CN112291482A - Automatic arranging method and terminal for broadcast station advertisement - Google Patents
Automatic arranging method and terminal for broadcast station advertisement Download PDFInfo
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- CN112291482A CN112291482A CN202011007649.8A CN202011007649A CN112291482A CN 112291482 A CN112291482 A CN 112291482A CN 202011007649 A CN202011007649 A CN 202011007649A CN 112291482 A CN112291482 A CN 112291482A
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- 238000000034 method Methods 0.000 title claims abstract description 21
- 238000012216 screening Methods 0.000 claims description 9
- 239000012634 fragment Substances 0.000 claims description 6
- 238000001914 filtration Methods 0.000 claims 2
- 238000010586 diagram Methods 0.000 description 3
- 230000003203 everyday effect Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000002354 daily effect Effects 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/222—Studio circuitry; Studio devices; Studio equipment
- H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8106—Monomedia components thereof involving special audio data, e.g. different tracks for different languages
- H04N21/8113—Monomedia components thereof involving special audio data, e.g. different tracks for different languages comprising music, e.g. song in MP3 format
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a method and a terminal for automatically arranging advertisements of a broadcasting station, wherein the method for automatically arranging the advertisements comprises the following steps: marking the advertisement voice segment according to the basic information thereof; and then when inserting the advertising voice segment in the advertising time interval, preferentially selecting different types of advertising voice segments to carry out combination arrangement, and preferably carrying out advertising arrangement in the advertising time interval with shorter time length.
Description
Technical Field
The invention relates to the technical field of advertisement arrangement, in particular to an automatic arrangement method and terminal for a broadcast station advertisement.
Background
Currently, audio broadcasting has become a popular mass publicity and entertainment medium, and numerous merchants play advertisements of corresponding products in broadcasting with the help of the platform. The advertising arrangement of a general radio station is a fixed time interval, and because the daily travel time of radio station audiences is relatively fixed, the same advertisements are heard in the fixed time interval, so that the audiences are boring, the hearing feeling is influenced, and other advertisements cannot reach the audiences, so that the arrival rate of the audiences of the advertisements is not high.
Disclosure of Invention
The invention aims to solve the problem that the same advertisement is played in a fixed time period in the prior art, and provides an automatic arranging method and a terminal for the advertisement of a broadcasting station, so that automatic and reasonable inter-cut of advertisement audio is completed.
In order to achieve the purpose, the invention adopts the following technical scheme:
an automatic arranging method for broadcasting station advertisement includes the following steps:
s1: marking the advertisement voice segment according to the basic information thereof;
s2: when the advertisement voice segments are inserted into the advertisement time interval, the advertisement voice segments with different types are preferentially selected to be combined and arranged.
Preferably, the basic information of the advertisement voice segment includes information such as priority level, carousel mode, on-off date, week setting, paragraph level, and type corresponding to the advertisement. Types of advertisements include real estate, automotive, dining, entertainment, finance, shopping malls, communications, hotels, etc.
Preferably, in the step S1, when the advertisement voice segment is marked, the marking characteristic further includes a duration of the advertisement voice segment.
Preferably, in the step S2, the advertising arrangement is preferably performed in an advertising time slot with a short duration.
The terminal based on the automatic arranging method of the broadcasting station advertisement comprises the following steps:
the advertisement voice library is used for storing advertisement voice fragments;
the marking unit is used for marking the advertisement voice segment according to the basic information;
the comparison unit is used for comparing the duration and the type of the advertisement time interval;
the reading unit is used for identifying marks and labels of the advertisement voice segments in the advertisement voice library;
and the arranging unit is used for inserting the advertisement voice segments of different types into the corresponding advertisement time intervals according to the information of the comparison unit.
Preferably, the marking unit comprises an input module, and the input module is used for inputting the playing requirement of the advertisement.
Preferably, the arranging unit comprises a screening module, and the screening module is used for screening the advertisement time slots meeting the conditions.
The working process of the automatic arranging terminal of the broadcasting station advertisement comprises the following steps:
a1, importing the advertisement audio clip into an advertisement voice library;
a2: according to the requirements of customers, setting the priority level, the alternate broadcasting mode, the up-and-down broadcasting date, the week setting and the paragraph level of the advertisement audio clip through a marking unit, and marking the duration of the advertisement audio clip;
a3: the reading unit reads the content of the advertisement voice library, the screening module finds out a proper advertisement time interval according to the marking unit, and the arranging unit inserts different types of advertisement voice fragments into the advertisement time interval meeting the conditions by combining the information of the comparison unit.
