CN105989038A

CN105989038A - Information processing method and information input platform

Info

Publication number: CN105989038A
Application number: CN201510057060.1A
Authority: CN
Inventors: 胡跃成; 马耀; 徐发牛
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2015-02-02
Filing date: 2015-02-02
Publication date: 2016-10-05
Anticipated expiration: 2035-02-02

Abstract

An embodiment of the invention discloses an information processing method and an information input platform. The information processing method includes dividing N time slices in advance, wherein the N time slices are determined by dividing a day as the preset time zones, N is a positive integer; detecting input information from a start moment of a day to the n-1 time slices when the nth time slice starts to obtain input parameters of the nth time slice of the information to be input, wherein n is a positive integer and is larger than 1 and smaller than or equal to N; acquiring directional labels of the information to be input, and acquiring attribute labels of the users on the basis of the preset user attribute database, wherein the information to be input contains at least one directional label, and each user information in the user attribute database has at least one user attribute label; selecting and pushing target input information on the basis of the directional labels of the information to be input, the user attribute labels and the input parameters.

Description

A kind of information processing method and information release platform

Technical field

The present invention relates to the information processing technology, be specifically related to a kind of information processing method and information release platform.

Background technology

At present, the Internet media has become as the advertising media that growth rate is the fastest, and in the Internet media, Accurate advertisement is one of advertisement mode therein.So-called accurate advertisement, is that Internet Service Provider passes through to collect In a period of time user use in the web page browsing of related web site, online service use, mobile device application or The information of other corelation behaviours on the internet, to predict preference and the interest of user, and based on this kind of prediction Its advertisement interested is thrown in for different user groups by the Internet media.

In current accurate advertisement jettison system, advertisement generally uses the input side of cost per thousand (CPM) Formula is thrown in；It is interior with fixing injected volume input that so-called CPM refers to section at a fixed time.One wide Accusing generally has multiple advertisement random rotation to throw on position；When the injected volume of a certain advertisement reaches set impressions I.e. stop throwing in this advertisement.But, advertisement putting in some scenarios is daily to calculate or calculate by the period (as game advertisement throw in), in this case, when there being multiple advertisement random rotation to throw on advertisement position, It is difficult to the proportionate relationship according to advertising expenditure and knows the injected volume of each advertisement on the same day in advance.Therefore, existing The input mode of CPM, in an Advertisement arrangement, is wide under all media in this Advertisement arrangement unpredictable Accuse the input situation of position every day in future, the most also cannot accomplish according to needing input advertisement in current waiting Flow is thrown in the distribution of expense situation.

In sum, correlation technique, for how accurate advertisement is balanced input assignment of traffic, there is no efficient solution Certainly scheme.

Summary of the invention

For solving the technical problem of existing existence, the embodiment of the present invention provides a kind of information processing method and information Release platform, it is possible to precisely orientation and balance that the information that realizes is thrown in throw in assignment of traffic.

For reaching above-mentioned purpose, the technical scheme of the embodiment of the present invention is achieved in that

Embodiments providing a kind of information processing method, described method includes:

Divide N number of isochronous surface in advance；Wherein, described N number of isochronous surface is by time default by the time Between interval division obtain；N is positive integer；

Detect when the n-th isochronous surface starts, based on daystart moment to (n-1)th isochronous surface Impression information obtains the input parameter of the n-th isochronous surface of information to be put；N is positive integer, and n is big In 1 less than or equal to N；

Obtain the orientation label of described information to be put, and obtain based on the user attribute database pre-set Obtain the attribute tags of user；Wherein, described information to be put includes that at least one orients label；Described user Each user profile in attribute database has at least one user property label；

Orientation label based on described information to be put, the attribute tags of described user and described information to be put Input parameter choose and throw in target impression information.

In such scheme, described impression information based on daystart moment to (n-1)th isochronous surface obtains The input parameter of described n-th isochronous surface of information to be put, including:

Theory based on isochronous surface finish time in daystart moment to (n-1)th is thrown in parameter and opens for one day Begin the n-th time described in the actual input gain of parameter of moment to described (n-1)th isochronous surface finish time The input parameter of section.

In such scheme, described orientation label, the attribute tags of described user of based on described information to be put Choose and push target impression information with described input parameter, including:

Judge whether the orientation label of described information to be put mates with the attribute tags of described user, and sentence Whether the input parameter of disconnected described information to be put is less than or equal to zero, it is thus achieved that judged result, based on described judgement Result is chosen and pushes target information.

In such scheme, described choose based on described judged result and push target information, including:

Obtain meet described information to be put orientation label mate with the attribute tags of described user and described in treat The input parameter of impression information the first information aggregate to be put more than zero, by described first information collection to be put Information to be put in conjunction is as first object information, based on each target information in described first object information Between the proportionate relationship of input parameter carry out information input.

In such scheme, described method also includes: when described first information aggregate to be put is for time empty, it is thus achieved that The orientation label meeting described information to be put mates with the attribute tags of described user and described information to be put Input parameter less than or equal to zero the second information aggregate to be put, by described second information aggregate to be put Information to be put as the second target information, based in described second target information between each target information The proportionate relationship of input parameter carry out information input.

In such scheme, described method also includes: when described second information aggregate to be put is for time empty, it is thus achieved that The orientation label meeting described information to be put does not mates with the attribute tags of described user and described letter to be put The input parameter of breath the 3rd information aggregate to be put more than zero, by described 3rd information aggregate to be put Information to be put is as the 3rd target information；Obtain of each target information in described 3rd target information One parameter；Enter based on the proportionate relationship of the first parameter between each target information in described 3rd target information Row information is thrown in.

In such scheme, described method also includes: when described 3rd information aggregate to be put is for time empty, it is thus achieved that The orientation label meeting described information to be put does not mates with the attribute tags of described user and described letter to be put The input parameter of breath is less than or equal to 0 the 4th information aggregate to be put, by described 4th information aggregate to be put Information to be put as the 4th target information, it is thus achieved that each target information in described 4th target information First parameter；Based on the proportionate relationship of the first parameter between each target information in described 4th target information The information of carrying out input.

The embodiment of the present invention additionally provides a kind of information release platform, and described information release platform includes: arrange Unit, computing unit, acquiring unit and input unit；Wherein,

Described unit is set, divides N number of isochronous surface in advance；Wherein, described N number of isochronous surface is One time interval division at preset timed intervals is obtained；N is positive integer；

Described computing unit, is used for detecting when the n-th isochronous surface starts, based on the daystart moment extremely The impression information of (n-1)th isochronous surface obtains the input ginseng of described n-th isochronous surface of information to be put Number；N is positive integer, and n is less than or equal to N more than 1；

Described acquiring unit, for obtaining the orientation label of described information to be put, and based on pre-setting User attribute database obtain user attribute tags；Wherein, described information to be put includes at least one Orientation label；Each user profile in described user attribute database has at least one user property label；

Described input unit, the orientation label of the information described to be put for obtaining based on described acquiring unit, The input parameter of the information described to be put that the attribute tags of described user and described computing unit obtain is chosen also Throw in target impression information.

