CN106453617A - Information pushing method and information pushing platform - Google Patents
Information pushing method and information pushing platform Download PDFInfo
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- CN106453617A CN106453617A CN201611004298.9A CN201611004298A CN106453617A CN 106453617 A CN106453617 A CN 106453617A CN 201611004298 A CN201611004298 A CN 201611004298A CN 106453617 A CN106453617 A CN 106453617A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/14—Session management
- H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Computer Networks & Wireless Communication (AREA)
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- Calculators And Similar Devices (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the invention discloses an information pushing method and an information pushing platform. The method comprises the steps that: a terminal information acquisition system acquires terminal identifier information of a mobile terminal user, and sends the terminal identifier information to an information processing system; an information pushing configuration system generates information to be pushed and an information pushing region according to merchant information submitted by a merchant user, and sends the information to be pushed and the information pushing region to the information processing system; and the information processing system determines a current geographic position of the mobile terminal user according to the received terminal identifier information, and pushes the information to be pushed to the mobile terminal user when the current geographic position belongs to the information pushing region. By utilizing the method, information pushing can be accurately carried out in a targeted mode for the mobile terminal user by the geographic position, and meanwhile, the mobile terminal user also can obtain more useful information resources, so that not only can marketing information cost of the merchant user be reduced, but also popularization efficiency of marketing information can be further improved.
Description
Technical field
The present embodiments relate to mobile internet technical field, more particularly, to a kind of information-pushing method and information pushing
Platform.
Background technology
Rise with development of Mobile Internet technology and development, it is various mutual to obtain that people are increasingly using mobile terminal
Networked information, mobile Internet is closely bound up with daily life, and user typically can be obtained by Mobile solution software
Take various data, between such user and market, just create close association, the promotion mode based on mobile Internet
Just arise at the historic moment.
For entity businessman, if the popularization carrying out commodity based on Mobile solution software of blindness, need higher
Promotion cost, much miniature businessman cafe as little in some, snack bar or little clothes shop etc. cannot undertake high
Promotion expense, how targetedly to be promoted, the potential consumer near businessman attracted to come, this is many businessmans
Highly desirable obtain.
For mobile phone users, receive the promotion message of a lot of mobile Internets daily it is easy to push away to these
Guangxin breath produces dislike, if businessman's promotion message can not cause the interest of user, when more, user can delete quickly
Fall these promotion messages, thus information popularization effect can not be effectively accomplished.
Content of the invention
Embodiments provide a kind of information-pushing method and information push platform, can more targeted to
Family carries out information pushing, thus preferably improving the popularization efficiency of marketing message.
On the one hand, embodiments provide a kind of information-pushing method, including：
Terminal information acquisition system obtains the terminal identification information of mobile phone users, and sends to information processing system；
Information pushing configures system and generates information to be pushed and information pushing area according to the Business Information that businessman user submits to
Domain, and described information to be pushed and information pushing region are sent to described information processing system；
Described information processing system, according to the terminal identification information receiving, determines the current geographic position of mobile phone users
Put, and when described current geographic position belongs to described information push area, described information to be pushed is pushed to described movement
Terminal use.
On the other hand, embodiments provide a kind of information push platform, including：
Terminal information acquisition system, for obtaining the terminal identification information of mobile phone users, and sends to information processing
System；
Information pushing configures system, and the Business Information for being submitted to according to businessman user generates information to be pushed and information pushes away
Send region, and described information to be pushed and information pushing region are sent to described information processing system；
Information processing system, for according to the terminal identification information receiving, determining the current geographic position of mobile phone users
Put, and when described current geographic position belongs to described information push area, described information to be pushed is pushed to described movement
Terminal use.
A kind of information-pushing method providing in the embodiment of the present invention and information push platform, the method first passes through terminal
Information acquisition system obtains the terminal identification information of mobile phone users, and is sent to information processing system；Then pass through information
Push information to be pushed and the information pushing region that configuration system generates businessman user, and be sent to information processing system, finally,
Information processing system determines the current geographic position of mobile phone users according to terminal identification information, and belongs in current geographic position
When whne push area, the information to be pushed of businessman user is sent to mobile phone users.Using the method, can be by ground
Reason positional information accurately has and targetedly carries out information pushing to mobile phone users, and mobile phone users also can obtain simultaneously
Obtain more useful information resources, thus can not only reduce the marketing message cost of businessman user additionally it is possible to preferably improve battalion
The popularization efficiency of pin information.
Brief description
A kind of schematic flow sheet of information-pushing method that Fig. 1 provides for the embodiment of the present invention one；
A kind of schematic flow sheet of information-pushing method that Fig. 2 provides for the embodiment of the present invention two；
A kind of schematic flow sheet of information-pushing method that Fig. 3 provides for the embodiment of the present invention three；
A kind of structured flowchart of information push platform that Fig. 4 provides for the embodiment of the present invention four.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention, rather than limitation of the invention.It also should be noted that, in order to just
Part related to the present invention rather than entire infrastructure is illustrate only in description, accompanying drawing.
Embodiment one
A kind of schematic flow sheet of information-pushing method that Fig. 1 provides for the embodiment of the present invention one, is applicable to businessman
The situation that the merchandise news of user is promoted, the method can be executed by information push platform, wherein this information push platform
Can be realized by software and/or hardware, and be typically integrated on the server of setting.
As shown in figure 1, a kind of information-pushing method that the embodiment of the present invention one provides, operate including following：
S101, terminal information acquisition system obtain the terminal identification information of mobile phone users, and send to information processing
System.
In the present embodiment, terminal identification information specifically can be regarded as distinguishing other mobile terminals and other movements
The identification information of terminal use, usually, common terminal identification information can have user terminal IP address, mobile station international
ISDN number (Mobile Station international ISDN number, MSISDN), international mobile subscriber identity
(International Mobile Subscriber Identification Number, IMSI) and IMEI are international shiftings
Dynamic device identity (International Mobile Equipment Identity, IMEI) etc..
In the present embodiment, above-mentioned terminal identification information can be obtained by terminal information acquisition system, specifically, permissible
It is set-mounted terminal information acquisition software on the mobile terminal that user uses, terminal information acquisition software can obtain this shifting
The identification information of dynamic terminal, and under networking state, this identification information can be supplied to terminal information acquisition system；Can also be
User use mobile terminal be linked into cellular network (mobile network) after, terminal information acquisition system pass through signaling interface or
Message identifying actively captures the terminal identification information of mobile terminal when mobile terminal produces cellular network data.Additionally, at end
After client information acquisition system gets the terminal identification information of mobile phone users, need to send out this terminal identification information further
Give information processing system, for determining the particular geographic location information of mobile phone users, wherein, terminal information acquisition system
System can be wired or wireless with information processing system communication connection, afterwards based on set communication protocol encapsulation communication information simultaneously
Carry out the transmission of message.
S102, information pushing configure the Business Information generation information to be pushed that system submits according to businessman user and information pushes away
Send region, and information to be pushed and information pushing region are sent to information processing system.
In order to by businessman user want push advertisement information have target be pushed to consumption user (mobile terminal use
Family), the present embodiment can configure system based on information pushing first and obtain the Business Information that businessman user submits to, then can root
Generate, according to Business Information, the information to be pushed needing to push, determine the information pushing region of businessman user simultaneously, may finally be by
Above-mentioned information to be pushed and information pushing region send to information processing system it is to be understood that information pushing configuration system
Also set up wired or wireless communication connection with information processing, and based on the communication protocol encapsulation communication information setting and can carry out
The transmission of message.
Information to be pushed in the present embodiment specifically can be regarded as carrying out to businessman user publicizing the advertisement letter promoted
Breath, this treats that promotion message can include activity discount information, New Arrivals information, hot-sale products information etc.；Information pushing region
Specifically can be regarded as the target push scope that businessman user carries out information pushing, wherein, business can be passed through in this information pushing region
The geographical location information that family user provides determines.
S103, information processing system, according to the terminal identification information receiving, determine the current geographic position of mobile phone users
Put, and when described current geographic position belongs to described information push area, described information to be pushed is pushed to described movement
Terminal use.
In the present embodiment, information processing system can receive and preserve above-mentioned terminal identification information, information to be pushed with
And the information such as information pushing region, additionally, information processing system can with mobile terminal on global positioning system (Global
Positioning System, GPS) receiver foundation communication connection, thus obtain the terminal positional information of mobile terminal, wherein
Terminal positional information contains geographical location information and the IMEI of corresponding mobile terminal；Or, information processing system can also be
Mobile terminal is in during net state by receiving the network data message being sent by network data interface, wherein network data report
The geographical location information of mobile terminal and the IP address of mobile terminal is contained, specifically, mobile terminal is in online in literary composition
State specifically can be regarded as and there is the application software being currently in use on mobile terminal.
It is understood that the terminal identification information that information processing system receives only includes and is different from other mobile terminals
Terminal iidentification, do not comprise the geographical location information of mobile phone users；And information processing system institute's receiving terminal position letter
Equally do not comprise the identification information of mobile phone users in breath or network data message, therefore, determined based on terminal identification information
During the current geographic position of mobile phone users, need the terminal identification information of mobile phone users and the geographical position being received
Confidence manner of breathing combines, and to determine the corresponding particular geographic location of mobile phone users from there through information matches.
In the present embodiment, it can be determined that this mobile terminal is used after the current geographic position determining mobile phone users
Whether the current geographic position at family is located in the range of information pushing region, if so, then can push business to this mobile phone users
The information to be pushed of family user；If it is not, the then negligible information pushing to this mobile phone users, thus for businessman user
Speech, more effectively can excavate potential consumption user on the premise of not increasing push cost, for mobile phone users,
Pushed information is received by geographical location information, it is possible to reduce the reception amount of a lot of garbages, which thereby enhance user and connect
Receive the validity of pushed information.
A kind of information-pushing method that the embodiment of the present invention one provides, first passes through terminal information acquisition system and obtains movement
The terminal identification information of terminal use, and it is sent to information processing system；Then system is configured by information pushing and generate businessman
The information to be pushed of user and information pushing region, and it is sent to information processing system, finally, information processing system is according to terminal
Identification information determines the current geographic position of mobile phone users, and when current geographic position belongs to whne push area, by business
The information to be pushed of family user is sent to mobile phone users.Using the method, accurately can be had by geographical location information
Targetedly carry out information pushing to mobile phone users, mobile phone users also can obtain more useful information money simultaneously
Source, thus can not only reduce the marketing message cost of businessman user additionally it is possible to preferably improve the popularization efficiency of marketing message.
Embodiment two
A kind of schematic flow sheet of information-pushing method that Fig. 2 provides for the embodiment of the present invention two.The embodiment of the present invention two
It is optimized based on above-described embodiment, in the present embodiment, terminal information acquisition system is obtained mobile phone users
Terminal identification information, and send to information processing system, it is further detailed as：Terminal information acquisition system is according to the letter of collection
Make interface data and/or message identifying, determine the terminal identification information of mobile phone users；Terminal information acquisition system is based on and sets
Determine communication protocol to send described terminal identification information to information processing system.
Further, by information pushing configure the Business Information generation information to be pushed that system submits according to businessman user and
Information pushing strategy, and described information to be pushed and information pushing strategy are sent to information processing system, it is embodied as：Information
Push configuration system and obtain the Business Information that businessman user submits to, described Business Information includes：Merchant name, merchandise news and
Businessman's geographical location information；Information pushing configuration system, according to described Merchant name and merchandise news, generates described businessman user
Information to be pushed；Information pushing configuration system, according to described businessman geographical location information, determines the information of described businessman user
Push area；Information pushing configuration system be based on set communication protocol by described information to be pushed and information pushing region send to
Described information processing system.
As shown in Fig. 2 a kind of information-pushing method that the embodiment of the present invention two provides, specifically include following operation：
S201, terminal information acquisition system, according to the signaling interface data gathering and/or message identifying, determine mobile terminal
The terminal identification information of user.
The present embodiment step S201 preferably takes and determines terminal iidentification based on signaling interface data and/or message identifying
The operation of information.Wherein, signaling interface data specifically can be regarded as connecing by related signaling when communicating based on cellular network data
Mouth received data, usually, common signaling interface has the signaling interfaces such as S1-MME, S1-U, S10 and S11；Certification report
Stationery body can be regarded as being authenticated with the data cell of transmission by exchanging in network based on cellular network data communication system
A kind of message, common are based on remote customer dialing authentication system (Remote Authentication Dial In User
Service, RADIUS) message identifying that produces.
The present embodiment preferably gathers S11 signaling interface data and/or RADIUS authentication message to obtain terminal iidentification letter
Breath.Specifically, can be concatenated by forthright first or by way of bypassing light splitting, obtain S11 signaling interface data；Or by with
Radius server sets up Socket connection or the mode of bypass light splitting obtains RADIUS authentication message, straight in said method
Road concatenation, Socket connect and bypass the acquisition modes that the modes such as light splitting are existing interface data or message identifying, here
Repeat no more；Finally, can by the analysis of gathered S11 signaling interface data or RADIUS authentication message is obtained mobile eventually
The terminal identification information of end subscriber.
S202, terminal information acquisition system are based on setting communication protocol and send terminal identification information to information processing system
System.
Preferably, in the present embodiment terminal information acquisition system by terminal identification information the report based on UDP
Civilian form is packaged, and is sent the terminal identification information after encapsulating to information processing system with mode of unicast.
S203, information pushing configure system and obtain the Business Information that businessman user submits to, and this Business Information includes：Businessman's name
Title, merchandise news and businessman's geographical location information.
Exemplarily, for businessman user, if businessman user wants to carry out information pushing, businessman user can be to
Information pushing configuration system submits Business Information to, usually, at least includes Merchant name, commodity in the Business Information submitted to
Information and businessman's geographical location information etc..Information pushing configure system can receive businessman user submission information it is possible to
Subsequent configuration is carried out based on the information submitted to.
S204, information pushing configuration system, according to Merchant name and merchandise news, generate the information to be pushed of businessman user.
Specifically, merchandise news can be specifically favor information, discount information or detailed description information of commodity etc.,
It is understood that the merchandise news that businessman user is submitted to can be a kind of information of commodity can also be at least two commodity
Information；Finally, can be according to acquired Merchant name and merchandise news, configuring generation needs to be pushed to mobile phone users
Information to be pushed.
S205, information pushing configuration system, according to businessman's geographical location information, determine the information pushing region of businessman user.
In the present embodiment, businessman user additionally provides businessman's geographical location information, and this businessman's geographical location information comprises
The more specific location information that businessman user is located, exemplarily, this businessman's geographical location information can be expressed as XX area of XX city XX
Road XX.
After determining businessman's geographical location information, can be concrete with businessman user place by existing electronic chart
Centered on position, draw a circle to approve corresponding border circular areas based on setting radius, this border circular areas is configured to the letter of businessman user the most at last
Breath push area；Further, it is also possible to borrow organize existing geographical location information storehouse, to determine the corresponding longitude and latitude in geographical position
The region differing with described latitude and longitude value in setpoint distance value is thus configured to information pushing region by value.
Further, information pushing configuration system, according to described businessman geographical location information, determines described businessman user's
Information pushing region includes：Information pushing configuration system information pushes configuration system and is based on default geographical location information storehouse, really
Fixed latitude and longitude value corresponding with described businessman geographical location information, and described in being determined based on described latitude and longitude value and setpoint distance value
The information pushing region of businessman user.
The present embodiment preferably to determine information pushing region by geographical location information storehouse, and specifically, geographical position is believed
Breath storehouse specifically can be regarded as comprising the database of particular geographic location information and latitude and longitude value mapping table；Described setpoint distance
Value can be submitted to it is also possible to be set by system default by businessman user, usually, can give tacit consent to this setpoint distance value and be 500 meters.
After determination specifically geographical location information, the corresponding latitude and longitude value of determination can be mated by this geographical information library, show
Example property ground, for example " ZhongGuanCun south Street, Haidian District, BeiJing City 27 " can determine that after overmatching corresponding longitude and latitude is
" longitude：116.31985, latitude：39.959836”.
In the present embodiment, it should be noted that information pushing configures between system and described geographical location information storehouse
Wired or wireless connection can be set up, and preferably message is carried out with mode of unicast by UDP therebetween
Communication.
S206, information pushing configuration system be based on set communication protocol by information to be pushed and information pushing region send to
Information processing system.
Exemplarily, information pushing configuration system can think information processing system based on transmission control protocol with unicast fashion
Transmission information (information to be pushed and information pushing region etc.).
S207, information processing system, according to the terminal identification information receiving, determine the current geographic position of mobile phone users
Put, and when described current geographic position belongs to described information push area, described information to be pushed is pushed to described movement
Terminal use.
Exemplarily, can be believed according to terminal identification information and the network data message being sent by network data interface
Breath, determine the current geographic position of mobile phone users, and can when current geographic position belongs to described information push area, to
Mobile phone users push stored information to be pushed.
A kind of information-pushing method that the embodiment of the present invention two provides, embodies the operation of terminal information acquisition and transmission
Process；Embody further the configuration process of information pushing simultaneously.Using the method, the end of mobile phone users can be made full use of
Client information determines user geographic location, thus not only achieves and more targetedly carries to mobile phone users
For the push of effective information resources, also preferably reduce the marketing message cost of businessman user, and improve marketing letter simultaneously
The popularization efficiency of breath.
Embodiment three
A kind of schematic flow sheet of information-pushing method that Fig. 3 provides for the embodiment of the present invention three, the embodiment of the present invention three
It is optimized based on above-described embodiment, in the present embodiment, described terminal identification information optimization includes：IMIE, MSI with
And user terminal IP address.
Further, described information processing system, according to the terminal identification information receiving, determines working as of mobile phone users
Front geographical position includes：The network data message that information processing system reception is sent by network data interface, and extract described net
The IP address of mobile terminal information comprising in network data message information and the current latitude and longitude information of mobile terminal；If information
Processing system determines that described IP address of mobile terminal information and the user terminal IP address in described terminal identification information match,
Then latitude and longitude information current for described mobile terminal is defined as the current geographic position of described mobile phone users.
As shown in figure 3, a kind of information-pushing method that the embodiment of the present invention three provides, specifically include following operation：
S301, terminal information acquisition system obtain the terminal identification information of mobile phone users, and send to information processing
System.
Exemplarily, terminal information acquisition system can be obtained by S11 signaling interface data and/or RADIUS authentication message
Take the terminal identification information of mobile phone users.Specifically, described terminal identification information includes：IMIE, IMSI and user are eventually
End IP address.
S302, information pushing configure the Business Information generation information to be pushed that system submits according to businessman user and information pushes away
Send region, and information to be pushed and information pushing region are sent to information processing system.
The network data message that S303, information processing system reception are sent by network data interface, and extract network data
The IP address of mobile terminal information comprising in message information and the current latitude and longitude information of mobile terminal.
In the present embodiment, network data interface specifically can be regarded as to capture during net state on mobile terminal is in
The interface of network data message, wherein, mobile terminal is in net state and specifically can regard mobile phone users as to mobile terminal
On a certain application software carry out upper net operation.This network data interface can be preferably Gi interface, Gi interface by the present embodiment
GPRS (General Packet Radio Service, GPRS) and external packet data net specifically can be regarded as
Between interface, this Gi interface may also be viewed as being IP address of terminal presenting a little in outer data network.
Specifically, include IP address of mobile terminal information in the network data message being received based on this Gi interface (to move
Surf the Net the IP address of institute foundation in moved end) and the current latitude and longitude information of mobile terminal (residing ground during mobile terminal Internet access
Reason positional information), the mobile terminal IP ground of mobile terminal therefore, after information processing system receives network message, can be extracted
Location information and the current latitude and longitude information of mobile terminal.
If S304 information processing system determines the user terminal in IP address of mobile terminal information and terminal identification information
IP address matches, then latitude and longitude information current for mobile terminal is defined as the current geographic position of described mobile phone users
Put.
In the present embodiment, information processing system also receives and saves terminal identification information and the business of mobile phone users
The information to be pushed of family user and information pushing region are it is to be understood that information processing system is based on mobile phone users
Terminal identification information cannot determine the geographical location information of mobile phone users；Meanwhile, information processing system is based only upon acquisition
Network data message also cannot determine specifically mobile phone users.Accordingly, it would be desirable to by terminal identification information and network data report
Literary composition combines, and to determine the current geographic position corresponding to mobile phone users.
Specifically, information processing system can determine IP address of mobile terminal information in network data message whether with end
User terminal IP address in the identification information of end matches, if so, then can be current by the mobile terminal in network data message
Latitude and longitude information is defined as the current geographic position of mobile phone users.
S305, when described current geographic position belongs to described information push area, described information to be pushed is pushed to
Described mobile phone users.
It should be noted that information processing system mainly determines the current of mobile phone users by network data message
Geographical position, shows that mobile phone users are currently in use a certain application software on mobile terminal, in current geographic position data
During information pushing region, can treat that PUSH message will be treated by the application software that mobile phone users are being currently used by described
Pushed information is pushed to mobile phone users.
A kind of information-pushing method that the embodiment of the present invention three provides, specifically optimizes the geographical position of mobile phone users
The determination process of information.Using the method, can accurately be had by geographical location information and targetedly use to mobile terminal
Family carries out information pushing, and mobile phone users also can obtain more useful information resources simultaneously, thus can not only reduce businessman
The marketing message cost of user is additionally it is possible to preferably improve the popularization efficiency of marketing message.
Example IV
A kind of structured flowchart of information push platform that Fig. 4 provides for the embodiment of the present invention four.This information push platform can
It is applied to the situation that the merchandise news to businessman user is promoted, this information push platform can be realized by software and/or hardware,
And be typically integrated on the server of setting.As shown in figure 4, information push platform provided in an embodiment of the present invention includes：Terminal
Information acquisition system 41, information pushing configuration system 42 and information processing system 43.
Wherein, terminal information acquisition system 41, for obtaining the terminal identification information of mobile phone users, and sends to letter
Breath processing system；
Information pushing configures system 42, and the Business Information for being submitted to according to businessman user generates information to be pushed and information
Push area, and described information to be pushed and information pushing region are sent to described information processing system；
Information processing system 43, for according to the terminal identification information receiving, determining the current geographic of mobile phone users
Position, and when described current geographic position belongs to described information push area, described information to be pushed is pushed to described shifting
Dynamic terminal use.
In the present embodiment, this information push platform first passes through terminal information acquisition system 41 and obtains mobile phone users
Terminal identification information, and send to information processing system；Then configure system 42 by information pushing to be carried according to businessman user
The Business Information handed over generates information to be pushed and information pushing region, and described information to be pushed and information pushing region are sent
To described information processing system；Eventually through information processing system 43 according to the terminal identification information receiving, determine mobile terminal
The current geographic position of user, and when described current geographic position belongs to described information push area, wait to push letter by described
Breath is pushed to described mobile phone users.
A kind of information push platform that the embodiment of the present invention four provides, can accurately have pin by geographical location information
To mobile phone users, information pushing is carried out to property, mobile phone users also can obtain more useful information resources simultaneously, by
This can not only reduce the marketing message cost of businessman user additionally it is possible to preferably improve the popularization efficiency of marketing message.
Further, terminal information acquisition system 41 specifically for：Signaling interface data according to collection and/or certification report
Literary composition, determines the terminal identification information of mobile phone users；Based on setting communication protocol, described terminal identification information is sent to letter
Breath processing system.
Further, information pushing configuration system 42 specifically for：
Obtain the Business Information that businessman user submits to, described Business Information includes：Merchant name, merchandise news and businessman
Geographical location information；According to described Merchant name and merchandise news, generate the information to be pushed of described businessman user；According to described
Businessman's geographical location information, determines the information pushing region of described businessman user；Wait to push by described based on setting communication protocol
Information and information pushing region send to described information processing system.
On the basis of above-described embodiment, according to described businessman geographical location information, determine the information of described businessman user
Push area includes：Based on default geographical location information storehouse, determine longitude and latitude corresponding with described businessman geographical location information
Value, and the information pushing region of described businessman user is determined based on described latitude and longitude value.
Further, described terminal identification information includes：IMIE, IMSI and user terminal IP address；
Accordingly, described information processing system specifically for：Receive the network data message being sent by data network interface,
And extract the IP address of mobile terminal information comprising in described network data message information and the current longitude and latitude of mobile terminal
Information；When the described IP address of mobile terminal information of determination is matched with the user terminal IP address in described terminal identification information
When, latitude and longitude information current for described mobile terminal is defined as the current geographic position of described mobile phone users；Described
When current geographic position belongs to described information push area and the described satisfaction push authority whne PUSH message, wait to push letter by described
Breath is pushed to described mobile phone users.
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art various obvious changes,
Readjust and substitute without departing from protection scope of the present invention.Therefore although being carried out to the present invention by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
Other Equivalent embodiments more can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (10)
1. a kind of information-pushing method is it is characterised in that include：
Terminal information acquisition system obtains the terminal identification information of mobile phone users, and sends to information processing system；
Information pushing configures system and generates information to be pushed and information pushing region according to the Business Information that businessman user submits to, and
Described information to be pushed and information pushing region are sent to described information processing system；
Described information processing system, according to the terminal identification information receiving, determines the current geographic position of mobile phone users, and
When described current geographic position belongs to described information push area, described information to be pushed is pushed to described mobile terminal and uses
Family.
2. method according to claim 1 is it is characterised in that terminal information acquisition system obtains the end of mobile phone users
End identification information, and send and include to information processing system：
Terminal information acquisition system, according to the signaling interface data gathering and/or message identifying, determines the end of mobile phone users
End identification information；
Terminal information acquisition system is based on setting communication protocol and sends described terminal identification information to information processing system.
3. method according to claim 1 is it is characterised in that information pushing configures the business that system is submitted to according to businessman user
Family's information generates information to be pushed and information pushing strategy, and described information to be pushed and information pushing strategy are sent to information
Processing system includes：
Information pushing configures system and obtains the Business Information that businessman user submits to, and described Business Information includes：Merchant name, commodity
Information and businessman's geographical location information；
Information pushing configuration system, according to described Merchant name and merchandise news, generates the information to be pushed of described businessman user；
Information pushing configuration system, according to described businessman geographical location information, determines the information pushing region of described businessman user；
Information pushing configuration system is based on and sets communication protocol and send described information to be pushed and information pushing region to described
Information processing system.
4. method according to claim 3 is it is characterised in that information pushing configuration system is according to described businessman geographical position
Information, determines that the information pushing region of described businessman user includes：
Information pushing configuration system is based on default geographical location information storehouse, determines corresponding with described businessman geographical location information
Latitude and longitude value, and the information pushing region of described businessman user is determined based on described latitude and longitude value and setpoint distance value.
5. according to the arbitrary described method of claim 1-4 it is characterised in that described terminal identification information includes：International mobile
Equipment identification code IMIE, international mobile subscriber identity IMSI and user terminal IP address；
Accordingly, described information processing system, according to the terminal identification information receiving, determines the current geographic of mobile phone users
Position includes：
The network data message that information processing system reception is sent by network data interface, and extract described network data message letter
The IP address of mobile terminal information comprising in breath and the current latitude and longitude information of mobile terminal；
If information processing system determines the user terminal in described IP address of mobile terminal information and described terminal identification information
IP address matches, then latitude and longitude information current for described mobile terminal is defined as the current geographic of described mobile phone users
Position.
6. a kind of information push platform is it is characterised in that include：
Terminal information acquisition system, for obtaining the terminal identification information of mobile phone users, and sends to information processing system；
Information pushing configures system, and the Business Information for being submitted to according to businessman user generates information to be pushed and information pushing area
Domain, and described information to be pushed and information pushing region are sent to described information processing system；
Information processing system, for according to the terminal identification information receiving, determining the current geographic position of mobile phone users, and
When described current geographic position belongs to described information push area, described information to be pushed is pushed to described mobile terminal and uses
Family.
7. information push platform according to claim 6 is it is characterised in that described terminal information acquisition system is specifically used
In：
Signaling interface data according to collection and/or message identifying, determine the terminal identification information of mobile phone users；
Based on setting communication protocol, described terminal identification information is sent to information processing system.
8. information push platform according to claim 7 it is characterised in that information pushing configuration system specifically for：
Obtain the Business Information that businessman user submits to, described Business Information includes：Merchant name, merchandise news and businessman are geographical
Positional information；
According to described Merchant name and merchandise news, generate the information to be pushed of described businessman user；
According to described businessman geographical location information, determine the information pushing region of described businessman user；
Based on setting communication protocol, described information to be pushed and information pushing region are sent to described information processing system.
9. information push platform according to claim 8 is it is characterised in that according to described businessman geographical location information, really
The information pushing region of fixed described businessman user includes：
Based on default geographical location information storehouse, determine latitude and longitude value corresponding with described businessman geographical location information, and be based on
Described latitude and longitude value and setpoint distance value determine the information pushing region of described businessman user.
10. according to the arbitrary described information push platform of claim 6-9 it is characterised in that described terminal identification information includes：
International mobile equipment identification code IMIE, international mobile subscriber identity IMSI and user terminal IP address；
Accordingly, described information processing system specifically for：
Receive the network data message being sent by data network interface, and extract the shifting comprising in described network data message information
Dynamic IP address of terminal information and the current latitude and longitude information of mobile terminal；
When determining that the user terminal IP address in described IP address of mobile terminal information and described terminal identification information matches,
Latitude and longitude information current for described mobile terminal is defined as the current geographic position of described mobile phone users；
When described current geographic position belongs to described information push area, described information to be pushed is pushed to described mobile whole
End subscriber.
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