CN107578287A - The frequency control method and device of advertisement putting - Google Patents
The frequency control method and device of advertisement putting Download PDFInfo
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- CN107578287A CN107578287A CN201710799958.5A CN201710799958A CN107578287A CN 107578287 A CN107578287 A CN 107578287A CN 201710799958 A CN201710799958 A CN 201710799958A CN 107578287 A CN107578287 A CN 107578287A
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Abstract
The invention discloses a kind of frequency control method of advertisement putting and device, it is related to Internet technical field, main purpose is existing when needing to carry out frequency control to ultra-large advertisement putting, artificial setting frequency control takes long, easily there is error on control strategy, the problem of influenceing the effect of advertisement putting.Main technical schemes：The dispensing environment of advertising user to be put is obtained by supplier's platform SSP；User is divided according to frequency demand according to the dispensing environment, the frequency demand is used to react under different dispensing environment user to the demand of advertisement putting number；For the frequency control strategy of the user configuration matching after division, the frequency control strategy is the advertisement putting frequency control method suitable for different frequency demand users；The frequency control of advertisement putting is carried out to the user according to the frequency control strategy of configuration.It is mainly used in the frequency control of advertisement putting.
Description
Technical field
The present invention relates to Internet technical field, more particularly to the frequency control method and device of a kind of advertisement putting.
Background technology
With the extension of the Internet, applications scope, carry out advertisement transaction with advertisement position owning side and realized the dispensing of advertisement
The act of first choice through launching advertisement as each advertiser.Wherein, the waste in order to avoid advertisement putting and unnecessary dispensing,
Need to be controlled the advertisement exposure frequency.
At present, existing advertiser party in request's platform (Demand-Side Platform, DSP) ask launch advertisement when,
Under each advertisement group, corresponding frequency control cycle and frequency can be set to control number, then pass through supplier's platform (Sell-Side
Platform, SSP) intelligence management media advertisement position stock, optimize the dispensing of advertisement, for example, advertisement group include it is a plurality of extensively
Accuse, one group of advertisement be arranged to 1 user daily at most it can be seen that the advertisement group in 10 advertisements, by identify user use
When terminal device ID number is to determine that the exposure frequency of the advertisement of the advertisement group reaches 10 times, then no longer being launched to this ID should
Advertisement under advertisement group, still, when needing to carry out frequency control to ultra-large advertisement putting, frequency control is manually set
It is time-consuming long, easily there is the error on control strategy, influence the effect of advertisement putting.
The content of the invention
In view of this, the present invention provides a kind of frequency control method and device of advertisement putting, and main purpose is existing
When needing to carry out frequency control to ultra-large advertisement putting, manually set frequency control to take long, easily control
Error on system strategy, the problem of influenceing the effect of advertisement putting.
According to one aspect of the invention, there is provided a kind of frequency control method of advertisement putting, including：
The dispensing environment of advertising user to be put is obtained by supplier's platform SSP；
User is divided according to frequency demand according to the dispensing environment, the frequency demand is used to react different throwings
User is put under environment to the demand of advertisement putting number；
For the frequency control strategy of the user configuration matching after division, the frequency control strategy is suitable for the different frequencys
The advertisement putting frequency control method of demand user；
The frequency control of advertisement putting is carried out to the user according to the frequency control strategy of configuration.
Further, it is described division is carried out according to frequency demand to user to include according to the dispensing environment：
According to the frequency demand parsing user's login banner launched in environment, the frequency demand includes scene level frequency
Secondary control demand and application APP level frequency control demand；
User is divided into by scene level frequency control, and/or APP level frequency controls according to the result after parsing.
Further, the frequency control strategy according to configuration to the user carry out advertisement putting frequency control it
Before, methods described also includes：
By presetting database respectively to corresponding to user corresponding to scene level frequency control, and/or APP level frequency controls
User carries out frequency counting.
Further, the frequency control strategy includes strict frequency control strategy and non-critical frequency control strategy,
The frequency control that the frequency control strategy according to configuration carries out advertisement putting to the user includes：
If user's frequency number of record is more than the first frequency threshold value, according to strict frequency control strategy to described
User carries out advertisement putting frequency control corresponding to user corresponding to scene level frequency control, and/or the APP levels frequency control
System；And/or
If user's frequency number of record is more than the second frequency threshold value, according to non-critical frequency control strategy to institute
State user corresponding to APP level frequency controls and carry out advertisement putting frequency control.
Further, the frequency control strategy according to configuration to the user carry out advertisement putting frequency control it
Before, methods described also includes：
For the strict frequency control strategy and the non-critical frequency control strategy be respectively configured the first frequency threshold value and
Second frequency threshold value.
Further, methods described also includes：
Inquire about the advertisement putting frequency of user from presetting database by asynchronous data inquiry mode, and by the knot of inquiry
Fruit is returned in SSP business process, to carry out carrying out the frequency of advertisement putting to the user according to the frequency control strategy of selection
The step of secondary control.
Further, the frequency control strategy according to configuration to the user carry out advertisement putting frequency control it
Afterwards, methods described also includes：
Timing is carried out to the frequency control of user, is more than default timing time when the frequency control time of the user, then
Restart the frequency control step of advertisement putting in SSP business process.
Further, the frequency control strategy according to configuration to the user carry out advertisement putting frequency control it
Before, methods described also includes：
User profile is parsed, and the abnormal advertisement in advertisement to be put is filtered according to the result after parsing.
According to one aspect of the invention, there is provided a kind of frequency control device of advertisement putting, including：
Acquiring unit, for obtaining the dispensing environment of advertising user to be put by supplier's platform SSP；
Division unit, for being divided according to the dispensing environment to user according to frequency demand, the frequency demand
For reacting under different dispensing environment user to the demand of advertisement putting number；
Dispensing unit, for the frequency control strategy for the user configuration matching after division, the frequency control strategy is
Suitable for the advertisement putting frequency control method of different frequency demand users；
Control unit, the frequency control of advertisement putting is carried out to the user for the frequency control strategy according to configuration.
