CN104469435A - Automatic advertising calendar arrangement method and server and advertising playing method and terminal - Google Patents
Automatic advertising calendar arrangement method and server and advertising playing method and terminal Download PDFInfo
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- CN104469435A CN104469435A CN201410821580.0A CN201410821580A CN104469435A CN 104469435 A CN104469435 A CN 104469435A CN 201410821580 A CN201410821580 A CN 201410821580A CN 104469435 A CN104469435 A CN 104469435A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to the field of advertising, in particular to an automatic advertising calendar arrangement method and server and an advertising playing method and terminal. The method includes the steps that the automatic advertising calendar arrangement server arranges the playing sequence of advertising files according to the obtained attribute information, and the playing time of the advertising files corresponding to the playing sequence is not overlapped; the advertising files and attribute information corresponding to the playing sequence are sent to the advertising playing terminal. The advertising playing terminal plays the received advertising files according to the attribute information of the received advertising files. The automatic advertising calendar arrangement server comprises an advertising information acquisition module, a playing sequence arrangement module and an advertising information sending module. The advertising playing terminal comprises an advertising information receiving module and an advertising playing module. By means of the automatic advertising calendar arrangement method and server and the advertising playing method and terminal, the efficiency and accuracy of advertising playing calendar arrangement are improved, the data transmission traffic is reduced, and the cost is reduced.
Description
Technical field
The present invention relates to advertisement field, in particular to a kind of advertisement auto transmission method, server and advertisement broadcast method, terminal.
Background technology
Advertisement is in order to certain specifically needs, by the media of certain forms, open and widely to the publicity measures of public's transmission of information.The advertisement that particularly public arena occurs in bus, public transport stop board, roadside etc., has very strong publicity power.The advertisement that these public arenas occur is generally the working days layout needing manually to carry out advertisement, but the mode of artificial layout working days exist efficiency low, easily the shortcoming such as to make mistakes.
Summary of the invention
In view of this, the object of the present invention is to provide a kind of advertisement auto transmission method, server and advertisement broadcast method, terminal, to improve efficiency and the accuracy rate of the layout of advertisement working days.
The present invention is achieved in that
First aspect, embodiments provide a kind of advertisement auto transmission method, be applied to the system of advertisement auto transmission and broadcasting, the system of described advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal, said method comprising the steps of:
Described advertisement auto transmission server obtains the promotional literature of input and the attribute information of the described promotional literature of correspondence, and described attribute information comprises the playing duration information of described promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information;
Described advertisement auto transmission server arranges the play sequence of promotional literature according to the attribute information of described acquisition, when the promotional literature that described play sequence is corresponding is multiple, the reproduction time of multiple described promotional literature need be made during layout not overlapping;
Described advertisement auto transmission server sends the attribute information of the promotional literature corresponding to described play sequence and the promotional literature corresponding to described play sequence to described advertisement playback terminal.
In conjunction with first aspect, embodiments provide the first possible execution mode of first aspect, the type of wherein said promotional literature comprises commercial advertisement file, public service ads file and trade and investment promotion promotional literature, described attribute information also comprises the type information of the promotional literature of described correspondence, described advertisement auto transmission server arranges the step of the play sequence of promotional literature according to the attribute information of described acquisition before, further comprising the steps of:
Described advertisement auto transmission server is respectively described commercial advertisement file, public service ads file and trade and investment promotion promotional literature according to the type information of described promotional literature and gives different preferential playback level information, and the preferential playback level of described commercial advertisement file is higher than the preferential playback level of described public service ads file and trade and investment promotion promotional literature.
For dissimilar promotional literature gives different preferential playback level, come layout play sequence and broadcast advertisement file according to preferential playback level.
In conjunction with the first possible execution mode of first aspect, embodiments provide the execution mode that the second of first aspect is possible, wherein said advertisement auto transmission server arranges the play sequence of promotional literature according to the attribute information of described acquisition, when the promotional literature that described play sequence is corresponding is multiple, the nonoverlapping step of reproduction time of multiple described promotional literature during layout, need be made specifically to comprise:
When receiving the attribute information of promotional literature and the corresponding described promotional literature newly inputted, by the reproduction time of promotional literature low for the promotional literature of the promotional literature layout of described input preferential more described new input of playback level in the neutral gear phase or described play sequence of described play sequence.
