CN109509041A

CN109509041A - A kind of Internet advertising put-on method and device

Info

Publication number: CN109509041A
Application number: CN201910012952.8A
Authority: CN
Inventors: 雷正
Original assignee: Wuhan Siyun Technology Co Ltd
Current assignee: Wuhan Siyun Technology Co Ltd
Priority date: 2019-01-07
Filing date: 2019-01-07
Publication date: 2019-03-22
Anticipated expiration: 2039-01-07
Also published as: CN109509041B

Abstract

The present invention relates to the communication technology and internet advertisement technology field, a kind of Internet advertising put-on method and device are provided.Wherein method includes after the first equipment receives the ad-request message for carrying IP address, generating transaction number according to predetermined manner；After user identifier matching unit receives the preset protocol for carrying user identifier and IP address, user identifier is handled to obtain ciphertext mode user mark；User identifier matching unit sends the target audience's heap sort request message for carrying ciphertext mode user and identifying to data management platform；First equipment SSP into network sends the first PUSH message for carrying transaction number；First equipment sends the second PUSH message for carrying transaction number and target audience's heap sort mark to each DSP after obtaining target audience's heap sort mark in user identifier matching unit.The invention avoids the potential privacy compromise risk of user identifier bring is used in the advertisement bidding network locating for DSP and SSP.

Description

A kind of Internet advertising put-on method and device

[technical field]

The present invention relates to the communication technologys and internet advertisement technology field, more particularly to a kind of Internet advertising dispensing side Method and device.

[background technique]

With the development of internet, network has become release information, promoting service, services client, the weight for linking up employee Want means.Internet advertising rapidly develops, just in beyond tradition media advertisement.And real time bid (Real Time Bidding, Write a Chinese character in simplified form are as follows: RTB) method as disclosed Internet advertisement platform, occupies share very big in Internet advertising.

In order to identify whether each commercial audience for being intended to auction is oneself target customer, party in request platform (Demand Side Platform, writes a Chinese character in simplified form are as follows: DSP) it would generally (Data-Management Platform, writes a Chinese character in simplified form with data management platform Are as follows: DMP) cooperation, the User using User ID as identification marking between the two, in auction in acquisition Bid request After ID, the attribute of user is searched in the method for DMP, then determines auction price, to achieve the purpose that precisely to launch.

It include user User ID in Bid request and Ad Request communication file in the RTB agreement of standard Or Cookie ID, the information also belong to privacy of user and personal information data.Wherein, personal information, refer to electronics or The various information that natural person's personal identification can be identified individually or in conjunction with other information of other modes record, including but not It is limited to name, date of birth, identification card number, personal biometric information, address, the telephone number etc. of natural person.

As shown in Figure 1, bidding logical schematic for a kind of existing RTB, wherein it is flat that website or APP act as supplier The role of platform (Sell-Side Platform, writes a Chinese character in simplified form are as follows: SSP), the logical order of Cong Tuzhong can be seen that

Step 1, user accesses online media sites using browser, such as website A.Website A is by the content of this website, such as It hears, is presented to the user.At the same time, online media sites also can show advertisement to user on some advertisement positions.Although online media sites Groundwork be to show the content of high-quality to user, it also requires made money by advertisement, so that providing the industry of content Business can be continued.The sales team sale advertising inventory of oneself can be used in they.However, for online media sites, RTB is the channel of more and more important sale advertising inventory.Here we assume that A decision in website passes through upper right corner advertisement position RTB mode is sold.

Step 2, website A passes information to advertisement transaction platform.The information of transmitting includes uniform resource locator (Uniform Resource Locator, write a Chinese character in simplified form are as follows: URL), location advertising, user identification code (Cookie Identity, letter It is written as: Cookie ID) etc..

Step 3, advertisement transaction platform tissue is once bidded, and is bidded response to multiple DSP transmitted traffics.It is assumed that advertiser 1 Be DSP one of them.

Step 4, when the flow that the corresponding DSP server of advertiser 1 receives advertisement transaction platform is bidded response, by data Pass to engine of bidding.

Step 5, engine of bidding sends User ID to user and advertisement main information database, sees the demand of user and advertiser Whether match.

Step 6, engine of bidding receives the information of user and advertiser, and decides whether to participate in bidding and competitive bidding valence Lattice.

Step 7, engine of bidding generates a bid response, and passes it on DSP server.Response of bidding includes competitive bidding Price and which Advertisement Server the other information such as advertising creative such as are obtained from.

Step 8, the transmission of the corresponding DSP server of advertiser 1, which is bidded, responds to advertisement transaction platform.

Step 9, advertisement transaction platform carries out competing after the response for receiving all DSP servers or deadline reach It claps.For example, the deadline of advertisement transaction platform is 100ms, then refer to advertisement transaction platform transmitted traffic bid response with The time difference for receiving DSP bid response need to be in deadline.It is assumed that advertiser 1 is the winner of this advertisement bidding transaction.

Step 10, the winner of advertisement transaction platform notice user browser auction.Browser send advertisement exposure request to Advertisement Server where advertising creative.

Step 11, Advertisement Server sends advertising creative to the browser of user.

Step 12, user sees the advertisement on website.If that user is interested in the advertisement, he can click advertisement, Hence into the landing page of advertiser.The website of user browse advertisements master, may take further action.For example, if wide Accusing master is an e-commerce company, and user may carry out single purchase activity on e-commerce website.

User browses web sites or opens some APP in step 1, and the process that triggering advertisement transaction is bidded is opened from step 2 Beginning will carry Cookie ID in related news, and at least to step 5 it is rapid before, can carry always in each transmission message In, the Cookie ID spans at least three platforms (website (i.e. SSP), advertisement transaction platform and party in request as shown in figure 1), So by Cookie ID it is cross-platform between transmission, also carry the corresponding Cookie ID, privacy information can be brought to let out The risk of dew.

In addition, Impression ID and Bid entrained when message are transmitted in trade at competitive price network in the prior art ID does not have specific corresponding relationship, may cause corresponding relationship loss in transition process, even if carrying in corresponding message Cookie ID also can not identify that same user triggers by the Cookie ID once losing corresponding relationship in transition process Multiple advertisement bidding processes, wherein Impression ID is generated by SSP or Publisher, if SSP is not being received really Impression ID still can be generated in Client-initiated ad-request, can carry out sham publicity, in the prior art, DSP and Ad Exchange can not identify.Wherein, Publisher is similar to Internet Service Provider (Internet Service Provider writes a Chinese character in simplified form are as follows: ISP), belong to content supplier, Publisher and supplier's platform can be in different scenes Same enterprise is belonged to, can be and belong to different enterprises.

In consideration of it, overcoming defect present in the prior art is the art urgent problem to be solved.

[summary of the invention]

The technical problem to be solved by the present invention is to user identifiers involved in existing Internet advertising put-on method to be carried Transmitted in related news, therefore, exist in the prior art in advertisement bidding network locating for DSP and SSP using User ID or The potential privacy compromise risk of person's Cookie ID bring.

The further technical problems to be solved of the present invention are in existing Internet advertising putting mode using each DSP points The mode of target audience's heap sort identification request, the problem of which increases the message processing load of DMP are sent to DMP.

Further related in the present invention solve the technical issues of be how for illegal SSP fraud advertisement complete monitoring, and By the identification for the false flow that user side intelligent terminal simulator is formed.

The present invention adopts the following technical scheme:

In a first aspect, the present invention provides a kind of Internet advertising put-on method, method includes:

After first equipment receives the ad-request message for carrying IP address, transaction is generated according to predetermined manner and is compiled Number；

User identifier matching unit therefrom extracts user identifier and IP address after receiving preset protocol, and to described User identifier is handled to obtain the user identifier of ciphertext mode；

The user identifier matching unit sends the target audience for carrying ciphertext mode user and identifying to data management platform Heap sort request message, and after getting target audience's heap sort mark of data management platform return, establish the user The mapping relations of IP address and target audience's heap sort mark；

First equipment SSP into network sends the first PUSH message for carrying the transaction number, so as to the SSP According to the transaction number, advertisement transaction platform is triggered to each DSP and sends bid request message；

First equipment obtains target audience's heap sort according to IP address from the user identifier matching unit After mark, the second PUSH message for carrying the transaction number and target audience's heap sort mark is sent, to each DSP so as to described DSP is identified according to target audience's heap sort, it is determined whether the response of bidding for sending the carrying transaction number to SSP disappears Breath.

Second aspect, the present invention also provides a kind of Internet advertising delivery devices, for realizing described in first aspect Internet advertising put-on method, described device include:

At least one processor；And the memory being connect at least one described processor communication；Wherein, described to deposit Reservoir be stored with can by least one described processor execute instruction, described instruction by program be arranged to carry out first aspect, Internet advertising put-on method described in second aspect or the third aspect.

The present invention carries out unifying identifier, the friendship using transaction number as each message in advertisement process of exchange each time Corresponding relationship easily between number and target audience's heap sort mark is between the first equipment and user identifier matching unit can See, but the corresponding relationship between target audience's heap sort mark and user identifier is in user identifier matching unit and data management It is encryption between platform, so that the memory range of user identity information is limited in data enclosed environment, realizes from number According to the unidirectional output control of enclosed environment；For the first equipment, DSP and SSP then only by transaction number and target by Many heap sort marks, avoid and use user identifier bring in the advertisement bidding network locating for the first equipment, DSP and SSP Potential privacy compromise risk.

Further, it in currently preferred implementation, by DPI function newly-increased in the second equipment, or increases newly Third equipment with DPI function, realize the server domain name for SSP, server host name, server address and/or The legitimate verification process of user identifier, so as to the fraud advertisement for illegal SSP, based on to SSP server domain name, Server host name, server address identify to complete to monitor, and by the white list of user identifier, to complete user side intelligence The identification for the false flow that energy terminal emulator is formed.

Further, in another preferred implementation of the present invention, each DSP and number are completed by setting enhancing agency According to the acquisition of target audience's heap sort mark between management platform, transaction platform network is simplified for data management platform Message Payload pressure.

[Detailed description of the invention]

In order to illustrate the technical solution of the embodiments of the present invention more clearly, will make below to required in the embodiment of the present invention Attached drawing is briefly described.It should be evident that drawings described below is only some embodiments of the present invention, for For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other Attached drawing.

Fig. 1 is a kind of Internet advertising put-on method configuration diagram in the prior art provided by the invention；

Fig. 2 is a kind of flow diagram of Internet advertising put-on method provided in an embodiment of the present invention；

Fig. 3 is that ad-request message is generated and assisted in a kind of Internet advertising put-on method provided in an embodiment of the present invention Discuss the flow diagram enabled；

Fig. 4 is a kind of method flow of Internet advertising put-on method with DPI function provided in an embodiment of the present invention Figure；

Fig. 5 is a kind of configuration diagram of advertisement bidding in the prior art provided in an embodiment of the present invention；

Fig. 6 is the system architecture schematic diagram that a kind of Internet advertising provided in an embodiment of the present invention is launched；

Fig. 7 is a kind of second PUSH message sending method flow chart provided in an embodiment of the present invention；

Fig. 8 is the system tray that a kind of Internet advertising comprising two numbers management platform provided in an embodiment of the present invention is launched Structure schematic diagram；

Fig. 9 is the second PUSH message sending method stream in the case of a kind of agency with enhancing provided in an embodiment of the present invention Cheng Tu；

Figure 10 is another the second PUSH message sender having in the case of enhancing agency provided in an embodiment of the present invention Method flow chart；

Figure 11 is the process of Signalling exchange between a kind of SSP provided in an embodiment of the present invention, advertisement transaction platform, DSP three Schematic diagram；

Figure 12 be it is provided in an embodiment of the present invention it is a kind of transfer to enhancing agency complete target audience's heap sort mark obtain The system architecture diagram that Internet advertising is launched；

Figure 13 be a kind of user identifier matching unit provided in an embodiment of the present invention by optical splitter obtain user identifier and The schematic diagram of IP address；

Figure 14 is that one kind provided in an embodiment of the present invention transfers to enhancing agency to complete under target audience's heap sort mark acquisition Target audience's heap sort mark issue the method flow diagram of DSP；

Figure 15 is the method stream for the mode that a kind of each DSP provided in an embodiment of the present invention obtains target audience's heap sort mark Cheng Tu；

Figure 16 is the system architecture schematic diagram that another Internet advertising provided in an embodiment of the present invention is launched；

Figure 17 is a kind of Internet advertising put-on method realized based on data management platform provided in an embodiment of the present invention Flow diagram；

Figure 18 is that the system architecture that a kind of Internet advertising based on operator's net provided in an embodiment of the present invention is launched is shown It is intended to；

Figure 19 is the signalling diagram that a kind of Internet advertising provided in an embodiment of the present invention is launched；

Figure 20 is the signalling diagram that another Internet advertising provided in an embodiment of the present invention is launched；

Figure 21 is the signalling diagram that also a kind of Internet advertising provided in an embodiment of the present invention is launched；

Figure 22 is the illustrative view of functional configuration of enhancing gateway provided in an embodiment of the present invention；

Figure 23 is a kind of structural schematic diagram of Internet advertising delivery device provided in an embodiment of the present invention.

