CN104093167A - Advertising information pushing method, base station and operator server - Google Patents
Advertising information pushing method, base station and operator server Download PDFInfo
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- CN104093167A CN104093167A CN201410366301.6A CN201410366301A CN104093167A CN 104093167 A CN104093167 A CN 104093167A CN 201410366301 A CN201410366301 A CN 201410366301A CN 104093167 A CN104093167 A CN 104093167A
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Abstract
The invention provides an advertising information pushing method, a base station and an operator server. The method includes the steps that statistical information of a second coverage range of each advertising position in a first coverage range in a current period is acquired through the base station, wherein the statistical information comprises the number of mobile terminals in the second coverage ranges, residence time of the mobile terminals, the number of resident mobile terminals and residence time of the resident mobile terminals; the statistical information of each advertising position is sent to the operator server, and then the operator sever determines a pushing strategy of each advertising position according to the statistical information of each advertising position and pushes advertising information to the corresponding advertising position according to the pushing strategy. The pushing strategies are determined for the advertising positions within the coverage ranges of the base station based on the statistical information, the advertising information is pushed to the advertising positions according to the pushing strategies, and pushing accuracy of the advertising information is high.
Description
Technical field
The present invention relates to the communications field, relate in particular to a kind of transmitting advertisement information method, base station and carrier server.
Background technology
When advertisement is thrown on advertisement position out of doors by enterprise, can consider on the one hand the cost of advertisement position, the cost of advertisement position is relevant to its position, also relevant with the installation cost that may install thereon; Can consider on the other hand the value that advertisement produces, the value that advertisement produces is to allow targeted customer as much as possible see advertisement, namely allow advertisement obtain more contact target users' chance, can set up so potential marketing opportunities, therefore the value of advertisement position is not only for advertiser provides an advertisement position, is more to have created a chance that can affect user for advertiser.
Can carry out recorder's flow by detecting module being installed in the input terminal at advertisement position at present, assess the value of advertisement position by the number of flow of the people, under the higher advertisement position of the value that obtains to assessment, sending advertisement that is to say the flow of the people of operator based on measuring, to sending advertisement under the larger advertisement position of flow of the people, but just determine whether descend sending advertisement more unilateral, can not improve the accuracy that advertisement issues based on flow of the people.
Summary of the invention
The invention provides a kind of transmitting advertisement information method, base station and carrier server, have one-sidedness and the poor problem of accuracy when solving the existing flow of the people based on being arranged on detecting module on advertisement position record to advertisement position advertisement.
To achieve these goals, a kind of transmitting advertisement information method provided by the invention, comprising:
Base station obtains the statistical information of the second coverage of the interior each advertisement position of self the first coverage in current period, and described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of described resident mobile terminal; Wherein, described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal;
The described statistical information of each advertisement position is sent to carrier server by described base station, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to described propelling movement according to the described statistical information of each advertisement position.
To achieve these goals, a kind of transmitting advertisement information method provided by the invention, comprising:
Carrier server receives the statistical information of the second coverage of the interior each advertisement position of interior self the first coverage of current period of base station transmission, and described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Wherein, described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal;
Described carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position;
Described Operation Server is tactful in corresponding advertisement position advertisement information according to described propelling movement.
To achieve these goals, a kind of base station provided by the invention, comprising:
Acquisition module, for obtaining the statistical information of the second coverage of the interior each advertisement position of self the first coverage in current period, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Wherein, described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal;
Sending module, for the described statistical information of each advertisement position is sent to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to described propelling movement according to the described statistical information of each advertisement position.
To achieve these goals, a kind of carrier server provided by the invention, comprising:
Receiver module, for receiving in the current period that base station sends the statistical information of the second coverage of each advertisement position in self the first coverage, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Wherein, described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal;
Determination module, for determining the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position;
Pushing module, for tactful in corresponding advertisement position advertisement information according to described propelling movement.
