CN108287834A - Method, apparatus and computing device for pushed information - Google Patents
Method, apparatus and computing device for pushed information Download PDFInfo
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- CN108287834A CN108287834A CN201710013083.1A CN201710013083A CN108287834A CN 108287834 A CN108287834 A CN 108287834A CN 201710013083 A CN201710013083 A CN 201710013083A CN 108287834 A CN108287834 A CN 108287834A
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- information
- user
- pushed
- push
- terminal device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
This application discloses the method, apparatus and computing device for pushed information.One specific implementation mode of this method includes：Obtain search content information corresponding with the search key that terminal device is sent；It obtains information push corresponding with search content information to link, wherein information push link is for providing functional information corresponding with content information is searched for；Search content information and information push link are sent to terminal device, for being presented on the terminal device；When the trigger action for information push link occurs on the terminal device, to terminal device push function information.This embodiment improves the efficiency that user obtains information.
Description
Technical field
This application involves technical field of data processing, and in particular to information search technique field more particularly, to pushes
The method, apparatus and computing device of information.
Background technology
Currently, network and media transmit various information to user.By network and media, user can obtain newest
Information or the information for targetedly selecting oneself needs.In general, when user passes through network acquisition information, need searching for
Keyword is inputted in engine, which is sent to information server by search engine again.Information server receives the key
After word, the summary info directly related with the keyword is pushed to user, wherein summary info is and the direct phase of the keyword
The generality of the information of pass describes, and a part of information of keyword is usually included in the information directly related with the keyword.
When the user clicks when the summary info of a certain displaying, the corresponding complete information of the summary info is pushed to use by information server again
Family, the overall understanding so as to user to information.
However, the method for existing pushed information there is also some problems.For example, the pass that user inputs in a search engine
The many situations of keyword are that user determines according to the experience of itself, have larger blindness, therefore, the information searched
Accuracy is not also high；In addition, information server includes the information of magnanimity, the information that can be searched by keyword is often only
A part seldom in a certain category information, other most information users can not (or being not easy) by search key come
It arrives, reduces the efficiency that user obtains information.
Invention content
This application provides the method, apparatus and computing device for pushed information, with solve to mention in background technology
Technical problem.
In a first aspect, this application provides a kind of method for pushed information, this method includes：Acquisition and terminal device
The corresponding search content information of search key sent；Information push corresponding with above-mentioned search content information is obtained to link,
Wherein, above- mentioned information push link is for providing functional information corresponding with above-mentioned search content information；It will be in above-mentioned search
Hold information and above- mentioned information push link is sent to above-mentioned terminal device, for being presented on above-mentioned terminal device；When
When the trigger action for above- mentioned information push link occurring on above-mentioned terminal device, above-mentioned function is pushed to above-mentioned terminal device
Information.
In some embodiments, above-mentioned functional information includes at least one of：Recommended information, guidance information and popularization letter
Breath.
In some embodiments, the push of above-mentioned acquisition corresponding with above-mentioned search content information information link including：It obtains
User information on above-mentioned terminal device；The information to match with above-mentioned search content information and above-mentioned user information is obtained to make
For pre- pushed information；Above-mentioned pre- pushed information is divided at least a kind of functional information, and is above-mentioned functional information setting information
Push link.
In some embodiments, the information to match with above-mentioned user information in the above-mentioned set using above- mentioned information as pushing away in advance
Breath of delivering letters includes：The information to match with above-mentioned search content information and above-mentioned user information is obtained as pre- pushed information packet
It includes：Above-mentioned user information is imported trained information push model in advance to be matched to obtain at least one pushed information, on
Information push model is stated to be used to characterize the correspondence between user information and pushed information；It is obtained from obtained pushed information
It takes with the above-mentioned matched pushed information of search content information as pre- pushed information.
In some embodiments, the information that above-mentioned acquisition matches with above-mentioned search content information and above-mentioned user information
Include as pre- pushed information：It obtains and the above-mentioned matched information aggregate of search content information；Above-mentioned user information is imported pre-
First trained information push model is matched to obtain at least one pushed information, and above- mentioned information pushes model and used for characterizing
Correspondence between family information and pushed information；Using the pushed information obtained above included in above- mentioned information set as
Pre- pushed information.
In some embodiments, above-mentioned user information includes at least one of following：Occupation, interest and Network records.
In some embodiments, the above method further includes the steps that structure information push model, above-mentioned structure information push
The step of model includes：Respectively extraction user information and use in information aggregate are retrieved from historical user information set and historical user
Retrieve information in family；User's characteristic information is extracted from user information by imposing a condition；Inspection is extracted from above-mentioned user search information
Rope characteristic information；Based on user's characteristic information and retrieval character information associated with user's characteristic information, training obtain information
Push model.
It is in some embodiments, above-mentioned that by the importing of above-mentioned user information, trained information push model matches in advance
Obtaining at least one pushed information includes：User's characteristic information is extracted from user information, which is imported
Above- mentioned information push model obtains including the retrieval character information of matching degree, and above-mentioned matching degree is for characterizing according to above-mentioned user spy
Reference breath determines the accuracy of retrieval character information；Selection meets the retrieval character of predetermined condition from each retrieval character information
Information forms pushed information.
