CN111104597A - Screening method and screening device for resource delivery equipment and readable storage medium - Google Patents
Screening method and screening device for resource delivery equipment and readable storage medium Download PDFInfo
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Abstract
The application provides a screening method, a screening device and a readable storage medium for resource delivery equipment, wherein the screening method comprises the following steps: acquiring at least one piece of feature description information which is matched with the resource to be delivered and is used for describing the features of the target crowd, and extracting at least one keyword from the at least one piece of feature description information; determining at least one type of application program matched with each keyword, and determining a plurality of target application programs from a plurality of application programs in each type of application program; determining a plurality of terminal devices provided with at least one target application program; and screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment. Therefore, the resource releasing equipment for releasing the resources to be released can be accurately determined, and the accuracy and the efficiency of releasing the resources to be released are improved.
Description
Technical Field
The present application relates to the field of resource allocation technologies, and in particular, to a method and an apparatus for screening resource delivery devices, and a readable storage medium.
Background
With the rapid development of computer technology, more and more users select to browse interesting messages on the internet, and based on the information, more and more background systems select to push resource information on the internet to attract the users.
At present, for attribute analysis of a user, firstly, the preference of the user is analyzed according to the place visited by the user based on the position information of the user; and secondly, collecting on-line clicking operation data of the user, for example, data such as the pushed resources clicked by the user, analyzing the information concerned by the user, and pushing resource information to the equipment used by the user based on the preference and the information concerned by the user. In the two modes, a certain contingency exists in the operation process of the user, the information which is really interested by the user is not accurately analyzed, and the efficiency and the accuracy rate are lower when the resource information is pushed to the equipment used by the user.
Disclosure of Invention
In view of this, an object of the present application is to provide a method, a device and a readable storage medium for screening resource delivering devices, which determine a degree of demand of each terminal device for a resource to be delivered according to an installation condition of each terminal device for a target program matched with the resource to be delivered, can accurately determine a resource delivering device for delivering the resource to be delivered, and are beneficial to improving accuracy and efficiency of delivering the resource to be delivered.
The embodiment of the application provides a screening method of resource delivery equipment, which comprises the following steps:
acquiring at least one piece of feature description information which is matched with the resource to be delivered and is used for describing the features of the target crowd, and extracting at least one keyword from the at least one piece of feature description information;
determining at least one type of application program matched with each keyword, and determining a plurality of target application programs from a plurality of application programs in each type of application program;
determining a plurality of terminal devices provided with at least one target application program;
and screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment.
Further, at least one piece of feature description information which is matched with the resource to be delivered and is used for describing the features of the target crowd is obtained through the following steps:
acquiring a plurality of pieces of crowd characteristic description information and a plurality of target crowd screening standard words corresponding to the resources to be released from a semantic database;
and determining at least one piece of crowd characteristic description information matched with at least one target crowd screening standard word in the plurality of target crowd screening standard words as at least one piece of characteristic description information matched with the resource to be delivered and used for describing the characteristics of the target crowd.
Further, before the determining at least one type of application program matching each keyword and determining a plurality of target application programs from a plurality of application programs in each type of application program, the screening method further includes:
acquiring an attribute label corresponding to each application program in an application program database;
and dividing the application programs with the same attribute label into the same type of application programs, and determining the same attribute label as the class attribute label of the type of application program.
Further, at least one type of application program matched with each keyword is determined by the following steps:
determining descriptors of each type of application program based on the class attribute labels of each type of application program;
and semantically matching the descriptors of each type of application program with each keyword, and determining at least one type of application program corresponding to at least one descriptor belonging to the same keyword as the at least one type of application program matched with the keyword.
Further, the screening out resource delivering devices for delivering the resources to be delivered from the plurality of terminal devices based on the installation information of at least one target application program in each terminal device includes:
acquiring the installation time of the target application program indicated by the installation information of each target application program in each terminal device;
detecting whether the installation time of at least one target application program in each terminal device exceeds a preset time threshold;
and determining the terminal equipment with the installation time of at least one target application program exceeding a preset time threshold value as the resource delivering equipment for delivering the resources to be delivered.