Transmitting advertisement information method provided by the invention, base station and carrier server, obtain in current period the statistical information of the second coverage of each advertisement position in self the first coverage by base station, described statistical information comprises the quantity of mobile terminal and quantity and the residence time of residence time and resident mobile terminal in described the second coverage, the described statistical information of each advertisement position is sent to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to pushing according to the described statistical information of each advertisement position.In the present invention, be in base station range, in each advertisement position, to determine the propelling movement strategy of advertisement information based on above-mentioned statistical information, again according to pushing strategy to corresponding advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Brief description of the drawings
The schematic flow sheet of a kind of transmitting advertisement information method that Fig. 1 provides for the embodiment of the present invention one;
The schematic flow sheet of the another kind of transmitting advertisement information method that Fig. 2 provides for the embodiment of the present invention two;
The schematic flow sheet of the another kind of transmitting advertisement information method that Fig. 3 provides for the embodiment of the present invention three;
The schematic flow sheet of the another kind of transmitting advertisement information method that Fig. 4 provides for the embodiment of the present invention four;
The structural representation of a kind of base station that Fig. 5 provides for the embodiment of the present invention five;
The structural representation of a kind of acquisition module that Fig. 6 provides for the embodiment of the present invention five;
The structural representation of the another kind of base station that Fig. 7 provides for the embodiment of the present invention six;
The structural representation of a kind of carrier server that Fig. 8 provides for the embodiment of the present invention seven;
The structural representation of a kind of determination module that Fig. 9 provides for the embodiment of the present invention seven.
Embodiment
For making object, technical scheme and the advantage of the embodiment of the present invention clearer, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, instead of whole embodiment.
Embodiment mono-
The schematic flow sheet of a kind of transmitting advertisement information method that Fig. 1 provides for the embodiment of the present invention one.The executive agent of the transmitting advertisement information method that the present embodiment provides can be base station.As shown in Figure 1, this transmitting advertisement information method comprises the following steps:
101, base station obtains the statistical information of the second coverage of the interior each advertisement position of self the first coverage in current period.
Wherein, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal.
Particularly, base station receives the wireless signal that the interior each mobile terminal of self coverage sends.Receiving after the wireless signal of each mobile terminal, base station can obtain corresponding mobile terminal identification from each wireless signal.In the present embodiment, mobile terminal is mobile phone, and this mobile terminal identification is phone number.
Getting after mobile terminal identification, base station obtains the positional information of corresponding mobile terminal according to each mobile terminal identification.Global positioning system (Global Positioning System is called for short GPS) can be passed through in base station, correspondingly gets the positional information of mobile terminal corresponding to each mobile terminal identification.
Generally, base station can get the position that the interior each advertisement position of self the first coverage arranges in advance, and the second coverage of each advertisement position.Mate the positional information of each mobile terminal base station with the second coverage of each advertisement position, obtain the quantity of the mobile terminal in described second coverage of each advertisement position.
The residence time of each mobile terminal can, according to each mobile terminal identification, can be learnt in base station.Further, the residence time of the each mobile terminal in the second coverage of each advertisement position is added up in base station.
Further, the mobile terminal that residence time in all mobile terminals is exceeded default duration by base station is defined as resident mobile terminal, adds up the quantity of the interior resident mobile terminal of the second coverage of each advertisement position.
Alternatively, base station can further obtain telephone traffic and the internet behavior of all mobile terminals in residence time, in the time that the telephone traffic of mobile terminal and internet behavior exceed certain preset value, base station is just judged to be resident mobile terminal by exceeding the default resident mobile terminal of duration.
102, the described statistical information of each advertisement position is sent to carrier server by base station, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to described propelling movement according to the described statistical information of each advertisement position.
After statistical information in the second coverage that gets each advertisement position, the statistical information of each advertisement position is sent to carrier server by base station, so that carrier server is according to the statistical information of each advertisement position, from all advertisement positions, determine the propelling movement strategy of advertisement position, then according to releasing strategy to advertisement position advertisement information.
Particularly, carrier server is according to the residence time of resident mobile terminal in the statistical information of each advertisement position, obtain to the propelling movement time of each advertisement position advertisement information, wherein, the described propelling movement time is interior included resident maximum time period of mobile terminal quantity of advertisement position the second coverage in current period.Getting after the propelling movement time of each advertisement position, carrier server can issue advertising message to corresponding advertisement position under the propelling movement time of each advertisement position.
In the present embodiment, each advertisement position only under the propelling movement time, is issued to advertising message to advertisement position, not only can saving resource, and advertising input interests can be maximized, can make advertiser under the advertising expenditure that less input, obtain the interests effect of advertisement maximum.
For example, comprise A advertisement position, B advertisement position and C advertisement position in the first coverage of base station, the statistical information of the A advertisement position getting, B advertisement position and C advertisement position is sent to carrier server by base station.Operator can get respectively the residence time of the lower resident mobile terminal of A advertisement position, B advertisement position and C advertisement position.If the residence time that under A advertisement position, the residence time of resident mobile terminal is distributed in resident mobile terminal under 8～22 points, B advertisement position is distributed in the residence time of resident mobile terminal under 10～20 points, C advertisement position and is distributed in 8-12 point, now can to obtain to the propelling movement set of time of A advertisement position advertisement be 8～22 points to carrier server, be 10～20 points by the propelling movement set of time of B advertisement position, the propelling movement set of time of C advertisement position is 8-12 point, then according to the propelling movement time of each advertisement position to corresponding advertisement position advertisement information.