In some embodiments, above-mentioned predetermined condition includes：Matching degree is more than the retrieval character information of predetermined threshold；Or
According to the maximum retrieval character information of predetermined number matching degree in the sequence of matching degree from big to small.
In some embodiments, above-mentioned as the triggering behaviour for occurring to link for above- mentioned information push on above-mentioned terminal device
When making, pushing above-mentioned functional information to above-mentioned terminal device includes：It is above-mentioned when monitoring to occur to be directed on above-mentioned terminal device
When the trigger action of information push link, above-mentioned functional information is pushed to above-mentioned terminal device；Or works as and receive at above-mentioned end
When the feedback information for the trigger action of above- mentioned information push link occurring in end equipment, pushed to above-mentioned terminal device above-mentioned
Functional information.
Second aspect, this application provides a kind of device for pushed information, which includes：Search content information obtains
Unit is taken, the corresponding search content information of the search key for obtaining with terminal device is sent；Information push link obtains
Unit links, wherein above- mentioned information push link is for carrying for obtaining information push corresponding with above-mentioned search content information
For functional information corresponding with above-mentioned search content information；Transmission unit is used for above-mentioned search content information and above-mentioned letter
Breath push link is sent to above-mentioned terminal device, for being presented on above-mentioned terminal device；Information push unit, for working as
When the trigger action for above- mentioned information push link occurs on above-mentioned terminal device, above-mentioned work(is pushed to above-mentioned terminal device
It can information.
In some embodiments, above- mentioned information push link acquiring unit includes：User information obtains subelement, for obtaining
Take the user information on above-mentioned terminal device；Pre- pushed information obtains subelement, for obtain with above-mentioned search content information with
And the information that above-mentioned user information matches is as pre- pushed information；Information push link setting subelement, being used for will be above-mentioned pre-
Pushed information is divided at least a kind of functional information, and is the push link of above-mentioned functional information setting information.
In some embodiments, above-mentioned pre- pushed information acquisition subelement includes：Pushed information acquisition module, for by
Stating user information importing, trained information push model is matched to obtain at least one pushed information in advance, and above- mentioned information pushes away
Send model for characterizing the correspondence between user information and pushed information；Pre- pushed information acquisition module is used for from gained
To pushed information in obtain with the above-mentioned matched pushed information of search content information as pre- pushed information.
In some embodiments, above-mentioned pre- pushed information acquisition subelement includes：Information aggregate acquisition module, for obtaining
With the above-mentioned matched information aggregate of search content information；Pushed information acquisition module, it is advance for importing above-mentioned user information
Trained information push model is matched to obtain at least one pushed information, and above- mentioned information push model is for characterizing user
Correspondence between information and pushed information；Pre- pushed information acquisition module, for that will be included in above- mentioned information set
Pushed information obtained above is as pre- pushed information.
In some embodiments, above-mentioned apparatus further includes information push model construction unit, and mould is pushed for building information
Type, above- mentioned information push model construction unit include：Information extraction subelement, for respectively from historical user information set and going through
User information and user search information are extracted in history user search information aggregate；User's characteristic information extracts subelement, for pressing
Setting condition extracts user's characteristic information from user information；Retrieval character information extraction subelement, for being examined from above-mentioned user
Retrieval character information is extracted in rope information；Information pushes model construction subelement, for being based on user's characteristic information and and user
The associated retrieval character information of characteristic information, training obtain information push model.
In some embodiments, above-mentioned pushed information acquisition module includes：Retrieval character acquisition of information submodule, for from
User's characteristic information is extracted in user information, which, which is imported above- mentioned information push model, obtains comprising matching
The retrieval character information of degree, above-mentioned matching degree determine the accurate of retrieval character information for characterizing according to above-mentioned user's characteristic information
Property；Pushed information acquisition submodule, the retrieval character information for selecting to meet predetermined condition from each retrieval character information
Form pushed information.
In some embodiments, above- mentioned information push unit is used for：When monitoring to be directed on above-mentioned terminal device
When the trigger action of above- mentioned information push link, above-mentioned functional information is pushed to above-mentioned terminal device；Or works as and receive upper
When stating the feedback information for the trigger action for occurring to link on terminal device for above- mentioned information push, pushed to above-mentioned terminal device
Above-mentioned functional information.
The third aspect, this application provides a kind of computing devices, including：One or more processors；Memory, for depositing
The one or more programs of storage, when said one or multiple programs are executed by said one or multiple processors so that above-mentioned one
A or multiple processors execute the method for pushed information of above-mentioned first aspect.
