CN107918884A - A kind of control method, apparatus and system that advertisement pushing is realized based on user behavior - Google Patents
A kind of control method, apparatus and system that advertisement pushing is realized based on user behavior Download PDFInfo
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- CN107918884A CN107918884A CN201711162663.3A CN201711162663A CN107918884A CN 107918884 A CN107918884 A CN 107918884A CN 201711162663 A CN201711162663 A CN 201711162663A CN 107918884 A CN107918884 A CN 107918884A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The present invention provides a kind of control method, apparatus and system that advertisement pushing is realized based on user behavior, it is used to realize advertisement pushing using hardware device seizure user behavior, includes the following steps：A. the coverage based on hardware device catches multiple behavioural characteristics of multiple users, and the hardware device configuration is played on medium in advertisement；B. multiple behavioural characteristics based on the multiple user determine the preference information of user to be pushed and user to be pushed；C. user terminal to be pushed is determined based on the corresponding behavioural characteristic of user to be pushed；D. the user terminal advertisement of preference information based on user to be pushed to user to be pushed, and the terminal of the geographical location of user to be pushed and user to be pushed are subjected to geographical matching, so as to confirm the user terminal of user to be pushed, the present invention is easy to operate, it is easy to use, a kind of control method, apparatus and system that advertisement pushing is realized based on user behavior is provided, there is high commercial value.
Description
Technical field
The present invention relates to a kind of field of communication technology, and in particular, to a kind of to realize advertisement pushing based on user behavior
Control method, apparatus and system.
Background technology
With progress of the epoch, the development of science and technology, the living standard of people also gradually steps up, and the frequency gone shopping is also therewith
Increase, and each market or square can have substantial amounts of advertisement delivery device now, due to the flow of the people phase in market or square
To more, being concerned about the crowd of advertisement can also increase, but when people are interested in a certain section of advertisement, but not method
One time understood the details of the advertisement, and advertisement putting manufacturer does not go to pay close attention to everyone preference to different advertisements yet
Information, while detailed advertisement pushing is not carried out yet to the people of concern ad, and cause in advertisement putting cost increasingly
While increase, do not reach the concern effect that advertisement putting is brought, and really want that the user for understanding ad content also could not
The details of the advertising message are being grasped at the first time, it is desirable to change this situation at present, it is necessary to will pay close attention to the user of advertisement
Behavior, which is caught and is directed to the preference information of user, is oriented push, can so allow user to understand advertisement letter in detail
Breath, can also allow advertisement putting manufacturer to see the dispensing effect got instant result, reach two-win.
At present, in face of such a advertisement pushing demand, in the market does not have one kind and realizes that advertisement pushes away based on user behavior
The control method sent, apparatus and system.
The content of the invention
For technological deficiency existing in the prior art, advertisement is realized based on user behavior the object of the present invention is to provide one kind
The control method of push, apparatus and system, according to an aspect of the present invention, there is provided one kind realizes that advertisement pushes away based on user behavior
The control method sent, it is used to realize advertisement pushing using hardware device seizure user behavior, includes the following steps：
A. the coverage based on hardware device catches multiple behavioural characteristics of multiple users, and the hardware device configuration exists
Advertisement is played on medium；
B. multiple behavioural characteristics based on the multiple user determine that user to be pushed and user's to be pushed is inclined
Good information；
C. user terminal to be pushed is determined based on the corresponding behavioural characteristic of user to be pushed；
D. the user terminal advertisement of preference information based on user to be pushed to user to be pushed.
Preferably, in the step a, the behavioural characteristic includes following one or more：
Stay time, the stay time persistently exist for the user in the seizure picture that the hardware device is set
Time；
Attentinal contents, the attentinal contents are that the advertisement plays pull-in time node of the medium in the hardware device
The information played；
Personal information is submitted, the personal information is the corresponding personal information of the user.
Preferably, the step b includes the following steps：
B1., the user that stay time is more than to first threshold is determined as user to be pushed；
B2. the attentinal contents based on the user determine the preference information of user to be pushed.
