CN112148962A

CN112148962A - Method and device for pushing information

Info

Publication number: CN112148962A
Application number: CN201910579636.9A
Authority: CN
Inventors: 李配配; 黄斐乔; 尹畅文
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2019-06-28
Filing date: 2019-06-28
Publication date: 2020-12-29
Anticipated expiration: 2039-06-28
Also published as: CN112148962B

Abstract

The embodiment of the disclosure discloses a method and a device for pushing information. One embodiment of the method comprises: receiving a promotion request sent by a first terminal, wherein the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted; acquiring user description information matched with promotion demand information from a first pre-stored associated information set, and taking a user identifier associated with the acquired user description information as a pre-stored identifier; the pre-stored identification is associated with the information to be promoted and then added to a second associated information set; and responding to the condition that the preset pushing condition is met, and pushing the second associated information set to a popularization server in communication connection. According to the embodiment, the information to be promoted and the user identification of the suitable audience of the information to be promoted are pushed to the promotion server as a whole, so that the information can be pushed to the promotion server in a targeted manner, and the network traffic is saved.

Description

Method and device for pushing information

Technical Field

The embodiment of the disclosure relates to the technical field of computers, in particular to a method and a device for pushing information.

Background

With the popularization of internet applications and the penetration of human life, more and more users are becoming accustomed to obtaining required information from the internet. Meanwhile, more and more promotion users also start to choose to promote the information to be promoted on the network.

Therefore, in the related art, the information to be promoted needs to be pushed to the user matched with the information to be promoted.

Disclosure of Invention

The embodiment of the disclosure provides a method and a device for pushing information.

In a first aspect, an embodiment of the present disclosure provides a method for pushing information, where the method includes: receiving a promotion request sent by a first terminal, wherein the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted; acquiring user description information matched with promotion demand information from a pre-stored first associated information set, and taking a user identifier associated with the acquired user description information as a pre-stored identifier, wherein the first associated information in the first associated information set comprises the associated user description information and the associated user identifier; the pre-stored identification is associated with the information to be promoted and then added to a second associated information set; and responding to the condition that the preset pushing condition is met, and pushing the second associated information set to a popularization server in communication connection.

In some embodiments, the first set of association information is obtained by an association step comprising: in response to detecting that the second terminal enters a target page in the target page set from the link address provided by the promotion server, acquiring a user identifier of a user of the second terminal and acquiring operation information of the user of the second terminal for each target page in the target page set; and associating the acquired operation information serving as user description information with the user identifier of the user of the second terminal, and then adding the operation information to the first associated information set.

In some embodiments, the associating step further comprises: acquiring registration request information sent by the second terminal, extracting user description information from the registration request information, associating the extracted user description information with a user identifier of a user of the second terminal, and adding the associated user description information to the first associated information set.

In some embodiments, the associating step further comprises: inputting the operation information into a pre-trained image analysis model to obtain user characteristic information corresponding to the operation information; and associating the user characteristic information serving as user description information with the user identifier of the user of the second terminal, and then adding the user characteristic information to the first associated information set.

In a second aspect, an embodiment of the present disclosure provides a method for pushing information, where the method includes: receiving a second associated information set sent by a client server in communication connection, wherein the second associated information in the second associated information set comprises associated information to be promoted and a pre-stored identifier; responding to the received search information sent by the third terminal, acquiring a user identifier corresponding to the third terminal, and searching information to be promoted associated with the user identifier from the second associated information set; and determining the matching degree of the searched information to be promoted and the searched information, and pushing the information to be promoted, of which the corresponding matching degree meets the preset matching degree condition, to the third terminal.

In some embodiments, the second set of association information is obtained by the client server performing the following steps: receiving a promotion request sent by a first terminal, wherein the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted; acquiring user description information matched with promotion demand information from a pre-stored first associated information set, and taking a user identifier associated with the acquired user description information as a pre-stored identifier, wherein the first associated information in the first associated information set comprises the associated user description information and the associated user identifier; and associating the pre-stored identification with the information to be promoted and then adding the pre-stored identification to the second associated information set.

In some embodiments, the first set of association information is obtained by a client server performing an association step, the association step comprising: in response to detecting that the second terminal enters a target page in the target page set from the link address provided by the promotion server, acquiring a user identifier of a user of the second terminal and acquiring operation information of the user of the second terminal for each target page in the target page set; and associating the acquired operation information serving as user description information with the user identifier of the user of the second terminal, and then adding the operation information to the first associated information set.

In a third aspect, an embodiment of the present disclosure provides an apparatus for pushing information, including: the information processing device comprises a request unit, a first terminal and a second terminal, wherein the request unit is configured to receive a promotion request sent by the first terminal, and the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted; the acquiring unit is configured to acquire user description information matched with the promotion demand information from a pre-stored first associated information set, and take a user identifier associated with the acquired user description information as a pre-stored identifier, wherein the first associated information in the first associated information set comprises the associated user description information and the associated user identifier; the storage unit is configured to associate the pre-stored identification with the information to be promoted and then add the pre-stored identification to the second associated information set; and the pushing unit is configured to respond to the preset pushing condition being met and push the second associated information set to the promotion server of the communication connection.

