CN105376284A - Campaign recommending method and system, and campaign server - Google Patents
Campaign recommending method and system, and campaign server Download PDFInfo
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- CN105376284A CN105376284A CN201410436742.9A CN201410436742A CN105376284A CN 105376284 A CN105376284 A CN 105376284A CN 201410436742 A CN201410436742 A CN 201410436742A CN 105376284 A CN105376284 A CN 105376284A
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Abstract
The invention provides a campaign recommending method, a campaign recommending system, and a campaign server. The method is executed via the cooperation of the campaign server and a communication server. The method includes following steps: (A) information of a campaign which a first door number wants to participate in is received via one of the communication server and the Internet; (B) login information of the campaign is sent to the first door number in the message manner via the communication server; (C) the login of the first door number is verified via the Internet; (D) a second door number recommended by the first door number is received via the Internet; (E) the first door number, the second door number, and information related to the campaign are recorded; (F) whether the second door number logs in the campaign is determined, and the step (G) is performed if not; and (G) an advertisement related to the campaign is sent to the second door number in the message manner via the communication server.
Description
Technical field
The present invention relates to a kind of activity recommendation method, particularly relate to a kind of telephone door number that utilizes and carry out activity recommendation method, system and the active server of recommending.
Background technology
Utilize the major way of mobile phone news in brief propaganda activity, mainly comprise following three kinds:
One, transmit about activity introduce mobile phone news in brief to cellie, read for user.But the information that can carry due to mobile phone news in brief only has word, and number of words is also restricted, therefore, the sight attracting user is comparatively difficult to.
Two, transmit about activity introduce mobile phone news in brief to cellie, mobile phone news in brief comprise action webpage hyperlink.This kind of mode is conducive to the intelligent mobile phone of surfing the Net of can taking action, and after user clicks hyperlink, opens browser in real time, provides the multimedia action messages such as word, image, sound, film.But whether user is ready activity, still cannot effectively know.
Three, transmit the mobile phone news in brief introduced about activity to cellie, and require that cellie returns code to the mobile phone door number of specifying with award method (as prize drawing or free exchange present etc.).This kind of mode increases with inducement the motivation that user returns news in brief, effectively collects user's mobile phone door number of interesting activity.But, this kind of mode can only send news in brief to cellie randomly, activity cannot be conveyed to interesting potential user accurately, in addition, relation between user's mobile phone door number and activity belongs to simple link, as the complexity association between both community website searchings, cannot use for other activities of follow-up marketing.
Summary of the invention
Therefore, a wherein object of the present invention, is namely providing a kind of activity recommendation method that each movable advertisement can be made all to be sent to different door number.
Therefore, wherein another object of the present invention, is namely providing a kind of active server that each movable advertisement can be made all to be sent to different door number.
Therefore, the wherein another object of the present invention, is namely providing a kind of activity recommendation system that each movable advertisement can be made all to be sent to different door number.
So activity recommendation method of the present invention, coordinates a citation server to perform by an active server, comprises following steps:
(A) one first number is received for participating in the information of an activity by one of them of this citation server and internet.
(B) by this citation server, the information of logining of this activity relevant is sent to the first number with the pattern of message.
(C) logining by Internet Authentication the first number.
(D) the second number that is recommended by the first number by Internet reception one.
(E) association of the first number, second number and this activity is recorded.
(F) judge whether the second number logged in this activity, if not, enter step (G).
(G) by this citation server, the advertisement about this activity is sent to the second number with the pattern of message.
Activity recommendation method of the present invention, wherein, step (A) receives this first number message sent by this citation server, this message comprises this first number for the information of this activity of participation and with this number of the first number, and step (B) is the message of the middle reception of return phase (A) and the information of logining of this activity relevant is sent to the first number.
Activity recommendation method of the present invention, wherein, step (A) is with this number of the first number of the version accepts of webpage by internet.
Activity recommendation method of the present invention, wherein, in step (B), the information of logining of this activity comprises and logins sequence number and login network address, that the webpage logining network address in this receives this number of the first number and this logins sequence number in step (C), and whether comparison is consistent with the first number of reception in sequence number and step (A) logined in step (B), if so, be then verified this first number logins, and enter step (D).
