CN111815339B - Marketing information pushing method and device - Google Patents
Marketing information pushing method and device Download PDFInfo
- Publication number
- CN111815339B CN111815339B CN201910292758.XA CN201910292758A CN111815339B CN 111815339 B CN111815339 B CN 111815339B CN 201910292758 A CN201910292758 A CN 201910292758A CN 111815339 B CN111815339 B CN 111815339B
- Authority
- CN
- China
- Prior art keywords
- frequency
- information
- target contact
- control rule
- client
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 238000000034 method Methods 0.000 title claims abstract description 89
- 230000004044 response Effects 0.000 claims abstract description 10
- 238000004590 computer program Methods 0.000 claims description 6
- 238000001914 filtration Methods 0.000 claims description 5
- 238000007781 pre-processing Methods 0.000 claims description 5
- 239000007787 solid Substances 0.000 description 5
- 230000000694 effects Effects 0.000 description 2
- 230000003287 optical effect Effects 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 238000004140 cleaning Methods 0.000 description 1
- 238000001514 detection method Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 230000002093 peripheral effect Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
- G06Q30/0258—Registration
Abstract
The invention discloses a marketing information pushing method and equipment, wherein the method comprises the following steps: determining frequency information of the target contact in response to a request for pushing marketing information to the client through the target contact; determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the frequency information to obtain a judging result; wherein the frequency control rule comprises one or more of the following: personalized frequency information control rules, a system and contact frequency control rules; and determining whether marketing information is pushed to the client through the target contact according to the judging result. According to the scheme, frequency control is implemented from the angles of the target contact and the client, the user experience is good, and when configuration information related to the target contact is changed, frequency information stored in the memory database does not need to be modified, so that the method has good expandability and flexibility.
Description
Technical Field
The invention relates to the technical field of information pushing, in particular to a marketing information pushing method and device.
Background
In the prior art, a marketing platform pushing marketing information to clients is transited to a multi-mode marketing system through a centralized marketing means and a mode, and various marketing modes are mapped through multiple channels respectively and frequency control is carried out on a channel manufacturer, so that the marketing information is controlled in a reasonable range. The main scheme is as follows: firstly, configuring marketing frequency information according to service types, and simultaneously determining an upper limit of marketing times and a time interval for pushing adjacent marketing information twice; then, the frequency control table of the Solid memory database loads and configures (initializes) new user frequency information according to the daily newly-added user view chart; continuing, the marketing frequency control service queries the data such as the marketing frequency, the marketing interval and the like in the memory database to further determine whether marketing can be performed or not, and the marketing information can be pushed when marketing can be performed.
However, the frequency control method in the prior art is severely limited by the hierarchy, has poor expandability and flexibility, and cannot implement frequency control from the angles of the contact and the client.
In summary, the prior art scheme lacks a marketing information pushing scheme which is not severely limited by the hierarchy, has better expandability and flexibility and can implement frequency control from the angles of contacts and clients.
Disclosure of Invention
The embodiment of the invention aims to provide a marketing information pushing method and a marketing information pushing system, which are used for solving the technical problems that the prior art scheme lacks a marketing information pushing scheme which is not severely limited by layers, has good expandability and flexibility and can implement frequency control from the angles of contact points and clients.
In order to solve the technical problems, the embodiment of the invention is realized as follows:
in a first aspect, a marketing information pushing method provided according to an embodiment of the present invention includes:
determining frequency information of a target contact in response to a request for pushing marketing information to a client through the target contact;
determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judging result; wherein the frequency control rule comprises one or more of the following: personalized frequency information control rules, a system and contact frequency control rules;
and determining whether marketing information is pushed to the client through the target contact according to the judging result.
Preferably, if the preset frequency control rule is a personalized frequency information control rule,
and determining whether to push marketing information to the client through the target contact according to the judging result, wherein the determining comprises the following steps:
and if the frequency information meets the personalized frequency control rule, executing a process of pushing the marketing information to the client through the target contact point, and updating the frequency information of the target contact point.
Preferably, if the preset frequency control rule is a system and contact frequency control rule,
and determining whether to push marketing information to the client through the target contact according to the judging result, wherein the determining comprises the following steps:
and if the frequency information meets the system and contact frequency control rule, executing a process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
Preferably, if the frequency control rule includes a personalized frequency information control rule and a system and contact frequency control rule;
and determining whether to push marketing information to the client through the target contact according to the judging result, wherein the determining comprises the following steps:
and if the frequency information meets the requirements of the personalized frequency information control rule and the frequency information meets the requirements of the system and the contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact and updating the frequency information of the target contact.
