CN103945007A - Information pushing method and device - Google Patents

Information pushing method and device Download PDF

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Publication number
CN103945007A
CN103945007A CN201410193636.2A CN201410193636A CN103945007A CN 103945007 A CN103945007 A CN 103945007A CN 201410193636 A CN201410193636 A CN 201410193636A CN 103945007 A CN103945007 A CN 103945007A
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China
Prior art keywords
hotspot
poi
information
scan list
pushing
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CN201410193636.2A
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Chinese (zh)
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CN103945007B (en
Inventor
刘敏
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201410193636.2A priority Critical patent/CN103945007B/en
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Abstract

The invention discloses an information pushing method and device. The method comprises obtaining a Wi-Fi (wireless fidelity) scanning list of a client; obtaining the attribute information of Wi-Fi hotspots in the Wi-Fi scanning list, and obtaining associated POIs (point of interest) corresponding to the Wi-Fi hotspots according to the attribute information of the Wi-Fi hotspots; pushing the information of the associated POIs to the client. Obtaining the Wi-Fi scanning list of the client comprises, when receiving an application request transmitted by the client, triggering the client to scan surrounding Wi-Fi environments to generate the Wi-Fi scanning list; receiving the Wi-Fi scanning list transmitted by the client. The information pushing method and device solves the technical problem the positioning-base POI information pushing can achieve pushing service of POI information only by accurately positioning pushing users, reduces the requirement of the POI information on accurate positioning of a system and achieves good pushing effects under relatively low costs.

Description

Information-pushing method and device
Technical field
The present invention relates to communication technical field, relate in particular to a kind of information-pushing method and device.
Background technology
Along with the development of Internet technology, network has become a requisite necessity in the daily work of people, life, amusement and leisure.People are under mobile status, especially in a strange environment, more outstanding for the demand of information, therefore, provide the mode meaning of POI (Point Of Interest, point of interest) information of environment of living in particularly great by location to user.
At present, POI information pushing mode based on location mainly contains: based on GPS (Global Positioning System, global positioning system) the POI information pushing of location, the POI information pushing based on IP (Internet Protocol, network interconnection agreement) location etc.
In the prior art, the above-mentioned POI information pushing based on location need to accurately be located pushing user, and needs the exact position of known POI, just can reach good propelling movement effect.But the defect that prior art exists is, the high-precision location based on GPS or IP and obtain the process of the positional information of POI accurately, is sometimes difficult to realize, or need to completes a large amount of artificial collecting works, realizes cost high.
Summary of the invention
In view of this, the invention provides a kind of information-pushing method and device, without precise positioning is carried out in the position of client, can realize the Push Service of effective POI information, reduce the requirement of the precise positioning to system, pushed preferably effect with original realization of lower one-tenth.
In first aspect, the embodiment of the present invention provides a kind of information-pushing method, comprising:
Obtain the Wi-Fi scan list of client;
Obtain the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtain the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot;
By extremely described client of the information pushing of described associated POI.
In second aspect, the embodiment of the present invention provides a kind of information push-delivery apparatus, comprising:
Scan list acquiring unit, for obtaining the Wi-Fi scan list of client;
POI acquiring unit, for obtaining the attribute information of described Wi-Fi scan list Wi-Fi Hotspot, obtains the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot;
Information pushing unit, for by the information pushing of described associated POI to described client.
The embodiment of the present invention is by obtaining the Wi-Fi scan list in client surrounding environment, according to the incidence relation between Wi-Fi Hotspot and POI, obtain associated POI corresponding to Wi-Fi Hotspot in client surrounding environment, and by the information pushing of corresponding associated POI the technological means to client, the POI information pushing having solved based on location need to accurately be located pushing user, could realize the technical problem of the Push Service of POI information, reduce the requirement of the precise positioning of POI information to system, pushed preferably effect with original realization of lower one-tenth.
Brief description of the drawings
Fig. 1 is the flow chart of a kind of information-pushing method of first embodiment of the invention;
Fig. 2 is the flow chart of a kind of information-pushing method of second embodiment of the invention;
Fig. 3 is the flow chart of a kind of information-pushing method of third embodiment of the invention;
Fig. 4 is the flow chart of a kind of information-pushing method of fourth embodiment of the invention;
Fig. 5 is the structure chart of a kind of information push-delivery apparatus of fifth embodiment of the invention;
Fig. 6 is the structural representation that can be used for the server of implementing embodiment of the present invention device.
Embodiment
In order to make the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, the specific embodiment of the invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, in accompanying drawing, only show part related to the present invention but not full content.
Wi-Fi (Wireless Fidelity, Wireless Fidelity) is the current the widest a kind of wireless network transmission technology using, greatly degree met people's demand to the network information under mobile status.Operator, enterprise or individually can realize the Wi-Fi networking in preset range by wireless exchange board per capita.In general,, once networking completes, the placement location of Wi-Fi Hotspot is relatively fixing.At present, most intelligent terminal on the market, for example: notebook computer, smart mobile phone and panel computer etc. all have Wi-Fi function of surfing the Net, intelligent terminal passes through the Wi-Fi signal in scanning surrounding environment, and then obtains the relevant information of Wi-Fi Hotspot in surrounding environment.The embodiment of the present invention is by the Wi-Fi Hotspot of positioning client terminal surrounding environment, and then realize under certain precision and located client, reduce location cost, to client, and then realize the propelling movement process of the POI information based on location by POI information pushing that the Wi-Fi Hotspot that can scan with client is associated.
