CN104093167B - Transmitting advertisement information method, base station and carrier server - Google Patents
Transmitting advertisement information method, base station and carrier server Download PDFInfo
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- CN104093167B CN104093167B CN201410366301.6A CN201410366301A CN104093167B CN 104093167 B CN104093167 B CN 104093167B CN 201410366301 A CN201410366301 A CN 201410366301A CN 104093167 B CN104093167 B CN 104093167B
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- 238000005516 engineering process Methods 0.000 description 2
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Abstract
The present invention provides a kind of transmitting advertisement information method, base station and carrier server, and this method includes：The statistical information of the second coverage of each advertisement position in itself the first coverage in current period is obtained by base station, the statistical information includes the quantity of mobile terminal in second coverage, the residence time of mobile terminal, the quantity of resident mobile terminal and the residence time of resident mobile terminal, the statistical information of each advertisement position is sent to carrier server, so that carrier server determines the push strategy of each advertisement position and according to push strategy to corresponding advertisement position advertisement information according to the statistical information of each advertisement position.Push strategy is determined for each advertisement position in base station range based on above-mentioned statistical information in the present invention, it is tactful to advertisement position advertisement information further according to push so that transmitting advertisement information accuracy is higher.
Description
Technical field
The present invention relates to the communications field, more particularly to a kind of transmitting advertisement information method, base station and carrier server.
Background technology
Advertisement is launched out of doors by enterprise on advertisement position when, on the one hand can consider the cost of advertisement position, the cost of advertisement position with
Its position is related, also related in the installation cost that may be installed thereon；On the other hand valency caused by advertisement can be considered
Value, value caused by advertisement is to allow targeted customer as much as possible to see advertisement, that is, allows advertisement more to be contacted
The chance of targeted customer, potential marketing opportunities can be so established, therefore the value of advertisement position is not only to be carried for advertiser
It is more to create a chance that can influence user for advertiser for an advertisement position.
Flow of the people can be recorded by installing detecting module in the dispensing terminal of advertisement position at present, pass through flow of the people
How many to assess the value of advertisement position, to being worth under higher advertisement position of obtaining of assessments, that is operator is based on sending advertisement
The flow of the people measured, sending advertisement under the advertisement position larger to flow of the people, but be based only on flow of the people decide whether to issue it is wide
Announcement is more unilateral, can not improve the accuracy that advertisement issues.
The content of the invention
The present invention provides a kind of transmitting advertisement information method, base station and carrier server, existing based on setting for solving
Put and one-sidedness be present and accuracy is poor when the flow of the people of the detecting module record on advertisement position is to advertisement position advertisement
Problem.
To achieve these goals, a kind of transmitting advertisement information method provided by the invention, including：
Base station obtains the statistics letter of the second coverage of each advertisement position in itself the first coverage in current period
Breath, the statistical information include the quantity of mobile terminal in second coverage, the residence time of mobile terminal, resident shifting
The quantity of dynamic terminal and the residence time of the resident mobile terminal；Wherein, the resident mobile terminal is described second
Residence time exceeds the mobile terminal of preset duration in coverage, and the quantity of the resident mobile terminal is less than or equal to institute
State the quantity of mobile terminal；
The statistical information of each advertisement position is sent to carrier server by the base station, so that carrier server
The push strategy of each advertisement position is determined and according to the push strategy to right according to the statistical information of each advertisement position
Answer advertisement position advertisement information.
To achieve these goals, a kind of transmitting advertisement information method provided by the invention, including：
Carrier server receives in the current period that base station is sent the of each advertisement position in itself the first coverage
The statistical information of two coverages, the statistical information include the quantity of mobile terminal in second coverage, movement eventually
The residence time of the residence time at end, the quantity of resident mobile terminal and resident mobile terminal；Wherein, it is described resident mobile whole
Hold in second coverage residence time exceed preset duration mobile terminal, the quantity of the resident mobile terminal
Less than or equal to the quantity of the mobile terminal；
The carrier server determines the push plan of each advertisement position according to the statistical information of each advertisement position
Slightly；
The Operation Server is tactful to corresponding advertisement position advertisement information according to the push.
To achieve these goals, a kind of base station provided by the invention, including：
Acquisition module, for obtaining the second coverage of each advertisement position in itself the first coverage in current period
Statistical information, the statistical information include the quantity of mobile terminal in second coverage, mobile terminal it is resident when
Between, the residence time of the quantity of resident mobile terminal and resident mobile terminal；Wherein, the resident mobile terminal is described
Residence time exceeds the mobile terminal of preset duration in second coverage, and the quantity of the resident mobile terminal is less than or waited
In the quantity of the mobile terminal；
Sending module, for the statistical information of each advertisement position to be sent into carrier server, so that operator
Server determines the push strategy of each advertisement position and according to the push plan according to the statistical information of each advertisement position
Slightly to corresponding advertisement position advertisement information.
To achieve these goals, a kind of carrier server provided by the invention, including：
Receiving module, in the current period for receiving base station transmission in itself the first coverage each advertisement position the
The statistical information of two coverages, the statistical information include the quantity of mobile terminal in second coverage, movement eventually
The residence time of the residence time at end, the quantity of resident mobile terminal and resident mobile terminal；Wherein, it is described resident mobile whole
Hold in second coverage residence time exceed preset duration mobile terminal, the quantity of the resident mobile terminal
Less than or equal to the quantity of the mobile terminal；
Determining module, for determining the push strategy of each advertisement position according to the statistical information of each advertisement position；
Pushing module, for tactful to corresponding advertisement position advertisement information according to the push.