In some embodiments, the apparatus further comprises a first associating unit configured to generate the first set of association information by: in response to detecting that the second terminal enters a target page in the target page set from the link address provided by the promotion server, acquiring a user identifier of a user of the second terminal and acquiring operation information of the user of the second terminal for each target page in the target page set; and associating the acquired operation information serving as user description information with the user identifier of the user of the second terminal, and then adding the operation information to the first associated information set.

In some embodiments, the first associating unit further generates the first set of association information by: acquiring registration request information sent by the second terminal, extracting user description information from the registration request information, associating the extracted user description information with a user identifier of a user of the second terminal, and adding the associated user description information to the first associated information set.

In some embodiments, the first associating unit further generates the first set of association information by: inputting the operation information into a pre-trained image analysis model to obtain user characteristic information corresponding to the operation information; and associating the user characteristic information serving as user description information with the user identifier of the user of the second terminal, and then adding the user characteristic information to the first associated information set.

In a fourth aspect, an embodiment of the present disclosure provides an apparatus for pushing information, including: the receiving unit is configured to receive a second associated information set sent by a client server in communication connection, wherein the second associated information in the second associated information set comprises associated information to be promoted and a pre-stored identifier; the searching unit is configured to respond to the received searching information sent by the third terminal, acquire a user identifier corresponding to the third terminal, and search the information to be promoted associated with the user identifier from the second associated information set; and the determining unit is configured to determine the matching degree of the searched information to be promoted and the search information, and push the information to be promoted, of which the corresponding matching degree meets the preset matching degree condition, to the third terminal.

In a fifth aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; a storage device having one or more programs stored thereon; when executed by the one or more processors, cause the one or more processors to implement a method as described in an implementation manner of any one of the first or second aspects.

In a sixth aspect, embodiments of the present disclosure provide a computer readable medium, on which a computer program is stored, which when executed by a processor, implements a method as described in any of the implementations of the first or second aspects.

The method and the device for pushing information provided by the embodiment of the disclosure can receive a promotion request sent by a first terminal, wherein the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted. Then, user description information matched with the promotion demand information is obtained from a first pre-stored associated information set, and a user identifier associated with the obtained user description information is used as a pre-stored identifier. And the first associated information in the first associated information set comprises associated user description information and user identification. And then, the pre-stored identification is associated with the information to be promoted and then added to a second associated information set. And finally, responding to the condition that the preset pushing condition is met, and pushing the second associated information set to a popularization server in communication connection. According to the method and the device provided by the embodiment of the disclosure, the information to be promoted and the user identification of the suitable audience of the information to be promoted are pushed to the promotion server as a whole, so that the information can be pushed to the promotion server in a targeted manner, the network traffic is saved, and meanwhile, the promotion conversion efficiency is improved.

Drawings

Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present disclosure may be applied;

FIG. 2 is a flow diagram for one embodiment of a method for pushing information, according to the present disclosure;

FIG. 3 is a schematic diagram of one application scenario of a method for pushing information according to an embodiment of the present disclosure;

FIG. 4 is a flow diagram of another embodiment of a method for pushing information according to the present disclosure;

FIG. 5 is a schematic block diagram illustrating one embodiment of an apparatus for pushing information in accordance with the present disclosure;

FIG. 6 is a schematic block diagram of another embodiment of an apparatus for pushing information according to the present disclosure;

FIG. 7 is a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.

Detailed Description

The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.

It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.

Fig. 1 illustrates an exemplary system architecture 100 of a method for pushing information or an apparatus for pushing information to which embodiments of the present disclosure may be applied.

As shown in fig. 1, system architecture 100 may include

terminal devices

101, 102,

networks

103, 104, 105, client server 106, and promotion server 107.

Networks

103, 104, 105 are used to provide a medium of communication links between

terminal devices

101, 102, client server 106 and promotion server 107. The

networks

103, 104, 105 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others. In practice, the

networks

103, 104, 105 described above may be one and the same network.

The terminal device 101 may interact with the client server 106 via the network 103 to receive or send messages or the like. Various applications, such as a promotion application, a shopping application, and the like, may be installed on the terminal device 101. Terminal device 101 may send a promotion request to client server 106.

Terminal device 102 may interact with promotion server 107 via network 105 to receive or send messages and the like. Various applications may be installed on the terminal device 102, such as a search-type application, a shopping-type application, and so forth. Terminal device 102 may send search information to promotion server 107 and receive information to be promoted pushed by promotion server 107 for the search information.

