CN103547333B - A kind of advertisement sending method, equipment and system - Google Patents
A kind of advertisement sending method, equipment and system Download PDFInfo
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- CN103547333B CN103547333B CN201380000389.3A CN201380000389A CN103547333B CN 103547333 B CN103547333 B CN 103547333B CN 201380000389 A CN201380000389 A CN 201380000389A CN 103547333 B CN103547333 B CN 103547333B
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Abstract
Embodiments provide a kind of advertisement sending method, equipment and system, relate to advertisement putting field, described method includes: receive the billing information request of remote customer dialing authentication system, and billing information request is remote customer dialing authentication system server or gateway transmission；According to billing information request, obtain geographical location information, IP address；The advertisement pushing information being associated with geographical location information is obtained according to advertisement pushing strategy；The advertisement pushing information that will get, sends using IP address as destination address.Described equipment includes: receiver module, acquisition module, execution module and sending module.Described system includes: advertisement pushing equipment, Radius server and gateway.The present invention is by the Radius Accounting Request information according to user, obtain geographical location information, thus advertisement pushed information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
Description
Technical field
The present invention relates to advertisement putting field, particularly to a kind of advertisement sending method, equipment and system.
Background technology
Advertisement, as a kind of important means publicizing commodity, is affecting our life by media such as TV, newspaper, networks.Along with the development of mobile Internet Yu intelligent terminal, smart mobile phone is increasingly becoming an Important Platform of advertisement putting.
Existing a kind of advertisement pushing technology based on the mobile terminal being object with smart mobile phone: the geographical location information being currently located according to user, pushes the ad content being associated with this geographical location information to this user.Specifically, the geographical location information at user place is according to GPS(GlobalPositioningSystem, global positioning system) technology cycle location obtain, the geographical location information at user place associates with advertisement, rely on mobile operator or advertiser setting.
In the process realizing the present invention, inventor have found that prior art at least there is problems in that
In prior art, the geographical location information obtaining user place is periodic, therefore, when the geographical position at user place changes, prior art cannot obtain the geographical location information at up-to-date user place immediately, and push the advertisement being associated with the geographical location information at up-to-date user place, thus causing that advertisement pushing updates not in time, reduce the value of advertisement pushing.
Summary of the invention
When geographical location information in order to solve user place in prior art changes, advertisement can not update therewith, embodiments provides a kind of advertisement sending method, equipment and system.Described technical scheme is as follows:
First aspect, embodiments provides a kind of advertisement sending method, and described method includes:
Receiving the billing information request of remote customer dialing authentication system, described billing information request is remote customer dialing authentication system server or gateway transmission, carries geographical location information, IP address in described billing information request；
According to described billing information request, obtain described geographical location information, described IP address；
Obtain the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, described advertisement pushing strategy includes the incidence relation of described advertisement pushing information and described geographical location information；
The described advertisement pushing information that will get, sends using described IP address as destination address.
In conjunction with first aspect, in one implementation, described geographical location information includes:
Cell information, base station information or gateway address.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, also carrying ID in described billing information request, before the described advertisement pushing information being associated with described geographical location information according to the acquisition of advertisement pushing strategy, described method also includes:
According to described billing information request, obtain described ID.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, described ID includes:
User account, phone number or international mobile subscriber identity.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, the described advertisement pushing information being associated with described geographical location information according to the acquisition of advertisement pushing strategy, including:
Obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy, described advertisement pushing strategy also includes: the incidence relation of described advertisement pushing information and described ID.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, the described described advertisement pushing information that will get, send using described IP address as destination address and include:
When the described advertisement pushing information that double that get and described ID is corresponding is different, the described advertisement pushing information that will currently get, send using described IP address as destination address, when the described advertisement pushing information that double that get and described ID is corresponding is identical, the described advertisement pushing information currently got is not sent.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, described method also includes:
When incidence relation or the change of described geographical location information of described advertisement pushing information and described geographical location information, again obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, described advertisement pushing strategy also includes described ID and whether exempts from the corresponding relation pushed, then before the described described advertisement pushing information being jointly associated with described ID, described geographical location information according to the acquisition of described advertisement pushing strategy, described method also includes:
Judge that whether the user corresponding with described ID be for exempting from advertisement pushing user according to described advertisement pushing strategy；
Correspondingly, the described described advertisement pushing information being associated with described ID, described geographical location information according to the acquisition of described advertisement pushing strategy, including:
When described user is to exempt to push user, the described advertisement pushing information jointly associated with described ID, described geographical location information is not obtained according to described advertisement pushing strategy, when described user is not exempt to push user, obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.
In conjunction with aspect and above-mentioned implementation, in another kind of implementation, described method also includes:
In the described described advertisement pushing information that will get, using described IP address as after destination address sends, preserving and push record.
Second aspect, the embodiment of the present invention additionally provides a kind of advertisement pushing equipment, and described equipment includes:
Receiver module, for receiving the billing information request of remote customer dialing authentication system, described billing information request is remote customer dialing authentication system server or gateway transmission, carries geographical location information, IP address in described billing information request；
Acquisition module, for according to described billing information request, obtaining described geographical location information, IP address；
Performing module, for obtaining the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, described advertisement pushing strategy includes the incidence relation of described advertisement pushing information and described geographical location information；
Sending module, for the described advertisement pushing information that will get, sends using described IP address as destination address.