In such scheme, described computing unit, for based on daystart moment to (n-1)th isochronous surface The theoretical input parameter of finish time and daystart moment extremely described (n-1)th isochronous surface finish time The input parameter of the n-th isochronous surface described in actual input gain of parameter.

In such scheme, described input unit, for judging that the orientation label of described information to be put is with described Whether the attribute tags of user mates, and judges whether the input parameter of described information to be put is less than or equal to Zero, it is thus achieved that judged result, choose based on described judged result and push target information.

In such scheme, described input unit, for obtain meet the orientation label of described information to be put with The attribute tags coupling of described user and the input parameter of described information to be put first letter to be put more than zero Breath set, using the information to be put in described first information aggregate to be put as first object information, based on In described first object information, the proportionate relationship of input parameter between each target information carries out information input.

In such scheme, described input unit, it is additionally operable to when described first information aggregate to be put is for sky, Acquisition meets the orientation label of described information to be put and mates with the attribute tags of described user and described to be put The input parameter of information the second information aggregate to be put less than or equal to zero, by described second information collection to be put Information to be put in conjunction is as the second target information, based on each target information in described second target information Between the proportionate relationship of input parameter carry out information input.

In such scheme, described input unit, it is additionally operable to when described second information aggregate to be put is for sky, Obtain meet described information to be put orientation label do not mate with the attribute tags of described user and described in wait to throw Put the 3rd information aggregate to be put that the input parameter of information is more than zero, by described 3rd information aggregate to be put In information to be put as the 3rd target information；Obtain each target information in described 3rd target information The first parameter；Close based on the ratio of the first parameter between each target information in described 3rd target information System carries out information input.

In such scheme, described input unit, it is additionally operable to when described 3rd information aggregate to be put is for sky, Obtain meet described information to be put orientation label do not mate with the attribute tags of described user and described in wait to throw The input parameter putting information is less than or equal to 0 the 4th information aggregate to be put, by described 4th information collection to be put Information to be put in conjunction is as the 4th target information, it is thus achieved that each target letter in described 4th target information First parameter of breath；Based on the ratio of the first parameter between each target information in described 4th target information Relation carries out information input.

The information processing method of embodiment of the present invention offer and information release platform, on the one hand by letter to be put The orientation label of breath, the attribute tags of described user choose target impression information, i.e. throw for potential user group Put information, it is achieved that the accurate orientation of information；On the other hand by the time is divided N number of isochronous surface, Detect when the n-th isochronous surface starts, input based on daystart moment to (n-1)th isochronous surface The input parameter of the n-th isochronous surface of information acquisition information to be put, weight when the most each isochronous surface starts The new input parameter calculating information to be put, in order to relation based on the input parameter between information to be put Flow amount carries out information input, and the input parameter of described information to be put be easy to monitor at any time described in wait to throw Information of putting has reached theoretical injected volume, it is to avoid the imbalance of assignment of traffic, and certain user group In the scene of substantial amounts, it is only necessary to the shortest release time just can obtain the highest injected volume, and this just makes Information putting person only needs to put into a small amount of expense and just can obtain the highest injected volume, on the one hand save and be System throws in resource, on the other hand also saves fund for information putting person.

Accompanying drawing explanation

Fig. 1 is the schematic flow sheet of the information processing method of the embodiment of the present invention one；

Fig. 2 a is the schematic diagram one of the isochronous surface in the embodiment of the present invention；

Fig. 2 b is the schematic diagram two of the isochronous surface in the embodiment of the present invention；

Fig. 3 is the schematic diagram of the attribute tags of the user in the embodiment of the present invention；

Fig. 4 is the schematic flow sheet choosing and pushing target impression information in the embodiment of the present invention one；

Fig. 5 is the schematic flow sheet of the information processing method of the embodiment of the present invention two；

Fig. 6 is the composition structural representation of the information release platform of the embodiment of the present invention three；

Fig. 7 is the scene schematic diagram that the information release platform of the embodiment of the present invention carries out information issue.

Detailed description of the invention

Below in conjunction with the accompanying drawings and specific embodiment the present invention is further detailed explanation.Should be appreciated that this Specific embodiment described by place only in order to explain the present invention, is not intended to limit the present invention.

Embodiment one

Embodiments providing a kind of information processing method, described information processing method is applied to information and throws Setting level platform, described information release platform can be realized by individual server or server cluster in actual applications. Fig. 1 is the schematic flow sheet of the information processing method of the embodiment of the present invention one；As it is shown in figure 1, described information Processing method includes:

Step 101: divide N number of isochronous surface in advance；Wherein, when described N number of isochronous surface is by one Between at preset timed intervals interval division obtain；N is positive integer.

Here, as a kind of embodiment, time interval division at preset timed intervals is obtained by the present embodiment Described N number of isochronous surface, it is assumed that described Preset Time interval is m minute, then the 1st isochronous surface t₀ For 00:00 to 00:00+m, the 2nd isochronous surface t₁For 00:00+m to 00:00+2m, follow-up time Section is by that analogy.Fig. 2 a is the schematic diagram one of the isochronous surface in the embodiment of the present invention；In this signal, As a example by m is 3 minutes, then the 1st isochronous surface t₀For 00:00 to 00:03, the 2nd isochronous surface t₁For 00:03 to 00:06, (n-1)th isochronous surface t_n-1For Tn-1 moment to Tn moment, the n-th time Section t_nFor the Tn moment to the Tn+1 moment, by that analogy.

As another embodiment, the time is divided into N number of isochronous surface by the present embodiment, wherein, 1st isochronous surface t₀End time according to preset time T set, then the 1st isochronous surface t₀For 00:00 To 00:00+T；Other N-1 isochronous surface interval division at preset timed intervals obtains, and the 2nd time cuts Sheet t₁For 00:00+T to 00:00+T+m, follow-up isochronous surface is by that analogy；Wherein, described default time Between can be specifically the initial time of advertisement position, described advertisement position is the concrete region of pushed information.Fig. 2 b Schematic diagram two for the isochronous surface in the embodiment of the present invention；In this signal, interval with described Preset Time T is 2:00, as a example by described Preset Time interval m is 3 minutes, then and the 1st isochronous surface t₀For 00:00 To 2:00, the 2nd isochronous surface t₁For 2:00 to 2:03, (n-1)th isochronous surface t_n-1For Tn-1 to Tn, N-th isochronous surface t_nFor Tn to Tn+1, by that analogy.

