CN1783790A - Advertisement information transfering method - Google Patents
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- CN1783790A CN1783790A CN 200410095539 CN200410095539A CN1783790A CN 1783790 A CN1783790 A CN 1783790A CN 200410095539 CN200410095539 CN 200410095539 CN 200410095539 A CN200410095539 A CN 200410095539A CN 1783790 A CN1783790 A CN 1783790A
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Abstract
This invention provides a method for transmitting advertisement information including the following steps: a sending end sends advertisement request information including labels of receiving ends, a server receives said request information and fetches its own stored information, the server transmits the information to the receiving ends based on the labels and registers the registered account number of the sending end to increase its point value to realize transmission of advertisement information among user terminals.
Description
Technical field
The present invention relates to data communication field, be meant a kind of advertisement information transfering method especially.
Background technology
Along with the information technology develop rapidly, the various advertisement modes that combine with information technology also emerge in large numbers in succession.Traditional shared market share ratios such as television advertising reduce day by day, and the proportion of the Internet advertising of emerging data communication field, Wireless Advertisement is increasing.
In data communication field, the main method that advertisement transmits still relies on the form of data broadcasting to transmit.As intercommunication, utilize the load mode of note broadcasting, Cell Broadcast CB, and for example the mode of directly broadcasting by the Internet to user terminal by advertising business server and sms center.In addition, also comprise, listen to advertisement and obtain the advertisement load mode that certain expense is called by dialing preset phone number.
Above advertisement load mode mainly relies on advertising business server and user terminal to carry out advertisement alternately and transmits, transmit the transmission that mostly is point-to-point and carry out advertising message at present between the user terminal, transmission course is not subjected to the control of advertising business server, and can't carry out record to the transmission situation yet.If transmit and want to encourage to carry out between the user terminal advertisement on the other hand, improve the quantity that transmits advertising message between the user terminal, then must control and write down just passable again to the process of advertisement transmission between the user terminal.How to realize the process of advertisement transmission between the user terminal and realize that control and record to this advertisement transmission process are technical issues that need to address.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of advertisement information transfering method of data communication system, realizes that the advertising message between the user terminal transmits.
Further aim of the present invention is the control that realizes the advertising message transport process between the user terminal.
A kind of advertisement transfer approach provided by the invention is used for data communication system, may further comprise the steps:
A, transmitting terminal send ad-request message, and this message comprises advertisement receiving terminal sign at least;
B, Advertisement Server receive described ad-request message, and read out the advertising message of oneself storing;
C, Advertisement Server send to the advertisement receiving terminal with the advertising message that reads according to advertisement receiving terminal sign.
Wherein, before the steps A, further comprise: transmitting terminal receives advertising message, and this information comprises the advertising message sign at least; The ad-request message that sends described in the steps A is the message that transmitting terminal sends in the mode of replying or transmit.
Wherein, the step of the described transmission ad-request of steps A message is: send ad-request message by internet web page, portable terminal or instantaneous communication system client.
Wherein, described advertisement receiving terminal sign comprises: e-mail address, mobile terminal identification or instantaneous communication system user ID.
Wherein, further comprise before the step C: Advertisement Server determines that according to advertisement receiving terminal sign the send mode of advertising message is Email, short message, WAP PUSH, voice, Multimedia Message, Streaming Media or instant message.
Wherein, comprise also in the described ad-request message of steps A that one sends the authenticating party sign: the described Advertisement Server of step B further comprises after receiving described ad-request message: according to sending the authenticating party sign to sending the message that authenticating party sends request authentication transmitting terminal identity, then continue subsequent step if receive the affirmation information that sends authenticating party, otherwise finish.
Wherein, the described transmission ad-request of steps A message sends by internet web page or WAP page mode, and described transmission authenticating party is a portable terminal.
Wherein, further comprise: the advertisement sending permission that stores transmitting terminal in the Advertisement Server; The described Advertisement Server of step B further comprises after receiving described ad-request message: judge whether transmitting terminal has the advertisement sending permission, if then continue subsequent step; Otherwise finish.Described have the advertisement sending permission to comprise following one of them or its any combination: in having carried out registration on the Advertisement Server, not forbidding sending the blacklist of advertisement, surpass maximum number of times of transmission in a day, time interval of last time sending ad-request information with this user reaches official hour at interval.