Alternatively, in the described statistical information of each advertisement position, also comprise the mark of mobile terminal in described the second coverage, so that carrier server is according to the marking matched attribute information that obtains mobile terminal institute respective user of mobile terminal in described the second coverage, issue advertising message according to described attribute information to advertisement position.Wherein, the attribute information of mobile terminal comprises: the information such as age, the occupation of mobile terminal respective user of communication cost, mobile terminal respective user sex, mobile terminal respective user.For example, carrier server is receiving after the attribute information of mobile terminal in each advertisement position the second coverage, can analyze all properties information category that each advertisement position covers, then obtain the quantity of the mobile terminal comprising under each attribute information classification and the product of the residence time of the mobile terminal comprising, objective attribute target attribute classification using the attribute information classification of the described product maximum of each advertisement position as each advertisement position, then issues the advertising message corresponding with this objective attribute target attribute classification to advertisement position.For example, in the time that under A advertisement position, objective attribute target attribute classification is the student at 20～25 years old age, can issue and the advertisement such as train, study abroad to this A advertisement position, in the time that objective attribute target attribute classification under B advertisement position is the women in 30-40 year, can issue some shopping advertisements to B advertisement position, in the time of old man that the objective attribute target attribute classification of C advertisement position is 60-70, can issue to C advertisement position the advertisement of some healths.
The transmitting advertisement information method that the present embodiment provides, obtain the statistical information of the second coverage of each advertisement position in self the first coverage by base station, described statistical information comprises quantity, the residence time of mobile terminal and the quantity of resident mobile terminal of mobile terminal in described the second coverage, the described statistical information of each advertisement position is sent to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to pushing according to the described statistical information of each advertisement position.In the present embodiment, be that all advertisement positions in base station range are determined and pushed strategy based on above-mentioned statistical information, again according to pushing strategy to corresponding advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Embodiment bis-
The schematic flow sheet of the another kind of transmitting advertisement information method that Fig. 2 provides for the embodiment of the present invention two.As shown in Figure 2, the method comprises the following steps:
201, base station obtains the statistical information of the second coverage of the interior each advertisement position of self the first coverage in current period.
Detailed process can, referring to step 101 in above-described embodiment one, repeat no more herein.
202, in N the cycle before base station selection current period and including current period, the statistical information of each advertisement position is predicted the described statistical information of next each advertisement position of cycle.
In the present embodiment, base station can be stored the statistical information of obtaining in each cycle, and for example, base station is the form storage with form by the statistical information of obtaining.
Base station can start to choose forward from current period the statistical information in N cycle including current period, using the statistical information in N cycle as historical data, dope the statistical information in next cycle by historical data, i.e. the quantity of the mobile terminal in next cycle, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal.
The described statistical information of next each advertisement position of cycle that 203, base station obtains prediction sends to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to pushing according to the statistical information of next each advertisement position of cycle.
Obtain in prediction after the statistical information of next each advertisement position of cycle, the ad spot information in next cycle is sent to carrier server by base station, carrier server just can be according to the statistical information of next each advertisement position of cycle, determine and push strategy for each advertisement position, then according to issuing advertising message according to pushing strategy to corresponding advertisement position.
Wherein, carrier server is determined the propelling movement strategy of each advertisement position from all advertisement positions, and issues the process of advertising message to advertisement position according to described propelling movement strategy, can, referring to the record of related content in above-described embodiment one, repeat no more herein.
The transmitting advertisement information method that the present embodiment provides, according to the historical data of the statistical information of N each advertisement position of cycle, predict the statistical information of next each advertisement position of cycle, then send to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position from all advertisement positions, and according to this propelling movement strategy to corresponding advertisement position advertisement information.In the present embodiment, be that all advertisement positions in base station range are determined and pushed strategy based on above-mentioned statistical information, again according to pushing strategy to advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Embodiment tri-
The schematic flow sheet of the another kind of transmitting advertisement information method that Fig. 3 provides for the embodiment of the present invention three.The executive agent of the transmitting advertisement information method that the present embodiment provides can be carrier server.As shown in Figure 3, this transmitting advertisement information method comprises the following steps:
301, carrier server receives the statistical information of the second coverage of the interior each advertisement position of current period self the first coverage of base station transmission.
Wherein, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal.
The acquisition process of the statistical information of the second coverage about base station to each advertisement position in self the first coverage can, referring to the record of related content in above-described embodiment one, not repeat herein.
302, carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position.
Particularly, carrier server is according to the residence time of resident mobile terminal in the described statistical information of each advertisement position, obtain the propelling movement time of each advertisement position advertisement information, wherein, the described propelling movement time is interior included resident maximum time period of mobile terminal quantity of advertisement position the second coverage in current period.Getting after the propelling movement time of each advertisement position, carrier server can issue advertising message to corresponding advertisement position under the propelling movement time of each advertisement position.
In the present embodiment, each advertisement position only under the propelling movement time, is issued to advertising message to advertisement position, not only can saving resource, and advertising input interests can be maximized, can make advertiser under the advertising expenditure that less input, obtain the interests effect of advertisement maximum.
For example, comprise A advertisement position, B advertisement position and C advertisement position in the first coverage of base station, the statistical information of the A advertisement position getting, B advertisement position and C advertisement position is sent to carrier server by base station.Operator can get respectively the residence time of the lower resident mobile terminal of A advertisement position, B advertisement position and C advertisement position.If the residence time that under A advertisement position, the residence time of resident mobile terminal is distributed in resident mobile terminal under 8～22 points, B advertisement position is distributed in the residence time of resident mobile terminal under 10～20 points, C advertisement position and is distributed in 8-12 point, now can to obtain to the propelling movement set of time of A advertisement position advertisement be 8～22 points to carrier server, be 10～20 points by the propelling movement set of time of B advertisement position, the propelling movement set of time of C advertisement position is 8-12 point, then according to the propelling movement time of each advertisement position to corresponding advertisement position advertisement information.
Alternatively, carrier server can be according to the statistical information of each advertisement position, obtain the attribute information classification of the user under each advertisement position according to the statistical information of each advertisement position, and obtain in each advertisement position coverage in all properties information category comprise number of users maximum attribute information classification, based on each advertisement position comprise number of users maximum attribute information classification issue advertising message.
303, Operation Server is tactful in corresponding advertisement position advertisement information according to described propelling movement.
Determining after the propelling movement strategy of each advertisement position, carrier server just can issue advertising message to corresponding advertisement position according to pushing strategy.
The transmitting advertisement information method that the present embodiment provides, obtain the statistical information of the second coverage of each advertisement position in self the first coverage by base station, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal, the described statistical information of each advertisement position is sent to carrier server, carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position, and according to pushing strategy to corresponding advertisement position advertisement information.In the present embodiment, be the definite strategy that pushes of all advertisement positions in base station range based on above-mentioned statistical information, again based on pushing strategy to advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Embodiment tetra-
The schematic flow sheet of the another kind of transmitting advertisement information method that Fig. 4 provides for the embodiment of the present invention four.As shown in Figure 4, this transmitting advertisement information method comprises the following steps:
401, carrier server receives the statistical information of the second coverage of the interior each advertisement position of interior self the first coverage of current period of base station transmission.
Wherein, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal.Further, in the described statistical information of obtaining, also comprise: the mark of mobile terminal in described the second coverage.For example, mobile terminal can be mobile phone, and correspondingly, the mark of mobile terminal can be phone number.
The acquisition process of the statistical information of the second coverage about base station to each advertisement position in self the first coverage can, referring to the record of related content in above-described embodiment one, not repeat herein.
402, carrier server is according to the mark of mobile terminal in described the second coverage, and coupling is obtained the described attribute information of described mobile terminal institute respective user.
Carrier server, according to the mark of described mobile terminal, can mate the attribute information that obtains mobile terminal institute respective user.Wherein, the attribute information of mobile terminal comprises the information such as sex, age and occupation of communication cost, mobile terminal respective user.
403, carrier server is sorted out the described attribute information of each user under each advertisement position.
Carrier server is sorted out the attribute information of all users under each advertisement position, can get the classification of attribute informations all under each advertisement position.
404, carrier server statistics is obtained the quantity of the mobile terminal comprising in the classification of all properties information under each advertisement position and the product of the residence time of the mobile terminal comprising.
Getting after the classification of attribute information, carrier server can be added up the mobile terminal quantity and the residence time of mobile terminal under this advertisement position that in the classification that obtains all properties information, comprise, further, the quantity of comprised mobile terminal and the residence time of the mobile terminal comprising are made to product, obtain a product of each attribute information classification.