The invention has the beneficial effects that: the automatic arranging method and the terminal for the broadcasting station advertisement can automatically adapt to different advertisements in corresponding advertisement time intervals, so that audiences can hear advertisements of different types at fixed travel time every day, the advertisement time of the broadcasting station is more uniform, the listening feeling is improved, the listening intervals are more flexible and more abundant, and the audience arrival rate of the advertisements is improved.
Drawings
FIG. 1 is a diagram of the steps of the method for automatically arranging advertisements of a broadcasting station;
FIG. 2 is a schematic diagram of the module connection of the automatic advertisement arranging terminal of the broadcasting station;
fig. 3 is a diagram of the arranging steps of the automatic arranging terminal for the advertisement of the broadcasting station.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.
Referring to fig. 1, an automatic scheduling method of a broadcasting station advertisement includes the following steps:
s1: the advertisement voice segment is marked according to the basic information thereof. The basic information of the advertisement voice segment comprises information such as priority level corresponding to the advertisement, carousel mode, up-and-down broadcasting date, week setting, paragraph level, type and the like.
S2: when the advertisement voice segments are inserted into the advertisement time interval, the advertisement voice segments with different types are preferentially selected to be combined and arranged. Types of advertisements include real estate, automotive, dining, entertainment, finance, shopping malls, communications, hotels, etc.
In this embodiment, in the step S1, when the advertisement voice segment is marked, the marking characteristic further includes a duration of the advertisement voice segment.
In this embodiment, in the step S2, it is preferable that the advertisement arrangement is performed in an advertisement time slot with a short duration.
The embodiment relates to a terminal based on the automatic arranging method of the radio station advertisement, which comprises the following steps:
and the advertisement voice library is used for storing advertisement voice fragments.
The marking unit is used for marking the advertisement voice segment according to the basic information; the marking unit comprises an input module, and the input module is used for inputting the playing requirement of the advertisement.
And the comparison unit is used for comparing the duration and the type of the advertisement time interval.
And the reading unit is used for identifying marks and labels of the advertisement voice segments in the advertisement voice library.
And the arranging unit is used for inserting the advertisement voice segments of different types into the corresponding advertisement time intervals according to the information of the comparison unit. The arrangement unit comprises a screening module, and the screening module is used for screening the advertisement time interval meeting the conditions.
The working process of the automatic arranging terminal of the broadcasting station advertisement comprises the following steps:
a1, importing the advertisement audio clip into an advertisement voice library;
a2: according to the requirements of customers, setting the priority level, the alternate broadcasting mode, the up-and-down broadcasting date, the week setting and the paragraph level of the advertisement audio clip through a marking unit, and marking the duration of the advertisement audio clip;
a3: the reading unit reads the content of the advertisement voice library, the screening module finds out a proper advertisement time interval according to the marking unit, and the arranging unit inserts different types of advertisement voice fragments into the advertisement time interval meeting the conditions by combining the information of the comparison unit.
The automatic arrangement method and the terminal for the broadcasting station advertisements in the embodiment can automatically adapt to different advertisements in corresponding advertisement time intervals, so that audiences can hear different types of advertisements at fixed travel time every day, the advertisement time of the broadcasting station is more uniform, the listening feeling is improved, the listening intervals are more flexible and more abundant, and the audience arrival rate of the advertisements is improved.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (9)
1. An automatic arranging method for broadcasting station advertisements is characterized by comprising the following steps:
s1: marking the advertisement voice segment according to the basic information thereof;
s2: when the advertisement voice segments are inserted into the advertisement time interval, the advertisement voice segments with different types are preferentially selected to be combined and arranged.
2. The method as claimed in claim 1, wherein the basic information of the audio segments of the advertisement includes one or more combinations of priority level, carousel mode, up-down date, week setting, paragraph level and type corresponding to the advertisement.
3. The method of claim 1, wherein the advertisement type includes one or more of real estate, car, restaurant, entertainment, finance, shopping mall, communication and hotel.
4. The method of claim 1, wherein in the step S1, when the advertisement voice segment is marked, the marking characteristic further includes a duration of the advertisement voice segment.
5. The method of claim 1, wherein the advertisement is preferentially arranged in advertisement time slots with a shorter duration.
6. A broadcast station advertisement automatic arranging terminal based on the broadcast station advertisement automatic arranging method of claim 1, characterized by comprising:
the advertisement voice library is used for storing advertisement voice fragments;
the marking unit is used for marking the advertisement voice segment according to the basic information;
the comparison unit is used for comparing the duration and the type of the advertisement time interval;
the reading unit is used for identifying marks and labels of the advertisement voice segments in the advertisement voice library;
and the arranging unit is used for inserting the advertisement voice segments of different types into the corresponding advertisement time intervals according to the information of the comparison unit.