Method, apparatus and computing device provided by the present application for pushed information, it is corresponding with search key obtaining
Search content information after, also to search the push of corresponding with content information is searched for information and link, and be pushed away in user's click information
After sending link, corresponding functional information is sent to terminal, improves the efficiency that user obtains information.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that this application can be applied to exemplary system architecture figures therein；
Fig. 2 is the flow chart according to one embodiment of the method for pushed information of the application；
Fig. 3 a are the schematic diagrames according to one embodiment of the method for pushed information of the application；
Fig. 3 b are the schematic diagrames after the push link of user's click information；
Fig. 4 is the structural schematic diagram according to one embodiment of the device for pushed information of the application；
Fig. 5 is the structural schematic diagram according to one embodiment of the server of the application.
Specific implementation mode
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, is illustrated only in attached drawing and invent relevant part with related.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the implementation of the method for pushed information or the device for pushed information that can apply the application
The exemplary system architecture 100 of example.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 provide communication link medium.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
Terminal device 101,102,103 is interacted by network 104 with server 105, to receive or send information etc..Terminal
Various information processing applications, such as information search application, information processing application etc. can be installed in equipment 101,102,103.
Terminal device 101,102,103 can be the various electronic equipments of operation information processing application, including but not limited to
Smart mobile phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 105 can be the keyword search information sent according to terminal device 101,102,103, and will search for
To information be pushed to the information server of terminal device 101,102,103.For example, receiving terminal device 101,102,103
The keyword that upper search engine is sent, information search is carried out to keyword, and the information that search obtains is pushed to terminal device
101,102,103 server.Server 105 can be according to the keyword search relevant information of reception, then by relevant information
It is pushed to terminal device 101,102,103.
It should be noted that the method for pushed information that the embodiment of the present application is provided can be single by server 105
It solely executes, or can also jointly be executed by terminal device 101,102,103 and server 105.Under normal circumstances, for pushing
The method of information is executed by server 105.Correspondingly, it can be set in server 105 for the device of pushed information, also may be used
To be set in terminal device 101,102,103.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
Fig. 2, it illustrates the flow charts 200 of one embodiment of the method for pushed information, this is used for pushed information
Method include：
Step 201, search content information corresponding with the search key that terminal device is sent is obtained.
In the present embodiment, electronic equipment (such as server 105 shown in FIG. 1) can pass through wired or wireless mode
The search key that receiving terminal apparatus 101,102,103 is sent, and corresponding search content information is got according to keyword.
User inputs search key in the search engine on terminal device 101,102,103, after clicking search button,
Search key is sent to server 105 by search engine.It, will be crucial with search after server 105 receives search key
The relevant information of word is according to the descending sequence of the degree of correlation.Quantity with the relevant information of search key be it is prodigious, in order to
The validity of search speed and information is improved, server 105 would generally first get general with the relevant information of search key
Information (searching for content information) is wanted, and is pushed to terminal device 101,102,103.Later, when search content information is in terminal
When being clicked by user in equipment 101,102,103, then terminal device will be pushed to the relevant information of search key accordingly
101、102、103。
Step 202, information push corresponding with above-mentioned search content information is obtained to link.
After getting search content information, server 105 will also search information push corresponding with content information is searched for
Link.In order to provide comprehensive information as possible, the quantity for the search content information that server 105 obtains is very big, search content letter
Breath contains and the relevant all information of search key.Wherein, above- mentioned information push link is in offer and above-mentioned search
Hold the corresponding functional information of information, above-mentioned functional information includes following at least a kind of：Recommended information, promotes letter at guidance information
Breath, can also be other kinds of information, depending on actual needs.Recommended information can be used for keyword or key
Classification information belonging to word is introduced；Guidance information can be used for that user is guided to believe the classification belonging to keyword or keyword
It ceases and the operations such as is evaluated, supplemented, corrected；Promotion message can be used for providing a user information popularization platform, and user is wanted
The information of popularization is issued on network.
In some optional realization methods of the present embodiment, above-mentioned acquisition information corresponding with above-mentioned search content information
Push link may comprise steps of：
The first step obtains the user information on above-mentioned terminal device.
Information push links corresponding functional information and should be provided for user, and the efficiency that otherwise information pushes is just
It is not high.Server 105 can inquire the user information of 101,102,103 active user of terminal device, be directed to according to user information
Property provide information push link.Wherein, above-mentioned user information includes at least one of following：Occupation, interest and Network records, also
It can be other kinds of user information, no longer repeat one by one herein.
Second step obtains the information to match with above-mentioned search content information and above-mentioned user information and believes as pre- push
Breath.
There are many search content information that server 105 is got, if be directly all pushed to these search content informations
Terminal device 101,102,103, then user's needs are expend a great deal of time inquires search content information one by one.For this purpose, can be with
It will can improve server 105 simultaneously with search content information and all matched information of user information as pre- pushed information and carry
For the efficiency of information.
Third walks, and above-mentioned pre- pushed information is divided at least a kind of functional information, and push away for functional information setting information
Send link.
The quantity of pre- pushed information is usually very much, and sorts out without further arranging.It selects, is obtaining for the ease of user
After pre- pushed information, pre- pushed information can be divided into multiple functions type, and push for each function type setting information
Link, so that user can select pre- pushed information according to function.