In conjunction with second aspect, in one implementation, described geographical location information includes:
Cell information, base station information or gateway address.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described billing information request also carries ID,
Described acquisition module, is additionally operable to, before the described advertisement pushing information being associated with described geographical location information according to the acquisition of advertisement pushing strategy, according to described billing information request, obtain described ID.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described ID includes:
User account, phone number or international mobile subscriber identity.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described execution module, for obtaining the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy, described advertisement pushing strategy also includes: the incidence relation of described advertisement pushing information and described ID.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation,
Described sending module is used for, when the described advertisement pushing information that double that get and described ID is corresponding is different, the described advertisement pushing information that will currently get, send using described IP address as destination address, when the described advertisement pushing information that double that get and described ID is corresponding is identical, the described advertisement pushing information currently got is not sent.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described execution module, it is additionally operable to, when the incidence relation of described advertisement pushing information and described geographical location information or the change of described geographical position, again obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described equipment also includes:
Judge module, for before the described described advertisement pushing information jointly associated with described ID, described geographical location information according to the acquisition of described advertisement pushing strategy, judging that whether the user corresponding with described ID be for exempting from advertisement pushing user according to described advertisement pushing strategy, described advertisement pushing strategy includes described ID and whether exempts from the corresponding relation pushed；
Correspondingly, described execution module is used for, when described user is to exempt to push user, the described advertisement pushing information jointly associated with described ID, described geographical location information is not obtained according to described advertisement pushing strategy, when described user is not exempt to push user, obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described equipment also includes:
Memory module, in the described described advertisement pushing information that will get, using described IP address as after destination address sends, preserving and push record.
The third aspect, the embodiment of the present invention additionally provides a kind of advertisement pushing equipment, and described equipment includes: processor and memorizer, is used for performing advertisement sending method as above.
Fourth aspect, the embodiment of the present invention additionally provides a kind of advertisement push system, and described system includes:
Advertisement pushing equipment as above；
Remote customer dialing authentication system server, is authenticated subscriber equipment for the billing information request according to remote customer dialing authentication system；
Gateway, for the ID according to described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server and described advertisement pushing equipment.
5th aspect, the embodiment of the present invention additionally provides a kind of advertisement push system, and described system includes:
Advertisement pushing equipment as above；
Remote customer dialing authentication system server, is authenticated subscriber equipment for the billing information request according to remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described advertisement pushing equipment；
Gateway, for the ID according to described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server.
The technical scheme that the embodiment of the present invention provides provides the benefit that:
The embodiment of the present invention by obtaining geographical location information from RadiusAccountingRequest information, and push the advertisement pushing information being associated according to geographical location information；Because when the geographical position of user changes, generation RadiusAccountingRequest information can be triggered, so when geographical location information changes, by the RadiusAccountingRequest information according to user, new geographical location information can be obtained immediately, thus push new advertisement pushing information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme in the embodiment of the present invention, below the accompanying drawing used required during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the advertisement sending method flow chart that the embodiment of the present invention one provides；
Fig. 2 is the advertisement sending method flow chart that the embodiment of the present invention two provides；
Fig. 3 is the particular flow sheet receiving RadiusAccountingRequest information that the embodiment of the present invention two provides；
Fig. 4 is the structural representation of the advertisement pushing equipment that the embodiment of the present invention three provides；
Fig. 5 is the structural representation of the advertisement pushing equipment that the embodiment of the present invention four provides；
Fig. 6 is the structural representation of the advertisement pushing equipment that the embodiment of the present invention five provides；
Fig. 7 is the structural representation of the advertisement push system that the embodiment of the present invention six provides；
Fig. 8 is the structural representation of the advertisement push system that the embodiment of the present invention seven provides.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
Embodiment one
Embodiments providing a kind of advertisement sending method, referring to Fig. 1, the method includes:
Step 101: receive RadiusAccountingRequest(RemoteAuthenticationDialInUserSe rviceAccountingRequest, the accounting request of remote customer dialing authentication system) information, this RadiusAccountingRequest information is Radius server or gateway transmission, this RadiusAccountingRequest information carries geographical location information, User IP (InternetProtocol, Internet protocol) address.It should be noted that Radius server refers to the server of Radius agreement, also referred to as AAA(Authentication, Authorization, Accounting, checking, authorization and accounting) server.RadiusAccountingRequest is the request message that gateway sends to Radius server, in the embodiment of the present invention, advertising push service device has two ways can receive RadiusAccountingRequest information, it is that gateway is except to Radius server transmission RadiusAccountingRequest information, RadiusAccountingRequest information of also making a copy for is to advertising push service device that one realizes method；Another realizes method, and Radius server is transmitted to advertising push service device after receiving the RadiusAccountingRequest information that gateway sends.
Step 102: according to RadiusAccountingRequest information, obtains geographical location information, IP address；This geographical location information can be cell information, base station information, gateway address or area information, selects the precision that different geographical location information so positions to be likely to also different, and the consumption of telecommunication system resources is also different.
Step 103: obtain the advertisement pushing information being associated with geographical location information according to advertisement pushing strategy, advertisement pushing strategy includes the incidence relation of advertisement pushing information and geographical location information, it should be noted that, if advertisement pushing strategy is the direct correlation relation between advertisement pushing information and geographical location information, it is such as the corresponding relation of advertisement pushing information and cell information, then directly can obtain advertisement pushing information according to geographical location information；If advertisement pushing strategy is the indirect association relation between advertisement pushing information and geographical location information, first such as cell information is associated with the physical location information such as street, building, physical location information is associated with advertisement pushing information again, so it is accomplished by first obtaining physical location information according to geographical location information, then could obtain advertisement pushing information.