The first embodiment
Fig. 1 is the flow chart of a kind of information-pushing method of first embodiment of the invention, the method of the present embodiment can be carried out by information push-delivery apparatus, this device can be realized by the mode of hardware and/or software, generally can be integrated in server, coordinate alternately with the client being installed in mobile terminal.The method of the present embodiment specifically comprises the steps:
Step 110, obtain the Wi-Fi scan list of client.
In the present embodiment, server is for obtaining the Wi-Fi scan list of client.Client can be the corresponding client of any application, and the Wi-Fi scan list of this client is the Wi-Fi scan list of client place user terminal.
Wherein, server can for example, every one period of predetermined time (: 30 minutes), triggers client scan Wi-Fi environment around, to produce Wi-Fi scan list, receives the Wi-Fi scan list that client sends; Or
When server receive client send application requests time (for example: client is opened Baidu's map, or client is opened the application requests sending when Baidu purchases by group), trigger client scan Wi-Fi environment around, to produce Wi-Fi scan list, receive the Wi-Fi scan list that client sends; Or
When server receive client send Wi-Fi scan list update notification time (for example, when the once Wi-Fi scan list of self of the every renewal of client, send Wi-Fi scan list update notification to server), receive the Wi-Fi scan list that client sends.
Certainly, it will be understood by those skilled in the art that server can also take other mode to obtain the Wi-Fi scan list of client, this is not limited.
Step 120, obtain the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtain the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot.
In the present embodiment, server is for obtaining the attribute information of Wi-Fi scan list Wi-Fi Hotspot, wherein, the attribute information of above-mentioned Wi-Fi Hotspot can be position and the title of coverage and/or Wi-Fi Hotspot and/or the MAC of Wi-Fi Hotspot (the Media Access Control of Wi-Fi Hotspot, media interviews control) address etc., this is not limited.
In the present embodiment, server can obtain the attribute information of all Wi-Fi Hotspots in described Wi-Fi scan list, or obtain the attribute information that signal strength signal intensity in described Wi-Fi scan list is greater than the Wi-Fi Hotspot of predetermined threshold, or according to scanning sequency, obtain the attribute information of the Wi-Fi Hotspot of predetermined number in described Wi-Fi scan list.
Wherein, the described attribute information according to described Wi-Fi Hotspot obtains the associated POI corresponding with Wi-Fi Hotspot and can be:
According to position and the coverage of the Wi-Fi Hotspot in described Wi-Fi scan list, obtain the POI in Wi-Fi Hotspot setting range, as associated POI, or
Wi-Fi Hotspot title in described Wi-Fi scan list is mated with the title of known POI, obtain the associated POI of this Wi-Fi Hotspot etc., this is not limited.
In the present embodiment, the associated POI corresponding with Wi-Fi Hotspot can be 0,1 or multiple.
Step 130, by the information pushing of described associated POI to described client.
In the present embodiment, server by the information pushing of associated POI to client.
In the present embodiment, the information of associated POI can be the promotion message of associated POI, for example, associated POI is market, dining room or cinema etc., and the information of corresponding associated POI is the presentation in-formation of film in the profile information of speciality in the profile information of commodity in market, dining room or cinema etc.; The information of associated POI can be also the recommended information of associated POI, and for example, associated POI is hospital, bus station etc., and the information of corresponding associated POI is the site information introduction of hospital's profile information or bus station etc.
Wherein, server can be by the information pushing of corresponding with Wi-Fi Hotspot relevant POI in Wi-Fi scan list to client, also can from the multiple associated POI corresponding with Wi-Fi Hotspot, select an associated POI, by the information pushing of this POI to client; Server can be by the information pushing of associated POI corresponding with all Wi-Fi Hotspots in Wi-Fi scan list to client, also can be by the information pushing of associated the POI corresponding Wi-Fi Hotspot that meets predetermined pushing condition to client.
Certainly, server can also adopt other mode to push the information of associated POI, and this is not limited.
The technical scheme of the present embodiment is by obtaining the Wi-Fi scan list in client surrounding environment, according to the incidence relation between Wi-Fi Hotspot and POI, obtain associated POI corresponding to Wi-Fi Hotspot in client surrounding environment, and by the information pushing of corresponding associated POI the technological means to client, the POI information pushing having solved based on location need to accurately be located pushing user, could realize the technical problem of the Push Service of POI information, reduce the requirement of the precise positioning of POI information to system, pushed preferably effect with original realization of lower one-tenth.
The second embodiment
Fig. 2 is the flow chart flow chart of a kind of information-pushing method of second embodiment of the invention, the present embodiment is optimized as basis taking above-described embodiment, in the present embodiment, preferably step is obtained to the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtaining the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot is optimized for: obtain position and the coverage of each Wi-Fi Hotspot in described Wi-Fi scan list, as described attribute information; According to position and the coverage of the Wi-Fi Hotspot in described Wi-Fi scan list, obtain the POI in Wi-Fi Hotspot setting range, as associated POI.