The embodiment of the present application further provides a screening device for resource delivery, the screening device includes:
the extraction module is used for acquiring at least one piece of feature description information which is matched with the resource to be released and is used for describing the features of the target crowd, and extracting at least one keyword from the at least one piece of feature description information;
the first determining module is used for determining at least one type of application program matched with each keyword and determining a plurality of target application programs from a plurality of application programs in each type of application program;
the second determining module is used for determining a plurality of terminal devices provided with at least one target application program;
and the screening module is used for screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment.
Further, the extraction module is used for acquiring at least one piece of feature description information which is matched with the resource to be delivered and is used for describing the features of the target crowd by the following steps:
acquiring a plurality of pieces of crowd characteristic description information and a plurality of target crowd screening standard words corresponding to the resources to be released from a semantic database;
and determining at least one piece of crowd characteristic description information matched with at least one target crowd screening standard word in the plurality of target crowd screening standard words as at least one piece of characteristic description information matched with the resource to be delivered and used for describing the characteristics of the target crowd.
Further, the screening apparatus further includes a classification module, and the classification module is configured to:
acquiring an attribute label corresponding to each application program in an application program database;
and dividing the application programs with the same attribute label into the same type of application programs, and determining the same attribute label as the class attribute label of the type of application program.
Further, the first determining module is configured to determine at least one type of application program matching each keyword by:
determining descriptors of each type of application program based on the class attribute labels of each type of application program;
and semantically matching the descriptors of each type of application program with each keyword, and determining at least one type of application program corresponding to at least one descriptor belonging to the same keyword as the at least one type of application program matched with the keyword.
Further, when the screening module is configured to screen out, from the plurality of terminal devices, a resource delivering device for delivering the resource to be delivered based on the installation information of at least one target application program in each terminal device, the screening module is specifically configured to:
acquiring the installation time of the target application program indicated by the installation information of each target application program in each terminal device;
detecting whether the installation time of at least one target application program in each terminal device exceeds a preset time threshold;
and determining the terminal equipment with the installation time of at least one target application program exceeding a preset time threshold value as the resource delivering equipment for delivering the resources to be delivered.
An embodiment of the present application further provides an electronic device, including: the device comprises a processor, a memory and a bus, wherein the memory stores machine readable instructions executable by the processor, the processor and the memory are communicated through the bus when an electronic device runs, and the machine readable instructions are executed by the processor to execute the steps of the screening method of the resource delivery device.
An embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method for screening a resource delivery device as described above are performed.
The screening method, the screening device and the readable storage medium of the resource delivering device provided by the embodiment of the application acquire at least one piece of feature description information which is matched with the resource to be delivered and used for describing the features of a target crowd, and extract at least one keyword from the at least one piece of feature description information; determining at least one type of application program matched with each keyword, and determining a plurality of target application programs from a plurality of application programs in each type of application program; determining a plurality of terminal devices provided with at least one target application program; and screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment.
Therefore, the characteristic description information which is matched with the to-be-released resource and used for describing the release target population of the to-be-released resource is obtained, the plurality of keywords are determined from the characteristic description information, at least one type of application program matched with each keyword is determined, the plurality of target application programs are further determined, the resource release equipment used for releasing the to-be-released resource is determined according to the installation information of the target application program on the terminal equipment provided with the target application program, the resource release equipment for releasing the to-be-released resource can be accurately determined, and the accuracy and the efficiency of releasing the to-be-released resource are improved.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart of a method for screening resource delivery devices according to an embodiment of the present disclosure;
fig. 2 is a flowchart of a method for screening resource delivery devices according to another embodiment of the present application;
fig. 3 is a schematic structural diagram of a screening apparatus of a resource delivering device according to an embodiment of the present application;
fig. 4 is a second schematic structural diagram of a screening apparatus of a resource delivering device according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. Every other embodiment that can be obtained by a person skilled in the art without making creative efforts based on the embodiments of the present application falls within the protection scope of the present application.
First, an application scenario to which the present application is applicable will be described. The resource distribution method and device can be applied to the technical field of resource configuration, and in the distribution process of the resources to be distributed, the resources to be distributed need to be distributed in a targeted mode so as to ensure that the resources to be distributed are browsed and purchased, so that the resources to be distributed need to be distributed to users who may be interested in the distributed resources, and it is important to determine the resource distribution equipment corresponding to the resources to be distributed.