Step 104: the advertisement pushing information that will get, mails to above-mentioned IP address.Mail to IP address, namely send as destination address using described IP address.Then user terminal can receive this advertisement pushing information.
The embodiment of the present invention by obtaining geographical location information from RadiusAccountingRequest information, and push the advertisement pushing information being associated according to geographical location information；Because when the geographical position of user changes, generation RadiusAccountingRequest information can be triggered, so when geographical location information changes, by the RadiusAccountingRequest information according to user, new geographical location information can be obtained immediately, thus push new advertisement pushing information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
Embodiment two
Embodiments providing a kind of advertisement sending method, referring to Fig. 2, the method includes:
Step 201: receive RadiusAccountingRequest information, this RadiusAccountingRequest information is Radius server or gateway transmission, and carries geographical location information, IP address, ID in RadiusAccountingRequest information.This geographical location information can be cell information, base station information or gateway address.
Specifically, in the process of above-mentioned reception RadiusAccountingRequest information, it is mainly concerned with subscriber equipment, advertisement pushing equipment (see embodiment three, four, five), gateway and Radius server；Wherein, gateway is used for connecting subscriber equipment, and subscriber equipment is linked into the Internet；Radius server is for when subscriber equipment accesses the Internet, carrying out aaa authentication to subscriber equipment.
Below in conjunction with Fig. 3, advertisement pushing equipment in step 201 being received in RadiusAccountingRequest information process, the interaction of subscriber equipment, gateway and Radius server is described briefly:
Step 2011: subscriber equipment is reached the standard grade, ID is sent to gateway, ID is such as user account, phone number or IMSI(InternationalMobileSubscriberIdentificationNumber, international mobile subscriber identity) etc. information；Reach the standard grade and refer to that subscriber equipment is surfed the Net, access to mobile network, mobile network is GSM(GlobalSystemForMobileCommunications such as, global system for mobile communications) net, CDMA(CodeDivisionMultipleAccess, CDMA) net, or Long Term Evolution (LongTermEvolution, LTE).
Step 2012: gateway is user equipment allocation IP address.
Step 2013: gateway is according to the IP address for user equipment allocation, and the information that the subscriber equipment received sends, and configures RadiusAccountingRequest information.
Step 2014: the RadiusAccountingRequest information configured is sent to Radius server by gateway.
Step 2015: at gateway except the RadiusAccountingRequest configured information is sent to Radius server, also RadiusAccountingRequest information is made a copy for advertisement pushing equipment.
RadiusAccountingRequest information is transmitted to advertisement pushing equipment after receiving the RadiusAccountingRequest information that gateway sends by step 2016:Radius server.
What deserves to be explained is, above-mentioned steps 2015 and step 2016 will not be carried out, it is only necessary to select one in two steps to be carried out.
Correspondingly, advertisement pushing equipment receives RadiusAccountingRequest information.
Below the content of RadiusAccountingRequest information is briefly described, introduce for CDMA net and GSM net in order to convenient.In CDMA nets, RadiusAccountingRequest information includes: User IP, mobile phone logo, ID, NAS(NetworkAccessServer, network access server) IP, PCF(PacketControlFunction, Packet Control Function) IP, BSID(BaseStationIdentityCode, base station identity code) and SUBNET(subnet) etc. content；In GSM nets, RadiusAccountingRequest information includes: User IP, mobile phone logo, ID, MCC(MobileCountryCode, mobile national number), MNC(MobileNetworkCode, mobile network code), LAC(LocationAreaCode, Location Area Code), CID(CellIdentity, cell identification code) etc. content.
Under yet other embodiments, Radius server or gateway are after receiving the data transfer request that advertisement pushing equipment sends, RadiusAccountingRequest information is sent to advertisement pushing equipment, and this data transfer request can be sent by advertisement pushing device periodically.
Additionally, when the geographical position of subscriber equipment changes, subscriber equipment has accessed new base station, but when the gateway that subscriber equipment accesses does not change, gateway will produce RadiusUpdate(remote customer dialing authentication system update) message, this RadiusUpdate message also includes RadiusAccountingRequest information, by gateway, RadiusAccountingRequest information is made a copy for advertisement pushing equipment, or Radius server is transmitted to advertisement pushing equipment after receiving RadiusAccountingRequest information.And when the gateway that subscriber equipment accesses also changes, now be equivalent to subscriber equipment again reach the standard grade, the new gateway accessed can produce RadiusAccountingRequest information and be sent to Radius server, RadiusAccountingRequest information is made a copy for advertisement pushing equipment by gateway, or Radius server is transmitted to advertisement pushing equipment after receiving RadiusAccountingRequest information.Therefore, by obtaining the geographical location information of user from this RadiusAccountingRequest information, it is possible to the geographical location information of the user that upgrades in time.
Step 202: according to RadiusAccountingRequest information, obtains geographical location information, IP address, ID, and this geographical location information can be cell information, base station information, gateway address or area information.This ID can be user account, phone number or IMSI.