Dynamic reception promotional literature, and according to the promotional literature dynamic conditioning play sequence received.
In conjunction with the execution mode that the second of first aspect is possible, embodiments provide the third possible execution mode of first aspect, wherein said when receiving the new promotional literature of input and the attribute information of corresponding described promotional literature, the step of the reproduction time of promotional literature low for the promotional literature of the promotional literature layout of described input preferential more described new input of playback level in the neutral gear phase or described play sequence of described play sequence is comprised:
The play sequence that the server lookup of described advertisement auto transmission is current, according to the playing duration information of the promotional literature of described new input, the reproduction time dot information of first time broadcasting and broadcasting gap periods information, judge whether the working days corresponding with the reproduction time of the promotional literature of described new input in described current play sequence are the neutral gear phase, if the working days corresponding with the reproduction time of the promotional literature of described new input in described current play sequence are neutral gear phases, then by the promotional literature layout of described new input in the described neutral gear phase;
If the working days corresponding with the reproduction time of the promotional literature of described new input in described current play sequence are not the neutral gear phases, namely there is the promotional literature that conflicts with the reproduction time of the promotional literature of described new input, then the preferential playback level of the promotional literature of more described new input and the preferential playback level of promotional literature of conflicting with the reproduction time of the promotional literature of described new input;
If the preferential playback level of the promotional literature that the preferential playback level of the promotional literature of described new input is conflicted higher than the reproduction time of the promotional literature with described new input, and the playing duration of the promotional literature conflicted with the reproduction time of the promotional literature of described new input is not less than the playing duration of the promotional literature of described new input, then the reproduction time of the promotional literature promotional literature layout of described new input conflicted at the reproduction time of the promotional literature with described new input.
Dynamic reception promotional literature, and according to the attribute information of the promotional literature dynamically received, its layout is entered in existing play sequence.
In conjunction with first aspect the first, the second or the third possible execution mode, embodiments provide the 4th kind of possible execution mode of first aspect, wherein said attribute information also comprises the broadcasting period information of the promotional literature of described correspondence and stops reproduction time dot information.
The broadcasting period information of promotional literature determines the period that advertisement is play.Stop the end of playing time that reproduction time dot information determines promotional literature.
Second aspect, embodiments provide a kind of advertisement broadcast method, be applied to the system of advertisement auto transmission and broadcasting, the system of described advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal, said method comprising the steps of:
Described advertisement playback terminal receives the attribute information of the promotional literature corresponding to described play sequence of described advertisement auto transmission server transmission and the promotional literature corresponding to described play sequence, and described attribute information comprises the playing duration information of described promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information;
Described advertisement playback terminal plays the promotional literature of described reception according to the attribute information of the promotional literature of described reception.
In conjunction with second aspect, embodiments provide the first possible execution mode of second aspect, wherein said advertisement playback terminal plays the promotional literature of described reception according to the attribute information of the promotional literature of described reception, comprising:
Travel through the attribute information corresponding to promotional literature of described reception, for each promotional literature, according to formula
Calculate the value of y corresponding to each promotional literature, and play the promotional literature that described y value is more than or equal to 0 correspondence, wherein x is intermediate variable, n is current time, and i is for playing gap periods, and l is playing duration, s is the reproduction time play first time, and described n, i, l and s are all in seconds.
After advertisement playback terminal receives the attribute information of promotional literature and promotional literature, according to the y value of each promotional literature of formula dynamic calculation, play the promotional literature that y value is corresponding when y >=0.There is not the promotional literature of reproduction time overlap in the play sequence of advertisement auto transmission server layout, so the y value only having promotional literature corresponding at synchronization is more than or equal to 0.