The

terminal apparatuses

101 and 102 may be hardware or software. When the

terminal devices

101, 102 are hardware, they may be various electronic devices having a display screen, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like. When the

terminal apparatuses

101 and 102 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.

The client server 106 may be a server that provides various services, such as a server that processes a promotion request transmitted by the terminal apparatus 101. The client server 106 may receive a promotion request sent by the terminal device 101, where the promotion request includes information to be promoted and promotion demand information corresponding to the information to be promoted. Then, user description information matched with the promotion demand information is acquired from a pre-stored first associated information set, and a user identifier associated with the acquired user description information is used as a pre-stored identifier, wherein the first associated information in the first associated information set comprises the associated user description information and the associated user identifier. And then, the pre-stored identification is associated with the information to be promoted and then is added to a second associated information set. Finally, in response to meeting the preset push condition, the second set of associated information is pushed to the communicatively connected promotion server 107.

Promotion server 107 may be a server that provides various services, such as a server that promotes information to be promoted in the second set of associated information sent by client server 106. The promotion server 107 may receive a second associated information set sent by the client server 106 in communication connection, where the second associated information in the second associated information set includes associated information to be promoted and a pre-stored identifier. Then, in response to receiving the search information sent by the terminal device 102, the user identifier corresponding to the terminal device 102 is obtained, and the information to be promoted associated with the user identifier is searched from the second associated information set. And finally, determining the matching degree of the searched information to be promoted and the searched information, and pushing the information to be promoted, of which the corresponding matching degree meets the preset matching degree condition, to the terminal equipment 102.

The server may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules used to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.

It should be noted that the method for pushing information provided by the embodiment of the present disclosure may be executed by the client server 106 or the promotion server 107, and accordingly, the apparatus for pushing information may be disposed in the client server 106 or the promotion server 107.

It should be understood that the number of terminal devices, networks, client servers, promotion servers in FIG. 1 are merely illustrative. There may be any number of terminal devices, networks, client servers, and promotion servers, as desired for implementation.

With continued reference to fig. 2, a flow 200 of one embodiment of a method for pushing information in accordance with the present disclosure is shown. The method for pushing the information can be applied to a client server and comprises the following steps:

step 201, receiving a promotion request sent by a first terminal.

The promotion request includes information to be promoted and promotion demand information corresponding to the information to be promoted.

In this embodiment, the execution subject of the method for pushing information is the client server. The client server may be various application servers. As an example, the client server may be a background server of a shopping application.

In this embodiment, the execution main body may receive, through a wired connection manner or a wireless connection manner, a promotion request sent by a first terminal in communication connection.

The first terminal may be various terminal devices. In general, the first terminal may be a terminal device associated with a user identifier of a seller.

The information to be promoted may be information for describing an article. As an example, the information to be promoted may be information for describing a certain skirt. The article may be a tangible article, such as a skirt, shampoo, etc. The above-mentioned items may also refer to intangible items, such as housekeeping services and the like. The format of the information to be promoted may include, but is not limited to, a text format, a picture format, a dynamic image format, an audio format, and the like.

The promotion demand information corresponding to the information to be promoted may be information for describing promotion demand. The promotion requirement information may include, but is not limited to: information describing the promotion time, information describing the promotion audience, and so on. As an example, the information for describing the promotion audience may be "women between 25 and 30 years old with a monthly income of more than 5 k", and the audience for describing the information to be promoted is: women between the ages of 25 and 30 years and with a monthly income greater than 5 k.

Step 202, obtaining user description information matched with the promotion requirement information from a first pre-stored associated information set, and using a user identifier associated with the obtained user description information as a pre-stored identifier.

And the first associated information in the first associated information set comprises associated user description information and user identification.

The user description information is generally information for describing a feature of the user. The user description information may include, but is not limited to, user age, user gender, and the like. The user identification is generally information for uniquely identifying the user. As an example, the user identifier may be an encrypted mobile phone number. Or a Universal Unique Identifier (UUID) of the terminal where the user is located.

In this embodiment, the execution main body may compare the promotion requirement information with the user description information in the first associated information to determine whether the two are matched, and if the two are matched, use the user identifier associated with the user description information as a pre-stored identifier. Here, a plurality of pre-stored identities are generally available. The above matching may be the same or corresponding. As an example, if the user description information in the first associated information is "female" and the promotion requirement information is "female", it may be considered that the promotion requirement information corresponds to the user description information in the first associated information. At this time, the promotion demand information is matched with the user description information in the first associated information.

And 203, associating the pre-stored identification with the information to be promoted and then adding the pre-stored identification to a second associated information set.

In this embodiment, the executing main body may associate the obtained pre-stored identifier with the information to be promoted. After the association operation is performed, the executing main body may add the information to be promoted and the pre-stored identifier to the second association information set. Wherein, the second associated information set is an empty set by default.