Further, the division unit includes：
Parsing module, for being needed according to the frequency demand parsing user's login banner launched in environment, the frequency
Ask including scene level frequency control demand and application APP level frequency control demand；
Division module, for user to be divided into scene level frequency control, and/or APP levels frequency according to the result after parsing
Secondary control.
Further, described device also includes：
Counting unit, for by presetting database respectively to user, and/or APP levels corresponding to scene level frequency control
User corresponding to frequency control carries out frequency counting.
Further, the frequency control strategy includes strict frequency control strategy and non-critical frequency control strategy,
Described control unit, if being more than the first frequency threshold value specifically for the user's frequency number recorded, according to
Strict frequency control strategy corresponding to user corresponding to the scene level frequency control, and/or the APP levels frequency control to using
Family carries out advertisement putting frequency control；And/or
Described control unit, if the user's frequency number for being specifically additionally operable to record is more than the second frequency threshold value, press
Advertisement putting frequency control is carried out to user corresponding to the APP levels frequency control according to non-critical frequency control strategy.
The dispensing unit, it is additionally operable to as the strict frequency control strategy and the non-critical frequency control strategy difference
Configure the first frequency threshold value and the second frequency threshold value.
Further, described device also includes：
Query unit, for inquiring about the advertisement putting frequency of user from presetting database by asynchronous data inquiry mode
It is secondary, and the result of inquiry is returned in SSP business process, so that the frequency control strategy carried out according to selection enters to the user
The step of frequency control of row advertisement putting.
Further, described device also includes：
Start unit, for carrying out timing to the frequency control of user, it is more than in advance when the frequency control time of the user
If timing time, then the frequency control step of advertisement putting in SSP business process is restarted.
Further, described device also includes：
Filter element, for parsing user profile, and the exception filtered according to the result after parsing in advertisement to be put is wide
Accuse.
According to another aspect of the invention, there is provided a kind of storage medium, being stored with least one in the storage medium can
Execute instruction, the executable instruction make computing device be operated as corresponding to the frequency control method of above-mentioned advertisement putting.
In accordance with a further aspect of the present invention, there is provided a kind of terminal, including：Processor, memory, communication interface and communication
Bus, the processor, the memory and the communication interface complete mutual communication by the communication bus；
The memory is used to deposit an at least executable instruction, and the executable instruction makes the computing device above-mentioned
Operated corresponding to the frequency control method of advertisement putting.
By above-mentioned technical proposal, technical scheme provided in an embodiment of the present invention at least has following advantages：
The invention provides a kind of frequency control method of advertisement putting and device, is obtained first by supplier's platform SSP
The dispensing environment of advertising user to be put is taken, then user is divided according to frequency demand according to the dispensing environment, institute
State frequency demand and be used to react under different dispensing environment user to the demand of advertisement putting number, then be the user configuration after division
The frequency control strategy of matching, the frequency control strategy are the advertisement putting frequency control suitable for different frequency demand users
Method, the frequency control of advertisement putting is finally carried out to the user according to the frequency control strategy of configuration.With existing when needs
When carrying out frequency control to ultra-large advertisement putting, manually set frequency control to take long, control strategy easily occur
On error, the effect for influenceing advertisement putting compares, and the embodiment of the present invention is different by dividing user according to frequency demand
Level, then configure different frequency control strategies with different levels and carry out frequency control, realization need not be manually set and the frequency
The automation of control, the fault rate of the frequency control strategy of large-scale consumer advertisement putting is avoided, so as to improve advertisement putting
The efficiency of frequency control.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And can be practiced according to the content of specification, and in order to allow above and other objects of the present invention, feature and advantage can
Become apparent, below especially exemplified by the embodiment of the present invention.
Brief description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this area
Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：
Fig. 1 shows a kind of frequency control method flow chart of advertisement putting provided in an embodiment of the present invention；
Fig. 2 shows the frequency control method flow chart of another advertisement putting provided in an embodiment of the present invention；
Fig. 3 shows a kind of frequency control business thread schematic diagram of Asynchronous Request provided in an embodiment of the present invention；
Fig. 4 shows a kind of frequency control device block diagram of advertisement putting provided in an embodiment of the present invention；
Fig. 5 shows the frequency control device block diagram of another advertisement putting provided in an embodiment of the present invention；
Fig. 6 shows a kind of terminal schematic diagram provided in an embodiment of the present invention.
Embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in accompanying drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
Limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
The embodiments of the invention provide a kind of frequency control method of advertisement putting, as shown in figure 1, methods described includes：
101st, the dispensing environment of advertising user to be put is obtained by supplier's platform SSP.
Wherein, the advertising user to be put is provides the user that advertisement position carries out lower sending advertisement by SSP platforms, typically
, user's number is ten million or more than one hundred million ranks, and the frequency is carried out in order to accurately launch advertisement in terminal device to each user
It is determined, reduces unnecessary advertisement exposure, the frequency of advertisement putting can be controlled.The dispensing environment of the user is user
The platform environment of advertisement is watched, website, social software, electric business class website, video website etc., the embodiment of the present invention can be included
It is not specifically limited.Due in each advertisement launching platform, a login account being used from subscriber self-registration always, i.e.,
User identifies (identification, ID), and the dispensing environment of user can be uniquely determined by this mark, for example, with
The QQ number or WeChat ID at family can both determine the dispensing environment that user is social software, and the embodiment of the present invention does not do specific limit
It is fixed.