405, the objective attribute target attribute classification of carrier server using the attribute information classification of the described product maximum under each advertisement position as each advertisement position.
Particularly, carrier server sorts product corresponding to each attribute information classification under each advertisement position from big to small, the objective attribute target attribute classification using the attribute information classification of the product maximum after sequence as advertisement position.
406, carrier server issues the advertising message corresponding with the described objective attribute target attribute classification of self to each advertisement position.
Getting after objective attribute target attribute classification, operator can issue the advertising message corresponding with objective attribute target attribute classification to each advertisement position.
For example, in the time that under A advertisement position, objective attribute target attribute classification is the student at 20～25 years old age, can issue and the advertisement such as train, study abroad to this A advertisement position, in the time that objective attribute target attribute classification under B advertisement position is the women in 30-40 year, can issue some shopping advertisements to B advertisement position, in the time of old man that the objective attribute target attribute classification of C advertisement position is 60-70, can issue to C advertisement position the advertisement of some healths.
Further, the transmitting advertisement information method that the present embodiment four provides, also comprises:
Carrier server can receive from base station base station predicts the described statistical information of next the each advertisement position of cycle obtaining.Carrier server is determined the propelling movement strategy of each advertisement position within next cycle according to the described statistical information of described next each advertisement position of cycle, and according to pushing strategy to corresponding advertisement position advertisement information.Wherein, base station from current period start to choose forward comprise current period the N cycle, the described statistical information of next each advertisement position of cycle is predicted.
In the present embodiment, be that all advertisement positions in base station range are determined and pushed strategy based on above-mentioned statistical information, again according to pushing strategy to advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Embodiment five
The structural representation of a kind of base station that Fig. 5 provides for the embodiment of the present invention five, as shown in Figure 5, this base station comprises: acquisition module 51 and sending module 52.
Wherein, acquisition module 51, for obtaining the statistical information of the second coverage of each advertisement position in self the first coverage.
Wherein, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal.
The structural representation of a kind of acquisition module that Fig. 6 provides for the present embodiment five.As shown in Figure 6, this acquisition module 51 comprises: receiving element 511, mark acquiring unit 512, position acquisition unit 513, number obtainment unit 514, time acquisition unit 515 and determining unit 516.
Further, receiving element 511, for receiving the wireless signal that in described coverage, each mobile terminal sends.The mark acquiring unit 512 being connected with receiving element 511, for obtaining corresponding mobile terminal identification from each wireless signal.Wherein, mobile terminal is mobile phone, and mobile terminal identification is phone number.
The position acquisition unit 513 being connected with mark acquiring unit 512, for obtaining the positional information of corresponding mobile terminal according to described mobile terminal identification.The number obtainment unit 514 being connected with position acquisition unit 513, for the positional information of each mobile terminal is mated with described second coverage of each advertisement position, obtains the quantity of the mobile terminal in described second coverage of each advertisement position.In the present embodiment, base station can get by GPS the positional information of mobile terminal.Further, base station gets the second coverage of the each advertisement position in self the first coverage in advance.
The time acquisition unit 515 being connected with mark acquiring unit 512, for adding up the residence time of the each mobile terminal in described the second coverage of obtaining each advertisement position.
The determining unit 516 being connected with time acquisition unit 515, be defined as resident mobile terminal for described residence time being exceeded to the mobile terminal of default duration, add up the interior quantity of described resident mobile terminal of described the second coverage and the residence time of described resident mobile terminal of each advertisement position.
Further, the sending module 52 being connected with acquisition module 51, for the described statistical information of each advertisement position is sent to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position, and tactful in corresponding advertisement position advertisement information according to described propelling movement.
Further, in described statistical information, also comprise: the mark of mobile terminal in described the second coverage, so that described carrier server obtains the attribute information of described mobile terminal institute respective user according to described mobile terminal in described the second coverage marking matched, to indicate described carrier server to issue advertising message according to described attribute information to corresponding advertisement position, the advertising message wherein issuing is corresponding with described attribute information.
Each functional module of the base station that the present embodiment provides can be used for carrying out the flow process of the transmitting advertisement information method shown in above-described embodiment, and its specific works principle repeats no more, and refers to the description of embodiment of the method.
In the present embodiment, base station is by obtaining the statistical information of the second coverage of each advertisement position in self the first coverage, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal, the described statistical information of each advertisement position is sent to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to pushing according to the described statistical information of each advertisement position.In the present embodiment, be that all advertisement positions in base station range are determined and pushed strategy based on above-mentioned statistical information, again according to pushing strategy to advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Embodiment six
The structural representation of the another kind of base station that Fig. 7 provides for the embodiment of the present invention six, as shown in Figure 7, this base station, except the acquisition module 51 and the sending module 52 that comprise in above-described embodiment five, also comprises prediction module 53.