And step 204, responding to the preset pushing condition, and pushing the second associated information set to a promotion server in communication connection.

In this embodiment, the push condition may be a preset condition for triggering a push operation. As an example, the push condition may be that a preset push time is reached, that a preset push cycle is reached, or that a push instruction sent by the first terminal is received.

Here, the executing agent may push the second set of association information to a promotion server of the communication connection. The promotion server may be an application server for pushing information to be promoted to a user. By way of example, the promotion server may be a search class server, such as a hundred degree search server.

In this embodiment, the information to be promoted and the user identification of the suitable audience of the information to be promoted are pushed to the promotion server as a whole, so that the information can be pushed to the promotion server in a targeted manner, the network traffic can be saved, and meanwhile, the promotion conversion efficiency can be improved.

In some optional implementation manners of this embodiment, the first associated information set is obtained through an association step, and the association step includes:

step one, in response to detecting that the second terminal enters a target page in the target page set from a link address provided by the promotion server, acquiring a user identifier of a user of the second terminal and acquiring operation information of the user of the second terminal for each target page in the target page set.

The second terminal may be various terminal devices. Generally, the second terminal may be a terminal device associated with a user identifier of the purchaser.

The target page in the target page set may be a designated page. As an example, the target page in the target page set may be a page provided by the client server for displaying information of an item. For example, the target page in the target page set may be a page used by the shopping application server to display information of a certain skirt.

The operation information may be various information for describing operations. The operation information may include operation type information and operation object information, the operation type information is information for characterizing a type of operation, and the operation object information is information for characterizing an article to which the operation is directed, wherein the type of operation includes one of: clicking operation, browsing operation and ordering operation.

Here, if the execution main body detects that the second terminal enters any one of the target pages in the target page set from the link address provided by the promotion server, the user identifier of the user of the second terminal may be extracted, and the operation information of the user on each target page in the target page set may be acquired.

And step two, the acquired operation information is used as user description information to be associated with the user identification of the user of the second terminal, and then the operation information is added to the first associated information set.

Here, the execution main body may use the acquired operation information as user description information. The user description information may then be associated with a user identification of a user of the second terminal, and the associated user description information and user identification may be added to the first set of association information.

In the implementation mode, only the operation information and the user identification of the user entering the target page in the target page set from the link address provided by the promotion server are analyzed, so that the data analysis amount can be reduced, the calculation complexity can be reduced, and the calculation resources can be saved. In addition, since all the users pointed to by the user identifiers in the obtained first associated information set come from the promotion server, in the using process of the first associated information set, after the promotion demand information of the user at the first terminal is matched with the first associated information in the first associated information set, the obtained users pointed to by the prestored identifiers have high recognition degree on the promotion server, and the user description information of the users is matched with the information to be promoted in the promotion request, that is, the user description information accords with the preference of the user. Therefore, the implementation mode is helpful for improving the popularization and conversion efficiency of the information to be popularized.

In the foregoing implementation manner, the associating step may further include an optional step three.

And step three, acquiring the registration request information sent by the second terminal, extracting user description information from the registration request information, associating the extracted user description information with the user identifier of the user of the second terminal, and adding the associated user description information to the first associated information set.

The registration request information may be various information submitted by the user during registration. May include, but is not limited to, user name, user gender, user nickname, preferences, type of item of interest, etc.

In this implementation, when the user of the second terminal requests registration, the second terminal may send registration request information to the execution main body through the network. In this way, the execution body may first acquire the registration request information of the user of the second terminal. Then, the user description information is extracted directly from the acquired registration request information. The extracted user description information may then be associated with a user identification of the user of the second terminal. And finally, adding the user description information and the user identification after the association operation is executed to the first association information set.

In this implementation manner, the personal information submitted during user registration is added to the first associated information set as the user description information, so that richer and more comprehensive user description information for the same user identifier can be obtained. Therefore, in the using process of the first associated information set, the matching accuracy of the popularization demand information of the user of the first terminal and the user description information in the first associated information set is higher, and the popularization conversion efficiency of the information to be popularized is further improved.

In the foregoing implementation manner, the associating step may further include optional fourth and fifth steps.

And step four, inputting the operation information into a pre-trained image analysis model to obtain the user characteristic information corresponding to the operation information.

The portrait analysis model may be used to analyze a correspondence between user operation information and user feature information. Specifically, the image analysis model may be a correspondence table that is generated based on a large amount of operation information of a large number of users and stores a correspondence between a plurality of operation information and user feature information, or may be a model obtained by training an initial model (for example, a Convolutional Neural Network (CNN), a residual error Network (ResNet), or the like) by a machine learning method based on a training sample.

The user characteristic information may be information for describing a characteristic of the user. The user characteristic information may include, for example, but is not limited to, a user wearing style, user income, and the like.

And step five, the user characteristic information is used as user description information to be associated with the user identification of the user of the second terminal, and then the user characteristic information is added to the first associated information set.