Preferably, the determining whether to push the marketing information to the client through the target contact according to the determination result includes:
and if the frequency information does not meet the requirements of one of the personalized frequency information control rule, the system and the contact frequency control rule, not executing the process of pushing the marketing information to the client through the target contact.
Preferably, the method further comprises:
and if the preset frequency control rule does not exist according to the frequency information, executing the process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
Preferably, after determining the frequency information of the target contact in response to the request for pushing the marketing information to the client through the target contact, the method further comprises:
and executing a frequency preprocessing process aiming at the frequency information of the target contact.
In a second aspect, a marketing information pushing device provided according to an embodiment of the present invention includes:
the frequency information determining module is used for determining the frequency information of the target contact in response to a request for pushing marketing information to the client through the target contact;
the judging module is used for determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judging result; wherein the frequency control rule comprises one or more of the following: personalized frequency information control rules, a system and contact frequency control rules;
and the processing module is used for determining whether marketing information is pushed to the client through the target contact according to the judging result.
In a third aspect, a marketing information pushing device according to an embodiment of the present invention includes: a memory, a processor and a computer program stored on the memory and executable on the processor, which when executed by the processor performs the steps of the method of any of the preceding claims.
In a fourth aspect, according to an embodiment of the present invention, there is provided a computer readable storage medium having stored thereon a computer program, which when executed by a processor, implements the steps of the method of any of the above.
According to the marketing information pushing method provided by the embodiment of the invention, after a request for pushing marketing information to a client through a target contact is received, the frequency information of the target contact is determined, whether a preset frequency control rule exists or not is determined according to the frequency information, the control rule judgment is carried out on the frequency information on the premise that the preset frequency control rule exists, a judging result is obtained, whether the marketing information is pushed to the client through the target contact or not is determined according to the judging result, and the frequency control can be implemented from the angles of the target contact and the client, so that good user experience is achieved; meanwhile, the configuration information of the target contact is stored in the oracle database, and the frequency information of the target contact is stored in the memory database, so that when the configuration information of the target contact is changed, the frequency information stored in the memory database does not need to be modified, and the scheme has good expandability and flexibility.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the invention and do not constitute a limitation on the invention. In the drawings:
FIG. 1 is a flowchart of a marketing message pushing method according to an embodiment of the present invention;
FIGS. 2-5 are flowcharts of a marketing message pushing method under different conditions according to an embodiment of the present invention;
FIG. 6 is a block diagram of a marketing message pushing device according to an embodiment of the present invention;
fig. 7 is a schematic hardware structure of a marketing information pushing apparatus according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
The embodiment of the invention provides a marketing information pushing method which is applied to pushing marketing information to a mobile terminal with communication capability, wherein the mobile terminal can be a mobile terminal such as a mobile phone and a tablet personal computer.
Example 1
Fig. 1 is a flowchart of a marketing message pushing method according to an embodiment of the present invention, and as can be seen from the figure, the marketing message pushing method may include the following steps:
step S102, in response to a request for pushing marketing information to a client through a target contact, determining frequency information of the target contact;
in the embodiment of the invention, the frequency information of the target contact can be stored in the Solid memory database. After receiving a request for pushing marketing information to a client through a target contact, frequency information of the target contact can be called from a Solid memory database. The frequency information includes: the client number, the historical marketing contact time, the sending port and the marketing term code, and specifically, the storage form of the marketing information in the Solid memory database adopts a table form as shown in the following table 1:
TABLE 1
In the embodiment of the invention, the client number can be the number of the SIM card of the mobile terminal, and the historical time for sending the marketing information through the target contact point is stored in the marketing contact time. The target contact can be a short message, a palm business hall and the like.
Step S104, determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judging result; wherein the frequency control rule comprises one or more of the following: personalized frequency information control rules, a system and contact frequency control rules;
in the embodiment of the invention, in order to lighten the burden of the memory database and ensure the operation efficiency of the terminal, the preset frequency control rule is stored in a non-memory database, such as an oracle database. When it is determined that a preset frequency rule exists according to the frequency information, the preset frequency control rule can be searched from the non-memory database, and the preset frequency control rule can be a personalized frequency information control rule and/or a system and contact frequency control rule. For one embodiment, the preset frequency rule may be stored in an Oracle database as configuration information of the target contact. When it is required to determine whether the frequency information meets the requirement of the preset frequency control rule, the preset frequency control rule of the corresponding target contact point can be called from the oracle data, and then a judging result is obtained according to the frequency information of the target contact point and the preset frequency control rule.
