CN105872637A - Screen-display-based advertisement putting method and intelligent television - Google Patents

Screen-display-based advertisement putting method and intelligent television Download PDF

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Publication number
CN105872637A
CN105872637A CN201511021816.3A CN201511021816A CN105872637A CN 105872637 A CN105872637 A CN 105872637A CN 201511021816 A CN201511021816 A CN 201511021816A CN 105872637 A CN105872637 A CN 105872637A
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CN
China
Prior art keywords
screen display
advertisement
receiving
display
server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201511021816.3A
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Chinese (zh)
Inventor
惠焕桂
王敏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Leshi Zhixin Electronic Technology Tianjin Co Ltd
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Leshi Zhixin Electronic Technology Tianjin Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Leshi Zhixin Electronic Technology Tianjin Co Ltd filed Critical Leshi Zhixin Electronic Technology Tianjin Co Ltd
Priority to CN201511021816.3A priority Critical patent/CN105872637A/en
Publication of CN105872637A publication Critical patent/CN105872637A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Analytics of user selections, e.g. selection of programs or purchase activity
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/482End-user interface for program selection
    • H04N21/4825End-user interface for program selection using a list of items to be played back in a given order, e.g. playlists

Abstract

The invention discloses a screen-display-based advertisement putting method and an intelligent television. The method comprises the steps: judging whether a current playing channel is a near video on demand channel; if the current playing channel is the near video on demand channel, after receiving a screen display displaying notification, requesting advertisement material for performing advertisement putting to a server; after receiving the advertisement material provided by the server, displaying the advertisement material on a reserved advertisement site of a screen display till the screen display disappears. The intelligent television comprises the advertisement putting system implementing the advertisement putting method. According to the screen-display-based advertisement putting method and the intelligent television, the advertisement putting is performed by utilizing the screen display of the near video on demand channel; the advertisement putting is performed by utilizing the screen display, which can obtain the beneficial effects that the user experience is not remarkably reduced, and the exposure rate of put advertisement can be remarkably improved.

Description

Advertisement placement method based on screen display and intelligent television
Technical field
The present invention relates to the advertisement putting technical field for intelligent television, more specifically, the present invention relates to And a kind of advertisement placement method based on screen display and support the intelligent television of this kind of advertisement placement method.
Background technology
Intelligent television is to comply with television set " high Qinghua ", " networking ", the trend of " intelligent " And a kind of intelligent multimedia terminal occurred, it possesses from the Internet, video equipment, computer etc. are many Plant channel and obtain programme content, and by integrated operation interface easy to use, consumer is needed most The function that clearly represents on giant-screen of content.Owing to TV is the recreation center of family, so Throwing in advertisement on TV and throw in advertisement in video website compared with general, commercial value will be bigger, Throwing in, based on reducing as far as possible, the consideration that Consumer's Experience is affected by advertisement, present stage is mainly advertisement putting In the video flowing of carousel platform, but this substantially cannot meet business demand, therefore, how to provide exposure The ad container that Consumer's Experience is the most substantially injured again by rate height has become problem demanding prompt solution.
Summary of the invention
It is an object of the present invention to provide a kind of advertisement placement method based on screen display, in order to TV Interface provides the advertisement position taking into account exposure rate and Consumer's Experience.
According to the first aspect of the invention, it is provided that a kind of advertisement placement method based on screen display, its bag Include:
Judge whether current play channel is carousel channel, in this way, then:
After the notice receiving display screen display, carry out the advertisement element of advertisement putting to server request Material;
After receiving the ad material that described server provides, described ad material is shown in screen display Reserved advertisement position on until screen display disappear.
Preferably, described carry out the ad material of advertisement putting to server request and include:
First send input confirmation request to described server, so that described server judges whether to extensively Accuse and throw in and respond according to judged result;
After receiving the response representing confirmation input, then send advertisement putting material to described server Request, so that described server provides corresponding ad material;
After receiving the response representing confirmation input, adjust instruction to Screen display system output screen display, with Described Screen display system is made just to carry out reserving the screen display of advertisement position when receiving described screen display and adjusting instruction Display.