Correspondingly, the method for the present embodiment specifically comprises the steps:
Step 210, obtain the Wi-Fi scan list of client.
Step 220, obtain position and the coverage of each Wi-Fi Hotspot in described Wi-Fi scan list, as described attribute information.
In the present embodiment, position and the coverage of obtaining Wi-Fi Hotspot can specifically comprise:
(1) obtain the MAC Address of each Wi-Fi Hotspot in described Wi-Fi scan list;
Wherein, MAC Address is the unique identification of Wi-Fi Hotspot in network.
(2) inquire about Wi-Fi Hotspot location database, obtain position and the coverage of the Wi-Fi Hotspot corresponding with MAC Address.
Wherein, Wi-Fi Hotspot its position after networking remains unchanged substantially, the mode that can automatically report by artificial collection or Wi-Fi Hotspot, obtain position and the covering radius of this Wi-Fi Hotspot, server is by the positional information of Wi-Fi Hotspot, preferably, latitude and longitude information is stored in above-mentioned Wi-Fi Hotspot location database with MAC Address simultaneously.Preferably, above-mentioned Wi-Fi Hotspot location database real-time update storage.The storage schematic diagram of data in a kind of Wi-Fi Hotspot location database has been shown in table 1.
Table 1
MAC Address Position Covering radius
00-23-5A-15-99-42 Latitude: 39.9687 longitudes: 116.3342 20m
Step 230, according to position and the coverage of the Wi-Fi Hotspot in described Wi-Fi scan list, obtain the POI in Wi-Fi Hotspot setting range, as associated POI.
In the present embodiment, described Wi-Fi Hotspot setting range can be consistent with the coverage of Wi-Fi Hotspot, also can be greater than or less than the setting range of Wi-Fi Hotspot, and this is not limited.
In the present embodiment, in server, prestore POI database, in POI database, store POI relevant information, the POI latitude and longitude information including in this POI relevant information, server is searched and is met the POI imposing a condition in Wi-Fi Hotspot setting range, as associated POI.
Wherein, the number of the associated POI finding can be 0,1 or multiple.
Step 240, by the information pushing of described associated POI to described client.
The technical scheme of the present embodiment is by obtaining the Wi-Fi scan list in client surrounding environment, according to the position of Wi-Fi Hotspot and coverage, obtain the associated POI in Wi-Fi Hotspot setting range, also obtained the associated POI in client surrounding environment, and by the information pushing of corresponding associated POI the technological means to client, the POI information pushing having solved based on location need to accurately be located pushing user, could realize the technical problem of the Push Service of POI information, reduce the requirement of the precise positioning of POI information to system, push preferably effect with original realization of lower one-tenth.
On the basis of technique scheme, the Wi-Fi scan list that step is obtained client preferably can be set to, in the time receiving the application requests of client transmission, trigger client scan Wi-Fi environment around, to produce Wi-Fi scan list; Receive the Wi-Fi scan list that described client sends.The benefit arranging is like this, only detecting that client (for example has under the prerequisite of potential POI acquisition of information demand, open Baidu's map, or open Baidu while purchasing by group), server just can obtain the Wi-Fi scan list under client current environment, make to improve the pushing efficiency of POI information, reduced the consumption of electric energy and the flow of client, better improved user's experience.
On the basis of technique scheme, step is obtained the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtaining the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot preferably can be set to: obtain the Wi-Fi Hotspot title of each Wi-Fi Hotspot in described Wi-Fi scan list, as described attribute information; Wi-Fi Hotspot title in described Wi-Fi scan list is mated with the title of known POI, obtain the associated POI of this Wi-Fi Hotspot.
In general, the title of Wi-Fi Hotspot and POI have certain relevance, for example, in the Wi-Fi Hotspot title in " Starbucks coffee ", include " starbucks ", and the Wi-Fi Hotspot title in " quick hotel, Chinese front yard " comprises " htinns ".That is to say, in the time that client searches Wi-Fi scan list, to a certain extent, be also equivalent to search POI, by Wi-Fi Hotspot title is mated with the title of known POI, can the associated POI of quick obtaining.
In this preferred implementation, the title of the Wi-Fi Hotspot in described Wi-Fi scan list is mated with the POI title in this Wi-Fi Hotspot setting range, the associated POI that obtains this Wi-Fi Hotspot can be specially:
(1) obtain the service set (SSID, Service Set Identifier) of Wi-Fi Hotspot in described Wi-Fi scan list;
(2) by described service set, the official website domain name corresponding with known POI, title phonetic, the initial of title, the phonetic of brand name or the initial of described brand name that title comprises are mated respectively, obtain the POI the highest with this Wi-Fi Hotspot correlation degree, as associated POI.
Certainly, can also take other mode that described service set is mated with the title of POI, this is not limited.
The benefit arranging is like this without position and the coverage of obtaining Wi-Fi Hotspot by the MAC Address of Wi-Fi Hotspot, only can obtain the associated POI of Wi-Fi Hotspot by name-matches, the associated POI obtaining and the relation of Wi-Fi Hotspot are tightr, can further improve the propelling movement effect of POI, but the workload of coupling is larger.
