CN103547333A - Ad pushing method, device and system - Google Patents
Ad pushing method, device and system Download PDFInfo
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- CN103547333A CN103547333A CN201380000389.3A CN201380000389A CN103547333A CN 103547333 A CN103547333 A CN 103547333A CN 201380000389 A CN201380000389 A CN 201380000389A CN 103547333 A CN103547333 A CN 103547333A
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Abstract
The embodiments of the invention provide an ad pushing method, device and system, and relate advertizing filed. The method includes the steps of receiving accounting request information from a remote authentication dial-in user service (RADIUS), wherein the accounting request information is sent by a RADIUS server or gateway; obtaining geographic information, user 's ip address according to the accounting request information; obtaining relates ad pushing information according to ad push strategy and the geographic information; and sending the obtained ad pushing information to the user 's ip address. The device comprises a receiving module, an obtaining module, an executing module and a sending module. The system comprises an ad pushing device, a RADIUS server and a gateway. Ad is pushed based on geographic information obtained according to the RADIUS accounting request, thereby overcoming the problem that ad pushing can not be updated according to change of geographic information and improving ad pushing efficiency and quality.
Description
Technical field
The present invention relates to advertisement putting field, particularly a kind of advertisement sending method, equipment and system.
Background technology
Advertisement, as a kind of important means that publicizes commodity, is affecting our life by media such as TV, newspaper, networks.Along with the development of mobile Internet and intelligent terminal, smart mobile phone also becomes an Important Platform of advertisement putting gradually.
Existing a kind of based on take the advertisement pushing technology of the mobile terminal that smart mobile phone is object: according to the geographical location information at the current place of user, to this user, to push the ad content being associated with this geographical location information.Particularly, the geographical location information at user place is according to GPS(Global Positioning System, global positioning system) location of technology cycle obtains, and the geographical location information at user place arranges with associated mobile operator or the advertiser of relying on of advertisement.
In realizing process of the present invention, inventor finds that prior art at least exists following problem:
In prior art, the geographical location information that obtains user place is periodic, therefore, when the geographical position at user place changes, prior art cannot be obtained the geographical location information at up-to-date user place immediately, and the advertisement that is associated with the geographical location information at up-to-date user place of propelling movement, thereby cause advertisement pushing to be upgraded not in time, reduced the value of advertisement pushing.
Summary of the invention
While changing in order to solve the geographical location information at user place in prior art, advertisement can not be upgraded thereupon, and the embodiment of the present invention provides a kind of advertisement sending method, equipment and system.Described technical scheme is as follows:
First aspect, the embodiment of the present invention provides a kind of advertisement sending method, and described method comprises:
The billing information request of receiving remote subscriber dialing Verification System, described billing information request is that remote customer dialing authentication system server or gateway send, and carries geographical location information, IP address in described billing information request;
According to described billing information request, obtain described geographical location information, described IP address;
According to advertisement pushing strategy, obtain the advertisement pushing information being associated with described geographical location information, described advertisement pushing strategy comprises the incidence relation of described advertisement pushing information and described geographical location information;
By the described advertisement pushing information getting, the described IP address of usining sends as destination address.
In conjunction with first aspect, in one implementation, described geographical location information comprises:
Cell information, base station information or gateway address.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, in described billing information request, also carry ID, described according to advertisement pushing strategy, obtain the advertisement pushing information being associated with described geographical location information before, described method also comprises:
According to described billing information request, obtain described ID.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, described ID comprises:
User account, phone number or international mobile subscriber identity.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, the described advertisement pushing information being associated with described geographical location information of obtaining according to advertisement pushing strategy, comprising:
According to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information, described advertisement pushing strategy also comprises: the incidence relation of described advertisement pushing information and described ID.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, described by the described advertisement pushing information getting, the described IP address of usining sends and comprises as destination address:
When double described advertisement pushing information that get and that described ID is corresponding is different, by the current described advertisement pushing information getting, the described IP address of usining sends as destination address, when double described advertisement pushing information that get and that described ID is corresponding is identical, the current described advertisement pushing information getting is not sent.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, described method also comprises:
When the incidence relation of described advertisement pushing information and described geographical location information or described geographical location information change, again according to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information.
In conjunction with first aspect and above-mentioned implementation, in another kind of implementation, the corresponding relation whether described advertisement pushing strategy also comprises described ID and exempt to push, described according to described advertisement pushing strategy, obtain the described advertisement pushing information being jointly associated with described ID, described geographical location information before, described method also comprises:
According to described advertisement pushing strategy, judge that whether the user corresponding with described ID be for exempting from advertisement pushing user;
Correspondingly, the described described advertisement pushing information being associated with described ID, described geographical location information of obtaining according to described advertisement pushing strategy, comprising:
When described user is while exempting to push user, according to described advertisement pushing strategy, do not obtain and described ID, the common associated described advertisement pushing information of described geographical location information, when described user is not while exempting to push user, according to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information.