In some optional realization methods of the present embodiment, above-mentioned acquisition and above-mentioned search content information and above-mentioned use
The information of family information match may comprise steps of as pre- pushed information：
Above-mentioned user information is imported trained information push model in advance and is matched to obtain at least one by the first step
Pushed information.
Above- mentioned information push model is used to characterize the correspondence between user information and pushed information.Information pushes model
The pushed information that user most possibly needs can be obtained according to user information.
Second step is obtained with the matched pushed information of search content information from obtained pushed information as pre- push
Information.
By information push the obtained pushed information of model may be it is diversified, in order to in search obtained above
Hold information establish correspondence, can will with search the matched pushed information of content information as pre- pushed information.Matched side
Formula can there are many, for example, temporally relationship match, match by object relationship or match etc. by functional relationship.
In some optional realization methods of the present embodiment, above-mentioned acquisition and above-mentioned search content information and above-mentioned use
The information of family information match may comprise steps of as pre- pushed information：
The first step obtains and the above-mentioned matched information aggregate of search content information.
Seen from the above description, on the one hand, search content information be summary info, be not completely with the relevant letter of keyword
Breath；On the other hand, generally also cannot include relevant complete with search key with the relevant search content information of search key
Portion's information.Furthermore, it is necessary to find out most effective information as pre- pushed information from search content information.For example, user is at end
End equipment 101,102,103 has searched for search key " fresh flower ", and server 105 can will be believed with " fresh flower " relevant search content
Breath is sent on terminal device 101,102,103.And in fact, user may be interested in the other information of " fresh flower ", example
Such as, the kind, color of " fresh flower ", florescence, planting conditions etc..Therefore, in order to improve the efficiency of information push, it is desirable to provide more complete
Face information, i.e. information aggregate.Information aggregate herein can be the systematic information to keyword, systematic such as fresh flower
Classification information.
Above-mentioned user information is imported trained information push model in advance and is matched to obtain at least one by second step
Pushed information.
Wherein, above- mentioned information push model is used to characterize the correspondence between user information and pushed information.This step
The step of with above-mentioned acquisition pushed information, is similar, and details are not described herein again.
Third walks, by the pushed information obtained above included in above- mentioned information set, as pre- pushed information.
Information aggregate would generally include many information, and user may be interested in some information, to other information
Lose interest in, this depends primarily on user itself.By information push the obtained pushed information of model may be it is diversified,
Some are not in information aggregate obtained above, some are in information aggregate.In order to provide the efficiency of information push, it is invalid to reduce
The push of information, after obtaining information aggregate, it is also necessary to the information of user's most probable needs is found out from information aggregate as pre-
Pushed information.
In some optional realization methods of the present embodiment, the present embodiment method can also include that structure information pushes mould
The step of the step of type, above-mentioned structure information push model may include：
The first step retrieves extraction user information and use in information aggregate from historical user information set and historical user respectively
Retrieve information in family.
Whole user informations combinations before can be constituted historical user information set by server 105, and by user
It is combined as historical user for the conclusion that a certain scene (such as above-mentioned fresh flower scene) is made and retrieves information aggregate.Then, from going through
History user information set and historical user retrieve to be extracted and the relevant user information of the scene and user respectively in information aggregate
Retrieve information.Wherein, user search information includes that user is directed to the final choice information that a certain scene is made, with above-mentioned fresh flower
For scene, user search information includes the fresh flower information of user's final choice.
Second step extracts user's characteristic information by imposing a condition from user information.
Setting condition herein is depending on scene information.In general, it includes occupation, rank, age, property to impose a condition
Not, at least one in Income situation.Other conditions are can also be, specifically depending on actual conditions.
It is determined according to scene after imposing a condition, so that it may to extract user characteristics letter from user information according to imposing a condition
Breath, filtering out influences the information that user makes decision.
Third walks, and retrieval character information is extracted from above-mentioned user search information.
Seen from the above description, user search information includes that user is directed to the final choice information that a certain scene is made, also
It may include other information.For different scenes, the retrieval character letter that corresponding scene is extracted from user search information is needed
Breath.In general, retrieval character information is according to above-mentioned final choice information acquisition.
4th step, is based on user's characteristic information and retrieval character information associated with user's characteristic information, and training obtains
Information pushes model.
Above-mentioned user's characteristic information and retrieval character information is all existing information, is based on user's characteristic information and retrieval
Correspondence between characteristic information can establish pair between user information and user search information by machine learning method
It should be related to, and then information is established according to correspondence and pushes model.Since user information and user search information are for a certain
For scene, so, the information push model obtained herein is also corresponding with scene.Using machine learning method to above-mentioned
User's characteristic information and retrieval character information associated with above-mentioned user's characteristic information are trained, and can obtain information push
Model.
It is above-mentioned that above-mentioned user information is imported into trained letter in advance in some optional realization methods of the present embodiment
Breath push model, which is matched to obtain at least one pushed information, may comprise steps of：
The first step extracts user's characteristic information from user information, and user's characteristic information importing above- mentioned information is pushed away
The retrieval character information for sending model to obtain including matching degree.