On the basis of technique scheme, step is obtained the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtaining the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot preferably can be set to: obtain position, coverage and the title of the Wi-Fi Hotspot of each Wi-Fi Hotspot in described Wi-Fi scan list, as described attribute information; According to position and the coverage of the Wi-Fi Hotspot in described Wi-Fi scan list, obtain the POI in this Wi-Fi Hotspot setting range; The title of the Wi-Fi Hotspot in described Wi-Fi scan list is mated with the title of the POI in this Wi-Fi Hotspot setting range, obtain the associated POI of this Wi-Fi Hotspot.
The benefit arranging is like this, location matches and name-matches are combined, both reduced the workload of name-matches, make the relation of the associated POI that obtains and Wi-Fi Hotspot tightr simultaneously, can, in reducing name-matches complexity, further improve the propelling movement effect of associated POI.
On the basis of technique scheme, step is obtained the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtaining the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot preferably can be set to: obtain the MAC Address of each Wi-Fi Hotspot in described Wi-Fi scan list, as attribute information; According to the MAC Address of the Wi-Fi Hotspot in Wi-Fi scan list, bid associated data storehouse, obtains the associated POI corresponding with this Wi-Fi Hotspot.
In this preferred implementation, pre-stored relevant database in server, stores the MAC Address of Wi-Fi Hotspot and the associated POI corresponding with this MAC Address in linked database.The file layout of data in a kind of linked database has been shown in table 2.
Table 2
MAC Address Associated POI
00-23-5A-15-99-42 Starbucks coffee
Wherein, in linked database, the associated POI corresponding with the MAC Address of Wi-Fi Hotspot can be 0,1 or multiple.The matching way that in linked database, the incidence relation of the MAC Address of Wi-Fi Hotspot and corresponding associated POI can add title by location matches as above, name-matches and position obtains, and this is not limited.Preferably, real-time update is stored described linked database.
The benefit arranging is like this, the process of obtaining associated POI by Wi-Fi Hotspot has been anticipated, in the time that server is received the Wi-Fi scan list of client transmission, directly according to the incidence relation obtaining in advance, obtain corresponding associated POI, and the information of associated POI is sent to client, and reduce the requirement to server process speed, further improve the pushing efficiency of POI information.
The 3rd embodiment
Fig. 3 is the flow chart of a kind of information-pushing method of third embodiment of the invention, the present embodiment is optimized as basis taking above-described embodiment, in the present embodiment, preferably by the information pushing of the associated POI corresponding with Wi-Fi Hotspot in described Wi-Fi scan list to before described client, increase and judged whether the Wi-Fi Hotspot of associated POI meets pushing condition, if so, trigger the step of described push operation.
Accordingly, the method for the present embodiment specifically comprises the steps:
Step 310, obtain the Wi-Fi scan list of client.
Step 320, obtain the attribute information of Wi-Fi Hotspot in Wi-Fi scan list, obtain the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of Wi-Fi Hotspot.
Step 330, judge whether the Wi-Fi Hotspot of associated POI meets pushing condition: if so, perform step 340; Otherwise, return to step 330.
In the present embodiment, server judgement comprises whether the Wi-Fi Hotspot of associated POI meets predetermined pushing condition, if so, by with this information pushing that meets the associated POI that the Wi-Fi Hotspot of pushing condition is corresponding to described client.
One of the present embodiment preferred embodiment in, whether the Wi-Fi Hotspot that judges associated POI meets pushing condition can be specially:
Successively obtain at least two Wi-Fi scan lists of client, judge whether the number of times that the Wi-Fi Hotspot of associated POI occurs in Wi-Fi scan list reaches set point number threshold value (for example 3 times); And/or
The RSSI (Received Signal Strength Indication, the signal strength signal intensity instruction of reception) that obtains the Wi-Fi Hotspot of associated POI, judges whether the signal strength signal intensity of Wi-Fi Hotspot reaches setting intensity threshold (for example-70dB).
Certainly, it will be understood by those skilled in the art that the pushing condition that other can also be set, in order to judge whether pushing associated POI, does not limit this.
Step 340, by the information pushing of associated POI to described client.
The technical scheme of the present embodiment is by obtaining the Wi-Fi scan list in client surrounding environment, according to the position of Wi-Fi Hotspot and coverage, obtain the associated POI in Wi-Fi Hotspot setting range, also obtained the associated POI in client surrounding environment, comprise the Wi-Fi Hotspot of associated POI by detection, technological means by the information pushing of associated the POI corresponding Wi-Fi Hotspot wherein meeting with client current location to client, the POI information pushing having solved based on location need to accurately be located pushing user, could realize the technical problem of the Push Service of POI information, reduce the requirement of the precise positioning of POI information to system, push preferably effect with original realization of lower one-tenth, push the step of judgement by increase, further improve the validity pushing, further improve user's experience.
The 4th embodiment
Fig. 4 is the flow chart of a kind of information-pushing method of fourth embodiment of the invention, the present embodiment is optimized as basis taking above-described embodiment, in the present embodiment, preferably also comprise the change in signal strength that detects Wi-Fi Hotspot corresponding to the POI information that pushes, the validity pushing with authorization information; And/or detection client is in the time of staying of the coverage of Wi-Fi Hotspot corresponding to the POI information pushing, the step of the validity pushing with authorization information.