Research shows that in the present stage, attribute analysis of a user is based on obtaining position information of the user and analyzing preference of the user according to places visited by the user; and secondly, collecting on-line clicking operation data of the user, for example, data such as the pushed resources clicked by the user, analyzing the information concerned by the user, and pushing resource information to the equipment used by the user based on the preference and the information concerned by the user. In the two modes, a certain contingency exists in the operation process of the user, the information which is really interested by the user is not accurately analyzed, and the efficiency and the accuracy rate are lower when the resource information is pushed to the equipment used by the user.
Based on this, the embodiment of the application provides a method for screening resource delivery devices, which determines the degree of demand of each terminal device for a resource to be delivered according to the installation condition of each terminal device for a target program matched with the resource to be delivered, can accurately determine the resource delivery device for delivering the resource to be delivered, and is beneficial to improving the accuracy and efficiency of delivering the resource to be delivered.
Referring to fig. 1, fig. 1 is a flowchart of a method for screening resource delivery devices according to an embodiment of the present disclosure. As shown in fig. 1, a screening method provided in an embodiment of the present application includes:
In the step, at least one piece of preset feature description information used for describing features of a target delivery crowd of resources to be delivered is obtained, and at least one keyword is determined from the feature description information.
The target crowd refers to a target audience crowd of the resource to be delivered, and the crowd has purchasing desire and purchasing ability for the commodity described by the resource to be delivered. Taking the commodity described by the resource to be released as a certain tide brand bag as an example, for the commodity, the purchasing crowd in the traditional sense is younger and has certain purchasing power, so that the target crowd of the resource to be released corresponding to the certain tide brand bag is a young and purchasing power person.
Here, the feature description information is a description of the target group, and may include a purchasing power description of the target group, a description of occupation of the target group, and a description of pursuit of the target group. And the characteristic information is matched with the resource to be released, so that audience population of the resource to be released can be accurately described, for example, the description of the target population of infant products is generally provided with a label of 'children'.
Here, the keywords extracted from the feature description information are for a plurality of dimensions described by feature information, and the keywords in each dimension may be a summary of the properties of the target population in one dimension, or may be a headword described for the target population in each dimension. For example, if the feature description information describing the target group of a luxury has a sentence of 'urban fashion white collar and founder noble', the keyword extracted from the feature description information can be summarized as 'working'.
In this step, at least one type of application program that each keyword matches the description is determined, and a plurality of target application programs are determined from a plurality of application programs included in each type of application program.
The at least one type of application corresponding to each keyword means that the corresponding type of application is associated with the keyword, that is, the application having the relevant association relationship is necessarily an application that may be used by a target group having a characteristic of the keyword.
For the above embodiments, for the keyword having "work", generally, such target people use office-type application programs for more convenient work. At this time, the application program of the class corresponding to the keyword of "having work" is the office application program.
Here, when the target application is determined from the plurality of applications, the plurality of applications in one type of application may be filtered together with other keywords. For example, a certain resource to be delivered is an Office Automation (OA) management product aiming at a company management layer, the possibility of application to common company staff is not high, and for a plurality of application programs in Office type application programs in a keyword of "having work", the keyword of "manager" is directly screened, and management application software is left, and the management application software is determined as a target application program of the keyword of "having work".
And 103, determining a plurality of terminal devices provided with at least one target application program.
In this step, installation information for the target application program is acquired, and a plurality of terminal devices in which the at least one target application program is installed are determined according to the installation path of the at least one target application program indicated in the installation information.
Here, the standard for installation of the target application by the plurality of terminal devices may be that the target application is installed, that is, each terminal device may have all the target applications installed or may have only one target application installed.
And 104, screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment.
In this step, according to the installation information of the target application program installed in each terminal device, and according to the use and installation information of the target application program on each terminal device, resource delivering devices for delivering the resources to be delivered are screened out from the plurality of terminal devices.
Therefore, the situation that the position for releasing the resource to be released is unreasonable due to the fact that the user mistakenly installs the target application program on the terminal equipment or does not have the use requirement after installation can be avoided.
The method for screening the resource delivering equipment, provided by the embodiment of the application, comprises the steps of obtaining at least one piece of feature description information which is matched with a resource to be delivered and is used for describing features of a target crowd, and extracting at least one keyword from the at least one piece of feature description information; determining at least one type of application program matched with each keyword, and determining a plurality of target application programs from a plurality of application programs in each type of application program; determining a plurality of terminal devices provided with at least one target application program; and screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment.