It, can by user's characteristic information import information recommended models after extracting user's characteristic information in user information
Obtain the retrieval character information with matching degree.Above-mentioned matching degree determines that retrieval is special for characterizing according to above-mentioned user's characteristic information
The accuracy of reference breath.Matching degree can indicate with diversified forms, including but not limited to the shape of percents or numerical values recited
Formula etc..
Second step selects the retrieval character information composition push letter for meeting predetermined condition from each retrieval character information
Breath.
The pushed information obtained at this time is the immediate information of optimal selection with user, therefore, it is possible to greatly improve letter
Cease the accuracy rate and efficiency of push.Wherein, above-mentioned predetermined condition includes：Matching degree is more than the retrieval character information of predetermined threshold；
Or according to the maximum retrieval character information of predetermined number matching degree in the sequence of matching degree from big to small.
Step 203, above-mentioned search content information and information push link are sent to above-mentioned terminal device, for above-mentioned
It is presented on terminal device.
After obtaining search content information and information push link, search content information and information push link are sent together
To terminal device 101,102,103.
In general, search content information is shown that information pushes chain on the display screen of terminal device 101,102,103
The rear or lower section for being normally placed in search content information are connected, and with significant colour code, so that user carries out relevant behaviour
Make.
It is linked by being pushed to 101,102,103 pushed information of terminal device, the same of search content information can provided
When, it provides to the user more with the search relevant information of content information, improves the efficiency that user obtains information.
Step 204, when the trigger action for above- mentioned information push link occurs on above-mentioned terminal device, to above-mentioned
Terminal device pushes above-mentioned functional information.
When user clicks information push link on terminal device 101,102,103, server 105 can receive
It is interested to illustrate that user links corresponding functional information to information push for the trigger action signal of information push link.At this point,
The information can be pushed to the corresponding functional information of link and be pushed to terminal device 101,102,103.
It is above-mentioned to occur to be directed to above-mentioned letter on above-mentioned terminal device in some optional realization methods of the present embodiment
When the trigger action of breath push link, pushing above-mentioned functional information to above-mentioned terminal device may include：When monitoring above-mentioned
When the trigger action for above- mentioned information push link occurring on terminal device, above-mentioned function letter is pushed to above-mentioned terminal device
Breath；Or when the feedback information for receiving the trigger action for occurring to link on above-mentioned terminal device for above- mentioned information push
When, push above-mentioned functional information to above-mentioned terminal device.
Server 105 can push whether link is triggered by monitoring information in real time, when monitoring information push link is triggered
When, the information being triggered push is linked into corresponding functional information and is sent to terminal device 101,102,103.Server 105 is also
The feedback information that link can be pushed with outstanding message, when information push, which is linked at, to be triggered on terminal device 101,102,103,
Terminal device 101,102,103 can will be sent to server 105 for the feedback information of the trigger action, later, server 105
The information being triggered push is linked into corresponding functional information and is sent to terminal device 101,102,103.
With continued reference to Fig. 3 a, Fig. 3 a are shown according to one of the application scenarios of the method for pushed information of the present embodiment
It is intended to.In the scene of Fig. 3 a, it is " fresh that user inputs search key in the search engine of terminal device 101,102,103
Flower ", search key " fresh flower " is sent to server 105 by search engine.It is " fresh that server 105 receives search key
Flower ", obtained corresponding search content information.Later, user's letter of active user on terminal device 101,102,103 is inquired
Breath retrieves information acquisition for keyword " fresh flower " by the historical user information of search key " fresh flower " and historical user
Information pushes model.The user information import information of active user on terminal device 101,102,103 is pushed mould by server 105
Type, it is determined that the information that active user most possibly needs on terminal device 101,102,103.These information are classified, are obtained
At least one functional information, and be the push link of functional information setting information, for example, " recommended information ", " guidance information " and " push away
Guangxin ceases ".Finally, by search content information and information push link push to terminal device 101,102,103, it is presented to use
Family.
When user clicks " promotion message " in fig. 3 a, server 105 will be with " promotion message " relevant functional information
It is pushed to terminal device 101,102,103, user can add the fresh flower of oneself according to " promotion message " relevant functional information
Information, and after completed addition, by the fresh flower presentation of information of oneself on network, as shown in Figure 3b." recommended information " and " guiding
The setting up procedure of information " is similar with the setting up procedure of " promotion message ", and details are not described herein again.
Method provided by the present application for pushed information is obtaining search content information corresponding with search key
Afterwards, it also to search information push corresponding with content information is searched for link, and after the push link of user's click information, will correspond to
Functional information be sent to terminal, improve user obtain information efficiency.
With further reference to Fig. 4, as the realization to method shown in above-mentioned each figure, this application provides for pushed information
One embodiment of device, the device embodiment is corresponding with embodiment of the method shown in Fig. 2, which specifically can be applied to
In various electronic equipments.