Accordingly, the method for the present embodiment specifically comprises the steps:
Step 410, obtain the Wi-Fi scan list of client.
Step 420, obtain position, coverage and the title of the Wi-Fi Hotspot of each Wi-Fi Hotspot in described Wi-Fi scan list, as described attribute information.
Step 430, according to position and the coverage of the Wi-Fi Hotspot in described Wi-Fi scan list, obtain the POI in this Wi-Fi Hotspot setting range.
Step 440, the title of Wi-Fi Hotspot is mated with the title of the POI in this Wi-Fi Hotspot setting range, obtain the associated POI of this Wi-Fi Hotspot.
Step 450, judge whether the Wi-Fi Hotspot of associated POI meets pushing condition: if so, perform step 460; Otherwise, return to step 450.
Step 460, by the information pushing of associated POI to described client.
Step 470, checking push the validity of result.
In the present embodiment, the change in signal strength of Wi-Fi Hotspot corresponding to POI information that server pushes by detection, the validity pushing with authorization information; And/or detect the time of staying of client in the coverage of Wi-Fi Hotspot corresponding to the POI information pushing, with the validity of authorization information propelling movement.
For example, the change in signal strength of Wi-Fi Hotspot corresponding to POI information that server pushes by detection, the validity pushing with authorization information.
Server obtains the signal strength signal intensity of Wi-Fi Hotspot corresponding to the POI information of propelling movement from client, setting and pushing validity parameter is K, K=P2-P1, wherein, P2 is the signal strength signal intensity of Wi-Fi Hotspot corresponding to the POI information of the t2 moment server propelling movement of obtaining, P1 is the signal strength signal intensity of Wi-Fi Hotspot corresponding to the POI information of the t1 moment server propelling movement of obtaining, t2>t1.K value is larger, illustrates that client place subscriber equipment more approaches this Wi-Fi Hotspot, judges the more effective of information pushing; Or
Server is by detecting the time of staying of client in the coverage of Wi-Fi Hotspot corresponding to the POI information pushing, the validity pushing with authorization information.
Wherein, client can be obtained two Wi-Fi scan lists by priority in the time of staying of the coverage of a Wi-Fi Hotspot, if all exist in two Wi-Fi scan lists that this Wi-Fi Hotspot obtains in above-mentioned priority, judge within the time interval of two Wi-Fi scan lists that successively obtain, client stops in the coverage of this Wi-Fi Hotspot.
Setting and pushing validity parameter is K, K=T, and wherein, T is the time of staying of client in the coverage of Wi-Fi Hotspot corresponding to the POI information pushing, T is larger, judges the more effective of information pushing; Or
The change in signal strength of Wi-Fi Hotspot corresponding to POI information that server pushes by detection, the validity pushing with authorization information and detection client are in the time of staying of the coverage of Wi-Fi Hotspot corresponding to the POI information pushing, the validity pushing with authorization information.
Setting and pushing validity parameter is K, K=k1* (P2-P1)+k*T, and wherein, k1, k2 are weight coefficient.
Certainly, it will be understood by those skilled in the art that the validity that can also take other form information to push, this is not limited.
The technical scheme of the present embodiment is by obtaining the Wi-Fi scan list in client surrounding environment, according to the incidence relation between Wi-Fi Hotspot and POI, obtain associated POI corresponding to Wi-Fi Hotspot in client surrounding environment, and by the information pushing of corresponding associated POI to client, the technological means of verifying pushing validity after propelling movement completes, the POI information pushing having solved based on location need to accurately be located pushing user, could realize the technical problem of the Push Service of POI information, reduce the requirement of the precise positioning of POI information to system, push preferably effect with original realization of lower one-tenth, by pushing the analysis of result validity, both can provide relevant information for POI provider, also can further optimize method for pushing for this analysis result, can further improve pushing efficiency.
The 5th embodiment
Figure 5 illustrates the structure chart of information push-delivery apparatus.As shown in Figure 5, described device comprises:
Scan list acquiring unit 510, for obtaining the Wi-Fi scan list of client.
POI acquiring unit 520, for obtaining the attribute information of described Wi-Fi scan list Wi-Fi Hotspot, obtains the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot.
Information pushing unit 530, for by the information pushing of described associated POI to described client.
The technical scheme of the present embodiment is by obtaining the Wi-Fi scan list in client surrounding environment, according to the incidence relation between Wi-Fi Hotspot and POI, obtain associated POI corresponding to Wi-Fi Hotspot in client surrounding environment, and by the information pushing of corresponding associated POI the technological means to client, the POI information pushing having solved based on location need to accurately be located pushing user, could realize the technical problem of the Push Service of POI information, reduce the requirement of the precise positioning of POI information to system, pushed preferably effect with original realization of lower one-tenth.
On the basis of technique scheme, described scan list acquiring unit specifically for:
In the time receiving the application requests of client transmission, trigger client scan Wi-Fi environment around, to produce Wi-Fi scan list;
Receive the Wi-Fi scan list that described client sends.
On the basis of technique scheme, described POI acquiring unit comprises:
Attribute information obtains subelement, for obtaining position and the coverage of the each Wi-Fi Hotspot of described Wi-Fi scan list, as described attribute information;
Associated POI obtains subelement, for according to the position of the Wi-Fi Hotspot of described Wi-Fi scan list and coverage, obtains the POI in Wi-Fi Hotspot setting range, as associated POI.