Wherein, the described step that reads out the advertising message of oneself storing of step B comprises: Advertisement Server reads pairing advertising message of current time according to the time of storage and the corresponding relation of advertising message.Wherein, it is characterized in that the described step that reads out the advertising message of oneself storing of step B comprises: Advertisement Server obtains the current Location of advertisement receiving terminal; Advertisement Server reads the pairing advertising message of obtaining of the current Location of advertisement receiving terminal according to the place of storage and the corresponding relation of advertising message.
Wherein, also comprise the advertising message sign in the described ad-request message of steps A; The described step that reads out the advertising message of oneself storing of step B comprises: Advertisement Server reads the advertising message of described advertising message sign correspondence according to the corresponding relation of advertising message sign with the advertising message of storage.
Wherein, before the steps A, Advertisement Server sends advertising message to described transmitting terminal, and the advertising message sign of record transmitting terminal sign, transmitting time and transmission; The step that step B is described to read out the advertising message of oneself storage comprises: Advertisement Server according to described transmitting terminal identify, transmitting time determines the sign that Advertisement Server sends to the last item advertising message of this transmitting terminal, reads the advertising message of described advertising message sign correspondence.Wherein, Advertisement Server is no less than a preset value to the blanking time of same user ID transmission advertising message.
Wherein, advertisement receiving terminal Advertisement Server is provided with the advertising business customized information; The described step that sends to the advertisement receiving terminal of step C comprises: Advertisement Server sends advertising message according to the advertising business customized information that the advertisement receiving terminal is provided with.Described advertising business customized information comprises following one of them or its any combination: receive the time of advertisement, receive the type of advertisement, receive the mode of advertisement, residing groups of users.
Wherein, step C further comprises: Advertisement Server is preserved advertisement process of transmitting record, and this record comprises transmitting terminal sign, advertisement receiving terminal sign.Described advertisement process of transmitting record also comprise following at least one of them: the advertising message sign, transmitting time sends successfully and indicates.
Wherein, the step of sign comprises described record advertisement process of transmitting in order to send successfully: Advertisement Server receives the response message that the advertisement receiving terminal returns; Advertisement Server judges according to described response message whether advertising message sends successful, if then record sends successfully sign, otherwise finishes.
Wherein, Advertisement Server writes down the transmitting terminal account number of registration to some extent; Further comprise behind the step C: Advertisement Server increases the point value of transmitting terminal number of the account according to the advertisement process of transmitting of record.Described point value is: transmitting terminal sends number of times, recharge amount, integration, empirical value or the ideal money of advertisement.
Wherein, further comprise: Advertisement Server sends to the advertisement receiving terminal with the transmitting terminal sign.
Wherein, before the steps A, Advertisement Server sends advertising message to transmitting terminal via short message service center or Multimedia Message center, comprises ad content and correspondent advertisement message identification in the advertising message; The step of the described transmission ad-request of steps A message comprises: sending ad-request message in the steps A is that transmitting terminal is replied short message or the Multimedia Message of receiving, replys to comprise advertisement receiving terminal sign and advertising message sign in the message.
Wherein, before the steps A, Advertisement Server uses WAP PUSH mode to send advertising message and links to transmitting terminal, and a uniform resource position mark URL is pointed in described advertising message link; The step of the described transmission ad-request of steps A message comprises: transmitting terminal is opened the advertisement webpage of described URL(uniform resource locator) correspondence, described advertisement webpage comprises ad content and advertising message sign, transmitting terminal is submitted advertisement receiving terminal sign in other webpages of described advertisement webpage or its link, generate the ad-request information and sending during submission.
Wherein, transmitting terminal and advertisement receiving terminal have corresponding number of the account in network game system or immediate news systems, Advertisement Server is arranged in network game system or immediate news systems or is attached thereto and connects: before the steps A, Advertisement Server is through because network game system or immediate news systems send advertising message to transmitting terminal, and ad content is presented on the client of the network game system of transmitting terminal or immediate news systems; The step of the described transmission ad-request of steps A message comprises: transmitting terminal is submitted advertisement receiving terminal sign in client, generates the ad-request information and sending during submission.
Wherein, the transmitting terminal Advertisement Server is provided with the advertising business customized information; Advertisement Server is presented to transmitting terminal according to described advertising business customized information with advertising message by the Internet before the steps A; The step of the described transmission ad-request of steps A message comprises: transmitting terminal is submitted the information that comprises advertisement receiving terminal sign to by internet web page, generates the ad-request information and sending during submission.
By said method as can be seen, the present invention realizes that the advertisement between the user terminal transmits, and by user terminal active request advertising, the Advertisement Server response request sends to the advertisement receiving terminal with advertising message, has realized that the active of advertising message sends.And, Advertisement Server among the present invention can be realized the operation that transmits advertisement between the user terminal is controlled and record, be used for transmitting the control of advertisement, comprise: transport process is carried out record, so just can further give point value, transmit to encourage the advertisement between the user terminal according to the process that writes down; Simultaneously the transmission between the user terminal is controlled, prevented junk information transmission etc.; And the advertisement load mode between the user terminal sends the more accurately target of positioning advertising content of advertisement than existing Advertisement Server broadcast mode, improve the efficient that advertisement transmits, reduce the huge communication flows that takies owing to commercials in the communication system such as present the Internet.
And transmitting terminal of the present invention and advertisement receiving terminal can be the terminal in the Internet, mobile or fixed communication terminal or instantaneous communication system client etc.Advertisement Server can discern and use corresponding mode to send advertising message, so that the advertisement receiving terminal obtains best advertisement form.
Description of drawings
Fig. 1 transmits flow chart for advertisement of the present invention.
Fig. 2 is the flow chart that the embodiment of the invention four sends advertising message.
Embodiment
The present invention sends ad-request message by transmitting terminal; Advertisement Server (ADS, AD Server) receives ad-request message, sends advertising message to the advertisement receiving terminal.Wherein, the stores advertisements information of Advertisement Server own perhaps can be obtained advertising message from other external servers, every corresponding usually advertising message sign of advertising message, and this sign can be a numbering.Below, with reference to the accompanying drawings 1, advertisement transfer approach of the present invention is introduced, may further comprise the steps:
In advance, the user registers this business on Advertisement Server, records this user's information on the Advertisement Server, and an account number providing of user, and the concrete account number type that is provided is narrated later.
Step 101: user terminal sends an ad-request information (AD_REQ) to Advertisement Server.Wherein, in this solicited message, transmitting terminal is this user terminal identification, and receiving terminal is an Advertisement Server, also comprises one or more advertisement receiving terminal signs.
Wherein, transmitting terminal sign or advertisement receiving terminal sign can be system's number of the account signs (ID) such as phone number (MSISDN), E-mail address, instant messaging or online game etc., advertisement receiving terminal sign also can be a group identification (ID), is representing groups of users.
Step 102: Advertisement Server receives AD_REQ, judge whether transmitting terminal has authority to carry out advertising business, as: judge whether registering this advertising business, whether in blacklist, whether surpass maximum number of times of transmission in a day etc., whether time interval of sending AD_REQ last time with this transmitting terminal reach official hour at interval etc.When judging that transmitting terminal does not have authority to carry out advertising business, then finish, and return corresponding reason to transmitting terminal; When judging that transmitting terminal has this execution advertising business authority, carry out next step.
Wherein, this step mainly is in order to prevent user's malice distribution junk information, and as when receiving other customer complaints, system can control this user's advertisement transmission authority by authority is set, and prevents that it from disseminating junk information.
Step 103:ADS reads out qualified advertising message according to default reading conditions.
Wherein, can set in advance the advertising message according to current selection of time correspondence into ADS, as when being judged as certain time period, the advertisement of then reading this time period correspondence that is write down, the user can obtain different relevant advertisements with the different time of working having dinner like this.
Wherein, also can set in advance the advertising message of selecting correspondence into ADS according to the current Location of advertisement receiving terminal, this is particularly useful for the situation that the advertisement receiving terminal is a portable terminal (as mobile phone, PDA, removable computer etc.), and this needs ADS to know advertisement receiving terminal position.Because location technology has been the technology of comparative maturity, for example GPRS location technology, cell localization technology, location technology (being positioned when moving to the access point scope) etc. closely, so ADS can learn the advertisement receiving terminal from navigation system according to corresponding information of advertisement receiving terminal terminal such as phone number position, because location technology is a known technology, so no longer describe in detail.The advertisement receiving terminal can obtain the different relevant advertisements corresponding with described place that ADS sends when different locations such as dining room, market like this.Can certainly be that when and where is combined as default reading conditions.
Wherein, also can include advertising message sign (being the advertisement numbering) in the AD_REQ of transmitting terminal message in step 101, ADS reads out corresponding advertising content as described advertising message according to this advertising message sign.
Step 104:ADS sends to the advertisement receiving terminal with the advertising message of reading with certain form, preserves advertisement process of transmitting record simultaneously, and this record comprises transmitting terminal sign, advertisement receiving terminal sign, and the advertising message sign, whether successfully transmitting time sends sign etc.
Wherein, the suitable form that can adopt the advertisement receiving terminal to be supported sends.When judging that the advertisement receiving terminal is supported multimedia, for example to judge the advertisement receiving terminal according to the sign of advertisement receiving terminal or terminal models information be email address, when supporting multimedia terminal models, then send to the advertisement receiving terminal with the multimedia form; When judging the advertisement receiving terminal and be the regular handset terminal, then send to the advertisement receiving terminal with forms such as note, voice calls.
Wherein, before transmission, can also receive classification according to the advertisement of advertisement receiving terminal registered in advance, judge whether the advertisement receiving terminal receives this series advertisements, when the advertisement receiving terminal is selected not receive such advertising message, then do not send to such advertising message of advertisement receiving terminal when registering.
Wherein, send to the information that can also comprise transmitting terminal in the information of advertisement receiving terminal, when the advertisement receiving terminal is received waste advertisements like this, can prevent that the transmitting terminal user from disseminating waste advertisements information by transmitting terminal being complained to the mode of Advertisement Server feedback.
Step 105: after the advertisement receiving terminal received advertising message, terminal returned success response message (AD_ACK) to ADS.
After step 106:ADS received response message (AD_ACK), the account number that transmitting terminal is registered increased point value.Wherein, the account number of registration can be to supplement number of the account, virtual account number, integration account number, the empirical value account number etc. of supplementing with money with money, increases point value and promptly refers to the corresponding a certain amount of amount of money, the network virtual amount of money, integrated value, the game experience value etc. of charging into.And can be with this information notice transmitting terminal.
Certainly, for step 106, also can be the effective degree that sends advertising message by ADS record transmitting terminal, or effective number of the record advertisement receiving terminal that transmitting terminal sent, behind certain hour, carry out the above-mentioned account number that transmitting terminal is registered and add point value.
Wherein, in said process, the message of Advertisement Server and transmitting terminal user terminal, advertisement receiving terminal user terminal can be to carry out transfer by the network equipment relevant between user terminal and the Advertisement Server.For example, when the transmitting terminal user terminal is portable terminal/Mail Clients/instant communication client, can be at first by after sms center/E-mail address server/instant communication server receiving end/sending end solicited message, again this AD_REQ be sent to Advertisement Server according to receiving terminal (Advertisement Server address).Otherwise then be Advertisement Server and the communicating by letter of advertisement receiving terminal user terminal.Be understood that between different networks, also can exist gateway device to realize the intercommunication of heterogeneous networks information, this has been a known technology, no longer describes in detail.
For making purpose of the present invention, technical scheme and advantage clearer, below, advertisement transfer approach of the present invention is further described by specific embodiment.
Specific embodiment one: carry out the transmission of advertisement with the classes of messages form.The form of classes of messages comprises fixed network and the short message that moves, Multimedia Message etc.The advertisement transport process comprises:
First step: Advertisement Server sends advertising message to certain user terminal via short message service center or Multimedia Message center, comprises ad content and advertisement numbering etc. in the advertising message.Wherein for Multimedia Message, the advertisement numbering preferably is positioned at the textual portions of Multimedia Message, and the textual portions that the brief introduction of ad content or ad title are preferably in Multimedia Message provides.
Second step: user terminal receives short message or the Multimedia Message that comprises advertising message.This user terminal is as the transmitting terminal of advertisement, and transmission comprises the short message of advertisement numbering and other user's telephone number to Advertisement Server.Wherein advertisement numbering is positioned at the front of short message text, and other user's telephone number are positioned at the back, between separate with the space; Other user's telephone number can be a plurality of, separate with the space between a plurality of numbers.
Third step: Advertisement Server is received the short message that the above-mentioned transmitting terminal user terminal transmitted via short message service center sends, and writes down the telephone number of this user terminal, and the quantity of other subscriber directory numbers or other subscriber directory numbers in the short message; And, will number correspondent advertisement information with advertisement and send to the corresponding terminal of above-mentioned other user's telephone number via short message service center or Multimedia Message center according to the coding of the advertisement in this short message.
The 4th step: the acknowledgement information that is returned to Advertisement Server by short message service center or Multimedia Message center determines whether advertisement receiving terminal user terminal successfully receives advertising message.
By the 4th step, Advertisement Server can only write down other subscriber directory numbers that successfully received advertising message, because some may be invalid for other subscriber directory numbers that the transmitting terminal user terminal sends, perhaps other user terminals are rejected advertising messages.
In addition, the advertisement transmitting terminal also can use a computer and by the Internet or WAP page mode other user's telephone number and advertisement numbering be sent to Advertisement Server.By interconnected network mode,, need when being provided, other user's telephone number information provide the telephone number of transmitting terminal user terminal simultaneously because Advertisement Server can not directly obtain the telephone number of transmitting terminal user terminal.In order to prevent that malice from providing the telephone number of the transmitting terminal user terminal of falseness, Advertisement Server can send one and confirm short message by the telephone number that the transmitting terminal user terminal that provides is provided, after having only the transmitting terminal user terminal to return the affirmation short message, just carry out subsequent treatment.
Specific embodiment two: WAP series advertisements.Promptly when the advertisement receiving terminal sends advertising message, what at first send is a link, but not ad content.The advertisement transport process comprises:
First step: the WAP Advertisement Server uses WAP PUSH mode to send advertisement link to certain user terminal.This advertisement link is pointed to the WAP advertisement webpage that the WAP Advertisement Server provides.
Second step: user terminal is opened advertisement link, the WAP advertisement webpage that receiving the WAP Advertisement Server provides comes browse advertisements, comprise advertising message in the webpage and have the link of recommending other users that advertising message comprises ad content and advertisement numbering, web displaying ad content and link.Then, this user terminal is opened the link of recommending other users, and is received the webpage that this links its sensing as the advertisement transmitting terminal, and this webpage comprises the advertisement numbering of above-mentioned advertising message and the input domain of other station addresss; After input other station addresss (as telephone number) information, send to the WAP Advertisement Server.
Third step: the WAP Advertisement Server receives the recommendation information that user terminal is submitted to, according to other user's telephone number and the advertisement numbering that recommendation information comprises, uses WAP PUSH mode above-mentioned advertisement link to be sent to other users' terminal.
The 4th step: other user terminals receive to WAP Advertisement Server feedback, and the WAP Advertisement Server is according to record of feedback information transmitting terminal user's telephone number and successfully received other subscriber directory numbers of advertising message.
Specific embodiment three: be applied to network game system or immediate news systems etc.Each user has the account number of a correspondence, and the user uses account login system on the system client of special use or general browser client.Usually the user can be provided with receiving advertisement in the log-on message of account number, as the type that receives advertisement etc. is set, and log-on message is stored in system server.
First step: after user's login, system server sends advertising message to client, and advertising message comprises ad content and advertisement numbering; Client presenting advertising content and recommend other users to receive the button or the link of advertisement.
Second step: the user is as transmitting terminal, activate above-mentioned button or link by client after, show and recommend other users' interfaces; Behind the input corresponding information, send to system's Advertisement Server.
Wherein, client can be shown many advertisements simultaneously, each advertisement all has other users of corresponding recommendation to receive the button or the link of advertisement, can in the internal memory of client, write down the corresponding relation between ad content, button or link and the advertisement numbering, even show many advertisements like this, even the user opens other users' interfaces of a plurality of recommendations simultaneously, client also can be according to above-mentioned corresponding relation when recommending other users' interfaces to submit other users' account number to, the correct simultaneously advertisement numbering of submitting the ad content correspondence to.And need not user's memory or import the advertisement numbering.
Third step: system server receives the recommendation information that client is submitted to, and recommendation information comprises advertisement numbering and other users' account number; System server sends to the corresponding advertising message of advertisement numbering above-mentioned other users' account number clients corresponding.
The 4th step: system server writes down transmitting terminal user's account number and other users' account, perhaps directly increases the integration of transmitting terminal user account number.
Among the embodiment of above-mentioned WAP PUSH, network game system or immediate news systems, without user's memory or record advertisement numbering.But for short message or Multimedia Message advertisement, the manual advertisement numbering that provides is provided when recommending other users the user, though can avoid manual input advertisement numbering by replying the mode of operation of transmitting, but might in operating process, advertisement numbering mistake be revised, user experience is also relatively poor, and the method without the feedback of advertisement numbering is provided below.
Specific embodiment four: the ad content of determining transmission with the time.Describe referring to Fig. 2, may further comprise the steps:
First step: Advertisement Server at first sends advertising message to the transmitting terminal user terminal, writes down corresponding transmitting terminal sign simultaneously, advertisement numbering and transmitting time.
Second step: the transmission of transmitting terminal user terminal comprises the ad-request message of advertisement receiving terminal sign to Advertisement Server.
Third step: Advertisement Server is received the ad-request message that the transmitting terminal user terminal sends, obtain the pairing advertisement numbering of its up-to-date transmitting time according to the transmitting terminal sign, be the advertisement numbering of that advertisement correspondence of receiving at last of transmitting terminal, Advertisement Server send with advertisement numbering correspondent advertisement information to advertisement receiving terminal user terminal.
For what guarantee to issue advertisement receiving terminal user terminal is the last item advertisement that transmitting terminal is received, be exactly that transmitting terminal is wanted the advertisement recommended to other users, had better not in the very short time of being separated by, send advertisement to same user continuously, because when user terminal receives article one advertisement like this, want to recommend other users, if and this moment, Advertisement Server sent the second advertisement, because the transmission of advertisement and reception all have time delay, as short message, Multimedia Message and Email etc., and the user imports other station addresss also otherwise after a little while, if so just receive the user to the recommendation information of article one advertisement (this moment, the user may also not receive the second advertisement) after Advertisement Server has sent the second advertisement, what Advertisement Server may think that the user will recommend according to said method is the second advertisement.For addressing this problem, Advertisement Server can be set be no less than certain hour for the blanking time of same station address transmission advertisement, as half an hour or one hour.
In Fig. 2, judgement time has placed between second step and the third step at interval, is from preventing that the advertisement receiving terminal from recommending the angle of this advertising message to go to consider to other users.Be understood that, before first step, also exist judgement time step at interval, this is that transmitting terminal from this example goes to consider.
Specific embodiment five: use the mode of customized advertising to transmit advertisement.
The transmitting terminal user needs the function that could use after the customized advertising business advertisement to transmit in the present embodiment, and the user is by in the business hall or the website registration registration, the customized advertising business.An Advertisement Server storage user's log-on message is set, and advertising message etc., and WWW site for service (also a www server can be set separately) is set.The user has a corresponding account number at Advertisement Server, uses the account login on the WWW site for service.Can be on the website after the user login browse advertisements, and advertisement recommended other users.
First step: the user lands, user account number and password that the Advertisement Server checking receives; Corresponding web page after the explicit user login is given user terminal then, (the record that Advertisement Server can recording user browse advertisements on the website, this record can be used for rewarding), an all corresponding hyperlink or the button of recommending other users of each advertisement that shows on the webpage.
Second step: the user clicks after described other users' of recommendation the hyperlink or button, shows the webpage of recommending other users, and other users can not be the advertising business users.Recommending has on other users' the webpage: the input domain of other station addresss (can be the multiline text frame) can also have other users' address style (can use drop-down list box), send mode (can use drop-down list box).Send mode can be a short message, Multimedia Message, Email etc.Other users' address style and send mode can carry out filtering screening by Advertisement Server according to the type of advertisement on the webpage of recommending other users, do not show the address style and the send mode that can't receive this advertisement, as receiving the advertisement of multimedia class type with short message.
After the user has imported information, submit to webpage to give Advertisement Server, the recommendation information of submission comprises selecteed advertisement (can represent with an advertisement numbering usually), other users' address, address style, send mode etc.
Wherein, the user can set up a plurality of groups of users for the account number of oneself, the groups of users recording address, can set up according to address style, when recommending other users, needn't import other concrete station addresss, as long as select or import the groups of users that the user is provided with.
In fact Advertisement Server can judge use which kind of send mode according to other users' the address and the type of advertisement, and needn't provide address style again, information such as send mode.Address as other users is 11 digit number, and adline is a literal, and then Advertisement Server can use short message to send advertising message; If adline is a multimedia, then use Multimedia Message to send advertising message.If for comprising the electronic mail formats of " @ ", then send advertising message in other users' the address by Email.If provide better certainly, send mode can be more accurate.
Third step: Advertisement Server is after receiving recommendation information, to number correspondent advertisement information with advertisement and send to other users, and record transmitting terminal user and other users' information, as effective other number of users of record transmitting terminal user account number and its recommendation.The information that can comprise the transmitting terminal user in the advertising message that sends.
Wherein, Advertisement Server selects corresponding approach to send advertising message according to different address styles and send mode.As address style is phone number, and send mode is a short message, and then advertising message sends to terminal by Advertisement Server through short message service center; If send mode is a Multimedia Message, then advertising message sends to terminal by Advertisement Server through the Multimedia Message center.If address style is an Email, then advertising message uses Email to send by Advertisement Server.
The user as the advertisement receiving terminal of customized advertising business can receive the advertising message that Advertisement Server sends, and can pass through short message, Multimedia Message, receptions such as Email.And these users can be provided with the advertisement that receives in advance, as the time of wishing to receive advertisement, type etc. are set.After advertisement receiving terminal user logins the website of Advertisement Server, can inquire about the advertisement that oneself has received, and these advertisements further preferentially can be recommended other users.Can also on the website, inquire about oneself and receive advertisement and transmitting terminal user's record, and corresponding award method.And system can set up the integration record to each user account number, as receives an advertisement and recommend a validated user can increase some integrations.
Certainly, in the method for the present invention, be that example describes all to transmit advertising message.Be understood that it also can is to transmit information or the commonweal information that common needs are promoted.For example, can be used for transmitting government notice, emergency weather or disaster notice, scientific and technological information, the science popularization technology also can be used for transmitting fire prevention, security knowledge such as antitheft.Like this, by the present invention, can encourage information or commonweal information that the user initiatively transmits needs popularization.
The above only is preferred embodiment of the present invention, and is in order to restriction the present invention, within the spirit and principles in the present invention not all, any modification of being done, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (26)
1, a kind of advertisement information transfering method is used for data communication system, and Advertisement Server stores advertising message, it is characterized in that, this method may further comprise the steps:
A, transmitting terminal send ad-request message, and this message comprises advertisement receiving terminal sign at least;
B, Advertisement Server receive described ad-request message, and read out the advertising message of oneself storing;
C, Advertisement Server send to the advertisement receiving terminal with the advertising message that reads according to advertisement receiving terminal sign.
2, method according to claim 1 is characterized in that, before the steps A, transmitting terminal receives advertising message, and this information comprises the advertising message sign at least;
The ad-request message that sends described in the steps A is the message that transmitting terminal sends in the mode of replying or transmit.
3, method according to claim 1 and 2 is characterized in that, the step of the described transmission ad-request of steps A message is: send ad-request message by internet web page, portable terminal or instantaneous communication system client.
4, method according to claim 1 is characterized in that, described advertisement receiving terminal sign comprises: the telephone number of e-mail address, communication terminal or instantaneous communication system user ID.
5, method according to claim 4, it is characterized in that, further comprise before the step C: Advertisement Server determines that according to advertisement receiving terminal sign the send mode of advertising message is Email, short message, WAP PUSH message, voice call, Multimedia Message, Streaming Media or instant message.
6, the method for stating according to claim 1 is characterized in that, comprises also in the described ad-request message of steps A that one sends the authenticating party sign:
The described Advertisement Server of step B further comprises after receiving described ad-request message: according to sending the authenticating party sign to sending the message that authenticating party sends request authentication transmitting terminal identity, then continue subsequent step if receive the affirmation information that sends authenticating party, otherwise finish.
7, method according to claim 6 is characterized in that, the described transmission ad-request of steps A message sends by internet web page or WAP page mode, and described transmission authenticating party is a portable terminal.
8, method according to claim 1 is characterized in that, further comprises: the advertisement sending permission that stores transmitting terminal in the Advertisement Server;
The described Advertisement Server of step B further comprises after receiving described ad-request message: judge whether transmitting terminal has the advertisement sending permission, if then continue subsequent step; Otherwise finish.
9, method according to claim 8 is characterized in that, described have the advertisement sending permission to comprise following one of them or its any combination:
In having carried out registration on the Advertisement Server, not forbidding sending the blacklist of advertisement, surpass maximum number of times of transmission in a day, time interval of last time sending ad-request information with this user reaches official hour at interval.
10, method according to claim 1 is characterized in that, the described step that reads out the advertising message of oneself storing of step B comprises: Advertisement Server reads pairing advertising message of current time according to the time of storage and the corresponding relation of advertising message.
According to claim 1 or 10 described methods, it is characterized in that 11, the described step that reads out the advertising message of oneself storing of step B comprises:
Advertisement Server obtains the current Location of advertisement receiving terminal;
Advertisement Server reads the pairing advertising message of obtaining of the current Location of advertisement receiving terminal according to the place of storage and the corresponding relation of advertising message.
12, method according to claim 1 is characterized in that, also comprises the advertising message sign in the described ad-request message of steps A;
The described step that reads out the advertising message of oneself storing of step B comprises: Advertisement Server reads the advertising message of described advertising message sign correspondence according to the corresponding relation of advertising message sign with the advertising message of storage.
13, method according to claim 1 is characterized in that: before the steps A, Advertisement Server sends advertising message to described transmitting terminal, and the advertising message sign of record transmitting terminal sign, transmitting time and transmission;
The described step that reads out the advertising message of storage of step B comprises: Advertisement Server according to described transmitting terminal identify, transmitting time determines the sign that Advertisement Server sends to the last item advertising message of this transmitting terminal, reads the corresponding advertising message of described advertising message sign.
14, method according to claim 13 is characterized in that, Advertisement Server is no less than a preset value to the blanking time of same user ID transmission advertising message.
15, method according to claim 1 is characterized in that, advertisement receiving terminal Advertisement Server is provided with the advertising business customized information;
The described step that sends to the advertisement receiving terminal of step C comprises: Advertisement Server sends advertising message according to the advertising business customized information that the advertisement receiving terminal is provided with.
16, method according to claim 15 is characterized in that, described advertising business customized information comprises following one of them or its any combination:
Receive the time of advertisement, receive the type of advertisement, receive the mode of advertisement, residing groups of users.
17, method according to claim 1 is characterized in that, step C further comprises: Advertisement Server is preserved advertisement process of transmitting record, and this record comprises transmitting terminal sign, advertisement receiving terminal sign.
18, method according to claim 17 is characterized in that, described advertisement process of transmitting record also comprise following at least one of them: the advertising message sign, transmitting time sends successfully and indicates.
19, method according to claim 18 is characterized in that, the step of sign comprises described record advertisement process of transmitting in order to send successfully:
Advertisement Server receives the response message that the advertisement receiving terminal returns;
Advertisement Server judges according to described response message whether advertising message sends successful, if then record sends successfully sign, otherwise finishes.
According to claim 17 or 18 described methods, it is characterized in that 20, the Advertisement Server record is the transmitting terminal account number of registration to some extent;
Further comprise behind the step C: Advertisement Server increases the point value of transmitting terminal account number according to the advertisement process of transmitting of record.
21, method according to claim 20 is characterized in that, described point value is: transmitting terminal sends number of times, recharge amount, integration, empirical value or the ideal money of advertisement.
22, method according to claim 1 is characterized in that, further comprises: Advertisement Server sends to the advertisement receiving terminal with the transmitting terminal sign.
23, method according to claim 1 is characterized in that:
Before the steps A, Advertisement Server sends advertising message to transmitting terminal via short message service center or Multimedia Message center, comprises ad content and correspondent advertisement message identification in the advertising message;
The step of the described transmission ad-request of steps A message comprises: sending ad-request message in the steps A is that transmitting terminal is replied short message or the Multimedia Message of receiving, replys to comprise advertisement receiving terminal sign and advertising message sign in the message.
24, method according to claim 1 is characterized in that:
Before the steps A, Advertisement Server uses WAP PUSH mode to send advertising message and links to transmitting terminal, and a uniform resource position mark URL is pointed in described advertising message link;
The step of the described transmission ad-request of steps A message comprises: transmitting terminal is opened the advertisement webpage of described URL(uniform resource locator) correspondence, described advertisement webpage comprises ad content and advertising message sign, transmitting terminal is submitted advertisement receiving terminal sign in other webpages of described advertisement webpage or its link, generate the ad-request information and sending during submission.
25, method according to claim 1 is characterized in that, transmitting terminal and advertisement receiving terminal have corresponding number of the account in network game system or immediate news systems, and Advertisement Server is arranged in network game system or immediate news systems or is attached thereto and connects:
Before the steps A, Advertisement Server is through because network game system or immediate news systems send advertising message to transmitting terminal, and ad content is presented on the client of the network game system of transmitting terminal or immediate news systems;
The step of the described transmission ad-request of steps A message comprises: transmitting terminal is submitted advertisement receiving terminal sign in client, generates the ad-request information and sending during submission.
26, method according to claim 1 is characterized in that: the transmitting terminal Advertisement Server is provided with the advertising business customized information;
Advertisement Server is presented to transmitting terminal according to described advertising business customized information with advertising message by the Internet before the steps A;
The step of the described transmission ad-request of steps A message comprises: transmitting terminal is submitted the information that comprises advertisement receiving terminal sign to by internet web page, generates the ad-request information and sending during submission.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2004100955396A CN100397822C (en) | 2004-11-29 | 2004-11-29 | Advertisement information transfering method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2004100955396A CN100397822C (en) | 2004-11-29 | 2004-11-29 | Advertisement information transfering method |
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| CN1783790A true CN1783790A (en) | 2006-06-07 |
| CN100397822C CN100397822C (en) | 2008-06-25 |
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| CNB2004100955396A Active CN100397822C (en) | 2004-11-29 | 2004-11-29 | Advertisement information transfering method |
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| CN (1) | CN100397822C (en) |
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