CN100415011C - Method for reading message of network station in advertisement using mobile phone - Google Patents
Method for reading message of network station in advertisement using mobile phone Download PDFInfo
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- CN100415011C CN100415011C CNB2006100372739A CN200610037273A CN100415011C CN 100415011 C CN100415011 C CN 100415011C CN B2006100372739 A CNB2006100372739 A CN B2006100372739A CN 200610037273 A CN200610037273 A CN 200610037273A CN 100415011 C CN100415011 C CN 100415011C
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Abstract
The invention discloses a method of reading the advertising information website via mobile phones, which relates to the digital image processing and multimedia message service technology of computer science. The steps are as follows: 1) taking a picture of the website address in the advertisement with a mobile phone, 2) inputting what the user wants to know through the network and sending it with the image of the website address together to the service provider, 3) the server of the provider identifies the above information via OCR software and receives information about the website which the user wants to read, 4) the server accesses necessary information through the identification of the received information, 5) sending the information to the user by SMS.
Description
Technical field
The invention belongs to the digital image processing field and the Multimedia Message service technology field of computer, be specifically related to a kind of method of utilizing site information in the cell phone reading advertisement.
Background technology
Now, various product advertisings, institutional advertisings etc. provide the network address of company to allow people further understand more detailed situation by the Internet through regular meeting.But when seeing these advertisements, many people cannot surf the Net at once and understand more information.Therefore, obtain rapidly wanting that by personal mobile phone the information of understanding becomes a good solution.
02281853.7) and utilize the method (application number: 200410057320.7) examining of cell phone multimedia message processing and identification business card image at present, has relevant for the relevant patent of utilizing cell-phone camera function and process information: the multimedia message mobile phone patent of built-in OCR identification chip (application number: by State Patent Office.Its common trait is that the image that utilizes the OCR technology that mobile phone is photographed is discerned processing.Yet the former is embedded in mobile phone by the OCR identification chip, has increased the cost of mobile phone.And the latter is installed in service provider's end to the OCR processing, but it only is applied to the processing of business card, fails to handle the function of access websites and acquired information.
Summary of the invention
A kind of method of utilizing site information in the cell phone reading advertisement that the present invention proposes, be to utilize service provider's (SP) the service and the camera function of mobile phone, adopt image recognition technology to realize the method to the Fast Reading of the content be concerned about in the web site contents in the advertising message to the cellphone subscriber, information in the website that can allow the cellphone subscriber read in the advertising message apace to be provided, thereby saved the station address that to write down in the advertising message, and then gone the trouble that surfs the web by computer.
In order to realize purpose of the present invention, the technical solution adopted in the present invention is as follows: this method may further comprise the steps:
1) image of the network address of using the camera function of mobile phone to take in the advertisement to be provided;
2) user input wants the information understood by the website of this network address correspondence and the image of network address together to send to service providing end;
3) server of service providing end is discerned by using OCR software, obtains the information that the user will visit network address;
4) server by utilizing of service providing end is discerned resulting website information and is connected to INTERNET by wireless or wired mode, visit and download the html text of the website of this network address correspondence then, and utilize the information understood wanted of the input of user in the step 2, in the html text content of webpage, search for, thereby take out the pairing one section content of information understood wanted with user's input;
5) this section content is sent to the cellphone subscriber by way of short messages.
The invention has the beneficial effects as follows: the user is when seeing interested advertising message, and when wanting that the network address that provides by advertisement obtains more detailed information, need not connecting upward by personal computer, INTERNET goes to browse the information of searching.But hold the literal identification and the web page contents search that are provided to finish searching of these information, and send it back the cellphone subscriber by note by the camera function and the service provider of mobile phone.Adopt this method to handle to make the user finish relevant information of interest rapidly and read, and can any new requirement not arranged mobile phone hardware.
Description of drawings
Fig. 1 is the flow chart of the inventive method;
Fig. 2 is the work schematic diagram of service provider's server process of holding as a result the time.
Embodiment
The invention will be further described below in conjunction with drawings and Examples.
As shown in Figure 1 and Figure 2, the inventive method may further comprise the steps:
1) seeing that on the bulletin board of cellphone subscriber in community interested advertisement is arranged, for example is a company's recruitment information, and the user thinks to understand in more detail the details of this company.The network address of company is provided in the advertisement, and the user uses the camera of mobile phone to take the complete image of network address down.
2) want the content understood by cell phone keyboard input.The user wants the situation of the company that is appreciated that, so input " company profile ".
3) image of the information of user's input and the network address of being taken is sent to service provider's end together.
4) server end of service provider's end is when the request of receiving the user, and use OCR software identifies the word content in the image.Network address generally with http or www beginning, is separated with this network address and other word contents.If can identify network address, then continue the step down, otherwise notify the user to make a video recording again.