On the basis of technique scheme, described attribute information obtain subelement specifically for:
Obtain the media interviews control MAC Address of the Wi-Fi Hotspot in described Wi-Fi scan list;
According to the described MAC Address of obtaining, search Wi-Fi Hotspot location database, obtain position and the coverage of the Wi-Fi Hotspot corresponding with described MAC Address, as described attribute information.
On the basis of technique scheme, described POI acquiring unit comprises:
Attribute information obtains subelement, for obtaining the Wi-Fi Hotspot title of the each Wi-Fi Hotspot of described Wi-Fi scan list, as described attribute information;
Associated POI obtains subelement, for the Wi-Fi Hotspot title of described Wi-Fi scan list is mated with the title of known POI, obtains the associated POI of this Wi-Fi Hotspot.
On the basis of technique scheme, described POI acquiring unit comprises:
Attribute information obtains subelement, for obtaining position, coverage and the title of Wi-Fi Hotspot of the each Wi-Fi Hotspot of described Wi-Fi scan list, as described attribute information;
Near POI obtains subelement, for according to the position of the Wi-Fi Hotspot of described Wi-Fi scan list and coverage, obtains the POI in this Wi-Fi Hotspot setting range;
Associated POI obtains subelement, for the title of the Wi-Fi Hotspot of described Wi-Fi scan list is mated with the title of the POI in this Wi-Fi Hotspot setting range, obtains the associated POI of this Wi-Fi Hotspot.
On the basis of technique scheme, described associated POI obtain subelement specifically for:
Obtain the service set of Wi-Fi Hotspot in described Wi-Fi scan list;
By described service set, the official website domain name corresponding with POI in this Wi-Fi Hotspot setting range, title phonetic, the initial of title, the phonetic of brand name or the initial of described brand name that title comprises are mated respectively, obtain the POI the highest with this Wi-Fi Hotspot correlation degree, as associated POI.
On the basis of technique scheme, described POI acquiring unit comprises:
Attribute information obtains subelement, for obtaining the MAC Address of the each Wi-Fi Hotspot of described Wi-Fi scan list, as attribute information;
Associated POI obtains subelement, and for according to the MAC Address of the Wi-Fi Hotspot of Wi-Fi scan list, bid associated data storehouse, obtains the associated POI corresponding with this Wi-Fi Hotspot.
On the basis of technique scheme, described device also comprises:
Push judging unit, whether meet pushing condition for the Wi-Fi Hotspot that judges associated POI, if so, trigger described information pushing unit.
On the basis of technique scheme, described propelling movement judging unit specifically for:
Successively obtain at least two Wi-Fi scan lists of client, judge whether the number of times that the Wi-Fi Hotspot of associated POI occurs in Wi-Fi scan list reaches set point number threshold value; And/or
Obtain the signal strength signal intensity of the Wi-Fi Hotspot of associated POI, judge whether the signal strength signal intensity of Wi-Fi Hotspot reaches setting intensity threshold,
If so, trigger described information pushing unit.
On the basis of technique scheme, described device also comprises propelling movement result verification unit, for:
Detect the change in signal strength of Wi-Fi Hotspot corresponding to POI information pushing, the validity pushing with authorization information; And/or
Detect the time of staying of client in the coverage of Wi-Fi Hotspot corresponding to the POI information pushing, the validity pushing with authorization information.
The information-pushing method that the information push-delivery apparatus that the embodiment of the present invention provides can provide for carrying out any embodiment of the present invention, possesses corresponding functional module, reaches same technique effect.
Fig. 6 is the structural representation that can be used for the server of implementing the present invention program.Described server 60 can, for the method for implementing to provide in above-described embodiment, comprise the information push-delivery apparatus that the embodiment of the present invention provides.Typically, server 60 comprises at least one processor 61, at least one storage device 62 and communicator 63.Information push-delivery apparatus can be realized by software, is stored in storage device 62, calls execution by processor 61.
Storage device 62 can be used for storage program and data, and processor 61 is by reading and/or move the data and the program that are stored in storage device 62, thereby carries out various instructions and carry out corresponding data processing.The program that storage device 62 is stored comprises the application program that operating system, at least one function or step are required etc.; The data that storage device 62 is stored comprise Wi-Fi Hotspot location database as above, POI database, linked database, and other data messages.
Communicator 63 can be used for transmitting and receive data by Wireless/wired mode, preferably, described communicator 63 is wireless communication apparatus, it can be based on existing wireless communication technology (for example, GPRS (General Packet Radio Service, general packet radio service), CDMA (Code Division Multiple Access, code division multiple access), WCDMA (Wideband Code Division Multiple Access, Wideband Code Division Multiple Access (WCDMA)), LTE (Long Term Evolution, Long Term Evolution), Wi-Fi, bluetooth etc.) carry out data input and data output.
Obviously, it will be understood by those skilled in the art that above-mentioned of the present invention each module or each step can be by server implementations as above.Alternatively, the embodiment of the present invention can realize by the executable program of computer installation, thereby they can be stored in storage device and be carried out by processor, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be read-only memory, disk or CD etc.; Or they are made into respectively to each integrated circuit modules, or the multiple modules in them or step are made into single integrated circuit module realize.Like this, the present invention is not restricted to the combination of any specific hardware and software.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, to those skilled in the art, the present invention can have various changes and variation.All any amendments of doing, be equal to replacement, improvement etc., within protection scope of the present invention all should be included within spirit of the present invention and principle.

Claims (22)

1. an information-pushing method, is characterized in that, comprising:
Obtain the Wi-Fi scan list of client;
Obtain the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtain the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot;
By extremely described client of the information pushing of described associated POI.
2. information-pushing method according to claim 1, is characterized in that, described in obtain client Wi-Fi scan list comprise:
In the time receiving the application requests of client transmission, trigger client scan Wi-Fi environment around, to produce Wi-Fi scan list;
Receive the Wi-Fi scan list that described client sends.
3. information-pushing method according to claim 1 and 2, is characterized in that, obtains the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtains the associated POI corresponding with Wi-Fi Hotspot comprise according to the attribute information of described Wi-Fi Hotspot:
Obtain position and the coverage of each Wi-Fi Hotspot in described Wi-Fi scan list, as described attribute information;
According to position and the coverage of the Wi-Fi Hotspot in described Wi-Fi scan list, obtain the POI in Wi-Fi Hotspot setting range, as associated POI.
4. information-pushing method according to claim 3, is characterized in that, position and the coverage of obtaining Wi-Fi Hotspot in described Wi-Fi scan list specifically comprise:
Obtain the media interviews control MAC Address of the Wi-Fi Hotspot in described Wi-Fi scan list;
According to the described MAC Address of obtaining, search Wi-Fi Hotspot location database, obtain position and the coverage of the Wi-Fi Hotspot corresponding with described MAC Address.
5. information-pushing method according to claim 1 and 2, is characterized in that, obtains the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtains the associated POI corresponding with Wi-Fi Hotspot comprise according to the attribute information of described Wi-Fi Hotspot:
Obtain the Wi-Fi Hotspot title of each Wi-Fi Hotspot in described Wi-Fi scan list, as described attribute information;
Wi-Fi Hotspot title in described Wi-Fi scan list is mated with the title of known POI, obtain the associated POI of this Wi-Fi Hotspot.
6. information-pushing method according to claim 1 and 2, is characterized in that, obtains the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtains the associated POI corresponding with Wi-Fi Hotspot comprise according to the attribute information of described Wi-Fi Hotspot:
Obtain position, coverage and the title of the Wi-Fi Hotspot of each Wi-Fi Hotspot in described Wi-Fi scan list, as described attribute information;
According to position and the coverage of the Wi-Fi Hotspot in described Wi-Fi scan list, obtain the POI in this Wi-Fi Hotspot setting range;
The title of the Wi-Fi Hotspot in described Wi-Fi scan list is mated with the title of the POI in this Wi-Fi Hotspot setting range, obtain the associated POI of this Wi-Fi Hotspot.
7. information-pushing method according to claim 6, it is characterized in that, described the title of the Wi-Fi Hotspot in described Wi-Fi scan list is mated with the POI title in this Wi-Fi Hotspot setting range, the associated POI that obtains this Wi-Fi Hotspot specifically comprises:
Obtain the service set of Wi-Fi Hotspot in described Wi-Fi scan list;
By described service set, the official website domain name corresponding with POI in this Wi-Fi Hotspot setting range, title phonetic, the initial of title, the phonetic of brand name or the initial of described brand name that title comprises are mated respectively, obtain the POI the highest with this Wi-Fi Hotspot correlation degree, as associated POI.
8. information-pushing method according to claim 1 and 2, is characterized in that, obtains the attribute information of Wi-Fi Hotspot in described Wi-Fi scan list, obtains the associated POI corresponding with Wi-Fi Hotspot comprise according to the attribute information of described Wi-Fi Hotspot:
Obtain the MAC Address of each Wi-Fi Hotspot in described Wi-Fi scan list, as attribute information;
According to the MAC Address of the Wi-Fi Hotspot in Wi-Fi scan list, bid associated data storehouse, obtains the associated POI corresponding with this Wi-Fi Hotspot.
9. information-pushing method according to claim 1 and 2, is characterized in that, described by the information pushing of the associated POI corresponding with Wi-Fi Hotspot in described Wi-Fi scan list to before described client, also comprise:
Whether the Wi-Fi Hotspot that judges associated POI meets pushing condition, if so, triggers described push operation.
10. information-pushing method according to claim 9, is characterized in that, whether the Wi-Fi Hotspot that judges associated POI meets pushing condition comprises:
Successively obtain at least two Wi-Fi scan lists of client, judge whether the number of times that the Wi-Fi Hotspot of associated POI occurs in Wi-Fi scan list reaches set point number threshold value; And/or
Obtain the signal strength signal intensity of the Wi-Fi Hotspot of associated POI, judge whether the signal strength signal intensity of Wi-Fi Hotspot reaches setting intensity threshold.
11. information-pushing methods according to claim 1 and 2, is characterized in that, described method also comprises:
Detect the change in signal strength of Wi-Fi Hotspot corresponding to POI information pushing, the validity pushing with authorization information; And/or
Detect the time of staying of client in the coverage of Wi-Fi Hotspot corresponding to the POI information pushing, the validity pushing with authorization information.