No matter any of the above-described kind of embodiment, the value (namely described Preset Time is interval) of described m does not limits In above-mentioned value, it is also possible to be other value, specifically can be concrete according to systematic function and actual flow situation Set.When systematic function is preferable, when i.e. data-handling capacity is stronger, interval (the i.e. m of described Preset Time Value) can arrange less, such as 1 to 2 minute；When systematic function is poor, when i.e. data-handling capacity is more weak, Described Preset Time interval (i.e. m value) can arrange relatively big, such as 4 to 5 minutes.

Step 102: detect when the n-th isochronous surface starts, during based on the daystart moment to (n-1)th Between the impression information of section obtain the input parameter of described n-th isochronous surface of information to be put；N is just Integer, and n more than 1 less than or equal to N.

Here, during described n-th isochronous surface is described N number of isochronous surface in addition to the 1st isochronous surface Any time section.Therefore, in this step, n be positive integer and n less than or equal to N, and n is more than 1. Wherein, the described daystart moment is the 00:00 of every day.

As a kind of embodiment, detecting when the n-th isochronous surface starts, n is positive integer and n is less than Equal to N, and n is more than 1, described impression information based on daystart moment to (n-1)th isochronous surface Obtain the input parameter of described n-th isochronous surface, including: during based on the daystart moment to (n-1)th Between cut into slices theoretical parameter and daystart moment to described (n-1)th isochronous surface of throwing in of finish time terminate The input parameter of the n-th isochronous surface described in the actual input gain of parameter in moment.In the present embodiment, Described input parameter specially throws in coefficient ratio, the input parameter of the most described n-th isochronous surface=described a day The theoretical injected volume * of start time to described (n-1)th isochronous surface finish time presets weighted value-described The actual injected volume of it start time to described (n-1)th isochronous surface finish time；Wherein, described input Amount is specifically as follows impressions；The span of described default weighted value is 1.0～1.2, can be according to actual feelings Condition presets；Preferably, described default weighted value is 1.05.In actual applications, a certain advertisement position can Multiple information are thrown in circulation, then, in present embodiment, the input parameter of described n-th isochronous surface refers to Arbitrary information to be put is in the input coefficient ratio of described n-th isochronous surface；Therefore, when detecting n-th Between section start time, obtain the input parameter (i.e. throwing in coefficient ratio) of each information to be put respectively.Wherein, The described input coefficient ratio obtained may be greater than zero or less than or equal to 0 two kinds of situations.When certain information to be put Input coefficient ratio more than zero time, the injected volume that described information to be put is also not up to theoretical, Ying can be described Current time section continues distribution flow；When the input coefficient ratio of certain information to be put is less than or equal to zero, Illustrate that described information to be put has reached theoretical injected volume, in current time is cut into slices, should not continue distribution Flow, i.e. should throw in time-out.

As another embodiment, detecting when the n-th isochronous surface starts, n is equal to 1, i.e. detects 1st isochronous surface t₀During beginning, it is thus achieved that described 1st isochronous surface t₀Input parameter；In this enforcement In mode, described input parameter is specially the ratio of the first parameter of each information to be put；Described letter to be put First parameter of breath can be specifically advertising expenditure.Such as, when 3 information of a certain advertisement position input to be recycled Time, wherein, the expense of first information to be put is 100,000, and the expense of second information to be put is 20 Ten thousand, the expense of the 3rd information to be put is 300,000, the most described 1st isochronous surface t₀Input parameter be {10:20:30}；In actual applications, can be realized by following set: { a:10 ten thousand, b:20 ten thousand, c:30 Ten thousand }；Wherein, respectively first information to be put of a, b, c, second information to be put, the 3rd treat Impression information.

Step 103: obtain the orientation label of described information to be put, and belong to based on the user pre-set Property data base obtains the attribute tags of user；Wherein, described information to be put includes that at least one orients label； Each user profile in described user attribute database has at least one user property label.

Here, the orientation label of described information to be put refers specifically to the potential user group of described information to be put, After the most described information to be put is thrown in, it is possible to use or promise to undertake the user of use.Each information to be put includes At least one orients label；Such as, the potential user group of so-and-so game advertisement is this so-and-so game player, i.e. The orientation label of so-and-so game advertisement is so-and-so game player.

The attribute tags of described user is described particular by can characterizing of obtaining of the network behavior of described user The attribute tags of the network behavior of user.Described network behavior is specifically as follows in the present embodiment based on fixing The game application login behavior of account.Concrete, the information processing method described in the embodiment of the present invention is applied Information release platform mainly can be aimed at a set of applications, in described set of applications, with per family may be used Using fixing account number cipher to log in, all application in the most described set of applications all belong to same service Device or the management of same server cluster, when described server or described server cluster detect described fixing Account number cipher login successfully after, control before the described fixing account number cipher of output logs in for arbitrary application. The most such as Tengxun's game, Tengxun's game includes numerous trivial games of such as Tengxun's QQGame, Also include that such as CF passes through the independent online game such as live wire, DNF.No matter which kind of game, user only needs The password login of the account of Tencent QQ to be passed through.In the QQ label of each user, when user's user During any one application, application identities corresponding in the QQ label of described user is lit.Therefore, this The attribute tags of the user described in bright embodiment is specially the QQ label of described user, the most described user's Attribute tags be described user be certain application or certain service user.Fig. 3 is the user in the embodiment of the present invention The schematic diagram of attribute tags；Space as a example by the QQ label shown in Fig. 3, in described QQ label Application, QQ dazzle 20 application or the clothes such as dance game application, QQ driving game application, Tengxun's membership service The mark of business is lit, namely described QQ label shows that described user dazzles dance for space application user, QQ 20 application or the users of service such as game application user, QQ driving game application user.Concrete, In background server or server cluster, it is previously provided with user attribute database, described user property number Include that according to storehouse the information of each user, the information of described each user include such as QQ label information, Namely storage has at least one user property mark of each user and correspondence thereof in described user attribute database Sign.

Step 104: orientation label based on described information to be put, the attribute tags of described user and described Throw in parameter and choose and throw in target impression information.

Here, described orientation label based on described information to be put, the attribute tags of described user and described Throw in parameter and choose and push target impression information, including: judge the orientation label of described information to be put with Whether the attribute tags of described user mates, and judges that whether described input parameter is less than or equal to zero, it is thus achieved that Judged result；Choose based on described judged result and push target information.

Concrete, Fig. 4 is the flow process signal choosing and pushing target impression information in the embodiment of the present invention one Figure；As shown in Figure 4, the detailed process choosing and pushing target impression information shown in includes:

Step 1041: obtain the attribute tags of orientation label and the described user meeting described information to be put Join and described information to be put input parameter more than zero the first information aggregate to be put.

Step 1042: judge whether described first information aggregate to be put is empty, when the result judged is no, Perform step 1043；When the result judged is as being, perform step 1044.