Specifically, RadiusAccountingRequest information includes the field in base station, community, region, as long as extracting relevant field to be obtained with these information.Specifically, NASIP crosses in CDMA Netcom, PCFIP, BSID and SUBNET field comes identified areas, community, base station information, and GSM Netcom crosses MCC, MNC, LAC, CID and comes identified areas, community, base station information.
Step 203: judging that whether the user corresponding with ID be for exempting from advertisement pushing user according to advertisement pushing strategy, this advertisement pushing strategy includes: ID and the corresponding relation whether exempting from propelling movement；When this user is to exempt to push user, exit this flow process, when this user is not exempt to push user, perform step 204.
Specifically, advertisement pushing strategy is that manager or operator work out, by advertisement pushing information and geographical location information, ID with whether exempt from propelling movement and be associated.Advertisement pushing strategy needs to pass through through the manager's examination & verification having examination & verification authority, and transfers " issuing " state to and just can begin to use.
Step 204: obtain the advertisement pushing information jointly associated with ID, geographical location information according to advertisement pushing strategy.Advertisement pushing strategy also includes: the incidence relation of advertisement pushing information and the incidence relation of geographical location information, advertisement pushing information and ID.
Wherein, with the incidence relation of geographical location information, advertisement pushing information may is that advertisement pushing information is corresponding with community, advertisement pushing information is corresponding with base station, or advertisement pushing information is corresponding with region.
Advertisement pushing information can be the publicity of terminaloriented user, advertised information；Product, service recommendation advertisement pushing information；Can also be non-profit-making advertisement pushing information；Can also is that location-based friend-making information, traffic information；On the other hand, advertisement pushing information can be one or several the combination in word, image, sound.Propelling movement mode can be push concrete ad content, it is also possible to is advertisement link or advertisement network address, and advertisement link can allow user oneself decide whether to access advertisement pushing information by clickthrough.
Further, after obtaining, according to advertisement pushing strategy, the advertisement pushing information jointly associated with ID, geographical location information, preserving and obtain record, this acquisition record includes: the incidence relation of advertisement pushing information and ID.
Step 205: when the double advertisement pushing information corresponding from ID that is that get is different, the advertisement pushing information that will currently get, send using IP address as destination address, when the double advertisement pushing information corresponding with ID that is that get is identical, the advertisement pushing information currently got is not sent.
Whether the double advertisement pushing information corresponding with ID that is that get is identical can judge in the following manner:
Search above-mentioned acquisition record it is known that the advertisement pushing information corresponding with ID that gets of last time, by comparing with the advertisement pushing information corresponding with ID currently got, can complete to judge.
When subscriber equipment is online, the IP address corresponding with this ID is given by advertisement pushing information pushing, because including User IP in RadiusAccountingRequest information, therefore the IP address of subscriber equipment can be obtained according to ID, it is possible to carried out the propelling movement of advertisement pushing information by the IP address of this subscriber equipment.When subscriber equipment rolls off the production line, also can produce corresponding Radius information, namely can determine that user offline by receiving this Radius information, and subscriber equipment roll off the production line after do not carry out the propelling movement of advertisement pushing information.
Step 206: preserve and push record.
This propelling movement record can include the corresponding relation of the advertisement pushing information pushed, the ID of subscriber equipment pushed, IP address.Specifically, push record and include always pushing number of times and successfully push number of times, and each user promote record in detail.Certain advertisement pushing information can be pushed number of times by propelling movement record to inquire about；The advertisement pushing information of inquiry appointed day or the propelling movement record of the advertisement pushing information of appointment time period.
What deserves to be explained is, above-mentioned steps 203,205 and 206 is optional step.
Step 207: when incidence relation or the geographical location information change of advertisement pushing information and geographical location information, again the advertisement pushing information jointly associated with ID, geographical location information is obtained according to advertisement pushing strategy, and the advertisement pushing information that will get, send using IP address as destination address.
After step 202 obtains geographical location information, it is possible to preserving geographical location information record, this geographical location information record includes the incidence relation of ID and geographical location information.
After getting active user's geographical location information, by searching user's geographical location information last in geographical location information record, namely can determine whether whether user's geographical location information changes.
This advertisement sending method, except above-mentioned steps 201-207, can also include: when the incidence relation of advertisement pushing information and geographical location information or geographical location information do not change, periodically to IP address advertisement pushed information, advertisement pushing strategy defines periodically push ID, propelling movement time period, push number of times, propelling movement frequency policies etc. to single user.
The embodiment of the present invention by obtaining geographical location information from RadiusAccountingRequest information, and push the advertisement pushing information being associated according to geographical location information；Because when the geographical position of user changes, generation RadiusAccountingRequest information can be triggered, so when geographical location information changes, by the RadiusAccountingRequest information according to user, new geographical location information can be obtained immediately, thus push new advertisement pushing information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
Embodiment three
Embodiments provide a kind of advertisement pushing equipment, it is possible to be applied to embodiment one or the method for embodiment two.This equipment can be server or PC.Referring to Fig. 4, this equipment includes:
Receiver module 301, for receiving RadiusAccountingRequest information, this RadiusAccountingRequest is Radius server or gateway transmission, carries geographical location information, IP address in this RadiusAccountingRequest information；
Acquisition module 302, for according to RadiusAccountingRequest information, obtaining geographical location information, IP address；This geographical location information can be cell information, base station information, gateway address or area information；
Performing module 303, for obtaining the advertisement pushing information being associated with geographical location information according to advertisement pushing strategy, advertisement pushing strategy includes the incidence relation of advertisement pushing information and geographical location information；
Sending module 304, for the advertisement pushing information that will get, mails to above-mentioned IP address.