Here, the execution subject may use the user characteristic information obtained in step four as user description information, and then associate the user description information with the user identifier of the user of the second terminal. And finally, adding the user description information and the user identification after the association operation is executed to the first association information set.

In this implementation manner, the user characteristic information obtained based on the analysis of the operation information of the user is added to the first associated information set as the user description information, so that more abundant and comprehensive user description information for the same user identifier can be obtained. Therefore, in the using process of the first associated information set, the matching accuracy of the popularization demand information of the user of the first terminal and the user description information in the first associated information set is higher, and the popularization conversion efficiency of the information to be popularized is further improved.

With continuing reference to fig. 3, fig. 3 is a schematic diagram of an application scenario 300 of a method for pushing information according to the present embodiment. In the application scenario of fig. 3, a seller 301 sends a promotion request to a client server 303 through a first terminal 302. The promotion request may be: a checked blouse a was promoted to women 25 to 30 years old with children. At this time, the information to be promoted is: a style check blouse. The promotion demand information is: women with children between 25 and 30 years of age.

The client server 303 may perform the following steps after receiving the promotion request:

first, user description information matching promotion demand information "women with children in the ages of 25 to 30" is acquired from a first set of pre-stored association information { user identification 1-user description information 1, user identification 2-user description information 2, user identification 3-user description information 3 }. At this time, user description information 1 and user description information 2 can be obtained. In this way, the client server 303 may associate the user identifier 1 associated with the obtained user description information 1 and the user identifier 2 associated with the user description information 2.

Then, the client server 303 associates the user identifier 1 and the user identifier 2 with the information to be promoted, "a style checked blouse", respectively, and then adds the information to be promoted, the user identifier 1, and the user identifier 2 to the second associated information set together.

Finally, when the push condition is satisfied, the client server 303 may push the second set of associated information to the promotion server 304.

The method for pushing information provided by the above embodiment of the present disclosure includes receiving a promotion request sent by a first terminal, where the promotion request includes information to be promoted and promotion demand information corresponding to the information to be promoted. Then, user description information matched with the promotion demand information is obtained from a first pre-stored associated information set, and a user identifier associated with the obtained user description information is used as a pre-stored identifier. And the first associated information in the first associated information set comprises associated user description information and user identification. And then, the pre-stored identification is associated with the information to be promoted and then added to a second associated information set. And finally, responding to the condition that the preset pushing condition is met, and pushing the second associated information set to a popularization server in communication connection. According to the method, the information to be promoted and the user identification of the suitable audience of the information to be promoted are pushed to the promotion server as a whole, so that the information can be pushed to the promotion server in a targeted manner, network traffic is saved, and promotion conversion efficiency is improved.

With further reference to fig. 4, a flow 400 of yet another embodiment of a method for pushing information is shown. The process 400 of the method for pushing information is applied to a promotion server, and comprises the following steps:

step 401, receiving a second association information set sent by a client server of a communication connection.

And the second associated information in the second associated information set comprises associated information to be promoted and a pre-stored identifier.

In this embodiment, the main execution body of the method for pushing information is a promotion server. The promotion server may be an application server for pushing information to be promoted to a user. By way of example, the promotion server may be a search class server, such as a hundred degree search server.

The execution main body may receive the second association information set sent by the client server through a wired connection manner or a wireless connection manner.

Step 402, in response to receiving the search information sent by the third terminal, obtaining a user identifier corresponding to the third terminal, and searching for information to be promoted corresponding to the user identifier from the second associated information set.

The third terminal may be various terminal devices. In general, the third terminal may be a terminal device associated with a user identifier. In practice, the third terminal and the second terminal may be terminals corresponding to the same user identifier or terminals corresponding to different user identifiers.

The search information may be information containing a search keyword or other representation of a search intention (e.g., a picture uploaded in a picture search scene) issued by a user using the third terminal. As an example, the search information may be "skirt picture".

In this embodiment, the execution main body may directly obtain the user identifier corresponding to the third terminal through parsing from the request packet carrying the search information. Then, the executing body may find out the pre-stored identifier that is the same as the user identifier from the second associated information set by using the obtained user identifier, and obtain the information to be promoted that is associated with the same pre-stored identifier.

Here, in the second associated information set, one pre-stored identifier may be associated with a plurality of pieces of information to be promoted at the same time, and the execution main body may obtain at least one piece of information to be promoted associated with the same pre-stored identifier.

Step 403, determining the matching degree of the searched information to be promoted and the search information, and pushing the information to be promoted, of which the corresponding matching degree meets the preset matching degree condition, to the third terminal.