The third aspect, embodiments provide a kind of advertisement auto transmission server, be applied to the system of advertisement auto transmission and broadcasting, the system of described advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal, and described advertisement auto transmission server comprises:
Advertising message obtains module, the reproduction time dot information that for the attribute information of the described promotional literature of promotional literature and correspondence that obtains input, described attribute information comprises the playing duration information of described promotional literature, first time plays and play gap periods information;
Play sequence layout module, for arranging the play sequence of promotional literature according to the attribute information of described acquisition, when the promotional literature that described play sequence is corresponding is multiple, need make the reproduction time of multiple described promotional literature not overlapping during layout; And
Advertising message sending module, for being sent to described advertisement playback terminal by the attribute information of the promotional literature corresponding to described play sequence and the promotional literature corresponding to described play sequence.
In conjunction with the third aspect, embodiments provide the first possible execution mode of the third aspect, the type of wherein said promotional literature comprises commercial advertisement file, public service ads file and trade and investment promotion promotional literature, described attribute information also comprises the type information of the promotional literature of described correspondence, and described advertisement auto transmission server also comprises:
Preferential playback level demarcating module, give different preferential playback level information for being respectively described commercial advertisement file, public service ads file and trade and investment promotion promotional literature according to the type information of described promotional literature, the preferential playback level of described commercial advertisement file is higher than the preferential playback level of described public service ads file and trade and investment promotion promotional literature.
Preferential playback level demarcating module is that dissimilar promotional literature gives different preferential playback level, makes advertisement playback terminal can come layout play sequence and broadcast advertisement file according to preferential playback level.
Fourth aspect, embodiments provide a kind of advertisement playback terminal, be applied to the system of advertisement auto transmission and broadcasting, the system of described advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal, and described advertisement playback terminal comprises:
Advertising message receiver module, send the attribute information of the promotional literature corresponding to described play sequence and the promotional literature corresponding to described play sequence for receiving described advertisement auto transmission server, described attribute information comprises the playing duration information of described promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information; And
Advertisement playing module, the attribute information for the promotional literature according to described reception plays the promotional literature of described reception.
The technique effect that the present invention realizes: advertisement auto transmission server is according to the promotional literature received and the corresponding attribute information of promotional literature, arrange the play sequence that reproduction time does not have overlapping promotional literature, and promotional literature corresponding for play sequence and the corresponding attribute information of promotional literature are sent to advertisement playback terminal, advertisement playback terminal calculates the current promotional literature needing to play after receiving promotional literature and the corresponding attribute information of promotional literature.This advertisement auto transmission method, server and advertisement broadcast method, terminal improve efficiency and the accuracy rate of the layout of advertisement working days, and decrease the flow of transfer of data, reduce cost.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, be briefly described to the accompanying drawing used required in embodiment below, be to be understood that, the following drawings illustrate only some embodiment of the present invention, therefore the restriction to scope should be counted as, for those of ordinary skill in the art, under the prerequisite not paying creative work, other relevant accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 a shows the flow process of advertisement auto transmission that first embodiment of the invention provides and player method;
Fig. 1 b shows the structure of advertisement auto transmission server that first embodiment of the invention provides and playback terminal;
Fig. 2 a shows the flow process of advertisement auto transmission that second embodiment of the invention provides and player method;
Fig. 2 b shows the structure of advertisement auto transmission server that second embodiment of the invention provides and playback terminal;
Fig. 2 c shows the structure of the play sequence layout module of the advertisement auto transmission server that second embodiment of the invention provides;
Fig. 3 shows the play sequence that the embodiment of the present invention provides.
Mark in figure: advertisement auto transmission server 101, advertising message obtains module 102, play sequence layout module 103, advertising message sending module 104, preferential playback level demarcating module 105, enquiry module 106, judge module 107, layout module 108, advertisement playback terminal 201, advertising message receiver module 202, advertisement information play module 203, computing module 204.
Embodiment
Below in conjunction with accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.The assembly of the embodiment of the present invention describing and illustrate in usual accompanying drawing herein can be arranged with various different configuration and design.Therefore, below to the detailed description of the embodiments of the invention provided in the accompanying drawings and the claimed scope of the present invention of not intended to be limiting, but selected embodiment of the present invention is only represented.Based on embodiments of the invention, the every other embodiment that those skilled in the art obtain under the prerequisite not making creative work, all belongs to the scope of protection of the invention.