Allowed extensively it should be noted that advertisement transaction platform (advertisement exchange, ADX) provides transaction platform
The buyer (advertiser) and the seller (advertisement position owning side) for accusing transaction are liberally merchandised.ADX, which is connected to, serves advertiser
DSP and advertisement owning side SSP, DSP provides ad placement services for advertiser, and advertiser is wide by being set in DSP platform
The target audience of announcement, the user of advertisement as to be put, launch the information such as region, advertisement bid；SSP for possess media resource and
The platform of customer flow, such as：The internet platforms such as major portal website, each social software, electric business class website, video website,
SSP platforms provide the information such as advertisement page, advertisement position.Specifically, when a user accesses the advertisement position page on a user device
When, SSP sends ad-request to ADX, SSP the specifying information of advertisement position, such as affiliated website, lowest offer and by point
The customer attribute information obtained after analysis is transmitted to each DSP, and each DSP starts to bid to this showing advertisement, bids
Victor can just allow the showing advertisement of oneself on this advertisement position, and then allow user to see, therefore in launch process,
DSP can set the frequency control for launching advertisement.
102nd, user is divided according to frequency demand according to the dispensing environment.
Wherein, it is described to the demand of advertisement putting number to be used to react user under different dispensing environment for the frequency demand
Frequency demand includes scene level frequency control demand and application APP level frequency control demand, the scene level frequency control
Demand processed is that user sees the number of advertisement in full page in a certain time interval, it is understood that is user certain
The number of advertisement page is seen in time interval in accession page, the APP levels frequency control demand is user in a timing
Between see the number of same advertisement in interval, specific number can be preset by developer, can also be by system after
Platform calculates optimal number, and the embodiment of the present invention is not specifically limited.The principle of the division can watch advertisement by user
Environment carried out with frequency demand it is corresponding, as user's word watch launch advertisement environment concrete scene.For example, the dispensing of user
Environment can be retrieved as mail box environment by the Email Accounts of user, again can be by APP because mailbox can both have been logged in by webpage
Logged in, then mail box environment confirms as scene level frequency control, i.e., user is divided into the use of scene level frequency control demand
Family.And for example, the dispensing environment of user can swim account by the hand of user and be retrieved as hand lantern border, may only be stepped on by APP
Record, then hand lantern border corresponds to APP level frequency controls, i.e., user is divided into the user of APP level frequency control demands.
It should be noted that because advertisement putting is advertisement once showing for user, and advertiser is to pass through dispensing
Number paid, therefore, advertiser wishes the enough numbers of the advertisement putting of oneself, it is also desirable to which advertisement putting is reduced
Unnecessary repetition, then need to carry out optimum setting to frequency demand, rather than by artificial direct setting, for example, above-mentioned
Optimal number can be calculated using machine learning algorithm according to the impressions and paid cases that set in the past, the present invention
Embodiment is not specifically limited.In addition, advertisement page is major portal website, each social software, electric business class website, video website
Deng a specific webpage in the media Internet platform for launching advertisement, dedicated for launching advertisement, advertisement position is advertisement page
In dispensing advertisement position, one or more advertisement positions can be included in advertisement page, and advertisement position is in advertisement page
The position embodiment of the present invention is not specifically limited.
103rd, it is the frequency control strategy of the user configuration matching after division.
Wherein, the frequency control strategy is the advertisement putting frequency control method suitable for different frequency demand users,
In general, the strategy of frequency control is specifically as follows one frequency threshold value of setting, when system background is counted to advertisement putting
After number, threshold value is reached, then advertisement is no longer launched to this user, or same advertisement no longer is launched to this user, can be with
Advertisement is launched including reducing, the embodiment of the present invention is not specifically limited.
It should be noted that frequency control strategy is typically preset by the developer in SSP platforms, carrying out subsequently
During matching, it is only necessary to which it is corresponding that the user of the division frequency demand in 102 steps with frequency control strategy carries out matching, so that it may
To carry out frequency control according to corresponding frequency control strategy.
104th, the frequency control of advertisement putting is carried out to the user according to the frequency control strategy of configuration.
Advertisement is launched to user by the frequency control strategy configured in SSP platforms and carries out frequency control, reduces advertiser
Fault rate is thought by the DSP platform setting frequency, frequency control is transferred to supplier, improves the efficiency of frequency control.
The invention provides a kind of frequency control method of advertisement putting, ought be needed to ultra-large advertisement throwing with existing
When putting line frequency secondary control into, manually set frequency control to take long, the error on control strategy easily occur, influence advertisement throwing
The effect put is compared, and the embodiment of the present invention is by the way that user to be divided to different levels according to frequency demand, then with different levels
Configure different frequency control strategies and carry out frequency control, realization need not be manually set and the automation of frequency control, avoids big
The fault rate for the frequency control strategy that scale user advertising is launched, so as to improve the efficiency of the frequency control of advertisement putting.
The embodiments of the invention provide the frequency control method of another advertisement putting, as shown in Fig. 2 methods described bag
Include：
201st, the dispensing environment of advertising user to be put is obtained by supplier's platform SSP.
This step is identical with step 101 method shown in Fig. 1, will not be repeated here.
It should be noted that the user equipment in the embodiment of the present invention includes PC equipment and mobile device, mobile device bag
Include the smart machines such as mobile phone, PAD, wearable device, car-mounted terminal, user can be conducted interviews portal by the said equipment
Stand, social software, electric business class website, the internet platform such as video website.Further, since current SSP platforms support multi-product
Access, inside system SSP, each access product have it is a set of belong to this product property set of oneself, including the product
All scenes, All Policies etc., equivalent to point for having one layer of NameSpace namespace between each access product independently of each other
Cut, and each access product, there is a handling process (Processor) to correspond to therewith, without multiple products of specific demand
Same Processor can be multiplexed, the access product for having specific demand, using oneself single Processor, was both accomplished
The unification of multiple products, have and accomplished a certain degree of automation.
202nd, according to the frequency demand parsing user's login banner launched in environment.