Activity recommendation method of the present invention, wherein, this active server also store comprise activity name, log in door number, the nominator of the participation state of each door number and each door number, it is be in one of them of the state of not participating in and the state of having participated in that the state of each door number comprises each door number; Wherein, after receiving this first number information for this activity of participation, also the first number is recorded as the state of having participated in step (A), be that the nominator of the second number is recorded as the first number in step (E), in step (G), also the second number be recorded as the state of not participating in.
Activity recommendation method of the present invention, wherein, this active server also stores the presentee comprising each door number; Also the presentee of the first number is recorded as the second number in step (E).
Activity recommendation method of the present invention, wherein, step (G) also logs in this activity by the second number.
Activity recommendation method of the present invention, wherein, in step (G), this advertisement can be replied to make the second number to participate in this activity in message mode.
So active server of the present invention, performs described activity recommendation method.
So activity recommendation system of the present invention, comprises: a citation server, one first user's end and an active server.
This first user holds corresponding one first number, transmits this first number for participating in the information of an activity by one of them of this citation server and internet.
This active server by one of them of this citation server and internet receive this first number for participate in this activity information after, by this citation server, the information of logining of this activity relevant is sent to this first number with the pattern of message, and in by after the logining of Internet Authentication the first number, the second number that is recommended by the first number by Internet reception one, then the first number is recorded, the association of the second number and this activity, judge whether the second number logged in this activity again, if not, by this citation server, the advertisement about this activity is sent to the second number with the pattern of message.
Activity recommendation system of the present invention, wherein, this first user end transmits a message by this citation server, this message comprises this first number for the information of this activity of participation and with this number of the first number, and this active server is replied this message and the information of logining of this activity relevant is sent to the first number.
Activity recommendation system of the present invention, wherein, this first user end transmits this number of the first number by internet with the pattern of webpage.
Activity recommendation system of the present invention, wherein, the information of logining of this activity that this active server transmits comprises to be logined sequence number and logins network address; This active server is that the webpage logining network address in this receives this number of the first number and this logins sequence number, and whether comparison is consistent with this number of the first number logining sequence number and aforementioned one of them reception by this citation server and internet of aforementioned transmission, if so, then this active server is verified this first number logins.
Activity recommendation system of the present invention, wherein, this active server also store comprise activity name, log in door number, the nominator of the participation state of each door number and each door number, it is be in one of them of the state of not participating in and the state of having participated in that the state of each door number comprises each door number; This active server is also recorded as the state of having participated in after receiving this first number information for this activity of participation by the first number; This active server receive this by the first number recommend the second number after the nominator of the second number is recorded as the first number; After this advertisement of transmission, also the second number is recorded as the state of not participating in.
Activity recommendation system of the present invention, wherein, this active server also stores the presentee comprising each door number; This active server also comprises when the association of record the first number, second number and this activity the presentee of the first number is recorded as the second number.
Activity recommendation system of the present invention, wherein, if this active server judges that the second number when not logging in this activity and send this advertisement, also logs in this activity by the second number.
Activity recommendation system of the present invention, also comprise a pair should the second number second user end, this second user side can with message mode reply this advertisement with make this second number participate in this activity.
Beneficial effect of the present invention is: judge whether the second number logged in this activity by this active server, and can avoid repeating to send advertisement, reduce active server and link stress, make each advertisement of this activity all can be sent to different doors number, improve the validity of publicity, in addition, by each door of this active server record number, the movable information with recommendation relation, can contribute to providing the information about Consumer Characteristics.
Accompanying drawing explanation
Fig. 1 is a calcspar, and the activity recommendation system in the embodiment of the present invention is described; And
Fig. 2 is a flow chart, and the activity recommendation method in the embodiment of the present invention is described.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in detail.
Before the present invention is described in detail, should be noted that in the following description content, similar element represents with identical numbering.
Consult Fig. 1 and Fig. 2, first embodiment of activity recommendation method of the present invention, a citation server 2 is coordinated to perform by an active server 1, this active server 1 is a web page server, this citation server 2 be in the present embodiment one can transmit-receive mobile phone word news in brief (hereinafter referred to as " news in brief ", English: SMS, ShortMessageService) short message service center, but not as limit, also can be the real-time communication server of transmitting/receiving instance message, instant message be such as the instant message of the real-time communication application program of running gear.It should be noted that, in the enforcement aspect coordinating real-time communication application program, the account of this real-time communication application program is bound with proficiency gate number.