Consult Fig. 1 a, advertisement auto transmission and player method are applied to the system of advertisement auto transmission and broadcasting, and the system of wherein advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal.Advertisement auto transmission method comprises the following steps:
Step S101: advertisement auto transmission server obtains the promotional literature of input and the attribute information of corresponding promotional literature, attribute information comprises the playing duration information of promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information.
Step S102: advertisement auto transmission server arranges the play sequence of promotional literature according to the attribute information obtained, and when the promotional literature that play sequence is corresponding is multiple, the reproduction time of multiple promotional literature need be made during layout not overlapping.
Step S103: advertisement auto transmission server sends the attribute information of the promotional literature corresponding to play sequence and the promotional literature corresponding to play sequence to advertisement playback terminal.
Advertisement broadcast method comprises the following steps:
Step S104: advertisement playback terminal receives the attribute information of the promotional literature corresponding to play sequence of advertisement auto transmission server transmission and the promotional literature corresponding to play sequence.
Step S105: advertisement playback terminal plays the promotional literature received according to the attribute information of the promotional literature received; Wherein, attribute information comprises the playing duration information of promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information.
Consult Fig. 1 b, the system of advertisement auto transmission and broadcasting comprises advertisement auto transmission server 101 and advertisement playback terminal 201, and wherein advertisement auto transmission server 101 comprises:
Advertising message obtains module 102, the reproduction time dot information that for the attribute information of the promotional literature and corresponding promotional literature that obtain input, attribute information comprises the playing duration information of promotional literature, first time plays and play gap periods information.
Play sequence layout module 103, for arranging the play sequence of promotional literature according to the attribute information obtained, when the promotional literature that play sequence is corresponding is multiple, need make the reproduction time of multiple promotional literature not overlapping during layout.
Advertising message sending module 104, for being sent to advertisement playback terminal 201 by the attribute information of the promotional literature corresponding to play sequence and the promotional literature corresponding to play sequence.
Advertisement playback terminal 201 comprises:
Advertising message receiver module 202, send the attribute information of the promotional literature corresponding to play sequence and the promotional literature corresponding to play sequence for receiving advertisement auto transmission server 101, attribute information comprises the playing duration information of promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information.
Advertisement playing module 203, plays for the attribute information according to the promotional literature received the promotional literature received.
When using the system of this advertisement auto transmission and broadcasting, first the promotional literature needing to play and the attribute information corresponding with this promotional literature are inputted advertisement auto transmission server 101, after advertising message acquisition module 102 receives the attribute information of promotional literature and promotional literature, play sequence layout module 103 is according to the attribute information layout play sequence of promotional literature.The reproduction time of promotional literature corresponding in play sequence is not overlapping, and namely the working days do not conflict.The attribute information of promotional literature corresponding for play sequence and promotional literature is sent to advertisement playback terminal 201 by advertising message sending module 104.After advertising message receiver module 202 receives the attribute information of promotional literature and promotional literature, the attribute information according to promotional literature plays corresponding promotional literature.
Generally owing to needing the promotional literature of broadcasting more, and promotional literature all may input advertisement auto transmission server 101 at any time, so play sequence needs to upgrade at any time, if all the information of all promotional literatures corresponding for play sequence is all sent to advertisement playback terminal 201 after upgrading each, the data so transmitted much and will have many repetitions.
Consult Fig. 2 a, the embodiment of the present invention provides a kind of advertisement auto transmission and player method, this advertisement auto transmission and player method are applied to the system of advertisement auto transmission and broadcasting, and the system of wherein advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal.Advertisement auto transmission method comprises the following steps:
Step S101: advertisement auto transmission server 101 obtains the promotional literature of input and the attribute information of corresponding promotional literature, attribute information comprises the playing duration information of promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information.
Step S106: advertisement auto transmission server 101 is respectively commercial advertisement file, public service ads file and trade and investment promotion promotional literature according to the type information of promotional literature and gives different preferential playback level information, the preferential playback level of commercial advertisement file is higher than the preferential playback level of public service ads file and trade and investment promotion promotional literature.
Wherein, the type of promotional literature generally comprises commercial advertisement file, public service ads file and trade and investment promotion promotional literature, and attribute information also comprises the type information of corresponding promotional literature.