Preferably, described advertisement putting confirmation request comprises current stream information, model information and version At least one information in information, so that described server combines described information and judges whether to advertisement Throw in.
Preferably, described advertisement placement method also includes:
When described ad material is shown on the reserved advertisement position of screen display, report to described server Start to show information;
When ad material disappears with screen display, report end display information to described server.
Preferably, described advertisement placement method also includes:
After the notice receiving display screen display, only in setting buffer time, receive other the most again When showing the notice of screen display, just carry out the ad material of advertisement putting to server request.
It is a further object to provide a kind of intelligent television, so that user is by its viewing joint During mesh, it is possible to carry out the interaction relevant to program by the way of remote controller is with operation TV.
According to the second aspect of the invention, it is provided that a kind of intelligent television device, in order to by television interfaces The advertisement position taking into account exposure rate and Consumer's Experience is provided.
According to the second aspect of the invention, it is provided that a kind of intelligent television, it includes advertisement delivery system And Screen display system, described Screen display system is for when receiving the notice of display screen display, carrying out screen display Display;Described advertisement delivery system includes:
Open control module, be used for judging whether current play channel is carousel channel, in this way, the most defeated Go out to open signal;
Throw in and enable module, be used for receiving described unlatching signal, and receiving the described unlatching signal phase Between when receiving the aobvious notice of display screen, output is thrown in and is enabled signal;
Throw in management module, be used for receiving described input and enable signal, and make receiving described input After energy signal, carry out the ad material of advertisement putting to server request;And,
Throw in and perform module, for receiving the ad material that described server provides, and receiving After stating ad material, described ad material is shown on the reserved advertisement position of screen display until screen display disappears.
Preferably, described management module of throwing in includes:
Throw in confirmation unit, be used for receiving described input and enable signal, and make receiving described input Input confirmation request can be sent to described server after signal so that described server judge whether into Row advertisement putting also responds according to judged result;
Ad material request unit, is used for receiving described response, and represents what confirmation was thrown in receiving After response, send the request of advertisement putting material to described server, so that described server provides correspondence Ad material;And,
Screen display adjusts notification unit, is used for receiving described response, and represents what confirmation was thrown in receiving After response, send screen display to described Screen display system and adjust instruction, so that described Screen display system is receiving The display of the screen display of reserved advertisement position is just carried out when described screen display adjusts instruction.
Preferably, described input confirmation unit is additionally operable to obtain current stream information, model information and version At least one information in this information is included in described input confirmation request, so that described server knot Close described information and judge whether to advertisement putting.
Preferably, described advertisement delivery system also includes:
Throw in reporting module, for showing described ad material in screen display in described execution module of throwing in Reserved advertisement position on time, report to described server and start to show information, and in ad material When disappearing with screen display, report end display information to described server.
Preferably, described throw in enable module specifically for receive display screen display notice after, When only receiving the notice of other display screen displays in setting buffer time the most again, just export described throwing Put enable signal.
It was found by the inventors of the present invention that in the prior art, exist and underuse television interfaces and carry out The suitably problem of advertisement putting.Therefore, the present invention is to be realized technical assignment or to solve Technical problem is that those skilled in the art never expect or it is not expected that, therefore the present invention is A kind of new technical scheme.
One of the present invention has the beneficial effects that, advertisement placement method of the present invention and intelligent television utilize wheel The screen display broadcasting channel carries out advertisement putting, here, owing to screen display is in carousel channel zapping, triggers screen Aobvious key and carousel channel occur when reloading, and user now will not be immersed in video content very much, Therefore, utilize screen display to carry out advertisement putting and will not substantially reduce Consumer's Experience;Further, since screen display exists During user watches TV, can frequently occur when user switches carousel channel, therefore, utilize Screen display carries out advertisement putting will can significantly improve the exposure rate throwing in advertisement.