Therefore, the characteristic description information which is matched with the to-be-released resource and used for describing the release target population of the to-be-released resource is obtained, the plurality of keywords are determined from the characteristic description information, at least one type of application program matched with each keyword is determined, the plurality of target application programs are further determined, the resource release equipment used for releasing the to-be-released resource is determined according to the installation information of the target application program on the terminal equipment provided with the target application program, the resource release equipment for releasing the to-be-released resource can be accurately determined, and the accuracy and the efficiency of releasing the to-be-released resource are improved.
Referring to fig. 2, fig. 2 is a flowchart of a method for screening resource delivery devices according to another embodiment of the present application. As shown in fig. 2, the screening method provided in the embodiment of the present application includes:
And step 203, determining a plurality of terminal devices provided with at least one target application program.
And step 204, acquiring the installation time of the target application program indicated by the installation information of each target application program in each terminal device.
In this step, the installation time of the target application program on the corresponding device, which is displayed in the installation information of each target application program in each terminal device, is acquired.
And if the corresponding terminal equipment does not unload the record of the target application program, the installation time of the corresponding target application program is considered to be infinite.
In this step, for a terminal device, it is detected whether the installation time of at least one installed target application exceeds a preset time threshold.
The preset time threshold is set by comprehensively considering the time from the installation of the application program to the uninstallation of the application program under the condition of misoperation when the target application program is installed, so that the condition that the target application program is not installed because of need is eliminated.
And step 206, determining the terminal equipment with the installation time of at least one target application program exceeding a preset time threshold as the resource delivering equipment for delivering the resources to be delivered.
In this step, for a terminal device having at least one target application program whose installation time exceeds a preset time threshold, it may be assumed that at least one target application program among the target application programs installed on the terminal device is installed according to a requirement of a user, and the method may reverse the installation, where the user is interested in the content of the corresponding resource to be delivered, and may determine the corresponding terminal device as a resource delivery device for delivering the resource to be delivered, so as to subsequently deliver the resource to be delivered.
Here, for a terminal device having an installation time of a target application program exceeding a preset time threshold, the usage frequency of the corresponding target application program may be detected, and a preference of a user in using the terminal device may be further determined, so as to more accurately push a delivery resource to the corresponding user.
The descriptions of step 201 to step 203 may refer to the descriptions of step 101 to step 103, and the same technical effects can be achieved, which is not described in detail herein.
Further, at least one piece of feature description information which is matched with the resource to be delivered and is used for describing the features of the target crowd is obtained through the following steps: acquiring a plurality of pieces of crowd characteristic description information and a plurality of target crowd screening standard words corresponding to the resources to be released from a semantic database; and determining at least one piece of crowd characteristic description information matched with at least one target crowd screening standard word in the plurality of target crowd screening standard words as at least one piece of characteristic description information matched with the resource to be delivered and used for describing the characteristics of the target crowd.
In the step, a plurality of pieces of feature description information are obtained from a semantic database, a target crowd screening standard word describing the crowd of the audience of the resource to be released is obtained, at least one piece of crowd feature description information capable of describing at least one target crowd screening word is determined through semantic matching, and the at least one piece of feature description information is determined to be at least one piece of feature description information which is matched with the resource to be released and used for describing the features of the target crowd.
Before the screening, the crowd characteristic description information can be set according to possible audience crowd of various resources to be released, the crowd characteristic description information can be data released according to history of the resources to be released, people with more interest to various resources to be released are determined, the overall characteristics of the audience corresponding to each type of resources to be released are summarized, and the crowd characteristic description information is generated and can comprise information such as age, working condition and purchasing ability of corresponding people.
Here, the target population screening criterion word refers to a target population to which a corresponding resource to be delivered is desired to be delivered, and taking the resource to be delivered as an advertisement as an example, for some high-end luxury advertisement, the corresponding audience population is some people with high consumption capability, so the target population screening criterion word for the high-end luxury advertisement can be "high consumption capability population".