Transmitting advertisement information method, base station and carrier server provided by the invention, current period is obtained by base station
The statistical information of second coverage of each advertisement position in itself interior the first coverage, the statistical information include described the
The quantity of mobile terminal and the quantity and residence time of residence time and resident mobile terminal in two coverages, will be each wide
The statistical information for accusing position is sent to carrier server, so that the statistics of the carrier server according to each advertisement position
Information determines the push strategy of each advertisement position and according to push strategy to corresponding advertisement position advertisement information.Base in the present invention
It is to determine the push strategy of advertisement information in base station range in each advertisement position in above-mentioned statistical information, further according to
Push is tactful to corresponding advertisement position advertisement information so that transmitting advertisement information accuracy is higher, and eliminates the reliance on wide
Accuse and detecting module is set on position, save cost.
Brief description of the drawings
Fig. 1 is a kind of schematic flow sheet for transmitting advertisement information method that the embodiment of the present invention one provides；
Fig. 2 is the schematic flow sheet for another transmitting advertisement information method that the embodiment of the present invention two provides；
Fig. 3 is the schematic flow sheet for another transmitting advertisement information method that the embodiment of the present invention three provides；
Fig. 4 is the schematic flow sheet for another transmitting advertisement information method that the embodiment of the present invention four provides；
Fig. 5 is a kind of structural representation for base station that the embodiment of the present invention five provides；
Fig. 6 is a kind of structural representation for acquisition module that the embodiment of the present invention five provides；
Fig. 7 is the structural representation for another base station that the embodiment of the present invention six provides；
Fig. 8 is a kind of structural representation for carrier server that the embodiment of the present invention seven provides；
Fig. 9 is a kind of structural representation for determining module that the embodiment of the present invention seven provides.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
Part of the embodiment of the present invention, rather than whole embodiments.
Embodiment one
Fig. 1 is a kind of schematic flow sheet for transmitting advertisement information method that the embodiment of the present invention one provides.The present embodiment carries
The executive agent of the transmitting advertisement information method of confession can be base station.As shown in figure 1, the transmitting advertisement information method is including following
Step：
101st, base station obtains the system of the second coverage of each advertisement position in itself the first coverage in current period
Count information.
Wherein, the statistical information include the quantity of mobile terminal in second coverage, mobile terminal it is resident
The residence time of time, the quantity of resident mobile terminal and resident mobile terminal；The resident mobile terminal is described the
Residence time exceeds the mobile terminal of preset duration in two coverages, and the quantity of the resident mobile terminal is less than or equal to
The quantity of the mobile terminal.
Specifically, base station receives the wireless signal that each mobile terminal is sent in itself coverage.Receiving each shifting
After the wireless signal of dynamic terminal, base station can be obtained from each wireless signal corresponding to mobile terminal identification.In the present embodiment,
Mobile terminal is mobile phone, and the mobile terminal identification is phone number.
After mobile terminal identification is got, base station obtains the position of corresponding mobile terminal according to each mobile terminal identification
Information.Base station can correspondingly be got by global positioning system (Global Positioning System, abbreviation GPS)
The positional information of mobile terminal corresponding to each mobile terminal identification.
Typically, base station can get the position that each advertisement position is set in itself the first coverage in advance, and often
Second coverage of individual advertisement position.Base station is by the second coverage of the positional information of each mobile terminal and each advertisement position
Matched, obtain the quantity of the mobile terminal in second coverage of each advertisement position.
Base station according to each mobile terminal identification, can learn the residence time of each mobile terminal.Further,
Base station counts the residence time of each mobile terminal in the second coverage of each advertisement position.
Further, mobile terminal of the residence time in all mobile terminals beyond preset duration is defined as residing by base station
Mobile terminal, count the quantity that mobile terminal is resided in the second coverage of each advertisement position.
Alternatively, base station can further obtain telephone traffic and online row of all mobile terminals in residence time
For, when the telephone traffic and internet behavior of mobile terminal exceed certain preset value, base station just by beyond preset duration be resident
Mobile terminal is determined as resident mobile terminal.
102nd, the statistical information of each advertisement position is sent to carrier server by base station, so that carrier server
The push strategy of each advertisement position is determined and according to the push strategy to right according to the statistical information of each advertisement position
Answer advertisement position advertisement information.
After the statistical information in the second coverage of each advertisement position is got, base station is by the statistics of each advertisement position
Information is sent to carrier server, so that statistical information of the carrier server according to each advertisement position, from all advertisement positions
In determine the push strategy of advertisement position, then according to releasing strategy to advertisement position advertisement information.
Specifically, the residence time of mobile terminal is resided in statistical information of the carrier server according to each advertisement position,
The push time to each advertisement position advertisement information is obtained, wherein, the push time is advertisement position the in current period
Included resident mobile terminal quantity most period in two coverages.In the push time for getting each advertisement position
Afterwards, carrier server can issue advertising message under the push time of each advertisement position to corresponding advertisement position.
In the present embodiment, to each advertisement position in the case where pushing the time, advertising message is issued to advertisement position, can not only be saved
Resource-saving, and advertising input benefit can be made advertiser under the advertising expenditure that less input, obtain wide
Accuse maximum interests effect.
For example, including A advertisement positions, B advertisement positions and C advertisement positions in the coverage of base station first, base station is wide by the A got
The statistical information for accusing position, B advertisement positions and C advertisement positions is sent to carrier server.Operator can get A advertisements respectively
The residence time of the lower resident mobile terminal of position, B advertisement positions and C advertisement positions.If staying for mobile terminal is resided under A advertisement positions
Stay Annual distribution resided under 8~22 points, B advertisement positions mobile terminal residence time be distributed in 10~20 points, under C advertisement positions often
8-12 points are distributed in the residence time of mobile terminal, now carrier server can be obtained to A advertisement position advertisements
The push time is arranged at 8~22 points, is arranged into, the push time of C advertisement positions is set the push time of B advertisement positions at 10~20 points
For 8-12 points, then according to the push time of each advertisement position to corresponding advertisement position advertisement information.