By detailed description to the exemplary embodiment of the present invention referring to the drawings, its of the present invention Its feature and advantage thereof will be made apparent from.
Accompanying drawing explanation
Combined in the description and the accompanying drawing of the part that constitutes description shows the reality of the present invention Execute example, and together with its explanation for explaining the principle of the present invention.
Fig. 1 is the flow chart of a kind of embodiment according to advertisement placement method of the present invention;
Fig. 2 is the flow chart of the another embodiment according to advertisement placement method of the present invention;
Fig. 3 is a kind of frame principle figure implementing structure according to interactive information display system of the present invention;
Fig. 4 is the another kind of square frame principle implementing structure according to interactive information display system of the present invention Figure.
Detailed description of the invention
The various exemplary embodiments of the present invention are described in detail now with reference to accompanying drawing.It should also be noted that Unless specifically stated otherwise, the parts that illustrate the most in these embodiments and step positioned opposite, Numerical expression and numerical value do not limit the scope of the invention.
Description only actually at least one exemplary embodiment is illustrative below, never makees For to the present invention and application thereof or any restriction of use.
May not beg in detail for technology, method and apparatus known to person of ordinary skill in the relevant Opinion, but in the appropriate case, described technology, method and apparatus should be considered a part for description.
Shown here with in all examples discussed, any occurrence should be construed as merely example Property rather than as limit.Therefore, other example of exemplary embodiment can have different Value.
It should also be noted that similar label and letter represent similar terms, therefore, one in following accompanying drawing A certain Xiang Yi the accompanying drawing of denier is defined, then need not it is carried out further in accompanying drawing subsequently Discuss.
The present invention is to solve that underusing TV programme present in prior art is carried out suitably The problem of advertisement putting, it is provided that a kind of advertisement placement method based on screen display, as it is shown in figure 1, should Method comprises the steps:
Step S1: after start, it is judged that whether current play channel is carousel channel, in this way, then performs Following steps, as no, then stop performing following steps.
So-called carousel, it is simply that same set of program (such as 10 minutes) at a time interval uses many Individual channel is circulated broadcasting, and user reaches the video request program effect of forward-reverse by channel selection.
Step S2: after the notice receiving display screen display, carry out advertisement putting to server request Ad material, performs step S3 afterwards.
After the ad material carrying out advertisement putting to server request, server needs according to each advertisement Throw in whether confirmation request there is a need to the advertisement that carries out throwing in, such as, be according to the time at advertisement position In the case of selling, then server will confirm that whether have can be at current date (including year, month, day) The advertisement thrown in of current time (when including, minute, second), if any, then the wide of corresponding advertisement is provided Accuse material, as there is no to carry out the response that negative is thrown in.
Step S3: after receiving the ad material that server provides, described ad material is shown Until screen display disappears on the reserved advertisement position of screen display.
The display of screen display is by Screen display system control, this Screen display system be normally provided as receive aobvious The display of screen display is carried out after the notice that display screen is aobvious.The notice of this display screen display can be existed by TV operation system Occurring to send during following any one event, for carousel channel, this event includes changing carousel channel Event, user triggers screen display key events and carousel channel reloads event etc..
Each display time of screen display is also controlled by Screen display system, and this display time is generally positioned For being the set time, show 5s the most every time, owing to ad material relies on screen display to be shown, Therefore, it will be followed screen display and together disappear, and this ad material is such as inserted into screen display with the form of picture Advertisement position on.
As long as here, this Screen display system can be arranged to receive the logical of display screen display under carousel channel Knowing, i.e. carrying out the display of the screen display of reserved advertisement position, so, the display of screen display just can be according to normally Step quickly respond, it is not necessary to wait advertisement putting result.
The screen display that the most relatively conventional screen display of screen display of this reserved advertisement position is broadened, so, just may be used Using the leftward position of screen display that is broadened as screen display position and using right positions as advertisement position.
But, due under this kind of mode, even if also will carry out in the case of not there is advertisement putting The display of the screen display of reserved advertisement position, this is by increasing the invalid probability occupying screen of screen display, in order to take into account The display speed of screen display and screen display occupy the effectiveness of screen, in one particular embodiment of the present invention, As in figure 2 it is shown, above-mentioned steps S3 can farther include following steps:
Step S301: first send input confirmation request to server, so that server judges whether to Advertisement putting also responds according to judged result, performs step S302 afterwards.
Being only first to be confirmed whether have advertisement to throw in server by this step, this makes server Can there is response speed faster, so, just whether can notify Screen display system according to the response of server Need to carry out the display of the screen display of reserved advertisement position, effectively to reduce Screen display system for waiting advertisement putting Result and the display time delay that causes, i.e. perform following steps S5:
Step S5: after receiving the response representing confirmation input, adjusts to Screen display system output screen display Instruction, so that Screen display system just carries out the screen display of reserved advertisement position when receiving screen display and adjusting instruction Display.
This explanation Screen display system will carry out the display of conventional screen when not receiving screen display and adjusting instruction, To be substantially reduced the invalid probability occupying screen of screen display.
On this basis, in order to avoid affecting the display of screen display because of communication failure and/or communication speed, Screen display system can be set to as do not received within the setting time notified receiving display screen display Screen display adjusts instruction, the most directly carries out the display of conventional screen.Also the inventive method can be made to include as follows Step: do not receive any response of server in sending the setting time that input confirmation request rises, Then export the normal idsplay order of screen display to Screen display system, so that Screen display system normally shows receiving screen display The display of conventional screen is carried out when showing instruction.
Step S302: after receiving the response representing confirmation input, then send advertisement throwing to server Put material request, so that server provides corresponding ad material.So, if receiving server The ad material provided, just can be by the screen display of ad material dynamic insertion to reserved advertisement position.
Owing to screen display is in carousel channel zapping at carousel channel, triggers screen display key and carousel channel again Occurring during loading, user now will not be immersed in video content very much, therefore, utilizes screen display to carry out Advertisement putting will not substantially reduce Consumer's Experience;Further, since screen display watches the process of TV user In, can frequently occur when user switches carousel channel, therefore, utilizing screen display to carry out advertisement putting will The exposure rate throwing in advertisement can be significantly improved.
In order to improve effectiveness and the bandwagon effect of advertisement putting, at a specific embodiment of the present invention In, above-mentioned advertisement putting confirmation request can comprise current stream information, model information and version information (electricity Version depending on operating system) at least one information so that server combine these information judge be No carrying out advertisement putting, such as, current stream information is sports cast, then may be set to by with physical culture phase Screening scope is included in the advertisement closed in, and the most such as, model information is HDTV, then will have high-resolution Screening scope etc. is included in the advertisement of degree ad material in.
For the ease of the situation of server statistics advertisement putting, at a specific embodiment of the present invention In, this advertisement placement method also includes: when ad material being shown on the reserved advertisement position of screen display, Reporting to server and start to show information, this starts to show that information at least includes starting to show the time;? When ad material disappears with screen display, reporting end display information to server, this terminates display letter Breath at least includes terminating the display time.
Frequently trigger screen display key in order to avoid user and cause ad-request frequently, can be to ad-request Carrying out delay process, in order to realize this purpose, the notice of each display screen display is carried out by the inventive method Latency request processes, i.e. the inventive method also comprises the steps: in the notice receiving display screen display After, when only receiving the notice of other display screen displays in setting buffer time the most again, just to service Device request carries out the ad material of advertisement putting.This buffer time can according to screen display show every time the time, And rationally arrange between the performance reaction time of user, such as it is set greater than or equal to 0.05s, is less than Or equal to 0.3s.
The present invention, on the basis of above-mentioned advertisement placement method, additionally provides a kind of this kind of advertisement of support and throws Put the intelligent television of method, as it is shown on figure 3, it includes advertisement delivery system 1 and Screen display system 2, This Screen display system 2 is for when receiving the notice of display screen display, carrying out the display of screen display;This advertisement Jettison system 1 includes opening control module 101, throwing in enable module 102, input management module 103 Performing module 104 with throwing in, this unlatching control module 101 is used for judging that whether current play channel is Carousel channel, in this way, then signal is opened in output;This input enables module 102 and is used for receiving unlatching letter Number, and when receiving the notice of display screen display during receiving unlatching signal, output is thrown in enable and is believed Number;This input management module 103 is used for receiving input and enables signal, and enables letter receiving input After number, carry out the ad material of advertisement putting to server request;This input performs module 104 and is used for Receive the ad material that server provides, and after receiving ad material, ad material is shown Until screen display disappears on the reserved advertisement position of screen display.
As shown in Figure 4, above-mentioned input management module 103 can farther include throw in confirmation unit 1031, Ad material request unit 1032 and screen display adjust notification unit 1033, this input confirmation unit 1031 Enable signal for receiving input, and after receiving input enable signal, send input to server Confirmation request, so that server judges whether to advertisement putting and responds according to judged result; This ad material request unit 1032 for receiving the response that server sends according to judged result, and Receive after representing the response confirming to throw in, send the request of advertisement putting material to server, so that clothes Business device provides corresponding ad material;This screen display adjust notification unit 1033 be used for receiving server according to The response that judged result sends, and after receiving the response representing confirmation input, to Screen display system 2 Send screen display and adjust instruction, so that Screen display system 2 is just reserved when receiving screen display and adjusting instruction The display of the screen display of advertisement position.
Above-mentioned input management module 103 also can farther include screen display and normally show that notification unit is (in figure Not shown), it is for receiving the response that server sends according to judged result, and is sending input really When not receiving this response in recognizing the setting time asked, export screen display to Screen display system 2 and normally show Show instruction, so that Screen display system 2 carries out the aobvious of conventional screen when receiving the normal idsplay order of screen display Show.
Above-mentioned input confirmation unit 1031 can be additionally used in the current stream information of acquisition, model information and version At least one information in information is included in described input confirmation request, so that server combines these Information judges whether to advertisement putting.
Above-mentioned advertisement delivery system 1 also includes throwing in reporting module (not shown), and it is used for When ad material is shown on the reserved advertisement position of screen display by input execution module 104, on server Report starts to show information, and for when ad material disappears with screen display, reports knot to server Bundle display information.
Above-mentioned input enable module 102 can specifically for receive display screen display notice after, only When receiving the notice of other display screen displays in setting buffer time the most again, just output is thrown in and is enabled letter Number.
Each embodiment in this specification all uses the mode gone forward one by one to describe, phase between each embodiment Part cross-reference as homophase, each embodiment stress with other embodiments Difference, but it will be clear for those skilled in the art that the various embodiments described above can be as required It is used alone or is combined with each other.It addition, for system embodiment, owing to it is and side Method embodiment is corresponding, so describing fairly simple, relevant part sees the correspondence of embodiment of the method The explanation of part.System embodiment described above is only schematically, wherein as dividing Module from part description can be or may not be physically separate.
Although some specific embodiments of the present invention being described in detail by example, but It should be appreciated by those skilled in the art, example above is merely to illustrate rather than in order to limit The scope of the present invention processed.It should be appreciated by those skilled in the art, can be without departing from the scope of the present invention In the case of spirit, above example is modified.The scope of the present invention is by claims Limit.

Claims (10)

1. an advertisement placement method based on screen display, it is characterised in that including:
Judge whether current play channel is carousel channel, in this way, then:
After the notice receiving display screen display, carry out the advertisement element of advertisement putting to server request Material;
After receiving the ad material that described server provides, described ad material is shown in screen display Reserved advertisement position on until screen display disappear.