In conjunction with aspect and above-mentioned implementation, in another kind of implementation, described method also comprises:
Described, by the described advertisement pushing information getting, after the described IP address of usining sends as destination address, preserve and push record.
Second aspect, the embodiment of the present invention also provides a kind of advertisement pushing equipment, and described equipment comprises:
Receiver module, for the billing information request of receiving remote subscriber dialing Verification System, described billing information request is that remote customer dialing authentication system server or gateway send, and carries geographical location information, IP address in described billing information request;
Acquisition module, for according to described billing information request, obtains described geographical location information, IP address;
Executive Module, for obtain the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, described advertisement pushing strategy comprises the incidence relation of described advertisement pushing information and described geographical location information;
Sending module, for by the described advertisement pushing information getting, the described IP address of usining sends as destination address.
In conjunction with second aspect, in one implementation, described geographical location information comprises:
Cell information, base station information or gateway address.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, in described billing information request, also carry ID,
Described acquisition module, also for described according to advertisement pushing strategy, obtain the advertisement pushing information being associated with described geographical location information before, according to described billing information request, obtain described ID.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described ID comprises:
User account, phone number or international mobile subscriber identity.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described Executive Module, for obtaining according to described advertisement pushing strategy and described ID, the common associated described advertisement pushing information of described geographical location information, described advertisement pushing strategy also comprises: the incidence relation of described advertisement pushing information and described ID.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation,
Described sending module is used for, when double described advertisement pushing information that get and that described ID is corresponding is different, by the current described advertisement pushing information getting, the described IP address of usining sends as destination address, when double described advertisement pushing information that get and that described ID is corresponding is identical, the current described advertisement pushing information getting is not sent.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described Executive Module, while also changing for the incidence relation when described advertisement pushing information and described geographical location information or described geographical position, again according to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described equipment also comprises:
Judge module, for obtaining according to described advertisement pushing strategy with before described ID, the common associated described advertisement pushing information of described geographical location information described, according to described advertisement pushing strategy, judge that whether the user corresponding with described ID be for exempting from advertisement pushing user, the corresponding relation that described advertisement pushing strategy comprises described ID and whether exempts to push;
Correspondingly, described Executive Module is used for, when described user is while exempting to push user, according to described advertisement pushing strategy, do not obtain and described ID, the common associated described advertisement pushing information of described geographical location information, when described user is not while exempting to push user, according to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information.
In conjunction with second aspect and above-mentioned implementation, in another kind of implementation, described equipment also comprises:
Memory module, for described by the described advertisement pushing information getting, after the described IP address of usining sends as destination address, preserve to push record.
The third aspect, the embodiment of the present invention also provides a kind of advertisement pushing equipment, and described equipment comprises: processor and memory, for carrying out advertisement sending method as above.
Fourth aspect, the embodiment of the present invention also provides a kind of advertisement pushing system, and described system comprises:
Advertisement pushing equipment as above;
Remote customer dialing authentication system server, for authenticating subscriber equipment according to the billing information request of remote customer dialing authentication system;
Gateway, be used for according to the ID of described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server and described advertisement pushing equipment.
The 5th aspect, the embodiment of the present invention also provides a kind of advertisement pushing system, and described system comprises:
Advertisement pushing equipment as above;
Remote customer dialing authentication system server, for according to the billing information request of remote customer dialing authentication system, subscriber equipment being authenticated, and sends to described advertisement pushing equipment by the billing information request of described remote customer dialing authentication system;
Gateway, be used for according to the ID of described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server.
The beneficial effect of the technical scheme that the embodiment of the present invention provides is:
The embodiment of the present invention is by obtain geographical location information from Radius Accounting Request information, and the advertisement pushing information that propelling movement is associated according to geographical location information; Because when user's geographical position changes, meeting triggering for generating Radius Accounting Request information, so when geographical location information changes, by according to user's Radius Accounting Request information, can obtain immediately new geographical location information, thereby push new advertisement pushing information, avoided the problem that in prior art, advertisement pushing can not upgrade in time along with geographical location information change, improved advertisement pushing efficiency and quality.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing of required use during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the advertisement sending method flow chart that the embodiment of the present invention one provides;
Fig. 2 is the advertisement sending method flow chart that the embodiment of the present invention two provides;
Fig. 3 is the particular flow sheet of the reception Radius Accounting Request information that provides of the embodiment of the present invention two;
Fig. 4 is the structural representation of the advertisement pushing equipment that provides of the embodiment of the present invention three;
Fig. 5 is the structural representation of the advertisement pushing equipment that provides of the embodiment of the present invention four;
Fig. 6 is the structural representation of the advertisement pushing equipment that provides of the embodiment of the present invention five;
Fig. 7 is the structural representation of the advertisement pushing system that provides of the embodiment of the present invention six;
Fig. 8 is the structural representation of the advertisement pushing system that provides of the embodiment of the present invention seven.
