audience's heap sort mark in real time for the third PUSH message received.

In step 604, the data management platform is by the target audience's class indication found and the transaction number It carries and returns to requesting party in target audience's heap sort response.

Wherein, above-mentioned requesting party, which can be each DSP or enhancing agency, which side specifically in the two, will pass through this Specifically expansion description in the subsequent expansion scheme of inventive embodiments.

The embodiment of the present invention elaborates the reality of the Internet advertising put-on method of corresponding embodiment 2 from data management platform side It is existing, be used as using transaction number and unifying identifier carried out for each message in advertisement process of exchange each time, the transaction number with Corresponding relationship between user identifier is visible between the first equipment and data management platform, and for DSP and SSP Then only the transaction number is corresponded to by the transaction number and data management platform to act on behalf of to DSP or enhancing, return Target audience's heap sort mark avoids potential using user identifier bring in the advertisement bidding network locating for DSP and SSP Privacy compromise risk.

Different for above-mentioned requesting party realize situation, do the extended description of following scheme:

Mode one, the requesting party be DSP when, then the data management platform receiving carry transaction number mesh Mark audient's heap sort request, specific implementation are as follows:

DSP receives the transaction request that advertisement transaction platform is sent, and carries the transaction number in the transaction request；Its In, the transaction number in advertisement transaction platform is the showing advertisement request that the advertisement transaction platform is sent to by SSP Middle acquisition；The transaction number in SSP is obtained in the first PUSH message for carrying the transaction number by the first equipment. The DSP sends the target audience's heap sort request for carrying transaction number to data management platform.The DSP receives data management Target audience's heap sort response message that platform returns.

For the advertisement transaction platform, the showing advertisement request be can be using existing RTB standard as template It is obtained after doing customization operation, the customization operation is that the transaction number for proposing the embodiment of the present invention is carried corresponding In showing advertisement request.

Mode two, the requesting party enhancing act on behalf of when, then the data management be platform receiving carry transaction compile Number target audience's heap sort request, specific implementation are as follows:

The enhancing agency receives the bid request of advertisement transaction platform, carries transaction number in the bid request；Institute It states enhancing agency and sends the target audience's heap sort request message for carrying the transaction number to data management platform；The enhancing It acts on behalf of after getting target audience's heap sort mark of data management platform return, is forwarded to one or more of DSP Carry the second PUSH message of target audience's heap sort mark and transaction number.

In mode two, enhancing agency is either between data management platform, be still advertisement transaction platform it Between, the proxy role of corresponding each DSP in mode one is all played, i.e., needs each DSP to come received from advertisement in mode one originally The bid request of transaction platform or each DSP need in person to target audience's heap sort mark of data management platform request Know, transfers to enhancing agency come on behalf of completing in mode two.For the mode that compares one, place that mode two can be concentrated more The bulk messages for managing equivalent type reduce the signaling processing load capacity of data management platform and advertisement transaction platform.

Mode three, the request orientation enhancing act on behalf of when, then it is described enhancing agency send carry transaction number mesh Before marking audient's heap sort request, method further include:

First equipment sends the second PUSH message for carrying the transaction number, acts on behalf of to the enhancing；The increasing The target audience's heap sort request message for sending to data management platform and carrying the transaction number is acted on behalf of by force；The enhancing agency After getting target audience's heap sort mark of data management platform return, forwards and carry to one or more of DSP Second PUSH message of target audience's heap sort mark and transaction number.

For mode two, although being also suitable enhancing agency in mode three, the enhancing agency in mode three More emphasize to complete the process for target audience's heap sort mark that each DSP is obtained in data management platform, also, by the touching of the process Originating party formula is adjusted to the second PUSH message based on the first equipment by the bid request based on advertisement transaction platform in mode two To complete.In embodiments of the present invention, for the first equipment is with respect to advertisement transaction platform, ad-request can be got earlier Message, therefore, mode three can be completed thereafter for mode two to the data management platform reserved more fully time Continuous step 202.And in addition to this, whether the increasing is transferred to for the bid request of corresponding advertisement transaction platform in mode two Strong agency is to complete, or corresponding bid request is directly sent to each DSP by advertisement transaction platform, in the embodiment of the present invention Mode three in be all applicable.

Mode four, the request orientation enhancing act on behalf of when, then it is described enhancing agency send carry transaction number mesh Before marking audient's heap sort request, method further include:

First equipment sends the second PUSH message for carrying the transaction number, acts on behalf of to the enhancing；The increasing The target audience's heap sort request message for sending to data management platform and carrying the transaction number is acted on behalf of by force；The enhancing agency After getting target audience's heap sort mark of data management platform return, identified in confirmation and target audience's heap sort After one or more DSP being consistent, target audience's heap sort mark is carried to one or more of DSP forwarding With the second PUSH message of transaction number.