The embodiment of the present invention by obtaining geographical location information from RadiusAccountingRequest information, and push the advertisement pushing information being associated according to geographical location information；Because when the geographical position of user changes, generation RadiusAccountingRequest information can be triggered, so when geographical location information changes, by the RadiusAccountingRequest information according to user, new geographical location information can be obtained immediately, thus push new advertisement pushing information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
Embodiment four
Embodiments provide a kind of advertisement pushing equipment, it is possible to be applied to embodiment one or the method for embodiment two.This equipment can be server or PC.Referring to Fig. 5, this equipment includes: receiver module 301 described in embodiment three, acquisition module 302, perform module 303 and sending module 304.The geographical location information that acquisition module 302 gets can be cell information, base station information, gateway address or area information.
In CDMA nets, RadiusAccountingRequest information includes: the content such as User IP, mobile phone logo, ID, NASIP, PCFIP, BSID and SUBNET；In GSM nets, RadiusAccountingRequest information includes: the content such as User IP, mobile phone logo, ID, MCC, MNC, LAC, CID.
When subscriber equipment is reached the standard grade, gateway in addition to user equipment allocation IP address outside, also can configure RadiusAccountingRequest information according to user profile, and this RadiusAccountingRequest information is sent to Radius server carry out aaa authentication.
In above process, above-mentioned RadiusAccountingRequest information is made a copy for advertisement pushing equipment by gateway, or Radius server is transmitted to advertisement pushing equipment after receiving RadiusAccountingRequest information.Therefore, the RadiusAccountingRequest information sent by reception gateway or server just can obtain geographical location information.Under yet other embodiments, Radius server or gateway are after receiving the data transfer request that advertisement pushing equipment sends, RadiusAccountingRequest information is sent to advertisement pushing equipment, and this data transfer request can be sent by advertisement pushing device periodically.
When the geographical position of subscriber equipment changes, subscriber equipment has accessed new base station, but when the gateway that subscriber equipment accesses does not change, gateway will produce RadiusUpdate message, this RadiusUpdate message also includes RadiusAccountingRequest information.By gateway, RadiusAccountingRequest information is made a copy for advertisement pushing equipment, or Radius server is transmitted to advertisement pushing equipment after receiving RadiusAccountingRequest information.And when the gateway that subscriber equipment accesses also changes, now be equivalent to subscriber equipment again reach the standard grade, the new gateway accessed can produce RadiusAccountingRequest information and be sent to Radius server, RadiusAccountingRequest information is made a copy for advertisement pushing equipment by gateway, or Radius server is transmitted to advertisement pushing equipment after receiving RadiusAccountingRequest information.
Further, also carrying ID in billing information request, this ID includes: user account, phone number or IMSI；Advertisement pushing strategy also includes: the incidence relation of advertisement pushing information and ID；Correspondingly,
Acquisition module 302, is additionally operable to, according to RadiusAccountingRequest information, obtain ID；
Perform module 303, for obtaining the advertisement pushing information jointly associated with ID, geographical location information according to advertisement pushing strategy.
Wherein, with the incidence relation of geographical location information, advertisement pushing information may is that advertisement pushing information is corresponding with community, advertisement pushing information is corresponding with base station, or advertisement pushing information is corresponding with region.
Specifically, advertisement pushing information can be the publicity of terminaloriented user, advertised information；Product, service recommendation advertisement pushing information；Can also be non-profit-making advertisement pushing information；Can also is that location-based friend-making information, traffic information；On the other hand, advertisement pushing information can be one or several the combination in word, image, sound.Propelling movement mode can be push concrete ad content, it is also possible to is advertisement link, and advertisement link can allow user oneself decide whether to access advertisement pushing information by clickthrough.
Further, sending module 304 is used for, when the double advertisement pushing information corresponding from ID that is that get is different, the advertisement pushing information that will currently get, send using IP address as destination address, when the double advertisement pushing information corresponding with ID that is that get is identical, the advertisement pushing information currently got is not sent.
Correspondingly, perform module 303 and be additionally operable to, in the advertisement pushing information that sending module 304 will get, using IP address as before destination address sends, it is judged that whether double to get the advertisement pushing information corresponding with ID identical.
Further, perform module 303 and be additionally operable to, when incidence relation or the geographical position change of advertisement pushing information and geographical location information, again obtain the advertisement pushing information jointly associated with ID, geographical location information according to advertisement pushing strategy.And by the advertisement pushing information that sending module 304 will get, send using IP address as destination address.
Further, this equipment also includes:
Judge module 405, for before obtaining, according to advertisement pushing strategy, the advertisement pushing information jointly associated with ID, geographical location information, judging that whether the user corresponding with ID be for exempting from advertisement pushing user according to advertisement pushing strategy, advertisement pushing strategy includes ID and whether exempts from the corresponding relation pushed；
Correspondingly, perform module 303 to be used for, when user is to exempt to push user, the advertisement pushing information jointly associated with ID, geographical location information is not obtained according to advertisement pushing strategy, when user is not exempt to push user, obtain the advertisement pushing information jointly associated with ID, geographical location information according to advertisement pushing strategy.