Wherein, the prediction module 53 being connected with acquisition module 51, predicts the described statistical information of next each advertisement position of cycle for the described statistical information of each advertisement position in N the cycle before choosing current period and including current period.
The sending module 52 being connected with prediction module 53, also send to described carrier server for the described statistical information of described next each advertisement position of cycle that described prediction is obtained, so that described carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of described next each advertisement position of cycle and according to pushing strategy to corresponding advertisement position advertisement information.
The base station that the present embodiment provides is according to the historical data of the statistical information of N each advertisement position of cycle, predict the statistical information of next each advertisement position of cycle, then send to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in advertisement position advertisement information according to pushing from all advertisement positions.In the present embodiment, be in all advertisement positions in base station range, to determine the propelling movement strategy of advertisement position based on above-mentioned statistical information, again according to pushing strategy to advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Embodiment seven
The structural representation of a kind of carrier server that Fig. 8 provides for the embodiment of the present invention seven.As shown in Figure 8, this carrier server comprises: receiver module 61, determination module 62 and pushing module 63.
Wherein, receiver module 61, be used for the statistical information of the second coverage of the interior each advertisement position of self the first coverage that receives base station transmission, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal.
The determination module 62 being connected with receiver module 61, for determining the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position.
The pushing module 63 being connected with determination module 62, for tactful in corresponding advertisement position advertisement information according to described propelling movement.
In the present embodiment, be in all advertisement positions in base station range, to determine the propelling movement strategy of advertisement position based on above-mentioned statistical information, again according to pushing strategy to advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Particularly, determination module 62, specifically for according to the residence time of the resident mobile terminal in the described statistical information of each advertisement position, obtains to the propelling movement time of each advertisement position advertisement information; Wherein, the described propelling movement time is interior included resident maximum time period of mobile terminal quantity of advertisement position the second coverage in current period.
The pushing module 63 being connected with determination module 62, specifically for advertisement information under the described propelling movement time at each advertisement position.
Further, in described statistical information, also comprise: the mark of mobile terminal in described the second coverage.When mobile terminal is mobile phone, the mark of mobile terminal can be phone number.
The structural representation of a kind of determination module that Fig. 9 embodiment of the present invention seven provides.As shown in Figure 9, this determination module 62 comprises: coupling acquiring unit 621, classification unit 622, statistics acquiring unit 623 and determining unit 624.
Wherein, coupling acquiring unit 621, for according to the mark of mobile terminal in described the second coverage, coupling is obtained the described attribute information of described mobile terminal institute respective user.
The classification unit 622 being connected with coupling acquiring unit 621, for sorting out the described attribute information of each user under each advertisement position.
With sort out the statistics acquiring unit 623 that is connected of unit 622, obtain the quantity of mobile terminal and the product of the residence time of the mobile terminal comprising that the classification of described attribute information under each advertisement position comprises for adding up.
The determining unit 624 being connected with statistics acquiring unit 623, for the objective attribute target attribute classification using the attribute information classification of the described product maximum under each advertisement position as each advertisement position.
Further, the pushing module 63 being connected with determining unit 624, for issuing the advertising message corresponding with the described objective attribute target attribute classification of self to each advertisement position.
Each functional module of the carrier server that the present embodiment provides can be used for carrying out the flow process of the transmitting advertisement information method shown in above-described embodiment, and its specific works principle repeats no more, and refers to the description of embodiment of the method.
In the present embodiment, carrier server is by the statistical information of the second coverage of each advertisement position in self the first coverage of obtaining base station and sending, described statistical information comprises quantity, the residence time of mobile terminal and the quantity of resident mobile terminal of mobile terminal in described the second coverage, and carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to pushing according to the described statistical information of each advertisement position.In the present embodiment, be that all advertisement positions in base station range are determined and pushed strategy based on above-mentioned statistical information, again according to pushing strategy to corresponding advertisement position advertisement information, make transmitting advertisement information accuracy higher, and no longer rely on detecting module is set on advertisement position, save cost.
Finally it should be noted that: above each embodiment, only in order to technical scheme of the present invention to be described, is not intended to limit; Although the present invention is had been described in detail with reference to aforementioned each embodiment, those of ordinary skill in the art is to be understood that: its technical scheme that still can record aforementioned each embodiment is modified, or some or all of technical characterictic is wherein equal to replacement; And these amendments or replacement do not make the essence of appropriate technical solution depart from the scope of various embodiments of the present invention technical scheme.