The specific embodiment
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
Embodiment mono-
The embodiment of the present invention provides a kind of advertisement sending method, and referring to Fig. 1, the method comprises:
Step 101: receive Radius Accounting Request(Remote Authentication Dial In User Service Accounting Request, the accounting request of remote customer dialing authentication system) information, this Radius Accounting Request information is that Radius server or gateway send, in this Radius Accounting Request information, carry geographical location information, User IP (Internet Protocol, Internet protocol) address.It should be noted that, Radius server refers to the server of supporting Radius agreement, is also known as AAA(Authentication, Authorization, Accounting, checking, authorization and accounting) server.Radius Accounting Request is the request message that gateway sends to Radius server, in the embodiment of the present invention, advertisement pushing server has two kinds of modes can receive Radius Accounting Request information, be gateway except send a Radius Accounting Request information to Radius server, the Radius Accounting Request information of also making a copy for is to advertisement pushing server; Another implementation method is, Radius server is received after the Radius Accounting Request information that gateway sends, is transmitted to advertisement pushing server.
Step 102: according to Radius Accounting Request information, obtain geographical location information, IP address; This geographical location information can be cell information, base station information, gateway address or area information, selects the precision that different geographical location information locates so may be also different, also different to the consumption of telecommunication system resources.
Step 103: obtain the advertisement pushing information being associated with geographical location information according to advertisement pushing strategy, advertisement pushing strategy comprises the incidence relation of advertisement pushing information and geographical location information, it should be noted that, if advertisement pushing strategy is the direct correlation relation between advertisement pushing information and geographical location information, be for example the corresponding relation of advertisement pushing information and cell information, can directly according to geographical location information, obtain advertisement pushing information so; If advertisement pushing strategy is the indirect association relation between advertisement pushing information and geographical location information, such as first cell information being associated with to the physical location informations such as street, building, again physical location information is associated with to advertisement pushing information, so just need first according to geographical location information, to obtain physical location information, then could obtain advertisement pushing information.
Step 104: the advertisement pushing information by getting, mails to above-mentioned IP address.Mail to IP address, the described IP address of namely usining sends as destination address.Then user terminal can be received this advertisement pushing information.
The embodiment of the present invention is by obtain geographical location information from Radius Accounting Request information, and the advertisement pushing information that propelling movement is associated according to geographical location information; Because when user's geographical position changes, meeting triggering for generating Radius Accounting Request information, so when geographical location information changes, by according to user's Radius Accounting Request information, can obtain immediately new geographical location information, thereby push new advertisement pushing information, avoided the problem that in prior art, advertisement pushing can not upgrade in time along with geographical location information change, improved advertisement pushing efficiency and quality.
Embodiment bis-
The embodiment of the present invention provides a kind of advertisement sending method, and referring to Fig. 2, the method comprises:
Step 201: receive Radius Accounting Request information, this Radius Accounting Request information is that Radius server or gateway send, and carries geographical location information, IP address, ID in Radius Accounting Request information.This geographical location information can be cell information, base station information or gateway address.
Particularly, in the process of above-mentioned reception Radius Accounting Request information, be mainly concerned with subscriber equipment, advertisement pushing equipment (seeing embodiment tri-, four, five), gateway and Radius server; Wherein, gateway is used for connecting subscriber equipment, and subscriber equipment is linked into internet; Radius server, for when subscriber equipment accessing Internet, carries out aaa authentication to subscriber equipment.
Below in conjunction with Fig. 3, advertisement pushing equipment in step 201 is received in Radius Accounting Request information process, the reciprocal process of subscriber equipment, gateway and Radius server briefly explains:
Step 2011: subscriber equipment is reached the standard grade, ID is sent to gateway, ID is for example user account, phone number or IMSI(International Mobile Subscriber Identification Number, international mobile subscriber identity) etc. information; Reach the standard grade and refer to subscriber equipment online, access to mobile network, mobile network is GSM(Global System For Mobile Communications for example, global system for mobile communications) net, CDMA(Code Division Multiple Access, CDMA) net, or Long Term Evolution (Long Term Evolution, LTE).
Step 2012: gateway is user equipment allocation IP address.
Step 2013: gateway basis is the IP address of user equipment allocation, and the information of the subscriber equipment receiving transmission, configuration Radius Accounting Request information.
Step 2014: gateway sends to Radius server by the Radius Accounting Request information configuring.
Step 2015: except the Radius Accounting Request information configuring is sent to Radius server, also Radius Accounting Request information is made a copy for to advertisement pushing equipment at gateway.
Step 2016:Radius server receives after the Radius Accounting Request information of gateway transmission, and Radius Accounting Request information is transmitted to advertisement pushing equipment.
What deserves to be explained is, above-mentioned steps 2015 and step 2016 can all not carried out, and only need to select one in two steps to implement.
Correspondingly, advertisement pushing equipment receives Radius Accounting Request information.