Alternatively, the mark of mobile terminal in second coverage is also included in the statistical information of each advertisement position
Know, so that carrier server is according to corresponding to the mark matching of mobile terminal in second coverage obtains mobile terminal
The attribute information of user, advertising message is issued to advertisement position according to the attribute information.Wherein, the attribute information bag of mobile terminal
Include：Communication cost, mobile terminal correspond to user's sex, mobile terminal corresponds to the age of user, mobile terminal corresponds to the duty of user
The information such as industry.For example, carrier server is receiving the attribute information of mobile terminal in each coverage of advertisement position second
Afterwards, all properties information category of each advertisement position covering can be analyzed, then obtains what is included under each attribute information classification
The product of the residence time of the quantity of mobile terminal and the mobile terminal included, by the category that the product of each advertisement position is maximum
Property objective attribute target attribute classification of the information category as each advertisement position, then issued to advertisement position corresponding with the objective attribute target attribute classification wide
Accuse information.For example, when objective attribute target attribute classification is the student at 20~25 years old age under A advertisement positions, can be issued to the A advertisement positions
The advertisement such as once train, study abroad, can be under B advertisement positions when objective attribute target attribute classification is the women of 30-40 year under B advertisement positions
Some shopping advertisements are sent out, when the objective attribute target attribute classification of C advertisement positions is 60-70 old man, some can be issued to C advertisement positions and is supported
Raw advertisement.
The transmitting advertisement information method that the present embodiment provides, each advertisement in itself the first coverage is obtained by base station
Position the second coverage statistical information, the statistical information include second coverage in mobile terminal quantity,
The quantity of the residence time of mobile terminal and resident mobile terminal, the statistical information of each advertisement position is sent to operation
Business's server, so that carrier server determines the push plan of each advertisement position according to the statistical information of each advertisement position
It is slightly and tactful to corresponding advertisement position advertisement information according to push.Covered in the present embodiment based on above-mentioned statistical information for base station
In the range of all advertisement positions determine push strategy, according still further to push strategy to corresponding advertisement position advertisement information so that
Transmitting advertisement information accuracy is higher, and eliminates the reliance on and detecting module is set on advertisement position, saves cost.
Embodiment two
Fig. 2 is the schematic flow sheet for another transmitting advertisement information method that the embodiment of the present invention two provides.Such as Fig. 2 institutes
Show, this method comprises the following steps：
201st, base station obtains the system of the second coverage of each advertisement position in itself the first coverage in current period
Count information.
Detailed process can be found in step 101 in above-described embodiment one, and here is omitted.
202nd, each statistics of advertisement position before base station selection current period and in N number of cycle including current period including
Information is predicted to the statistical information of each advertisement position of next cycle.
In the present embodiment, base station can store to the statistical information obtained in each cycle, for example, base station will obtain
Statistical information store in table form.
Base station can choose the statistical information in N number of cycle including current period forward since current period, by N
The statistical information in individual cycle predicts the statistical information in next cycle, i.e., next cycle by historical data as historical data
The quantity of interior mobile terminal, the residence time of mobile terminal, the resident quantity of mobile terminal and staying for resident mobile terminal
Stay the time.
203rd, the statistical information for predicting obtained each advertisement position of next cycle is sent to carrier service by base station
Device, so that carrier server determines the push strategy of each advertisement position according to the statistical information of each advertisement position of next cycle
It is and tactful to corresponding advertisement position advertisement information according to push.
After prediction obtains the statistical information of each advertisement position of next cycle, the ad spot information in next cycle is sent out in base station
Carrier server is given, carrier server just can be each wide according to the statistical information of each advertisement position of next cycle
Accuse position and determine push strategy, then issue advertising message to corresponding advertisement position according to according to push strategy.
Wherein, carrier server determines the push strategy of each advertisement position from all advertisement positions, and according to described
Push strategy issues the process of advertising message to advertisement position, reference can be made in above-described embodiment one related content record, herein not
Repeat again.
The transmitting advertisement information method that the present embodiment provides, according to the history of the statistical information of each advertisement position of N number of cycle
Data, the statistical information of each advertisement position of next cycle is predicted, is then sent to carrier server, so that carrier server
The push strategy of each advertisement position is determined from all advertisement positions, and it is wide to corresponding advertisement position push according to the push strategy
Accuse information.Push strategy is determined for all advertisement positions in base station range based on above-mentioned statistical information in the present embodiment,
It is tactful to advertisement position advertisement information according still further to push so that transmitting advertisement information accuracy is higher, and eliminates the reliance on
Detecting module is set on advertisement position, saves cost.
Embodiment three
Fig. 3 is the schematic flow sheet for another transmitting advertisement information method that the embodiment of the present invention three provides.The present embodiment
The executive agent of the transmitting advertisement information method of offer can be carrier server.As shown in figure 3, the transmitting advertisement information side
Method comprises the following steps：
301st, carrier server receives each advertisement position in the coverage of current period itself first that base station is sent
The statistical information of second coverage.
Wherein, the statistical information include the quantity of mobile terminal in second coverage, mobile terminal it is resident
The residence time of time, the quantity of resident mobile terminal and resident mobile terminal；The resident mobile terminal is described the
Residence time exceeds the mobile terminal of preset duration in two coverages, and the quantity of the resident mobile terminal is less than or equal to
The quantity of the mobile terminal.
On acquisition of the base station to the statistical information of the second coverage of each advertisement position in itself the first coverage
Process, reference can be made in above-described embodiment one related content record, do not repeat herein.