Further, before step 202, the screening method further includes: acquiring an attribute label corresponding to each application program in an application program database; and dividing the application programs with the same attribute label into the same type of application programs, and determining the same attribute label as the class attribute label of the type of application program.
In this step, for each application program, an attribute tag describing the application program attribute is available in the application program database, and this attribute tag indicates the use function of the application program itself and the characteristic that the crowd downloading the application program may correspond to, and traverses all application programs in the application program database, divides a plurality of application programs having the same attribute tag into a class of application programs, and determines the same attribute tag as the class attribute tag of the class of application programs.
Because each application program has multiple attribute tags describing the corresponding application program in multiple dimensions, when the application programs of the same class are divided, the attribute tags describing the corresponding application program in each dimension are all the same.
For example, taking aviation APPs as examples, the tag corresponding to the aviation APP a is (cheap aviation, long-distance trip), the tag corresponding to the aviation APP B is (non-cheap aviation, long-distance trip), the tag corresponding to the aviation APP C is (cheap aviation, long-distance trip), and the tag corresponding to the aviation APP D is (non-cheap aviation, long-distance trip), it can be known that the aviation APPs a and C belong to a class of aviation APPs for the tags with two dimensions of aviation positioning and trip distance, and the aviation APPs B and D belong to a class of aviation APPs; the aviation APP and the aviation APPs of the A, the B and D are consistent in the travel distance dimension, so that the labels in the aviation positioning dimension can be selected for the class attribute labels, the aviation APPs of the A and the aviation APPs of the C belong to the same class of application programs, and the corresponding class attribute labels are low-cost aviation applications; the aviation APP B and the aviation APP D belong to the same type of application program, and the corresponding type attribute labels are non-cheap aviation applications.
Further, at least one type of application program matched with each keyword is determined by the following steps: determining descriptors of each type of application program based on the class attribute labels of each type of application program; and semantically matching the descriptors of each type of application program with each keyword, and determining at least one type of application program corresponding to at least one descriptor belonging to the same keyword as the at least one type of application program matched with the keyword.
In the step, descriptors of each type of application program are determined based on class attribute labels of each type of application program, at least one keyword extracted from at least one piece of feature description information which is matched with resources to be put and used for describing features of a target crowd is matched with the descriptors of each type of application program, and at least one type of application program with the descriptors matched with the keywords is determined to be at least one type of application program with the matched corresponding keywords.
Here, the descriptor may be a simple extraction of a class attribute tag, for example, if the class attribute tag of a certain type of application is "non-cheap airline department class", then the descriptor of the type of application may be "non-cheap"; the descriptor may also be a general description of a class attribute tag, for example, if the class attribute tag of a certain type of application is "bank class application", then the descriptor of the type of application may be "finance".
Here, for the matching of the keywords and the descriptors, more semantic matching description is provided, for example, for one of the keywords corresponding to the feature description information of the high-consumption group, the keyword is "no bad money", and the descriptors matched with the keyword are words that can express the meaning of "no bad money", such as keywords of "star hotel", "finance", and the like; one of the keywords corresponding to the feature description information of the high consumption crowd is 'consumption demand', and then the corresponding descriptor can be the descriptor 'e-commerce', 'sea panning' and the like corresponding to the consumption shopping demand.
The method for screening the resource delivering equipment, provided by the embodiment of the application, comprises the steps of obtaining at least one piece of feature description information which is matched with a resource to be delivered and is used for describing features of a target crowd, and extracting at least one keyword from the at least one piece of feature description information; determining at least one type of application program matched with each keyword, and determining a plurality of target application programs from a plurality of application programs in each type of application program; determining a plurality of terminal devices provided with at least one target application program; acquiring the installation time of the target application program indicated by the installation information of each target application program in each terminal device; detecting whether the installation time of at least one target application program in each terminal device exceeds a preset time threshold; and determining the terminal equipment with the installation time of at least one target application program exceeding a preset time threshold value as the resource delivering equipment for delivering the resources to be delivered.
Therefore, the characteristic description information which is matched with the to-be-released resource and used for describing the release target population of the to-be-released resource is obtained, the plurality of keywords are determined from the characteristic description information, at least one type of application program matched with each keyword is determined, the plurality of target application programs are further determined, the resource release equipment used for releasing the to-be-released resource is determined according to the installation information of the target application program on the terminal equipment provided with the target application program, the resource release equipment for releasing the to-be-released resource can be accurately determined, and the accuracy and the efficiency of releasing the to-be-released resource are improved.