Step 1043: the information to be put in described first information aggregate to be put is believed as first object Breath, carries out letter based on the proportionate relationship of input parameter between each target information in described first object information Breath is thrown in.

Step 1044: obtain the attribute tags of orientation label and the described user meeting described information to be put Join and described information to be put input parameter less than or equal to zero the second information aggregate to be put.

Step 1045: judge whether described second information aggregate to be put is empty, when the result judged is no, Perform step 1046；When the result judged is as being, perform step 1047.

Step 1046: the information to be put in described second information aggregate to be put is believed as the second target Breath, carries out letter based on the proportionate relationship of input parameter between each target information in described second target information Breath is thrown in.

Step 1047: obtain and meet the attribute tags orienting label and described user of described information to be put not The input parameter of coupling and described information to be put 3rd information aggregate to be put more than zero.

Step 1048: judge whether described 3rd information aggregate to be put is empty, when the result judged is no, Perform step 1049；When the result judged is as being, perform step 1050.

Step 1049: the information to be put in described 3rd information aggregate to be put is believed as the 3rd target Breath；Obtain the first parameter of each target information in described 3rd target information；Based on described 3rd target In information, the proportionate relationship of the first parameter between each target information carries out information input.

Step 1050: obtain and meet the attribute tags orienting label and described user of described information to be put not The input parameter of coupling and described information to be put 4th information aggregate to be put less than or equal to zero, by described Information to be put in 4th information aggregate to be put is as the 4th target information.

Step 1051: obtain the first parameter of each target information in described 4th target information；Based on institute The proportionate relationship stating in the 4th target information the first parameter between each target information carries out information input.

Wherein, described information to be put orientation label mate with the attribute tags of described user show described in treat The potential user group of impression information includes presently described user；Otherwise, the orientation label of described information to be put The potential user group of bright described information to be put does not include current institute with the attribute tags unmatch list of described user State user.The input parameter of described information to be put shows described information to be put also not up to theory more than zero Injected volume, should current time cut into slices in continue distribution flow；Otherwise, the input of described information to be put Parameter shows that less than or equal to zero described information to be put has reached theoretical injected volume, in current time is cut into slices Should not continue to distribute flow, i.e. should throw in time-out.

Concrete, with the advertisement position circulation in a certain game application throw in 6 advertisements be respectively a, b, c, d, As a example by e and f, it is assumed that current time section is isochronous surface t_n, obtain described 6 advertisements by step 102 At described isochronous surface t_nInput parameter (i.e. throwing in coefficient ratio) be respectively 6,10,0 ,-1,18,3. The attribute tags of the user described in account first mating described 6 advertisements and log in described game application, false If in the orientation label of described 6 advertisements, with the attribute of the user logged in described in the account that described game is applied The advertisement of tag match is respectively a, b and c, with the genus of the user logged in described in the account that described game is applied The property unmatched advertisement of label is respectively d, e and f, then based on the handling process shown in Fig. 4, first obtain Satisfied orientation label mates with the attribute tags of described user and the input parameter of described information to be put is more than zero The first information aggregate to be put be that { a, b}, the most now, using advertisement a and b as target information, by a Information input is carried out with the input parameter of the b proportionate relationship distribution flow than 6:10.

Continue as a example by above-mentioned 6 advertisements, it is assumed that at isochronous surface t_mInput parameter be respectively as follows: 0 ,-2, 0、10、6、2；In the orientation label of described 6 advertisements, described in the account of game application described with login The advertisement of the attribute tags coupling of user only has a, then the satisfied orientation label obtained based on step 1041 and institute The first information to be put that the input parameter of the attribute tags coupling and described information to be put of stating user is more than zero Collection is combined into sky, further, it is thus achieved that meet the orientation label of described information to be put and the attribute mark of described user Sign coupling and described information to be put inputs parameter be less than or equal to zero the second information aggregate to be put be a}, Owing to described second information aggregate to be put only has advertisement a, then using described advertisement a as target information, then All flows of described advertisement position are fully allocated to described advertisement a and carry out information input.

Continue as a example by above-mentioned 6 advertisements, it is assumed that obtain described 6 advertisements at isochronous surface t_pInput ginseng Number (i.e. throwing in coefficient ratio) is respectively 0 ,-1,0 ,-1,18,3, and the advertising expenditure of described 6 advertisements is divided It is not 100,000,200,000,100,000,500,000,300,000 and 150,000；In the orientation label of described 6 advertisements, Advertisement mate with the attribute tags of user described in the account logging in described game application is respectively the most empty, and steps on Record the unmatched advertisement of attribute tags of the user described in account of described game application be respectively a, b, c, d, E and f, then meet orientation label and mate with the attribute tags of described user and the input ginseng of described information to be put The number the first information aggregate to be put more than zero is empty, and meets the attribute mark of orientation label and described user The input parameter of label coupling and described information to be put second information aggregate to be put less than or equal to zero is also Empty；Then do not obtain further the attribute tags of the orientation label meeting described information to be put and described user not Join and the input parameter of described information to be put is more than the 3rd information aggregate to be put of zero for { e, f} then will Advertisement e and f, as target information, enters according to the proportionate relationship 30:15 distribution flow of the advertising expenditure between advertisement Row information is thrown in.

Continue as a example by above-mentioned 6 advertisements, it is assumed that obtain described 6 advertisements at isochronous surface t_qInput ginseng Number (i.e. throwing in coefficient ratio) is respectively 0 ,-1,0 ,-1,0,0, and the advertising expenditure of described 6 advertisements is divided It is not 100,000,200,000,100,000,500,000,300,000 and 150,000；In the orientation label of described 6 advertisements, Advertisement mate with the attribute tags of user described in the account logging in described game application is respectively the most empty, and steps on Record the unmatched advertisement of attribute tags of the user described in account of described game application be respectively a, b, c, d, E and f, then meet orientation label and mate with the attribute tags of described user and the input ginseng of described information to be put The number the first information aggregate to be put more than zero is empty, meets the attribute tags of orientation label and described user Join and the input parameter of described information to be put the second information aggregate to be put less than or equal to zero is also for sky, full The orientation label of the described information to be put of foot does not mates with the attribute tags of described user and described information to be put Input parameter more than zero the 3rd information aggregate to be put also be sky；Then obtain further and wait to throw described in meeting The orientation label putting information does not mates with the attribute tags of described user and the input parameter of described information to be put The 4th information aggregate to be put less than or equal to zero is that { described 6 advertisements are made by a, b, c, d, e, f} For target information, divide according to proportionate relationship 10:20:10:50:30:15 of the advertising expenditure between described 6 advertisements Flow amount carries out information input.