Claims (16)
1. a transmitting advertisement information method, is characterized in that, comprising:
Base station obtains the statistical information of the second coverage of the interior each advertisement position of self the first coverage in current period, and described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of described resident mobile terminal; Wherein, described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal;
The described statistical information of each advertisement position is sent to carrier server by described base station, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to described propelling movement according to the described statistical information of each advertisement position.
2. transmitting advertisement information method according to claim 1, it is characterized in that, described base station obtains in current period the statistical information in self coverage, described statistical information comprises the quantity of the mobile terminal in described coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of described resident mobile terminal, comprising:
Described base station receives the wireless signal that in described coverage, each mobile terminal sends;
Described base station obtains corresponding mobile terminal identification from each wireless signal;
Described base station obtains the positional information of corresponding mobile terminal according to described mobile terminal identification;
Mate the positional information of each mobile terminal described base station with described second coverage of each advertisement position, obtain the quantity of the mobile terminal in described second coverage of each advertisement position;
The residence time of the each mobile terminal in described second coverage of each advertisement position is added up in described base station;
The mobile terminal that described residence time is exceeded described default duration by described base station is defined as resident mobile terminal, adds up the interior quantity of described resident mobile terminal of described the second coverage and the residence time of described resident mobile terminal of each advertisement position.
3. transmitting advertisement information method according to claim 2, it is characterized in that, in described statistical information, also comprise: the mark of mobile terminal in described the second coverage, so that described carrier server obtains the attribute information of described mobile terminal institute respective user according to described mobile terminal in described the second coverage marking matched, to indicate described carrier server to issue advertising message according to described attribute information to corresponding advertisement position.
4. transmitting advertisement information method according to claim 1, is characterized in that, described base station also comprises after obtaining the statistical information in the current period of the second coverage of each advertisement position in self the first coverage:
In N the cycle before described base station selection current period and including current period, the described statistical information of each advertisement position is predicted the described statistical information of next each advertisement position of cycle;
The described statistical information of described next each advertisement position of cycle that described base station obtains described prediction sends to described carrier server, so that described carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to described propelling movement according to the described statistical information of described next each advertisement position of cycle.
5. a transmitting advertisement information method, is characterized in that, comprising:
Carrier server receives the statistical information of the second coverage of the interior each advertisement position of interior self the first coverage of current period of base station transmission, and described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of resident mobile terminal; Wherein, described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal;
Described carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position;
Described Operation Server is tactful in corresponding advertisement position advertisement information according to described propelling movement.
6. transmitting advertisement information method according to claim 5, is characterized in that, described carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position, comprising:
Described carrier server, according to the residence time of the resident mobile terminal in the described statistical information of each advertisement position, obtains to the propelling movement time of each advertisement position advertisement information; Wherein, the described propelling movement time is interior included resident maximum time period of mobile terminal quantity of advertisement position the second coverage in current period; Described carrier server is advertisement information under the described propelling movement time of each advertisement position.
7. transmitting advertisement information method according to claim 5, is characterized in that, in described statistical information, also comprises: the mark of mobile terminal in described the second coverage;
Described carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position, comprising:
Described carrier server is according to the mark of mobile terminal in described the second coverage, and coupling is obtained the described attribute information of described mobile terminal institute respective user;
Described carrier server is sorted out the described attribute information of each user under each advertisement position;
Described carrier server statistics is obtained the quantity of the mobile terminal comprising in the classification of described attribute information under each advertisement position and the product of the residence time of the mobile terminal comprising;
The objective attribute target attribute classification of described carrier server using the attribute information classification of the described product maximum under each advertisement position as each advertisement position;
Described Operation Server, comprising to corresponding advertisement position advertisement information according to described propelling movement strategy:
Described carrier server issues the advertising message corresponding with the described objective attribute target attribute classification of self to each advertisement position.
8. transmitting advertisement information method according to claim 5, is characterized in that, also comprises:
Described carrier server receives the described statistical information of next each advertisement position of cycle that prediction that described base station sends obtains; Wherein, the described statistical information of described next each advertisement position of cycle is by the described statistical information of each advertisement position in N the cycle before described base station selection current period and including current period, the described statistical information of next each advertisement position of cycle to be predicted and obtained;
Described carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to described propelling movement according to the described statistical information of described next each advertisement position of cycle.