Wherein, user's login banner is that user's login can watch account used in advertising platform, such as user
The account that Website login, social software, electric business class website, video website etc. use, this account is defined as to identify user's
Unique mark, in order to realize the optimization of the frequency control of advertisement putting, accuracy in different platform, a user can be right
Multiple account numbers are answered, so as to which in division, division rule can be preset, so as to realize that user enters in some advertisement position
The frequency control of row advertisement putting, improve flow, the high efficiency used of advertisement.The frequency demand includes scene level frequency control
Demand and application APP level frequency control demand processed, different login banners can correspond to different frequency demands.Pass through
Parse user's login banner in the dispensing environment, the accurate frequency demand for parsing user, for change provide by different level division according to
According to improving the frequency control degree of accuracy of advertisement putting.
It should be noted that when carrying out matching division, in general, it can be that will only possess APP to preset division rule
The user of type of platform account is defined as APP level frequency control demands, will possess APP type of platform accounts, possesses website again
The user of type of platform account is defined as scene level frequency control demand, can also be carried out according to frequency of usage of user account etc.
Division, the embodiment of the present invention are not specifically limited.
203rd, user is divided into by scene level frequency control, and/or APP level frequency controls according to the result after parsing.
By the way that user accurately is divided into scene level frequency control, and/or APP level frequency controls, need the different frequencys
The user asked obtains the frequency of different advertisement puttings, reduces advertisement putting and different user is bothered, and reduces invalid push,
Improve flow utilization rate.
204th, it is the frequency control strategy of the user configuration matching after division.
Wherein, the frequency control strategy includes strict frequency control strategy and non-critical frequency control strategy, described
Strict frequency control strategy be when by count advertisement putting number reach certain threshold value when, scene level frequency control, and/or
With advertisement is no longer launched per family corresponding to APP levels frequency control, extremely untill default timing time is reached, for example, working as user
It is more than the threshold of setting in the number for seeing advertisement corresponding to scene level frequency control in full page in a certain time interval
Value, then the page downloading advertisement no longer browsed to user, for another example, when user corresponding to APP level frequency controls one timing
Between see that the number of same advertisement is more than the threshold value of setting in interval, then the page downloading no longer browsed to user is same
Advertisement.The non-critical frequency control strategy is the strategy just for user's progress frequency control of APP level frequency controls, to work as
When reaching certain threshold value by counting advertisement putting number, the advertisement position in user's browsing pages corresponding to APP level frequency controls
The advertisement number issued is cut down, and the number embodiment of the present invention of reduction is not specifically limited.For example, when user is in APP levels
See that the number of same advertisement is more than the threshold value of setting corresponding to frequency control in a certain time interval, then reduce to user
The number of the same advertisement of page downloading browsed.Prevent frequency control strategy in filling rate not by the matching of different control strategies
When sufficient, flow is caused to waste.
It should be noted that in general, in order to ensure to cause unnecessary flow to waste and save advertisement in frequency control
Main to pay the expense for launching advertisement, the frequency control strategy in SSP platforms can be set as strict frequency control by technical staff
Strategy, situations such as launching advertising expenditure is paid for different times, different advertisement putting scenes, different advertisers, advertiser,
The corresponding lists of matching can be previously generated in SSP platforms, according to different times, different advertisement putting scenes, different advertisers,
Advertiser pays situations such as launching advertising expenditure and not doing specific limit to user configuration frequency control strategy, the embodiment of the present invention
It is fixed.
205th, by presetting database respectively to user corresponding to scene level frequency control, and/or APP level frequency controls pair
The user answered carries out frequency counting.
Wherein, the presetting database be user store the frequency count database, due to frequency timing data volume very
Greatly, the big database of storage data quantity rank, such as Redis databases, the embodiment of the present invention can be selected to be not specifically limited.
It should be noted that when carrying out frequency counting by Redis, current SSP platforms can be sent by thread
Counting requests, as shown in figure 3, realizing the purpose of the asynchronously times of acquisition data from Redis by asynchronous thread pool.
The asynchronous access of Redis services, has used special thread pool to handle Redis access request, has realized to original business
Minimum purpose can be influenceed.
206th, the first frequency threshold is respectively configured for the strict frequency control strategy and the non-critical frequency control strategy
Value and the second frequency threshold value.
Wherein, first frequency threshold value is the threshold value of strict frequency control strategy configuration, and second frequency threshold value is
The threshold value of non-critical frequency control strategy configuration, the first frequency threshold value are configurable to identical threshold value with the second frequency threshold value,
Different threshold values can also be configured to, the embodiment of the present invention is not specifically limited, and e.g., the first frequency threshold value can be 20, second
Frequency threshold value can be 20, or 30, the embodiment of the present invention is not specifically limited.
It should be noted that in general, the first frequency threshold value is that the technical staff of SSP platforms is defeated with the second frequency threshold value
The numerical value entered, therefore, the numerical value of reception is directly configured to by strict frequency control strategy and non-critical frequency control by SSP platforms
The first frequency threshold value and the second frequency threshold value is respectively configured in strategy processed, specific so as to carry out threshold value corresponding to frequency control strategy
Change, differentiationization, be accurately implemented into the frequency control strategy corresponding relation up to given threshold.
If 207a, user's frequency number of record are more than the first frequency threshold value, according to strict frequency control strategy
Advertisement putting frequency is carried out to user corresponding to user corresponding to the scene level frequency control, and/or the APP levels frequency control
Secondary control.
It should be noted that due to strict frequency control strategy can be directed to user corresponding to scene level frequency control and/
Or user corresponding to APP level frequency controls, this strict frequency control strategy be commonly using, and advertisement can be greatly improved
The efficiency of the frequency control of dispensing.Come out in real time obtaining the advertisement putting frequency of record from Redis, and with first frequency
Threshold value is judged.In general, single key is used for a user, therefore, this user is launched in navigation process
Advertisement, it will be counted in the number write-in Redis of advertisement putting so as to realize.
For the embodiment of the present invention, if the step 207b arranged side by side with step 207a, user's frequency number of record are big
In the second frequency threshold value, then advertisement is carried out to user corresponding to the APP levels frequency control according to non-critical frequency control strategy
Launch frequency control.