In the present embodiment, which information to be put choosing of described target impression information only chooses, Each information to be put is likely to be of at least two material, described material can be can characterize described in wait to throw Image data or video data of putting information etc..When described target information has at least two material, make It is an embodiment, including: obtaining specific user's attribute tags, described specific user's attribute tags characterizes The type of user；Select with described with the corresponding relation of specific user's attribute tags according to the material pre-build The material that specific user's attribute tags is corresponding, makees material corresponding for described and described specific user's attribute tags Throw in for target information.

Concrete, described at least two material is respectively corresponding to few two kinds of class of subscribers.Such as, target information There are three materials, first material correspondence advanced level user, second material correspondence domestic consumer, the 3rd Material correspondence is without class subscribers；Then when detecting that specific user's attribute tags is advanced level user, select and institute First material stating advanced level user corresponding is thrown in；When detecting that specific user's attribute tags is used for common During family, second material corresponding with described domestic consumer is selected to throw in；When detecting that specific user belongs to When property label is without class users, described three material corresponding without class users is selected to throw in.Institute State advanced level user, described domestic consumer and described can refer to the super member of Tencent QQ, Tengxun without class subscribers QQ member and Tencent QQ non-member.

Alternatively, including: in preset time range circulation throw in described target information extremely Few two materials；Obtain the clicking rate of described at least two material, select the material that clicking rate is the highest as mesh Mark information is thrown in.

The information processing method that the embodiment of the present invention provides, on the one hand by the orientation label of information to be put, The attribute tags of described user chooses target impression information, i.e. for potential user group impression information, it is achieved that The accurate orientation of information；On the other hand by the time is divided N number of isochronous surface, n-th is detected When isochronous surface starts, impression information based on daystart moment to (n-1)th isochronous surface obtains to be waited to throw Putting the input parameter of the n-th isochronous surface of information, the most each isochronous surface recalculates to be put when starting The input parameter of information, in order to relation allocation flow based on the input parameter between information to be put carries out letter Breath is thrown in, and the input parameter of described information to be put is easy to monitor described information to be put at any time the most Through reaching theoretical injected volume, it is to avoid the imbalance of assignment of traffic, and in the field of certain user group's substantial amounts Jing Zhong, it is only necessary to the shortest release time just can obtain the highest injected volume, this allows for information putting person Only needing to put into a small amount of expense and just can obtain the highest injected volume, the system that on the one hand saves throws in resource, On the other hand also fund is saved for information putting person.

Embodiment two

Based on embodiment one, the embodiment of the present invention additionally provides a kind of information processing method, described information processing Method is applied to information release platform, described information release platform in actual applications can by individual server or Server cluster realizes.Fig. 5 is the schematic flow sheet of the information processing method of the embodiment of the present invention two；This reality Execute example to be described in detail with concrete application scenarios.In the application scenarios of the present embodiment, it is assumed that certain advertisement Throw in six sections of game advertisements of a, b, c, d, e and f under Wei, information the most to be put be respectively Aa, Ab, Ac, Ad, Ae and Af, the advertising expenditure of these six sections of game advertisements is respectively as follows: 100,000,200,000,100,000,50 Ten thousand, 300,000 and 150,000.As it is shown in figure 5, described information processing method includes:

Step 500: divide N number of isochronous surface in advance；Wherein, when described N number of isochronous surface is by one Between by 3 minutes divide obtain；N is positive integer.

In the present embodiment, 24 hours of every day obtain N number of isochronous surface, institute by every division in 3 minutes The schematic diagram stating isochronous surface specifically can repeat no more as shown in Figure 2 a here.

Step 501: detect when the 1st isochronous surface starts, the expense calculating six advertisements to be put accounts for Ratio.

Here, described 1st isochronous surface starts, and when i.e. arriving the 00:00 of every day, obtains and treated the same day Throw in the advertising expenditure of advertisement (i.e. six described in the present embodiment advertisement to be put), calculate described six The accounting of advertisement to be put, in the present embodiment, the expense accounting of described six advertisements to be put is 10:20: 10:50:30:15.

Step 502: detect when the n-th isochronous surface starts, during based on the daystart moment to (n-1)th Between section impression information obtain respectively described six advertisements to be put the n-th isochronous surface input ginseng Number；N is positive integer, and n is less than or equal to N more than 1.

Here, described input parameter specially throws in coefficient ratio, the input ginseng of the most described n-th isochronous surface The theoretical injected volume * of number=described daystart moment to described (n-1)th isochronous surface finish time presets power The actual injected volume of weight values-described daystart moment to described (n-1)th isochronous surface finish time；This reality Executing in example, described default weighted value is 1.05, the input parameter of the most described n-th isochronous surface=described a day Daystart described in the theoretical injected volume * 1.05-of start time to described (n-1)th isochronous surface finish time The actual injected volume of moment to described (n-1)th isochronous surface finish time.Wherein, it is thus achieved that described input Coefficient ratio may be greater than zero or less than or equal to 0 two kinds of situations.When the input coefficient ratio of certain information to be put is big In zero time, the injected volume that described information to be put is also not up to theoretical can be described, should be in current time be cut into slices Continue distribution flow；When the input coefficient ratio of certain information to be put is less than or equal to zero, illustrate described to be put Information has reached theoretical injected volume, should not continue to distribute flow, i.e. should throw in current time is cut into slices Put time-out.

Step 503: obtain the orientation label of described six advertisements to be put respectively, and based on pre-setting User attribute database obtain user attribute tags.

Here, first obtain the data of described six advertisements to be put, described data at least include to be put extensively The material accused and orientation label, data based on described advertisement to be put obtain described band and throw in the orientation of advertisement Label, obtains the potential user group of described six advertisements to be put the most respectively.Such as, so-and-so game advertisement Potential user group be this so-and-so game player, i.e. the orientation label of so-and-so game advertisement be so-and-so game player.

The attribute tags of described user is described particular by can characterizing of obtaining of the network behavior of described user The attribute tags of the network behavior of user.Specifically can be as it is shown on figure 3, the attribute tags of described user be arranged at In the personal information data of described user.In background server or server cluster, it is previously provided with user Attribute database, described user attribute database includes the information data of each user, the letter of each user Breath includes depositing in the attribute tags of the such as user of QQ label information, namely described user attribute database Contain at least one user property label of each user and correspondence thereof.

Step 504: obtain the orientation label of described advertisement to be put and the attribute tags of described user respectively Join and described advertisement to be put input parameter more than zero first set, the leading beacon of described advertisement to be put Sign mate with the attribute tags of described user and the input parameter of described advertisement to be put be less than or equal to zero second Set, the orientation label of described advertisement to be put do not mate with the attribute tags of described user and described to be put The 3rd set more than zero of the input parameter of advertisement orients label and described user's with described advertisement to be put Attribute tags do not mate and described advertisement to be put input parameter less than or equal to zero the 4th set.

Step 505: judge whether described first set is empty, when the result judged is no, performs step 506；When the result judged is as being, perform step 507.