The content of Radius Accounting Request information is done to simple declaration below, for convenient, introduce that to take CDMA net and GSM net be example.In CDMA net, Radius Accounting Request information comprises: User IP, mobile phone logo, ID, NAS(Network Access Server, network access server) IP, PCF(Packet Control Function, Packet Control Function) IP, BSID(Base Station Identity Code, base station identity code) and SUBNET(subnet) etc. content; In GSM net, Radius Accounting Request information comprises: User IP, mobile phone logo, ID, MCC(Mobile Country Code, mobile national number), MNC(Mobile Network Code, mobile network code), LAC(Location Area Code, Location Area Code), CID(Cell Identity, cell identification code) etc. content.
Under another embodiment, Radius server or gateway are after receiving the data transfer request of advertisement pushing equipment transmission, Radius Accounting Request information is sent to advertisement pushing equipment, and this data transfer request can be sent by advertisement pushing equipment periodic.
In addition, when the geographical position of subscriber equipment changes, subscriber equipment has accessed new base station, but when the gateway that subscriber equipment accesses does not change, gateway will produce Radius Update(remote customer dialing authentication system update) message, in this Radius Update message, also comprise Radius Accounting Request information, by gateway, Radius Accounting Request information is made a copy for to advertisement pushing equipment, or Radius server is transmitted to advertisement pushing equipment after receiving Radius Accounting Request information.And when the gateway of subscriber equipment access also changes, now being equivalent to subscriber equipment reaches the standard grade again, the gateway of new access can produce Radius Accounting Request information and send to Radius server, gateway makes a copy for Radius Accounting Request information to advertisement pushing equipment, or Radius server is transmitted to advertisement pushing equipment after receiving Radius Accounting Request information.Therefore, by obtain user's geographical location information, the user's that can upgrade in time geographical location information from this Radius Accounting Request information.
Step 202: according to Radius Accounting Request information, obtain geographical location information, IP address, ID, this geographical location information can be cell information, base station information, gateway address or area information.This ID can be user account, phone number or IMSI.
Particularly, in Radius Accounting Request information, include the field in base station, community, region, as long as extract relevant field, just can obtain these information.Particularly, CDMA Netcom crosses NAS IP, PCF IP, BSID and SUBNET field and comes that MCC, MNC cross in identified areas, community, base station information ，GSM Netcom, LAC, CID come identified areas, community, base station information.
Step 203: whether for exempting from advertisement pushing user, this advertisement pushing strategy comprises according to the advertisement pushing strategy judgement user corresponding with ID: ID and the corresponding relation of whether exempting from propelling movement; When this user is while exempting to push user, exit this flow process, when this user is not while exempting to push user, perform step 204.
Particularly, advertisement pushing strategy is that keeper or operator work out, by advertisement pushing information and geographical location information, ID with whether exempt from propelling movement and be associated.The keeper that advertisement pushing strategy need to examine through having authority examines and to pass through, and transfers " issuing " state to and just can bring into use.
Step 204: obtain and ID, the common associated advertisement pushing information of geographical location information according to advertisement pushing strategy.Advertisement pushing strategy also comprises: the incidence relation of the incidence relation of advertisement pushing information and geographical location information, advertisement pushing information and ID.
Wherein, the incidence relation of advertisement pushing information and geographical location information can be: advertisement pushing information is corresponding with community, and advertisement pushing information is corresponding with base station, or advertisement pushing information is corresponding with region.
Advertisement pushing information can be publicity, the advertised information of intended for end consumers; Product, service recommendation advertisement pushing information; Also can be non-profit-making advertisement pushing information; Can also be location-based friend-making information, traffic information; On the other hand, advertisement pushing information can be one or several the combination in word, image, sound.Propelling movement mode can be to push concrete ad content, can be also advertisement link or advertisement network address, and advertisement link can allow user oneself determine whether by clickthrough, access advertisement pushing information.
Further, obtaining according to advertisement pushing strategy with after ID, the common associated advertisement pushing information of geographical location information, preserve and obtain record, this obtains record and comprises: the incidence relation of advertisement pushing information and ID.
Step 205: when the double advertisement pushing information corresponding from ID that get is different, by the current advertisement pushing information getting, the IP address of usining sends as destination address, when the double advertisement pushing information corresponding with ID that get is identical, the current advertisement pushing information getting is not sent.
Whether the double advertisement pushing information corresponding with ID that get is identical can judge in the following manner:
Search the above-mentioned advertisement pushing information corresponding with ID that record can know that the last time gets of obtaining, by the advertisement pushing information corresponding with current that get and ID, compare, can complete judgement.
When subscriber equipment is online, by advertisement pushing information pushing, give the IP address corresponding with this ID, because include User IP in Radius Accounting Request information, therefore according to ID, can obtain the IP address of subscriber equipment, can carry out by the IP address of this subscriber equipment the propelling movement of advertisement pushing information.When subscriber equipment rolls off the production line, can produce corresponding Radius information yet, by receiving this Radius information, can determine user offline, and subscriber equipment does not carry out the propelling movement of advertisement pushing information after rolling off the production line.