This citation server 2 can first running gear 3 and corresponding second number second running gear 4 communication of corresponding with one first number.In the present embodiment, running gear need be come and citation server 2 communication and receive and dispatch news in brief by door number, for citation server 2, news in brief transmitting-receiving to as if the first number and the second number.But because door number is corresponding identical running gear all the time in the present embodiment, object namely the first running gear and second running gear of therefore communication.In the present embodiment, the associated description of running gear transmitting-receiving news in brief is equal to the action that corresponding door number transmitting-receiving news in brief is described.The method includes the steps of:
The advertisement of first activity replied by step S101-first running gear 3 of corresponding the first number in news in brief mode.The news in brief of this reply is sent to active server 1 through this citation server 2.First activity is such as a sweepstake, but not as limit, as long as the activity can carried out on webpage all can.In the present embodiment, so-called " advertisement " is not limited to commercial advertisement, but make a general reference all information for publicity, such as comprise commercial advertisement, public service ads, government decree advocate etc., activity is such as then advertisement promoter to increase the effect of publicity of advertisement and the network activity held, as aforementioned sweepstake.The content of the news in brief of this reply is such as specific character string such as " 123 ", or not limiting content, dependency rule can the user recorded in aforementioned advertisement for the first running gear 3 be known, the news in brief content meeting rule is the first number for participating in the information of this activity.This news in brief also with this number of the first number, makes active server 1 in later-mentioned step S102 be replied this news in brief.
The advertisement of first activity is before step S101 in the present embodiment, and active server 1 sends according to certain initialization list, but not as limit, also can be sent by the mode of other numbers recommendations with aftermentioned, this part holds rear explanation.Active server 1 is after transmission advertisement, and active server 1 can record the first number state for not participating in, and the mode of record for example can as table 1-1.
Table 1-1
| Sequence number | Activity name | Log in door number | Participation state |
| 01 | First activity | The first number | Do not participate in |
Store activity name in table 1-1, log in door number and participation state.It should be noted that, arbitrary door number and the relation of first activity have three kinds of possible situations: 1. do not log in first activity, 2. logged in first activity but do not participated in, 3. logged in first activity and participated in.Namely all doors number be recorded in table 1-1 are listed doors number, and namely the door number not being recorded in table 1-1 is the door number do not logged in.
After step S102-active server 1 receives the first number news in brief of replying, send the information of logining of relevant first activity to the first number in news in brief mode, the information of logining comprises to be logined sequence number and logins network address.Need return in the enforcement aspect of specific character string in restriction, then this step first judges whether the first number news in brief of replying meets this specific character string, if so, just performs all the other actions of this step.In addition, in this step, after the news in brief that reception the first number is replied, also the participation state of the first number is changed into and participating in, as table 1-2.But be not limited with above-mentioned, this part illustrates after holding in step S107.
Table 1-2
| Sequence number | Activity name | Log in door number | Participation state |
| 01 | First activity | The first number | Participate in |
Step S103-citation server 2 sends news in brief to first running gear 3 of corresponding the first number.
Step S104-the first running gear 3 receives and logins sequence number and login network address.
Step S105-the first running gear 3 goes to the webpage logining network address through internet.But not as limit, the step of this step and follow-up relevant first running gear 3 execution also can be carry out with another computer or equipment for surfing the net, as long as the first user operated by the first user holds, this first running gear 3, another computer and equipment for surfing the net can be referred to as first user's end of corresponding the first number.
Step S106-the first running gear 3 inputs the number of the first number in the webpage logining network address and logins sequence number to login.
Step S107-active server 1 is verified the number of the first number and is logined sequence number, and whether comparison is consistent, by verifying logining of rear acceptance the first number with the number logining sequence number and the first number in step S102.What remark additionally is, in the present embodiment, be the participation state of the first number is changed into participating in step S102, but not as limit, implementing in aspect at another, is be verified this rear ability of logining of the first number in this step the participation state of the first number to be changed into and participate in.
Step S108-the first running gear 3 goes to a recommendation webpage after logining, and input is for the second number of recommendation.