Further, this equipment also includes:
Memory module 406, in the advertisement pushing information that will get, after mailing to above-mentioned IP address, preserving and push record.Specifically, push record and include always pushing number of times and successfully push number of times, and each user promote record in detail.Certain advertisement pushing information can be pushed number of times by propelling movement record to inquire about；The advertisement pushing information of inquiry appointed day or the propelling movement record of the advertisement pushing information of appointment time period.
Memory module 406 can be additionally used in, after performing module 303 and obtaining, according to advertisement pushing strategy, the advertisement pushing information jointly associated with ID, geographical location information, preserving and obtain record, this acquisition record includes: the incidence relation of advertisement pushing information and ID.Perform module 303 by searching above-mentioned acquisition record it is known that the advertisement pushing information corresponding with ID that gets of last time, by comparing with the advertisement pushing information corresponding with ID currently got, judgement can be completed.
Memory module 406 can be additionally used in, after acquisition module 302 obtains geographical location information, it is possible to preserving geographical location information record, this geographical location information record includes the incidence relation of ID and geographical location information.After getting active user's geographical location information, by searching user's geographical location information last in geographical location information record, namely can determine whether whether user's geographical location information changes.
This advertisement pushing equipment, except completing above-mentioned functions, can also when not changing when geographical location information, periodically push corresponding advertisement pushing information to user, advertisement pushing strategy defines periodically push object, propelling movement time period, push number of times, propelling movement frequency policies etc. to single user.
The embodiment of the present invention by obtaining geographical location information from RadiusAccountingRequest information, and push the advertisement pushing information being associated according to geographical location information；Because when the geographical position of user changes, generation RadiusAccountingRequest information can be triggered, so when geographical location information changes, by the RadiusAccountingRequest information according to user, new geographical location information can be obtained immediately, thus push new advertisement pushing information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
Embodiment five
Embodiments providing a kind of advertisement pushing equipment, this equipment can be such as server, PC.Referring to Fig. 6, this equipment includes: network interface 51, memorizer 52 and processor 53(such as CPU), it is possible to for performing embodiment one or the method for embodiment two.
Below in conjunction with Fig. 5, each component parts of advertisement pushing equipment 50 is carried out concrete introduction:
Memorizer 52 can be used for storing software program and application module, and processor 53 is stored in software program and the application module of memorizer 52 by running, thus performing the application of various functions and the data process of advertisement pushing equipment 50.Memorizer 52 can mainly include storage program area and storage data field, and wherein, storage program area can store the application program etc. needed for operating system, at least one function；Storage data field can store the data (such as advertisement pushing strategy, propelling movement record) etc. that the process according to advertisement pushing equipment 50 creates.In addition, memorizer 52 can include high-speed RAM (RandomAccessMemory, random access memory), it is also possible to include nonvolatile memory (non-volatilememory), for instance at least one disk memory, flush memory device or other volatile solid-state parts.
Network interface 51 can be used for receiving RadiusAccountingRequest information, this RadiusAccountingRequest is Radius server or gateway transmission, carries geographical location information, IP address in this RadiusAccountingRequest information.
Processor 53 is the control centre of advertisement pushing equipment 50, utilizes various interface and the various piece of the whole advertisement pushing equipment of connection.
Specifically, processor 53 is by running or perform to be stored in the software program in memorizer 52 and application module, and calls the data being stored in memorizer 52, and processor 53 can realize, according to RadiusAccountingRequest information, obtain geographical location information, IP address；This geographical location information can be cell information, base station information, gateway address or area information；Obtain the advertisement pushing information being associated with geographical location information according to advertisement pushing strategy, advertisement pushing strategy includes the incidence relation of advertisement pushing information and geographical location information；By network interface 51, the advertisement pushing information got is mail to above-mentioned IP address.Geographical location information includes: cell information, base station information or gateway address.
Further, processor 53 can realize, and according to RadiusAccountingRequest information, obtains ID, also carries ID in billing information request；This ID includes: user account, phone number or IMSI；
The advertisement pushing information jointly associated with ID, geographical location information is obtained according to advertisement pushing strategy；Advertisement pushing strategy also includes: the incidence relation of advertisement pushing information and ID.
Further, processor 53 can realize, in the advertisement pushing information that will get, using IP address as before destination address sends, it is judged that whether double to get the advertisement pushing information corresponding with ID identical；
When the double advertisement pushing information corresponding from ID that is that get is different, by the advertisement pushing information that network interface 51 will currently get, send using IP address as destination address, when the double advertisement pushing information corresponding with ID that is that get is identical, the advertisement pushing information currently got is not sent.
Further, processor 53 can realize, and when incidence relation or the geographical position change of advertisement pushing information and geographical location information, again obtains the advertisement pushing information jointly associated with ID, geographical location information according to advertisement pushing strategy.
Further, processor 53 can realize, before obtaining, according to advertisement pushing strategy, the advertisement pushing information jointly associated with ID, geographical location information, judging that whether the user corresponding with ID be for exempting from advertisement pushing user according to advertisement pushing strategy, advertisement pushing strategy includes ID and whether exempts from the corresponding relation pushed；
When user is to exempt to push user, the advertisement pushing information jointly associated with ID, geographical location information is not obtained according to advertisement pushing strategy, when user is not exempt to push user, obtain the advertisement pushing information jointly associated with ID, geographical location information according to advertisement pushing strategy.
