CN105303408A - Method and system for releasing advertisements through WiFi hotspot - Google Patents
Method and system for releasing advertisements through WiFi hotspot Download PDFInfo
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- CN105303408A CN105303408A CN201510748073.3A CN201510748073A CN105303408A CN 105303408 A CN105303408 A CN 105303408A CN 201510748073 A CN201510748073 A CN 201510748073A CN 105303408 A CN105303408 A CN 105303408A
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Abstract
The invention discloses a method and a system for releasing advertisements through a WiFi hotspot. The method comprises the steps of: A, expanding a frame main body of a management frame of the WiFi hotspot, and adding advertisement information into the frame main body; B, when a mobile terminal enters a coverage area of the WiFi hotspot, obtaining the management frame of the WiFi hotspot; and C, analyzing the management frame by the mobile terminal to obtain the advertisement information in the management frame, and displaying the advertisement information in an access point list. According to the method and the system, the frame main body of the management frame of the WiFi hotspot is expanded, so that each mobile terminal in the coverage range of a WiFi access point can receive the advertisement information sent by the access point no matter whether the mobile terminal is connected to the access point or not, the advertisement release range is greatly expanded, and the advertisement release simplicity is greatly improved.
Description
Technical field
The present invention relates to WiFi technology field, particularly relate to a kind of method and system by Wi-Fi hotspot releasing advertisements.
Background technology
Be wirelessly connected to internet by WiFi technology, become a kind of Main Means of people's online now.WiFi WAP (also claiming Wi-Fi hotspot) is also as version of emerging rapidly in large numbersBamboo shoots after a spring rain starts to spread all over each corner of life.Utilize these Wi-Fi hotspot to release marketing advertisement, be to provide a large business opportunity of the businessman of focus.At present, Mobile Network Operator or enterprises and institutions' (as food and drink, hotel, tourism, hospital, subway, airport, school etc.) are by providing free WiFi to show or advertisement information to the mobile terminal such as computer, smart mobile phone that can receive WiFi signal.Due to browse advertisements or click the only way which must be passed that button is user's Free Internet Access, so the pageview of merchant advertisement has just had guarantee, the market survey of businessman there has also been basis widely, just becomes valuable by Wi-Fi hotspot releasing advertisements.
But current WiFi advertisement to provide premised on free focus, provides the businessman of free focus to have very large restriction all substantially for being unwilling.Namely current WiFi ad distribution is connected to based on Wi-Fi hotspot by mobile terminal, so limit advertisement promotion scope.
Therefore, prior art has yet to be improved and developed.
Summary of the invention
In view of above-mentioned the deficiencies in the prior art, the object of the present invention is to provide a kind of method and system by Wi-Fi hotspot releasing advertisements, being intended to solve existing WiFi ad distribution needs to be connected to based on Wi-Fi hotspot by mobile terminal, to have limited the problem of advertisement promotion scope.
Technical scheme of the present invention is as follows:
By a method for Wi-Fi hotspot releasing advertisements, wherein, comprise step:
A, the frame main body of the management frames of Wi-Fi hotspot to be expanded, in frame main body, add advertising message;
B, when mobile terminal enters into the overlay area of Wi-Fi hotspot, obtain the management frames of Wi-Fi hotspot;
C, mobile terminal are resolved management frames, obtain advertising message wherein and are presented in access point list.
The described method by Wi-Fi hotspot releasing advertisements, wherein, described management frames is broadcast frame, and described step B specifically comprises:
B1, Wi-Fi hotspot send broadcast frame to its overlay area in a broadcast manner;
B2, when mobile terminal enters into the overlay area of Wi-Fi hotspot, mobile terminal receives the broadcast frame that sends in a broadcast manner of Wi-Fi hotspot.
The described method by Wi-Fi hotspot releasing advertisements, wherein, described management frames is response frame, and described step B specifically comprises:
B1 ', mobile terminal send probe request;
After B2 ', Wi-Fi hotspot receive probe request, send response frame to mobile terminal;
B3 ', mobile terminal receive described response frame.
The described method by Wi-Fi hotspot releasing advertisements, wherein, described advertising message is added with the form of information element.
The described method by Wi-Fi hotspot releasing advertisements, wherein, described information element comprises elemental recognition code bit, length position and the information bit for the ASCII character of filling advertising message.
The described method by Wi-Fi hotspot releasing advertisements, wherein, described elemental recognition code bit uses the numbering in 32 to 255.
By a system for Wi-Fi hotspot releasing advertisements, wherein, comprising:
Expansion module, the frame main body for the management frames to Wi-Fi hotspot is expanded, in frame main body, add advertising message;
Frame acquisition module, during for entering into the overlay area of Wi-Fi hotspot when mobile terminal, obtains the management frames of Wi-Fi hotspot;
Advertisement acquisition module, resolves management frames for mobile terminal, obtains advertising message wherein and is presented in access point list.
The described system by Wi-Fi hotspot releasing advertisements, wherein, described management frames is broadcast frame, and described frame acquisition module specifically comprises:
Radio unit, sends broadcast frame to its overlay area in a broadcast manner for Wi-Fi hotspot;
Receiving element, during for entering into the overlay area of Wi-Fi hotspot when mobile terminal, receives the broadcast frame that Wi-Fi hotspot sends in a broadcast manner.
The described system by Wi-Fi hotspot releasing advertisements, wherein, described management frames is response frame, and described frame acquisition module specifically comprises:
Probe requests thereby transmitting element, for sending probe request;
Response frame transmitting element, after receiving probe request, sends response frame to mobile terminal;
Response frame receiving element, for receiving described response frame.
The described system by Wi-Fi hotspot releasing advertisements, wherein, described advertising message is added with the form of information element.
Beneficial effect: the present invention is expanded by the frame main body of the management frames to Wi-Fi hotspot, each mobile terminal in WiFi access point coverage can be made, no matter whether be connected on access point, the advertising message that it sends can be received, greatly improve scope of release and the simplicity of advertisement.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of a kind of method preferred embodiment by Wi-Fi hotspot releasing advertisements of the present invention.
Fig. 2 is the form schematic diagram of management frames in the present invention.
Fig. 3 is the information element format schematic diagram in management frames.
Fig. 4 is the particular flow sheet of step S102 in method shown in Fig. 1.
Fig. 5 is information element format schematic diagram in the broadcast frame in the present invention after expansion.
Fig. 6 is the another process flow diagram of step S102 in method shown in Fig. 1.
Fig. 7 is information element format schematic diagram in the response frame in the present invention after expansion
Fig. 8 is the structured flowchart of a kind of system preferred embodiment by Wi-Fi hotspot releasing advertisements of the present invention.
Fig. 9 is the concrete structure block diagram of frame acquisition module in system shown in Figure 8.
Figure 10 is the another structured flowchart of frame acquisition module in system shown in Figure 8.
Embodiment
The invention provides a kind of method and system by Wi-Fi hotspot releasing advertisements, for making object of the present invention, technical scheme and effect clearly, clearly, the present invention is described in more detail below.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
Refer to Fig. 1, Fig. 1 is a kind of method preferred embodiment by Wi-Fi hotspot releasing advertisements of the present invention, and as shown in the figure, it comprises step:
S101, the frame main body of the management frames of Wi-Fi hotspot to be expanded, in frame main body, add advertising message;
S102, when mobile terminal enters into the overlay area of Wi-Fi hotspot, obtain the management frames of Wi-Fi hotspot;
S103, mobile terminal are resolved management frames, obtain advertising message wherein and are presented in access point list.
In embodiments of the present invention, by the information field of management frames in expansion WiFi802.11 agreement, the relevant advertisements information of businessman is added in management frames, then advertising message is published to each wireless terminal and shows.Due in the present invention, mobile terminal is without the need to being connected with Wi-Fi hotspot, namely before mobile terminal is connected with Wi-Fi hotspot, just advertising message can be published to mobile terminal, so the present invention had both expanded the scope of release of advertisement, eliminating again businessman must provide free Wi-Fi hotspot to carry out the restriction connected to mobile terminal.
Specifically, in 802.11 agreements, the form of management frames is as shown in Figure 2, at FrameBody(frame main body) in, the InformationElement(information element of needs can be added).So-called information element, refers to the block of indefinite length.Each block all can mark type number and size, and the data bit of various information element has specific interpretive mode.802.11 protocol specification books of new edition allow to define new information element, each information element comprises an ElementID(element identification codes) position, a Length(length, for representing the byte length that information bit takies) position (information bit) of position and an indefinite length, the form of information element is as shown in Figure 3.1 byte of element identification codes bit stealing wherein, length bit stealing 1 byte, information bit is indefinite.Wherein, in ElementID, numbering 32-255 reservation does not use, so new ElementID can be used to expand management frames.
The present invention is by two kinds of mode releasing advertisements: the first is by expansion broadcast frame; The second is by extended response frame.Respectively these two kinds of modes are described in detail below.
For the mode of expansion broadcast frame, as shown in Figure 4, described step S102 specifically comprises:
S201, Wi-Fi hotspot send broadcast frame to its overlay area in a broadcast manner;
S202, when mobile terminal enters into the overlay area of Wi-Fi hotspot, mobile terminal receives the broadcast frame that sends in a broadcast manner of Wi-Fi hotspot.
Namely Wi-Fi hotspot initiatively sends broadcast frame to overlay area in a broadcast manner, when mobile terminal enters into the overlay area of Wi-Fi hotspot, because mobile terminal is in the overlay area of Wi-Fi hotspot, so mobile terminal will receive the broadcast frame that Wi-Fi hotspot sends and resolve, in the field of expansion, parse advertising message, and be shown in the access point list of mobile terminal.So far, advertising message successfully sends and presents, and namely user can see in the information of Wi-Fi hotspot the advertising message having included it and issued.
The extended mode of broadcast frame, as shown in Figure 5, according to 802.11 agreements, the ElementID of definable broadcast frame is 32 (0x20), suppose that advertising message is the words of " telephone number: 88888888 " (tel:88888888), then can arrange Length is 12(0x0c), information bit fills the ASCII character of each letter of " tel:88888888 ", i.e. " 74656C3A3838383838383838 ", then the byte stream of the InformationElement of whole broadcast frame is expressed as " 200C74656C3A3838383838383838 " with 16 systems.
For the extended mode of response frame, as shown in Figure 6, described step S102 specifically comprises:
S301, mobile terminal send probe request;
After S302, Wi-Fi hotspot receive probe request, send response frame to mobile terminal;
S303, mobile terminal receive described response frame.
In the present embodiment, mobile terminal initiatively sends probe request, Wi-Fi hotspot is after receiving probe request, feedback response frame is to mobile terminal, and contain advertising message in this response frame, so mobile terminal, after receiving this response frame, is resolved it, in the field of expansion, parse advertising message, and be shown in the access point list of mobile terminal.So far, advertising message successfully sends and presents, and namely user can see in the information of Wi-Fi hotspot the advertising message having included it and issued.
The extended mode of response frame, as shown in Figure 7, according to 802.11 agreements, the ElementID that can define response frame is 33 (0x21), suppose that advertising message is the words of " telephone number: 88888888 " (tel:88888888), can arrange Length is 12(0x0c), information bit fills the ASCII character of each letter of " tel:88888888 ", i.e. " 74656C3A3838383838383838 ", then the byte stream of the InformationElement of whole response frame is expressed as " 210C74656C3A3838383838383838 " with 16 systems.
In the present invention, advertising message is directly included in broadcast frame or response frame, namely only need have management frames to 802.11 agreements to expand, flow process is simple, and information transmission is more direct, define by standard agreement, without the need to loaded down with trivial details self-defined flow process, method of the present invention can be applicable to each corner of life, and the scene domain of application is wide, easy to operate, application prospect is good.
Based on said method, the present invention also provides a kind of system preferred embodiment by Wi-Fi hotspot releasing advertisements, and as shown in Figure 8, it comprises:
Expansion module 100, the frame main body for the management frames to Wi-Fi hotspot is expanded, in frame main body, add advertising message;
Frame acquisition module 200, during for entering into the overlay area of Wi-Fi hotspot when mobile terminal, obtains the management frames of Wi-Fi hotspot;
Advertisement acquisition module 300, resolves management frames for mobile terminal, obtains advertising message wherein and is presented in access point list.
Further, described management frames is broadcast frame, and as shown in Figure 9, described frame acquisition module 200 specifically comprises:
Radio unit 210, sends broadcast frame to its overlay area in a broadcast manner for Wi-Fi hotspot;
Receiving element 220, during for entering into the overlay area of Wi-Fi hotspot when mobile terminal, receives the broadcast frame that Wi-Fi hotspot sends in a broadcast manner.
Further, described management frames is response frame, and as shown in Figure 10, described frame acquisition module 200 specifically comprises:
Probe requests thereby transmitting element 230, for sending probe request;
Response frame transmitting element 240, after receiving probe request, sends response frame to mobile terminal;
Response frame receiving element 250, for receiving described response frame.
Further, described advertising message is added with the form of information element.
Ins and outs about above-mentioned modular unit are existing in method above to be described in detail, therefore repeats no more.
In sum, the present invention is expanded by the frame main body of the management frames to Wi-Fi hotspot, each mobile terminal in WiFi access point coverage can be made, no matter whether be connected on access point, the advertising message that it sends can be received, greatly improve scope of release and the simplicity of advertisement.
Should be understood that, application of the present invention is not limited to above-mentioned citing, for those of ordinary skills, can be improved according to the above description or convert, and all these improve and convert the protection domain that all should belong to claims of the present invention.
Claims (10)
1., by a method for Wi-Fi hotspot releasing advertisements, it is characterized in that, comprise step:
A, the frame main body of the management frames of Wi-Fi hotspot to be expanded, in frame main body, add advertising message;
B, when mobile terminal enters into the overlay area of Wi-Fi hotspot, obtain the management frames of Wi-Fi hotspot;
C, mobile terminal are resolved management frames, obtain advertising message wherein and are presented in access point list.
2. the method by Wi-Fi hotspot releasing advertisements according to claim 1, it is characterized in that, described management frames is broadcast frame, and described step B specifically comprises:
B1, Wi-Fi hotspot send broadcast frame to its overlay area in a broadcast manner;
B2, when mobile terminal enters into the overlay area of Wi-Fi hotspot, mobile terminal receives the broadcast frame that sends in a broadcast manner of Wi-Fi hotspot.
3. the method by Wi-Fi hotspot releasing advertisements according to claim 1, it is characterized in that, described management frames is response frame, and described step B specifically comprises:
B1 ', mobile terminal send probe request;
After B2 ', Wi-Fi hotspot receive probe request, send response frame to mobile terminal;
B3 ', mobile terminal receive described response frame.
4. the method by Wi-Fi hotspot releasing advertisements according to claim 1, it is characterized in that, described advertising message is added with the form of information element.
5. the method by Wi-Fi hotspot releasing advertisements according to claim 4, is characterized in that, described information element comprises elemental recognition code bit, length position and the information bit for the ASCII character of filling advertising message.
6. the method by Wi-Fi hotspot releasing advertisements according to claim 5, is characterized in that, described elemental recognition code bit uses the numbering in 32 to 255.
7., by a system for Wi-Fi hotspot releasing advertisements, it is characterized in that, comprising:
Expansion module, the frame main body for the management frames to Wi-Fi hotspot is expanded, in frame main body, add advertising message;
Frame acquisition module, during for entering into the overlay area of Wi-Fi hotspot when mobile terminal, obtains the management frames of Wi-Fi hotspot;
Advertisement acquisition module, resolves management frames for mobile terminal, obtains advertising message wherein and is presented in access point list.
8. the system by Wi-Fi hotspot releasing advertisements according to claim 7, it is characterized in that, described management frames is broadcast frame, and described frame acquisition module specifically comprises:
Radio unit, sends broadcast frame to its overlay area in a broadcast manner for Wi-Fi hotspot;
Receiving element, during for entering into the overlay area of Wi-Fi hotspot when mobile terminal, receives the broadcast frame that Wi-Fi hotspot sends in a broadcast manner.
9. the system by Wi-Fi hotspot releasing advertisements according to claim 7, it is characterized in that, described management frames is response frame, and described frame acquisition module specifically comprises:
Probe requests thereby transmitting element, for sending probe request;
Response frame transmitting element, after receiving probe request, sends response frame to mobile terminal;
Response frame receiving element, for receiving described response frame.
10. the system by Wi-Fi hotspot releasing advertisements according to claim 7, it is characterized in that, described advertising message is added with the form of information element.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510748073.3A CN105303408A (en) | 2015-11-06 | 2015-11-06 | Method and system for releasing advertisements through WiFi hotspot |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510748073.3A CN105303408A (en) | 2015-11-06 | 2015-11-06 | Method and system for releasing advertisements through WiFi hotspot |
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| CN105303408A true CN105303408A (en) | 2016-02-03 |
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| CN201510748073.3A Pending CN105303408A (en) | 2015-11-06 | 2015-11-06 | Method and system for releasing advertisements through WiFi hotspot |
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Application publication date: 20160203 |