Step 506: based on the ratio pass of inputs parameter between each advertisement to be put in described first set System throws in.

Step 507: judge whether described second set is empty, when the result judged is no, performs step 508；When the result judged is as being, perform step 509.

Step 508: based on the ratio pass of inputs parameter between each advertisement to be put in described second set System throws in.

Step 509: judge whether described 3rd set is empty, when the result judged is no, performs step 510；When the result judged is as being, perform step 511.

Step 510: close based on the ratio of advertising expenditure between each advertisement to be put in described 3rd set System throws in.

Step 511: judge whether described 4th set is empty, when the result judged is no, performs step 512；When the result judged is as being, perform step 513: do not carry out throwing in advertisement.

Step 512: close based on the ratio of advertising expenditure between each advertisement to be put in described 4th set System throws in.

Under the first scene, it is assumed that current time section is isochronous surface t_n, it is thus achieved that described 6 advertisements exist Described isochronous surface t_nInput parameter (i.e. throwing in coefficient ratio) be respectively 6,10,0 ,-1,18,3.First The attribute tags of the user described in account first mating described 6 advertisements and log in described game application, it is assumed that In the orientation label of described 6 advertisements, with the attribute mark of the user logged in described in the account that described game is applied The advertisement signing coupling is respectively a, b and c, with the attribute of the user logged in described in the account that described game is applied The unmatched advertisement of label is respectively d, e and f；First the attribute meeting orientation label with described user is obtained The input parameter of tag match and described information to be put more than zero first collection be combined into a, b}, the most now, Using advertisement a and b as targeted advertisements, by the input parameter of a and the b proportionate relationship distribution flow than 6:10 Carry out advertisement putting, be equivalent in current time is cut into slices, only perform step 505 to the operation of step 506.

In a second possible scenario, it is assumed that at isochronous surface t_mInput parameter be respectively as follows: 0 ,-2,0,10,6, 2；In the orientation label of described 6 advertisements, with the attribute of the user logged in described in the account that described game is applied The advertisement of tag match only has a, then the satisfied orientation label obtained mate with the attribute tags of described user and The input parameter of described advertisement to be put first collection more than zero is combined into sky, further, it is thus achieved that treat described in Man Zuing The orientation label throwing in advertisement mates with the attribute tags of described user and the input parameter of described advertisement to be put The second collection less than or equal to zero is combined into that { a}, due to described second set only advertisement a, then by described advertisement a As targeted advertisements, all flows of the most described advertisement position are fully allocated to described advertisement a and carry out advertisement putting, Be equivalent in current time is cut into slices, only perform step 505 to the operation of step 508.

Under the third scene, it is assumed that obtain described 6 advertisements at isochronous surface t_pInput parameter (i.e. throw Put coefficient ratio) it is respectively 0 ,-1,0 ,-1,18,3, the advertising expenditure of described 6 advertisements is respectively 10 Ten thousand, 200,000,100,000,500,000,300,000 and 150,000；In the orientation label of described 6 advertisements, with login The advertisement of the attribute tags coupling of the user described in account of described game application is respectively sky, described with logging in The unmatched advertisement of attribute tags of the user described in account of game application is respectively a, b, c, d, e and f, Then satisfied orientation label mates with the attribute tags of described user and the input parameter of described advertisement to be put is more than First collection of zero is combined into sky, and meet orientation label mate with the attribute tags of described user and described in wait to throw The input parameter putting advertisement is less than or equal to second set of zero also for sky；Then obtain further and wait to throw described in meeting The orientation label putting advertisement does not mates with the attribute tags of described user and the input parameter of described advertisement to be put The 3rd collection more than zero is combined into that { e, f}, then using advertisement e and f as targeted advertisements, according to the advertisement between advertisement The proportionate relationship 30:15 distribution flow of expense carries out information input, is equivalent to only hold in current time is cut into slices Row step 505 is to the operation of step 510.

Under 4th kind of scene, it is assumed that obtain described 6 advertisements at isochronous surface t_qInput parameter (i.e. throw in Coefficient ratio) it is respectively 0 ,-1,0 ,-1,0,0, the advertising expenditure of described 6 advertisements is respectively 100,000, 200000,100,000,500,000,300,000 and 150,000；In the orientation label of described 6 advertisements, described with logging in The advertisement respectively sky that the attribute tags of the user described in account applied of playing is mated, with the described game of login The unmatched advertisement of attribute tags of the user described in account of application is respectively a, b, c, d, e and f, then Satisfied orientation label mates with the attribute tags of described user and the input parameter of described advertisement to be put is more than zero First collection be combined into sky, meet orientation label mate with the attribute tags of described user and described advertisement to be put The second set less than or equal to zero of the input parameter also be empty, meet described advertisement to be put orientation label and The attribute tags of described user do not mate and described advertisement to be put input parameter more than zero the 3rd set also For sky；Then obtain further and meet the attribute tags orienting label and described user of described advertisement to be put not Coupling and described advertisement to be put inputs parameter be less than or equal to zero the 4th information aggregate to be put be a, b, C, d, e, f}, using described 6 advertisements as targeted advertisements, according to the advertising expenditure between described 6 advertisements Proportionate relationship 10:20:10:50:30:15 distribution flow carry out information input.

Embodiment three

The embodiment of the present invention additionally provides a kind of information release platform, and described information release platform is applied in reality In can be realized by individual server or server cluster.Fig. 6 is the information release platform of the embodiment of the present invention three Composition structural representation；As shown in Figure 6, described information release platform includes: arranges unit 61, calculate Unit 62, acquiring unit 63 and input unit 64；Wherein,

Described unit 61 is set, divides N number of isochronous surface in advance；Wherein, described N number of time cuts Sheet is time interval division at preset timed intervals to be obtained；N is positive integer；

Described computing unit 62, was used for detecting when the n-th isochronous surface starts, based on the daystart moment Impression information to (n-1)th isochronous surface obtains the input of described n-th isochronous surface of information to be put Parameter；N is positive integer, and n is less than or equal to N more than 1；

Described acquiring unit 63, for obtaining the orientation label of described information to be put, and based on setting in advance The user attribute database put obtains the attribute tags of user；Wherein, described information to be put includes at least one Individual orientation label；Each user profile in described user attribute database has at least one user property mark Sign；

Described input unit 64, for determining of information described to be put based on the acquisition of described acquiring unit 63 To the input of the information described to be put that label, the attribute tags of described user and described computing unit 62 obtain Target impression information is chosen and thrown in parameter.