As shown in figure 4, the above-mentioned device 400 for pushed information of the present embodiment may include：Search content information obtains
Take unit 401, information push link acquiring unit 402, transmission unit 403 and information push unit 404.Wherein, content is searched for
Information acquisition unit 401 is for obtaining search content information corresponding with the search key that terminal device is sent；Information pushes
Link acquiring unit 402 is linked for obtaining information push corresponding with above-mentioned search content information, wherein above- mentioned information pushes
Link is for providing functional information corresponding with above-mentioned search content information；Transmission unit 403 is used for above-mentioned search content
Information and above- mentioned information push link are sent to above-mentioned terminal device, for being presented on above-mentioned terminal device；Information pushes away
Unit 404 is sent to be used for when the trigger action for above- mentioned information push link occurs on above-mentioned terminal device, to above-mentioned end
End equipment pushes above-mentioned functional information.
In some optional realization methods of the present embodiment, above- mentioned information push link acquiring unit 402 may include：
User information obtains subelement (not shown), pre- pushed information obtains subelement (not shown) and information push link
Subelement (not shown) is set.Wherein, user information obtains the user that subelement is used to obtain on above-mentioned terminal device and believes
Breath；Pre- pushed information obtains subelement and is used to obtain the information to match with above-mentioned search content information and above-mentioned user information
As pre- pushed information；Information push link setting subelement is used to above-mentioned pre- pushed information being divided at least a kind of function letter
Breath, and be the push link of functional information setting information.
In some optional realization methods of the present embodiment, above-mentioned pre- pushed information obtains subelement and may include：It pushes away
Send data obtaining module (not shown) and pre- pushed information acquisition module (not shown).Wherein, pushed information obtains
Module is used to above-mentioned user information importing trained information push model in advance and is matched to obtain at least one push letter
Breath, above- mentioned information push model are used to characterize the correspondence between user information and pushed information；Pre- pushed information obtains mould
Block is used to obtain with the above-mentioned matched pushed information of search content information as pre- pushed information from obtained pushed information.
In some optional realization methods of the present embodiment, in some optional realization methods of the present embodiment, on
Stating pre- pushed information acquisition subelement may include：Information aggregate acquisition module (not shown), pushed information acquisition module
(not shown) and pre- pushed information acquisition module (not shown).Wherein, information aggregate acquisition module for obtain with
The above-mentioned matched information aggregate of search content information；Pushed information acquisition module is used to above-mentioned user information importing training in advance
Good information push model is matched to obtain at least one pushed information, and above- mentioned information push model is for characterizing user information
Correspondence between pushed information；Pre- pushed information acquisition module is above-mentioned in above- mentioned information set for that will be included in
The pushed information arrived is as pre- pushed information.
In some optional realization methods of the present embodiment, the device 400 for pushed information can also include information
Model construction unit (not shown) is pushed, pushes model for building information, above- mentioned information pushes model construction unit can
To include：Information extraction subelement (not shown), user's characteristic information extraction subelement (not shown), retrieval character
Information extraction subelement (not shown) and information push model construction subelement (not shown).Wherein, information extraction
Subelement from historical user information set and historical user for retrieving extraction user information and user's inspection in information aggregate respectively
Rope information；User's characteristic information extraction subelement is used to extract user's characteristic information from user information by imposing a condition；Retrieval
Feature information extraction subelement is used to extract retrieval character information from above-mentioned user search information；Information pushes model construction
Unit is used to be based on user's characteristic information and retrieval character information associated with user's characteristic information, and training obtains information push
Model.
In some optional realization methods of the present embodiment, above-mentioned pushed information acquisition module may include：Retrieval is special
Reference ceases acquisition submodule (not shown) and pushed information acquisition submodule (not shown).Wherein, retrieval character is believed
Breath acquisition submodule pushes away user's characteristic information importing above- mentioned information for extracting user's characteristic information from user information
The retrieval character information for sending model to obtain including matching degree, above-mentioned matching degree are determined for characterizing according to above-mentioned user's characteristic information
The accuracy of retrieval character information；Pushed information acquisition submodule is used for the selection from each retrieval character information and meets predetermined item
The retrieval character information of part forms pushed information.
In some optional realization methods of the present embodiment, above- mentioned information push unit can be used for：When monitoring
When the trigger action for above- mentioned information push link occurring on above-mentioned terminal device, above-mentioned function is pushed to above-mentioned terminal device
Information；Or when the feedback information for receiving the trigger action for occurring to link on above-mentioned terminal device for above- mentioned information push
When, push above-mentioned functional information to above-mentioned terminal device.
The present embodiment additionally provides a kind of computing device, including：One or more processors；Memory, for storing one
A or multiple programs, when said one or multiple programs are executed by said one or multiple processors so that said one or
Multiple processors execute the above-mentioned method for pushed information.
Below with reference to Fig. 5, it illustrates the computer systems 500 suitable for the server for realizing the embodiment of the present application
Structural schematic diagram.