302nd, carrier server determines the push plan of each advertisement position according to the statistical information of each advertisement position
Slightly.
Specifically, carrier server according to resided in the statistical information of each advertisement position mobile terminal it is resident when
Between, the push time of each advertisement position advertisement information is obtained, wherein, the push time is advertisement position the in current period
Included resident mobile terminal quantity most period in two coverages.In the push time for getting each advertisement position
Afterwards, carrier server can issue advertising message under the push time of each advertisement position to corresponding advertisement position.
In the present embodiment, to each advertisement position in the case where pushing the time, advertising message is issued to advertisement position, can not only be saved
Resource-saving, and advertising input benefit can be made advertiser under the advertising expenditure that less input, obtain wide
Accuse maximum interests effect.
For example, including A advertisement positions, B advertisement positions and C advertisement positions in the coverage of base station first, base station is wide by the A got
The statistical information for accusing position, B advertisement positions and C advertisement positions is sent to carrier server.Operator can get A advertisements respectively
The residence time of the lower resident mobile terminal of position, B advertisement positions and C advertisement positions.If staying for mobile terminal is resided under A advertisement positions
Stay Annual distribution resided under 8~22 points, B advertisement positions mobile terminal residence time be distributed in 10~20 points, under C advertisement positions often
8-12 points are distributed in the residence time of mobile terminal, now carrier server can be obtained to A advertisement position advertisements
The push time is arranged at 8~22 points, is arranged into, the push time of C advertisement positions is set the push time of B advertisement positions at 10~20 points
For 8-12 points, then according to the push time of each advertisement position to corresponding advertisement position advertisement information.
Alternatively, carrier server can be according to the statistical information of each advertisement position, according to the statistics of each advertisement position
The attribute information classification of user under each advertisement position of acquisition of information, and obtain all properties in each advertisement position coverage
The maximum attribute information classification of number of users included in information category, number of users maximum is included based on each advertisement position
Attribute information classification issue advertising message.
303rd, Operation Server is tactful to corresponding advertisement position advertisement information according to the push.
After the push strategy of each advertisement position is determined, carrier server can is wide to corresponding to according to push strategy
Accuse position and issue advertising message.
The transmitting advertisement information method that the present embodiment provides, each advertisement in itself the first coverage is obtained by base station
Position the second coverage statistical information, the statistical information include second coverage in mobile terminal quantity,
The residence time of the residence time of mobile terminal, the quantity of resident mobile terminal and resident mobile terminal, by each advertisement position
The statistical information be sent to carrier server, carrier server determines according to the statistical information of each advertisement position
Go out the push strategy of each advertisement position, and it is tactful to corresponding advertisement position advertisement information according to push.It is based in the present embodiment
Above-mentioned statistical information is that all advertisement positions in base station range determine push strategy, then is pushed away based on push strategy to advertisement position
Send advertising message so that transmitting advertisement information accuracy is higher, and eliminates the reliance on and detecting module is set on advertisement position, saves
Cost.
Example IV
Fig. 4 is the schematic flow sheet for another transmitting advertisement information method that the embodiment of the present invention four provides.Such as Fig. 4 institutes
Show, the transmitting advertisement information method comprises the following steps：
401st, carrier server receives each advertisement position in itself interior the first coverage of current period that base station is sent
The second coverage statistical information.
Wherein, the statistical information include the quantity of mobile terminal in second coverage, mobile terminal it is resident
The residence time of time, the quantity of resident mobile terminal and resident mobile terminal；The resident mobile terminal is described the
Residence time exceeds the mobile terminal of preset duration in two coverages, and the quantity of the resident mobile terminal is less than or equal to
The quantity of the mobile terminal.Further, also include in the statistical information of acquisition：It is mobile whole in second coverage
The mark at end.For example, mobile terminal can be mobile phone, correspondingly, the mark of mobile terminal can be phone number.
On acquisition of the base station to the statistical information of the second coverage of each advertisement position in itself the first coverage
Process, reference can be made in above-described embodiment one related content record, do not repeat herein.
402nd, carrier server is according to the mark of mobile terminal in second coverage, the matching acquisition movement
The attribute information of user corresponding to terminal.
Carrier server can match the category for obtaining user corresponding to mobile terminal according to the mark of the mobile terminal
Property information.Wherein, the attribute information of mobile terminal includes communication cost, mobile terminal corresponds to sex, age and the duty of user
The information such as industry.
403rd, carrier server is sorted out to the attribute information of each user under each advertisement position.
Carrier server is sorted out to the attribute information of all users under each advertisement position, can get each wide
Accuse the classification of attribute information all under position.
404th, carrier server statistics obtains the mobile end under each advertisement position included in the classification of all properties information
The product of the residence time of the quantity at end and the mobile terminal included.
After the classification of attribute information is got, carrier server can count to obtain in the classification of all properties information
Comprising residence time under the advertisement position of mobile terminal quantity and mobile terminal, further, the movement that will be included
The residence time of the quantity of terminal and the mobile terminal included makees product, obtains a product of each attribute information classification.
405th, carrier server is using the maximum attribute information classification of the product under each advertisement position as each advertisement position
Objective attribute target attribute classification.
Specifically, carrier server carries out product corresponding to each attribute information classification under each advertisement position from big to small
Sequence, the objective attribute target attribute classification using the maximum attribute information classification of the product after sequence as advertisement position.
406th, carrier server issues advertising message corresponding with the objective attribute target attribute classification of itself to each advertisement position.
After objective attribute target attribute classification is got, operator can issue corresponding with objective attribute target attribute classification wide to each advertisement position
Accuse information.