Further, the personalized frequency control rule is based on the client itself, such as the number of times of pushing marketing information to the client through the target contact, the time interval of pushing marketing information last time, and the like.
And step S106, determining whether marketing information is pushed to the client through the target contact according to the judging result.
In the embodiment of the invention, according to the determined judgment result, whether the marketing information is pushed to the client through the target contact is further determined, if the determined judgment result is that the marketing information is pushed to the client through the target contact, the process of pushing the marketing information to the client through the target contact is executed, the frequency information is updated to the Solid memory database, and the frequency information which is released last time is updated to the memory database.
According to the marketing information pushing method provided by the embodiment of the invention, after a request for pushing marketing information to a client by a target contact is received, if a preset frequency control rule is determined to exist according to the frequency information, whether the frequency information meets the frequency control rule or not according to the frequency control rule is determined to obtain a judging result, and then whether the marketing information is pushed to the client by the target contact or not is determined according to the judging result. Therefore, the scheme can control the frequency from the angles of the target contact and the client, and has good user experience; meanwhile, the configuration information of the target contact is stored in the oracle database, and the frequency information of the target contact is stored in the memory database, so that when the configuration information of the target contact is changed, the frequency information stored in the memory database does not need to be modified, and the scheme has good expandability and flexibility.
In one embodiment, if the preset frequency control rule is a personalized frequency information control rule,
referring to fig. 2, in step S106, the determining, according to the determination result, whether to push the marketing message to the client through the target contact includes:
and if the frequency information meets the personalized frequency control rule, executing a process of pushing the marketing information to the client through the target contact point, and updating the frequency information of the target contact point.
In the embodiment of the invention, when the preset frequency control rule in the oracle database only comprises the personalized frequency control rule, if the judgment result is that the frequency information meets the personalized frequency control rule, the process of pushing marketing information to the client through the target contact is executed, and the frequency information after the marketing information is pushed to the client is updated to the memory database.
Specifically, the personalized frequency control rule may be a frequency filtering rule for a single marketing term, for example, the single marketing term is contacted X times at most in a preset time period (such as one month), and each contact interval is Y days, if before pushing marketing information, the contact time M1 of the single marketing term in the preset time period is calculated according to frequency information in a memory database, and if M1 is greater than or equal to X, the process of pushing the marketing information to the client through the target contact is not executed; otherwise, calculating a time interval M2 between the current time and the last marketing time in a preset time period according to the frequency information in the memory database, wherein the time interval specified in the personalized frequency control information is larger than Y, and if M2 is smaller than or equal to Y, not executing the process of pushing marketing information to the client through the target contact.
In the embodiment of the present invention, before determining whether the personalized frequency control rule is satisfied, the method further includes:
and cleaning the marketing information outside the current time period range according to the time period range to be controlled, and deleting the frequency information outside the current time by 30 days if the marketing information is in one period of 30 days.
Therefore, in the embodiment of the present invention, when the frequency information retrieved from the memory database simultaneously satisfies that a single marketing term is contacted X times at most in a preset time period (for example, one month), and the time interval specified in the personalized frequency control information is greater than Y, the process of pushing the marketing information to the client through the target contact is performed, and the pushed marketing information is updated to the memory database according to the format of table 1.
In one embodiment of the present invention, if the preset frequency control rule is a system and contact frequency control rule,
in step S106, according to the determination result, determining whether to push the marketing information to the client through the target contact includes:
and if the frequency information meets the system and contact frequency control rule, executing a process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
In the embodiment of the present invention, the system and the contact frequency control rule may be:
firstly, presetting n characters which are in one-to-one correspondence with the numbers 1-n;
if 56 characters are set, namely 1234AB … … YZab … … yz respectively, which are in one-to-one correspondence with 1 to 56 respectively;
calculating the times N1 of the current frequency characters pushing marketing information to the client through the target contact, realizing N1 pieces/day, if N1 is larger than or equal to N1, not executing the process of pushing marketing information to the client through the target contact, otherwise:
calculating the times N2 of all frequency characters in the last 30 days, realizing Y/30 days, if N2 is greater than or equal to Y, not executing the process of pushing marketing information to the client through the target contact, otherwise:
by calculating the interval of the time frequency character N1 and the last marketing frequency character N3, the contact time interval is Z1 days each time, and the N3 is smaller than Z1, the process of pushing marketing information to the client through the target contact is not executed, otherwise, the process of pushing marketing information to the client through the target contact is executed.