9. a base station, is characterized in that, comprising:
Acquisition module, for obtaining the statistical information of the second coverage of the interior each advertisement position of self the first coverage in current period, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of described resident mobile terminal; Wherein, described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal;
Sending module, for the described statistical information of each advertisement position is sent to carrier server, so that carrier server is determined the propelling movement strategy of each advertisement position tactful in corresponding advertisement position advertisement information according to described propelling movement according to the described statistical information of each advertisement position.
10. base station according to claim 9, is characterized in that, described acquisition module, comprising:
Receiving element, for receiving the wireless signal that in described coverage, each mobile terminal sends;
Mark acquiring unit, for obtaining corresponding mobile terminal identification from each wireless signal;
Position acquisition unit, for obtaining the positional information of corresponding mobile terminal according to described mobile terminal identification;
Number obtainment unit, for the positional information of each mobile terminal is mated with described second coverage of each advertisement position, obtains the quantity of the mobile terminal in described second coverage of each advertisement position;
Time acquisition unit, for adding up the residence time of the each mobile terminal in described the second coverage of obtaining each advertisement position;
Determining unit, is defined as resident mobile terminal for described residence time being exceeded to the mobile terminal of default duration, adds up the interior quantity of described resident mobile terminal of described the second coverage and the residence time of described resident mobile terminal of each advertisement position.
11. base stations according to claim 10, it is characterized in that, in described statistical information, also comprise: mobile terminal identification in described the second coverage, so that described carrier server obtains the attribute information of described mobile terminal institute respective user according to described mobile terminal in described the second coverage marking matched, to indicate described carrier server to issue advertising message according to described attribute information to corresponding advertisement position.
12. base stations according to claim 9, is characterized in that, also comprise:
Prediction module, predicts the described statistical information of next each advertisement position of cycle for the described statistical information of each advertisement position in N the cycle before choosing current period and including current period;
Described sending module, also send to described carrier server for the described statistical information of described next each advertisement position of cycle that described prediction is obtained so that described carrier server is determined the propelling movement strategy of each advertisement position according to the described statistical information of described next each advertisement position of cycle and according to described propelling movement strategy to corresponding advertisement position advertisement information.
13. 1 kinds of carrier servers, is characterized in that, comprising:
Receiver module, for receiving in the current period that base station sends the statistical information of the second coverage of each advertisement position in self the first coverage, described statistical information comprises the quantity of mobile terminal in described the second coverage, the residence time of mobile terminal, the resident quantity of mobile terminal and the residence time of described resident mobile terminal; Wherein, described resident mobile terminal is the mobile terminal that residence time exceeds default duration in described the second coverage, and the quantity of described resident mobile terminal is less than or equal to the quantity of described mobile terminal;
Determination module, for determining the propelling movement strategy of each advertisement position according to the described statistical information of each advertisement position;
Pushing module, for tactful in corresponding advertisement position advertisement information according to described propelling movement.
14. carrier servers according to claim 13, it is characterized in that, described determination module, specifically for according to the residence time of resident mobile terminal in the described statistical information of each advertisement position, obtains to the propelling movement time of each advertisement position advertisement information; Wherein, the described propelling movement time is interior included resident maximum time period of mobile terminal quantity of advertisement position the second coverage in current period;
Described pushing module, specifically for advertisement information under the described propelling movement time at each advertisement position.
15. carrier servers according to claim 13, is characterized in that, in described statistical information, also comprise: the mark of mobile terminal in described the second coverage;
Described determination module comprises:
Coupling acquiring unit, for according to the mark of mobile terminal in described the second coverage, coupling is obtained the described attribute information of described mobile terminal institute respective user;
Sort out unit, for the described attribute information of each user under each advertisement position is sorted out;
Statistics acquiring unit, obtains the quantity of mobile terminal and the product of the residence time of the mobile terminal comprising that the classification of described attribute information under each advertisement position comprises for adding up;
Determining unit, for the objective attribute target attribute classification using the lower each advertisement position attribute information classification that comprises described product maximum as each advertisement position;
Described pushing module, for issuing the advertising message corresponding with the described objective attribute target attribute classification of self to each advertisement position.
16. carrier servers according to claim 13, is characterized in that, described receiver module, the described statistical information of next each advertisement position of cycle that the prediction also sending for described base station obtains; Wherein, the described statistical information of described next each advertisement position of cycle is by the described statistical information of each advertisement position in N the cycle before described base station selection current period and including current period, the described statistical information of next each advertisement position of cycle to be predicted and obtained;
Described determination module, also for determining the propelling movement strategy of each advertisement position according to the described statistical information of described next each advertisement position of cycle.
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