CN103514561A - Advertisement scheduling management method and system - Google Patents
Advertisement scheduling management method and system Download PDFInfo
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- CN103514561A CN103514561A CN201310494027.6A CN201310494027A CN103514561A CN 103514561 A CN103514561 A CN 103514561A CN 201310494027 A CN201310494027 A CN 201310494027A CN 103514561 A CN103514561 A CN 103514561A
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Abstract
The invention is applicable to the technical field of electronic advertisements, and provides an advertisement scheduling management method and an advertisement scheduling management system. The advertisement scheduling management method comprises the following steps: according to advertisement scheduling information in a database, displaying advertising material codes, advertising dates and advertising time periods for advertisements to be scheduled, wherein the advertising time periods are displayed with an hour as a unit; inputting a specific scheduling command; according to the specific scheduling command, generating latest advertisement scheduling information, and displaying the latest advertisement scheduling information; storing the latest advertisement scheduling information. Through the advertisement scheduling management method and the advertisement scheduling management system, the advertisement scheduling setting efficiency is improved and a user experience is improved.
Description
Technical field
The invention belongs to e-advertising technical field, relate in particular to a kind of Advertisement arrangement management method and system thereof.
Background technology
E-advertising be by ad material with time, place accurately, input mode accurately represents to consumer.Along with the development of e-advertising technology, the range of application of e-advertising (particularly moving advertising) is more and more wider, and its core value is accurate input, accurately realizes.
But, existing e-advertising (particularly moving advertising) is too simple at Advertisement arrangement management aspect, be embodied in: existing Advertisement arrangement management system shows single, existing Advertisement arrangement management system even only only has the demonstration of a release time section, and a start time and an end time that ad material is thrown in can only be simply set; Its setting operation process is single in addition, and at every turn only so that data to be set, and the data that set can, directly by input database, not support ephemeral data to show; In addition, it is pretty troublesome that existing Advertisement arrangement management system is cancelled setting operation, revise the project of cancelling to needs and edit one by one the cancellation one by one of modification one by one.
Summary of the invention
The object of the present invention is to provide a kind of Advertisement arrangement management method and system thereof, be intended to solve the technical matters that existing Advertisement arrangement management system arranges waiting inefficiency.
The present invention realizes like this, a kind of Advertisement arrangement management method, comprise: according to the Advertisement arrangement information in database, the step that the ad material code of Advertisement arrangement, advertisement putting date and advertisement putting time period are shown, wherein, the described advertisement putting time period is to take hour as unit to show; Input the step of concrete waiting instruction; According to described concrete waiting instruction, generate up-to-date Advertisement arrangement information, and show the step of described up-to-date Advertisement arrangement information; And the step of storing described up-to-date Advertisement arrangement information.
Preferably, described concrete waiting instruction comprise confirm instruction, cancel instruction, the instruction of ad material Code Selection, advertisement putting date selection instruction, advertisement putting week selection instruction and advertisement putting time period selection instruction.
Preferably, described confirmation instruction is the instruction that described up-to-date Advertisement arrangement information is confirmed, through the described up-to-date Advertisement arrangement information of described confirmation confirmation command, will be stored in database.
Preferably, describedly according to described concrete waiting instruction, generate up-to-date Advertisement arrangement information, and the step that shows described up-to-date Advertisement arrangement information further comprises: before confiscating described confirmation, described up-to-date Advertisement arrangement information is stored in buffer memory, and show, the described up-to-date Advertisement arrangement information of wherein, storing in described buffer memory is temporary information.
Preferably, described ad material code is one or more, the corresponding one or more advertising creatives of each ad material code.
Another object of the present invention is to provide a kind of Advertisement arrangement management system, comprise: display module, according to the Advertisement arrangement information in database, the ad material code of Advertisement arrangement, advertisement putting date and advertisement putting time period are shown, wherein, the described advertisement putting time period is to take hour as unit to show; Waiting instruction input module, inputs concrete waiting instruction according to user's indication, and described concrete waiting instruction is sent to Advertisement arrangement administration module; Advertisement arrangement administration module, generates up-to-date Advertisement arrangement information according to the described concrete waiting instruction of described waiting instruction input module input, and described up-to-date Advertisement arrangement information is sent to described display module, by described display module, is shown; And described database, for storing described up-to-date Advertisement arrangement information.