In the embodiment of the invention, the calculation method of the frequency of the day character can be [ current millisecond number-1970/1/100:00:00)/1 day millisecond number ] n; and the implementation times of the current frequency character of X1 pieces/day, the implementation times of all frequency characters of 30 days of Y pieces/30 days, and the interval between the current frequency character and the last marketing frequency character of N3 are specified in the system and the contact frequency control rule.
In the embodiment of the invention, before judging whether the system and the contact frequency control rule are met, the method further comprises the following steps: and completing the missing client number records in the marketing contact frequency record list by taking the current valid client list cut-off by the operator as a reference. The marketing contact record table is stored in the memory database, and is called from the memory database when needed.
In one embodiment, if the frequency control rule includes a personalized frequency information control rule and a system and contact frequency control rule;
and determining whether to push marketing information to the client through the target contact according to the judging result, wherein the determining comprises the following steps:
and if the frequency information meets the requirements of the personalized frequency information control rule and the frequency information meets the requirements of the system and the contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact and updating the frequency information of the target contact.
In one embodiment of the present invention, if the frequency control rule includes a personalized frequency information control rule and a system and contact frequency control rule, whether the frequency information satisfies the personalized frequency control rule and whether the system and the contact frequency control rule are satisfied need to be judged one by one, and a specific judging sequence is not limited specifically. As shown in fig. 3, it may be detected whether the frequency information meets the requirement of the personalized information control rule, if so, it is continuously determined whether the frequency information meets the system and contact frequency control rule, and if so, a process of pushing the marketing information to the client through the target contact is performed, and the frequency information of the target contact is updated.
In this embodiment of the present invention, it may also be determined whether the frequency information satisfies a system and contact frequency control rule, and when the system and contact frequency control rule is satisfied, it is further determined whether the frequency information satisfies a personalized frequency control rule, and when the personalized frequency control rule is also satisfied, a process of pushing the marketing information to the client through the target contact is performed, and the frequency information of the target contact is updated.
Further, in one embodiment of the present invention, the step S106 includes:
and if the frequency information does not meet the requirements of one of the personalized frequency information control rule, the system and the contact frequency control rule, not executing the process of pushing the marketing information to the client through the target contact.
In the embodiment of the invention, if the preset frequency control rule comprises a personalized frequency information control rule, a system and a contact frequency control rule, if the frequency information is detected to meet the personalized frequency information control rule, when the frequency information is detected to not meet the personalized frequency information control rule, the process of pushing marketing information to a client through a target contact is not directly executed without detecting whether the system and the contact frequency control rule are met. Similarly, if the frequency information is detected to meet the system and contact frequency control rule, when the frequency information is detected to not meet the system and contact frequency control rule, the personalized frequency information control rule is not required to be detected, and the process of pushing marketing information to the client through the target contact is not directly executed. It can be seen that in the embodiment of the present invention, if it is detected that the frequency information does not meet any one of the preset frequency control rules, detection of other rule information is not required to be performed, so that the present scheme effectively ensures efficiency of pushing marketing information to the client through the target contact.
In one embodiment, referring to fig. 4, the method further comprises:
and if the preset frequency control rule does not exist according to the frequency information, executing the process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
In one embodiment of the present invention, the frequency information of the individual target contact is not excluded, and the frequency control rule corresponding to the frequency information of the individual target contact does not exist in the memory database, that is, the frequency information of the individual target contact is not controlled by the frequency control rule, at this time, the process of pushing the marketing information to the client through the target contact is directly executed, and the frequency information of the target contact is updated.
In one embodiment, referring to fig. 5, in the embodiment of the present invention, after determining the frequency information of the target contact in response to a request for pushing marketing information to a client through the target contact in step S102, the method further includes:
step S103, executing a frequency preprocessing process for the frequency information of the target contact.