7. The terminal of claim 6, wherein the marking unit comprises an input module, and the input module is configured to input a playing requirement of the advertisement.
8. The terminal of claim 1, wherein the scheduling unit comprises a filtering module for filtering qualified advertisement slots.
9. A broadcast station advertisement automatic arranging terminal based on claim 1, characterized by comprising the following arranging steps:
a1, importing the advertisement audio clip into an advertisement voice library;
a2: according to the requirements of customers, setting the priority level, the alternate broadcasting mode, the up-and-down broadcasting date, the week setting and the paragraph level of the advertisement audio clip through a marking unit, and marking the duration of the advertisement audio clip;
a3: the reading unit reads the content of the advertisement voice library, the screening module finds out a proper advertisement time interval according to the marking unit, and the arranging unit inserts different types of advertisement voice fragments into the advertisement time interval meeting the conditions by combining the information of the comparison unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011007649.8A CN112291482A (en) | 2020-09-23 | 2020-09-23 | Automatic arranging method and terminal for broadcast station advertisement |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011007649.8A CN112291482A (en) | 2020-09-23 | 2020-09-23 | Automatic arranging method and terminal for broadcast station advertisement |
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| CN112291482A true CN112291482A (en) | 2021-01-29 |
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| CN202011007649.8A Pending CN112291482A (en) | 2020-09-23 | 2020-09-23 | Automatic arranging method and terminal for broadcast station advertisement |
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Citations (8)
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|---|---|---|---|---|
| EP1315110A2 (en) * | 2001-11-21 | 2003-05-28 | WebTV Networks, Inc. | Method and systems for planning advertising campaigns |
| US20080195470A1 (en) * | 2007-02-08 | 2008-08-14 | Village Voice Media Holdings, Llc | Automatic reposting of chronologically listed online advertisements |
| CN102004997A (en) * | 2010-11-25 | 2011-04-06 | 深圳市同洲电子股份有限公司 | Advertisement broadcasting method and related system |
| CN103514561A (en) * | 2013-10-21 | 2014-01-15 | 东莞市东信网络技术有限公司 | Advertisement scheduling management method and system |
| CN104469435A (en) * | 2014-12-22 | 2015-03-25 | 上海奉先电子科技有限公司 | Automatic advertising calendar arrangement method and server and advertising playing method and terminal |
| CN109658158A (en) * | 2018-12-27 | 2019-04-19 | 武汉飞鹏数码有限责任公司 | A kind of advertisement intelligent sort algorithm |
| CN109711807A (en) * | 2018-12-27 | 2019-05-03 | 武汉飞鹏数码有限责任公司 | A kind of OA management system applied in radio, TV and film industries |
| CN110728538A (en) * | 2019-09-29 | 2020-01-24 | 杭州联汇科技股份有限公司 | Advertisement arrangement method based on following library and attribute library |
-
2020
- 2020-09-23 CN CN202011007649.8A patent/CN112291482A/en active Pending
Patent Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP1315110A2 (en) * | 2001-11-21 | 2003-05-28 | WebTV Networks, Inc. | Method and systems for planning advertising campaigns |
| US20080195470A1 (en) * | 2007-02-08 | 2008-08-14 | Village Voice Media Holdings, Llc | Automatic reposting of chronologically listed online advertisements |
| CN102004997A (en) * | 2010-11-25 | 2011-04-06 | 深圳市同洲电子股份有限公司 | Advertisement broadcasting method and related system |
| CN103514561A (en) * | 2013-10-21 | 2014-01-15 | 东莞市东信网络技术有限公司 | Advertisement scheduling management method and system |
| CN104469435A (en) * | 2014-12-22 | 2015-03-25 | 上海奉先电子科技有限公司 | Automatic advertising calendar arrangement method and server and advertising playing method and terminal |
| CN109658158A (en) * | 2018-12-27 | 2019-04-19 | 武汉飞鹏数码有限责任公司 | A kind of advertisement intelligent sort algorithm |
| CN109711807A (en) * | 2018-12-27 | 2019-05-03 | 武汉飞鹏数码有限责任公司 | A kind of OA management system applied in radio, TV and film industries |
| CN110728538A (en) * | 2019-09-29 | 2020-01-24 | 杭州联汇科技股份有限公司 | Advertisement arrangement method based on following library and attribute library |
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Address after: No.104, North building, No.10 Lanni Road, Tianxin District, Changsha, Hunan 410000 Applicant after: Hunan Shengguang Technology Co.,Ltd. Address before: No.104, North building, No.10 Lanni Road, Tianxin District, Changsha, Hunan 410000 Applicant before: Hunan Shengguang Information Technology Co.,Ltd. |
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Application publication date: 20210129 |
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