Step 206: preserve and push record.
This propelling movement record can comprise that the advertisement pushing information of propelling movement, the ID of subscriber equipment pushing are, the corresponding relation of IP address.Particularly, push record and comprise total propelling movement number of times and successfully push number of times, and each user's detailed promotion record.By propelling movement, record and can push number of times to certain advertisement pushing information and inquire about; The propelling movement record of the inquiry advertisement pushing information of scheduled date or the advertisement pushing information of fixed time section.
What deserves to be explained is, above-mentioned steps 203,205 and 206 is optional step.
Step 207: when the incidence relation of advertisement pushing information and geographical location information or geographical location information change, again according to advertisement pushing strategy, obtain and ID, the common associated advertisement pushing information of geographical location information, and by the advertisement pushing information getting, the IP address of usining sends as destination address.
In step 202, obtain after geographical location information, can preserve geographical location information record, this geographical location information record comprises the incidence relation of ID and geographical location information.
After getting active user's geographical location information, by searching last user's geographical location information in geographical location information record, can judge whether user's geographical location information changes.
This advertisement sending method, except above-mentioned steps 201-207, can also comprise: when the incidence relation of advertisement pushing information and geographical location information or geographical location information do not change, periodically to IP address advertisement pushed information, in advertisement pushing strategy, defined ID, time period of propelling movement of periodically pushing, pushed number of times, to the propelling movement frequency strategy at alone family etc.
The embodiment of the present invention is by obtain geographical location information from Radius Accounting Request information, and the advertisement pushing information that propelling movement is associated according to geographical location information; Because when user's geographical position changes, meeting triggering for generating Radius Accounting Request information, so when geographical location information changes, by according to user's Radius Accounting Request information, can obtain immediately new geographical location information, thereby push new advertisement pushing information, avoided the problem that in prior art, advertisement pushing can not upgrade in time along with geographical location information change, improved advertisement pushing efficiency and quality.
Embodiment tri-
The embodiment of the present invention provides a kind of advertisement pushing equipment, can be applied to the method for embodiment mono-or embodiment bis-.This equipment can be server or PC.Referring to Fig. 4, this equipment comprises:
Sending module 304, for by the advertisement pushing information getting, mails to above-mentioned IP address.
The embodiment of the present invention is by obtain geographical location information from Radius Accounting Request information, and the advertisement pushing information that propelling movement is associated according to geographical location information; Because when user's geographical position changes, meeting triggering for generating Radius Accounting Request information, so when geographical location information changes, by according to user's Radius Accounting Request information, can obtain immediately new geographical location information, thereby push new advertisement pushing information, avoided the problem that in prior art, advertisement pushing can not upgrade in time along with geographical location information change, improved advertisement pushing efficiency and quality.
Embodiment tetra-
The embodiment of the present invention provides a kind of advertisement pushing equipment, can be applied to the method for embodiment mono-or embodiment bis-.This equipment can be server or PC.Referring to Fig. 5, this equipment comprises: receiver module 301, acquisition module 302, Executive Module 303 and the sending module 304 in embodiment tri-, described.The geographical location information that acquisition module 302 gets can be cell information, base station information, gateway address or area information.
In CDMA net, Radius Accounting Request information comprises: the contents such as User IP, mobile phone logo, ID, NAS IP, PCF IP, BSID and SUBNET; In GSM net, Radius Accounting Request information comprises: the contents such as User IP, mobile phone logo, ID, MCC, MNC, LAC, CID.
When subscriber equipment is reached the standard grade, gateway is except giving user equipment allocation IP address, also can configure Radius Accounting Request information according to user profile, and this Radius Accounting Request information is sent to Radius server carry out aaa authentication.
In said process, gateway makes a copy for above-mentioned Radius Accounting Request information to advertisement pushing equipment, or Radius server is transmitted to advertisement pushing equipment after receiving Radius Accounting Request information.Therefore, by receiving the Radius Accounting Request information of gateway or server transmission, just can access geographical location information.Under another embodiment, Radius server or gateway are after receiving the data transfer request of advertisement pushing equipment transmission, Radius Accounting Request information is sent to advertisement pushing equipment, and this data transfer request can be sent by advertisement pushing equipment periodic.
When the geographical position of subscriber equipment changes, subscriber equipment has accessed new base station, but when the gateway that subscriber equipment accesses does not change, gateway will produce Radius Update message, in this Radius Update message, also comprise Radius Accounting Request information.By gateway, Radius Accounting Request information is made a copy for to advertisement pushing equipment, or Radius server is transmitted to advertisement pushing equipment after receiving Radius Accounting Request information.And when the gateway of subscriber equipment access also changes, now being equivalent to subscriber equipment reaches the standard grade again, the gateway of new access can produce Radius Accounting Request information and send to Radius server, gateway makes a copy for Radius Accounting Request information to advertisement pushing equipment, or Radius server is transmitted to advertisement pushing equipment after receiving Radius Accounting Request information.