It should be noted that, the first running gear 3 can start the operation carrying out relevant first activity after logining, but the non-this case emphasis of this part, do not repeat them here.
Step S109-active server 1 records the association of the first number, second number and first activity.The mode of record relevance is various, is if table 2-1 is to record the association of activity name, presentee and nominator, namely presentee and the nominator recommendation relation in certain activity in the present embodiment with another record sheet.
Table 2-1
| Sequence number | Activity name | Presentee | Nominator |
| 01 | First activity | The second number | The first number |
| 02 | First activity | Three number | The first number |
Because a nominator may recommend multiple door number to participate in first activity, and a presentee also may be recommended to participate in first activity by multiple door number simultaneously, and same door number may be nominator and presentee simultaneously, therefore wherein a kind of mode be exactly with day-to-day account mode record each recommend behavior.For example, in table 2, sequence number 01 have recorded the first number and recommends the activity of the second number participation first, and sequence number 02 have recorded the first number and recommends three number to participate in first activity.Below enter step S110.
Step S110-active server 1 judges whether the second number logged in first activity, if so, then process ends, if not, then enters step S111.
Specifically, active server 1 inquiry in table 1-2 to log in door number whether existing the second number, if existing the second number, then and process ends, otherwise, enter step S111.In aforementioned the table 1-2 illustrated, there is no the second number, therefore can enter step S111.So, if the second number recommendedly logs in first activity, then can not be again recommended, the puzzlement of the second number user can be reduced, and make each advertisement all can be sent to different doors number, improve the validity of publicity.
Step S111-active server 1 sends about the advertisement of first activity is to the second number in news in brief mode, and logs in first activity by the second number.Namely the mode of login is record it for the state of not participating in, as shown in table 1-3.The situation recommending the second number and three number for the first number in table 1-3.
Table 1-3
| Sequence number | Activity name | Log in door number | Participation state |
| 01 | First activity | The first number | Participate in |
| 02 | First activity | The second number | Do not participate in |
| 03 | First activity | Three number | Do not participate in |
Step S112-citation server 2 sends news in brief to second running gear 4 of corresponding the second number.
Step S113-the second running gear 4 receives this advertisement.This advertisement can be replied to make the second number to participate in first activity in message mode, in other words, the news in brief that the second running gear 4 can reply this advertisement participates in first activity to make the second number.
Be understandable that, when second running gear 4 of corresponding the second number replys the advertisement of first activity in news in brief mode, namely step S101 is performed as the first running gear 3 of correspondence the first number in abovementioned steps, wherein, be similar to aforesaid first user's end, the second running gear 4, another computer and equipment for surfing the net can be referred to as second user's end of corresponding the second number.Then, enter all the other steps, and other doors number can be recommended further to participate in first activity, and reach the effect of effective propagating advertisement.
For example, can find out in the record as the second activity in table 2-2, recommend the second number for first number, recommend three number again for second number, and extend to four number, the 5th number etc., and can proceed.
Table 2-2
| Sequence number | Activity name | Presentee | Nominator |
| 01 | Second activity | The second number | The first number |
| 02 | Second activity | Three number | The second number |
| 03 | Second activity | Four number | Three number |
| 04 | Second activity | Five number | Four number |
It is worth mentioning that, implement in aspect at another, there is group relation as table 3 between each activity, in step s 110 except judging whether the second number logged in except first activity, also judge whether the second number logged in and be in other activities of same group with first, if the second number does not log in first activity and also do not log in and be in other activities of same group with first, just enter step S111.
Table 3
| Sequence number | Group codes | Activity name |
| 01 | 01 | First activity |
| 02 | 01 | Second activity |
| 03 | 01 | Third is movable |
| 04 | 02 | Fourth activity |
Show first activity in table 3, the group codes of second activity and the third activity is 01, the reason being set to same group is for example described activity is all held by identical sponsor, or the activity of similarity, or be not suitable for activity of being participated in by identical user etc., be in the non-this case emphasis of reason of same group, do not repeat them here.Because first activity, second activity and the third activity are in same group, if so the second number once logged in first, second, third arbitrary activity, just can not enter step S111 again, and more broadly repetition can be reached send advertisement.