[specific embodiment]

In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and It is not used in the restriction present invention.

In addition, as long as technical characteristic involved in the various embodiments of the present invention described below is each other not Constituting conflict can be combined with each other.

In the agreement of RTB standard, in SSP in advertisement generating process, advertisement is known with Impression ID Not, after advertisement is transferred to advertisement transaction platform Ad exchange, it is transformed into Bid ID to chase after to the auction of single advertisement Track；Include in the standard message of Impression ID and Bid ID simultaneously for the advertisement for accessing mobile App and generating User ID (i.e. the identification code of user, by taking data management platform is carrier side as an example, such as No. MSISDN of mobile phone；With data pipe Platform is the virtual account of such as corresponding platform for third party network company)；Advertisement for webpage version, In the standard message of Impression ID and Bid ID, then comprising Cookie ID information (such as: the virtual account of user Number).Therefore, in RTB standard agreement, not only due to the intervention of Impression ID and Bid ID, increase entire bid process Trackability difficulty and clearly correspond to sexual intercourse difficulty, moreover, because the User that is carried in related news in standard message ID Cookie ID (for the simplicity of description in the subsequent each embodiment of the present invention, is only retouched using User ID as representative State), further relate to the problem of divulging a secret of the associated privacies such as personal preference, the personal information of user.

The intelligent terminal of each embodiment of the present invention can exist in a variety of forms, which includes but is not limited to:

(1) mobile communication equipment: the characteristics of this kind of equipment is that have mobile communication function, and to provide speech, data Communication is main target.This Terminal Type includes: smart phone (such as iPhone), multimedia handset, functional mobile phone and low Hold mobile phone etc..

(2) super mobile personal computer equipment: this kind of equipment belongs to the scope of personal computer, there is calculating and processing function Can, generally also have mobile Internet access characteristic.This Terminal Type includes: PDA, MID and UMPC equipment etc., such as iPad.

(3) portable entertainment device: this kind of equipment can show and play video content, generally also have mobile Internet access spy Property.Such equipment includes: video player, handheld device and intelligent toy and portable car-mounted navigation equipment.

(4) server: providing the equipment of the service of calculating, and the composition of server includes that processor, hard disk, memory, system are total Line etc., server is similar with general computer architecture, but due to needing to provide highly reliable service, in processing energy Power, stability, reliability, safety, scalability, manageability etc. are more demanding.For example, in embodiments of the present invention User can use server and run one or more Virtual Intelligent terminal, so as to carry out stepping on for normal users account Record.

(5) other electronic equipments with advertisement displaying function or connection internet function.The present invention will pass through following tool Body embodiment, expansion illustrate how to overcome Related Technical Issues in different application scene.

Embodiment 1:

The embodiment of the present invention 1 provides a kind of Internet advertising put-on method, exists in the prior art for solving User ID situation can be carried in the standard message of Impression ID and Bid ID, the User ID is still in the prior art DSP obtains the foundation that target audience's heap sort identifies to data management platform, however, carrying User in the message of network transmission ID and respective objects audient's heap sort mark can be related to the leakage of privacy of user.The embodiment of the present invention is designed the technical problem A solution.As described in Figure 2, method includes:

In step 201, after the first equipment receives the ad-request message for carrying IP address, according to predetermined manner Generate transaction number.

In specific implementation, first equipment can be newly-increased server apparatus (such as: first equipment Can be the enhancing gateway being independently arranged), it is also possible to that the Program Realizing Method of first equipment will be corresponded to, by existing Apparatus for network node is completed, wherein the existing apparatus for network node can be set according to the difference of the network architecture existing Corresponding data equipment of the core network in 2G and/or 3G network framework, comprising: gateway support node (Gateway GPRS Support Node, writes a Chinese character in simplified form are as follows: GGSN) on；Alternatively, the public data network gateway (PDN in the packet-based core networks EPC of evolution Gateway writes a Chinese character in simplified form are as follows: PGW)；Alternatively, the corresponding data equipment of the core network of 5G NSA scene, comprising: control plane gateway (Central Gateway, letter；It is written as: CGW) and distributed network gate (Distributed Gateway, writes a Chinese character in simplified form are as follows: DGW)；Or Person, the corresponding data equipment of the core network of 5G SA scene, comprising: access and mobile management function (Access and Mobility Management Function, writes a Chinese character in simplified form are as follows: AMF), (Session Management Function, writes a Chinese character in simplified form conversation management functional Are as follows: SMF) or user face management function (User Plane Function, write a Chinese character in simplified form are as follows: UPF) on.

In step 202, user identifier matching unit therefrom extracts user identifier and User IP after receiving preset protocol Address, and the user identifier is handled to obtain the user identifier of ciphertext mode.

In specific implementation, the user identifier matching unit can be newly-increased server apparatus (such as: it is described User identifier matching unit can be the Match gateway being independently arranged), it is also possible to that the user identifier matching unit will be corresponded to Program Realizing Method, by existing apparatus for network node complete, wherein the existing apparatus for network node is according to network The corresponding data equipment of the core network in existing 2G and/or 3G network framework can be set, comprising: gateway branch in the difference of framework It serves as a diplomatic envoy on point GGSN；Or PGW；Alternatively, the corresponding data equipment of the core network of 5G NSA scene, comprising: CGW and DGW；Alternatively, The corresponding data equipment of the core network of 5G SA scene, comprising: on AMF, SMF or UPF.

In embodiments of the present invention, the user identifier matching unit is for establishing user identifier, IP address, target Incidence relation between audient's heap sort mark and transaction number, and the user identifier matching unit is realized by preset protocol The acquisition of relevant information；Wherein, the preset protocol can be GTP agreement, radius protocol, Diameter or SOAP association View.User identity information is handled using hash algorithm and/or Encryption Algorithm in the data management platform, then the data pipe The user identity information of ciphertext mode is stored in platform.To realize the user identifier between the data management platform Match, and the protection to user identity information, the user identifier matching unit receives preset protocol and therefrom extracts user After mark and IP address, to the treatment process of the user identifier specifically: the user identifier matching unit is from described After extracting user identifier in preset protocol, according to the predetermined manner in the data management platform, Hash is carried out to user identifier Calculation process and/or encryption, so that the user identifier is converted to can be with ciphertext mode in the data management platform The ciphertext mode user mark that user identifier matches.

Wherein, step 201 and step 202 can be same in the first equipment and user identifier matching unit respectively under normal conditions Step executes.In addition to this, it can also be that first carry out step 202 executes step 201 again；Above-mentioned several step execution sequences belong to In protection scope of the present invention.

In step 203, the user identifier matching unit sends to data management platform and carries ciphertext mode user mark Target audience's heap sort request message of knowledge, and after getting target audience's heap sort mark of data management platform return, Establish the mapping relations of the IP address and target audience's heap sort mark.In embodiments of the present invention, the data pipe The user identity information stored in platform is ciphertext mode, and corresponding with target audience's heap sort mark.For above-mentioned Target audience's heap sort mark that corresponding user identifier is obtained from the data management platform, can show as directly arriving respective counts According to management platform request and acquisition；It can also show as to the request of enhancing main control unit and obtain target audience's heap sort mark (in this regard, will be unfolded to describe by embodiment 4) is known, at this point, the enhancing main control unit can be understood as exclusively for some tradition Data management platform and design, and for managing the data that store in platform according to corresponding data, analyze each user identifier The corresponding relationship between target audience's heap sort mark, is stored in data management platform or in local, so as to supply network In other equipment or unit obtained in a manner of target audience's heap sort request message.The user identifier matching unit will be located Target audience's heap sort mark of ciphertext mode user mark, IP address and the correspondence user identifier of acquisition after reason, Be stored in the internal database of user identifier matching unit, and establish IP address and target audience's heap sort mark Mapping relations obtain to supply first equipment in a manner of target audience's heap sort request message.

In step 204, first equipment SSP into network sends to carry the first of the transaction number and push and disappear Breath triggers advertisement transaction platform to each DSP and sends bid request message so that the SSP is according to the transaction number.

Wherein, step 203 and step 204 can be respectively in user identifier matching units and the first equipment under normal conditions It is synchronous to execute.In addition to this, it can also be that first carry out step 204 executes step 203 again；Above-mentioned several step execution sequences belong to In in protection scope of the present invention.

In step 205, first equipment obtains mesh from the user identifier matching unit according to IP address After marking audient's heap sort mark, the second push for carrying the transaction number and target audience's heap sort mark is sent to each DSP Message, so that the DSP is identified according to target audience's heap sort, it is determined whether sent to SSP and carry the transaction number Response message of bidding.

Wherein, the method that first equipment obtains target audience's heap sort mark specifically: first equipment is to institute It states user identifier matching unit and sends the target audience's heap sort request message for carrying IP address and transaction number, the use Family mark matching unit in turn inquires the internal database of itself, obtains corresponding target audience according to IP address Heap sort mark, and establish being associated between the transaction number and target audience's heap sort mark.

The embodiment of the present invention carries out unified mark using transaction number as each message in advertisement process of exchange each time Know, the relationship between the transaction number and target audience's heap sort mark is between the first equipment and user identifier matching unit It is visible, but the corresponding relationship between target audience's heap sort mark and user identifier is in user identifier matching unit and data pipe It is encryption between platform, the memory range of user identity information is limited in data enclosed environment, is realized from data The unidirectional output control of enclosed environment；Then only rely on the transaction number and target for the first equipment, DSP and SSP Audient's heap sort identifies (analyzing to obtain according to user identifier by data management platform), avoids in the first equipment, DSP and SSP The potential privacy compromise risk of user identifier bring is used in locating advertisement bidding network.

In embodiments of the present invention, the transaction number will be as DSP identification in trade at competitive price network by the first equipment Second PUSH message of the carrying target audience's heap sort mark sended over and the first PUSH message for receiving of SSP it is effective Object, at this point, the transaction number can substitute the effect of Impression ID and the Bid ID in existing RTB agreement, further The message field complexity during simplified advertisement bidding is played, and solves to be autonomously generated in prior art problem by SSP Impression ID process, a possibility that causing sham publicity there are problems that.On the other hand, it is contemplated that with existing RTB agreement Compatibility, the embodiment of the present invention realize during, the Impression can be equally carried in related news field ID and Bit ID, also, can equally adopt place related to Bit id field for Impression ID in the prior art Reason, at this point, transaction number can function only as the effect being hidden to user identifier, and overcomes potential privacy in the prior art Risk of leakage problem.

Above-mentioned steps through the embodiment of the present invention are it is found that the default association that the only described user identifier matching unit receives User identity information is carried in view, and user identifier letter is not carried in the ad-request message that first equipment receives Breath, i.e. upstream equipment just stash user identifier from message when sending message to first equipment (compared to more existing Have for technology it can be appreciated that the user identifier is deleted from message field), it specifically can be in standard agreement The content in the field for storing user identifier is deleted in message format；It can also be and the transaction number indirect assignment exists In the field of user identifier specified in corresponding existing agreement, substitution script user identifier is played the role of.In addition to this, it is Guarantee target audience's heap sort mark can be obtained normally, be to take between user identifier matching unit and data management platform What the information of the user identifier with ciphertext mode interacted, be to carry use between the first equipment and user identifier matching unit What the information of family IP address interacted；In various embodiments of the present invention, the user identifier matching unit, which may be considered, to be drawn (such as: same local area network, service network etc.) of network point where the data management platform, therefore, user identity information at this time Memory range may be considered and be limited in data enclosed environment, and the user identifier of ciphertext mode is the Intranet in safety Middle transmission is not related to potential privacy compromise risk problem in the prior art.

In conjunction with the embodiment of the present invention 1, at least following several optional implementations are provided also for the transaction number: Mode one generates disposable transaction number according to preset random algorithm, such as: conventional random algorithm principle can fit With；Mode two, according to preset hash algorithm, the related content including IP address is converted into the transaction and is compiled Number, wherein the related content including IP address can also include bidding time, position etc. of bidding, and hash algorithm can It is realized with using for reference existing algorithm itself, details are not described herein.Wherein, the life cycle of the transaction number is from receiving Start (specially described first equipment receives ad-request) after stating ad-request, terminates after completing bid process, in fact, For the first equipment, the transaction number that generates executed it is above-mentioned for DSP, SSP and user identifier matching unit After corresponding message, respective transaction can be discharged and number occupied resource, provided to further increase memory in the first equipment The utilization rate in source.

Generating process and the default association based on the method that the embodiment of the present invention is proposed, for the ad-request The enabling process of view additionally provides several feasible implementations, specifically, pre- on specified website and/or specified App Equipped with advertisement position, then accordingly before step 201 and step 202, as shown in figure 3, method further include:

In step 301, it when user accesses the specified website or use the App by intelligent terminal, presets Advertisement position be triggered, and by intelligent terminal send the first ad-request message.Wherein, it is taken in the first ad-request message With IP address and user identifier；The producing method of the first ad-request message, usually by the APP or institute Specified website is stated, when preset advertisement position is triggered, corresponding first ad-request is generated by the intelligent terminal of user side Message.Wherein, the preset advertisement position is triggered, and the intelligent terminal interface that can be user is described preset in refreshing carrying It is triggered when the page of advertisement position, is also possible to be triggered when opening the APP, can also be the specific bit in the APP Being triggered for property regional cycle etc. is set, does not do special restriction herein.