Further, memorizer 52 can be used for preserving propelling movement record, and pushing record record has the record being addressed to IP address in advertisement pushing information.
The embodiment of the present invention by obtaining geographical location information from RadiusAccountingRequest information, and push the advertisement pushing information being associated according to geographical location information；Because when the geographical position of user changes, generation RadiusAccountingRequest information can be triggered, so when geographical location information changes, by the RadiusAccountingRequest information according to user, new geographical location information can be obtained immediately, thus push new advertisement pushing information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
Embodiment six
Embodiments providing a kind of advertisement push system, referring to Fig. 7, this equipment includes:
Such as the advertisement pushing equipment 601 that embodiment three or four or five describes；
Radius server 602, for subscriber equipment 603 being authenticated according to RadiusAccountingRequest information, and is sent to advertisement pushing equipment 601 by this RadiusAccountingRequest information；
Gateway 604, for the ID according to subscriber equipment 603 and IP address, produces RadiusAccountingRequest information, and this RadiusAccountingRequest information is sent to Radius server 602.
The embodiment of the present invention by obtaining geographical location information from RadiusAccountingRequest information, and push the advertisement pushing information being associated according to geographical location information；Because when the geographical position of user changes, generation RadiusAccountingRequest information can be triggered, so when geographical location information changes, by the RadiusAccountingRequest information according to user, new geographical location information can be obtained immediately, thus push new advertisement pushing information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
Embodiment seven
Embodiments providing a kind of advertisement push system, referring to Fig. 8, this equipment includes:
Such as the advertisement pushing equipment 701 that embodiment three or four or five describes；
Radius server 702, for being authenticated subscriber equipment 703 according to RadiusAccountingRequest information；
Gateway 704, for the ID according to subscriber equipment 703 and IP address, produces RadiusAccountingRequest information, and this RadiusAccountingRequest information is sent to advertisement pushing equipment 701 and Radius server 702.
The embodiment of the present invention by obtaining geographical location information from RadiusAccountingRequest information, and push the advertisement pushing information being associated according to geographical location information；Because when the geographical position of user changes, generation RadiusAccountingRequest information can be triggered, so when geographical location information changes, by the RadiusAccountingRequest information according to user, new geographical location information can be obtained immediately, thus push new advertisement pushing information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.
It should be understood that the advertisement pushing equipment that above-described embodiment provides is when advertisement pushed information, only it is illustrated with the division of above-mentioned each functional module, in practical application, as desired above-mentioned functions distribution can be completed by different functional modules, it is divided into different functional modules, to complete all or part of function described above by the internal structure of equipment.It addition, the advertisement pushing equipment that above-described embodiment provides belongs to same design with advertisement sending method embodiment, it implements process and refers to embodiment of the method, repeats no more here.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can be completed by hardware, can also be completed by the hardware that program carrys out instruction relevant, described program can be stored in a kind of computer-readable recording medium, storage medium mentioned above can be read only memory, disk or CD etc..
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all within the spirit and principles in the present invention, any amendment of making, equivalent replacement, improvement etc., should be included within protection scope of the present invention.
Claims (21)
1. an advertisement sending method, it is characterised in that described method includes:
Advertisement pushing equipment receives the billing information request of remote customer dialing authentication system, described billing information request is that gateway is made a copy for described advertisement pushing equipment when sending to remote customer dialing authentication system server, or described remote customer dialing authentication system server receive the described billing information request that described gateway sends after be transmitted to described advertisement pushing equipment, described billing information request carries geographical location information, IP address；
Described advertisement pushing equipment, according to described billing information request, obtains described geographical location information, described IP address；
Described advertisement pushing equipment obtains the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, and described advertisement pushing strategy includes the incidence relation of described advertisement pushing information and described geographical location information；
The described advertisement pushing information that described advertisement pushing equipment will get, sends using described IP address as destination address.
2. method according to claim 1, it is characterised in that described geographical location information includes:
Cell information, base station information or gateway address.
3. method according to claim 1, it is characterized in that, also carrying ID in described billing information request, before described advertisement pushing equipment obtains, according to advertisement pushing strategy, the advertisement pushing information being associated with described geographical location information, described method also includes:
Described advertisement pushing equipment, according to described billing information request, obtains described ID.
4. method according to claim 3, it is characterised in that described ID includes:
User account, phone number or international mobile subscriber identity.
5. method according to claim 3, it is characterised in that described advertisement pushing equipment obtains the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, including:
Described advertisement pushing equipment obtains the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy, and described advertisement pushing strategy also includes: the incidence relation of described advertisement pushing information and described ID.
6. method according to claim 5, it is characterised in that the described advertisement pushing information that described advertisement pushing equipment will get, sends using described IP address as destination address and includes:
When the described advertisement pushing information that double that get and described ID is corresponding is different, the described advertisement pushing information that will currently get, send using described IP address as destination address, when the described advertisement pushing information that double that get and described ID is corresponding is identical, the described advertisement pushing information currently got is not sent.
7. method according to claim 5, it is characterised in that described method also includes:
When incidence relation or the change of described geographical location information of described advertisement pushing information and described geographical location information, described advertisement pushing equipment obtains the described advertisement pushing information jointly associated with described ID, described geographical location information again according to described advertisement pushing strategy.
8. method according to claim 5, it is characterized in that, described advertisement pushing strategy also includes described ID and whether exempts from the corresponding relation pushed, then before described advertisement pushing equipment obtains, according to described advertisement pushing strategy, the described advertisement pushing information being jointly associated with described ID, described geographical location information, described method also includes:
According to described advertisement pushing strategy, described advertisement pushing equipment judges that whether the user corresponding with described ID be for exempting from advertisement pushing user；
Correspondingly, described advertisement pushing equipment obtains the described advertisement pushing information being associated with described ID, described geographical location information according to described advertisement pushing strategy, including:
When described user is to exempt to push user, described advertisement pushing equipment does not obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy, when described user is not exempt to push user, described advertisement pushing equipment obtains the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.
9. the method according to any one of claim 1-8, it is characterised in that described method also includes:
In the described advertisement pushing information that described advertisement pushing equipment will get, using described IP address as after destination address sends, described advertisement pushing equipment preserves and pushes record.
10. an advertisement pushing equipment, it is characterised in that described equipment includes:
Receiver module, for receiving the billing information request of remote customer dialing authentication system, described billing information request is that gateway is made a copy for described advertisement pushing equipment when sending to remote customer dialing authentication system server, or described remote customer dialing authentication system server receive the described billing information request that described gateway sends after be transmitted to described advertisement pushing equipment, described billing information request carries geographical location information, IP address；
Acquisition module, for according to described billing information request, obtaining described geographical location information, described IP address；
Performing module, for obtaining the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, described advertisement pushing strategy includes the incidence relation of described advertisement pushing information and described geographical location information；
Sending module, the described advertisement pushing information that will get, send using described IP address as destination address.
11. equipment according to claim 10, it is characterised in that described geographical location information includes:
Cell information, base station information or gateway address.
12. equipment according to claim 10, it is characterised in that also carry ID in described billing information request,
Described acquisition module, is additionally operable to, before the described advertisement pushing information being associated with described geographical location information according to the acquisition of advertisement pushing strategy, according to described billing information request, obtain described ID.
13. equipment according to claim 12, it is characterised in that described ID includes:
User account, phone number or international mobile subscriber identity.
14. equipment according to claim 12, it is characterized in that, described execution module, for obtaining the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy, described advertisement pushing strategy also includes: the incidence relation of described advertisement pushing information and described ID.
15. equipment according to claim 14, it is characterized in that, described sending module is used for, when the described advertisement pushing information that double that get and described ID is corresponding is different, the described advertisement pushing information that will currently get, send as destination address using described IP address, when the described advertisement pushing information that double that get and described ID is corresponding is identical, the described advertisement pushing information currently got is not sent.
16. equipment according to claim 14, it is characterised in that
Described execution module, it is additionally operable to, when the incidence relation of described advertisement pushing information and described geographical location information or the change of described geographical position, again obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.
17. equipment according to claim 14, it is characterised in that described equipment also includes:
Judge module, for before the described described advertisement pushing information jointly associated with described ID, described geographical location information according to the acquisition of described advertisement pushing strategy, judging that whether the user corresponding with described ID be for exempting from advertisement pushing user according to described advertisement pushing strategy, described advertisement pushing strategy includes described ID and whether exempts from the corresponding relation pushed；
Correspondingly, described execution module is used for, when described user is to exempt to push user, the described advertisement pushing information jointly associated with described ID, described geographical location information is not obtained according to described advertisement pushing strategy, when described user is not exempt to push user, obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.
18. according to the equipment described in any one of claim 10-17, it is characterised in that described equipment also includes:
Memory module, in the described described advertisement pushing information that will get, using described IP address as after destination address sends, preserving and push record.
19. an advertisement pushing equipment, it is characterised in that described equipment includes: processor and memorizer, for performing the advertisement sending method as described in any one of claim 1-9.
20. an advertisement push system, it is characterised in that described system includes:
Advertisement pushing equipment as described in any one of claim 10-19；
Remote customer dialing authentication system server, is authenticated described subscriber equipment for the billing information request according to remote customer dialing authentication system；
Gateway, for the ID according to described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server and described advertisement pushing equipment.
21. an advertisement push system, it is characterised in that described system includes:
Advertisement pushing equipment as described in any one of claim 10-19；
Remote customer dialing authentication system server, is authenticated subscriber equipment for the billing information request according to remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described advertisement pushing equipment；
Gateway, for the ID according to described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server.
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| CN105045811B (en) * | 2015-06-12 | 2018-11-20 | 广东小天才科技有限公司 | A kind of method and device pushing learning materials |
| CN106936881B (en) * | 2015-12-31 | 2020-06-09 | 阿里巴巴集团控股有限公司 | Information pushing method and device based on geographic position |
| CN107087013B (en) * | 2016-02-16 | 2020-07-07 | 中兴通讯股份有限公司 | CDN system of mobile base station and service method thereof |
| CN106453617B (en) * | 2016-11-11 | 2019-09-20 | 北京锐安科技有限公司 | A kind of information-pushing method and information push platform |
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| CN107194740B (en) * | 2017-05-31 | 2021-01-29 | 北京小米移动软件有限公司 | Promotion information display method and device and computer readable storage medium |
| CN108172144A (en) * | 2017-12-19 | 2018-06-15 | 湖南光学传媒有限公司 | Advertisement play system based on projection |
| CN109995798B (en) * | 2017-12-29 | 2021-05-04 | Tcl科技集团股份有限公司 | Information pushing method and equipment thereof |
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