Step S102: advertisement auto transmission server 101 arranges the play sequence of promotional literature according to the attribute information obtained, and when the promotional literature that play sequence is corresponding is multiple, the reproduction time of multiple promotional literature need be made during layout not overlapping.
Step S103: advertisement auto transmission server 101 sends the attribute information of the promotional literature corresponding to play sequence and the promotional literature corresponding to play sequence to advertisement playback terminal 201.
Because advertisement is for dynamically updating, when there being the promotional literature of new input, advertisement auto transmission server 101 is by the reproduction time of promotional literature low for the promotional literature layout of the input promotional literature that preferential playback level newly inputs in the neutral gear phase or play sequence of play sequence.
Concrete operations are as follows:
Advertisement auto transmission server 101 inquires about current play sequence, judge whether the working days corresponding with the reproduction time of the promotional literature newly inputted in current play sequence are the neutral gear phase according to the playing duration information of the promotional literature of new input, the reproduction time dot information of first time broadcasting and broadcasting gap periods information, if the working days corresponding with the reproduction time of the promotional literature newly inputted in current play sequence are neutral gear phases, then by the promotional literature layout that newly inputs in the neutral gear phase.
Through long-term practice, being divided into time slice in units of 5 seconds by 24 hours, is that least unit is inquired about with time slice, can improve the operating efficiency of advertisement auto transmission server 101.
If the working days corresponding with the reproduction time of the promotional literature newly inputted in current play sequence are not the neutral gear phases, namely there is promotional literature conflict with the reproduction time of the promotional literature newly input, then the preferential playback level of the promotional literature relatively newly inputted and the preferential playback level of promotional literature of conflicting with the reproduction time of the new promotional literature inputted.
If the preferential playback level of the promotional literature of new input is higher than the preferential playback level of the promotional literature conflicted with the reproduction time of the promotional literature newly inputted, and the playing duration of the promotional literature conflicted with the reproduction time of the promotional literature newly inputted is not less than the playing duration of the promotional literature newly inputted, then by the reproduction time of the promotional literature layout newly inputted at the promotional literature conflicted with the reproduction time of the promotional literature newly inputted.
After the promotional literature layout newly inputted is entered play sequence, advertisement auto transmission server 101 word needs the attribute information of the promotional literature newly inputted and the new promotional literature inputted to be sent to advertisement playback terminal 201, and do not need the attribute information of promotional literature corresponding for current play sequence and promotional literature to send to advertisement playback terminal 201, save flow, reduce cost.
Advertisement broadcast method comprises the following steps:
Step S104: advertisement playback terminal 201 receives the attribute information of the promotional literature corresponding to play sequence of advertisement auto transmission server 101 transmission and the promotional literature corresponding to play sequence.
Step S105: advertisement playback terminal 201 plays the promotional literature received according to the attribute information of the promotional literature received; Wherein, attribute information comprises the playing duration information of promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information.
Wherein, the concrete operations of step S105 are as follows:
Advertisement playback terminal 201 travels through the attribute information corresponding to promotional literature received, according to formula
Calculate the value of y corresponding to each promotional literature, and play the promotional literature that y value is more than or equal to 0 correspondence, wherein x is intermediate variable, n is current time, and i is for playing gap periods, and l is playing duration, s is the reproduction time play first time, and n, i, l and s are all in seconds.
Advertisement playback terminal 201 is according to the current promotional literature needing to play of formulae discovery, and play sequence eliminates the situation of the reproduction time overlap of promotional literature, and the y value that advertisement playback terminal 201 is calculated at every turn only has one to be more than or equal to 0.
Consult Fig. 2 b, advertisement auto transmission server 101 comprises:
Advertising message obtains module 102, the reproduction time dot information that for the attribute information of the promotional literature and corresponding promotional literature that obtain input, attribute information comprises the playing duration information of promotional literature, first time plays and play gap periods information.
Play sequence layout module 103, for arranging the play sequence of promotional literature according to the attribute information obtained, when the promotional literature that play sequence is corresponding is multiple, need make the reproduction time of multiple promotional literature not overlapping during layout.
Advertising message sending module 104, for being sent to advertisement playback terminal 201 by the attribute information of the promotional literature corresponding to play sequence and the promotional literature corresponding to play sequence.