In step 302, after first ad-request is acquired in the second equipment, second equipment is by described first Ad-request is converted to destination address or next-hop routing address redirection is the ad-request message of first equipment, and to First equipment sends the ad-request message.Wherein, it is emphasized that, the first ad-request message redirects When for ad-request message, user identity information is stashed by second equipment, therefore the first equipment is got IP address is still carried in the ad-request message, but does not carry user identifier.Institute in embodiments of the present invention It states the second equipment and can be and show as same hardware device with the first equipment, can also show and be independent two hardware and set Standby, therefore, in embodiments of the present invention, second equipment equally can be above-mentioned gateway support node GGSN, public data Net gateway PGW, control plane gateway CGW, distributed network gate DGW, access and mobile management function AMF, conversation management functional SMF or Person user face management function UPF.

In step 303, after first ad-request is acquired in the second equipment, second equipment has itself Protocol client function activation, and it is protocol server end that the user identifier matching unit, which is arranged, so as to the user It identifies matching unit and sends the preset protocol.Wherein, second equipment has had Protocol Client in embodiments of the present invention Function is held, only need to carry out function activation after getting the first ad-request, and the user identifier matching unit is set for association Server end is discussed, the user identifier matching unit can be made by preset protocol, obtains user identifier from second equipment Information and IP address information.

In embodiments of the present invention, the depth detection DPI function of design data packet usually can be also given in second equipment Can, for verifying the legitimacy of SSP and/or user, then after second equipment obtains first ad-request, such as Fig. 4 institute Show, method further include:

In step 401, read the server domain name of the SSP carried in first ad-request, server host name, Server address and/or user identifier, IP address, verify the legitimacy of the SSP and/or user.Wherein, optional side Formula first is that be stored with white list in second equipment, can be used for analyzing server domain name, the server host of the SSP Name, server address and/or user identifier, the legitimacy of IP address；Optional mode second is that the white list is set It sets in a certain server in a network, and is supplied to the access authority of second equipment.

In step 402, if verification result is legal, first ad-request is converted into destination address or next-hop The ad-request message that routing address redirects as first equipment, and send the ad-request to first equipment and disappear Breath；The protocol client function activation that second equipment has itself simultaneously, and the user identifier matching unit is set for association The server end of view, to send preset protocol to the user identifier matching unit.Correspondingly, if verification result is illegal, Then first ad-request is abandoned or is sent it to SSP (at this point, by SSP Lai complete by the second equipment or third equipment At the subsequent judgement of illegal first ad-request).

In embodiments of the present invention, DPI function other than completing, is also based in addition to can use above-mentioned second equipment The independent third equipment with the DPI function is completed, and therefore, second equipment obtains first ad-request Afterwards, it is also implemented as step 401 '-step 403 ', it specifically includes:

In step 401 ' in, first ad-request is transmitted to the third equipment by the second equipment.

In step 402 ' in, the third equipment read the SSP carried in first ad-request server domain name, Server host name, server address and/or user identifier, IP address verify the legitimacy of the SSP and/or user. Wherein, optional mode first is that be stored with white list in the third equipment, can be used for analyzing the server domain of the SSP Name, server host name, server address and/or user identifier, the legitimacy of IP address；Optional mode second is that institute It states in a certain server that white list is set in a network, and is supplied to the access authority of the third equipment.

In step 403 ' in, if verification result is legal, the second equipment or third equipment are by first ad-request Be converted to destination address or next-hop routing address and redirect be first equipment ad-request message, and to described first Equipment sends the ad-request message；Simultaneously by the protocol client function activation of the second equipment, and user's mark is set The server end that matching unit is agreement is known, so that the second equipment sends preset protocol to the user identifier matching unit.Its In, if step 403 ' in process be that completion is executed by the second equipment, corresponding third equipment is plug-in as a DPI Equipment, i.e. third equipment get DPI checking request, verify, and then return to verified result to the second equipment, so as to the Two equipment execute step 403 ' content according to verification result.If step 403 ' in process be that completion is executed by third equipment, Corresponding third equipment is existed as a DPI serial device, i.e., third equipment gets DPI checking request, verifies Afterwards, step 403 ' content is directly executed according to verification result.

Correspondingly, also having given the second equipment and several possible realization combination sides of third equipment in embodiments of the present invention Formula, such as: the second equipment is specially gateway support node GGSN, packet data serving node PDSN (Packet Data Serving Node, writes a Chinese character in simplified form are as follows: PDSN) or public data network gateway PGW；Then corresponding third equipment is specially integrated service Gateway SCG (Service Control Gateway, write a Chinese character in simplified form are as follows: SCG) or unified intelligent controller UIC.Why propose The third equipment for stating separate configurations DPI function is the place of its own because for main body as the second equipment under normal conditions Reason ability is less able to drive the DPI function, and corresponding second equipment has been that having in the mature network architecture sets Under standby objective situation, step 401 ' -403 ' are the white list filterings proposed in the respective cases based on the embodiment of the present invention Mechanism proposes a kind of implementation.

In embodiments of the present invention, in addition to can be used generation ad-request message described in above-mentioned step 301-303 and It enables other than preset protocol, additionally provides a kind of optional alternative solution.In this alternative, user is stepped on by virtual account It records on specified website and/or specified APP, also, is preset with advertisement position on specified website and/or specified App, Then in the alternative solution, the generating process of the ad-request, specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is touched Hair, and the ad-request message is sent by the server of the server of the website or APP；Wherein, the ad-request IP address information is carried in message, but does not carry user identity information.

Correspondingly, in the alternative solution, the enabling process of the preset protocol specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is touched Hair, and protocol activation request is sent by the server of the server of the website or APP；Wherein, the protocol activation request In carry IP address information and user identity information simultaneously；

The protocol activation request is acquired in the second equipment, protocol client function that second equipment has itself It can activate, and it is protocol server end that the user identifier matching unit, which is arranged, to be sent out to the user identifier matching unit Send preset protocol.

The difference is that, the ad-request message and the protocol activation request are bases by interior with step 301-303 Hold provider's server come what is realized, in contrast the server of the website or the server of APP have been completed user The safety certification of account, at this time just without being directed to user identifier and/or IP address verification setting in above-mentioned steps 401-402 DPI function further transfer to the service of the server or APP of website at this time for the certification of the server address of SSP Device is come if completing, efficiency can be than step 401-402 faster, which SSP content provider server for having after all Say, understanding it is apparent.

As shown in figure 5, not to be related to the first equipment, the user identifier matching that the embodiment of the present invention is proposed in the prior art Under equipment and its correlation technique process condition, the procedure relation figure realized between several big main executing subjects；Wherein, intelligence is whole The request of first advertisement information caused by holding can be transmitted directly to SSP, at this point, carrying user identifier and wide in the first advertisement information Announcement location dependent information (such as: advertisement type, advertisement size size, advertisement lasts duration etc.), so that corresponding SSP determines phase The attribute of advertisement is answered, and the request of the showing advertisement by carrying Impression ID (carries the wide of Impression ID herein It is that similarly in preferred implementation scheme of the invention, can also pass through transaction specified in existing TRB standard that announcement, which shows request, Number replaces the Impression ID to complete effective mark that showing advertisement is requested) inform advertisement transaction platform, the advertisement Transaction platform sends ad-request to each DSP, carries user identifier in the ad-request.And each DSP in network is being obtained When to ad-request message, all can the corresponding user identifier of whereabouts data management platform inquiry target audience group point Class, so that it is determined that its bid content entrained into the ad response message of advertisement transaction platform return.

It can see from above-mentioned existing bid process, for DSP or advertisement transaction platform, since advertisement is traded Platform needs to carry out the transmission of ad-request message with each DSP, and final result may be only several DSP pairs individual Target audience's heap sort belonging to the user is interested, will so cause network bandwidth by most invalid ad-request message It is occupied.In this regard, being based on the embodiment of the present invention, it is also proposed that a kind of optional improvement project, in the improvement project, respectively Interaction between DSP and data management platform and advertisement transaction platform is completed via enhancing agency.As shown in fig. 6, the number According to enhancing agency is additionally provided between management platform and each DSP, then first equipment involved in embodiment 1 is to each DSP sends the second PUSH message for carrying the transaction number and target audience's heap sort mark, as shown in fig. 7, specifically including:

In step 2051, first equipment, which is sent, carries the of the transaction number and target audience's heap sort mark Two PUSH messages are acted on behalf of to the enhancing.

Wherein, the enhancing agency of introducing, can not only become the forward position screening washer of each DSP, can will be not concerned with itself Target audience identify in advance, bid request message and bid caused by response message not so as to simplify in network The occupancy of necessary network bandwidth；Moreover, the enhancing agency introduced can also simplify disappearing for data management platform in the prior art Breath processing load individually does what target audience's heap sort was inquired to data management platform from each DSP originally in the prior art Process is delivered and acts on behalf of centralized processing by the enhancing, can equally save the occupancy of network bandwidth.

In step 2052, the enhancing agency confirmation and target audience's heap sort identify be consistent one or After the multiple DSP of person, second PUSH message is forwarded to one or more of DSP.

Compare the prior art, by the method process of above-mentioned introducing enhancing agency and corresponding steps 2051-2052, simplifies Signalling interactive process in existing network environment (including ask by ad-request message, ad response message, target audience heap sort Seek message etc. general name), also, the response efficiency of entire bid process can be improved for synthesis.Optionally implementing In mode, the embodiment of the present invention is in addition to that can use " confirming and target audience's heap sort mark in above-mentioned steps 2052 After sensible one or more DSP met, second PUSH message is forwarded to one or more of DSP " outside mode, It can also be realized in such a way that enhancing agency swims the second PUSH message of DSP transparent transmission directly down；Two ways respectively has superiority and inferiority, preceding Person's step 2052 has higher requirement for the processing capacity of enhancing agency, but can simplify the signaling in trade at competitive price network Transmission；And in contrast processing pressure that the latter enhances agency is smaller, in contrast the signalling in trade at competitive price network compared with The former is heavy.The present invention will also show in example 2 for adding enhancing agency, another achievable side Case.

In conjunction with the embodiment of the present invention, there is also a kind of optional implementation, wherein the data management platform includes the One data management platform and the second data management platform (as shown in Figure 8), then first equipment, which is sent, carries the transaction volume Number and target audience's heap sort mark the second PUSH message to the enhancing act on behalf of (i.e. step 2051) can refer to Fig. 9, specifically Are as follows:

Step 2051 ', first equipment, which is sent, carries the transaction number, first object audient's heap sort mark and the Second PUSH message of two target audience's heap sort labels is acted on behalf of to the enhancing.Wherein, the first object audient heap sort Mark and second target audience's heap sort label are respectively by the user identifier matching unit from first data management platform It obtains in the second data management platform, then is obtained from the user identifier matching unit by first equipment；It is specific real It is now as follows:

Firstly, the user identifier matching unit is sent to the first data management platform carries what ciphertext mode user identified First object audient's heap sort request message sends the second mesh for carrying ciphertext mode user and identifying to the second data management platform Audient's heap sort request message is marked, to obtain the first object audient group point of corresponding user identifier from the data management platform Class mark and second target audience's heap sort mark；

Then, first equipment sends to the user identifier matching unit and carries IP address and transaction number First object audient's heap sort request message and second target audience's heap sort request message, to be matched from the user identifier First object audient heap sort mark and first object audient's heap sort mark are obtained in equipment.

With continued reference to Fig. 9, identified in first equipment transmission carrying transaction number and target audience's heap sort After second PUSH message is acted on behalf of to the enhancing (i.e. step 2051 ' and step 2052 between), method further include:

Step 2052 ', the mark of first object audient's heap sort described in the enhancing Agent Analysis and the second target audience group Class indication obtains target audience's heap sort mark.Wherein, if first object audient heap sort mark and the second mesh It is identical to mark audient's heap sort mark, then can both take one as target audience group's division mark；And if described first Target audience's heap sort mark is different with second target audience's heap sort mark, then the combination of the two can be taken as target audience Heap sort mark.

It in addition to this, is subordinate, packet for first object audient's heap sort mark and second target audience's heap sort mark Containing relationship, it can also take wherein range is wider to identify as target audience's heap sort, and using another as auxiliary judgment With, such as: it both matches, then the bidding strategies of corresponding DSP can select great number to bid, and only match target audience group When class indication, the bidding strategies of corresponding DSP can select in volume or low volume bid.

In embodiments of the present invention, the transaction number is carried at first PUSH message, the second PUSH message, competing In valence request message and response message of bidding, and the specific location in each message can be the extension word reserved in existing standard Section can also be the position for being originally used for storage user identifier.For unused storage location, for those skilled in the art Speech, can rely on method process described in the embodiment of the present invention 1, and respective stored is gone in setting in different executing subjects The program code of transaction number is read in position, not reinflated herein to elaborate.