For example, the frequency number that record user is launched advertisement is 5 times, more than the second frequency threshold value 4 times, then according to non-sample
Frequency control strategy carries out advertisement putting frequency control to user corresponding to APP level frequency controls, that is, reduces to user and browse APP
Advertisement position in issue the number of same advertisement.
It should be noted that the strategy of the advertisement position for launching advertisement is set, when can be for same advertisement position,
A variety of strategies such as system SSP support is bidded, more advertisement source prioritized contentions, more advertisement sources shunt in proportion, it is same to ensure
Advertisement position reasonable and make full use of so that the interests of flow side tend to maximize, and are such as manually specified, same location advertising
On, the priority orders and its pattern of each advertisement source have technical staff to preset, so as to ensure making full use of for flow；Such as
Distributing strategy, on same location advertising, in addition to priority orders, it can also be set as that some special advertisers retain one
The flow of certainty ratio, ensure the interests of the advertiser of high priority, also bring more flexible realization mode for flow side, the present invention
Embodiment is not specifically limited.
Further, before step 207a and 207b, the embodiment of the present invention can also include：Pass through asynchronous data issuer
Formula inquires about the advertisement putting frequency of user from presetting database, and the result of inquiry is returned in SSP business process, to enter
The step of row carries out the frequency control of advertisement putting according to the frequency control strategy of selection to the user.
It should be noted that presetting database can be Redis, when inquiring about advertisement putting number, can utilize asynchronous
Abnormal inquiry mode in thread pool is carried out, as shown in figure 3, being asked for Redis get, simplifies key design, single use
Family uses single key, to reduce key quantity, reduces the access times to Redis, is asked for Redis set, except making
With outside asynchronous system, the result that business thread have ignored asynchronous thread returns, and this is for count accuracy based on frequency control
It is required that design that is true and making can be suitably reduced under the business so that the set of our counting is asked to business thread
For, performance loss is smaller.
Further, the embodiment of the present invention can also include：Timing is carried out to the frequency control of user, when the user's
The frequency control time is more than default timing time, then restarts the frequency control step of advertisement putting in SSP business process.
Wherein, in order to avoid user accesses same platform for a long time or browses the same page, will have been launched
Advertisement forget to fall, it is necessary to launch advertisement again, therefore, frequency control can be restarted, so as to realize effectively
The advertisement that long-time is browsed by user is re-started into dispensing, improves the efficiency of advertisement putting.Shown timing is to enter to user
Start timing under row during sending advertisement, the default timing time can be 1 hour, 2 hours, and the embodiment of the present invention does not do specific limit
It is fixed.
Further, before step 207a and 207b, the embodiment of the present invention can also include：Parse user profile, and root
The abnormal advertisement in advertisement to be put is filtered according to the result after parsing.
Wherein, in order to protect the interests of media side, SSP platforms provide real-time ad review system, pass through intelligent sieve
The mode that choosing and artificial screening are combined, would detract from media side's interests, damages the abnormal advertisement that Consumer's Experience etc. does not conform to rule in real time
Intention is shielded, protection medium brand image.The filtering can be by big data model analysis by sensitive vocabulary, violation word
Converge and delete, can also be shown all advertisements by Visualization Platform, so as to artificial screening.Data after screening, can
To form filtering rule, so as to the filtering of engine on real time propelling movement to line.For example, the age of user in user profile is 16 years old,
Then the advertisement of sensitive vocabulary or inapplicable under-18s user are filtered.
The invention provides the frequency control method of another advertisement putting, the embodiment of the present invention passes through according to frequency demand
User is divided into scene level frequency control, APP level frequency controls, then by asynchronous thread to scene level frequency control, APP
Level frequency control is counted, when count threshold corresponding to arrival, according to strict frequency control strategy or non-critical frequency control
System strategy carries out frequency control, realizes the automation of frequency control, avoids the frequency control strategy of large-scale consumer advertisement putting
Fault rate, in the case of without performance loss, realize the counting and timing of ultra-large data, the business for reducing SPP platforms disappears
Consumption, so as to improve the efficiency of the frequency control of advertisement putting.
Further, as the realization to method shown in above-mentioned Fig. 1, the embodiments of the invention provide a kind of advertisement putting
Frequency control device, as shown in figure 4, the device includes：Acquiring unit 31, division unit 32, dispensing unit 33, control unit
34。
Acquiring unit 31, for obtaining the dispensing environment of advertising user to be put by supplier's platform SSP；The acquisition
Unit 31 performs the dispensing ring that advertising user to be put is obtained by supplier's platform SSP for the frequency control device of advertisement putting
The functional module in border.
Division unit 32, for being divided according to the dispensing environment to user according to frequency demand, the frequency needs
Ask for reacting under different dispensing environment user to the demand of advertisement putting number；The division unit 32 is the frequency of advertisement putting
Secondary control device performs the functional module divided according to the dispensing environment to user according to frequency demand.
Dispensing unit 33, for the frequency control strategy for the user configuration matching after division, the frequency control strategy
For the advertisement putting frequency control method suitable for different frequency demand users；The dispensing unit 33 is the frequency of advertisement putting
Control device performs the functional module of the frequency control strategy for the user configuration matching after division.
Control unit 34, the frequency control of advertisement putting is carried out to the user for the frequency control strategy according to configuration
System.Described control unit 34 is performed according to the frequency control strategy of configuration to the user for the frequency control device of advertisement putting
Carry out the functional module of the frequency control of advertisement putting.
The invention provides a kind of frequency control device of advertisement putting, ought be needed to ultra-large advertisement throwing with existing
When putting line frequency secondary control into, manually set frequency control to take long, the error on control strategy easily occur, influence advertisement throwing
The effect put is compared, and the embodiment of the present invention is by the way that user to be divided to different levels according to frequency demand, then with different levels
Configure different frequency control strategies and carry out frequency control, realization need not be manually set and the automation of frequency control, avoids big
The fault rate for the frequency control strategy that scale user advertising is launched, so as to improve the efficiency of the frequency control of advertisement putting.