The marketing information pushing method provided by the embodiment of the invention,
according to the marketing information pushing method provided by the embodiment of the invention, after a request for pushing marketing information to a client through a target contact is received, the frequency information of the target contact is determined, whether a preset frequency control rule exists or not is determined according to the frequency information, the control rule judgment is carried out on the frequency information on the premise that the preset frequency control rule exists, a judging result is obtained, whether the marketing information is pushed to the client through the target contact or not is determined according to the judging result, and the frequency control can be implemented from the angles of the target contact and the client, so that good user experience is achieved; meanwhile, the configuration information of the target contact is stored in the oracle database, and the frequency information of the target contact is stored in the memory database, so that when the configuration information of the target contact is changed, the frequency information stored in the memory database does not need to be modified, and the scheme has good expandability and flexibility.
Corresponding to the marketing information pushing method provided in the above embodiment, the embodiment of the present invention provides a marketing information pushing device, as shown in fig. 6, including:
a frequency information determining module 62, configured to determine frequency information of a target contact in response to a request for pushing marketing information to a client through the target contact;
the judging module 64 is configured to determine whether a preset frequency control rule exists according to the frequency information, and if so, judge the control rule of the frequency information to obtain a judging result; wherein the frequency control rule comprises one or more of the following: personalized frequency information control rules, a system and contact frequency control rules;
and the processing module 66 is used for determining whether to push marketing information to the client through the target contact according to the judging result.
In one embodiment, if the preset frequency control rule is a personalized frequency information control rule, the processing module 66 is further configured to:
and if the frequency information meets the personalized frequency control rule, executing a process of pushing the marketing information to the client through the target contact point, and updating the frequency information of the target contact point.
In one embodiment, if the preset frequency control rule is a system and contact frequency control rule,
the processing module 66 is further configured to:
and if the frequency information meets the system and contact frequency control rule, executing a process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
In one embodiment, if the frequency control rule includes a personalized frequency information control rule and a system and contact frequency control rule;
the processing module 66 is further configured to:
and if the frequency information meets the requirements of the personalized frequency information control rule and the frequency information meets the requirements of the system and the contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact and updating the frequency information of the target contact.
In one embodiment, the processing module 66 is further configured to:
and if the frequency information does not meet the requirements of one of the personalized frequency information control rule, the system and the contact frequency control rule, not executing the process of pushing the marketing information to the client through the target contact.
In one embodiment, the processing module 66 is further configured to: :
and if the preset frequency control rule does not exist according to the frequency information, executing the process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
In one embodiment, the apparatus further comprises:
and the preprocessing module is used for executing a frequency preprocessing process for the frequency information of the target contact.
After receiving a request for pushing marketing information to a client by a target contact, if a preset frequency control rule is determined to exist according to the frequency information, whether the frequency information meets the frequency control rule or not according to the frequency control rule to obtain a judging result, and then whether the marketing information is pushed to the client by the target contact or not is determined according to the judging result. Therefore, the scheme can control the frequency from the angles of the target contact and the client, and has good user experience; meanwhile, the configuration information of the target contact is stored in the oracle database, and the frequency information of the target contact is stored in the memory database, so that when the configuration information of the target contact is changed, the frequency information stored in the memory database does not need to be modified, and the scheme has good expandability and flexibility.
Corresponding to the marketing information pushing method and device provided in the embodiments of the present invention, the embodiment of the present invention provides a hardware structure of a marketing information pushing method and device, and as shown in fig. 7, a device for upgrading a container cluster service application program includes a processor 710, a transceiver 720, a memory 730, and a bus interface. Wherein:
in the embodiment of the present invention, the marketing information pushing apparatus 700 further includes: a computer program stored in the memory 730 and executable on the processor 710, which when executed by the processor 710, implements the respective processes in the methods shown in fig. 1-5 and achieves the same technical effects, and is not described herein again for avoiding repetition.
In fig. 7, a bus architecture may be comprised of any number of interconnected buses and bridges, and in particular, one or more processors represented by processor 710 and various circuits of the memory represented by memory 730, linked together. The bus architecture may also link together various other circuits such as peripheral devices, voltage regulators, power management circuits, etc., which are well known in the art and, therefore, will not be described further herein. The bus interface provides an interface. Transceiver 720 may be a number of elements, including a transmitter and a receiver, providing a means for communicating with various other apparatus over a transmission medium.
The processor 710 is responsible for managing the bus architecture and general processing, and the memory 730 may store data used by the processor 710 in performing operations.
The embodiment of the invention also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor, implements the processes of the above method embodiment, and can achieve the same technical effects, and in order to avoid repetition, the description is omitted here. Wherein the computer readable storage medium is selected from Read-Only Memory (ROM), random access Memory (Random Access Memory, RAM), magnetic disk or optical disk.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) comprising instructions for causing a terminal (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the method according to the embodiments of the present invention.