About the pattern of record sheet, be not limited with aforementioned.In aforesaid record sheet, the participation state of each door of table 1-1, table 1-2 and table 1-3 essential record number, and the recommendation relation showing 2-1, each door of table 2-2 essential record number.It should be noted that, for first activity, when recommending the second number to participate in first activity for the first number, " presentee " field record the second number in table 2-1, " nominator " field record the first number.Therefore, to show the recording mode that 2-1 illustrates, the nominator that clearly have recorded the second number in first activity is the first number, and the presentee of the first number is the second number (and three number).Such as, but in other enforcement aspect, increasing by one " nominator " field at table 1-3 becomes in the enforcement aspect of table 4, be then the nominator only clearly recording each door number, the information of presentee only implicit wherein.
Table 4
As shown in table 4, the content and table 1-3 of " log in door number " field it " log in door number " field be identical, but " nominator " field more than table 4, clearly record the nominator of each door number.Though table 4 does not clearly record the presentee of each door number, but when " nominator " field has value, the login door number meaning these data is presentee, such as logging in door number is in these notes record of the second number, nominator has value (the first number), and meaning the second number is presentee.And implement, in aspect, also to increase by one " presentee " field at table 4 and become table 5 at other.The recording mode of database is various, does not repeat them here.
Table 5
No matter record in which way, information wherein all can contribute to the information providing the related personnel such as enterprise, event promoters about Consumer Characteristics, compared with the obtainable social networks information of other community networks, what record in this case is directly clearly relevant to various activity action.For example, when the consumption correlated activation of the door number normal recommended particular types of certain user, then may represent the consumption of this user to this kind has preference, has higher interest.The social networks information of other community networks then more may focus on friends, but the quantity of friend might not have clear and definite associating with the preference of consumer behavior.As for the information of participating in and not participating in, also can as the whether welcome reference of activity.
Second embodiment of activity recommendation method of the present invention, roughly the same with the first embodiment, Main Differences is in step S101, first running gear 3 is the webpages going to can participate in this activity, and inputting this number of the first number, proactive notification active server 1 this first number is for participating in first activity.In the present embodiment, this step also can be carry out with another computer or equipment for surfing the net, as long as the first user operated by the first user holds.Next namely identical with the first embodiment.
It should be noted that, in step S102, be send in news in brief mode login sequence number and login network address equally, its reason is, so just can guarantee that the first number exists really, if the first number does not exist, then logining of step S106 just cannot by the checking of step S107.
In the present embodiment, when flow process marches to step S113, this advertisement of the second running gear 4 reception is also identical with the first embodiment.The news in brief of replying this advertisement can participate in first activity.Therefore the user of following second running gear 4 will participate in first activity in the mode described in the first embodiment.
In sum, judged by active server 1 whether door number has logged in the enforcement aspect of specific activities, each advertisement of this activity can be made all to be sent to different doors number, improve the validity of publicity, in the enforcement aspect with group relation, active server 1 also can make each advertisement in same group all can be sent to different doors number further, in addition, the information of each door number, activity and recommendation relation is recorded by active server 1, can contribute to providing the information about Consumer Characteristics, therefore really can reach the object of the present invention.
Only as described above, be only embodiments of the invention, when not limiting scope of the invention process with this, the simple equivalence namely generally done according to claims of the present invention and patent specification content changes and modifies, and all still remains within the scope of the patent.
Claims (17)
1. an activity recommendation method, coordinates a citation server to perform by an active server; It is characterized in that, comprise following steps:
(A) one first number is received for participating in the information of an activity by one of them of this citation server and internet;
(B) by this citation server, the information of logining of this activity relevant is sent to the first number with the pattern of message;
(C) logining by Internet Authentication the first number;
(D) the second number that is recommended by the first number by Internet reception one;
(E) association of the first number, second number and this activity is recorded;
(F) judge whether the second number logged in this activity, if not, enter step (G); And
(G) by this citation server, the advertisement about this activity is sent to the second number with the pattern of message.
2. activity recommendation method as claimed in claim 1, it is characterized in that: step (A) receives this first number message sent by this citation server, this message comprises this first number for the information of this activity of participation and with this number of the first number, and step (B) is the message of the middle reception of return phase (A) and the information of logining of this activity relevant is sent to the first number.
3. activity recommendation method as claimed in claim 1, is characterized in that: step (A) is with this number of the first number of the version accepts of webpage by internet.