Further, as the realization to method shown in above-mentioned Fig. 2, the embodiments of the invention provide another advertisement putting
Frequency control device, as shown in figure 5, the device includes：Acquiring unit 41, division unit 42, dispensing unit 43, control unit
44th, counting unit 45, query unit 46, start unit 47, filter element 48.
Acquiring unit 41, for obtaining the dispensing environment of advertising user to be put by supplier's platform SSP；
Division unit 42, for being divided according to the dispensing environment to user according to frequency demand, the frequency needs
Ask for reacting under different dispensing environment user to the demand of advertisement putting number；
Dispensing unit 43, for the frequency control strategy for the user configuration matching after division, the frequency control strategy
For the advertisement putting frequency control method suitable for different frequency demand users；
Control unit 44, the frequency control of advertisement putting is carried out to the user for the frequency control strategy according to configuration
System.
Specifically, the division unit 42 includes：
Parsing module 4201, for according to the frequency demand parsing user's login banner launched in environment, the frequency
Secondary demand includes scene level frequency control demand and application APP level frequency control demand；
Division module 4202, for user to be divided into scene level frequency control, and/or APP according to the result after parsing
Level frequency control.
Further, described device also includes：
Counting unit 45, for by presetting database respectively to user, and/or APP corresponding to scene level frequency control
User corresponding to level frequency control carries out frequency counting.
Described control unit 44, if being more than the first frequency threshold value specifically for the user's frequency number recorded, press
According to strict frequency control strategy to corresponding to user corresponding to the scene level frequency control, and/or the APP levels frequency control
User carries out advertisement putting frequency control；And/or
Described control unit 44, if the user's frequency number for being specifically additionally operable to record is more than the second frequency threshold value,
Advertisement putting frequency control is carried out to user corresponding to the APP levels frequency control according to non-critical frequency control strategy.
The dispensing unit 43, it is additionally operable to as the strict frequency control strategy and the non-critical frequency control strategy point
The first frequency threshold value and the second frequency threshold value are not configured.
Further, described device also includes：
Query unit 46, for inquiring about the advertisement putting frequency of user from presetting database by asynchronous data inquiry mode
It is secondary, and the result of inquiry is returned in SSP business process, so that the frequency control strategy carried out according to selection enters to the user
The step of frequency control of row advertisement putting.
Further, described device also includes：
Start unit 47, for carrying out timing to the frequency control of user, it is more than when the frequency control time of the user
Default timing time, then restart the frequency control step of advertisement putting in SSP business process.
Further, described device also includes：
Filter element 48, the exception in advertisement to be put is filtered for parsing user profile, and according to the result after parsing
Advertisement.
The invention provides the frequency control device of another advertisement putting, the embodiment of the present invention passes through according to frequency demand
User is divided into scene level frequency control, APP level frequency controls, then by asynchronous thread to scene level frequency control, APP
Level frequency control is counted, when count threshold corresponding to arrival, according to strict frequency control strategy or non-critical frequency control
System strategy carries out frequency control, realizes the automation of frequency control, avoids the frequency control strategy of large-scale consumer advertisement putting
Fault rate, in the case of without performance loss, realize the counting and timing of ultra-large data, the business for reducing SPP platforms disappears
Consumption, so as to improve the efficiency of the frequency control of advertisement putting.
A kind of storage medium is provided according to one embodiment of the invention, it is executable that the storage medium is stored with least one
Instruction, the computer executable instructions can perform the frequency control method of the advertisement putting in above-mentioned any means embodiment.
Fig. 6 shows a kind of structural representation of the terminal provided according to one embodiment of the invention, of the invention specific real
Specific implementation of the example not to terminal is applied to limit.
As shown in fig. 6, the terminal can include：Processor (processor) 502, communication interface (Communications
Interface) 504, memory (memory) 506 and communication bus 508.
Wherein：Processor 502, communication interface 504 and memory 506 complete mutual lead to by communication bus 508
Letter.
Communication interface 504, for being communicated with the network element of miscellaneous equipment such as client or other servers etc..
Processor 502, for configuration processor 510, the frequency control method that can specifically perform above-mentioned advertisement putting is implemented
Correlation step in example.
Specifically, program 510 can include program code, and the program code includes computer-managed instruction.
Processor 502 is probably central processor CPU, or specific integrated circuit ASIC (Application
Specific Integrated Circuit), or it is arranged to implement the integrated electricity of one or more of the embodiment of the present invention
Road.The one or more processors that terminal includes, can be same type of processor, such as one or more CPU；Can also be
Different types of processor, such as one or more CPU and one or more ASIC.
Memory 506, for depositing program 510.Memory 506 may include high-speed RAM memory, it is also possible to also include
Nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.
Program 510 specifically can be used for so that processor 502 performs following operation：
The dispensing environment of advertising user to be put is obtained by supplier's platform SSP；
User is divided according to frequency demand according to the dispensing environment, the frequency demand is used to react different throwings
User is put under environment to the demand of advertisement putting number；
For the frequency control strategy of the user configuration matching after division, the frequency control strategy is suitable for the different frequencys
The advertisement putting frequency control method of demand user；
The frequency control of advertisement putting is carried out to the user according to the frequency control strategy of configuration.
Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein.
Various general-purpose systems can also be used together with teaching based on this.As described above, required by constructing this kind of system
Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that it can utilize various
Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the specification that this place provides, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention
Example can be put into practice in the case of these no details.In some instances, known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure and help to understand one or more of each inventive aspect,
Above in the description to the exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor
The application claims of shield features more more than the feature being expressly recited in each claim.It is more precisely, such as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following embodiment are expressly incorporated in the embodiment, wherein each claim is in itself
Separate embodiments all as the present invention.
Those skilled in the art, which are appreciated that, to be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment
Member or component be combined into a module or unit or component, and can be divided into addition multiple submodule or subelement or
Sub-component.In addition at least some in such feature and/or process or unit exclude each other, it can use any
Combination is disclosed to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so to appoint
Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (including adjoint power
Profit requires, summary and accompanying drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation
Replace.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included some features rather than further feature, but the combination of the feature of different embodiments means in of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
One of meaning mode can use in any combination.
The all parts embodiment of the present invention can be realized with hardware, or to be run on one or more processor
Software module realize, or realized with combinations thereof.It will be understood by those of skill in the art that it can use in practice
Microprocessor or digital signal processor (DSP) realize the frequency control method of advertisement putting according to embodiments of the present invention
And some or all functions of some or all parts in device.The present invention is also implemented as being used to perform institute here
The some or all equipment or program of device of the method for description are (for example, computer program and computer program production
Product).Such program for realizing the present invention can store on a computer-readable medium, or can have one or more
The form of signal.Such signal can be downloaded from internet website and obtained, and either be provided or on carrier signal to appoint
What other forms provides.
It should be noted that the present invention will be described rather than limits the invention for above-described embodiment, and ability
Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of some different elements and being come by means of properly programmed computer real
It is existing.In if the unit claim of equipment for drying is listed, several in these devices can be by same hardware branch
To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame
Claim.
Embodiment of the invention discloses that：
A1, a kind of frequency control method of advertisement putting, including：
The dispensing environment of advertising user to be put is obtained by supplier's platform SSP；
User is divided according to frequency demand according to the dispensing environment, the frequency demand is used to react different throwings
User is put under environment to the demand of advertisement putting number；
For the frequency control strategy of the user configuration matching after division, the frequency control strategy is suitable for the different frequencys
The advertisement putting frequency control method of demand user；
The frequency control of advertisement putting is carried out to the user according to the frequency control strategy of configuration.
A2, the method according to A1, it is described that division bag is carried out according to frequency demand to user according to the dispensing environment
Include：
According to the frequency demand parsing user's login banner launched in environment, the frequency demand includes scene level frequency
Secondary control demand and application APP level frequency control demand；
User is divided into by scene level frequency control, and/or APP level frequency controls according to the result after parsing.
A3, the method according to A2, the frequency control strategy according to configuration carry out advertisement putting to the user
Frequency control before, methods described also includes：
By presetting database respectively to corresponding to user corresponding to scene level frequency control, and/or APP level frequency controls
User carries out frequency counting.
A4, the method according to A3, the frequency control strategy include strict frequency control strategy and non-critical frequency
Secondary control strategy, the frequency control that the frequency control strategy according to configuration carries out advertisement putting to the user include：
If user's frequency number of record is more than the first frequency threshold value, according to strict frequency control strategy to described
User carries out advertisement putting frequency control corresponding to user corresponding to scene level frequency control, and/or the APP levels frequency control
System；And/or
If user's frequency number of record is more than the second frequency threshold value, according to non-critical frequency control strategy to institute
State user corresponding to APP level frequency controls and carry out advertisement putting frequency control.
A5, the method according to A3 or A4, the frequency control strategy according to configuration carry out advertisement to the user
Before the frequency control of dispensing, methods described also includes：
For the strict frequency control strategy and the non-critical frequency control strategy be respectively configured the first frequency threshold value and
Second frequency threshold value.
A6, the method according to any one of A3-A5, methods described also include：
Inquire about the advertisement putting frequency of user from presetting database by asynchronous data inquiry mode, and by the knot of inquiry
Fruit is returned in SSP business process, to carry out carrying out the frequency of advertisement putting to the user according to the frequency control strategy of selection
The step of secondary control.
A7, the method according to any one of A3-A5, the frequency control strategy according to configuration are carried out to the user
After the frequency control of advertisement putting, methods described also includes：
Timing is carried out to the frequency control of user, is more than default timing time when the frequency control time of the user, then
Restart the frequency control step of advertisement putting in SSP business process.
A8, the method according to A1, the frequency control strategy according to configuration carry out advertisement putting to the user
Frequency control before, methods described also includes：
User profile is parsed, and the abnormal advertisement in advertisement to be put is filtered according to the result after parsing.
B9, a kind of frequency control device of advertisement putting, including：
Acquiring unit, for obtaining the dispensing environment of advertising user to be put by supplier's platform SSP；
Division unit, for being divided according to the dispensing environment to user according to frequency demand, the frequency demand
For reacting under different dispensing environment user to the demand of advertisement putting number；
Dispensing unit, for the frequency control strategy for the user configuration matching after division, the frequency control strategy is
Suitable for the advertisement putting frequency control method of different frequency demand users；
Control unit, the frequency control of advertisement putting is carried out to the user for the frequency control strategy according to configuration.
B10, the device according to B9, the division unit include：
Parsing module, for being needed according to the frequency demand parsing user's login banner launched in environment, the frequency
Ask including scene level frequency control demand and application APP level frequency control demand；
Division module, for user to be divided into scene level frequency control, and/or APP levels frequency according to the result after parsing
Secondary control.
B11, the device according to B10, described device also include：
Counting unit, for by presetting database respectively to user, and/or APP levels corresponding to scene level frequency control
User corresponding to frequency control carries out frequency counting.
B12, the device according to B11, the frequency control strategy include strict frequency control strategy and non-critical
Frequency control strategy,
Described control unit, if being more than the first frequency threshold value specifically for the user's frequency number recorded, according to
Strict frequency control strategy corresponding to user corresponding to the scene level frequency control, and/or the APP levels frequency control to using
Family carries out advertisement putting frequency control；And/or
Described control unit, if the user's frequency number for being specifically additionally operable to record is more than the second frequency threshold value, press
Advertisement putting frequency control is carried out to user corresponding to the APP levels frequency control according to non-critical frequency control strategy.