For example, when objective attribute target attribute classification is the student at 20~25 years old age under A advertisement positions, can be under the A advertisement positions
Send out and the advertisement such as train, study abroad, can be to B advertisement positions when objective attribute target attribute classification is the women of 30-40 year under B advertisement positions
Some shopping advertisements are issued, when the objective attribute target attribute classification of C advertisement positions is 60-70 old man, can be issued to C advertisement positions
The advertisement of health.
Further, the transmitting advertisement information method that the present embodiment four provides, in addition to：
Carrier server can receive base station from base station and predict described in obtained each advertisement position of next cycle
Statistical information.Carrier server is determined in next cycle according to the statistical information of next cycle each advertisement position
The push strategy of interior each advertisement position, and it is tactful to corresponding advertisement position advertisement information according to push.Wherein, base station is from current
Cycle starts to choose forward the preceding N cycles including current period, and the statistical information of each advertisement position of next cycle is carried out
Prediction.
Push strategy is determined for all advertisement positions in base station range based on above-mentioned statistical information in the present embodiment,
It is tactful to advertisement position advertisement information further according to push so that transmitting advertisement information accuracy is higher, and eliminates the reliance on
Detecting module is set on advertisement position, saves cost.
Embodiment five
Fig. 5 is a kind of structural representation for base station that the embodiment of the present invention five provides, as shown in figure 5, the base station includes：Obtain
Modulus block 51 and sending module 52.
Wherein, acquisition module 51, for obtaining the second coverage of each advertisement position in itself the first coverage
Statistical information.
Wherein, the statistical information include the quantity of mobile terminal in second coverage, mobile terminal it is resident
The residence time of time, the quantity of resident mobile terminal and resident mobile terminal；The resident mobile terminal is described the
Residence time exceeds the mobile terminal of preset duration in two coverages, and the quantity of the resident mobile terminal is less than or equal to
The quantity of the mobile terminal.
Fig. 6 is a kind of structural representation for acquisition module that the present embodiment five provides.As shown in fig. 6, the acquisition module 51
Including：Receiving unit 511, mark acquiring unit 512, position acquisition unit 513, number obtainment unit 514, time acquisition unit
515 and determining unit 516.
Further, receiving unit 511, for receiving the wireless communication that each mobile terminal is sent in the coverage
Number.The mark acquiring unit 512 being connected with receiving unit 511, for mobile terminal corresponding to the acquisition from each wireless signal
Mark.Wherein, mobile terminal is mobile phone, and mobile terminal identification is phone number.
The position acquisition unit 513 being connected with mark acquiring unit 512, for according to mobile terminal identification acquisition pair
Answer the positional information of mobile terminal.The number obtainment unit 514 being connected with position acquisition unit 513, for will each move eventually
The positional information at end is matched with second coverage of each advertisement position, and obtain each advertisement position described second is covered
The quantity of mobile terminal in the range of lid.Base station can get the positional information of mobile terminal by GPS in the present embodiment.Enter
One step, base station gets the second coverage of each advertisement position in itself the first coverage in advance.
The time acquisition unit 515 being connected with mark acquiring unit 512, described the of each advertisement position is obtained for counting
The residence time of each mobile terminal in two coverages.
The determining unit 516 being connected with time acquisition unit 515, for the residence time to be exceeded to the shifting of preset duration
Dynamic terminal is defined as resident mobile terminal, counts the resident mobile terminal in second coverage of each advertisement position
The residence time of quantity and the resident mobile terminal.
Further, the sending module 52 being connected with acquisition module 51, for by the statistical information of each advertisement position
Carrier server is sent to, so that carrier server determines each advertisement according to the statistical information of each advertisement position
The push strategy of position, and it is tactful to corresponding advertisement position advertisement information according to the push.
Further, also include in the statistical information：The mark of mobile terminal in second coverage, so that institute
State carrier server and the mobile terminal institute is obtained according to the mark matching of the mobile terminal in second coverage
The attribute information of corresponding user, to indicate the carrier server according to the attribute information to sending advertisement under corresponding advertisement position
Information, wherein the advertising message issued is corresponding to the attribute information.
The advertising message that each functional module for the base station that the present embodiment provides can be used for performing shown in above-described embodiment pushes away
The flow of delivery method, its concrete operating principle repeat no more, and refer to the description of embodiment of the method.
In the present embodiment, base station is by obtaining the system of the second coverage of each advertisement position in itself the first coverage
Count information, the statistical information includes the quantity of mobile terminal in second coverage, the residence time of mobile terminal, often
In the quantity of mobile terminal and the residence time of resident mobile terminal, the statistical information of each advertisement position is sent to fortune
Business's server is sought, so that carrier server determines the push of each advertisement position according to the statistical information of each advertisement position
Strategy is simultaneously tactful to corresponding advertisement position advertisement information according to push.Covered in the present embodiment based on above-mentioned statistical information for base station
All advertisement positions in the range of lid determine push strategy, tactful to advertisement position advertisement information further according to push so that wide
It is higher to accuse information push accuracy, and eliminates the reliance on and detecting module is set on advertisement position, saves cost.
Embodiment six
Fig. 7 is the structural representation for another base station that the embodiment of the present invention six provides, as shown in fig. 7, the base station is except bag
Include the acquisition module 51 and sending module 52 in above-described embodiment five, in addition to prediction module 53.
Wherein, the prediction module 53 being connected with acquisition module 51, for choosing current period before and including current period
The statistical information of each advertisement position is carried out to the statistical information of each advertisement position of next cycle in N number of cycle inside
Prediction.
The sending module 52 being connected with prediction module 53, it is additionally operable to predict that obtained next cycle is each wide by described
The statistical information for accusing position is sent to the carrier server, so that the carrier server is according to next cycle
The statistical information of each advertisement position determines the push strategy of each advertisement position and according to push strategy to corresponding advertisement position
Advertisement information.