2052 ' it is found that first object audient heap sort mark and second target audience's heap sort through the above steps The analytic process of mark transfers to enhancing agency to complete, and in optional implementation, corresponding analytic process can also be with It transfers to the first equipment or user identifier matching unit to complete, and can be and be directly obtained by first for enhancing agency Target audience's heap sort mark that equipment or user identifier matching unit analysis and arrangement obtain.Then completed when using the first equipment When analytic process, disappear in the second push that first equipment sends the carrying transaction number and target audience's heap sort mark It ceases before being acted on behalf of to the enhancing (i.e. before step 2051), method further include:

First equipment obtains first object audient heap sort mark and second from the user identifier matching unit Target audience's heap sort mark, and target audience's heap sort mark is obtained by analysis.Wherein, the first object audient Heap sort mark and second target audience's heap sort label are respectively first by the user identifier matching unit from first data It obtains in management platform and the second data management platform, then is obtained from the user identifier matching unit by first equipment Take, specifically refer to step 2051 ', details are not described herein again.

When completing analytic process using user identifier matching unit, is sent in first equipment and carry the transaction volume Number and target audience's heap sort mark the second PUSH message to the enhancing act on behalf of before (i.e. before step 2051), with reference to figure 10, method further include:

In step 2049, the user identifier matching unit obtains first object audient heap sort mark and the second target After audient's heap sort mark, target audience's heap sort is obtained by analysis and is identified.Wherein, the first object audient group point The acquisition process of class mark and second target audience's heap sort mark specifically: the user identifier matching unit is to the first data It manages platform and sends the first object audient's heap sort request message for carrying ciphertext mode user mark, it is flat to the second data management Platform sends the second target audience's heap sort request message for carrying ciphertext mode user mark, so as to from the data management platform Obtain the first object audient's heap sort mark and second target audience's heap sort mark of the corresponding ciphertext mode user mark.

In step 2050, first equipment sends to the user identifier matching unit and carries IP address and friendship The target audience's heap sort request message easily numbered, to obtain target audience's heap sort from the user identifier matching unit Mark.

In the step 204 of the embodiment of the present invention, the SSP being related to triggers advertisement transaction according to the transaction number Platform sends the process of bid request message to each DSP, additionally provides specific implementation content, as shown in figure 11, comprising:

In step 2041, the SSP carries the transaction number in showing advertisement request, is sent to the advertisement Transaction platform.

It wherein, further include advertisement position ID, screen number, reserve price of bidding, price reduction goods locating for advertisement position in showing advertisement request One or more in coin, creative information.The transmission of showing advertisement request is intended to allow advertisement transaction platform energy It is enough that corresponding information is transmitted to each DSP, so that corresponding DSP can be identified according to the target audience's heap sort got, to determine Final bid price.

In step 2042, the transaction number is carried and is sent in bid request message by the advertisement transaction platform With the associated each DSP of the advertisement transaction platform.

In embodiments of the present invention, the mode that the advertisement transaction platform sends the bid request message can be and show Have that technology is the same, each DSP in trade at competitive price network is directly sent to by the advertisement transaction platform, corresponding signalling correlated knot Composition, as shown in figure 12.In addition to this, in embodiments of the present invention, it introduces in the case where thering is the enhancing to act on behalf of, can also incite somebody to action It is directly handed down to the process of the bid request message of each DSP by advertisement transaction platform originally in the prior art, turns by first passing through hair Enhancing agency is given, then each DSP mode is handed down to complete, such as Fig. 6 and as shown in figure 8, its signalling correlated knot by enhancing agency Composition by this method for be shown, be it is above-mentioned by enhancing agency as the mode for forwarding bid request message.? During specific implementation, if being arranged to the bid request message for needing to complete advertisement transaction platform by the enhancing agency Forwarding, then bid response of the response from each DSP can also transfer to the enhancing agency to be transmitted to advertisement transaction platform.But In many achievable modes of the embodiment of the present invention, also it is not excluded for being sent to respectively by enhancing agency for forwarding advertisement transaction platform The bid request of DSP, and corresponding each DSP is directly replied to bid and is responded to the implementation of advertisement transaction platform, is also not excluded for wide It accuses transaction platform and directly transmits bid request to each DSP, and accordingly rung to forward each DSP reply to bid to wide by enhancing agency Accuse the implementation of transaction platform.Above-mentioned various possible implementations, belong in joint invention conception range of the present invention.

In the above embodiments, the user identifier matching unit is sent automatically by receiving the second equipment Preset protocol obtains user identifier and IP address, in other interchangeable schemes, the user identifier matching unit Also user identifier and IP address can be obtained automatically by setting optical splitter, specifically:

It is provided with optical splitter on carrying the channel for carrying user identifier and IP address information, the optical splitter One end outlet connect with the user identifier matching unit, and then make the user identifier matching unit pass through the optical splitter from User identifier and IP address are obtained in the channel.Wherein, the channel specifically can be Serving GPRS Support Node Channel, mobile control node (Mobility between (Serving GPRS Support Node, be abbreviated as SGSN) and GGSN Management Entity, is abbreviated as MME) with gateway (Serving GateWay, be abbreviated as SGW) between channel, SGW The channel between channel, GGSN and online charging system (Online Charging System, be abbreviated as OCS) between PGW, Channel, GGSN and policy charging rule functional unit (Policy and Charging Rules between PGW and OCS Function is abbreviated as PCRF) between channel, channel, GGSN and route agent node (Diameter between PGW and PCRF Routing Agent, is abbreviated as DRA) between channel, the channel between channel or DRA and PCRF between PGW and DRA.

As shown in figure 13, with reference to figure A, channel of the channel between SGSN and GGSN, the user identifier matching unit It is truncated to protocol data packet from channel by shunt paths a, and user identifier and use are extracted from data packet by GTP agreement Family IP address information；With reference to figure B, channel between channel or SGW and PGW of the channel between MME and SGW, the use Family mark matching unit is truncated to protocol data packet by shunt paths b or c from corresponding channel, and by GTP agreement from Data packet extracts user identifier and IP address information；With reference to figure C, channel of the channel between GGSN and OCS, or Channel between PGW and OCS, the user identifier matching unit are truncated to protocol data packet by shunt paths d from channel, and User identifier and IP address information are extracted from data packet by DIAMETER agreement；With reference to figure D, the channel is GGSN The channel between channel or PGW and PCRF between PCRF, the user identifier matching unit pass through shunt paths e from channel On be truncated to protocol data packet, and user identifier and IP address information are extracted from data packet by DIAMETER agreement； With reference to figure E, channel of the channel between the GGSN and DRA perhaps letter between the channel or DRA and PCRF between PGW and DRA Road, the user identifier matching unit is truncated to protocol data packet by shunt paths f or g from corresponding channel, and passes through DIAMETER agreement extracts user identifier and IP address information from data packet.

Embodiment 2:

Each DSP and data management are realized using enhancing agency relative to what step 2051-2052 in embodiment 1 was proposed Other than interactive mode between platform, for the embodiment of the present invention also proposed the framework in a kind of embodiment 1 that compares, relatively Framework is launched in existing Internet advertising and changes less optinal plan, as shown in Figure 14 and Figure 16, comprising:

In step 501, it after the first equipment receives the ad-request for carrying IP address, is generated according to predetermined manner Transaction number.

In specific implementation, first equipment can be newly-increased server apparatus (such as: first equipment Can be the enhancing gateway being independently arranged), it can also be by the Program Realizing Method of correspondence first equipment, by existing Apparatus for network node is completed, wherein the existing apparatus for network node can be set according to the difference of the network architecture existing Corresponding data equipment of the core network in 2G and/or 3G network framework, comprising: on GGSN；Alternatively, the packet-based core networks EPC of evolution In PGW；Alternatively, the corresponding data equipment of the core network of 5G NSA scene, comprising: CGW and DGW；Alternatively, 5G SA scene is corresponding Data equipment of the core network, comprising: on AMF, SMF or UPF.

In step 502, user identifier matching unit therefrom extracts user identifier and User IP after receiving preset protocol Address, and the user identifier is handled to obtain the user identifier of ciphertext mode.

In embodiments of the present invention, the user identifier matching unit realizes the acquisition of relevant information by preset protocol, The user identity information of ciphertext mode is stored in the data management platform.To realize the use between the data management platform Family mark matching, and guarantees user information safety, and the user identifier matching unit receives after agreement to wherein user identifier Treatment process specifically: user identifier matching is after extracting user identifier in the preset protocol, according to the data The predetermined manner in platform is managed, Hash calculation process and/or encryption are carried out to user identifier, to will mention from agreement The user identifier taken is converted to, and can identify the ciphertext mode user to match with ciphertext mode user in the data management platform Mark.Wherein, the preset protocol can be GTP agreement, radius protocol, Diameter or soap protocol.

In step 503, first equipment SSP into network sends to carry the first of the transaction number and push and disappear Breath triggers advertisement transaction platform to each DSP and sends bid request message so that the SSP is according to the transaction number.

For the advertisement transaction platform, it is triggered and sends the triggering mode of bid request message to each DSP, lead to Refer to the showing advertisement request that advertisement transaction platform receives the carrying transaction number of SSP transmission.The showing advertisement is asked Asking, which can be to do after customization operates using existing RTB standard as template, obtains, and the customization operation is will be of the invention real The transaction number for applying example proposition carries in corresponding showing advertisement request.

Specifically, the customization also may include shallow-layer customization and depth customization, so-called shallow-layer customization refers to not It goes excessive modification to have RTB agreement, that is, retains the Impression ID carried in existing showing advertisement request, and disappearing Impression ID described in breath plays the role of；And depth customizes, then is directly to delete the Impression ID, But the Impression ID is substituted by the transaction number and is played the role of originally.Possessed due to transaction number Disposable and uniqueness characteristic, itself just has the functional characteristic possessed required for Impression ID, therefore above-mentioned Two kinds of customization modes, it is applicable in embodiments of the present invention.

In step 504, first equipment is sent to user identifier matching unit carries IP address and transaction volume Number third PUSH message, so that the user identifier matching unit determines the ciphertext mode user of the corresponding IP address Mark.Being associated between transaction number and ciphertext mode user mark can be also established simultaneously.

In step 505, the user identifier matching unit is sent to the data management platform carries ciphertext mode use 4th PUSH message of family mark and transaction number, so that the data management platform determines the target audience of corresponding user identifier Heap sort mark.

It is different in the embodiment that compares 1 to be, transaction number is also carried in the 4th PUSH message, is just It is the data management platform during subsequent step, can disappears receiving target audience's heap sort request from DSP When breath, according to the corresponding relationship that the pre-stored transaction number and ciphertext mode user identify, closed based on user identifier The data of connection obtain target audience's heap sort mark.

In step 506, each DSP is getting transaction number and target audience's heap sort mark from data management platform It after knowledge, is identified according to target audience's heap sort, it is determined whether the response of bidding for carrying the transaction number is sent to SSP.

Wherein, step 501 and step 502 can be same in the first equipment and user identifier matching unit respectively under normal conditions Step executes；In addition to this, it can also be that first carry out step 202 executes step 201 again.Step 503 and step 504 are in the first equipment It can be synchronous execution；In addition to this, it can also be that first carry out step 504 executes step 503 again.Above-mentioned several steps execute suitable In sequence all belongs to the scope of protection of the present invention.

The embodiment of the present invention carries out unified mark using transaction number as each message in advertisement process of exchange each time Know, the relationship between the transaction number and target audience's heap sort mark is between the first equipment and user identifier matching unit It is visible, but the corresponding relationship between target audience's heap sort mark and user identifier is in user identifier matching unit and data pipe It is encryption between platform, the output control unidirectional from data enclosed environment is realized, by the storage model of user identity information It encloses and is limited in data enclosed environment；And then only rely on the transaction number and mesh for the first equipment, DSP and SSP Mark audient's heap sort mark (analyzing to obtain according to user identifier by data management platform), avoid the first equipment, DSP and The potential privacy compromise risk of user identifier bring is used in advertisement bidding network locating for SSP.

It is refined out in the embodiment that compares 1 by step 2051-2052, each DSP and data is realized by enhancing agency It manages between platform, and the target audience of the target recipient (such as the user for holding intelligent terminal) for a certain advertisement transaction For heap sort mark obtains, the change for the side DSP that the scheme of the present embodiment needs to be related to compared with the existing technology is less, that is, exists After realizing the concealment effect for user identifier in network transmission, improve as far as possible simultaneous between prior art Capacitive.

Further, in embodiments of the present invention, the mode that target audience's heap sort mark is obtained for each DSP, compares reality Example 1 is applied there are in different implementations, includes at least following two mode:

Mode one:

As shown in figure 15, comprising:

In step 5061, first equipment sends the second PUSH message for carrying the transaction number, gives the increasing Strong agency.

In step 5062, the enhancing agency sends the target audience for carrying the transaction number to data management platform Heap sort request message.

Unlike embodiment 1, target audience's heap sort request message, is set by first in embodiment 1 For what is sent to the transmission of user identifier matching unit and user identifier matching unit to data management platform, and in the present invention In embodiment, the enhancing agency is transferred to directly to complete to obtain target audience's heap sort mark to data management platform.