Further, also carry ID in billing information request, this ID comprises: user account, phone number or IMSI; Advertisement pushing strategy also comprises: the incidence relation of advertisement pushing information and ID; Correspondingly,
Wherein, the incidence relation of advertisement pushing information and geographical location information can be: advertisement pushing information is corresponding with community, and advertisement pushing information is corresponding with base station, or advertisement pushing information is corresponding with region.
Particularly, advertisement pushing information can be publicity, the advertised information of intended for end consumers; Product, service recommendation advertisement pushing information; Also can be non-profit-making advertisement pushing information; Can also be location-based friend-making information, traffic information; On the other hand, advertisement pushing information can be one or several the combination in word, image, sound.Propelling movement mode can be to push concrete ad content, can be also advertisement link, and advertisement link can allow user oneself determine whether by clickthrough, access advertisement pushing information.
Further, sending module 304 for, when the double advertisement pushing information corresponding from ID that get is different, by the current advertisement pushing information getting, the IP address of usining sends as destination address, when the double advertisement pushing information corresponding with ID that get is identical, the current advertisement pushing information getting is not sent.
Correspondingly, Executive Module 303 also for, at sending module 304, by the advertisement pushing information getting, before the IP address of usining sends as destination address, judge that whether double to get the advertisement pushing information corresponding with ID identical.
Further, Executive Module 303 also for, when the incidence relation of advertisement pushing information and geographical location information or geographical position change, again according to advertisement pushing strategy, obtain and ID, the common associated advertisement pushing information of geographical location information.And by sending module 304 by the advertisement pushing information getting, the IP address of usining sends as destination address.
Further, this equipment also comprises:
Correspondingly, Executive Module 303 for, when user is while exempting to push user, according to advertisement pushing strategy, do not obtain and ID, the common associated advertisement pushing information of geographical location information, when user is not while exempting to push user, according to advertisement pushing strategy, obtain and ID, the common associated advertisement pushing information of geographical location information.
Further, this equipment also comprises:
This advertisement pushing equipment, except completing above-mentioned functions, can also be when geographical location information change, periodically to user, push corresponding advertisement pushing information, in advertisement pushing strategy, defined object, time period of propelling movement of periodically pushing, push number of times, to the propelling movement frequency strategy at alone family etc.
The embodiment of the present invention is by obtain geographical location information from Radius Accounting Request information, and the advertisement pushing information that propelling movement is associated according to geographical location information; Because when user's geographical position changes, meeting triggering for generating Radius Accounting Request information, so when geographical location information changes, by according to user's Radius Accounting Request information, can obtain immediately new geographical location information, thereby push new advertisement pushing information, avoided the problem that in prior art, advertisement pushing can not upgrade in time along with geographical location information change, improved advertisement pushing efficiency and quality.
Embodiment five
The embodiment of the present invention provides a kind of advertisement pushing equipment, and this equipment can be for example server, PC.Referring to Fig. 6, this equipment comprises: network interface 51, memory 52 and processor 53(be CPU for example), can be for carrying out the method for embodiment mono-or embodiment bis-.
Below in conjunction with Fig. 5, each component parts of advertisement pushing equipment 50 is carried out to concrete introduction:
Particularly, processor 53 is by moving or carry out software program and the application module being stored in memory 52, and calls the data that are stored in memory 52, and processor 53 can be realized, according to Radius Accounting Request information, obtain geographical location information, IP address; This geographical location information can be cell information, base station information, gateway address or area information; According to advertisement pushing strategy, obtain the advertisement pushing information being associated with geographical location information, advertisement pushing strategy comprises the incidence relation of advertisement pushing information and geographical location information; By network interface 51, the advertisement pushing information getting is mail to above-mentioned IP address.Geographical location information comprises: cell information, base station information or gateway address.
Further, processor 53 can be realized, and according to Radius Accounting Request information, obtains ID, also carries ID in billing information request; This ID comprises: user account, phone number or IMSI;
According to advertisement pushing strategy, obtain and ID, the common associated advertisement pushing information of geographical location information; Advertisement pushing strategy also comprises: the incidence relation of advertisement pushing information and ID.
Further, processor 53 can be realized, and by the advertisement pushing information getting, before the IP address of usining sends as destination address, judges that whether double to get the advertisement pushing information corresponding with ID identical;
When the double advertisement pushing information corresponding from ID that get is different, by network interface 51 by the current advertisement pushing information getting, the IP address of usining sends as destination address, when the double advertisement pushing information corresponding with ID that get is identical, the current advertisement pushing information getting is not sent.
Further, processor 53 can be realized, and when the incidence relation of advertisement pushing information and geographical location information or geographical position change, again according to advertisement pushing strategy, obtains and ID, the common associated advertisement pushing information of geographical location information.