Preferably, in the step c, the mobile terminal of user to be pushed is determined by following several ways：
- the personal information submitted based on user determines the user terminal of user to be pushed；
- the geographical location based on user terminal determines the user terminal of user to be pushed.
The geographical location for being preferably based on user terminal determines that the user terminal of user to be pushed includes the following steps：
i：Geographical location and user to be pushed based on hardware device determine the geographical location of user to be pushed；
ii：GPS based on user terminal determines the geographical location of user；
iii：User geographical location that GPS is determined and the geographical location of user to be pushed are matched, determine to treat that push is used
The user terminal at family.
Preferably, in the step ii, GPS, the user terminal are opened from the application program of the user terminal
Application program in include the personal information of user.
Preferably, the step d includes the following steps：
d1：The advertising message that preference information matching based on user to be pushed is adapted with the preference information；
d2：To the user terminal advertisement information of user to be pushed.
Preferably, in the step d2, the advertising message is pushed in the following way：
- short message；
- the application program based on user terminal.
Preferably, the personal information includes：
The telephone number of user；
The name of user；
The communication program information of user terminal.
According to another aspect of the present invention, there is provided a kind of control device that advertisement pushing is realized based on user behavior, its
Advertisement pushing is realized for catching user behavior using hardware device, including：
Capture module 11, it is used to catch multiple behavioural characteristics of multiple users in coverage；
First determining module 12, it is used for the preference information for determining user to be pushed and user to be pushed；
Second determining module 13, it is used to determine user terminal to be pushed；
Pushing module 14, it is used for the user terminal advertisement to user to be pushed.
Preferably, first determining module 12 further includes：
3rd determining module 121, it is used to stay time being more than the user of first threshold and is determined as user to be pushed；
4th determining module 122, it is used for the preference information that the attentinal contents based on the user determine user to be pushed
Preferably, second determining module 13 further includes：
5th determining module 131, the personal information submitted based on user determine the user terminal of user to be pushed；
6th determining module 132, the geographical location based on user terminal determine the user terminal of user to be pushed.
Preferably, the 6th determining module 132 further includes：
7th determining module 1321, geographical location and user to be pushed based on hardware device determine user's to be pushed
Geographical location；
8th determining module 1322, the GPS based on user terminal determine the geographical location of user；
9th determining module 1323, user geographical location that GPS is determined and the geographical location of user to be pushed are matched,
Determine the user terminal of user to be pushed.
Preferably, the pushing module 14 further includes：
Matching module 141, the preference information matching based on user to be pushed are believed with the advertisement that the preference information is adapted
Breath.
According to another aspect of the present invention, there is provided a kind of control system that advertisement pushing is realized based on user behavior, its
Advertisement pushing is realized for catching user behavior using hardware device, including：
Advertisement play back device 21, it is used for broadcasting advertisement content, and the hardware based on configuration on advertisement play back device is set
The standby behavioural characteristic for catching multiple users simultaneously positions user；
Multiple user terminals 22, it is used to receive advertisement pushing, and provides GPS positioning；
Server 23, it is used to determine user to be pushed and sends push content.
Preferably, the advertisement play back device 21 includes：
Advertisement playing device 211, it is used for broadcasting advertisement content；
Camera 212, it is used for the behavioural characteristic for catching user, and the behavioural characteristic based on user determines whether to wait to push away
Send user；
Infrared detector 213, it is used for the physical location for detecting the user in commercial delivery, and based on actual
The GPS positioning of position and user terminal matches, and determines band push user.
The present invention provides a kind of control method, apparatus and system that advertisement pushing is realized based on user behavior, by right
Stay time exceedes user's progress behavior seizure of first threshold in advertisement putting coverage, determines the preference information of user,
And the terminal of the geographical location of user to be pushed and user to be pushed are subjected to geographical matching, so as to confirm the use of user to be pushed
Family terminal, then by with the transmitting advertisement information that user preference information to be pushed is adapted to user terminal, the present invention it is easy to operate, make
With conveniently, there is provided a kind of control method, apparatus and system that advertisement pushing is realized based on user behavior, has high business
Value.
Brief description of the drawings
Upon reading the detailed description of non-limiting embodiments with reference to the following drawings, further feature of the invention,
Objects and advantages will become more apparent upon：
Fig. 1 shows the embodiment of the present invention, a kind of controlling party that advertisement pushing is realized based on user behavior
The idiographic flow schematic diagram of method；
Fig. 2 shows the first embodiment of the present invention, and multiple behavioural characteristics based on the multiple user determine
The idiographic flow schematic diagram of the preference information of user to be pushed and user to be pushed；
Fig. 3 shows the second embodiment of the present invention, and a kind of geographical location based on user terminal determines to treat that push is used
The idiographic flow schematic diagram of the user terminal at family；
Fig. 4 shows the third embodiment of the present invention, and a kind of preference information based on user to be pushed is to treating that push uses
The idiographic flow schematic diagram of the user terminal advertisement at family；
Fig. 5 shows another embodiment of the present invention, a kind of control that advertisement pushing is realized based on user behavior
The module connection diagram of device processed；And
Fig. 6 shows another embodiment of the present invention, a kind of control that advertisement pushing is realized based on user behavior
The module connection diagram of system processed.
Embodiment
In order to preferably make technical scheme clearly show, the present invention is made below in conjunction with the accompanying drawings into one
Walk explanation.
Fig. 1 shows the embodiment of the present invention, a kind of controlling party that advertisement pushing is realized based on user behavior
The idiographic flow schematic diagram of method, specifically, includes the following steps：
First, S101 is entered step, the coverage based on hardware device catches multiple behavioural characteristics of multiple users, institute
State hardware device configuration to play on medium in advertisement, the hardware device is to play to set an infrared spy on medium in advertisement
Device is surveyed, scanned infrared detects user's erect-position in coverage, and carries out the seizure of behavioural characteristic to user by camera,
The footprint size of infrared detector depends on the radiation scope size that advertisement plays medium, in a preferred embodiment
In, it is a large-scale advertisement screen that advertisement, which plays medium, can be clear in 30 meters of regions of the outside fan out of advertisement screen
Clear to see and hear advertisement putting content, then the detection coverage of infrared detector is advertisement screen outwards into fan-shaped exhibition
The 30 meters of regions opened, and behavior catching range of the camera to the user also user in the region.Specifically, the use
Family is configured with terminal device, and the terminal device can include that mobile phone, tablet computer, sensor etc. are any can be by network
The terminal device of the device of biography or download information, the hardware device and the user configuration is registered in same system
System, the system judge whether starting step S101 according to the position relationship of the hardware device and the terminal device.It is preferred that
Ground, multiple identification points are arranged in the surrounding environment of the hardware device, the hardware device in rotation process can with it is multiple
Identification point sequentially generates multiple location matches signals, correspondingly, if the terminal device believes location matches any one described
Number interference effect is generated, then the hardware device performs the user for being configured with the terminal device and catches behavioural characteristic step
Suddenly.
Further, catching the behavioural characteristic of user includes stay time, and the stay time is the user described
Continue the existing time in the seizure picture of hardware device setting；Attentinal contents, the attentinal contents play for the advertisement to be situated between
The information that is played of the matter in the pull-in time node of the hardware device；Personal information is submitted, the personal information is described
The corresponding personal information of user.Preferably, the user configuration has sensor, and the sensor seizure user is current to be regarded
Feel focus information and be sent to the hardware device, the hardware device determines the user's according to the visual focus information
Behavioural characteristic.
Then, enter step S102, multiple behavioural characteristics based on the multiple user determine user to be pushed with
And the preference information of user to be pushed, by being scanned behavioural characteristic to multiple users in the range of advertisement putting dielectric overlay
Catch, the preference information of user to be pushed and user to be pushed can be determined in several ways, if user is in advertisement putting medium
Coverage in stay time or by camera capture user watching in advertisement putting video some is wide
Accuse, and user can be determined as user push by carrying out interactive or concern with ad content, and according to dispensing advertisement
Actual content carry out preference acquisition.
And then, S103 is entered step, determines that user to be pushed is whole based on the corresponding behavioural characteristic of user to be pushed
End, by determining after user is pushed, is scanned user by the infrared scanning equipment being arranged on advertisement broadcasting medium,
And user is positioned, then the GPS positioning of user terminal is obtained, two location informations are matched, if overlapped in map
Same point on, you can confirm the terminal to be pushed of user.
In a preferred embodiment, user compares the content of advertisement putting concern, and by with advertisement putting
Quick Response Code in appearance carries out interaction, have submitted personal information, you can determine user to be pushed by the mutual-action behavior of user and treat
Push the user terminal of user.
Finally, S104 is entered step, the preference information based on user to be pushed is pushed to the user terminal of user to be pushed
Advertisement, by confirming wait the preference information for pushing user and confirming after the terminal of push user, according to user preference information
The ad content and advertisement associated there that user can be paid close attention to are pushed to user terminal in the lump, and push mode includes
But it is not limited to short message push, APP push and public platform push etc..
In a preferred embodiment, confirm that the preference information of user is the Discount Promotion of a certain brand, but be limited to wide
Duration is accused, does not list all discounting inventories one by one in advertisement, after the terminal of user is confirmed, user is in mobile phone
The push of the advertisement is received in APP, all discounting merchandise news of the brand is got after click, and automatically generate other classes
Browsed like the discount information of product brand for user's selection.
It will be appreciated by those skilled in the art that in the technology of existing related advertisement orientation push, ad distribution side's acquiescence will be complete
Portion can obtain user as push object, and for this technology during actually realizing, one side cost is higher, is on the other hand difficult
Accomplish accurately to push.Meanwhile existing ad distribution side provide ad distribution service after, it is difficult to the effect to its ad distribution
Accurate geo-statistic is made, and the liveness of existing subscriber can not be vitalized.Correspondingly, the embodiment shown in Fig. 1 solves
This problem, for the hardware device and user for being registered in same system, which can be understood as advertisement
The system that publisher is runed, ad distribution side can gather the information data during ad distribution in real time, while base
Its content interested is accurately pushed to user in collecting information, this, which can activate ad distribution side to the full extent, has
The activity of the user.
Fig. 2 shows the first embodiment of the present invention, a kind of multiple behavioural characteristics based on the multiple user
Determine the idiographic flow schematic diagram of the preference information of user to be pushed and user to be pushed, this figure is step S102 in Fig. 1
Sub-step, specifically, includes the following steps：
First, S1021 is entered step, the user that stay time is more than to first threshold is determined as user to be pushed, and passes through
The infrared detection device being arranged on advertisement putting medium confirms that user comes into the radiation scope of advertisement putting, and based on wide
The playing duration setting first threshold of content is accused, confirms whether user pays close attention to ad content in threshold range by camera,
So as to confirm user to be pushed.
In a preferred embodiment, advertisement plays a total of 10 sections of advertisements of content, and every section of ad content is 30 seconds, is followed
Ring plays, and infrared detection device detects a total of 10 users in the radiation scope of advertisement, wherein when having 5 users' stops
Between more than 15 seconds, and the behavioural characteristic of user is captured by camera, it is found that only 1 user is wide in concern in 5 users
Accuse content, you can determine that the user is user to be pushed.
Finally, S1022 is entered step, the attentinal contents based on the user determine the preference information of user to be pushed,
Confirm after user is pushed, some or multiple ad contents of user's concern are determined as to the preference information of user, and will be wide
Detailed content in announcement is obtained and is sent to user.
In a preferred embodiment, by obtaining the attentinal contents of user, the preference information for determining user is certain product
The trendy listing of board, but do not have the trendy whole inventories of the brand and merchandise news in ad content, treat that user receives
During advertisement pushing, then the information such as the brand trendy whole inventories, merchandise news, commodity price and user's evaluation can all be carried
For.
Fig. 3 shows the second embodiment of the present invention, and a kind of geographical location based on user terminal determines to treat that push is used
The idiographic flow schematic diagram of the user terminal at family, specifically, includes the following steps：
First, S201 is entered step, geographical location and user to be pushed based on hardware device determine user to be pushed
Geographical location, by confirming to be arranged on the position of hardware device on advertisement putting medium, then by infrared in hardware device
Detecting devices is scanned user, you can learn the relative position of user and the hardware device, then based on hardware device
Position converses the accurate geographical location of user to be pushed.
Then, S202 is entered step, the GPS based on user terminal determines the geographical location of user, from the user terminal
Application program in open GPS, and the application program must obtain the GPS authorities of user terminal, and achieve running background
Authority, the personal information of user is included in the application program of the user terminal.
Finally, S203 is entered step, by the user geographical location that GPS is determined and the geographical location phase of user to be pushed
Match somebody with somebody, determine the user terminal of user to be pushed, treating push user by infrared scanning equipment is scanned and confirms user's
Geographical location, then the GPS positioning of user terminal and user to be pushed are subjected to location matches, such as both location overlaps, you can
Confirm the user terminal that the terminal is user to be pushed.
Fig. 4 shows the third embodiment of the present invention, and a kind of preference information based on user to be pushed is to treating that push uses
The idiographic flow schematic diagram of the user terminal advertisement at family, this figure are the sub-step of step S104 in Fig. 1, specifically, including
Following steps：
First, S1041 is entered step, what the preference information matching based on user to be pushed was adapted with the preference information
Advertising message, since advertisement putting duration or ad content be not detailed, user does not have method and is obtained in ad content
All information are got, can be perfect according to the ad content acquisition that user pays close attention to by confirming after the preference information of push user
Information, the inventories of such as commodity, picture, price or the perfect information of evaluation.
Finally, S1042 is entered step, it is to the user terminal advertisement information of user to be pushed, user to be pushed is inclined
After the advertising message of good information is improved, can according to diversified forms to user terminal carry out advertisement pushing, include but not limited to short message,
Application program and public platform based on user terminal etc. push form.
Fig. 5 shows another embodiment of the present invention, a kind of control that advertisement pushing is realized based on user behavior
The module connection diagram of device processed, it will be appreciated by those skilled in the art that being realized extensively based on user behavior the present invention provides one kind
The control device of push is accused, it is used to realize advertisement pushing, including capture module 11 using hardware device seizure user behavior, its
For catching multiple behavioural characteristics of multiple users in coverage, by the shooting for being arranged on hardware device on advertising medium
Head, catches multiple behavioural characteristics of multiple users in coverage.
Further, the first determining module 12 is further included, it is used to determining that user to be pushed and user's to be pushed to be inclined
Good information, the preference information of user to be pushed is determined by user to be pushed ad content of interest, described to treat that push is used
The quantity of family preference information depends on the quantity of the ad content of its concern.
Further, the second determining module 13 is further included, it is used to determine user terminal to be pushed, and is determined by the 5th
Module or the 6th determining module provide as a result, determining user terminal to be pushed.
Further, pushing module 14 is further included, it is used for the user terminal advertisement to user to be pushed, and will wait to push away
After sending the advertising message of user preference information to improve, advertisement pushing can be carried out to user terminal according to diversified forms, including but not
It is limited to the push forms such as short message, the application program based on user terminal and public platform.
Further, the 3rd determining module 121 is further included, it is used to stay time being more than the user of first threshold and determines
For user to be pushed, user behavior is caught by video equipment, and user of the stay time more than first threshold is determined as treating
User is pushed, the duration of first threshold depends on the playing duration of every section of advertisement.
Further, the 4th determining module 122 is further included, it is used for the attentinal contents based on the user and determines to wait to push
The preference information of user, some or the multiple ad contents that user to be pushed is paid close attention in its stay time are determined as user
Preference information.
Further, the 5th determining module 131 is further included, the personal information submitted based on user determines user's to be pushed
User terminal, interaction is carried out by the Quick Response Code in scanning input advertisement or with ad content, and submits personal information, so that really
Surely the user terminal of user to be pushed.
Further, the 6th determining module 132 is further included, the geographical location based on user terminal determines user's to be pushed
User terminal, the module is by the 7th determining module of collection, the 8th determining module and the 9th determining module as a result, confirming to wait to push away
Send the user terminal of user.
Further, the 7th determining module 1321 is further included, geographical location and user to be pushed based on hardware device
Determine the geographical location of user to be pushed, using the hardware device on advertisement putting medium as basic point, and set by infrared acquisition
It is scanned for push user is treated, confirms the coordinate relation of user and hardware device, by conversion, you can determines to treat push use
The geographical location at family.
Further, the 8th determining module 1322 is further included, the GPS based on user terminal determines the geographical location of user,
The GPS positioning got by application program in user terminal, determines the geographical location of user to be pushed for holding user terminal.
Further, the 9th determining module 1323 is further included, the user geographical location that GPS is determined is with user's to be pushed
Geographical location matches, and determines the user terminal of user to be pushed, by by the ground of the 7th determining module and the 8th determining module
Reason position is matched, if the location overlap in map, you can determine the user terminal of user to be pushed.
Further, matching module 141 is further included, preference information matching and the preference information based on user to be pushed
Adaptable advertising message, can be whole to user according to diversified forms by after the advertising message of push user preference information is improved
End carries out advertisement pushing, includes but not limited to the push form such as short message, the application program based on user terminal and public platform.
Fig. 6 shows another embodiment of the present invention, a kind of control that advertisement pushing is realized based on user behavior
The module connection diagram of system processed, it will be appreciated by those skilled in the art that being realized extensively based on user behavior the present invention provides one kind
The control system of push is accused, it is used to realize advertisement pushing using hardware device seizure user behavior, including：Advertisement play back device
21, it is used for broadcasting advertisement content, and the hardware device based on configuration on advertisement play back device catches the behavior of multiple users
Feature simultaneously positions user, and user behavior feature that hardware device captures and customer position information to be pushed are transferred to
Server.
Further, multiple user terminals 22 are further included, it is used to receive advertisement pushing, and provides GPS positioning, for connecing
One or more advertisement pushing information of server push are received, and the GPS positioning of terminal is provided to server.
Further, server 23 is further included, it is used to determine user to be pushed and sends push content, determines to wait to push
The preference information of user and the advertising message for improving its concern, while the user terminal of user to be pushed and user to be pushed are carried out
Advertisement pushing, is accurately sent to the user terminal of user to be pushed by matching.
Further, advertisement playing device 211 is further included, it is used for broadcasting advertisement content, and broadcasting by every section of advertisement
Put duration and determine first threshold.
Further, camera 212 is further included, it is used for the behavioural characteristic for catching user, and the behavior based on user is special
Sign determines whether user to be pushed, and the user that stay time is exceeded to first threshold is screened, and will be paid close attention to changing in the time
The user of advertisement putting content is determined as user to be pushed.
Further, infrared detector 213 is further included, it is used for the reality for detecting the user in commercial delivery
Position, and the GPS positioning based on physical location and user terminal matches, and determines band push user, the ground based on hardware device
Reason position and user to be pushed determine the geographical location of user to be pushed, using the hardware device on advertisement putting medium as base
Point, and push user is treated by infrared detector and is scanned, the coordinate relation of user and hardware device is confirmed, by changing
Calculate, you can determine the geographical location of user to be pushed.
The specific embodiment of the present invention is described above.It is to be appreciated that the invention is not limited in above-mentioned
Particular implementation, those skilled in the art can make various deformations or amendments within the scope of the claims, this not shadow
Ring the substantive content of the present invention.
Claims (16)
1. a kind of control method that advertisement pushing is realized based on user behavior, it is used to catch user behavior reality using hardware device
Existing advertisement pushing, it is characterised in that include the following steps：
A. the coverage based on hardware device catches multiple behavioural characteristics of multiple users, and the hardware device configuration is in advertisement
Play on medium；
B. multiple behavioural characteristics based on the multiple user determine the preference letter of user to be pushed and user to be pushed
Breath；
C. user terminal to be pushed is determined based on the corresponding behavioural characteristic of user to be pushed；
D. the user terminal advertisement of preference information based on user to be pushed to user to be pushed.
2. control method according to claim 1, it is characterised in that in the step a, the behavioural characteristic include with
Lower one or more：
Stay time, when the stay time continues existing for the user in the seizure picture that the hardware device is set
Between；
Attentinal contents, the attentinal contents play medium by the advertisement and are broadcast in the pull-in time node of the hardware device
The information put；
Personal information is submitted, the personal information is the corresponding personal information of the user.
3. control method according to claim 2, it is characterised in that the step b includes the following steps：
B1., the user that stay time is more than to first threshold is determined as user to be pushed；
B2. the attentinal contents based on the user determine the preference information of user to be pushed.
4. control method according to claim 1, it is characterised in that true by following several ways in the step c
Surely the mobile terminal of user to be pushed：
- the personal information submitted based on user determines the user terminal of user to be pushed；
- the geographical location based on user terminal determines the user terminal of user to be pushed.
5. control method according to claim 1, it is characterised in that the geographical location based on user terminal determines to wait to push
The user terminal of user includes the following steps：
i：Geographical location and user to be pushed based on hardware device determine the geographical location of user to be pushed；
ii：GPS based on user terminal determines the geographical location of user；
iii：User geographical location that GPS is determined and the geographical location of user to be pushed are matched, determine user's to be pushed
User terminal.
6. control method according to claim 1, it is characterised in that in the step ii, from the user terminal
GPS is opened in application program, the personal information of user is included in the application program of the user terminal.
7. control method according to claim 1, it is characterised in that the step d includes the following steps：
d1：The advertising message that preference information matching based on user to be pushed is adapted with the preference information；
d2：To the user terminal advertisement information of user to be pushed.
8. control method according to claim 1, it is characterised in that in the step d2, push in the following way
The advertising message：
- short message；
- the application program based on user terminal.
9. control method according to claim 1, it is characterised in that the personal information includes：
The telephone number of user；
The name of user；
The communication program information of user terminal.
10. a kind of control device that advertisement pushing is realized based on user behavior, it is used to catch user behavior using hardware device
Realize advertisement pushing, it is characterised in that including：
Capture module (11), it is used to catch multiple behavioural characteristics of multiple users in coverage；
First determining module (12), it is used for the preference information for determining user to be pushed and user to be pushed；
Second determining module (13), it is used to determine user terminal to be pushed；
Pushing module (14), it is used for the user terminal advertisement to user to be pushed.
11. control device according to claim 10, it is characterised in that first determining module (12) further includes：
3rd determining module (121), it is used to stay time being more than the user of first threshold and is determined as user to be pushed；
4th determining module (122), it is used for the preference information that the attentinal contents based on the user determine user to be pushed.
12. control device according to claim 10, it is characterised in that second determining module (13) further includes：
5th determining module (131), the personal information submitted based on user determine the user terminal of user to be pushed；
6th determining module (132), the geographical location based on user terminal determine the user terminal of user to be pushed.
13. control device according to claim 12, it is characterised in that the 6th determining module (132) further includes：
7th determining module (1321), geographical location and user to be pushed based on hardware device determine the ground of user to be pushed
Manage position；
8th determining module (1322), the GPS based on user terminal determine the geographical location of user；
9th determining module (1323), user geographical location that GPS is determined and the geographical location of user to be pushed is matched, really
Surely the user terminal of user to be pushed.
14. control device according to claim 10, it is characterised in that the pushing module (14) further includes：
Matching module (141), the advertising message that the preference information matching based on user to be pushed is adapted with the preference information.
15. a kind of control system that advertisement pushing is realized based on user behavior, it is used to catch user behavior using hardware device
Realize advertisement pushing, it is characterised in that including：
Advertisement play back device (21), it is used for broadcasting advertisement content, and the hardware device based on configuration on advertisement play back device
Catch the behavioural characteristic of multiple users and user is positioned；
Multiple user terminals (22), it is used to receive advertisement pushing, and provides GPS positioning；
Server (23), it is used to determine user to be pushed and sends push content.
16. control system according to claim 15, it is characterised in that the advertisement play back device (21) includes：
Advertisement playing device (211), it is used for broadcasting advertisement content；
Camera (212), it is used for the behavioural characteristic for catching user, and the behavioural characteristic based on user determines whether to wait to push
User；
Infrared detector (213), it is used for the physical location for detecting the user in commercial delivery, and is based on actual bit
Put and match with the GPS positioning of user terminal, determine band push user.
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