The matching degree may be a matching degree between the information to be promoted and the search information. In this embodiment, the executing body may calculate the matching degree between each piece of information to be promoted and the search information by using a matching degree calculation formula (e.g., a cosine similarity calculation formula), so as to obtain a plurality of matching degree values. Then, the executing body may select, based on the obtained plurality of matching degrees, information to be promoted, of which the corresponding matching degree satisfies a preset matching degree condition, from the at least one piece of information to be promoted, and push the selected information to be promoted to the third terminal.

It is noted that the format of the search information input by the user may include, but is not limited to, a text format, a picture format, a moving image format, an audio format, and the like. The format of the information to be promoted may include, but is not limited to, a text format, a picture format, a dynamic image format, an audio format, and the like. As an example, if the search information is a picture and the information to be promoted is a text, the execution main body may extract feature information of the picture, then extract feature information of the text, and finally calculate a euclidean distance between the feature information of the picture and the feature information of the text, so as to obtain a matching degree between the information to be promoted and the search information. As another example, if the search information is audio and the information to be promoted is text, the executing body may convert the audio into words, and then calculate cosine similarity between the words obtained by conversion and the information to be promoted in the text format, so as to obtain matching degree between the information to be promoted and the search information.

The preset matching degree condition may be a matching degree screening condition preset by a technician. As an example, the preset matching degree condition may be: and selecting the matching degree of which the matching degree value is greater than a preset matching degree threshold value. The preset matching degree condition may also be: and selecting a preset number of matching degrees according to the sequence of the matching degrees from large to small.

In this embodiment, only the information to be promoted matched with the user is pushed to the user, which is helpful to realize targeted pushing of the information to be promoted, thereby reducing unnecessary traffic loss and saving network resources.

In some optional implementations of this embodiment, the second set of associated information is obtained by the client server performing the following steps:

the first step is to receive a promotion request sent by a first terminal. The promotion request includes information to be promoted and promotion demand information corresponding to the information to be promoted.

And secondly, acquiring user description information matched with the promotion demand information from a pre-stored first associated information set, and taking a user identifier associated with the acquired user description information as a pre-stored identifier. And the first associated information in the first associated information set comprises associated user description information and user identification.

And thirdly, associating the pre-stored identification with the information to be promoted and then adding the pre-stored identification to a second associated information set.

It should be noted that, in this implementation, the operation of obtaining the second relevant information set is substantially the same as the operation of obtaining the second relevant information set by the client server, and details are not repeated here.

In some optional implementation manners of this embodiment, the first association information set is obtained by the client server performing an association step, where the association step includes:

the method comprises the steps of responding to the detection that a link address provided by a promotion server by a second terminal enters a target page in a target page set, acquiring a user identification of a user of the second terminal and acquiring operation information of the user of the second terminal aiming at each target page in the target page set.

And secondly, the acquired operation information is used as user description information to be associated with the user identifier of the user of the second terminal and then is added to the first associated information set.

In some optional implementations of this embodiment, the associating step further includes:

acquiring registration request information sent by the second terminal, extracting user description information from the registration request information, associating the extracted user description information with a user identifier of a user of the second terminal, and adding the associated user description information to the first associated information set.

firstly, inputting operation information into a pre-trained image analysis model to obtain user characteristic information corresponding to the operation information;

and secondly, the user characteristic information is used as user description information to be associated with the user identification of the user of the second terminal and then added to the first associated information set.

It should be noted that, in each of the above implementation manners, the operation of obtaining the first associated information set is substantially the same as the operation of obtaining the first associated information set by the client server, and details are not described here.

With further reference to fig. 5, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for pushing information, which corresponds to the method embodiment shown in fig. 2, and which is particularly applicable to various electronic devices.

As shown in fig. 5, the apparatus 500 for pushing information of the present embodiment includes: a request unit 501 configured to receive a promotion request sent by a first terminal, where the promotion request includes information to be promoted and promotion demand information corresponding to the information to be promoted; an obtaining unit 502 configured to obtain user description information matched with the promotion demand information from a pre-stored first associated information set, and use a user identifier associated with the obtained user description information as a pre-stored identifier, where the first associated information in the first associated information set includes the associated user description information and the associated user identifier; a storage unit 503 configured to associate the pre-stored identifier with the information to be promoted and then add the pre-stored identifier to the second associated information set; a pushing unit 504 configured to push the second set of associated information to the communicatively connected promotion server in response to a preset pushing condition being met.

In some optional implementations of this embodiment, the apparatus further comprises a first associating unit (not shown in the figure). The first associating unit may be configured to generate the first set of association information by: firstly, in response to detecting that the second terminal enters the target page in the target page set from the link address provided by the promotion server, acquiring the user identifier of the user of the second terminal and acquiring the operation information of the user of the second terminal for each target page in the target page set. And then, the acquired operation information is used as user description information to be associated with the user identification of the user of the second terminal and then is added to the first associated information set.

In some optional implementation manners of this embodiment, the first associating unit further generates the first association information set by: acquiring registration request information sent by the second terminal, extracting user description information from the registration request information, associating the extracted user description information with a user identifier of a user of the second terminal, and adding the associated user description information to the first associated information set.