In step 5063, the data management platform is receiving the target audience's heap sort request for carrying transaction number Afterwards, according to the mapping relations of ciphertext mode user mark and transaction number, the target audience group of the corresponding user identifier is determined Class indication；And target audience's heap sort mark is carried and returns to the increasing in target audience's heap sort response message Strong agency.

It is also demonstrated in step 504 and step 505 by step 5063 content, first equipment is to user identifier It is arranged why the third PUSH message that preparation is sent carries transaction number and user identifier matching unit to data management platform hair Why the 4th PUSH message sent carries the reason of ciphertext mode user mark and transaction number, in order that data management platform energy Enough pre-establish the mapping relations and user identifier and target audience's heap sort mark of ciphertext mode user mark and transaction number The incidence relation of knowledge.Wherein, the incidence relation of user identifier and target audience's heap sort mark, which can be, receives target audience Heap sort request when generate, be also possible to the generation when receiving four PUSH messages, can also when earlier pre- Mr. At not doing particular determination herein.

In step 5064, the enhancing agency is in the target audience's heap sort mark for getting data management platform return Afterwards, disappear to the second push that one or more of DSP forwarding carries target audience's heap sort mark and transaction number Breath.

Mode two:

It specifically includes:

In step 5061 ' in, first equipment sends the second PUSH message for carrying the transaction number, gives the increasing Strong agency.

In step 5062 ' in, the enhancing agency sent to data management platform carry the target of the transaction number by Many heap sort request messages.

In step 5063 ' in, the data management platform is asked in the target audience's heap sort for receiving carrying transaction number After asking, according to the mapping relations of ciphertext mode user mark and transaction number, the target audience of the corresponding user identifier is determined Heap sort mark；And target audience's heap sort mark carrying is returned in target audience's heap sort response message described Enhancing agency.

In step 5064 ' in, the enhancing agency is in the target audience's heap sort mark for getting data management platform return After knowledge, after confirming and identifying one or more DSP for being consistent with target audience's heap sort, to one or more A DSP forwarding carries the second PUSH message of target audience's heap sort mark and transaction number.

Wherein, mode two is compared for mode one, although increasing the computational load of enhancing agency, for entire Having for signalling load in network centainly improves.But mode one compares for mode two conversely speaking, from Can be more excellent than mode two for the response speed of processing, reason be in mode two in step 5044 ' in enhancing agency it is true Recognize the execution speed for one or more DSP being consistent with target audience's heap sort mark, can actually become response A bottleneck (once the DSP quantity that enhancing agency is responsible for increases, speed bottle-neck problem can be more obvious) for efficiency, and it is right For mode one, because enhancing agency is that by target audience's heap sort mark, to be sent to its responsible in a manner of a kind of transparent transmission Each DSP, so there is no the bottleneck problems in the response speed in mode two.

Other than above-mentioned discrepancy, the embodiment of the present invention can equally be applicable in the realization that expansion is respectively refined in embodiment 1 Step 301-303 and step 401-402 and step 401 ' -403 ' in mode, such as embodiment 1, there are also steps The related content that 2041-2042 etc. is not related to enhancing agency may be applicable to the embodiment of the present invention, and this is no longer going to repeat them.This Invention will also be specifically described realization process of the embodiment of the present invention under specific application scene by embodiment 7.

Embodiment 3:

The present invention is compared in the Internet advertising put-on method for proposing embodiment 1 and embodiment 2 for embodiment 1 Alternative realization Internet advertising put-on method after, the embodiment of the present invention will be further from for embodiment 2, just How data management platform side supports and realizes the Internet advertising put-on method process in embodiment 2, as shown in figure 17, specifically Include:

In step 601, data management platform receives the 4th PUSH message that user identifier matching unit is sent, and described the Ciphertext mode user mark and transaction number are carried in four PUSH messages.

Wherein, the transaction number carried in the 4th PUSH message is to be marked by first equipment to the user Know in the third PUSH message that matching unit is sent and obtains；It is set to described first in above-described embodiment 1 and embodiment 2 Standby, user identifier matching unit and the data management platform have done relevant additional notes and explanation, and details are not described herein.So And why it is described as the 4th PUSH message herein, it is because the user identifier matching unit that compares in embodiment 1 is to data pipe Platform sends the target audience's heap sort request message for carrying ciphertext mode user mark, and its purpose is to obtain data pipe For target audience's heap sort mark that platform returns, the 4th PUSH message in the embodiment of the present invention is more Data management platform is told to be ready, subsequent other main bodys that have can send target audience's heap sort request message as you.

Thus it can also be seen that this mode realized in embodiment 2 and embodiment 3, sets like one kind first is provided The mechanism of standby and data management platform parallel processing, the mechanism especially can data management platform need temporal analysis go out target by Many groups divide in the application scenarios of class indication, show the superiority on treatment effeciency.

In step 602, the data management platform is established between the ciphertext mode user mark and transaction number Mapping relations.

It is had been described above in embodiment 2, the mapping relations between user identifier and target audience's heap sort mark can be It pre-establishes, is also possible to set up after analyzing in real time；And the ciphertext mode user in step 602 is identified and is handed over Easily number must then be established in real time, because in embodiments of the present invention, the transaction number is disposably, therefore, often Secondary data management platform receives the 4th PUSH message, and new one-time transaction will be carried in the 4th PUSH message and is compiled Number and ciphertext mode user mark, establish mapping relations between the two for data management platform, done for step 603 preparatory Prepare.

In step 603, the data management platform is receiving the target audience's heap sort request for carrying transaction number Afterwards, according to the mapping relations of ciphertext mode user mark and transaction number, corresponding target audience group point is searched by user identifier Class mark.

Wherein, optionally, the every operation completed in a step 603 of data management platform, can discharge ciphertext mode The mapping relations of user identifier and respective transaction number, and for the mapping between user identifier and target audience's heap sort mark Relationship can then continue to retain, and discharge or update after beyond default effective time, this is because the personal data of user It can all update in real time, especially for being operated for the advertisement being concerned about very much in some user's short time, corresponding effective time What can be set is shorter, even directlys adopt and analyzes target audience group when receiving four PUSH messages every time in real time Class indication establishes mapping relations, is with its maximally related example: after user has just browsed the commodity in Taobao, switching When to other web interfaces, user will be invested on corresponding web page interface and has just browsed the relevant advertisement of commodity in Taobao.It is right It needs to analyze target audience group point in real time for the 4th PUSH message received in this example case, data management platform Class mark.

In step 604, the data management platform is by the target audience's class indication found and the transaction number It carries and returns to requesting party in target audience's heap sort response.

Wherein, above-mentioned requesting party, which can be each DSP or enhancing agency, which side specifically in the two, will pass through this Specifically expansion description in the subsequent expansion scheme of inventive embodiments.

The embodiment of the present invention elaborates the reality of the Internet advertising put-on method of corresponding embodiment 2 from data management platform side It is existing, be used as using transaction number and unifying identifier carried out for each message in advertisement process of exchange each time, the transaction number with Target audience's heap sort mark between relationship be visible between the first equipment and user identifier matching unit, but target by Corresponding relationship between many heap sort marks and user identifier is to add between user identifier matching unit and data management platform Close, the output control unidirectional from data enclosed environment is realized, the memory range of user identity information is limited in data envelope Closed loop is domestic；It is then only identified by the transaction number and target audience's heap sort for the first equipment, DSP and SSP, It avoids and uses the potential privacy compromise wind of user identifier bring in the advertisement bidding network locating for the first equipment, DSP and SSP Danger.

Different for above-mentioned requesting party realize situation, do the extended description of following scheme:

Mode one, the requesting party be DSP when, then the data management platform receiving carry transaction number mesh Mark audient's heap sort request, specific implementation are as follows:

DSP receives the transaction request that advertisement transaction platform is sent, and carries the transaction number in the transaction request；Its In, the transaction number in advertisement transaction platform is the showing advertisement request that the advertisement transaction platform is sent to by SSP Middle acquisition；The transaction number in SSP is obtained in the first PUSH message for carrying the transaction number by the first equipment. The DSP sends the target audience's heap sort request for carrying transaction number to data management platform.The DSP receives data management Target audience's heap sort response message that platform returns.

For the advertisement transaction platform, the showing advertisement request be can be using existing RTB standard as template It is obtained after doing customization operation, the customization operation is that the transaction number for proposing the embodiment of the present invention is carried corresponding In showing advertisement request.

Mode two, the requesting party be enhancing act on behalf of when, then the data management be platform receiving carry transaction Target audience's heap sort of number is requested, specific implementation are as follows:

The enhancing agency receives the bid request of advertisement transaction platform, carries transaction number in the bid request；Institute It states enhancing agency and sends the target audience's heap sort request message for carrying the transaction number to data management platform；The enhancing It acts on behalf of after getting target audience's heap sort mark of data management platform return, is forwarded to one or more of DSP Carry the second PUSH message of target audience's heap sort mark and transaction number.

In mode two, enhancing agency either between data management platform, or with advertisement transaction platform it Between, the proxy role of corresponding each DSP in mode one is all played, i.e., needs each DSP to come received from advertisement in mode one originally The bid request of transaction platform or each DSP need in person to target audience's heap sort mark of data management platform request Know, transfers to enhancing agency come on behalf of completing in mode two.For the mode that compares one, place that mode two can be concentrated more The bulk messages for managing equivalent type reduce the signaling processing load capacity of data management platform and advertisement transaction platform.

Mode three, the requesting party be enhancing act on behalf of when, then it is described enhancing agency send carry transaction number mesh Before marking audient's heap sort request, method further include:

First equipment sends the second PUSH message for carrying the transaction number, acts on behalf of to the enhancing；The increasing The target audience's heap sort request message for sending to data management platform and carrying the transaction number is acted on behalf of by force；The enhancing agency After getting target audience's heap sort mark of data management platform return, forwards and carry to one or more of DSP Second PUSH message of target audience's heap sort mark and transaction number.

For mode two, although also using enhancing agency in mode three, the enhancing agency in mode three More emphasize to complete the process for target audience's heap sort mark that each DSP is obtained in data management platform, also, by the touching of the process Originating party formula is adjusted to the second PUSH message based on the first equipment by the bid request based on advertisement transaction platform in mode two To complete.In embodiments of the present invention, for the first equipment is with respect to advertisement transaction platform, ad-request can be got earlier Message, therefore, mode three can be completed thereafter for mode two to the data management platform reserved more fully time Continuous step 202.And in addition to this, whether the increasing is transferred to for the bid request of corresponding advertisement transaction platform in mode two Strong agency is to complete, or corresponding bid request is directly sent to each DSP by advertisement transaction platform, in the embodiment of the present invention Mode three in be all applicable.

Mode four, the requesting party be enhancing act on behalf of when, then it is described enhancing agency send carry transaction number mesh Before marking audient's heap sort request, method further include:

First equipment sends the second PUSH message for carrying the transaction number, acts on behalf of to the enhancing；The increasing The target audience's heap sort request message for sending to data management platform and carrying the transaction number is acted on behalf of by force；The enhancing agency After getting target audience's heap sort mark of data management platform return, identified in confirmation and target audience's heap sort After one or more DSP being consistent, target audience's heap sort mark is carried to one or more of DSP forwarding With the second PUSH message of transaction number.

For mode three, mode four further enhances enhancing agency for target audience's heap sort mark and each Matching relationship between DSP, although the promotion for the processing complexity that enhancing can be brought to act on behalf of as a result, for entirely bidding The optimization for transmitting signaling in trade network has larger contribution.

In embodiments of the present invention, for the exercisable network architecture, node (such as above-mentioned first equipment, the second equipment, Third equipment, DIP function etc.) specific implementation can refer in embodiment 1 and embodiment 2 related content and describe, herein It is not repeating.

Embodiment 4:

After a kind of Internet advertising put-on method proposed in the embodiment of the present invention 1, the embodiment of the present invention is further It is specifically carrier side from the data management platform, data management platform is embodied in the customer relationship pipe of operator at this time Platform (Customer Relationship Management, write a Chinese character in simplified form are as follows: CRM) and enhancing main control unit (Enrichment Controller writes a Chinese character in simplified form are as follows: EC) composition, this, which is allowed for, needs to configure one with this hair for traditional CRM of carrier side The enhancing main control unit that related signaling interactive function is described in bright each embodiment is just able to achieve corresponding data management in each embodiment The feature content of platform, alternatively, also it is fair to consider that the enhancing main control unit is just the data in various embodiments of the present invention Platform is managed, only it needs traditional similar customer relation management platform to support.In addition, corresponding first equipment shows as enhancing Gateway, the second equipment show as GGSN, enhancing agency show as it is specific under the optional assembled scheme of Eenrichment Agent Realization process.As shown in figure 18, comprising:

Content issuer presets advertisement position in appointed website or specified App, and user accesses respective wire by intelligent terminal It when standing or using corresponding App, is triggered by the preset advertisement position of content issuer, and is generated by the intelligent terminal of the user One Ad Request (corresponding to the first ad-request message in embodiment 1) is to SSP specified by content issuer, at this time Ad Request destination address be the specified SSP server.The Ad Request in the prior art from The mobile terminal at family issues, via the server for being sent to the specified SSP of content issuer of Network Operator networks, and at this In inventive embodiments, the Ad Request, can be via the modification Ad when arriving at GGSN node location shown in Figure 18 Next-hop routing address in Request redirects as after the enhancing gateway, then issued by the GGSN.In the present embodiment Why can be redirected by the next-hop routing address in modification Ad Request as the enhancing gateway, be to assert to exist In the network architecture, enhancing gateway is exactly to be arranged on next routing node of GGSN.Otherwise, just intelligence uses in embodiment 1 The mode of destination address in modification Ad Request is corresponded to realize.

By taking preset protocol is radius protocol as an example, data core net GGSN has had radius protocol client functionality, Then the Ad Request is when arriving at GGSN node location shown in Figure 18, the radius protocol client of data core net GGSN End function is activated, and Match gateway (the user identifier matching unit in corresponding each embodiment) is arranged and takes for radius protocol Business device end, so as to make to realize information exchange by radius protocol between GGSN and Match gateway, the dotted line in corresponding diagram 17 Part.In data management platform, crm system encrypts user identity information, enhances the user identifier stored in main control unit Information is ciphertext mode；Then the information for including in RADIUS Request (is included to be used as user by radius protocol by GGSN The User ID of mark) push to Match gateway after, the Match gateway according to enhancing main control unit in processing mode, will The User ID received is encrypted, and is converted into encrypt what user identity information match in main control unit with enhancing Secret User ID.Therefore, so that user identity information is limited in crm system and enhances the data enclosed environment of main control unit It is interior.

In embodiments of the present invention, in the exit GGSN of Mobile Network Operator, DPI function is set (to carry out network The purpose of monitoring and Fraud Protection advertisement), in Ad Request in a manner of white list white list in the DPI function The server address of SSP is identified.

Enhancing gateway will be handled the IP packet of the corresponding A d Request forwarded, be generated by random number Device adds a upper disposable transaction number.Send these IP packets back to internet again, the route network in internet will be after The destination address of the continuous server according to the correspondence SSP carried in Ad Request continues to send what content issuer was specified to The server of SSP.

Enhance one-time transaction number push of the gateway by the information and addition that include in these Ad Request simultaneously To Match gateway, the Match gateway again pushes away self-encryption treated Secret User ID and one-time transaction number It send to the enhancing main control unit docked with CRM the or BOSS user information database inside operator, the DVCC will be based on Secret User ID searches that (relevant information belongs to operation at this time in CRM the or BOSS user information database inside operator associated with it In quotient's internal network environment, it is not related to leaking for user privacy information), see whether this transaction meets following two standard:

(1) from carrier network and activated real user；

(2) whether belong to the target audience crowd (Audience Group) defined in advance for some specific DSP, institute By Enrichment Agent, (the enhancing agency i.e. in embodiment 1 is in the present embodiment by DSP by the Audience Group stated Specific manifestation) in advance to operator application customization (in such as Figure 18 Enrichment Agent be directed toward enhancing main control unit void Process shown in line), the EC of carrier side can be in advance to Audience Group (i.e. target audience group) distribution that each is defined One Audience ID (target audience's heap sort number mark in corresponding each embodiment), after EC identification, to Match gateway returns to the matched Audience ID of Secret User ID therewith, then from the Match gateway to the enhancing Gateway returns to Audience ID.Wherein, EC can feed back the information of each transaction, the information by Match gateway to enhancing gateway Including the advertisement whether from net and the real user of activation as a result, and whether meeting the mesh that some DSP defines in advance The audient crowd of marking, the information can be completed by the way that Audience ID is attached on disposable transaction number form.Excellent In the implementation of choosing, Audience ID corresponds to the unified setting of each DSP, at this point, analyzed via the EC Audience ID then each DSP suitable for entire trade network.

In embodiments of the present invention, Match gateway receives after the result that EC is returned, and meeting these information of active push are to increasing Strong gateway, and enhance gateway further can these information of active push to the Enrichment outside the carrier network Agent, these Enrichment Agent are docked with the platform of DSP, so that DSP can learn whether the advertisement comes From in the real user in net, if one's own target customers, DSP decide whether to carry out advertisement dispensing accordingly.

Above-described embodiment 4 compares for embodiment 1, and the data management platform CRM for being directed to operator is also additionally arranged Strong main control unit can configure the corresponding relationship between user identifier and target audience's heap sort mark in advance for each DSP, from And acted on behalf of by the enhancing, to each DSP offer more accurately bid information, save the processing complexity and drop of each DSP Message bearing pressure in low transaction platform network.

After major scheme of the present invention has described the Internet advertising put-on method based on operator, also further with certain SSP generates false ad-request using server, and sends advertisement transaction platform to and for DSP auctioned, illustrate base Corresponding sham publicity how is solved the problems, such as in mode of the embodiment of the present invention.

In the prior art, according to existing RTB agreement, advertisement transaction platform generates corresponding Bid after receiving the request Request (the bid request message i.e. in embodiment 1) carries out competitive bidding for each DSP；Therefore, lack one in existing RTB agreement The effective prevention mechanism of kind can then carry out sham publicity by implementation procedure below effective in embodiments of the present invention Containment.

In embodiments of the present invention, after DSP receives the Bid Request, by the transaction of DSP and advertisement transaction platform side The comparison of number finds that the Bid Request does not include effective transaction number, also without effective target audience's heap sort It identifies (Audience ID), DSP can determine whether that the Bid Request is invalid at this time, not competitive bidding.

Embodiment 5:

The embodiment of the present invention combines signaling diagram as shown in figure 19, illustrates and is managed under platform based on third party database, The specific implementation process of Internet advertising put-on method proposed by the invention.In the scene of description of the embodiment of the present invention, and Enhancing agency (being also been described as Enrichment Agent in example 4) described in embodiment 1, therefore, phase are not introduced The embodiment of the present invention is relatively fewer in the adjustment of trade at competitive price network side for.

Content issuer presets advertisement position in appointed website or specified App, and user accesses respective wire by intelligent terminal When standing, it is triggered by the preset advertisement position of content issuer.

In step 701, HTTP request is generated (corresponding to the in embodiment 1 by the intelligent terminal of the user One ad-request message).

In a step 702, it is (corresponding that the apparatus for network node with DPI function in a network is set in the HTTP request The second equipment in embodiment 1) it is acquired；The apparatus for network node is sent to specified SSP in the confirmation HTTP request When server, and entrained virtual account in verifying HTTP request (is embodied in embodiments of the present invention SUBID is also been described as user identifier in other each embodiments) after legitimacy passes through, modify the next of the HTTP request Routing address is jumped, the address in a network for enhancing gateway is redirected；Apparatus for network node has protocol client function simultaneously, The protocol client function of itself is also activated after legitimacy passes through, and Match gateway is set (corresponding to the use in each embodiment Family identifies matching unit) it is protocol server end.Wherein, for apparatus for network node, if confirming the HTTP request not It is when being sent to the server of specified SSP, then only to do the legitimate verification of website, and according in HTTP request after being verified Next-hop routing address forwards corresponding HTTP request.In optional implementation, the network node with DPI function is set Standby can be exactly the server of the website or the content supplier of APP.

In step 703, the apparatus for network node with DPI function is sent SUBID information by preset protocol Give Match gateway.In specific implementation, for the mobile network of mobile phone this kind, the net with DPI function Network node device can be with SSGN；And for PC computer, the apparatus for network node with DPI function can be with general significance On router or gateway.

In step 704, Match gateway after receiving the preset protocol that apparatus for network node is sent, wherein take by extraction It is (right to send Audience ID to SUBID encryption and to Data Vault (EC in corresponding embodiment 4) by the SUBID of band Target audience's heap sort in the various embodiments described above is answered to identify) inquiry request；Encryption SUBID is carried in the inquiry request.Phase It answers, Data Vault, will be by carrying in the inquiry request after receiving the Audience ID inquiry request SUBID is encrypted, inquires Audience ID corresponding to each encryption SUBID put in order in advance, and carry in Audience ID The Match gateway is returned in response message.

In step 705, the apparatus for network node with DPI function, by the HTTP request after redirection via road Enhancing gateway is given by forwarded.

In step 706, enhance gateway after the HTTP request for receiving forwarding, what extraction wherein carried User IP (corresponding to the IP address in each embodiment) generates disposable transaction number, and sends to Match gateway Audience ID (target audience's heap sort mark in corresponding the various embodiments described above) inquiry request；It is taken in the inquiry request Band User IP and transaction number.Correspondingly, Match gateway is after receiving the Audience ID inquiry request, Bian Huitong Cross the User IP, the Audience obtained from Data Vault in advance according to Match gateway carried in inquiry request ID determines Audience ID corresponding to each User IP, and carries and return to the increasing in Audience ID response message Strong gateway.

In step 707, enhancing gateway is identified to each DSP transmission carrying transaction number and target audience's heap sort Second PUSH message.

In step 708, server address of the enhancing gateway according to the SSP carried in HTTP request, Xiang Xiangying SSP transmission First PUSH message.Wherein, will carry in first PUSH message by enhancing gateway is this sexual intercourse generated of trading Easily number.The transaction number will just belong to competing for this advertisement in trade at competitive price network as the right side of borde gateway The effective mark object of valence transaction.

It in Figure 19, defines for convenience, the also additional node for giving a borde gateway, the category on the left of borde gateway In Intranet, divulge a secret wherein carrying SUBID in each message and not being related to privacy of user；And the right side of borde gateway just belong to it is competing In valence trade network, SUBID described in the method that is proposed through the embodiment of the present invention will be no longer in the trade at competitive price network The one-time transaction generated by the enhancing gateway is numbered substitution by transmission, effect during trade at competitive price.

In step 709, SSP is just sent to AD Exchange after receiving the first PUSH message for being originated from and enhancing gateway Showing advertisement request, wherein the one-time transaction number is carried in showing advertisement request.And specified in TIR agreement its It and showing advertisement request relevant field contents.It is emphasized that not carrying SUBID in the showing advertisement request.

In step 720, AD Exchange is responsible in range after the showing advertisement request for receiving the SSP to it Each DSP send bid request.Wherein, the one-time transaction number is carried in the bid request.

In step 711, each DSP is compiled according to its transaction obtained from the second PUSH message that enhancing agency sends over Number, and the transaction number carried from AD Exchange bid request, complete the matching that advertisement trading object is presented；It goes forward side by side One step, it is carried according in the target audience's heap sort mark and AD Exchange bid request obtained in the second PUSH message Advertisement position relevant information, determine that returning to AD Exchange bids the price of bidding that carries in response.In specific implementation In, intelligent terminal relevant device information can also be carried in bid request, specifically refer to RTB standard agreement, herein It repeats no more.

In step 712, AD Exchange bid results reply to SSP.

In step 713, the advertisement for the ad content address for carrying DSP is replied message the intelligence for being sent to user by SSP Terminal.

In step 714, to the content distributing network of DSP, (Content Delivery Network, writes a Chinese character in simplified form intelligent terminal Are as follows: CDN) send ad content request message.

In a step 715, the CDN of DSP returns to ad content to intelligent terminal, and completes in intelligent terminal corresponding web page Ad content load on advertisement position.

Embodiment 6:

The embodiment of the present invention combines specific signaling diagram as shown in figure 20, illustrates and manages platform based on third party database Under, the specific implementation process of Internet advertising put-on method proposed by the invention.The embodiment that compares 5, the present invention are implemented Enhancing agency is introduced in example, to advanced optimize the Signalling exchange efficiency of trade at competitive price network side.

In step 801, HTTP request is generated (corresponding to the in embodiment 1 by the intelligent terminal of the user One ad-request message).

In step 802, it is (corresponding that the apparatus for network node with DPI function in a network is set in the HTTP request The second equipment in embodiment 1) it is acquired；The apparatus for network node is sent to specified SSP in the confirmation HTTP request When server, and entrained virtual account in verifying HTTP request (is embodied in embodiments of the present invention SUBID is also been described as user identifier in other each embodiments) after legitimacy passes through, modify the next of the HTTP request Routing address is jumped, the address in a network for enhancing gateway is redirected；Apparatus for network node has protocol client function simultaneously, The protocol client function of itself is also activated after legitimacy passes through, and Match gateway is set (corresponding to the use in each embodiment Family identifies matching unit) it is protocol server end.Wherein, for apparatus for network node, if confirming the HTTP request not It is when being sent to the server of specified SSP, then only to do the legitimate verification of website, and according in HTTP request after being verified Next-hop routing address forwards corresponding HTTP request.

In step 803, the apparatus for network node with DPI function is sent SUBID information by preset protocol Give Match gateway.In specific implementation, for the mobile network of mobile phone this kind, the net with DPI function Network node device can be with SSGN；And for PC computer, the apparatus for network node with DPI function can be with general significance On router or gateway.

In step 804, Match gateway after receiving the preset protocol that apparatus for network node is sent, wherein take by extraction It is (right to send Audience ID to SUBID encryption and to Data Vault (EC in corresponding embodiment 4) by the SUBID of band Target audience's heap sort in the various embodiments described above is answered to identify) inquiry request；Encryption SUBID is carried in the inquiry request.Phase It answers, Data Vault, will be by the encryption that carries in inquiry request after receiving the Audience ID inquiry request SUBID inquires Audience ID corresponding to each encryption SUBID put in order in advance, and carries and respond in Audience ID The Match gateway is returned in message.

In step 805, the apparatus for network node with DPI function, by the HTTP request after redirection via road Enhancing gateway is given by forwarded.

In step 806, enhance gateway after the HTTP request for receiving forwarding, what extraction wherein carried User IP (corresponding to the IP address in each embodiment) generates disposable transaction number, and sends to Match gateway Audience ID (target audience's heap sort mark in corresponding the various embodiments described above) inquiry request；It is taken in the inquiry request Band User IP and transaction number.Correspondingly, Match gateway is after receiving the Audience ID inquiry request, Bian Huitong Cross the User IP, the Audience obtained from Data Vault in advance according to Match gateway carried in inquiry request ID determines Audience ID corresponding to each User IP, and carries and return to the increasing in Audience ID response message Strong gateway.

In step 807, enhancing gateway, which is acted on behalf of to send to enhancing, carries the transaction number and target audience's heap sort mark The second PUSH message known.

In step 808, enhancing agency is after receiving second PUSH message, usually gathers around that there are two types of processing sides Formula:

Second PUSH message is directly transmitted to its responsible each DSP by mode one.

Mode two analyzes the subscription information of each DSP, and according to the mesh carried in the subscription information and the second PUSH message Audient's heap sort mark is marked, filters out DSP interested to user, and to the DSP forwarding interested to user described the Two PUSH messages.Wherein, the DSP interested to user refers to its subscription information being stored in advance in the enhancing agency Match with the target audience's heap sort mark carried in second PUSH message, that is, shows described interested to user DSP is interested in the bid advertisement.

Which kind of mode is used during specific implementation, generally according in the load capacity and network of the enhancing agency of setting The complexity of the DSP quantity and target audience's heap sort mark be responsible for by enhancing agency is compromised after comprehensively considering to be selected Fixed.

In step 809, server address of the enhancing gateway according to the SSP carried in HTTP request, Xiang Xiangying SSP transmission First PUSH message.Wherein, will carry in first PUSH message by enhancing gateway is this sexual intercourse generated of trading Easily number.The transaction number will be as the effective mark pair for being directed to the transaction of this advertisement bidding in trade at competitive price network As.

It in Figure 20, defines for convenience, the also additional node for giving a borde gateway, the category on the left of borde gateway In Intranet, divulge a secret wherein carrying SUBID in each message and not being related to privacy of user；And the right side of borde gateway just belong to it is competing In valence trade network, SUBID described in the method that is proposed through the embodiment of the present invention will be no longer in the trade at competitive price network The one-time transaction generated by the enhancing gateway is numbered substitution by transmission, effect during trade at competitive price.

In step 810, SSP is just sent to AD Exchange after receiving the first PUSH message for being originated from and enhancing gateway Showing advertisement request, wherein the one-time transaction number is carried in showing advertisement request.And specified in TIR agreement its It and showing advertisement request relevant field contents.It is emphasized that not carrying SUBID in the showing advertisement request.

In addition, although each step process, those skilled in the art are described with step number in embodiments of the present invention Member is not it is found that have stringent sequence to define between above-mentioned steps 807 and step 808, with step 809 and step 810, it can Step 805-808 is successively directly executed according to above-mentioned steps number, the step 809 and step 810 can also be first carried out, then hold Row step 807 and step 808；It may also be performed simultaneously；Belong to possible realization process.

In step 811, AD Exchange is responsible in range after the showing advertisement request for receiving the SSP to it Each DSP send bid request.Wherein, the one-time transaction number is carried in the bid request.

In embodiments of the present invention, step 808 be usually require before step 811 execute complete, i.e., for For the interested DSP in family, first from enhancing agent side complete the second PUSH message reception, obtain the inside transaction number and It, could the transaction request content that comes of identification step 811 after target audience's heap sort mark.

In step 812, each DSP is compiled according to its transaction obtained from the second PUSH message that enhancing agency sends over Number, and the transaction number carried from AD Exchange bid request, complete the matching that advertisement trading object is presented；It goes forward side by side One step, it is carried according in the target audience's heap sort mark and AD Exchange bid request obtained in the second PUSH message Advertisement position relevant information, determine that returning to AD Exchange bids the price of bidding that carries in response.In specific implementation In, intelligent terminal relevant device information can also be carried in bid request, specifically refer to RTB standard agreement, herein It repeats no more.

In step 813, AD Exchange bid results reply to SSP.

In step 814, the advertisement for the ad content address for carrying DSP is replied message the intelligence for being sent to user by SSP Terminal.

In step 815, intelligent terminal sends ad content request message to the content distributing network CDN of DSP.

In step 816, the CDN of DSP returns to ad content to intelligent terminal, and completes in intelligent terminal corresponding web page Ad content load on advertisement position.

Embodiment 7:

The embodiment of the present invention combines specific signaling diagram as shown in figure 21, illustrates and manages platform based on third party database Under, another specific implementation process of Internet advertising put-on method proposed by the invention.The embodiment that compares 6 it is specific For realization process, the embodiment of the present invention 7 is to adjust in the interactive mode of Data Vault, will be in script embodiment 6 The interactive process completed by enhancing gateway transfers to the enhancing agency to realize.In contrast, the embodiment of the present invention belongs to reality Applying the arranged side by side of example 6 can be achieved scheme, although releasing enhancing gateway portion processing load in processing, in total signaling It but increased on interaction complexity.It is implemented as follows:

In step 901, HTTP request is generated (corresponding to the in embodiment 1 by the intelligent terminal of the user One ad-request message).

In step 902, it is (corresponding that the apparatus for network node with DPI function in a network is set in the HTTP request The second equipment in embodiment 1) it is acquired；The apparatus for network node is sent to specified SSP in the confirmation HTTP request When server, and entrained virtual account in verifying HTTP request (is embodied in embodiments of the present invention SUBID is also been described as user identifier in other each embodiments) after legitimacy passes through, modify the next of the HTTP request Routing address is jumped, the address in a network for enhancing gateway is redirected；Apparatus for network node has protocol client function simultaneously, The protocol client function of itself is also activated after legitimacy passes through, and Match gateway is set (corresponding to the use in each embodiment Family identifies matching unit) it is protocol server end.Wherein, for apparatus for network node, if confirming the HTTP request not It is when being sent to the server of specified SSP, then only to do the legitimate verification of website, and according in HTTP request after being verified Next-hop routing address forwards corresponding HTTP request.

In step 903, SUBID information is sent to by the apparatus for network node with DPI function by agreement Match gateway；Match gateway extracts the SUBID wherein carried after receiving the agreement that apparatus for network node is sent, and right SUBID encryption.It is described with DPI function for the mobile network of mobile phone this kind in specific implementation Apparatus for network node can be with SSGN；And for PC computer, the apparatus for network node with DPI function can generally anticipate Router or gateway in justice.

In step 904, the apparatus for network node with DPI function, by the HTTP request after redirection via road Enhancing gateway is given by forwarded.

In step 905, enhance gateway after the HTTP request for receiving forwarding, what extraction wherein carried User IP (corresponding to the IP address in each embodiment) generates disposable transaction number, and sends to Match gateway Carry the third PUSH message of User IP and one-time transaction number；User IP and transaction are carried in the third PUSH message Number；So that being stored with the corresponding relationship of User IP and the transaction number in the Match gateway, and establish the transaction Number being associated between ciphertext mode user mark in Match gateway.

In step 906, after Match gateway receives third PUSH message, is sent to Data Vault and carry encryption The 4th PUSH message of SUBID and the transaction number, so that being stored with encryption SUBID and transaction volume in Data Vault Number corresponding relationship, for it is subsequent from trade at competitive price network side receive carry transaction number related news when, can be according to institute The corresponding relationship of encryption SUBID and the transaction number is stated, it is (corresponding to return to Audience ID corresponding with the encryption SUBID Target audience's heap sort mark in each embodiment).

In step 907, enhancing gateway is acted on behalf of to enhancing sends the second PUSH message for carrying the transaction number.

In step 908, the enhancing agency disappears after receiving second PUSH message according to second push The transaction number carried in breath, the Audience ID inquiry request for sending the carrying transaction number to Data Vault are (corresponding Target audience's heap sort request in the various embodiments described above).Wherein, the Data Vault is being received described in the carrying After the Audience ID inquiry request breath of transaction number, transaction number therein is extracted, and with local by depositing in step 906 The transaction number of storage and the corresponding relationship of encryption SUBID are extracted by locally corresponding to the user data acquisition for encrypting SUBID Audience ID, and the enhancing agency is sent in Audience ID response message by carrying.Wherein, described The transaction number is also carried in Audience ID response message.

Wherein, Data Vault can be after receiving the Audience ID inquiry request, just carry out The screening of Audience ID；In addition to this, the 4th can also be will pass through after receiving the 4th PUSH message in step 906 The encryption SUBID carried in PUSH message inquires Audience ID corresponding to each encryption SUBID put in order in advance.

In step 909, the enhancing agency usually possesses after receiving target audience's heap sort response message Two kinds of processing modes:

In step 910, server address of the enhancing gateway according to the SSP carried in HTTP request, Xiang Xiangying SSP transmission First PUSH message.Wherein, will carry in first PUSH message by enhancing gateway is this sexual intercourse generated of trading Easily number.The transaction number will just belong to competing for this advertisement in trade at competitive price network as the right side of borde gateway The effective mark object of valence transaction.

It in Figure 21, defines for convenience, the also additional node for giving a borde gateway, the category on the left of borde gateway In Intranet, divulge a secret wherein carrying SUBID in each message and not being related to privacy of user；And the right side of borde gateway just belong to it is competing In valence trade network, SUBID described in the method that is proposed through the embodiment of the present invention will be no longer in the trade at competitive price network The one-time transaction generated by the enhancing gateway is numbered substitution by transmission, effect during trade at competitive price.

In step 911, SSP is just sent to AD Exchange after receiving the first PUSH message for being originated from and enhancing gateway Showing advertisement request, wherein the one-time transaction number is carried in showing advertisement request.And specified in TIR agreement its It and showing advertisement request relevant field contents.It is emphasized that at this time showing advertisement request in do not carry SUBID.

In step 912, AD Exchange is responsible in range after the showing advertisement request for receiving the SSP to it Each DSP send bid request.Wherein, the one-time transaction number is carried in the bid request.

In embodiments of the present invention, step 909 be usually require before step 912 execute complete, i.e., for For the interested DSP in family, first from enhancing agent side complete the second PUSH message reception, obtain the inside transaction number and It, could the transaction request content that comes of identification step 912 after target audience's heap sort mark.

In step 913, each DSP is compiled according to its transaction obtained from the second PUSH message that enhancing agency sends over Number, and the transaction number carried from AD Exchange bid request, complete the matching that advertisement trading object is presented；It goes forward side by side One step, it is carried according in the target audience's heap sort mark and AD Exchange bid request obtained in the second PUSH message Advertisement position relevant information, determine that returning to AD Exchange bids the price of bidding that carries in response.In specific implementation In, intelligent terminal relevant device information can also be carried in bid request, specifically refer to RTB standard agreement, herein It repeats no more.

In step 914, AD Exchange bid results reply to SSP.

In step 915, the advertisement for the ad content address for carrying DSP is replied message the intelligence for being sent to user by SSP Terminal.

In step 916, to the content distributing network of DSP, (Content Delivery Network, writes a Chinese character in simplified form intelligent terminal Are as follows: CDN) send ad content request message.

In step 917, the CDN of DSP returns to ad content to intelligent terminal, and completes in intelligent terminal corresponding web page Ad content load on advertisement position.

Embodiment 8:

It as shown in figure 22, is a kind of enhancing gateway provided in an embodiment of the present invention (quilt in corresponding embodiment 1 and embodiment 2 Be described as the first equipment, the enhancing gateway is the performance of first equipment in the specific implementation scenario) built-in function frame Composition.It is included at least in enhancing gateway for receiving the second equipment (such as DPI shown in Figure 22, at this time in the second equipment Have the DPI function) the HTTP Proxy unit of HTTP request that forwards, in addition, also to be set in enhancing gateway Set respectively with Match gateway (user identifier matching unit) and DSP the enhancing engine Enrichment Engine interacted and push Service unit；Wherein, the enhancing engine obtains Match gateway side by IP address for interacting with Match gateway Audience ID；Wherein, the Audience ID of Match gateway side is obtained from data vault Data Vault.Except this In addition, the enhancing engine Enrichment Engine is also used to generate one-time transaction number, and respectively compiles the transaction Number hand to the HTTP Proxy unit and Push Service unit；Wherein, meeting will be described in the HTTP Proxy unit Transaction number is added to the server that HTTP request is transmitted to SSP；It is then to compile the transaction in the Push Service unit Number and Audience ID be pushed to enhancing agency or be directly pushed to DSP.