For mode three, mode four further enhances enhancing agency for target audience's heap sort mark and each Matching relationship between DSP, although the promotion for the processing complexity that enhancing can be brought to act on behalf of as a result, for entirely bidding The optimization for transmitting signaling in trade network has larger contribution.

In embodiments of the present invention, for the exercisable network architecture, node (such as above-mentioned first equipment, the second equipment, Third equipment, DIP function etc.) specific implementation can refer in embodiment 1 and embodiment 2 related content and describe, herein It is not repeating.

Embodiment 4:

After a kind of Internet advertising put-on method proposed in the embodiment of the present invention 1, the embodiment of the present invention is further It is specifically carrier side from the data management platform, data management platform is embodied in the customer relationship pipe of operator at this time Platform (Customer Relationship Management, write a Chinese character in simplified form are as follows: CRM) and enhancing main control unit (Enrichment Controller writes a Chinese character in simplified form are as follows: EC) composition, this, which is allowed for, needs to configure one with this hair for traditional CRM of carrier side The enhancing main control unit that related signaling interactive function is described in bright each embodiment is just able to achieve corresponding data management in each embodiment The feature content of platform, alternatively, also it is fair to consider that the enhancing main control unit is just the data in various embodiments of the present invention Platform is managed, only it needs traditional similar customer relation management platform to support.In addition, corresponding first equipment shows as enhancing Gateway, the second equipment show as GGSN, enhancing agency show as it is specific under the optional assembled scheme of Eenrichment Agent Realization process.As shown in figure 17, comprising:

Content issuer presets advertisement position in appointed website or specified App, and user accesses respective wire by intelligent terminal It when standing or using corresponding App, is triggered by the preset advertisement position of content issuer, and is generated by the intelligent terminal of the user One Ad Request (corresponding to the first ad-request message in embodiment 1) is to SSP specified by content issuer, at this time Ad Request destination address be the specified SSP server.The Ad Request in the prior art from The mobile terminal at family issues, via the server for being sent to the specified SSP of content issuer of Network Operator networks, and at this In inventive embodiments, the Ad Request, can be via the modification Ad when arriving at GGSN node location shown in Figure 17 Next-hop routing address in Request redirects as after the enhancing gateway, then issued by the GGSN.In the present embodiment Why can be redirected by the next-hop routing address in modification Ad Request as the enhancing gateway, be to assert to exist In the network architecture, enhancing gateway is exactly to be arranged on next routing node of GGSN.Otherwise, just intelligence uses in embodiment 1 The mode of destination address in modification Ad Request is corresponded to realize.

In embodiments of the present invention, in the exit GGSN of Mobile Network Operator, DPI function is set (to carry out network The purpose of monitoring and Fraud Protection advertisement), in Ad Request in a manner of white list white list in the DPI function The server address of SSP is identified.

Enhancing gateway will be handled the IP packet of the corresponding A d Request forwarded, be generated by random number Device adds a upper disposable transaction number.Send these IP packets back to internet again, the route network in internet will be after The destination address of the continuous server according to the correspondence SSP carried in Ad Request continues to send what content issuer was specified to The server of SSP.

Simultaneously enhance gateway by the information (comprising the UserID as user identifier) for including in these Ad Request with And the one-time transaction number of addition pushes to the enhancing master control list docked with CRM the or BOSS user information database inside operator Member, the DVCC will search (this based on User ID in CRM or BOSS user information database inside operator associated with it When relevant information belong in operator's internal network environment, be not related to leaking for user privacy information), see this transaction whether Meet following two standard:

(1) from carrier network and activated real user；

(2) whether belong to the target audience crowd (Audience Group) defined in advance for some specific DSP, institute By Enrichment Agent, (the enhancing agency i.e. in embodiment 1 is in the present embodiment by DSP by the Audience Group stated Specific manifestation) in advance to operator application customization (in such as Figure 17 Enrichment Agent be directed toward enhancing main control unit void Process shown in line), the EC of carrier side can be in advance to Audience Group (i.e. target audience group) distribution that each is defined One Audience ID (target audience's heap sort number mark in corresponding each embodiment), after EC identification, Xiang Zengqiang Gateway Enrichment Gateway returns to the matched Audience ID of User ID therewith.Wherein, EC can be anti-to enhancing gateway Present the information of each transaction, the information include the advertisement whether from net and activation real user as a result, and whether Meet the target audience crowd that some DSP is defined in advance, which can be by being attached to disposable friendship for Audience ID Number upper form easily to complete.In preferred implementation, Audience ID corresponds to the unified setting of each DSP, at this point, through The Audience ID analyzed by the EC then each DSP suitable for entire trade network.

In embodiments of the present invention, enhancing gateway receives after the result that EC is returned, and meeting these information of active push are to place Enrichment Agent outside carrier network, these Enrichment Agent are docked with the platform of DSP, from And DSP is enabled to learn the advertisement whether from the real user in net, if one's own target customers, DSP Decide whether to carry out advertisement dispensing accordingly.

Above-described embodiment 4 compares for embodiment 1, and the data management platform CRM for being directed to operator is also additionally arranged Strong main control unit can configure the corresponding relationship between user identifier and target audience's heap sort mark in advance for each DSP, from And acted on behalf of by the enhancing, to each DSP offer more accurately bid information, save the processing complexity and drop of each DSP Message bearing pressure in low transaction platform network.

After major scheme of the present invention has described the Internet advertising put-on method based on operator, also further with certain SSP generates false ad-request using server, and sends advertisement transaction platform to and for DSP auctioned, illustrate base Corresponding sham publicity how is solved the problems, such as in mode of the embodiment of the present invention.

In the prior art, according to existing RTB agreement, advertisement transaction platform generates corresponding Bid after receiving the request Request (the bid request message i.e. in embodiment 1) carries out competitive bidding for each DSP；Therefore, lack one in existing RTB agreement The effective prevention mechanism of kind can then carry out sham publicity by implementation procedure below effective in embodiments of the present invention Containment.

In embodiments of the present invention, after DSP receives the Bid Request, by the transaction of DSP and advertisement transaction platform side The comparison of number finds that the Bid Request does not include effective transaction number, also without effective target audience's heap sort It identifies (Audience ID), DSP can determine whether that the Bid Request is invalid at this time, not competitive bidding.

Embodiment 5:

The embodiment of the present invention combines signaling diagram as shown in figure 18, illustrates and is managed under platform based on third party database, The specific implementation process of Internet advertising put-on method proposed by the invention.In the scene of description of the embodiment of the present invention, and Enhancing agency (being also been described as Enrichment Agent in example 4) described in embodiment 1, therefore, phase are not introduced The embodiment of the present invention is relatively fewer in the adjustment of trade at competitive price network side for.

Content issuer presets advertisement position in appointed website or specified App, and user accesses respective wire by intelligent terminal When standing, it is triggered by the preset advertisement position of content issuer.

In step 701, HTTP request is generated (corresponding to the in embodiment 1 by the intelligent terminal of the user One ad-request message).

In a step 702, it is (corresponding that the apparatus for network node with DPI function in a network is set in the HTTP request The second equipment in embodiment 1) it is acquired；The apparatus for network node is sent to specified SSP in the confirmation HTTP request When server, and entrained virtual account in verifying HTTP request (is embodied in embodiments of the present invention SUBID is also been described as user identifier in other each embodiments) after legitimacy passes through, modify the next of the HTTP request Routing address is jumped, the address in a network for enhancing gateway is redirected.Wherein, for apparatus for network node, if confirmation institute State HTTP request not and be and when being sent to the server of specified SSP, then only do the legitimate verification of website, and after being verified according to Next-hop routing address in HTTP request forwards corresponding HTTP request.It is described to have the function of DPI in optional implementation Apparatus for network node can be exactly the website or the content supplier of APP server.

In step 703, the apparatus for network node with DPI function, by the HTTP request after redirection via road Enhancing gateway is given by forwarded.It is described to have for the mobile network of mobile phone this kind in specific implementation The apparatus for network node of DPI function can be with SSGN；And for PC computer, the apparatus for network node with DPI function It can router or gateway in general sense.

In step 704, enhance gateway after the HTTP request for receiving forwarding, what extraction wherein carried SUBID, and the Audience ID (mesh in corresponding the various embodiments described above is sent to Data Vault (EC in corresponding embodiment 4) Mark audient's heap sort mark) inquiry request.Correspondingly, Data Vault is after receiving the Audience ID inquiry request, The Audience ID that each SUBID put in order in advance is possessed will be inquired by the SUBID carried in inquiry request, And it carries and returns to the enhancing gateway in Audience ID response message.

In step 705, enhancing gateway is identified to each DSP transmission carrying transaction number and target audience's heap sort Second PUSH message.

In step 706, server address of the enhancing gateway according to the SSP carried in HTTP request, Xiang Xiangying SSP transmission First PUSH message.Wherein, will carry in first PUSH message by enhancing gateway is this sexual intercourse generated of trading Easily number.The transaction number will just belong to competing for this advertisement in trade at competitive price network as the right side of borde gateway The effective mark object of valence transaction.

It in Figure 18, defines for convenience, the also additional node for giving a borde gateway, the category on the left of borde gateway In Intranet, divulge a secret wherein carrying SUBID in each message and not being related to privacy of user；And the right side of borde gateway just belong to it is competing In valence trade network, SUBID described in the method that is proposed through the embodiment of the present invention will be no longer in the trade at competitive price network The one-time transaction generated by the enhancing gateway is numbered substitution by transmission, effect during trade at competitive price.

In step 707, SSP is just sent to ADExchange after receiving the first PUSH message for being originated from and enhancing gateway Showing advertisement request, wherein the one-time transaction number is carried in showing advertisement request.And specified in TIR agreement its It and showing advertisement request relevant field contents.It is emphasized that at this time showing advertisement request in do not carry SUBID.

In step 708, AD Exchange is responsible in range after the showing advertisement request for receiving the SSP to it Each DSP send bid request.Wherein, the one-time transaction number is carried in the bid request.

In step 709, each DSP gets transaction from the second PUSH message that enhancing agency sends over according to it and compiles Number, and the transaction number carried from AD Exchange bid request, complete the matching that advertisement trading object is presented；It goes forward side by side One step, it is carried according in the target audience's heap sort mark and AD Exchange bid request obtained in the second PUSH message Advertisement position relevant information, determine that returning to AD Exchange bids the price of bidding that carries in response.In specific implementation In, intelligent terminal relevant device information can also be carried in bid request, specifically refer to RTB standard agreement, herein It repeats no more.

In step 720, AD Exchange bid results reply to SSP.

In step 711, the advertisement for the ad content address for carrying DSP is replied message the intelligence for being sent to user by SSP Terminal.

In step 712, to the content distributing network of DSP, (Content Delivery Network, writes a Chinese character in simplified form intelligent terminal Are as follows: CDN) send ad content request message.

In step 713, the CDN of DSP returns to ad content to intelligent terminal, and completes in intelligent terminal corresponding web page Ad content load on advertisement position.

Embodiment 6:

The embodiment of the present invention combines specific signaling diagram as shown in figure 19, illustrates and manages platform based on third party database Under, the specific implementation process of Internet advertising put-on method proposed by the invention.The embodiment that compares 5, the present invention are implemented Enhancing agency is introduced in example, to advanced optimize the Signalling exchange efficiency of trade at competitive price network side.

In step 801, HTTP request is generated (corresponding to the in embodiment 1 by the intelligent terminal of the user One ad-request message).

In step 802, it is (corresponding that the apparatus for network node with DPI function in a network is set in the HTTP request The second equipment in embodiment 1) it is acquired；The apparatus for network node is sent to specified SSP in the confirmation HTTP request When server, and entrained virtual account in verifying HTTP request (is embodied in embodiments of the present invention SUBID is also been described as user identifier in other each embodiments) after legitimacy passes through, modify the next of the HTTP request Routing address is jumped, the address in a network for enhancing gateway is redirected.Wherein, for apparatus for network node, if confirmation institute State HTTP request not and be and when being sent to the server of specified SSP, then only do the legitimate verification of website, and after being verified according to Next-hop routing address in HTTP request forwards corresponding HTTP request.

In step 803, the apparatus for network node with DPI function, by the HTTP request after redirection via road Enhancing gateway is given by forwarded.It is described to have for the mobile network of mobile phone this kind in specific implementation The apparatus for network node of DPI function can be with SSGN；And for PC computer, the apparatus for network node with DPI function It can be router or gateway in general sense.

In step 804, enhance gateway after the HTTP request for receiving forwarding, what extraction wherein carried SUBID, and the Audience ID (mesh in corresponding the various embodiments described above is sent to Data Vault (EC in corresponding embodiment 4) Mark audient's heap sort mark) inquiry request.Correspondingly, Data Vault is after receiving the Audience ID inquiry request, The Audience ID that each SUBID put in order in advance is possessed will be inquired by the SUBID carried in inquiry request, And it carries and returns to the enhancing gateway in Audience ID response message.

In step 805, server address of the enhancing gateway according to the SSP carried in HTTP request, Xiang Xiangying SSP transmission First PUSH message.Wherein, will carry in first PUSH message by enhancing gateway is this sexual intercourse generated of trading Easily number.The transaction number will be as the effective mark pair for being directed to the transaction of this advertisement bidding in trade at competitive price network As.

It in Figure 19, defines for convenience, the also additional node for giving a borde gateway, the category on the left of borde gateway In Intranet, divulge a secret wherein carrying SUBID in each message and not being related to privacy of user；And the right side of borde gateway just belong to it is competing In valence trade network, SUBID described in the method that is proposed through the embodiment of the present invention will be no longer in the trade at competitive price network The one-time transaction generated by the enhancing gateway is numbered substitution by transmission, effect during trade at competitive price.

In step 806, enhancing gateway, which is acted on behalf of to send to enhancing, carries the transaction number and target audience's heap sort mark The second PUSH message known.

In step 807, enhancing agency usually gathers around that there are two types of processing sides after receiving second PUSH message Formula:

Second PUSH message is directly transmitted to its responsible each DSP by mode one.

Mode two analyzes the subscription information of each DSP, and according to the mesh carried in the subscription information and the second PUSH message Audient's heap sort mark is marked, filters out DSP interested to user, and to the DSP forwarding interested to user described the Two PUSH messages.Wherein, the DSP interested to user refers to its subscription information being stored in advance in the enhancing agency Match with the target audience's heap sort mark carried in second PUSH message, that is, shows described interested to user DSP is interested in the bid advertisement.

Which kind of mode is used during specific implementation, generally according in the load capacity and network of the enhancing agency of setting The complexity of the DSP quantity and target audience's heap sort mark be responsible for by enhancing agency is compromised after comprehensively considering to be selected Fixed.

In step 808, SSP is just sent to AD Exchange after receiving the first PUSH message for being originated from and enhancing gateway Showing advertisement request, wherein the one-time transaction number is carried in showing advertisement request.And specified in TIR agreement its It and showing advertisement request relevant field contents.It is emphasized that at this time showing advertisement request in do not carry SUBID.

In addition, although each step process, those skilled in the art are described with step number in embodiments of the present invention Member is not it is found that have stringent sequence to define between above-mentioned steps 805 and step 808, with step 806 and step 807, it can The step 805 and step 808 are first carried out, then executes step 806 and step 807；Alternatively, the step 806 can be first carried out With step 807, then step 805 and step 808 are executed；Alternatively, directly successively executing step 805- according to above-mentioned steps number 808；Belong to possible realization process.

In step 809, AD Exchange is responsible in range after the showing advertisement request for receiving the SSP to it Each DSP send bid request.Wherein, the one-time transaction number is carried in the bid request.

In embodiments of the present invention, step 807 be usually require before step 809 execute complete, i.e., for For the interested DSP in family, first from enhancing agent side complete the second PUSH message reception, obtain the inside transaction number and It, could the transaction request content that comes of identification step 809 after target audience's heap sort mark.

In step 810, each DSP gets transaction from the second PUSH message that enhancing agency sends over according to it and compiles Number, and the transaction number carried from AD Exchange bid request, complete the matching that advertisement trading object is presented；It goes forward side by side One step, it is carried according in the target audience's heap sort mark and AD Exchange bid request obtained in the second PUSH message Advertisement position relevant information, determine that returning to AD Exchange bids the price of bidding that carries in response.In specific implementation In, intelligent terminal relevant device information can also be carried in bid request, specifically refer to RTB standard agreement, herein It repeats no more.

In step 811, AD Exchange bid results reply to SSP.

In step 812, the advertisement for the ad content address for carrying DSP is replied message the intelligence for being sent to user by SSP Terminal.

In step 813, intelligent terminal sends ad content request message to the content distributing network CDN of DSP.

In step 814, the CDN of DSP returns to ad content to intelligent terminal, and completes in intelligent terminal corresponding web page Ad content load on advertisement position.

Embodiment 7:

The embodiment of the present invention combines specific signaling diagram as shown in figure 20, illustrates and manages platform based on third party database Under, another specific implementation process of Internet advertising put-on method proposed by the invention.The embodiment that compares 6 it is specific For realization process, the embodiment of the present invention 7 is to adjust in the interactive mode of Data Vault, will be in script embodiment 6 The interactive process completed by enhancing gateway transfers to the enhancing agency to realize.In contrast, the embodiment of the present invention belongs to reality Applying the arranged side by side of example 6 can be achieved scheme, although releasing enhancing gateway portion processing load in processing, in total signaling It but increased on interaction complexity.It is implemented as follows:

In step 901, HTTP request is generated (corresponding to the in embodiment 1 by the intelligent terminal of the user One ad-request message).

In step 902, it is (corresponding that the apparatus for network node with DPI function in a network is set in the HTTP request The second equipment in embodiment 1) it is acquired；The apparatus for network node is sent to specified SSP in the confirmation HTTP request When server, and entrained virtual account in verifying HTTP request (is embodied in embodiments of the present invention SUBID is also been described as user identifier in other each embodiments) after legitimacy passes through, modify the next of the HTTP request Routing address is jumped, the address in a network for enhancing gateway is redirected.Wherein, for apparatus for network node, if confirmation institute State HTTP request not and be and when being sent to the server of specified SSP, then only do the legitimate verification of website, and after being verified according to Next-hop routing address in HTTP request forwards corresponding HTTP request.

In step 903, the apparatus for network node with DPI function, by the HTTP request after redirection via road Enhancing gateway is given by forwarded.It is described to have for the mobile network of mobile phone this kind in specific implementation The apparatus for network node of DPI function can be with SSGN；And for PC computer, the apparatus for network node with DPI function It can be general router or gateway.

In step 904, enhance gateway after the HTTP request for receiving forwarding, what extraction wherein carried SUBID, and sent to Data Vault (EC in corresponding embodiment 4) and take the third push that SUBID and one-time transaction are numbered Message.It is subsequent from trade at competitive price so that being stored with the corresponding relationship of SUBID and the transaction number in the Data Vault When network side receives the related news for carrying transaction number, it can be closed according to the SUBID and the corresponding of the transaction number System returns to the result (description is specifically unfolded in step 906 again) of corresponding target audience's heap sort mark.

In step 905, enhancing gateway, which is acted on behalf of to send to enhancing, carries the transaction number and target audience's heap sort mark The second PUSH message known.

In step 906, the enhancing agency disappears after receiving second PUSH message according to second push The transaction number carried in breath, the Audience ID inquiry request for sending the carrying transaction number to Data Vault are (corresponding Target audience's heap sort request in the various embodiments described above).Wherein, the Data Vault is being received described in the carrying After the Audience ID inquiry request breath of transaction number, transaction number therein is extracted, and with local by depositing in step 904 The transaction number of storage and the corresponding relationship of SUBID extract the Audience obtained by the user data for locally corresponding to the SUBID ID, and the enhancing agency is sent in Audience ID response message by carrying.Wherein, the Audience ID is rung It answers and also carries the transaction number in message.

Wherein, Data Vault can be after receiving the Audience ID inquiry request, just carry out The screening of Audience ID；In addition to this, third can also be will pass through after receiving the third PUSH message in step 904 The SUBID carried in PUSH message inquires the Audience ID that each SUBID put in order in advance is possessed.

In step 907, the enhancing agency usually possesses after receiving target audience's heap sort response message Two kinds of processing modes:

In step 908, server address of the enhancing gateway according to the SSP carried in HTTP request, Xiang Xiangying SSP transmission First PUSH message.Wherein, will carry in first PUSH message by enhancing gateway is this sexual intercourse generated of trading Easily number.The transaction number will just belong to competing for this advertisement in trade at competitive price network as the right side of borde gateway The effective mark object of valence transaction.

It in Figure 20, defines for convenience, the also additional node for giving a borde gateway, the category on the left of borde gateway In Intranet, divulge a secret wherein carrying SUBID in each message and not being related to privacy of user；And the right side of borde gateway just belong to it is competing In valence trade network, SUBID described in the method that is proposed through the embodiment of the present invention will be no longer in the trade at competitive price network The one-time transaction generated by the enhancing gateway is numbered substitution by transmission, effect during trade at competitive price.

In step 909, SSP is just sent to AD Exchange after receiving the first PUSH message for being originated from and enhancing gateway Showing advertisement request, wherein the one-time transaction number is carried in showing advertisement request.And specified in TIR agreement its It and showing advertisement request relevant field contents.It is emphasized that at this time showing advertisement request in do not carry SUBID.

In step 910, AD Exchange is responsible in range after the showing advertisement request for receiving the SSP to it Each DSP send bid request.Wherein, the one-time transaction number is carried in the bid request.

In embodiments of the present invention, step 907 be usually require before step 910 execute complete, i.e., for For the interested DSP in family, first from enhancing agent side complete the second PUSH message reception, obtain the inside transaction number and It, could the transaction request content that comes of identification step 910 after target audience's heap sort mark.

In step 911, each DSP gets transaction from the second PUSH message that enhancing agency sends over according to it and compiles Number, and the transaction number carried from AD Exchange bid request, complete the matching that advertisement trading object is presented；It goes forward side by side One step, it is carried according in the target audience's heap sort mark and AD Exchange bid request obtained in the second PUSH message Advertisement position relevant information, determine that returning to AD Exchange bids the price of bidding that carries in response.In specific implementation In, intelligent terminal relevant device information can also be carried in bid request, specifically refer to RTB standard agreement, herein It repeats no more.

In step 912, AD Exchange bid results reply to SSP.

In step 913, the advertisement for the ad content address for carrying DSP is replied message the intelligence for being sent to user by SSP Terminal.

In step 914, to the content distributing network of DSP, (Content Delivery Network, writes a Chinese character in simplified form intelligent terminal Are as follows: CDN) send ad content request message.

In step 915, the CDN of DSP returns to ad content to intelligent terminal, and completes in intelligent terminal corresponding web page Ad content load on advertisement position.

Embodiment 8:

It as shown in figure 21, is a kind of enhancing gateway provided in an embodiment of the present invention (quilt in corresponding embodiment 1 and embodiment 2 Be described as the first equipment, the enhancing gateway is the performance of first equipment in the specific implementation scenario) built-in function frame Composition.It is included at least in enhancing gateway for receiving the second equipment (such as DPI shown in Figure 21, at this time in the second equipment Have the DPI function) the HTTP Proxy unit of HTTP request that forwards, in addition, also to be set in enhancing gateway Set respectively with data vault Data Vault and DSP the enhancing engine Enrichment Engine interacted and Push Service list Member；Wherein, the enhancing engine obtains Data Vault side pipe reason by User ID for interacting with Data Vault Audience ID, in addition to this, the enhancing engine Enrichment Engine be also used to generate one-time transaction coding ( Transaction number is also referred to as in other embodiments of the invention), and transaction coding is handed into the HTTP Proxy respectively Unit and Push Service unit, wherein transaction coding can be added to HTTP request in the HTTP Proxy unit It is transmitted to the server of SSP；It is then to be pushed to transaction coding and Audience ID in the Push Service unit Enhancing agency is directly pushed to DSP.

It is worth noting that the contents such as information exchange, implementation procedure between module, unit in above-mentioned apparatus, due to It is based on same design with processing method embodiment of the invention, for details, please refer to the description in the embodiment of the method for the present invention, Details are not described herein again.

The embodiment of the present invention 8 provides only a kind of framework composed structure of feasible enhancing gateway, is not intended as limiting this Invent the restriction for accordingly enhancing gateway realization in each embodiment.

Embodiment 9:

The present embodiment combines specific parametric environmental, illustrates how the embodiment of the present invention 1 and embodiment 6 are specifically answering It is realized in scene.

DSP_A is directed to its target customers of certain Product Definition in embodiments of the present invention are as follows: and 20-30 years old, male, for a long time Activity venue is Wuhan City, the record of roaming per the monthly Hubei Province You Chu；This target group's condition is passed through the DSP_A by DSP_A Enrichment Agent (distribution number be 65531) to Enrichment Controller apply, apply distributing after passing through Corresponding Audience ID is 01；

Certain end user (25 years old, male, long term activity of earthquake place is Wuhan City and the monthly record of the Hubei Province You Chu roaming, Phone number is 13900000001) to produce advertisement using certain App, which is known by carrier network by DPI equipment Not, it is sent to Enrichment Gateway (enhancing gateway), being assigned with transaction number is 0010003800120084, the transaction Number, which is placed in original Ad Request, is pushed to the normal RTB auction trade of SSP progress；

The transaction number is sent to Data Vault (comprising phone number by Enrichment gateway 13900000001 and transaction number 0010003800120084), Data Vault passes through to be compared with operator internal database, The user is and to meet 01 range corresponding to the Audience of DSP_A in net valid data, returns to Enrichment The transaction that the information of Gateway is 0010003800120084 is effective, and incidentally upper Audience ID 01；

(0010003800120084 transaction is effective, subsidiary audience ID by this information by Enrichment gateway 01) the Enrichment Agent of DSP_A is pushed to, it includes transaction that DSP_A, which receives the Bid Request in the market RTB, at this time Number is 0010003800120084, then knows the ad-request from the mobile phone of the target customer of oneself, it can is determined The suitable price of auction.

Embodiment 10:

As shown in figure 22, be the embodiment of the present invention Internet advertising delivery device kind structural schematic diagram.The present embodiment Internet advertising delivery device include one or more processors 21 and memory 22.Wherein, it is handled in Figure 22 with one For device 21.

Processor 21 can be connected with memory 22 by bus or other modes, to be connected as by bus in Figure 22 Example.

Memory 22 is used as a kind of Internet advertising put-on method and device non-volatile computer readable storage medium storing program for executing, can For storing non-volatile software program and non-volatile computer executable program, as the Internet advertising in embodiment 1 is thrown Put method.Non-volatile software program and the instruction that processor 21 is stored in memory 22 by operation, thereby executing interconnection Net advertisement placement method.

Memory 22 may include high-speed random access memory, can also include nonvolatile memory, for example, at least One disk memory, flush memory device or other non-volatile solid state memory parts.In some embodiments, memory 22 Optional includes the memory remotely located relative to processor 21, these remote memories can pass through network connection to processor 21.The example of above-mentioned network includes but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.

Described program instruction/module is stored in the memory 22, is held when by one or more of processors 21 When row, the Internet advertising put-on method in above-described embodiment 1 is executed, for example, Fig. 1-3 described above is executed, shown in Fig. 7-8 Each step corresponding to the first equipment.

Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of embodiment is can to lead to Program is crossed to instruct relevant hardware and complete, which can be stored in a computer readable storage medium, storage medium It may include: read-only memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), disk or CD etc..

The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.

Claims

1. a kind of Internet advertising put-on method, which is characterized in that method includes:

First equipment sends the target audience's heap sort request message for carrying user identifier to data management platform；

First equipment SSP into network sends the first PUSH message for carrying the transaction number；

First equipment, which sends to carry the second of the transaction number and target audience's heap sort mark and push to each DSP, to disappear Breath.

2. Internet advertising put-on method according to claim 1, which is characterized in that the transaction number specifically:

Wherein, since the life cycle of the transaction number tied after completing bid process receiving after the ad-request Beam.

3. Internet advertising put-on method according to claim 1, which is characterized in that in specified website and/or specify App on be preset with advertisement position, then the generating process of the ad-request, specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is triggered, and The first ad-request message is sent by intelligent terminal；

First ad-request is acquired in the second equipment, and second equipment is by the destination address of first ad-request Or next-hop routing address redirects after being first equipment, obtains the ad-request message, and to first equipment Send the ad-request message.

4. Internet advertising put-on method according to claim 3, which is characterized in that have DPI in second equipment Function, then after second equipment obtains first ad-request, method further include:

Read the server domain name of the SSP carried in first ad-request, server host name, server address and/or User identifier verifies the legitimacy of the SSP and/or user；

If verification result is legal, first ad-request is converted into destination address or next-hop routing address redirection is The ad-request message of first equipment, and the ad-request message is sent to first equipment.

5. Internet advertising put-on method according to claim 3, which is characterized in that second equipment specifically:

Gateway support node GGSN, public data network gateway PGW, control plane gateway CGW, distributed network gate DGW, access and movement Management function AMF, conversation management functional SMF or user face management function UPF.

6. Internet advertising put-on method according to claim 3, which is characterized in that it further include third equipment, described Three equipment have the function of DPI, then after second equipment obtains first ad-request, method further include:

The third equipment reads the server domain name, server host name, service of the SSP carried in first ad-request Device address and/or user identifier verify the legitimacy of the SSP and/or user；

If verification result is legal, the second equipment or third equipment by first ad-request be converted to destination address or under One jumps the ad-request message that routing address redirection is first equipment, and sends the advertisement to first equipment and ask Seek message.

7. Internet advertising put-on method according to claim 6, which is characterized in that

Second equipment is specially gateway support node GGSN, packet data serving node PDSN or public data network gateway PGW；

8. Internet advertising put-on method according to claim 1, which is characterized in that logged in user by virtual account It is preset with advertisement position onto specified website and/or specified APP, also, on specified website and/or specified App, then The generating process of the ad-request, specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is triggered, and The ad-request message is sent by the server of the website or the server of APP.

9. Internet advertising put-on method according to claim 1, which is characterized in that the data management platform with it is described Enhancing agency is additionally provided between each DSP, then first equipment sends to each DSP and carries the transaction number and target audience Second PUSH message of heap sort mark, specifically includes:

First equipment sends the second PUSH message for carrying the transaction number and target audience's heap sort mark, to described Enhancing agency；

The enhancing agency forwards second PUSH message to one or more of DSP.

10. Internet advertising put-on method according to claim 1, which is characterized in that the data management platform and institute State and be additionally provided with enhancing agency between each DSP, then first equipment sent to each DSP carry the transaction number and target by Second PUSH message of many heap sort marks, specifically includes:

The enhancing agency is after confirming one or more DSP being consistent with target audience's heap sort mark, to institute It states one or more DSP and forwards second PUSH message.

11. Internet advertising put-on method according to claim 9 or 10, which is characterized in that the data management platform Including the first data management platform and the second data management platform, then first equipment, which is sent, carries the transaction number and mesh The second PUSH message for marking audient's heap sort mark specifically includes before enhancing agency:

First equipment, which is sent, carries the transaction number, first object audient's heap sort mark and the second target audience group point Second PUSH message of class label is acted on behalf of to the enhancing；Wherein, the first object audient heap sort mark and the second target Audient's heap sort label is obtained from first data management platform and the second data management platform respectively；

The mark of first object audient's heap sort described in the enhancing Agent Analysis and second target audience's heap sort mark, obtain institute State target audience's heap sort mark.

12. Internet advertising put-on method according to claim 9 or 10, which is characterized in that the data management platform Including the first data management platform and the second data management platform, then first equipment, which is sent, carries the transaction number and mesh The second PUSH message for marking audient's heap sort mark specifically includes before enhancing agency:

First equipment disappears to first object audient's heap sort request that the first data management platform sends carrying user identifier Breath, to obtain first object audient's heap sort mark of the corresponding user identifier from the data management platform；

First equipment disappears to second target audience's heap sort request that the second data management platform sends carrying user identifier Breath, to obtain second target audience's heap sort mark of the corresponding user identifier from the data management platform；

The mark of first object audient's heap sort described in first device analysis and second target audience's heap sort mark, obtain institute State target audience's heap sort mark.

13. -10 any Internet advertising put-on method according to claim 1, which is characterized in that the transaction number quilt It carries in the extended field of first PUSH message, the second PUSH message, bid request message and response message of bidding.

14. Internet advertising put-on method according to claim 13, which is characterized in that the SSP is according to the transaction Number, triggering advertisement transaction platform send bid request message to each DSP, specifically include:

The transaction number is carried to be sent to trade with the advertisement in bid request message and be put down by the advertisement transaction platform The associated each DSP of platform.

15. a kind of Internet advertising delivery device characterized by comprising

At least one processor；And the memory being connect at least one described processor communication；Wherein, the memory It is stored with the instruction that can be executed by least one described processor, described instruction is arranged to carry out claim 1-14 by program and appoints Internet advertising put-on method described in one.