Preferential playback level demarcating module 105, give different preferential playback level information for being respectively commercial advertisement file, public service ads file and trade and investment promotion promotional literature according to the type information of promotional literature, the preferential playback level of commercial advertisement file is higher than the preferential playback level of public service ads file and trade and investment promotion promotional literature.
Consult Fig. 2 c, play sequence layout module 103 comprises:
Enquiry module 106, for inquiring about current play sequence.
For the playing duration information of the promotional literature of the new input of basis, the reproduction time dot information of first time broadcasting and broadcasting gap periods information, judge module 107, judges whether the working days corresponding with the reproduction time of the promotional literature newly inputted in current play sequence are the neutral gear phase.
Layout module 108, for by the promotional literature newly inputted layout in the neutral gear phase with by the reproduction time of the promotional literature layout newly inputted at the promotional literature conflicted with the reproduction time of the promotional literature newly inputted.
Consult Fig. 2 b, advertisement playback terminal 201 comprises:
Advertising message receiver module 202, send the attribute information of the promotional literature corresponding to play sequence and the promotional literature corresponding to play sequence for receiving advertisement auto transmission server 101, attribute information comprises the playing duration information of promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information.
Advertisement playing module 203, plays for the attribute information according to the promotional literature received the promotional literature received.
Computing module 204: for according to formula
Calculate the value of y corresponding to each promotional literature.Time quantum in above-mentioned formula all adopts be unit second, and one day with 24 hours systems.
The attribute information of the promotional literature that advertisement auto transmission server 101 receives also comprises the broadcasting period information of corresponding promotional literature and stops reproduction time dot information.The broadcasting period of some promotional literatures broadcasts in the prime time, such as 18:00:00-21:00:00, the broadcasting period of some promotional literatures is whole day, i.e. 00:00:00-23:59:59, and advertisement auto transmission server 101 is just according to playing period information by promotional literature layout in the corresponding period.Advertisement playback terminal 201 stops playing corresponding promotional literature according to stopping reproduction time dot information.
In order to better describe the problem, such as, when commercial advertisement 1, commercial advertisement 2, trade and investment promotion advertisement and public service ads being carried out layout, the play time that the playing duration of commercial advertisement 1 is 10s, first time plays is 00:00:00, broadcasting gap periods is 60s, and the broadcasting period is 00:00:00 ~ 23:59:59.The play time that the playing duration of commercial advertisement 2 is 15s, first time plays is 00:00:10, and broadcasting gap periods is 120s, and the broadcasting period is 00:00:00 ~ 11:59:59.During the intercycle of commercial advertisement 1 and commercial advertisement 2, play trade and investment promotion advertisement or public service ads.Arrange the play sequence shown in Fig. 3.
Find through practice, advertisement auto transmission disclosed in the embodiment of the present invention and player method can be realized by the WEB application based on B/S (Browser/Server, browser and server) framework, and produce good effect.
Obviously, those skilled in the art should be understood that, each module disclosed in the above-mentioned embodiment of the present invention or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, they can be made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an advertisement auto transmission method, is characterized in that, is applied to the system of advertisement auto transmission and broadcasting, and the system of described advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal, said method comprising the steps of:
Described advertisement auto transmission server obtains the promotional literature of input and the attribute information of the described promotional literature of correspondence, and described attribute information comprises the playing duration information of described promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information;
Described advertisement auto transmission server arranges the play sequence of promotional literature according to the attribute information of described acquisition, when the promotional literature that described play sequence is corresponding is multiple, the reproduction time of multiple described promotional literature need be made during layout not overlapping;
Described advertisement auto transmission server sends the attribute information of the promotional literature corresponding to described play sequence and the promotional literature corresponding to described play sequence to described advertisement playback terminal.
2. advertisement auto transmission method according to claim 1, it is characterized in that, the type of described promotional literature comprises commercial advertisement file, public service ads file and trade and investment promotion promotional literature, described attribute information also comprises the type information of the promotional literature of described correspondence, described advertisement auto transmission server arranges the step of the play sequence of promotional literature according to the attribute information of described acquisition before, further comprising the steps of:
Described advertisement auto transmission server is respectively described commercial advertisement file, public service ads file and trade and investment promotion promotional literature according to the type information of described promotional literature and gives different preferential playback level information, and the preferential playback level of described commercial advertisement file is higher than the preferential playback level of described public service ads file and trade and investment promotion promotional literature.