Predicted next according to the historical data of the statistical information of each advertisement position of N number of cycle the base station that the present embodiment provides
The statistical information of cycle each advertisement position, is then sent to carrier server, so that carrier server is from all advertisements
The push strategy of each advertisement position is determined in position and according to push strategy to advertisement position advertisement information.Base in the present embodiment
The push strategy of advertisement position is determined in all advertisement positions that above-mentioned statistical information is in base station range, further according to push
Strategy is to advertisement position advertisement information so that transmitting advertisement information accuracy is higher, and eliminates the reliance on and set on advertisement position
Detecting module is put, saves cost.
Embodiment seven
Fig. 8 is a kind of structural representation for carrier server that the embodiment of the present invention seven provides.As shown in figure 8, the fortune
Battalion's business's server includes：Receiving module 61, determining module 62 and pushing module 63.
Wherein, receiving module 61, the second of each advertisement position in itself the first coverage for receiving base station transmission
The statistical information of coverage, the statistical information include the quantity of mobile terminal, mobile terminal in second coverage
Residence time, the quantity of resident mobile terminal and the residence time of resident mobile terminal；The resident mobile terminal be
In second coverage residence time exceed preset duration mobile terminal, the quantity of the resident mobile terminal be less than or
Person is equal to the quantity of the mobile terminal.
The determining module 62 being connected with receiving module 61, determined often for the statistical information according to each advertisement position
The push strategy of individual advertisement position.
The pushing module 63 being connected with determining module 62, for tactful to corresponding advertisement position advertisement according to the push
Information.
In the present embodiment based on above-mentioned statistical information be base station range in all advertisement positions in determine advertisement position
Push strategy, further according to push strategy to advertisement position advertisement information so that transmitting advertisement information accuracy is higher, and
Eliminate the reliance on and detecting module is set on advertisement position, save cost.
Specifically, it is determined that module 62, specifically for resident mobile whole in the statistical information according to each advertisement position
The residence time at end, obtain the push time to each advertisement position advertisement information；Wherein, the push time is current week
Included resident mobile terminal quantity most period in the coverage of advertisement position second in phase.
The pushing module 63 being connected with determining module 62, specifically for being pushed under the push time of each advertisement position
Advertising message.
Further, also include in the statistical information：The mark of mobile terminal in second coverage.It is mobile whole
Hold for mobile phone when, the mark of mobile terminal can be phone number.
A kind of structural representation for determining module that Fig. 9 embodiment of the present invention seven provides.As shown in figure 9, the determining module
62 include：Match acquiring unit 621, sort out unit 622, statistics acquiring unit 623 and determining unit 624.
Wherein, acquiring unit 621 is matched, for the mark according to mobile terminal in second coverage, matching obtains
Take the attribute information of user corresponding to the mobile terminal.
The classification unit 622 being connected with matching acquiring unit 621, for the attribute to each user under each advertisement position
Information is sorted out.
The statistics acquiring unit 623 being connected with sorting out unit 622, the attribute information under each advertisement position is obtained for counting
Classification included in the quantity of mobile terminal and the product of the residence time of mobile terminal included.
With the determining unit 624 that be connected of statistics acquiring unit 623, for by the category of the product maximum under each advertisement position
Objective attribute target attribute classification of the property information category as each advertisement position.
Further, the pushing module 63 being connected with determining unit 624, for each advertisement position issue with described in itself
Advertising message corresponding to objective attribute target attribute classification.
Each functional module for the carrier server that the present embodiment provides can be used for wide shown in execution above-described embodiment
The flow of information-pushing method is accused, its concrete operating principle repeats no more, and refers to the description of embodiment of the method.
In the present embodiment, each advertisement position in itself the first coverage that carrier server is sent by obtaining base station
The second coverage statistical information, the statistical information include second coverage in mobile terminal quantity, move
The residence time of dynamic terminal and the quantity of resident mobile terminal, carrier server are believed according to the statistics of each advertisement position
Breath determines the push strategy of each advertisement position and according to push strategy to corresponding advertisement position advertisement information.In the present embodiment
Push strategy is determined for all advertisement positions in base station range based on above-mentioned statistical information, it is tactful to right further according to push
Answer advertisement position advertisement information so that transmitting advertisement information accuracy is higher, and eliminates the reliance on to set on advertisement position and visit
Module is surveyed, saves cost.
Finally it should be noted that：Various embodiments above is merely illustrative of the technical solution of the present invention, rather than its limitations；To the greatest extent
The present invention is described in detail with reference to foregoing embodiments for pipe, it will be understood by those within the art that：Its according to
The technical scheme described in foregoing embodiments can so be modified, either which part or all technical characteristic are entered
Row equivalent substitution；And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technology
The scope of scheme.
Claims (4)
- A kind of 1. transmitting advertisement information method, it is characterised in that including：Base station obtains the statistical information of the second coverage of each advertisement position in itself the first coverage in current period, institute Stating statistical information includes the quantity of mobile terminal in second coverage, the residence time of mobile terminal, resident movement eventually The residence time of the quantity at end and the resident mobile terminal；Wherein, the resident mobile terminal is in the described second covering In the range of residence time exceed the mobile terminal of preset duration, the quantity of the resident mobile terminal is less than or equal to the shifting The quantity of dynamic terminal；The statistical information of each advertisement position is sent to carrier server by the base station so that carrier server according to The statistical information of each advertisement position determines the push strategy of each advertisement position and according to the strategy that pushes to corresponding advertisement Position advertisement information；The base station obtains the statistics in the current period of the second coverage of each advertisement position in itself the first coverage After information, in addition to：Each statistics of advertisement position before the base station selection current period and in N number of cycle including current period including Information is predicted to the statistical information of each advertisement position of next cycle；The statistical information of the next cycle each advertisement position predicted and obtained is sent to the fortune by the base station Business's server is sought, so that the carrier server is determined according to the statistical information of next cycle each advertisement position The push strategy of each advertisement position is simultaneously tactful to corresponding advertisement position advertisement information according to the push；The base station, which obtains the statistical information in itself coverage, the statistical information in current period, includes the covering model The quantity of mobile terminal in enclosing, the residence time of mobile terminal, the quantity of resident mobile terminal and the resident movement are eventually The residence time at end, including：The base station receives the wireless signal that each mobile terminal is sent in the coverage；The base Stand from each wireless signal obtain corresponding to mobile terminal identification；The base station obtains corresponding according to the mobile terminal identification The positional information of mobile terminal；The base station covers described the second of the positional information of each mobile terminal and each advertisement position Scope is matched, and obtains the quantity of the mobile terminal in second coverage of each advertisement position；The base station statistics The residence time of each mobile terminal in second coverage of each advertisement position；The base station is by the residence time It is defined as resident mobile terminal beyond the mobile terminal of the preset duration, counts second coverage of each advertisement position The quantity of the interior resident mobile terminal and the residence time of the resident mobile terminal；Also include in the statistical information：The mark of mobile terminal in second coverage, so that the carrier service The category of device user according to corresponding to the mark matching of the mobile terminal in second coverage obtains the mobile terminal Property information, issue advertising message to corresponding advertisement position to indicate the carrier server according to the attribute information, wherein, to The advertising message that each advertisement position issues is the carrier server according to the mobile terminal in second coverage After mark matching obtains the attribute information of user corresponding to the mobile terminal, to the category of each user under each advertisement position Property information sorted out, statistics obtain under each advertisement position the quantity of the mobile terminal included in the classification of the attribute information with Comprising mobile terminal residence time product, using the maximum attribute information classification of the product under each advertisement position as The objective attribute target attribute classification of each advertisement position, and determined according to the objective attribute target attribute classification of each advertisement position itself.
- A kind of 2. transmitting advertisement information method, it is characterised in that including：Each the second of advertisement position is covered in itself the first coverage in the current period that carrier server reception base station is sent The statistical information of lid scope, the statistical information include the quantity of mobile terminal in second coverage, mobile terminal The residence time of residence time, the quantity of resident mobile terminal and resident mobile terminal；Wherein, the resident mobile terminal is Residence time exceeds the mobile terminal of preset duration in second coverage, and the quantity of the resident mobile terminal is less than Or the quantity equal to the mobile terminal；The carrier server determines the push strategy of each advertisement position according to the statistical information of each advertisement position；The Operation Server is tactful to corresponding advertisement position advertisement information according to the push；The transmitting advertisement information method, in addition to：The carrier server receives what the prediction that the base station is sent obtained The statistical information of next cycle each advertisement position；Wherein, the statistical information of each advertisement position of next cycle is Believed by the statistics of each advertisement position in N number of cycle before the base station selection current period and including current period Cease and what is obtained is predicted to the statistical information of each advertisement position of next cycle；The carrier server is according under described The statistical information of one cycle each advertisement position determine the push strategy of each advertisement position and according to it is described push strategy to Corresponding advertisement position advertisement information；The carrier server determines the push strategy of each advertisement position according to the statistical information of each advertisement position, bag Include：The carrier server obtains according to the residence time of the resident mobile terminal in the statistical information of each advertisement position To the push time to each advertisement position advertisement information；Wherein, the push time is advertisement position second in current period Included resident mobile terminal quantity most period in coverage；Institute of the carrier server in each advertisement position State advertisement information under the push time；Also include in statistical information：The mark of mobile terminal in second coverage；The carrier server determines the push strategy of each advertisement position according to the statistical information of each advertisement position, bag Include：The carrier server is according to the mark of mobile terminal in second coverage, the matching acquisition mobile terminal The attribute information of corresponding user；The carrier server is returned to the attribute information of each user under each advertisement position Class；The carrier server statistics obtains the number of the mobile terminal under each advertisement position included in the classification of the attribute information The product of the residence time of amount and the mobile terminal included；The carrier server by the product under each advertisement position most Objective attribute target attribute classification of the big attribute information classification as each advertisement position；The Operation Server is tactful to corresponding advertisement position advertisement information according to the push, including：Operator's clothes Business device issues advertising message corresponding with the objective attribute target attribute classification of itself to each advertisement position.