Concrete, as a kind of embodiment, described unit 61 is set, for by the time by when presetting Between interval division obtain described N number of isochronous surface；Assume that described Preset Time interval is m minute, then the 1st Individual isochronous surface t₀For 00:00 to 00:00+m, the 2nd isochronous surface t₁For 00:00+m to 00:00+2m, Follow-up isochronous surface is by that analogy.The unit of m was specifically as follows minute, such as 3 minutes.As another kind Embodiment, described arranges unit 61, for setting the end of the 1st isochronous surface according to preset time T Time, other N-1 isochronous surface interval division at preset timed intervals obtains；Assume the 1st isochronous surface t₀End time according to preset time T set, then the 1st isochronous surface t₀For 00:00 to 00:00+T； Other N-1 isochronous surface interval division at preset timed intervals obtains, the 2nd isochronous surface t₁For 00:00+T To 00:00+T+m, follow-up isochronous surface is by that analogy；Wherein, described Preset Time can be specifically wide Accuse the initial time of position.

Concrete, described computing unit 62, for tying based on daystart moment to (n-1)th isochronous surface The theoretical reality throwing in parameter and daystart moment to described (n-1)th isochronous surface finish time in bundle moment The input parameter of the n-th isochronous surface described in gain of parameter is thrown on border.Wherein, described n-th isochronous surface Cut into slices for any time in addition to the 1st isochronous surface in described N number of isochronous surface.Described daystart Moment is the 00:00 of every day.In the present embodiment, described input parameter specially throws in coefficient ratio, then The input parameter of described n-th isochronous surface=described daystart moment is to described (n-1)th isochronous surface knot The theoretical injected volume * in bundle moment presets weighted value-described daystart moment to described (n-1)th isochronous surface The actual injected volume of finish time；Wherein, the span of described default weighted value is 1.0～1.2, can foundation Practical situation presets；Preferably, described default weighted value is 1.05.Here, it is thus achieved that described input Coefficient ratio may be greater than zero or less than or equal to 0 two kinds of situations.When the input coefficient ratio of certain information to be put is big In zero time, the injected volume that described information to be put is also not up to theoretical can be described, should be in current time be cut into slices Continue distribution flow；When the input coefficient ratio of certain information to be put is less than or equal to zero, illustrate described to be put Information has reached theoretical injected volume, should not continue to distribute flow, i.e. should throw in current time is cut into slices Put time-out.

Concrete, described acquiring unit 63, for obtaining the data of described information to be put；Described to be put The data of information include material data and orientation label；Obtain the leading beacon in the data of described information to be put Sign.The orientation label of described information to be put refers specifically to the potential user group of described information to be put, i.e. described After information to be put is thrown in, it is possible to use or promise to undertake the user of use；Each information to be put includes at least one Individual orientation label.Described acquiring unit 63, the use being additionally operable in the user attribute database by pre-setting The attribute tags that family information acquisition is corresponding with described user, the attribute tags of described user can be specifically described User uses or the application that once used or service, namely the attribute tags of described user characterizes described user and is Those application or the user of service.

In the present embodiment, described input unit 64, for judging orientation label and the institute of described information to be put Whether the attribute tags stating user mates, and judges whether the input parameter of described information to be put is less than In zero, it is thus achieved that judged result, choose based on described judged result and push target information.

Concrete, as the first embodiment, described input unit 64, be used for obtaining meet described in wait to throw The orientation label putting information mates with the attribute tags of described user and the input parameter of described information to be put is big In first information aggregate to be put of zero, using the information to be put in described first information aggregate to be put as First object information, based on the ratio of input parameter between each target information in described first object information Relation carries out information input.

Based on the first embodiment, described input unit 64, it is additionally operable to when described first information collection to be put When being combined into sky, it is thus achieved that meet described information to be put orientation label mate with the attribute tags of described user and The input parameter of described information to be put second information aggregate to be put less than or equal to zero, treats described second Information to be put in impression information set is as the second target information, based on every in described second target information The proportionate relationship of the input parameter between individual target information carries out information input.

Further, described input unit 64, it is additionally operable to when described second information aggregate to be put is for sky, Obtain meet described information to be put orientation label do not mate with the attribute tags of described user and described in wait to throw Put the 3rd information aggregate to be put that the input parameter of information is more than zero, by described 3rd information aggregate to be put In information to be put as the 3rd target information；Obtain each target information in described 3rd target information The first parameter；Close based on the ratio of the first parameter between each target information in described 3rd target information System carries out information input.

Further, described input unit 64, for when described 3rd information aggregate to be put is empty, obtaining The orientation label that must meet described information to be put does not mates with the attribute tags of described user and described to be put The input parameter of information is less than or equal to 0 the 4th information aggregate to be put, by described 4th information aggregate to be put In information to be put as the 4th target information, it is thus achieved that each target information in described 4th target information The first parameter；Close based on the ratio of the first parameter between each target information in described 4th target information System carries out information input.

As a kind of embodiment, described input unit 64, after being additionally operable to choose target impression information, work as institute State target impression information when including at least two material, it is thus achieved that specific user's attribute tags, described specific user Attribute tags characterizes the type of user；Close according to the material pre-build is corresponding with specific user's attribute tags System selects the material corresponding with described specific user's attribute tags, by described and described specific user's attribute tags Corresponding material is thrown in as target information.

As another embodiment, described input unit 64, after being additionally operable to choose target impression information, when When described target impression information includes at least two material, in preset time range, described target is thrown in circulation At least two material of information；Obtain the clicking rate of described at least two material, select the element that clicking rate is the highest Material is thrown in as target information.

It will be appreciated by those skilled in the art that each processing unit in the information release platform of the embodiment of the present invention Function, can refer to the associated description of aforementioned information processing method and understands, the information of the embodiment of the present invention is thrown in Each processing unit in platform, can realize by realizing the analog circuit of the function described in the embodiment of the present invention, Can also be realized by the operation on intelligent terminal of the software of the function described in the execution embodiment of the present invention.

In embodiment three, in described information release platform arrange unit 61, computing unit 62, obtain single Unit 63 and input unit 64, the most all can be by the central processing unit in described information release platform (CPU, Central Processing Unit), digital signal processor (DSP, Digital Signal Processor) Or programmable gate array (FPGA, Field-Programmable Gate Array) realizes.

Fig. 7 is the scene schematic diagram that the information release platform of the embodiment of the present invention carries out information issue, such as Fig. 7 Shown in, the XX in Tengxun's game plays, user 2 uses desk-top to use notebook computer to log in user 1 As a example by computer logs in XX game equally；Described user 1 is XX game player, the use of the most described user 1 Family attribute tags includes " XX game player " attribute tags；Described user 2 is not XX game player, The user property label of the most described user 2 does not includes " XX game player " attribute tags.Step 1, user 1 and user 2 all trigger use XX game, i.e. by QQ account password log in XX play.Step 2, Notebook computer and desktop computer all send information request to information release platform, in described information request respectively Carry described user 1 and the data of described user 2, the parameter information such as including user property label.Described letter Breath release platform calculates the advertisement to be put input coefficient ratio at current time sheet, based on embodiment one or enforcement Mode of the choosing selected target advertisement of the target information described in example two, due to the attribute mark of user 1 and user 2 Sign difference, therefore, possible different with the selected targeted advertisements of described user 2 for described user 1.Step 3, Described information release platform will send to notebook computer for the selected targeted advertisements of user 1, will be for user 2 Selected targeted advertisements sends to desktop computer.Step 4, targeted advertisements presented to user 1 by notebook computer, Targeted advertisements is presented to user 2 by desktop computer.

Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter Calculation machine program product.Therefore, the present invention can use hardware embodiment, software implementation or combine software and The form of the embodiment of hardware aspect.And, the present invention can use and wherein include calculating one or more The computer-usable storage medium of machine usable program code (includes but not limited to disk memory and optical storage Device etc.) form of the upper computer program implemented.

The present invention is with reference to method, equipment (system) and computer program according to embodiments of the present invention Flow chart and/or block diagram describe.It should be understood that can be by computer program instructions flowchart and/or side Flow process in each flow process in block diagram and/or square frame and flow chart and/or block diagram and/or the knot of square frame Close.Can provide these computer program instructions to general purpose computer, special-purpose computer, Embedded Processor or The processor of other programmable data processing device is to produce a machine so that by computer or other can The instruction that the processor of programming data processing equipment performs produces for realizing in one flow process or multiple of flow chart The device of the function specified in flow process and/or one square frame of block diagram or multiple square frame.

These computer program instructions may be alternatively stored in and can guide computer or other programmable data processing device In the computer-readable memory worked in a specific way so that be stored in this computer-readable memory Instruction produces the manufacture including command device, and this command device realizes at one flow process of flow chart or multiple stream The function specified in journey and/or one square frame of block diagram or multiple square frame.

These computer program instructions also can be loaded in computer or other programmable data processing device, makes Sequence of operations step must be performed to produce computer implemented place on computer or other programmable devices Reason, thus the instruction performed on computer or other programmable devices provides for realizing flow chart one The step of the function specified in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.

The above, only presently preferred embodiments of the present invention, it is not intended to limit the protection model of the present invention Enclose.

Claims

1. an information processing method, it is characterised in that described method includes:

Detect when the n-th isochronous surface starts, based on daystart moment to (n-1)th isochronous surface Impression information obtains the input parameter of described n-th isochronous surface of information to be put；N is positive integer, and n More than 1 less than or equal to N；

Method the most according to claim 1, it is characterised in that described based on the daystart moment to The impression information of n-1 isochronous surface obtains the input parameter of described n-th isochronous surface of information to be put, Including:

Method the most according to claim 1, it is characterised in that described based on described information to be put Target impression information is chosen and pushed to orientation label, the attribute tags of described user and described input parameter, bag Include:

Method the most according to claim 3, it is characterised in that described choose based on described judged result And push target information, including:

Method the most according to claim 4, it is characterised in that described method also includes: when described When one information aggregate to be put is empty, it is thus achieved that meet the orientation label of described information to be put with described user's The input parameter of attribute tags coupling and the described information to be put second information collection to be put less than or equal to zero Close, using the information to be put in described second information aggregate to be put as the second target information, based on described In second target information, the proportionate relationship of input parameter between each target information carries out information input.

Method the most according to claim 5, it is characterised in that described method also includes: when described When two information aggregates to be put are empty, it is thus achieved that meet the orientation label of described information to be put with described user's Attribute tags do not mate and described information to be put input parameter more than zero the 3rd information aggregate to be put, Using the information to be put in described 3rd information aggregate to be put as the 3rd target information；Obtain the described 3rd First parameter of each target information in target information；Believe based on each target in described 3rd target information The proportionate relationship of the first parameter between breath carries out information input.

Method the most according to claim 6, it is characterised in that described method also includes: when described When three information aggregates to be put are empty, it is thus achieved that meet the orientation label of described information to be put with described user's Attribute tags is not mated and the input parameter of described information to be put is less than or equal to 0 the 4th information collection to be put Close, using the information to be put in described 4th information aggregate to be put as the 4th target information, it is thus achieved that described First parameter of each target information in the 4th target information；Based on each mesh in described 4th target information The proportionate relationship of the first parameter between mark information carries out information input.

8. an information release platform, it is characterised in that described information release platform includes: arrange unit, Computing unit, acquiring unit and input unit；Wherein,

Information release platform the most according to claim 8, it is characterised in that described computing unit, uses In theoretical input parameter based on isochronous surface finish time in daystart moment to (n-1)th and daystart N-th time described in the actual input gain of parameter of moment to described (n-1)th isochronous surface finish time cuts The input parameter of sheet.

Information release platform the most according to claim 8, it is characterised in that described input unit, For judging whether the orientation label of described information to be put mates with the attribute tags of described user, and sentence Whether the input parameter of disconnected described information to be put is less than or equal to zero, it is thus achieved that judged result, based on described judgement Result is chosen and pushes target information.

11. information release platforms according to claim 10, it is characterised in that described input unit, For obtain the orientation label meeting described information to be put mate with the attribute tags of described user and described in treat The input parameter of impression information the first information aggregate to be put more than zero, by described first information collection to be put Information to be put in conjunction is as first object information, based on each target information in described first object information Between the proportionate relationship of input parameter carry out information input.

12. information release platforms according to claim 11, it is characterised in that described input unit, It is additionally operable to when described first information aggregate to be put is for time empty, it is thus achieved that meet the leading beacon of described information to be put Sign mate with the attribute tags of described user and the input parameter of described information to be put be less than or equal to zero second Information aggregate to be put, believes the information to be put in described second information aggregate to be put as the second target Breath, carries out letter based on the proportionate relationship of input parameter between each target information in described second target information Breath is thrown in.

13. information release platforms according to claim 12, it is characterised in that described input unit, It is additionally operable to when described second information aggregate to be put is for time empty, it is thus achieved that meet the leading beacon of described information to be put Sign and do not mate with the attribute tags of described user and the input parameter of described information to be put is more than the 3rd of zero and treats Impression information set, using the information to be put in described 3rd information aggregate to be put as the 3rd target information； Obtain the first parameter of each target information in described 3rd target information；Based on described 3rd target information In the proportionate relationship of the first parameter between each target information carry out information input.

14. information release platforms according to claim 13, it is characterised in that described input unit, It is additionally operable to when described 3rd information aggregate to be put is for time empty, it is thus achieved that meet the leading beacon of described information to be put Label do not mate with the attribute tags of described user and the input parameter of described information to be put is less than or equal to 0 the 4th Information aggregate to be put, believes the information to be put in described 4th information aggregate to be put as the 4th target Breath, it is thus achieved that the first parameter of each target information in described 4th target information；Based on described 4th target In information, the proportionate relationship of the first parameter between each target information carries out information input.