Further, processor 53 can be realized, according to advertisement pushing strategy, obtaining with before ID, the common associated advertisement pushing information of geographical location information, according to advertisement pushing strategy, judge that whether the user corresponding with ID be for exempting from advertisement pushing user, the corresponding relation that advertisement pushing strategy comprises ID and whether exempts to push;
When user is while exempting to push user, according to advertisement pushing strategy, do not obtain and ID, the common associated advertisement pushing information of geographical location information, when user is not while exempting to push user, according to advertisement pushing strategy, obtain and ID, the common associated advertisement pushing information of geographical location information.
Further, memory 52 can be used for preserving propelling movement record, pushes and records the record that is addressed to IP address in advertisement pushing information.
The embodiment of the present invention is by obtain geographical location information from Radius Accounting Request information, and the advertisement pushing information that propelling movement is associated according to geographical location information; Because when user's geographical position changes, meeting triggering for generating Radius Accounting Request information, so when geographical location information changes, by according to user's Radius Accounting Request information, can obtain immediately new geographical location information, thereby push new advertisement pushing information, avoided the problem that in prior art, advertisement pushing can not upgrade in time along with geographical location information change, improved advertisement pushing efficiency and quality.
Embodiment six
The embodiment of the present invention provides a kind of advertisement pushing system, and referring to Fig. 7, this equipment comprises:
As embodiment tri-or the four or five advertisement pushing equipment 601 of describing;
The embodiment of the present invention is by obtain geographical location information from Radius Accounting Request information, and the advertisement pushing information that propelling movement is associated according to geographical location information; Because when user's geographical position changes, meeting triggering for generating Radius Accounting Request information, so when geographical location information changes, by according to user's Radius Accounting Request information, can obtain immediately new geographical location information, thereby push new advertisement pushing information, avoided the problem that in prior art, advertisement pushing can not upgrade in time along with geographical location information change, improved advertisement pushing efficiency and quality.
Embodiment seven
The embodiment of the present invention provides a kind of advertisement pushing system, and referring to Fig. 8, this equipment comprises:
As embodiment tri-or the four or five advertisement pushing equipment 701 of describing;
The embodiment of the present invention is by obtain geographical location information from Radius Accounting Request information, and the advertisement pushing information that propelling movement is associated according to geographical location information; Because when user's geographical position changes, meeting triggering for generating Radius Accounting Request information, so when geographical location information changes, by according to user's Radius Accounting Request information, can obtain immediately new geographical location information, thereby push new advertisement pushing information, avoided the problem that in prior art, advertisement pushing can not upgrade in time along with geographical location information change, improved advertisement pushing efficiency and quality.
It should be noted that: the advertisement pushing equipment that above-described embodiment provides is when advertisement pushed information, only the division with above-mentioned each functional module is illustrated, in practical application, can above-mentioned functions be distributed and by different functional modules, completed as required, the internal structure of the equipment of being about to is divided into different functional modules, to complete all or part of function described above.In addition, advertisement pushing equipment and advertisement sending method embodiment that above-described embodiment provides belong to same design, and its specific implementation process refers to embodiment of the method, repeats no more here.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
One of ordinary skill in the art will appreciate that all or part of step that realizes above-described embodiment can complete by hardware, also can come the hardware that instruction is relevant to complete by program, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be read-only storage, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (21)
1. an advertisement sending method, is characterized in that, described method comprises:
The billing information request of receiving remote subscriber dialing Verification System, described billing information request is that remote customer dialing authentication system server or gateway send, and carries geographical location information, IP address in described billing information request;
According to described billing information request, obtain described geographical location information, described IP address;
According to advertisement pushing strategy, obtain the advertisement pushing information being associated with described geographical location information, described advertisement pushing strategy comprises the incidence relation of described advertisement pushing information and described geographical location information;
By the described advertisement pushing information getting, the described IP address of usining sends as destination address.
2. method according to claim 1, is characterized in that, described geographical location information comprises:
Cell information, base station information or gateway address.
3. method according to claim 1, is characterized in that, also carries ID in described billing information request, described according to advertisement pushing strategy, obtain the advertisement pushing information being associated with described geographical location information before, described method also comprises:
According to described billing information request, obtain described ID.
4. method according to claim 3, is characterized in that, described ID comprises:
User account, phone number or international mobile subscriber identity.
5. method according to claim 3, is characterized in that, the described advertisement pushing information being associated with described geographical location information of obtaining according to advertisement pushing strategy, comprising:
According to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information, described advertisement pushing strategy also comprises: the incidence relation of described advertisement pushing information and described ID.
6. method according to claim 5, is characterized in that, described by the described advertisement pushing information getting, the described IP address of usining sends and comprises as destination address:
When double described advertisement pushing information that get and that described ID is corresponding is different, by the current described advertisement pushing information getting, the described IP address of usining sends as destination address, when double described advertisement pushing information that get and that described ID is corresponding is identical, the current described advertisement pushing information getting is not sent.