- A kind of 3. base station, it is characterised in that including：Acquisition module, for obtaining the system of the second coverage of each advertisement position in itself the first coverage in current period Count information, the statistical information includes the quantity of mobile terminal in second coverage, the residence time of mobile terminal, often In the quantity of mobile terminal and the residence time of the resident mobile terminal；Wherein, the resident mobile terminal is described Residence time exceeds the mobile terminal of preset duration in second coverage, and the quantity of the resident mobile terminal is less than or waited In the quantity of the mobile terminal；Sending module, for the statistical information of each advertisement position to be sent into carrier server, so that carrier service Device according to the statistical information of each advertisement position determine each advertisement position push strategy and according to it is described push strategy to Corresponding advertisement position advertisement information；The base station, in addition to：Prediction module, the institute for each advertisement position in N number of cycle before choosing current period and including current period Statistical information is stated to be predicted the statistical information of each advertisement position of next cycle；The sending module, it is additionally operable to send out the statistical information of the next cycle each advertisement position predicted and obtained The carrier server is given, so that the statistics of the carrier server according to next cycle each advertisement position Information determines the push strategy of each advertisement position and according to the strategy that pushes to corresponding advertisement position advertisement information；The acquisition module, including：Receiving unit, for receiving the wireless signal that each mobile terminal is sent in the coverage；Mark acquiring unit, for mobile terminal identification corresponding to the acquisition from each wireless signal；Position acquisition unit, for obtaining the positional information of corresponding mobile terminal according to the mobile terminal identification；Number obtainment unit, for the positional information of each mobile terminal and second coverage of each advertisement position to be entered Row matching, obtain the quantity of the mobile terminal in second coverage of each advertisement position；Time acquisition unit, for counting staying for each mobile terminal in second coverage for obtaining each advertisement position Stay the time；Determining unit, for the residence time to be defined as into resident mobile terminal, statistics beyond the mobile terminal of preset duration The quantity of the resident mobile terminal and staying for the resident mobile terminal in second coverage of each advertisement position Stay the time；Also include in the statistical information：Mobile terminal identification in second coverage, so that the carrier server The attribute of user according to corresponding to the mark matching of the mobile terminal in second coverage obtains the mobile terminal Information, to indicate that the carrier server issues advertising message according to the attribute information to corresponding advertisement position, wherein, to each The advertising message that advertisement position issues is mark of the carrier server according to the mobile terminal in second coverage After knowing the attribute information of user corresponding to the matching acquisition mobile terminal, to the attribute of each user under each advertisement position Information is sorted out, and statistics obtains the quantity of the mobile terminal included in the classification of the attribute information and institute under each advertisement position Comprising mobile terminal residence time product, using the maximum attribute information classification of the product under each advertisement position as respectively The objective attribute target attribute classification of advertisement position, and determined according to the objective attribute target attribute classification of each advertisement position itself.
- A kind of 4. carrier server, it is characterised in that including：Receiving module, the second of each advertisement position cover in itself the first coverage in the current period for receiving base station transmission The statistical information of lid scope, the statistical information include the quantity of mobile terminal in second coverage, mobile terminal The residence time of residence time, the quantity of resident mobile terminal and the resident mobile terminal；Wherein, it is described resident mobile whole Hold in second coverage residence time exceed preset duration mobile terminal, the quantity of the resident mobile terminal Less than or equal to the quantity of the mobile terminal；Determining module, for determining the push strategy of each advertisement position according to the statistical information of each advertisement position；Pushing module, for tactful to corresponding advertisement position advertisement information according to the push；Wherein, the receiving module, it is additionally operable to the described of each advertisement position of next cycle that the prediction that the base station is sent obtains Statistical information；Wherein, the statistical information of each advertisement position of next cycle be by the base station selection current period it The statistical information of each advertisement position is to each advertisement position of next cycle in preceding and N number of cycle including current period The statistical information is predicted what is obtained；The determining module, it is additionally operable to determine each advertisement according to the statistical information of next cycle each advertisement position The push strategy of position；The determining module is specifically used for the residence time that mobile terminal is resided in the statistical information according to each advertisement position, Obtain the push time to each advertisement position advertisement information；Wherein, the push time is advertisement position the in current period Included resident mobile terminal quantity most period in two coverages；The pushing module, specifically for the advertisement information under the push time of each advertisement position；Also include in the statistical information：The mark of mobile terminal in second coverage；The determining module includes：Acquiring unit is matched, for the mark according to mobile terminal in second coverage, matching obtains described mobile whole The attribute information of user corresponding to end；Sort out unit, for sorting out to the attribute information of each user under each advertisement position；Acquiring unit is counted, for counting the mobile terminal under each advertisement position of acquisition included in the classification of the attribute information The product of the residence time of quantity and the mobile terminal included；Determining unit, for using the mesh under each advertisement position comprising the maximum attribute information classification of the product as each advertisement position Mark attribute classification；The pushing module, for issuing advertising message corresponding with the objective attribute target attribute classification of itself to each advertisement position.
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| KR101813901B1 (en) * | 2015-07-29 | 2018-01-03 | 성 완 김 | Online advertising method using a free advertising website |
| CN107103483B (en) * | 2016-02-19 | 2021-02-02 | 中国移动通信集团内蒙古有限公司 | Outdoor advertisement putting method and device |
| CN107767157A (en) * | 2016-08-18 | 2018-03-06 | 深圳市百米生活股份有限公司 | A kind of outdoor video effect analysis method and system |
| CN106453617B (en) * | 2016-11-11 | 2019-09-20 | 北京锐安科技有限公司 | A kind of information-pushing method and information push platform |
| CN108205769A (en) * | 2016-12-20 | 2018-06-26 | 北京神州泰岳智能数据技术有限公司 | A kind of acquisition methods and device of target outdoor media |
| CN108205770A (en) * | 2016-12-20 | 2018-06-26 | 北京神州泰岳智能数据技术有限公司 | The acquisition methods and device of a kind of target medium |
| CN109214839B (en) * | 2017-06-30 | 2022-02-11 | 艾尔塔科技股份有限公司 | Advertisement audience dynamic detection circuit and outdoor advertisement audience number detection method |
| CN108091265A (en) * | 2017-12-11 | 2018-05-29 | 北京骑骑智享科技发展有限公司 | Advertisement display and system |
| CN108052671B (en) * | 2017-12-29 | 2021-01-08 | 北京奇元科技有限公司 | Method and system for pushing content items based on dynamic matching |
| CN110895765A (en) * | 2018-09-13 | 2020-03-20 | 北京蓝色光标数据科技股份有限公司 | Offline advertisement delivery management method, device and system |
| CN111314850B (en) * | 2018-12-11 | 2021-08-17 | 中国移动通信集团重庆有限公司 | Matching method, device, equipment and medium for store and user |
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