Preferably, described concrete waiting instruction comprise confirm instruction, cancel instruction, the instruction of ad material Code Selection, advertisement putting date selection instruction, advertisement putting week selection instruction and advertisement putting time period selection instruction.
Preferably, described Advertisement arrangement administration module also comprises buffer memory, and before described Advertisement arrangement administration module is confiscated described confirmation, described up-to-date Advertisement arrangement information is to be stored in described buffer memory, the described up-to-date Advertisement arrangement information of wherein, storing in described buffer memory is temporary information.
Preferably, described Advertisement arrangement administration module also comprises judge module, for judging whether the described Advertisement arrangement information of described up-to-date Advertisement arrangement information and described database repeats, if do not repeated, described up-to-date Advertisement arrangement information storage is arrived to described database, if repeated, revise the Advertisement arrangement information repeating.
Preferably, described ad material code is one or more, the corresponding one or more advertising creatives of each ad material code.
Advertisement arrangement management method provided by the invention and system thereof, improved the efficiency that arranges of Advertisement arrangement, strengthened user's experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the process flow diagram of the Advertisement arrangement management method that provides of one embodiment of the invention.
Fig. 2 is the structural representation of the Advertisement arrangement management system that provides of one embodiment of the invention.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Refer to Fig. 1, Fig. 1 is the process flow diagram of the Advertisement arrangement management method that provides of one embodiment of the invention, and as shown in Figure 1, Advertisement arrangement management method 100 comprises:
Step S101: according to the Advertisement arrangement information in database, the ad material code of Advertisement arrangement, advertisement putting date and advertisement putting time period are shown.Wherein, ad material code is one or more, the corresponding one or more advertising creatives of each ad material code, and ad material code belongs to the descriptor of ad material; The advertisement putting time period take hour as unit and shows, that is to say and will be divided into 24 time periods every day, the time of each time period is one hour, be respectively 00:00 to 00:59,01:00 to 01:59 ..., 23:00 is to 23:59.The ad material code of Advertisement arrangement, advertisement putting date and advertisement putting time period all can be selected by user.
In preferred embodiment, the demonstration number of days on advertisement putting date is the multiple of 30 days or 30 days.For example, when showing that number of days is 30 days, user just can be accurate in current display page waiting management hourly in these 30 days to existing ad material information.The waiting of each ad material code is to show with different colors, and the waiting at weekend and workaday waiting also show to distinguish with different colors.
Step S103: input concrete waiting instruction according to user's indication.Wherein, waiting instruction comprise confirm instruction, cancel instruction, the instruction of ad material Code Selection, advertisement putting date selection instruction, advertisement putting week selection instruction, advertisement putting time period selection instruction etc.Confirming instruction, is that up-to-date Advertisement arrangement information is confirmed, through confirming that the Advertisement arrangement information of confirmation command will be stored in database.Cancelling instruction, is that current Advertisement arrangement information is cancelled, and the Advertisement arrangement information being cancelled can not be stored in database.The instruction of ad material Code Selection, for selecting to need the ad material code of waiting.Advertisement putting date selection instruction, for the exact date of selecting respective advertisement material code to throw in.Advertisement putting week selection instruction, for the concrete date in week of selecting ad material code to throw in, for example, Monday, Tu., week are third-class, if select Monday, represent can throw in corresponding advertisement each Monday, if select Saturday and Sun., represent can throw in corresponding advertisement each weekend.Advertisement putting time period selection instruction, for the concrete time period of selecting respective advertisement material code to throw in.
Step S105: generate up-to-date Advertisement arrangement information according to concrete waiting instruction, and show up-to-date Advertisement arrangement information.Specifically, before confiscating confirmation, current Advertisement arrangement information is stored in buffer memory, and sends to display module simultaneously and show.Wherein, the Advertisement arrangement information of storing in buffer memory belongs to temporary information, and after system cut-off is restarted, temporary information can be cleared.Due to before confiscating confirmation, can all temporary information of storage in buffer memory, therefore, can carry out batch setting and cancellation to Advertisement arrangement information, all Advertisement arrangement information is stored in database after not needing to arrange each time waiting.
Step S107: store up-to-date Advertisement arrangement information.Specifically, after receiving confirmation, the current Advertisement arrangement information in buffer memory is stored in database.The Advertisement arrangement information of storing in database is that user confirms the information of preserving, upper once receive confirmation before, can be stored in database always.Wherein, in step S107, also comprise the step that judges in current Advertisement arrangement information and date storehouse, whether original Advertisement arrangement information repeats, if do not repeated, store current waiting information, if repeated, revise the Advertisement arrangement information repeating.