7. method according to claim 5, is characterized in that, described method also comprises:
When the incidence relation of described advertisement pushing information and described geographical location information or described geographical location information change, again according to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information.
8. method according to claim 5, it is characterized in that, the corresponding relation whether described advertisement pushing strategy also comprises described ID and exempt to push, described according to described advertisement pushing strategy, obtain the described advertisement pushing information being jointly associated with described ID, described geographical location information before, described method also comprises:
According to described advertisement pushing strategy, judge that whether the user corresponding with described ID be for exempting from advertisement pushing user;
Correspondingly, the described described advertisement pushing information being associated with described ID, described geographical location information of obtaining according to described advertisement pushing strategy, comprising:
When described user is while exempting to push user, according to described advertisement pushing strategy, do not obtain and described ID, the common associated described advertisement pushing information of described geographical location information, when described user is not while exempting to push user, according to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information.
9. according to the method described in claim 1-8 any one, it is characterized in that, described method also comprises:
Described, by the described advertisement pushing information getting, after the described IP address of usining sends as destination address, preserve and push record.
10. an advertisement pushing equipment, is characterized in that, described equipment comprises:
Receiver module, for the billing information request of receiving remote subscriber dialing Verification System, described billing information request is that remote customer dialing authentication system server or gateway send, and carries geographical location information, IP address in described billing information request;
Acquisition module, for according to described billing information request, obtains described geographical location information, described IP address;
Executive Module, for obtain the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, described advertisement pushing strategy comprises the incidence relation of described advertisement pushing information and described geographical location information;
Sending module, by the described advertisement pushing information getting, the described IP address of usining sends as destination address.
11. equipment according to claim 10, is characterized in that, described geographical location information comprises:
Cell information, base station information or gateway address.
12. equipment according to claim 10, is characterized in that, also carry ID in described billing information request,
Described acquisition module, also for described according to advertisement pushing strategy, obtain the advertisement pushing information being associated with described geographical location information before, according to described billing information request, obtain described ID.
13. equipment according to claim 12, is characterized in that, described ID comprises:
User account, phone number or international mobile subscriber identity.
14. equipment according to claim 12, it is characterized in that, described Executive Module, for obtaining according to described advertisement pushing strategy and described ID, the common associated described advertisement pushing information of described geographical location information, described advertisement pushing strategy also comprises: the incidence relation of described advertisement pushing information and described ID.
15. equipment according to claim 14, it is characterized in that, described sending module is used for, when double described advertisement pushing information that get and that described ID is corresponding is different, by the current described advertisement pushing information getting, the described IP address of usining sends as destination address, when double described advertisement pushing information that get and that described ID is corresponding is identical, the current described advertisement pushing information getting is not sent.
16. equipment according to claim 14, is characterized in that,
Described Executive Module, while also changing for the incidence relation when described advertisement pushing information and described geographical location information or described geographical position, again according to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information.
17. equipment according to claim 14, is characterized in that, described equipment also comprises:
Judge module, for obtaining according to described advertisement pushing strategy with before described ID, the common associated described advertisement pushing information of described geographical location information described, according to described advertisement pushing strategy, judge that whether the user corresponding with described ID be for exempting from advertisement pushing user, the corresponding relation that described advertisement pushing strategy comprises described ID and whether exempts to push;
Correspondingly, described Executive Module is used for, when described user is while exempting to push user, according to described advertisement pushing strategy, do not obtain and described ID, the common associated described advertisement pushing information of described geographical location information, when described user is not while exempting to push user, according to described advertisement pushing strategy, obtain and described ID, the common associated described advertisement pushing information of described geographical location information.
18. according to the equipment described in claim 10-17 any one, it is characterized in that, described equipment also comprises:
Memory module, for described by the described advertisement pushing information getting, after the described IP address of usining sends as destination address, preserve to push record.
19. 1 kinds of advertisement pushing equipment, is characterized in that, described equipment comprises: processor and memory, and for carrying out the advertisement sending method as described in claim 1-9 any one.
20. 1 kinds of advertisement pushing systems, is characterized in that, described system comprises:
Advertisement pushing equipment as described in claim 10-19 any one;
Remote customer dialing authentication system server, for authenticating described subscriber equipment according to the billing information request of remote customer dialing authentication system;
Gateway, be used for according to the ID of described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server and described advertisement pushing equipment.
21. 1 kinds of advertisement pushing systems, is characterized in that, described system comprises:
Advertisement pushing equipment as described in claim 10-19 any one;
Remote customer dialing authentication system server, for according to the billing information request of remote customer dialing authentication system, subscriber equipment being authenticated, and sends to described advertisement pushing equipment by the billing information request of described remote customer dialing authentication system;
Gateway, be used for according to the ID of described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server.
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