The embodiments of the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to the above-described embodiments, which are merely illustrative and not restrictive, and many forms may be made by those having ordinary skill in the art without departing from the spirit of the present invention and the scope of the claims, which are to be protected by the present invention.
Claims (10)
1. The marketing information pushing method is characterized by comprising the following steps of:
determining frequency information of a target contact in response to a request for pushing marketing information to a client through the target contact;
determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the frequency information to obtain a judging result; wherein the frequency control rule comprises one or more of the following: personalized frequency information control rules, a system and contact frequency control rules;
determining whether marketing information is pushed to the client through the target contact according to the judging result;
the personalized frequency information control rule is a filtering rule aiming at the frequency of a single marketing term, the system and contact frequency control rule is a filtering rule aiming at the frequency of preset n frequency characters, and n is a positive integer.
2. The method of claim 1, wherein if the predetermined frequency control rule is a personalized frequency information control rule,
and determining whether to push marketing information to the client through the target contact according to the judging result, wherein the determining comprises the following steps:
and if the frequency information meets the personalized frequency information control rule, executing a process of pushing the marketing information to the client through the target contact point, and updating the frequency information of the target contact point.
3. The method of claim 1, wherein if the predetermined frequency control rule is a system and contact frequency control rule,
and determining whether to push marketing information to the client through the target contact according to the judging result, wherein the determining comprises the following steps:
and if the frequency information meets the system and contact frequency control rule, executing a process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
4. The method of claim 1, wherein if the frequency control rules include personalized frequency information control rules and system and contact frequency control rules;
and determining whether to push marketing information to the client through the target contact according to the judging result, wherein the determining comprises the following steps:
and if the frequency information meets the requirements of the personalized frequency information control rule and the frequency information meets the requirements of the system and the contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact and updating the frequency information of the target contact.
5. The method of claim 4, wherein determining whether to push marketing information to the client via the target contact based on the determination comprises:
and if the frequency information does not meet the requirements of one of the personalized frequency information control rule, the system and the contact frequency control rule, not executing the process of pushing the marketing information to the client through the target contact.
6. The method according to claim 1, wherein the method further comprises:
and if the preset frequency control rule does not exist according to the frequency information, executing the process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
7. The method of any of claims 1-6, wherein after determining the frequency information of the target contact in response to a request to push marketing information to a client via the target contact, further comprising:
and executing a frequency preprocessing process aiming at the frequency information of the target contact.
8. A marketing information pushing apparatus, comprising:
the frequency information determining module is used for determining the frequency information of the target contact in response to a request for pushing marketing information to the client through the target contact;
the judging module is used for determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judging result; wherein the frequency control rule comprises one or more of the following: personalized frequency information control rules, a system and contact frequency control rules;
the processing module is used for determining whether marketing information is pushed to the client through the target contact according to the judging result;
the personalized frequency information control rule is a filtering rule aiming at the frequency of a single marketing term, the system and contact frequency control rule is a filtering rule aiming at the frequency of preset n frequency characters, and n is a positive integer.
9. A marketing information pushing apparatus, comprising: memory, a processor and a computer program stored on the memory and executable on the processor, which when executed by the processor, performs the steps of the method according to any one of claims 1 to 7.