4. activity recommendation method as claimed in claim 2 or claim 3, it is characterized in that: in step (B), the information of logining of this activity comprises and logins sequence number and login network address, that the webpage logining network address in this receives this number of the first number and this logins sequence number in step (C), and whether comparison is consistent with the first number of reception in sequence number and step (A) logined in step (B), if, then be verified this first number logins, and enter step (D).
5. activity recommendation method as claimed in claim 1, it is characterized in that: this active server also store comprise activity name, log in door number, the nominator of the participation state of each door number and each door number, it is be in one of them of the state of not participating in and the state of having participated in that the state of each door number comprises each door number; Wherein, after receiving this first number information for this activity of participation, also the first number is recorded as the state of having participated in step (A), be that the nominator of the second number is recorded as the first number in step (E), in step (G), also the second number be recorded as the state of not participating in.
6. activity recommendation method as claimed in claim 5, is characterized in that: this active server also stores the presentee comprising each door number; Also the presentee of the first number is recorded as the second number in step (E).
7. activity recommendation method as claimed in claim 1, is characterized in that: step (G) also logs in this activity by the second number.
8. activity recommendation method as claimed in claim 1, is characterized in that: in step (G), this advertisement can be replied to make the second number to participate in this activity in message mode.
9. an active server, is characterized in that, this active server performs activity recommendation method as described in claim arbitrary in claim 1 to 8.
10. an activity recommendation system, comprises:
One citation server; And
One first user's end, transmits this first number for participating in the information of an activity by one of them of this citation server and internet by corresponding one first number;
It is characterized in that, this activity recommendation system also comprises:
One active server, by one of them of this citation server and internet receive this first number for participate in this activity information after, by this citation server, the information of logining of this activity relevant is sent to this first number with the pattern of message, and in by after the logining of Internet Authentication the first number, the second number that is recommended by the first number by Internet reception one, then the first number is recorded, the association of the second number and this activity, judge whether the second number logged in this activity again, if not, by this citation server, the advertisement about this activity is sent to the second number with the pattern of message.
11. activity recommendation systems as claimed in claim 10, it is characterized in that: this first user end transmits a message by this citation server, this message comprises this first number for the information of this activity of participation and with this number of the first number, and this active server is replied this message and the information of logining of this activity relevant is sent to the first number.
12. activity recommendation systems as claimed in claim 10, is characterized in that: this first user end transmits this number of the first number by internet with the pattern of webpage.
13. as described in claim 11 or 12 activity recommendation system, it is characterized in that: the information of logining of this activity that this active server transmits comprises to be logined sequence number and logins network address; This active server is that the webpage logining network address in this receives this number of the first number and this logins sequence number, and whether comparison is consistent with this number of the first number logining sequence number and aforementioned one of them reception by this citation server and internet of aforementioned transmission, if so, then this active server is verified this first number logins.
14. activity recommendation systems as claimed in claim 10, it is characterized in that: this active server also store comprise activity name, log in door number, the nominator of the participation state of each door number and each door number, it is be in one of them of the state of not participating in and the state of having participated in that the state of each door number comprises each door number; This active server is also recorded as the state of having participated in after receiving this first number information for this activity of participation by the first number; This active server receive this by the first number recommend the second number after the nominator of the second number is recorded as the first number; After this advertisement of transmission, also the second number is recorded as the state of not participating in.
15. activity recommendation systems as claimed in claim 14, is characterized in that: this active server also stores the presentee comprising each door number; This active server also comprises when the association of record the first number, second number and this activity the presentee of the first number is recorded as the second number.
16. activity recommendation systems as claimed in claim 10, is characterized in that: if this active server judges that the second number when not logging in this activity and send this advertisement, also logs in this activity by the second number.
17. activity recommendation systems as claimed in claim 10, is characterized in that: this activity recommendation system also comprises a pair should second user's end of the second number, and this second user side can be replied this advertisement in message mode and be participated in this activity to make this second number.
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| CN201410436742.9A CN105376284A (en) | 2014-08-29 | 2014-08-29 | Campaign recommending method and system, and campaign server |
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| CN201410436742.9A CN105376284A (en) | 2014-08-29 | 2014-08-29 | Campaign recommending method and system, and campaign server |
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