5) server end of service provider end connects INTERNET by wireless or wired mode, and according to the network address that identifies, and is connected to corresponding webpage and downloads the html text of webpage.If connect unsuccessfully, then notify the user can't log-on webpage.
6) content information that sends over according to the user of the server end of service provider end, i.e. the content that the user was concerned about, as user's input be " company profile ", the corresponding content of search from the html text of webpage.
7) if search for successfully, these contents are sent it back to the user with way of short messages.Unsuccessful then notify the user not have relevant content.
Claims (1)
1. a method of utilizing site information in the cell phone reading advertisement is characterized in that, may further comprise the steps:
1) image of the network address of using the camera function of mobile phone to take in the advertisement to be provided;
2) user input wants the information understood by the website of this network address correspondence and the image of network address together to send to service providing end;
3) server of service providing end is discerned by using OCR software, obtains the information that the user will visit network address;
4) server by utilizing of service providing end is discerned resulting website information and is connected to INTERNET by wireless or wired mode, visit and download the html text of the website of this network address correspondence then, and utilize the information understood wanted of the input of user in the step 2, in the html text content of webpage, search for, thereby take out the pairing one section content of information understood wanted with user's input;
5) this section content is sent to the cellphone subscriber by way of short messages.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2006100372739A CN100415011C (en) | 2006-08-25 | 2006-08-25 | Method for reading message of network station in advertisement using mobile phone |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2006100372739A CN100415011C (en) | 2006-08-25 | 2006-08-25 | Method for reading message of network station in advertisement using mobile phone |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1913658A CN1913658A (en) | 2007-02-14 |
| CN100415011C true CN100415011C (en) | 2008-08-27 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNB2006100372739A Expired - Fee Related CN100415011C (en) | 2006-08-25 | 2006-08-25 | Method for reading message of network station in advertisement using mobile phone |
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| CN (1) | CN100415011C (en) |
Families Citing this family (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8099455B2 (en) * | 2007-08-16 | 2012-01-17 | Sony Ericsson Mobile Communications Ab | Notifying remote devices of available content |
| CN101383986B (en) * | 2007-09-03 | 2012-11-21 | 张磊 | Mobile phone advertisement implementing method and device thereof |
| CN101657032A (en) * | 2009-09-23 | 2010-02-24 | 中兴通讯股份有限公司 | Method, system and mobile terminal of network computing service |
| CN102306167A (en) * | 2011-08-22 | 2012-01-04 | 盛乐信息技术（上海）有限公司 | Recording method and system based on mobile handheld equipment |
| CN102306057A (en) * | 2011-08-25 | 2012-01-04 | 盛乐信息技术（上海）有限公司 | Input method of handheld mobile equipment, handheld mobile equipment, target equipment and system |
| CN103186593A (en) * | 2011-12-30 | 2013-07-03 | 牟颖 | Method for quickly acquiring quality authentication information of electric product through mobile phone |
| CN105359559A (en) * | 2013-03-04 | 2016-02-24 | 丘炎卫 | Multimedia information signal supporting cross-correlation system |
| US9934317B2 (en) * | 2013-03-04 | 2018-04-03 | Yimwai Yau | Electronic audio product supporting interactive interconnected system |
| CN103246713B (en) * | 2013-04-24 | 2016-05-11 | 优视科技有限公司 | A kind of Web browser method and device |
| CN106101795A (en) * | 2016-06-27 | 2016-11-09 | 乐视控股（北京）有限公司 | A kind of advertisement transfer method and device |
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| WO2006002706A1 (en) * | 2004-06-25 | 2006-01-12 | Sony Ericsson Mobile Communications Ab | Mobile terminals, methods, and program products that generate communication information based on characters recognized in image data |
| CN1741638A (en) * | 2005-08-26 | 2006-03-01 | 北京新网互联科技有限公司 | Short message network address communication system based on two-dimensional bar code identification technology |
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2006
- 2006-08-25 CN CNB2006100372739A patent/CN100415011C/en not_active Expired - Fee Related
Patent Citations (6)
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| CN1533202A (en) * | 2003-03-26 | 2004-09-29 | 宁波中页网络信息有限公司 | Method for custom-made cell phone electronic name book |
| CN1622472A (en) * | 2003-11-27 | 2005-06-01 | Lg电子株式会社 | System and method for transmitting data via a mobile communication terminal |
| WO2006002706A1 (en) * | 2004-06-25 | 2006-01-12 | Sony Ericsson Mobile Communications Ab | Mobile terminals, methods, and program products that generate communication information based on characters recognized in image data |
| CN1589040A (en) * | 2004-08-27 | 2005-03-02 | 清华大学 | Method for processing and identifying name card image using cell phone color information |
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| CN1913658A (en) | 2007-02-14 |
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