B13, the device according to B11 or B12,
The dispensing unit, it is additionally operable to as the strict frequency control strategy and the non-critical frequency control strategy difference
Configure the first frequency threshold value and the second frequency threshold value.
B14, the device according to any one of B11-B13, described device also include：
Query unit, for inquiring about the advertisement putting frequency of user from presetting database by asynchronous data inquiry mode
It is secondary, and the result of inquiry is returned in SSP business process, so that the frequency control strategy carried out according to selection enters to the user
The step of frequency control of row advertisement putting.
B15, the device according to any one of B11-B13, described device also include：
Start unit, for carrying out timing to the frequency control of user, it is more than in advance when the frequency control time of the user
If timing time, then the frequency control step of advertisement putting in SSP business process is restarted.
B16, the device according to B9, described device also include：
Filter element, for parsing user profile, and the exception filtered according to the result after parsing in advertisement to be put is wide
Accuse.
C17, a kind of storage medium, an at least executable instruction, the executable instruction are stored with the storage medium
Make operation corresponding to the frequency control method of advertisement putting of the computing device as any one of A1-A8.
D18, a kind of terminal, including：Processor, memory, communication interface and communication bus, the processor, described deposit
Reservoir and the communication interface complete mutual communication by the communication bus；
The memory is used to deposit an at least executable instruction, and the executable instruction makes the computing device such as
Operated corresponding to the frequency control method of advertisement putting any one of A1-A8.
Claims (10)
- A kind of 1. frequency control method of advertisement putting, it is characterised in that including：The dispensing environment of advertising user to be put is obtained by supplier's platform SSP；User is divided according to frequency demand according to the dispensing environment, the frequency demand is used to react different dispensing rings Demand of the user to advertisement putting number under border；For the frequency control strategy of the user configuration matching after division, the frequency control strategy is suitable for different frequency demands The advertisement putting frequency control method of user；The frequency control of advertisement putting is carried out to the user according to the frequency control strategy of configuration.
- 2. according to the method for claim 1, it is characterised in that described to launch environment to user according to frequency need according to described Ask and carry out division and include：According to the frequency demand parsing user's login banner launched in environment, the frequency demand includes scene level frequency control Demand and application APP level frequency control demand processed；User is divided into by scene level frequency control, and/or APP level frequency controls according to the result after parsing.
- 3. according to the method for claim 2, it is characterised in that the frequency control strategy according to configuration is to the user Before the frequency control for carrying out advertisement putting, methods described also includes：By presetting database respectively to user corresponding to user corresponding to scene level frequency control, and/or APP level frequency controls Carry out frequency counting.
- 4. according to the method for claim 3, it is characterised in that the frequency control strategy includes strict frequency control strategy And non-critical frequency control strategy, the frequency control strategy according to configuration carry out the frequency of advertisement putting to the user Control includes：If user's frequency number of record is more than the first frequency threshold value, according to strict frequency control strategy to the scene User corresponding to user, and/or the APP levels frequency control carries out advertisement putting frequency control corresponding to level frequency control；With/ OrIf user's frequency number of record is more than the second frequency threshold value, according to non-critical frequency control strategy to described User corresponding to APP level frequency controls carries out advertisement putting frequency control.
- A kind of 5. frequency control device of advertisement putting, it is characterised in that including：Acquiring unit, for obtaining the dispensing environment of advertising user to be put by supplier's platform SSP；Division unit, for being divided according to the dispensing environment to user according to frequency demand, the frequency demand is used for User is reacted under different dispensing environment to the demand of advertisement putting number；Dispensing unit, for the frequency control strategy for the user configuration matching after division, the frequency control strategy is applicable In the advertisement putting frequency control method of different frequency demand users；Control unit, the frequency control of advertisement putting is carried out to the user for the frequency control strategy according to configuration.
- 6. device according to claim 5, it is characterised in that the division unit includes：Parsing module, for according to the frequency demand parsing user's login banner launched in environment, the frequency demand bag Include scene level frequency control demand and application APP level frequency control demand；Division module, for user to be divided into scene level frequency control, and/or APP level frequency controls according to the result after parsing System.
- 7. device according to claim 6, it is characterised in that described device also includes：Counting unit, for by presetting database respectively to user corresponding to scene level frequency control, and/or the APP level frequencys User corresponding to control carries out frequency counting.
- 8. device according to claim 7, it is characterised in that the frequency control strategy includes strict frequency control strategy And non-critical frequency control strategy,Described control unit, if being more than the first frequency threshold value specifically for the user's frequency number recorded, according to strict Frequency control strategy enters to user corresponding to user corresponding to the scene level frequency control, and/or the APP levels frequency control Row advertisement putting frequency control；And/orDescribed control unit, if the user's frequency number for being specifically additionally operable to record is more than the second frequency threshold value, according to non- Strict frequency control strategy carries out advertisement putting frequency control to user corresponding to the APP levels frequency control.
- 9. a kind of storage medium, an at least executable instruction is stored with the storage medium, the executable instruction makes processing Device performs operation corresponding to the frequency control method of the advertisement putting as any one of claim 1-4.
- 10. a kind of terminal, including：Processor, memory, communication interface and communication bus, the processor, the memory and The communication interface completes mutual communication by the communication bus；The memory is used to deposit an at least executable instruction, and the executable instruction makes the computing device such as right will Ask and operated corresponding to the frequency control method of the advertisement putting any one of 1-4.
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| CN108648018A (en) * | 2018-05-15 | 2018-10-12 | 微梦创科网络科技（中国）有限公司 | The intelligent control method and system at a kind of interval of advertisement release time |
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| CN112468854A (en) * | 2020-11-27 | 2021-03-09 | 湖南众益文化传媒股份有限公司 | Variable-frequency playing method for outdoor building advertisement media machine |
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