It is worth noting that the contents such as information exchange, implementation procedure between module, unit in above-mentioned apparatus, due to It is based on same design with processing method embodiment of the invention, for details, please refer to the description in the embodiment of the method for the present invention, Details are not described herein again.

The embodiment of the present invention 8 provides only a kind of framework composed structure of feasible enhancing gateway, is not intended as limiting this Invent the restriction for accordingly enhancing gateway realization in each embodiment.

Embodiment 9:

The present embodiment combines specific parametric environmental, illustrates how the embodiment of the present invention 1 and embodiment 6 are specifically answering It is realized in scene.

DSP_A is directed to its target customers of certain Product Definition in embodiments of the present invention are as follows: and 20-30 years old, male, for a long time Activity venue is Wuhan City, the record of roaming per the monthly Hubei Province You Chu；This target group's condition is passed through the DSP_A by DSP_A Enrichment Agent (distribution number be 65531) to Enrichment Controller apply, apply distributing after passing through Corresponding Audience ID is 01；

Certain end user (25 years old, male, long term activity of earthquake place is Wuhan City and the monthly record of the Hubei Province You Chu roaming, Phone number is 13900000001) to produce advertisement using certain App, which is known by carrier network by DPI equipment Not, it is sent to Enrichment Gateway (enhancing gateway), being assigned with transaction number is 0010003800120084, the transaction Number, which is placed in original Ad Request, is pushed to the normal RTB auction trade of SSP progress；The agreement of GGSN is activated simultaneously Client functionality, GGSN send the message comprising phone number 13900000001, and Match net to Match gateway by agreement Pass encrypts phone number 13900000001；

The transaction number is sent to Match gateway (comprising transaction number by Enrichment gateway 0010003800120084), Match gateway is then forwarded to Data Vault (13900000001 He of phone number comprising encryption Transaction number 0010003800120084), Data Vault passes through to be compared with operator internal database, which had in net Data are imitated, and meet 01 range corresponding to the Audience of DSP_A, the information for returning to Match gateway is 0010003800120084 transaction is effective, and incidentally upper Audience ID 01, Match gateway further return to The transaction that the information of Enrichment Gateway is 0010003800120084 is effective, and incidentally upper Audience ID 01；

(0010003800120084 transaction is effective, subsidiary audience ID by this information by Enrichment gateway 01) the Enrichment Agent of DSP_A is pushed to, it includes transaction that DSP_A, which receives the Bid Request in the market RTB, at this time Number is 0010003800120084, then knows the ad-request from the mobile phone of the target customer of oneself, it can is determined The suitable price of auction.

Embodiment 10:

As shown in figure 23, be the embodiment of the present invention Internet advertising delivery device kind structural schematic diagram.The present embodiment Internet advertising delivery device include one or more processors 21 and memory 22.Wherein, it is handled in Figure 23 with one For device 21.

Processor 21 can be connected with memory 22 by bus or other modes, to be connected as by bus in Figure 22 Example.

Memory 22 is used as a kind of Internet advertising put-on method and device non-volatile computer readable storage medium storing program for executing, can For storing non-volatile software program and non-volatile computer executable program, as the Internet advertising in embodiment 1 is thrown Put method.Non-volatile software program and the instruction that processor 21 is stored in memory 22 by operation, thereby executing interconnection Net advertisement placement method.

Memory 22 may include high-speed random access memory, can also include nonvolatile memory, for example, at least One disk memory, flush memory device or other non-volatile solid state memory parts.In some embodiments, memory 22 Optional includes the memory remotely located relative to processor 21, these remote memories can pass through network connection to processor 21.The example of above-mentioned network includes but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.

Described program instruction/module is stored in the memory 22, is held when by one or more of processors 21 When row, the Internet advertising put-on method in above-described embodiment 1 is executed, for example, execution is described above each shown in the drawings right It should be in each step of the first equipment.

Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of embodiment is can to lead to Program is crossed to instruct relevant hardware and complete, which can be stored in a computer readable storage medium, storage medium It may include: read-only memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), disk or CD etc..

The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.

Claims

1. a kind of Internet advertising put-on method, which is characterized in that method includes:

After first equipment receives the ad-request message for carrying IP address, transaction number is generated according to predetermined manner；

First equipment SSP into network sends the first PUSH message for carrying the transaction number；

First equipment according to IP address from user identifier matching unit obtain target audience's heap sort mark after, to Each DSP sends the second PUSH message for carrying transaction number and target audience's heap sort mark；

Wherein, after the user identifier matching unit obtains user identifier and IP address, at the user identifier Reason is to obtain the user identifier of ciphertext mode；

The user identifier matching unit is sent to data management platform carries the target audience group point that ciphertext mode user identifies Class request message, and after getting target audience's heap sort mark of data management platform return, with establishing the User IP The mapping relations of location and target audience's heap sort mark.

2. Internet advertising put-on method according to claim 1, which is characterized in that the transaction number specifically:

Disposable transaction number is generated according to preset random algorithm；Alternatively,

According to preset hash algorithm, the related content including IP address is converted into the transaction number；

Wherein, since the life cycle of the transaction number tied after completing bid process receiving after the ad-request Beam.

3. Internet advertising put-on method according to claim 1, which is characterized in that stored in the data management platform There is the user identifier of ciphertext mode, then the treatment process of the user identifier specifically:

The user identifier matching unit carries out the user identifier according to the predetermined manner in the data management platform Hash calculation process and/or encryption, being converted to the user identifier can be with ciphertext mode in the data management platform The ciphertext mode user mark that user identifier matches.

4. Internet advertising put-on method according to claim 1, which is characterized in that in specified website and/or specify App on be preset with advertisement position, the user identifier matching unit obtains user identifier and user by receiving preset protocol IP address, then the enabling process of the generating process of the ad-request and the preset protocol, specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is triggered, and First ad-request message is sent by intelligent terminal；

After first ad-request is acquired in the second equipment, second equipment is by the destination of first ad-request It is first equipment that location or next-hop routing address, which redirect, obtains the ad-request message, and to first equipment Send the ad-request message；

After first ad-request is acquired in the second equipment, protocol client function that second equipment has itself Activation, and it is protocol server end that the user identifier matching unit, which is arranged, to be sent to the user identifier matching unit The preset protocol.

5. Internet advertising put-on method according to claim 4, which is characterized in that have DPI in second equipment Function, then after the second equipment obtains first ad-request, method further include:

Read the server domain name of the SSP carried in first ad-request, server host name, server address and/or User identifier, IP address verify the legitimacy of the SSP and/or user；

If verification result is legal, first ad-request is converted into destination address or next-hop routing address redirection is The ad-request message of first equipment, and the ad-request message is sent to first equipment；Second is set simultaneously The standby protocol client function activation itself having, and it is protocol server end that the user identifier matching unit, which is arranged, so as to Preset protocol is sent to the user identifier matching unit.

6. Internet advertising put-on method according to claim 4, which is characterized in that second equipment specifically:

Gateway support node GGSN, public data network gateway PGW, control plane gateway CGW, distributed network gate DGW, access and movement Management function AMF, conversation management functional SMF or user face management function UPF.

7. Internet advertising put-on method according to claim 4, which is characterized in that it further include third equipment, described Three equipment have the function of DPI, then after second equipment obtains first ad-request, method further include:

First ad-request is transmitted to third equipment by the second equipment；

The third equipment reads the server domain name, server host name, service of the SSP carried in first ad-request Device address and/or user identifier, IP address, verify the legitimacy of the SSP and/or user；

If verification result is legal, the second equipment or third equipment by first ad-request be converted to destination address or under One jumps the ad-request message that routing address redirection is first equipment, and sends the advertisement to first equipment and ask Seek message；Simultaneously by the protocol client function activation of the second equipment, and the user identifier matching unit is set for agreement clothes Business device end, so that the second equipment sends preset protocol to the user identifier matching unit.

8. Internet advertising put-on method according to claim 7, which is characterized in that

Second equipment is specially gateway support node GGSN, packet data serving node PDSN or public data network gateway PGW；

Third equipment is specially integrated service gateway SCG or unified intelligent controller UIC.

9. Internet advertising put-on method according to claim 1, which is characterized in that user is logged on to by virtual account On specified website and/or specified APP, also, it is preset with advertisement position on specified website and/or specified App, then institute The generating process of ad-request is stated, specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is triggered, and The ad-request message is sent by the server of the website or the server of APP；

Wherein, the user identifier matching unit obtains user identifier and IP address by receiving preset protocol, then institute State the enabling process of preset protocol specifically:

When user accesses the specified website or use the App by intelligent terminal, preset advertisement position is triggered, and Protocol activation request is sent by the server of the website or the server of APP；

Acquired in the second equipment, the protocol client function that second equipment has itself swashs the protocol activation request It is living, and the server end that the user identifier matching unit is agreement is set, to be sent to the user identifier matching unit Preset protocol.

10. according to any Internet advertising put-on method of claim 4-9, which is characterized in that the preset protocol is GTP agreement, radius protocol, Diameter or soap protocol.

11. Internet advertising put-on method according to claim 1, which is characterized in that the data management platform and institute It states and is additionally provided with enhancing agency between each DSP, then first equipment is sent to each DSP carries transaction number and target audience group Second PUSH message of class indication, specifically includes:

First equipment sends the second PUSH message for carrying the transaction number and target audience's heap sort mark to described Enhancing agency；

The enhancing agency forwards second PUSH message to one or more of DSP.

12. Internet advertising put-on method according to claim 1, which is characterized in that the data management platform and institute State and be additionally provided with enhancing agency between each DSP, then first equipment sent to each DSP carry the transaction number and target by Second PUSH message of many heap sort marks, specifically includes:

The enhancing agency is after confirming one or more DSP being consistent with target audience's heap sort mark, to institute It states one or more DSP and forwards second PUSH message.

13. Internet advertising put-on method according to claim 11 or 12, which is characterized in that the data management platform Including the first data management platform and the second data management platform, then first equipment, which is sent, carries the transaction number and mesh The second PUSH message for marking audient's heap sort mark is acted on behalf of to the enhancing specifically:

First equipment, which is sent, carries the transaction number, first object audient's heap sort mark and the second target audience group point Second PUSH message of class label is acted on behalf of to the enhancing；Wherein, the first object audient heap sort mark and the second target Audient's heap sort label is respectively by the user identifier matching unit from first data management platform and the second data management It is obtained in platform；

Then first equipment send carry the second PUSH message of the transaction number and target audience's heap sort mark to After the enhancing agency, method further include:

The mark of first object audient's heap sort described in the enhancing Agent Analysis and second target audience's heap sort mark, obtain institute State target audience's heap sort mark.

14. Internet advertising put-on method according to claim 11 or 12, which is characterized in that the data management platform Including the first data management platform and the second data management platform, then first equipment, which is sent, carries the transaction number and mesh Before second PUSH message of mark audient's heap sort mark is to enhancing agency, method further include:

First equipment obtains first object audient heap sort mark and the second target from the user identifier matching unit Audient's heap sort mark, and target audience's heap sort mark is obtained by analysis；Alternatively,

After the user identifier matching unit obtains first object audient heap sort mark and second target audience's heap sort mark, Target audience's heap sort mark is obtained by analysis；First equipment sends to the user identifier matching unit and carries Target audience's heap sort request message of IP address and transaction number, to be obtained from the user identifier matching unit Target audience's heap sort mark；

Wherein, the first object audient heap sort mark and second target audience's heap sort label are respectively by the user identifier Matching unit is obtained from first data management platform and the second data management platform.

15. Internet advertising put-on method according to claim 1, which is characterized in that the transaction number is carried at First PUSH message, the second PUSH message, bid request message and response message of bidding extended field in.

16. Internet advertising put-on method according to claim 1, which is characterized in that the SSP is compiled according to the transaction Number, triggering advertisement transaction platform sends bid request message to each DSP, it specifically includes:

The SSP carries the transaction number in showing advertisement request, is sent to the advertisement transaction platform；

The transaction number is carried to be sent to trade with the advertisement in bid request message and be put down by the advertisement transaction platform The associated each DSP of platform.

17. Internet advertising put-on method according to claim 1, which is characterized in that carrying carrying user identifier Be provided with optical splitter on the channel of IP address information, one end outlet of the optical splitter is matched with the user identifier to be set Standby connection, and then the user identifier matching unit is made to obtain user identifier and IP address from the channel.

18. Internet advertising put-on method according to claim 17, which is characterized in that the channel is SGSN and GGSN Between channel, the channel between MME and SGW, the channel between SGW and PGW, the channel between GGSN and OCS, the letter between PGW and OCS Channel, PGW between channel, PGW between road, GGSN and PCRF and the channel between PCRF, GGSN and DRA and the channel between DRA, or Channel between person DRA and PCRF.

19. a kind of Internet advertising delivery device characterized by comprising

At least one processor；And the memory being connect at least one described processor communication；Wherein, the memory It is stored with the instruction that can be executed by least one described processor, described instruction is arranged to carry out claim 1-18 by program and appoints Internet advertising put-on method described in one.