As shown in figure 5, computer system 500 includes central processing unit (CPU) 501, it can be read-only according to being stored in
Program in memory (ROM) 502 or be loaded into the program in random access storage device (RAM) 503 from storage section 508 and
Execute various actions appropriate and processing.In RAM503, also it is stored with system 500 and operates required various programs and data.
CPU501, ROM502 and RAM503 are connected with each other by bus 504.Input/output (I/O) interface 505 is also connected to bus
504。
It is connected to I/O interfaces 505 with lower component：Importation 506 including keyboard, mouse etc.；Including such as liquid crystal
Show the output par, c 507 of device (LCD) etc. and loud speaker etc.；Storage section 508 including hard disk etc.；And including such as LAN
The communications portion 509 of the network interface card of card, modem etc..Communications portion 509 is executed via the network of such as internet
Communication process.Driver 510 is also according to needing to be connected to I/O interfaces 505.Detachable media 511, such as disk, CD, magneto-optic
Disk, semiconductor memory etc. are mounted on driver 510 as needed, in order to from the computer program root read thereon
According to needing to be mounted into storage section 508.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be tangibly embodied in machine readable
Computer program on medium, above computer program include the program code for method shown in execution flow chart.At this
In the embodiment of sample, which can be downloaded and installed by communications portion 509 from network, and/or from removable
Medium 511 is unloaded to be mounted.
Flow chart in attached drawing and block diagram, it is illustrated that according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part for a part for one module, program segment, or code of table, above-mentioned module, program segment, or code includes one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, this is depended on the functions involved.Also it wants
It is noted that the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart, Ke Yiyong
The dedicated hardware based system of defined functions or operations is executed to realize, or can be referred to specialized hardware and computer
The combination of order is realized.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit can also be arranged in the processor, for example, can be described as：A kind of processor packet
Include search content information acquiring unit, information push link acquiring unit, transmission unit and information push unit.Wherein, these
The title of unit does not constitute the restriction to the unit itself under certain conditions, for example, information push unit can also be retouched
It states as " unit for being used for pushed information ".
As on the other hand, present invention also provides a kind of nonvolatile computer storage media, the non-volatile calculating
Machine storage medium can be nonvolatile computer storage media included in above-mentioned apparatus in above-described embodiment；Can also be
Individualism, without the nonvolatile computer storage media in supplying terminal.Above-mentioned nonvolatile computer storage media is deposited
One or more program is contained, when said one or multiple programs are executed by an equipment so that above equipment：It obtains
Search content information corresponding with the search key that terminal device is sent；Obtain information corresponding with above-mentioned search content information
Push link, wherein above- mentioned information push link is for providing functional information corresponding with above-mentioned search content information；It will be upper
It states search content information and above- mentioned information push link is sent to above-mentioned terminal device, for being on above-mentioned terminal device
It is existing；When the trigger action for above- mentioned information push link occurs on above-mentioned terminal device, pushed to above-mentioned terminal device
Above-mentioned functional information.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature
Other technical solutions of arbitrary combination and formation.Such as features described above has similar work(with (but not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (18)
1. a kind of method for pushed information, which is characterized in that the method includes：
Obtain search content information corresponding with the search key that terminal device is sent；
The push of corresponding with described search content information information is obtained link, wherein described information push link for offer and
The corresponding functional information of described search content information；
Described search content information and described information push link are sent to the terminal device, in the terminal device
On presented；
When the trigger action for described information push link occurs on the terminal device, pushed to the terminal device
The functional information.
2. according to the method described in claim 1, it is characterized in that, the functional information includes at least one of：Reference
Breath, guidance information and promotion message.
3. according to the method described in claim 1, it is characterized in that, described obtain information corresponding with described search content information
Push links：
Obtain the user information on the terminal device；
The information to match with described search content information and the user information is obtained as pre- pushed information；
The pre- pushed information is divided at least a kind of functional information, and is functional information setting information push link.
4. according to the method described in claim 3, it is characterized in that, the acquisition and described search content information and the use
The information of family information match includes as pre- pushed information：
The user information is imported trained information push model in advance to be matched to obtain at least one pushed information, institute
Information push model is stated to be used to characterize the correspondence between user information and pushed information；
It is obtained with the matched pushed information of described search content information as pre- pushed information from obtained pushed information.
5. according to the method described in claim 3, it is characterized in that, the acquisition and described search content information and the use
The information of family information match includes as pre- pushed information：
It obtains and the matched information aggregate of described search content information；
The user information is imported trained information push model in advance to be matched to obtain at least one pushed information, institute
Information push model is stated to be used to characterize the correspondence between user information and pushed information；
Using the pushed information obtained described in included in described information set as pre- pushed information.
6. according to any method in claim 3 to 5, which is characterized in that the user information includes following at least one
：
Occupation, interest and Network records.
7. method according to claim 4 or 5, which is characterized in that the method further includes structure information push model
The step of step, structure information push model includes：
Respectively extraction user information and user search information in information aggregate are retrieved from historical user information set and historical user；
User's characteristic information is extracted from user information by imposing a condition；
Retrieval character information is extracted from the user search information；
Based on user's characteristic information and retrieval character information associated with user's characteristic information, training obtain information push mould
Type.