In some optional implementation manners of this embodiment, the first associating unit further generates the first association information set by: and inputting the operation information into a pre-trained image analysis model to obtain user characteristic information corresponding to the operation information. And associating the user characteristic information serving as user description information with the user identifier of the user of the second terminal, and then adding the user characteristic information to the first associated information set.

The device that this above-mentioned embodiment of this disclosure provided through treating the information of promoting and treat the user identification who promotes the suitable audience of information as whole propelling movement to the popularization server, can realize pertinence to the propelling movement server propelling movement information, helps practicing thrift network flow, can help improving simultaneously and promote conversion efficiency.

With further reference to fig. 6, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for pushing information, which corresponds to the method embodiment shown in fig. 4, and which is particularly applicable to various electronic devices.

As shown in fig. 6, the apparatus 600 for pushing information of the present embodiment includes: a receiving unit 601, configured to receive a second associated information set sent by a client server in communication connection, where the second associated information in the second associated information set includes associated information to be promoted and a pre-stored identifier; a searching unit 602 configured to, in response to receiving search information sent by the third terminal, obtain a user identifier corresponding to the third terminal, and search information to be promoted, which is associated with the user identifier, from the second associated information set; the determining unit 603 is configured to determine matching between the searched information to be promoted and the search information, and push the information to be promoted, of which the corresponding matching degree meets a preset matching degree condition, to the third terminal.

In some optional implementations of this embodiment, the second set of associated information is obtained by the client server performing the following steps: firstly, a promotion request sent by a first terminal is received, wherein the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted. Then, user description information matched with the promotion demand information is acquired from a pre-stored first associated information set, and a user identifier associated with the acquired user description information is used as a pre-stored identifier, wherein the first associated information in the first associated information set comprises the associated user description information and the associated user identifier. And finally, adding the pre-stored identification and the information to be promoted to a second associated information set after the pre-stored identification is associated with the information to be promoted.

In some optional implementation manners of this embodiment, the first association information set is obtained by the client server performing an association step, where the association step includes: firstly, in response to detecting that the second terminal enters the target page in the target page set from the link address provided by the promotion server, acquiring the user identifier of the user of the second terminal and acquiring the operation information of the user of the second terminal for each target page in the target page set. And then, the acquired operation information is used as user description information to be associated with the user identification of the user of the second terminal and then is added to the first associated information set.

In some optional implementations of this embodiment, the associating step further includes: acquiring registration request information sent by the second terminal, extracting user description information from the registration request information, associating the extracted user description information with a user identifier of a user of the second terminal, and adding the associated user description information to the first associated information set.

In some optional implementations of this embodiment, the associating step further includes: first, operation information is input into a pre-trained image analysis model, and user characteristic information corresponding to the operation information is obtained. And then, the user characteristic information is used as user description information to be associated with the user identification of the user of the second terminal and then added to the first associated information set.

The device provided by the above embodiment of the present disclosure only pushes the information to be promoted, which is matched with the user, to the user, which is helpful for realizing targeted pushing of the information to be promoted, and can reduce unnecessary traffic loss and save network resources.

Referring now to FIG. 7, a block diagram of an electronic device (e.g., the server of FIG. 1) 700 suitable for use in implementing embodiments of the present disclosure is shown. The electronic device shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 7, the electronic device 700 may include a processing means (e.g., a Central Processing Unit (CPU), a graphics processor, etc.) 701 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage means 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the electronic apparatus 700 are also stored. The processing device 701, the ROM 702, and the RAM 703 are connected to each other by a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.

Generally, the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 707 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 708 including, for example, magnetic tape, hard disk, etc.; and a communication device 709. The communication means 709 may allow the electronic device 700 to communicate wirelessly or by wire with other devices to exchange data. While fig. 7 illustrates an electronic device 700 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 7 may represent one device or may represent multiple devices as desired.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication means 709, or may be installed from the storage means 708, or may be installed from the ROM 702. The computer program, when executed by the processing device 701, performs the above-described functions defined in the methods of embodiments of the present disclosure. It should be noted that the computer readable medium of the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: receiving a promotion request sent by a first terminal, wherein the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted; acquiring user description information matched with promotion demand information from a pre-stored first associated information set, and taking a user identifier associated with the acquired user description information as a pre-stored identifier, wherein the first associated information in the first associated information set comprises the associated user description information and the associated user identifier; the pre-stored identification is associated with the information to be promoted and then added to a second associated information set; and responding to the condition that the preset pushing condition is met, and pushing the second associated information set to a popularization server in communication connection. Alternatively, the one or more programs, when executed by the electronic device, cause the electronic device to: receiving a second associated information set sent by a client server in communication connection, wherein the second associated information in the second associated information set comprises associated information to be promoted and a pre-stored identifier; responding to the received search information sent by the third terminal, acquiring a user identifier corresponding to the third terminal, and searching information to be promoted associated with the user identifier from the second associated information set; and determining the matching degree of the searched information to be promoted and the searched information, and pushing the information to be promoted, of which the corresponding matching degree meets the preset matching degree condition, to the third terminal.

Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a request unit, an acquisition unit, a storage unit, and a push unit. The names of these units do not in some cases form a limitation on the unit itself, and for example, the requesting unit may also be described as a "unit that receives a promotion request sent by the first terminal".

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is possible without departing from the inventive concept as defined above. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Claims

1. A method for pushing information, comprising:

receiving a promotion request sent by a first terminal, wherein the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted;

acquiring user description information matched with the promotion demand information from a pre-stored first associated information set, and taking a user identifier associated with the acquired user description information as a pre-stored identifier, wherein the first associated information in the first associated information set comprises the associated user description information and the associated user identifier;

associating the pre-stored identification with the information to be promoted and then adding the pre-stored identification to a second associated information set;

and responding to the situation that a preset pushing condition is met, and pushing the second associated information set to a popularization server in communication connection.

2. The method of claim 1, wherein the first set of correlation information is obtained by a correlation step comprising:

in response to detecting that a second terminal enters a target page in a target page set from a link address provided by a promotion server, acquiring a user identifier of a user of the second terminal and acquiring operation information of the user of the second terminal for each target page in the target page set;

and associating the acquired operation information serving as user description information with the user identifier of the user of the second terminal, and then adding the operation information to the first associated information set.

3. The method of claim 2, wherein the associating step further comprises:

4. The method of claim 2, wherein the associating step further comprises:

inputting the operation information into a pre-trained image analysis model to obtain user characteristic information corresponding to the operation information;

and associating the user characteristic information serving as user description information with the user identifier of the user of the second terminal, and then adding the user characteristic information to the first associated information set.

5. A method for pushing information, comprising:

receiving a second associated information set sent by a client server in communication connection, wherein the second associated information in the second associated information set comprises associated information to be promoted and a pre-stored identifier;

responding to the received search information sent by a third terminal, acquiring a user identifier corresponding to the third terminal, and searching information to be promoted associated with the user identifier from the second associated information set;

and determining the matching degree of the searched information to be promoted and the search information, and pushing the information to be promoted, of which the corresponding matching degree meets a preset matching degree condition, to the third terminal.

6. The method of claim 5, wherein the second set of associated information is obtained by the client server performing the following steps:

and associating the pre-stored identification with the information to be promoted and then adding the pre-stored identification to a second associated information set.

7. The method of claim 6, wherein the first set of association information is obtained by the client server performing an association step comprising:

8. The method of claim 7, wherein the associating step further comprises:

9. The method of claim 7, wherein the associating step further comprises:

10. An apparatus for pushing information, comprising:

the information promotion system comprises a request unit, a promotion unit and a display unit, wherein the request unit is configured to receive a promotion request sent by a first terminal, and the promotion request comprises information to be promoted and promotion demand information corresponding to the information to be promoted;

the acquiring unit is configured to acquire user description information matched with the promotion demand information from a pre-stored first associated information set, and take a user identifier associated with the acquired user description information as a pre-stored identifier, wherein the first associated information in the first associated information set comprises the associated user description information and the associated user identifier;

the storage unit is configured to associate the pre-stored identification with the information to be promoted and then add the pre-stored identification to a second associated information set;

a pushing unit configured to push the second associated information set to a promotion server of a communication connection in response to a preset pushing condition being satisfied.

11. The apparatus of claim 10, wherein the apparatus further comprises a first associating unit configured to generate the first set of association information by:

12. The apparatus of claim 11, wherein the first associating unit further generates the first set of association information by:

13. The apparatus of claim 11, wherein the first associating unit further generates the first set of association information by:

14. An apparatus for pushing information, comprising:

the receiving unit is configured to receive a second associated information set sent by a client server in communication connection, wherein the second associated information in the second associated information set comprises associated information to be promoted and a pre-stored identifier;

the searching unit is configured to respond to the received searching information sent by a third terminal, acquire a user identifier corresponding to the third terminal, and search information to be promoted related to the user identifier from the second related information set;

the determining unit is configured to determine the matching degree of the searched information to be promoted and the search information, and push the information to be promoted, of which the corresponding matching degree meets a preset matching degree condition, to the third terminal.

15. The apparatus of claim 14, wherein the second set of associated information is obtained by the client server performing the following steps:

16. The apparatus of claim 15, wherein the first set of association information is obtained by the client server performing an association step comprising:

17. The apparatus of claim 16, wherein the associating step further comprises:

18. The apparatus of claim 16, wherein the associating step further comprises:

19. An electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-9.

20. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-9.