10. A computer-readable storage medium, on which a computer program is stored which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910292758.XA CN111815339B (en) | 2019-04-12 | 2019-04-12 | Marketing information pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910292758.XA CN111815339B (en) | 2019-04-12 | 2019-04-12 | Marketing information pushing method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN111815339A CN111815339A (en) | 2020-10-23 |
| CN111815339B true CN111815339B (en) | 2023-12-26 |
Family
ID=72843865
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910292758.XA Active CN111815339B (en) | 2019-04-12 | 2019-04-12 | Marketing information pushing method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111815339B (en) |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112529640A (en) * | 2020-12-25 | 2021-03-19 | 深圳市顺易通信息科技有限公司 | Data pushing method, system and related equipment |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6230199B1 (en) * | 1999-10-29 | 2001-05-08 | Mcafee.Com, Inc. | Active marketing based on client computer configurations |
| CN101373533A (en) * | 2008-08-29 | 2009-02-25 | 中国移动通信集团福建有限公司 | Real time accurate marketing apparatus based on mobile communication signaling gateway and data processing method |
| WO2017041226A1 (en) * | 2015-09-08 | 2017-03-16 | 深圳市赛亿科技开发有限公司 | Commodity information pushing method |
| KR101782521B1 (en) * | 2017-06-26 | 2017-09-28 | 경희대학교 산학협력단 | Marketing promotion system of Knowledge base and the method thereof |
| CN107403337A (en) * | 2017-06-28 | 2017-11-28 | 上海精数信息科技有限公司 | Advertisement placement method and device |
| CN107578287A (en) * | 2017-09-07 | 2018-01-12 | 北京奇虎科技有限公司 | The frequency control method and device of advertisement putting |
| CN109118296A (en) * | 2018-09-04 | 2019-01-01 | 南京星邺汇捷网络科技有限公司 | Movable method for pushing, device and electronic equipment |
-
2019
- 2019-04-12 CN CN201910292758.XA patent/CN111815339B/en active Active
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6230199B1 (en) * | 1999-10-29 | 2001-05-08 | Mcafee.Com, Inc. | Active marketing based on client computer configurations |
| CN101373533A (en) * | 2008-08-29 | 2009-02-25 | 中国移动通信集团福建有限公司 | Real time accurate marketing apparatus based on mobile communication signaling gateway and data processing method |
| WO2017041226A1 (en) * | 2015-09-08 | 2017-03-16 | 深圳市赛亿科技开发有限公司 | Commodity information pushing method |
| KR101782521B1 (en) * | 2017-06-26 | 2017-09-28 | 경희대학교 산학협력단 | Marketing promotion system of Knowledge base and the method thereof |
| CN107403337A (en) * | 2017-06-28 | 2017-11-28 | 上海精数信息科技有限公司 | Advertisement placement method and device |
| CN107578287A (en) * | 2017-09-07 | 2018-01-12 | 北京奇虎科技有限公司 | The frequency control method and device of advertisement putting |
| CN109118296A (en) * | 2018-09-04 | 2019-01-01 | 南京星邺汇捷网络科技有限公司 | Movable method for pushing, device and electronic equipment |
Non-Patent Citations (2)
| Title |
|---|
| "Position-wise contextual advertising: Placing relevant ads at appropriate positions of a web page";Zongda Wu等;《Neurocomputing》;第120卷;第524-535页 * |
| Web行为分析在搜索引擎精准营销中的应用;吴若健;;现代经济信息(第14期);全文 * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN111815339A (en) | 2020-10-23 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US9813852B2 (en) | System and method for positioning terminal | |
| CN106993048B (en) | Determine method and device, information recommendation method and the device of recommendation information | |
| CN108540568B (en) | Computing capacity sharing method and intelligent equipment | |
| CN103139044A (en) | Method and device for adding friends | |
| CN105101051A (en) | Information processing method and electronic equipment | |
| CN113434293A (en) | Method and apparatus for processing repeat request, storage medium, and electronic apparatus | |
| CN109348434A (en) | A kind of sending method of scene information, sending device and terminal device | |
| CN111815339B (en) | Marketing information pushing method and device | |
| CN106817381A (en) | Data processing method and device | |
| CN110493736A (en) | Note transmission method, device and storage medium | |
| CN104168145B (en) | A kind of system and method that radio upgrade is carried out to wireless communication unit | |
| CN105338202A (en) | Communication processing method and device | |
| CN112804099A (en) | Parameter batch configuration method and device, computer equipment and readable storage medium | |
| CN105978853B (en) | Session scheduling method, scheduling server and terminal | |
| CN114970495A (en) | Name disambiguation method and device, electronic equipment and storage medium | |
| EP2328326B1 (en) | Optimizing a buddy finder telecommunication service | |
| CN115118631A (en) | Link exception handling method and device, electronic equipment and storage medium | |
| CN112307075B (en) | User relationship identification method and device | |
| CN111163237B (en) | Call service flow control method and related device | |
| US20110264763A1 (en) | Method for retrieving object from device management client and associated device management system | |
| CN109246686B (en) | Multi-card user address book updating method and device based on cloud technology | |
| CN113691937A (en) | Method for determining position information, cloud mobile phone and terminal equipment | |
| CN113114718A (en) | Data transmission method and system in Internet of things, and Internet of things equipment and terminal | |
| CN110430230A (en) | A kind of high precision GNSS receiver remote setting method and device | |
| CN105119814A (en) | Information-processing method and terminal |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |