CN101350018A - Method for determining internet user area classification and delivering area directional information - Google Patents
Method for determining internet user area classification and delivering area directional information Download PDFInfo
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- CN101350018A CN101350018A CNA2008100423636A CN200810042363A CN101350018A CN 101350018 A CN101350018 A CN 101350018A CN A2008100423636 A CNA2008100423636 A CN A2008100423636A CN 200810042363 A CN200810042363 A CN 200810042363A CN 101350018 A CN101350018 A CN 101350018A
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Abstract
The invention relates to a method for determining Internet user area classification and area directional information delivery. The method comprises: firstly, switching in a classification manager by a classification administrator, inputting area description information, collecting the area description information by a classification controller, generating a classification code, storing the classification code into a memory, outputting the classification code on physical media, delivering the classification code to a user in the area, switching in the classification controller by the user, inputting the classification code after logon or when in login, determining user classification by the classification controller, finding out area classification of the user and judging whether the area classification is located in a directional information delivery area after the user logs on by the classification controller, and delivering the directional information to the user if the area classification is located in the directional information delivery area. Advertising information delivery can be carried out immediately and accurately through adopting the method for determining the Internet user area classification and the area directional information delivery, the information delivery efficiency is improved, network system resources are saved, the working performance is stable and reliable, the application scope is wider, and the method is beneficial for developing regional Internet and building a profit model.
Description
Technical field
The present invention relates to the internet information security fields, particularly the Internet user is carried out the directed technical field of throwing in of information, or rather, be meant a kind of be used for the determining method of Internet user's territorial classification and the method that regional directed information is thrown in.
Background technology
Along with the development of Internet technology, refinement user classification and standard become the trend, particularly targeted ads that the current internet advertisement develops to the accurate directed information of segmentation customer group, promptly are called so-called " narrow announcement " by industry.The patented claim of Tencent Technology (Shenzhen) Co., Ltd. (application number: 200710088817.9) disclose a kind of method that the user is classified, targeted ads put-on method, Apparatus and system, this method and system is based on the clickthrough behavior of analysis user and analyzes the content of clicked link, thereby determine user's categorize interests and the categorize interests that dynamically updates the user, carry out accurate targeted ads by the user interest classification again and throw in.But this method is because the user clicks on links One's name is legion, diversified in specifications, the content otherness is big, cause the clickthrough behavior of analysis user quite complicated, the data processing amount that dynamically updates user's classification is big, this method is depended on relevant search analytical technology and high-performance server unduly, causes practicality not good.
Another targeted ads is thrown in technology and is also generally adopted, and promptly throws in based on the targeted ads of user's registration information.This method is achieved in that
Gather by log-on message, determine user's classification according to the user's registration information that collects, thereby play relevant advertisement to the user of correspondence to login user, wherein log-on message be the user when registering the situation according to oneself initiatively fill in.
But this method is excessive to the dependence of user's log-on message, whether the log-on message that can't determine the user is true, perhaps log-on message upgrades the accurate segmentation that factor such as hysteresis all has a strong impact on the user, although generally adopted, extensively do not approved to the effect that the user throws in targeted ads by industry by this method.
Summary of the invention
The objective of the invention is to have overcome above-mentioned shortcoming of the prior art, provide a kind of accuracy, saving network system resources, stable and reliable working performance, the scope of application that can guarantee accurately and determine simply that user area classification, raising directed information are thrown in comparatively to be widely used in the method for determining that Internet user's territorial classification and regional directed information are thrown in.