Advertisement placement method the most according to claim 1, it is characterised in that described to service Device request carries out the ad material of advertisement putting and includes:
First send input confirmation request to described server, so that described server judges whether to extensively Accuse and throw in and respond according to judged result;
After receiving the response representing confirmation input, then send advertisement putting material to described server Request, so that described server provides corresponding ad material;
After receiving the response representing confirmation input, adjust instruction to Screen display system output screen display, with Described Screen display system is made just to carry out reserving the screen display of advertisement position when receiving described screen display and adjusting instruction Display.
Advertisement placement method the most according to claim 2, it is characterised in that described advertisement is thrown Put at least one information that confirmation request comprises in current stream information, model information and version information, with Make described server combine described information and judge whether to advertisement putting.
Advertisement placement method the most according to claim 1, it is characterised in that described advertisement is thrown Method of putting also includes:
When described ad material is shown on the reserved advertisement position of screen display, report to described server Start to show information;
When ad material disappears with screen display, report end display information to described server.
Advertisement placement method the most according to any one of claim 1 to 4, it is characterised in that Described advertisement placement method also includes:
After the notice receiving display screen display, only in setting buffer time, receive other the most again When showing the notice of screen display, just carry out the ad material of advertisement putting to server request.
6. an intelligent television, it is characterised in that include advertisement delivery system and Screen display system, institute State Screen display system for when receiving the notice of display screen display, carrying out the display of screen display;Described advertisement Jettison system includes:
Open control module, be used for judging whether current play channel is carousel channel, in this way, the most defeated Go out to open signal;
Throw in and enable module, be used for receiving described unlatching signal, and receiving the described unlatching signal phase Between when receiving the aobvious notice of display screen, output is thrown in and is enabled signal;
Throw in management module, be used for receiving described input and enable signal, and make receiving described input After energy signal, carry out the ad material of advertisement putting to server request;And,
Throw in and perform module, for receiving the ad material that described server provides, and receiving After stating ad material, described ad material is shown on the reserved advertisement position of screen display until screen display disappears.
Intelligent television the most according to claim 6, it is characterised in that described input management mould Block includes:
Throw in confirmation unit, be used for receiving described input and enable signal, and make receiving described input Input confirmation request can be sent to described server after signal so that described server judge whether into Row advertisement putting also responds according to judged result;
Ad material request unit, is used for receiving described response, and represents what confirmation was thrown in receiving After response, send the request of advertisement putting material to described server, so that described server provides correspondence Ad material;And,
Screen display adjusts notification unit, is used for receiving described response, and represents what confirmation was thrown in receiving After response, send screen display to described Screen display system and adjust instruction, so that described Screen display system is receiving The display of the screen display of reserved advertisement position is just carried out when described screen display adjusts instruction.
Intelligent television the most according to claim 7, it is characterised in that described input confirmation form At least one information that unit is additionally operable to obtain in current stream information, model information and version information is included in In described input confirmation request, so that described server combines described information and judges whether to advertisement throwing Put.
Intelligent television the most according to claim 6, it is characterised in that described advertisement putting system System also includes:
Throw in reporting module, for showing described ad material in screen display in described execution module of throwing in Reserved advertisement position on time, report to described server and start to show information, and in ad material When disappearing with screen display, report end display information to described server.
10. according to the intelligent television according to any one of claim 6 to 9, it is characterised in that Described enable module of throwing in, specifically for after the notice receiving display screen display, is only setting buffering When receiving the notice of other display screen displays in the time the most again, just export described input and enable signal.
CN201511021816.3A 2015-12-30 2015-12-30 Screen-display-based advertisement putting method and intelligent television Pending CN105872637A (en)

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CN108989458A (en) * 2018-08-21 2018-12-11 凡己科技(苏州)有限公司 A kind of Internet of Things remote message method for pushing of lightweight
CN110134899A (en) * 2019-04-17 2019-08-16 平安科技(深圳)有限公司 Page data carousel method, device, computer equipment and storage medium

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