For instance, in preferred embodiment, the concrete character waiting layout character string format of Advertisement arrangement information is: 0_2013-05-09_89D282AB-5376-4DBB-9E5E-02DD360D5B98, wherein, 89D282AB-5376-4DBB-9E5E-02DD360D5B98 represents ad material, the 0th, represent concrete input period of this ad material, that is, 00:00 is to this ad break of 00:59; 2013-05-09 is the date that represents the concrete input of this ad material, that is, and and on May 9th, 2013.
Description by above embodiment can be found out, Advertisement arrangement management method 100 can be take hour as unit and carried out accurate waiting, and can cancel in batches the waiting having arranged, solved conventional ads scheduling method single technical matters has been set, simultaneously, it supports that temporary information represents, convenient to operation, shown Advertisement arrangement is very clear, after waiting instruction input, user can see that corresponding waiting changes immediately, in addition, because the waiting of each ad material shows to distinguish with different colors, the waiting at weekend and workaday waiting also show to distinguish with different colors, therefore, improved the efficiency that arranges of Advertisement arrangement, strengthened user's experience.
Refer to Fig. 2, Fig. 2 is the process flow diagram of the Advertisement arrangement management method that provides of one embodiment of the invention, and as shown in Figure 2, Advertisement arrangement management system 200 comprises: display module 210, waiting instruction input module 220, Advertisement arrangement administration module 230, database 240
In preferred embodiment, the demonstration number of days on advertisement putting date is the multiple of 30 days or 30 days.For example, when showing that number of days is 30 days, user just can be accurate in current display page waiting management hourly in these 30 days to existing ad material information.The waiting of each ad material code is to show with different colors, and the waiting at weekend and workaday waiting also show to distinguish with different colors.
Waiting instruction input module 220, is connected with Advertisement arrangement administration module 230, according to user's indication, inputs concrete waiting instruction, and waiting instruction is sent to Advertisement arrangement administration module 230.Wherein, waiting instruction comprise confirm instruction, cancel instruction, the instruction of ad material Code Selection, advertisement putting date selection instruction, advertisement putting week selection instruction, advertisement putting time period selection instruction etc.Confirming instruction, is that up-to-date Advertisement arrangement information is confirmed, through confirming that the Advertisement arrangement information of confirmation command will be stored in database 240.Cancel instruction, be that current Advertisement arrangement information is cancelled, the Advertisement arrangement information being cancelled can not be stored in database 240.The instruction of ad material Code Selection, for selecting to need the ad material code of waiting.Advertisement putting date selection instruction, for the exact date of selecting respective advertisement material code to throw in.Advertisement putting week selection instruction, for the concrete date in week of selecting ad material code to throw in, for example, Monday, Tu., week are third-class, if select Monday, represent can throw in corresponding advertisement each Monday, if select Saturday and Sun., represent can throw in corresponding advertisement each weekend.Advertisement putting time period selection instruction, for the concrete time period of selecting respective advertisement material code to throw in.
Advertisement arrangement administration module 230, be connected with display module 210 and waiting instruction input module 220, according to the concrete waiting instruction of waiting instruction input module 220 inputs, generate up-to-date Advertisement arrangement information, and up-to-date Advertisement arrangement information is sent to display module 210, by display module 210, shown.Specifically, before confiscating confirmation, current Advertisement arrangement information is stored in buffer memory 232, and sends to display module 210 simultaneously and show.Wherein, in buffer memory 232, the Advertisement arrangement information of storage belongs to temporary information, and after system cut-off is restarted, temporary information can be cleared.Due to before confiscating confirmation, can all temporary information of storage in buffer memory 232, therefore, can carry out batch setting and cancellation to Advertisement arrangement information, all Advertisement arrangement information is stored in database 240 after not needing to arrange each time waiting.Wherein, in Advertisement arrangement administration module 230, also comprise judge module 231, be used for judging whether current Advertisement arrangement information and date storehouse 240 original Advertisement arrangement information repeat, if do not repeated, current waiting information storage is arrived to database 240, if repeated, revise the Advertisement arrangement information repeating.
Description by above embodiment can be found out, Advertisement arrangement management system 200 can be take hour as unit and carried out accurate waiting, and can cancel in batches the waiting having arranged, solved conventional ads scheduling method single technical matters has been set, simultaneously, it supports that temporary information represents, convenient to operation, shown Advertisement arrangement is very clear, after waiting instruction input, user can see that corresponding waiting changes immediately, in addition, because the waiting of each ad material shows to distinguish with different colors, the waiting at weekend and workaday waiting also show to distinguish with different colors, therefore, improved the efficiency that arranges of Advertisement arrangement, strengthened user's experience.
Advertisement arrangement management method and system thereof that above embodiment provides, can take hour as unit each ad material is carried out to accurate waiting, convenient to operation, and support that ephemeral data represents, in addition, can also carry out batch to the Advertisement arrangement having arranged and cancel, improve the efficiency that arranges of Advertisement arrangement, strengthen user's experience.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, all any modifications of doing within the spirit and principles in the present invention, be equal to and replace and improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. an Advertisement arrangement management method, is characterized in that, comprising:
According to the Advertisement arrangement information in database, the step that the ad material code of Advertisement arrangement, advertisement putting date and advertisement putting time period are shown, wherein, the described advertisement putting time period is to take hour as unit to show;
Input the step of concrete waiting instruction;
According to described concrete waiting instruction, generate up-to-date Advertisement arrangement information, and show the step of described up-to-date Advertisement arrangement information; And
Store the step of described up-to-date Advertisement arrangement information.
2. Advertisement arrangement management method as claimed in claim 1, is characterized in that:
Described concrete waiting instruction comprise confirm instruction, cancel instruction, the instruction of ad material Code Selection, advertisement putting date selection instruction, advertisement putting week selection instruction and advertisement putting time period selection instruction.
3. Advertisement arrangement management method as claimed in claim 2, it is characterized in that: described confirmation instruction is the instruction that described up-to-date Advertisement arrangement information is confirmed, through the described up-to-date Advertisement arrangement information of described confirmation confirmation command, will be stored in database.
4. Advertisement arrangement management method as claimed in claim 2, it is characterized in that, describedly according to described concrete waiting instruction, generate up-to-date Advertisement arrangement information, and the step that shows described up-to-date Advertisement arrangement information further comprises: before confiscating described confirmation, described up-to-date Advertisement arrangement information is stored in buffer memory, and show, wherein, the described up-to-date Advertisement arrangement information of storing in described buffer memory is temporary information.
5. Advertisement arrangement management method as claimed in claim 1, is characterized in that: described ad material code is one or more, the corresponding one or more advertising creatives of each ad material code.
6. an Advertisement arrangement management system, is characterized in that, comprising:
Display module, according to the Advertisement arrangement information in database, shows the ad material code of Advertisement arrangement, advertisement putting date and advertisement putting time period, and wherein, the described advertisement putting time period is to take hour as unit to show;
Waiting instruction input module, inputs concrete waiting instruction according to user's indication, and described concrete waiting instruction is sent to Advertisement arrangement administration module;
Advertisement arrangement administration module, generates up-to-date Advertisement arrangement information according to the described concrete waiting instruction of described waiting instruction input module input, and described up-to-date Advertisement arrangement information is sent to described display module, by described display module, is shown; And
Described database, for storing described up-to-date Advertisement arrangement information.
7. Advertisement arrangement management system as claimed in claim 6, is characterized in that:
Described concrete waiting instruction comprise confirm instruction, cancel instruction, the instruction of ad material Code Selection, advertisement putting date selection instruction, advertisement putting week selection instruction and advertisement putting time period selection instruction.
8. Advertisement arrangement management system as claimed in claim 7, is characterized in that:
Described Advertisement arrangement administration module also comprises buffer memory, before described Advertisement arrangement administration module is confiscated described confirmation, described up-to-date Advertisement arrangement information is to be stored in described buffer memory, and wherein, the described up-to-date Advertisement arrangement information of storing in described buffer memory is temporary information.
9. Advertisement arrangement management system as claimed in claim 7, is characterized in that:
Described Advertisement arrangement administration module also comprises judge module, for judging whether the described Advertisement arrangement information of described up-to-date Advertisement arrangement information and described database repeats, if do not repeated, described up-to-date Advertisement arrangement information storage is arrived to described database, if repeated, revise the Advertisement arrangement information repeating.