In order to realize above-mentioned purpose, the method that is used for determining that Internet user's territorial classification and regional directed information throw in of the present invention is as follows:
This is used for determining the method for Internet user's territorial classification, and its principal feature is that this method may further comprise the steps:
(1) Classification Management person inserts separation controller, the input area descriptor; Separation controller is gathered described region description information, for region description information generates one or more Sort Codes, set up the corresponding relation of region description information and its Sort Code, and described region description information, Sort Code and above corresponding relation are stored in the storer of separation controller;
(2) Sort Code of the store memory of described separation controller storage is outputed on the physical medium;
(3) the described physical medium that comprises Sort Code is delivered to the user who lives in the zone of described region description information description;
(4) after this user receives described physical medium, system inserts input operation behind the described separation controller according to this user, gather the log-on message of user's input and store the User login name that storer is interior or the collection user imports of separation controller into and land password and log on separation controller, gather the Sort Code on the described physical medium of this user input simultaneously, and according to the region description information of the store memory of described separation controller storage and the correspondence relationship information of Sort Code, search the region description information of the Sort Code correspondence of determining this user's input, set up the corresponding relation of user's registration information and described region description information; Thereby determine this user's territorial classification.
This region description information that is used for the method for definite Internet user's territorial classification can be by one or multinomial composition of employed zone definitions information in the demarcation of national administrative zones.
This zone definitions information that is used for the method for definite Internet user's territorial classification can be following area information territory:
(1) province information/municipality directly under the Central Government's information;
(2) prefecture-level city's information;
(3) district's information/county-level city's information/county's information;
(4) street information/town's information/township's information;
(5) resident's community information/neighbourhood committee's information/villagers' committee's information/village's information/cell information.
This region description information that is used for the method for definite Internet user's territorial classification comprises area information territory (4) and/or area information territory (5) at least.
This Sort Code that is used for the method for definite Internet user's territorial classification can be letter, numeral, other characters or above any combination of random length.
This log-on message that is used for the method for definite Internet user's territorial classification comprises the User login name at least and lands password.
This is used for determining that Sort Code on the physical medium of method of Internet user's territorial classification can all be covered or part is covered in delivery process.
Should carry out Internet user zone directed information put-on method based on above-mentioned method, its principal feature is that this method may further comprise the steps:
(1) behind the User login separation controller, this separation controller is searched the territorial classification of determining described user according to the user's registration information of the store memory storage of this separation controller and the corresponding relation of region description information;
(2), judge whether the zone at this user place is included in the zone of regional directed information input according to the input area information of classification of described user area and regional directed information;
(3) if then throw in regional directed information to described user; Otherwise finish.
This input area information that carries out the regional directed information in the directed information put-on method of Internet user zone is made up of one or more described region description information.
This regional directed information that carries out in the directed information put-on method of Internet user zone is regional targeted ads.
Adopted the method that is used for determining Internet user's territorial classification and the input of regional directed information of this invention, because wherein the Classification Management employee inserts class manager, the input area descriptor, separation controller pickup area descriptor, for it generates Sort Code, set up the corresponding relation of region description information and its Sort Code and store in the storer, output to Sort Code on the physical medium and be delivered to the user who lives in the zone of region description information description, the user insert separation controller land the back or when registration the input category code, separation controller is according to the region description information of store memory storage and the corresponding relation of Sort Code, set up the corresponding relation of user's registration information and region description information, thereby determine user's classification; Then behind the User login from the user's registration information of separation controller store memory storage and the corresponding relation of region description information, search the territorial classification of determining described user, whether the zone of judging the user place is included in the zone of the regional directed information input of presetting, if, then throw in regional directed information to described user, thereby guaranteed that subsequent user only needs the input category code to get final product, made things convenient for the user, and the classification of definite user area accurately; And can throw in the practical advertising message in corresponding region to the user timely and accurately according to the user region, improve information spinner and thrown in efficient and the accuracy rate of regional advertising message, reduced the frequency that the user receives invalid advertising message, saved network system resources, the while stable and reliable working performance, the scope of application is comparatively extensive, and helps the development of regional Internet and the structure of profit model.
Description of drawings
Fig. 1 constitutes block diagram for the system that is used for the method for definite Internet user's territorial classification and the input of regional directed information of the present invention.
Embodiment
In order more to be expressly understood technology contents of the present invention, describe in detail especially exemplified by following examples.
The method that this is used for determining Internet user's territorial classification may further comprise the steps:
(1) Classification Management person inserts separation controller, the input area descriptor; Separation controller is gathered described region description information, for region description information generates one or more Sort Codes, set up the corresponding relation of region description information and its Sort Code, and described region description information, Sort Code and above corresponding relation are stored in the storer of separation controller;
Wherein, described region description information can be by one or multinomial composition of employed zone definitions information in the demarcation of national administrative zones, and this zone definitions information can be following area information territory:
(a) province information/municipality directly under the Central Government's information;
(b) prefecture-level city's information;
(c) district's information/county-level city's information/county's information;
(d) street information/town's information/township's information;
(e) resident's community information/neighbourhood committee's information/villagers' committee's information/village's information/cell information;
And described region description information comprises above-mentioned zone information field (d) and/or area information territory (e) at least;
Simultaneously, described Sort Code can be letter, numeral, other characters or above any combination of random length;
(2) Sort Code of the store memory of described separation controller storage is outputed on the physical medium; And the Sort Code on this physical medium can all be covered in delivery process or part is covered;
(3) the described physical medium that comprises Sort Code is delivered to the user who lives in the zone of described region description information description;
(4) after this user receives described physical medium, system inserts input operation behind the described separation controller according to this user, gather the log-on message of user's input and store the User login name that storer is interior or the collection user imports of separation controller into and land password and log on separation controller, gather the Sort Code on the described physical medium of this user input simultaneously, and according to the region description information of the store memory of described separation controller storage and the correspondence relationship information of Sort Code, search the region description information of the Sort Code correspondence of determining this user's input, set up the corresponding relation of user's registration information and described region description information; Thereby determine this user's territorial classification.Described log-on message comprises the User login name at least and lands password.
In the middle of reality is used, see also shown in Figure 1ly, in the concrete course of work of method of definite user area classification of the present invention, at first Classification Management person is by Classification Management computer interface 13 access separation controllers 10, input area descriptor; Separation controller 10 is gathered the above-mentioned zone descriptor, separation controller 10 generates one or more Sort Codes for region description information, set up the corresponding relation of region description information and its Sort Code, and described region description information, Sort Code and above corresponding relation are stored in the storer.
Classification Management person obtains Sort Code and printout in the storer of separation controller 10 to the scraps of paper by Classification Management computer interface 13, when needing the Sort Code on the scraps of paper is carried out some or all of covering.
The scraps of paper that comprise Sort Code are delivered to the interior user who lives in zone that the above-mentioned zone descriptor is described; The user receives after the described scraps of paper that the user inserts separation controller 10 by user-computer interface 12, and non-registered users input log-on message is registered, and separation controller 10 is gathered user's registration information; The User login name of registered users input and land password and log on separation controller 10 is determined user's registration information; Separation controller 10 is gathered the Sort Code on the scraps of paper of user input, again according to the region description information of store memory storage and the correspondence relationship information of Sort Code, search the region description information of the Sort Code correspondence of determining user's input, set up the corresponding relation of user's registration information and described region description information; Thereby determine user's territorial classification.
Should carry out Internet user zone directed information put-on method based on above-mentioned method, may further comprise the steps:
(1) behind the User login separation controller, this separation controller is searched the territorial classification of determining described user according to the user's registration information of the store memory storage of this separation controller and the corresponding relation of region description information;
(2), judge whether the zone at this user place is included in the zone of regional directed information input according to the input area information of classification of described user area and regional directed information; The input area information of this zone directed information is made up of one or more described region description information; This zone directed information is regional targeted ads;
(3) if then throw in regional directed information to described user; Otherwise finish.
See also shown in Figure 1 again, in the concrete course of work of regional directed information put-on method of the present invention, at first the user inserts and logs on separation controller 10 by user-computer interface 12, the territorial classification of determining described user is searched according to the user's registration information of separation controller 10 store memories storage and the corresponding relation of region description information by system; The advertising message that can throw in is searched by system in the regional targeted ads that presets, if the zone at user place is included in the zone of regional targeted ads input, then throw in this targeted ads information to described user.
In the specific embodiment of the present invention, described Sort Code can adopt various possible forms, such as:
(1) form is XXXXXX-YYYYYYYY, and wherein XXXXXX is 6 area identification codes, and YYYYYYYY is 8 random codes;
(2) form is the random code of being made up of character visible of 20 bit lengths.
This user's log-on message comprises the User login name, lands password, address name, user's sex, EMAIL address etc.
This region description information is by one or multinomial composition of employed zone definitions information in People's Republic of China's administrative division, such as:
" young Reuter district, Shangcheng District lakeside, Hangzhou, Zhejiang province city street; Century garden, Shanghai City Minhang District Mei Long town etc. and for example; Minhang District shen village town and for example ".
The mode of covering of Sort Code of the present invention can adopt various strike off easily and the coating of environment-protecting asepsis is carried out coated covering, also can adopt the folded sheet or the plastic sheet that tear easily and be difficult for restoring to cover.
Adopted above-mentioned being used for to determine the method that Internet user's territorial classification and regional directed information are thrown in, because wherein Classification Management person inserts class manager, the input area descriptor, separation controller pickup area descriptor, for it generates Sort Code, set up the corresponding relation of region description information and its Sort Code and store in the storer, output to Sort Code on the physical medium and be delivered to the user who lives in the zone of region description information description, the user insert separation controller land the back or when registration the input category code, separation controller is according to the region description information of store memory storage and the corresponding relation of Sort Code, set up the corresponding relation of user's registration information and region description information, thereby determine user's classification; Then behind the User login from the user's registration information of separation controller store memory storage and the corresponding relation of region description information, search the territorial classification of determining described user, whether the zone of judging the user place is included in the zone of the regional directed information input of presetting, if, then throw in regional directed information to described user, thereby guaranteed that subsequent user only needs the input category code to get final product, made things convenient for the user, and the classification of definite user area accurately; And can throw in the practical advertising message in corresponding region to the user timely and accurately according to the user region, increase information spinner and thrown in efficient and the accuracy rate of regional advertising message, reduced the frequency that the user receives invalid advertising message, saved network system resources, the while stable and reliable working performance, the scope of application is comparatively extensive, and helps the development of regional Internet and the structure of profit model.
In this instructions, the present invention is described with reference to its certain embodiments.But, still can make various modifications and conversion obviously and not deviate from the spirit and scope of the present invention.Therefore, instructions and accompanying drawing are regarded in an illustrative, rather than a restrictive.
Claims (10)
1, a kind of method that is used for determining Internet user's territorial classification is characterized in that this method may further comprise the steps:
(1) Classification Management person inserts separation controller, the input area descriptor; Separation controller is gathered described region description information, for region description information generates one or more Sort Codes, set up the corresponding relation of region description information and its Sort Code, and described region description information, Sort Code and above corresponding relation are stored in the storer of separation controller;
(2) Sort Code of the store memory of described separation controller storage is outputed on the physical medium;
(3) the described physical medium that comprises Sort Code is delivered to the user who lives in the zone of described region description information description;
(4) after this user receives described physical medium, system inserts input operation behind the described separation controller according to this user, gather the log-on message of user's input and store the User login name that storer is interior or the collection user imports of separation controller into and land password and log on separation controller, gather the Sort Code on the described physical medium of this user input simultaneously, and according to the region description information of the store memory of described separation controller storage and the correspondence relationship information of Sort Code, search the region description information of the Sort Code correspondence of determining this user's input, set up the corresponding relation of user's registration information and described region description information; Thereby determine this user's territorial classification.
2, the method that is used for determining Internet user's territorial classification according to claim 1 is characterized in that described region description information is by one or multinomial composition of employed zone definitions information in the demarcation of national administrative zones.
3, the method that is used for determining Internet user's territorial classification according to claim 2 is characterized in that described zone definitions information is following area information territory:
(1) province information/municipality directly under the Central Government's information;
(2) prefecture-level city's information;
(3) district's information/county-level city's information/county's information;
(4) street information/town's information/township's information;
(5) resident's community information/neighbourhood committee's information/villagers' committee's information/village's information/cell information.
4, the method that is used for determining Internet user's territorial classification according to claim 3 is characterized in that described region description information comprises area information territory (4) and/or area information territory (5) at least.
5, the method that is used for determining Internet user's territorial classification according to claim 1 is characterized in that described Sort Code is letter, numeral, other characters or above any combination of random length.
6, the method that is used for determining Internet user's territorial classification according to claim 1 is characterized in that, described log-on message comprises the User login name at least and lands password.
7, the method that is used for determining Internet user's territorial classification according to claim 1 is characterized in that, the Sort Code on the described physical medium is all covered in delivery process or part is covered.
8, a kind ofly carry out Internet user zone directed information put-on method, it is characterized in that this method may further comprise the steps based on the described method of claim 1:
(1) behind the User login separation controller, this separation controller is searched the territorial classification of determining described user according to the user's registration information of the store memory storage of this separation controller and the corresponding relation of region description information;
(2), judge whether the zone at this user place is included in the zone of regional directed information input according to the input area information of classification of described user area and regional directed information;
(3) if then throw in regional directed information to described user; Otherwise finish.
9, the Internet user zone directed information put-on method that carries out according to claim 8 is characterized in that the input area information of described regional directed information is made up of one or more described region description information.
10, according to Claim 8 or the 9 described Internet user zone directed information put-on methods that carry out, it is characterized in that described regional directed information is regional targeted ads.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100423636A CN101350018A (en) | 2008-09-02 | 2008-09-02 | Method for determining internet user area classification and delivering area directional information |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2008100423636A CN101350018A (en) | 2008-09-02 | 2008-09-02 | Method for determining internet user area classification and delivering area directional information |
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| CNA2008100423636A Pending CN101350018A (en) | 2008-09-02 | 2008-09-02 | Method for determining internet user area classification and delivering area directional information |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104090907A (en) * | 2014-05-28 | 2014-10-08 | 北京百度网讯科技有限公司 | Method and device for providing information for user in specific application field |
| CN107895292A (en) * | 2018-01-02 | 2018-04-10 | 北京蚂蚁邻居科技有限公司 | One kind has targetedly advertisement placement method, system and storage device |
| CN108038741A (en) * | 2018-01-02 | 2018-05-15 | 北京蚂蚁邻居科技有限公司 | A kind of multi-functional social management method and system based on neighbourhood |
| CN109598550A (en) * | 2018-08-03 | 2019-04-09 | 武汉稀云科技有限公司 | A kind of Internet advertising put-on method and device |
-
2008
- 2008-09-02 CN CNA2008100423636A patent/CN101350018A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104090907A (en) * | 2014-05-28 | 2014-10-08 | 北京百度网讯科技有限公司 | Method and device for providing information for user in specific application field |
| CN104090907B (en) * | 2014-05-28 | 2017-06-09 | 北京百度网讯科技有限公司 | A kind of method and apparatus for providing a user with information |
| CN107895292A (en) * | 2018-01-02 | 2018-04-10 | 北京蚂蚁邻居科技有限公司 | One kind has targetedly advertisement placement method, system and storage device |
| CN108038741A (en) * | 2018-01-02 | 2018-05-15 | 北京蚂蚁邻居科技有限公司 | A kind of multi-functional social management method and system based on neighbourhood |
| CN109598550A (en) * | 2018-08-03 | 2019-04-09 | 武汉稀云科技有限公司 | A kind of Internet advertising put-on method and device |
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Open date: 20090121 |