8. method according to claim 4 or 5, which is characterized in that described to train user information importing in advance
Information push model matched to obtain at least one pushed information include：
User's characteristic information is extracted from user information, which, which is imported described information push model, is wrapped
Retrieval character information containing matching degree, the matching degree determine retrieval character information for characterizing according to the user's characteristic information
Accuracy；
Selection meets the retrieval character information composition pushed information of predetermined condition from each retrieval character information.
9. according to the method described in claim 8, it is characterized in that, the predetermined condition includes：
Matching degree is more than the retrieval character information of predetermined threshold；Or
According to the maximum retrieval character information of predetermined number matching degree in the sequence of matching degree from big to small.
10. according to the method described in claim 1, it is characterized in that, described described when occurring to be directed on the terminal device
When the trigger action of information push link, pushing the functional information to the terminal device includes：
When monitoring to occur on the terminal device trigger action for described information push link, set to the terminal
It is standby to push the functional information；Or
When receiving the feedback information for the trigger action for occurring to link on the terminal device for described information push, to
The terminal device pushes the functional information.
11. a kind of device for pushed information, which is characterized in that described device includes：
Search for content information acquiring unit, the corresponding search content of search key for obtaining with terminal device is sent is believed
Breath；
Information push link acquiring unit links, wherein institute for obtaining information push corresponding with described search content information
Information push link is stated for providing functional information corresponding with described search content information；
Transmission unit, for described search content information and described information push link to be sent to the terminal device, for
It is presented on the terminal device；
Information push unit is used for when the trigger action for described information push link occurs on the terminal device,
The functional information is pushed to the terminal device.
12. according to the devices described in claim 11, which is characterized in that described information push links acquiring unit and includes：
User information obtains subelement, for obtaining the user information on the terminal device；
Pre- pushed information obtains subelement, for obtaining the letter to match with described search content information and the user information
Breath is used as pre- pushed information；
Information push link setting subelement, for the pre- pushed information to be divided at least a kind of functional information, and is institute
State the push link of functional information setting information.
13. device according to claim 12, which is characterized in that the pre- pushed information obtains subelement and includes：
Pushed information acquisition module for the user information to be imported trained information push model in advance match
To at least one pushed information, described information push model is used to characterize the correspondence between user information and pushed information；
Pre- pushed information acquisition module, for being obtained from obtained pushed information and described search content information is matched pushes away
Breath deliver letters as pre- pushed information.
14. device according to claim 12, which is characterized in that the pre- pushed information obtains subelement and includes：
Information aggregate acquisition module, for obtaining and the matched information aggregate of described search content information；
Pushed information acquisition module for the user information to be imported trained information push model in advance match
To at least one pushed information, described information push model is used to characterize the correspondence between user information and pushed information；
Pre- pushed information acquisition module, pushed information for obtaining described in being included in described information set as pushing away in advance
It delivers letters breath.
15. the device according to claim 13 or 14, which is characterized in that described device further includes information push model construction
Unit pushes model for building information, and described information push model construction unit includes：
Information extraction subelement extracts user for being retrieved in information aggregate from historical user information set and historical user respectively
Information and user search information；
User's characteristic information extracts subelement, and user's characteristic information is extracted from user information for pressing to impose a condition；
Retrieval character information extraction subelement, for extracting retrieval character information from the user search information；
Information pushes model construction subelement, for special based on user's characteristic information and retrieval associated with user's characteristic information
Reference ceases, and training obtains information push model.
16. the device according to claim 13 or 14, which is characterized in that the pushed information acquisition module includes：
Retrieval character acquisition of information submodule believes the user characteristics for extracting user's characteristic information from user information
Breath imports the retrieval character information that described information push model obtains including matching degree, and the matching degree is for characterizing according to
User's characteristic information determines the accuracy of retrieval character information；
Pushed information acquisition submodule, the retrieval character information for selecting to meet predetermined condition from each retrieval character information
Form pushed information.
17. according to the devices described in claim 11, which is characterized in that described information push unit is used for：
When monitoring to occur on the terminal device trigger action for described information push link, set to the terminal
It is standby to push the functional information；Or
When receiving the feedback information for the trigger action for occurring to link on the terminal device for described information push, to
The terminal device pushes the functional information.
18. a kind of computing device, including：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processors
Perform claim requires any method in 1 to 10.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710013083.1A CN108287834A (en) | 2017-01-09 | 2017-01-09 | Method, apparatus and computing device for pushed information |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710013083.1A CN108287834A (en) | 2017-01-09 | 2017-01-09 | Method, apparatus and computing device for pushed information |
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| Publication Number | Publication Date |
|---|---|
| CN108287834A true CN108287834A (en) | 2018-07-17 |
Family
ID=62819265
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|---|---|---|---|
| CN201710013083.1A Pending CN108287834A (en) | 2017-01-09 | 2017-01-09 | Method, apparatus and computing device for pushed information |
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