10. Advertisement arrangement management system as claimed in claim 6, is characterized in that:
Described ad material code is one or more, the corresponding one or more advertising creatives of each ad material code.
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| CN201310494027.6A CN103514561A (en) | 2013-10-21 | 2013-10-21 | Advertisement scheduling management method and system |
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| CN104463460A (en) * | 2014-12-03 | 2015-03-25 | 北京国双科技有限公司 | Method and device for processing scheduling information for network data delivery |
| CN105025336A (en) * | 2015-06-30 | 2015-11-04 | 广州西维尔计算机系统有限公司 | Intelligent visual advertisement scheduling method and system |
| CN105184550A (en) * | 2015-09-30 | 2015-12-23 | 车智互联（北京）科技有限公司 | Method, server and system for scheduling data management |
| CN105989038A (en) * | 2015-02-02 | 2016-10-05 | 腾讯科技（深圳）有限公司 | Information processing method and information input platform |
| CN108197994A (en) * | 2018-01-02 | 2018-06-22 | 珠海兴业新材料科技有限公司 | Advertisement placement method, system, terminal and computer readable storage medium |
| CN108399552A (en) * | 2018-01-15 | 2018-08-14 | 中科富创（北京）科技有限公司 | Self-advertisement method and device for intelligent express delivery cabinet |
| CN105989038B (en) * | 2015-02-02 | 2019-07-16 | 腾讯科技（深圳）有限公司 | A kind of information processing method and information release platform |
| CN110956487A (en) * | 2019-10-31 | 2020-04-03 | 武汉朝牌工场广告制作有限公司 | Intelligent management energy-saving system for advertising signboard |
| CN111667323A (en) * | 2020-06-30 | 2020-09-15 | 成都新潮传媒集团有限公司 | Advertisement point location margin scheduling method and device and computer equipment |
| CN112291482A (en) * | 2020-09-23 | 2021-01-29 | 湖南声广信息科技有限公司 | Automatic arranging method and terminal for broadcast station advertisement |
| CN112788386A (en) * | 2019-11-06 | 2021-05-11 | 西安诺瓦星云科技股份有限公司 | Program scheduling generation method and device |
| CN113393259A (en) * | 2021-05-10 | 2021-09-14 | 广州裕睿信息科技有限公司 | Method, system, device and storage medium for advertisement scheduling |
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| CN104463460A (en) * | 2014-12-03 | 2015-03-25 | 北京国双科技有限公司 | Method and device for processing scheduling information for network data delivery |
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| CN108399552A (en) * | 2018-01-15 | 2018-08-14 | 中科富创（北京）科技有限公司 | Self-advertisement method and device for intelligent express delivery cabinet |
| CN110956487A (en) * | 2019-10-31 | 2020-04-03 | 武汉朝牌工场广告制作有限公司 | Intelligent management energy-saving system for advertising signboard |
| CN112788386A (en) * | 2019-11-06 | 2021-05-11 | 西安诺瓦星云科技股份有限公司 | Program scheduling generation method and device |
| CN112788386B (en) * | 2019-11-06 | 2023-12-05 | 西安诺瓦星云科技股份有限公司 | Program schedule generation method and device |
| CN111667323A (en) * | 2020-06-30 | 2020-09-15 | 成都新潮传媒集团有限公司 | Advertisement point location margin scheduling method and device and computer equipment |
| CN112291482A (en) * | 2020-09-23 | 2021-01-29 | 湖南声广信息科技有限公司 | Automatic arranging method and terminal for broadcast station advertisement |
| CN113393259A (en) * | 2021-05-10 | 2021-09-14 | 广州裕睿信息科技有限公司 | Method, system, device and storage medium for advertisement scheduling |
| CN113393259B (en) * | 2021-05-10 | 2024-03-29 | 广州裕睿信息科技有限公司 | Advertisement scheduling method, system, device and storage medium |
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Effective date of registration: 20141014 Address after: 518000 Guangdong city of Shenzhen province Futian District Che Kung Temple Tian An Innovation and Technology Square A1403-51 Applicant after: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Address before: 6, Dongguan City, Guangdong Province, 1 Hui Feng Road, central E No. 511700, 01 Applicant before: Dongxin Netwooks Tech Co., Ltd., Dongguan City |
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Application publication date: 20140115 |
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| RJ01 | Rejection of invention patent application after publication |