Referring to fig. 3 and fig. 4, fig. 3 is a schematic structural diagram of a screening apparatus of a resource delivering device according to an embodiment of the present application, and fig. 4 is a second schematic structural diagram of the screening apparatus of the resource delivering device according to the embodiment of the present application. As shown in fig. 3, the screening apparatus 300 includes:
the extracting module 310 is configured to obtain at least one piece of feature description information, which is used for describing features of a target crowd and is matched with a resource to be delivered, and extract at least one keyword from the at least one piece of feature description information.
The first determining module 320 is configured to determine at least one type of application matching each keyword, and determine a plurality of target applications from a plurality of applications in each type of application.
And a second determining module 330, configured to determine multiple terminal devices installed with at least one target application.
And the screening module 340 is configured to screen out resource delivering devices for delivering the resource to be delivered from the plurality of terminal devices based on the installation information of at least one target application program in each terminal device.
Further, as shown in fig. 4, the screening apparatus 300 further includes:
a classification module 350, the classification module 350 to:
acquiring an attribute label corresponding to each application program in an application program database;
and dividing the application programs with the same attribute label into the same type of application programs, and determining the same attribute label as the class attribute label of the type of application program.
Further, the extraction module 310 is configured to obtain at least one piece of feature description information, which is used for describing features of the target crowd and is matched with the resource to be delivered, by:
acquiring a plurality of pieces of crowd characteristic description information and a plurality of target crowd screening standard words corresponding to the resources to be released from a semantic database;
and determining at least one piece of crowd characteristic description information matched with at least one target crowd screening standard word in the plurality of target crowd screening standard words as at least one piece of characteristic description information matched with the resource to be delivered and used for describing the characteristics of the target crowd.
Further, the first determining module 320 is configured to determine at least one type of application program matching each keyword by:
determining descriptors of each type of application program based on the class attribute labels of each type of application program;
and semantically matching the descriptors of each type of application program with each keyword, and determining at least one type of application program corresponding to at least one descriptor belonging to the same keyword as the at least one type of application program matched with the keyword.
Further, when the screening module 340 is configured to screen out resource delivering devices for delivering the resource to be delivered from the plurality of terminal devices based on the installation information of at least one target application in each terminal device, the screening module 340 is specifically configured to:
acquiring the installation time of the target application program indicated by the installation information of each target application program in each terminal device;
detecting whether the installation time of at least one target application program in each terminal device exceeds a preset time threshold;
and determining the terminal equipment with the installation time of at least one target application program exceeding a preset time threshold value as the resource delivering equipment for delivering the resources to be delivered.
The screening device of the resource delivering equipment, provided by the embodiment of the application, is used for acquiring at least one piece of feature description information which is matched with a resource to be delivered and is used for describing features of a target crowd, and extracting at least one keyword from the at least one piece of feature description information; determining at least one type of application program matched with each keyword, and determining a plurality of target application programs from a plurality of application programs in each type of application program; determining a plurality of terminal devices provided with at least one target application program; and screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment.
Therefore, the characteristic description information which is matched with the to-be-released resource and used for describing the release target population of the to-be-released resource is obtained, the plurality of keywords are determined from the characteristic description information, at least one type of application program matched with each keyword is determined, the plurality of target application programs are further determined, the resource release equipment used for releasing the to-be-released resource is determined according to the installation information of the target application program on the terminal equipment provided with the target application program, the resource release equipment for releasing the to-be-released resource can be accurately determined, and the accuracy and the efficiency of releasing the to-be-released resource are improved.
Referring to fig. 5, fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure. As shown in fig. 5, the electronic device 500 includes a processor 510, a memory 520, and a bus 530.
The memory 520 stores machine-readable instructions executable by the processor 510, when the electronic device 500 runs, the processor 510 communicates with the memory 520 through the bus 530, and when the machine-readable instructions are executed by the processor 510, the steps of the method for screening a resource delivery device in the method embodiments shown in fig. 1 and fig. 2 may be executed.
An embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the step of the method for screening a resource delivery device in the method embodiments shown in fig. 1 and fig. 2 may be executed.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. A method for screening resource delivery devices, the method comprising:
acquiring at least one piece of feature description information which is matched with the resource to be delivered and is used for describing the features of the target crowd, and extracting at least one keyword from the at least one piece of feature description information;
determining at least one type of application program matched with each keyword, and determining a plurality of target application programs from a plurality of application programs in each type of application program;
determining a plurality of terminal devices provided with at least one target application program;
and screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment.
2. The screening method according to claim 1, wherein at least one piece of feature description information for describing features of the target crowd, which is matched with the resource to be delivered, is obtained by the following steps:
acquiring a plurality of pieces of crowd characteristic description information and a plurality of target crowd screening standard words corresponding to the resources to be released from a semantic database;
and determining at least one piece of crowd characteristic description information matched with at least one target crowd screening standard word in the plurality of target crowd screening standard words as at least one piece of characteristic description information matched with the resource to be delivered and used for describing the characteristics of the target crowd.
3. The screening method of claim 2, wherein prior to said determining at least one class of application that matches each keyword and determining a plurality of target applications from a plurality of applications in each class of application, the screening method further comprises:
acquiring an attribute label corresponding to each application program in an application program database;
and dividing the application programs with the same attribute label into the same type of application programs, and determining the same attribute label as the class attribute label of the type of application program.
4. The screening method of claim 3, wherein at least one type of application matching each keyword is determined by:
determining descriptors of each type of application program based on the class attribute labels of each type of application program;
and semantically matching the descriptors of each type of application program with each keyword, and determining at least one type of application program corresponding to at least one descriptor belonging to the same keyword as the at least one type of application program matched with the keyword.
5. The screening method according to claim 1, wherein the screening of the resource delivering devices for delivering the resource to be delivered from the plurality of terminal devices based on the installation information of at least one target application in each terminal device comprises:
acquiring the installation time of the target application program indicated by the installation information of each target application program in each terminal device;
detecting whether the installation time of at least one target application program in each terminal device exceeds a preset time threshold;
and determining the terminal equipment with the installation time of at least one target application program exceeding a preset time threshold value as the resource delivering equipment for delivering the resources to be delivered.
6. A sieving mechanism of resource delivering equipment is characterized in that the sieving mechanism comprises:
the extraction module is used for acquiring at least one piece of feature description information which is matched with the resource to be released and is used for describing the features of the target crowd, and extracting at least one keyword from the at least one piece of feature description information;
the first determining module is used for determining at least one type of application program matched with each keyword and determining a plurality of target application programs from a plurality of application programs in each type of application program;
the second determining module is used for determining a plurality of terminal devices provided with at least one target application program;
and the screening module is used for screening out resource releasing equipment for releasing the resources to be released from the plurality of terminal equipment based on the installation information of at least one target application program in each terminal equipment.
7. The screening device according to claim 6, wherein the extraction module is configured to obtain at least one piece of feature description information for describing features of the target crowd, which is matched with the resource to be delivered, by:
acquiring a plurality of pieces of crowd characteristic description information and a plurality of target crowd screening standard words corresponding to the resources to be released from a semantic database;
and determining at least one piece of crowd characteristic description information matched with at least one target crowd screening standard word in the plurality of target crowd screening standard words as at least one piece of characteristic description information matched with the resource to be delivered and used for describing the characteristics of the target crowd.
8. The screening apparatus according to claim 6, wherein when the screening module is configured to screen out resource delivering devices for delivering the resource to be delivered from the plurality of terminal devices based on the installation information of at least one target application in each terminal device, the screening module is specifically configured to:
acquiring the installation time of the target application program indicated by the installation information of each target application program in each terminal device;
detecting whether the installation time of at least one target application program in each terminal device exceeds a preset time threshold;
and determining the terminal equipment with the installation time of at least one target application program exceeding a preset time threshold value as the resource delivering equipment for delivering the resources to be delivered.
9. An electronic device, comprising: a processor, a memory and a bus, the memory storing machine readable instructions executable by the processor, the processor and the memory communicating over the bus when an electronic device is running, the machine readable instructions when executed by the processor performing the steps of the method of screening for resource delivery devices of any one of claims 1 to 5.
10. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, performs the steps of the method for screening of resource delivery devices according to any one of claims 1 to 5.
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Application publication date: 20200505 |