12. 1 kinds of information push-delivery apparatus, is characterized in that, comprising:
Scan list acquiring unit, for obtaining the Wi-Fi scan list of client;
POI acquiring unit, for obtaining the attribute information of described Wi-Fi scan list Wi-Fi Hotspot, obtains the associated POI corresponding with Wi-Fi Hotspot according to the attribute information of described Wi-Fi Hotspot;
Information pushing unit, for by the information pushing of described associated POI to described client.
13. information push-delivery apparatus according to claim 12, is characterized in that, described scan list acquiring unit specifically for:
In the time receiving the application requests of client transmission, trigger client scan Wi-Fi environment around, to produce Wi-Fi scan list;
Receive the Wi-Fi scan list that described client sends.
14. according to the information push-delivery apparatus described in claim 12 or 13, it is characterized in that, described POI acquiring unit comprises:
Attribute information obtains subelement, for obtaining position and the coverage of the each Wi-Fi Hotspot of described Wi-Fi scan list, as described attribute information;
Associated POI obtains subelement, for according to the position of the Wi-Fi Hotspot of described Wi-Fi scan list and coverage, obtains the POI in Wi-Fi Hotspot setting range, as associated POI.
15. information push-delivery apparatus according to claim 14, is characterized in that, described attribute information obtain subelement specifically for:
Obtain the media interviews control MAC Address of the Wi-Fi Hotspot in described Wi-Fi scan list;
According to the described MAC Address of obtaining, search Wi-Fi Hotspot location database, obtain position and the coverage of the Wi-Fi Hotspot corresponding with described MAC Address, as described attribute information.
16. according to the information push-delivery apparatus described in claim 12 or 13, it is characterized in that, described POI acquiring unit comprises:
Attribute information obtains subelement, for obtaining the Wi-Fi Hotspot title of the each Wi-Fi Hotspot of described Wi-Fi scan list, as described attribute information;
Associated POI obtains subelement, for the Wi-Fi Hotspot title of described Wi-Fi scan list is mated with the title of known POI, obtains the associated POI of this Wi-Fi Hotspot.
17. according to the information push-delivery apparatus described in claim 12 or 13, it is characterized in that, described POI acquiring unit comprises:
Attribute information obtains subelement, for obtaining position, coverage and the title of Wi-Fi Hotspot of the each Wi-Fi Hotspot of described Wi-Fi scan list, as described attribute information;
Near POI obtains subelement, for according to the position of the Wi-Fi Hotspot of described Wi-Fi scan list and coverage, obtains the POI in this Wi-Fi Hotspot setting range;
Associated POI obtains subelement, for the title of the Wi-Fi Hotspot of described Wi-Fi scan list is mated with the title of the POI in this Wi-Fi Hotspot setting range, obtains the associated POI of this Wi-Fi Hotspot.
18. information push-delivery apparatus according to claim 17, is characterized in that, described associated POI obtain subelement specifically for:
Obtain the service set of Wi-Fi Hotspot in described Wi-Fi scan list;
By described service set, the official website domain name corresponding with POI in this Wi-Fi Hotspot setting range, title phonetic, the initial of title, the phonetic of brand name or the initial of described brand name that title comprises are mated respectively, obtain the POI the highest with this Wi-Fi Hotspot correlation degree, as associated POI.
19. according to the information push-delivery apparatus described in claim 12 or 13, it is characterized in that, described POI acquiring unit comprises:
Attribute information obtains subelement, for obtaining the MAC Address of the each Wi-Fi Hotspot of described Wi-Fi scan list, as attribute information;
Associated POI obtains subelement, and for according to the MAC Address of the Wi-Fi Hotspot of Wi-Fi scan list, bid associated data storehouse, obtains the associated POI corresponding with this Wi-Fi Hotspot.
20. according to the information push-delivery apparatus described in claim 12 or 13, it is characterized in that, described device also comprises:
Push judging unit, whether meet pushing condition for the Wi-Fi Hotspot that judges associated POI, if so, trigger described information pushing unit.
21. information push-delivery apparatus according to claim 20, is characterized in that, described propelling movement judging unit is used for:
Successively obtain at least two Wi-Fi scan lists of client, judge whether the number of times that the Wi-Fi Hotspot of associated POI occurs in Wi-Fi scan list reaches set point number threshold value; And/or
Obtain the signal strength signal intensity of the Wi-Fi Hotspot of associated POI, judge whether the signal strength signal intensity of Wi-Fi Hotspot reaches setting intensity threshold,
If so, trigger described information pushing unit.
22. according to the information push-delivery apparatus described in claim 12 or 13, it is characterized in that, described device also comprises propelling movement result verification unit, for:
Detect the change in signal strength of Wi-Fi Hotspot corresponding to POI information pushing, the validity pushing with authorization information; And/or
Detect the time of staying of client in the coverage of Wi-Fi Hotspot corresponding to the POI information pushing, the validity pushing with authorization information.
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CN110677809A (en) * 2019-10-24 2020-01-10 深圳数位传媒科技有限公司 User terminal positioning method and device
CN110677809B (en) * 2019-10-24 2021-05-11 深圳数位传媒科技有限公司 User terminal positioning method and device

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