3. advertisement auto transmission method according to claim 2, it is characterized in that, described advertisement auto transmission server arranges the play sequence of promotional literature according to the attribute information of described acquisition, when the promotional literature that described play sequence is corresponding is multiple, the nonoverlapping step of reproduction time of multiple described promotional literature during layout, need be made specifically to comprise:
When receiving the attribute information of promotional literature and the corresponding described promotional literature newly inputted, by the reproduction time of promotional literature low for the promotional literature of the promotional literature layout of described input preferential more described new input of playback level in the neutral gear phase or described play sequence of described play sequence.
4. advertisement auto transmission method according to claim 3, it is characterized in that, described when receiving the new promotional literature of input and the attribute information of corresponding described promotional literature, the step of the reproduction time of promotional literature low for the promotional literature of the promotional literature layout of described input preferential more described new input of playback level in the neutral gear phase or described play sequence of described play sequence is comprised:
The play sequence that the server lookup of described advertisement auto transmission is current, according to the playing duration information of the promotional literature of described new input, the reproduction time dot information of first time broadcasting and broadcasting gap periods information, judge whether the working days corresponding with the reproduction time of the promotional literature of described new input in described current play sequence are the neutral gear phase, if the working days corresponding with the reproduction time of the promotional literature of described new input in described current play sequence are neutral gear phases, then by the promotional literature layout of described new input in the described neutral gear phase;
If the working days corresponding with the reproduction time of the promotional literature of described new input in described current play sequence are not the neutral gear phases, namely there is the promotional literature that conflicts with the reproduction time of the promotional literature of described new input, then the preferential playback level of the promotional literature of more described new input and the preferential playback level of promotional literature of conflicting with the reproduction time of the promotional literature of described new input;
If the preferential playback level of the promotional literature that the preferential playback level of the promotional literature of described new input is conflicted higher than the reproduction time of the promotional literature with described new input, and the playing duration of the promotional literature conflicted with the reproduction time of the promotional literature of described new input is not less than the playing duration of the promotional literature of described new input, then the reproduction time of the promotional literature promotional literature layout of described new input conflicted at the reproduction time of the promotional literature with described new input.
5. the advertisement auto transmission method according to claim 1,2,3 or 4, is characterized in that, described attribute information also comprises the broadcasting period information of the promotional literature of described correspondence and stops reproduction time dot information.
6. an advertisement broadcast method, is characterized in that, is applied to the system of advertisement auto transmission and broadcasting, and the system of described advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal, said method comprising the steps of:
Described advertisement playback terminal receives the attribute information of the promotional literature corresponding to described play sequence of described advertisement auto transmission server transmission and the promotional literature corresponding to described play sequence, and described attribute information comprises the playing duration information of described promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information;
Described advertisement playback terminal plays the promotional literature of described reception according to the attribute information of the promotional literature of described reception.
7. advertisement broadcast method according to claim 6, is characterized in that, described advertisement playback terminal plays the promotional literature of described reception according to the attribute information of the promotional literature of described reception, comprising:
Travel through the attribute information corresponding to promotional literature of described reception, for each promotional literature, according to formula
Calculate the value of y corresponding to each promotional literature, and play the promotional literature that described y value is more than or equal to 0 correspondence, wherein x is intermediate variable, n is current time, and i is for playing gap periods, and l is playing duration, s is the reproduction time play first time, and described n, i, l and s are all in seconds.
8. an advertisement auto transmission server, it is characterized in that, be applied to the system of advertisement auto transmission and broadcasting, the system of described advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal, and described advertisement auto transmission server comprises:
Advertising message obtains module, the reproduction time dot information that for the attribute information of the described promotional literature of promotional literature and correspondence that obtains input, described attribute information comprises the playing duration information of described promotional literature, first time plays and play gap periods information;
Play sequence layout module, for arranging the play sequence of promotional literature according to the attribute information of described acquisition, when the promotional literature that described play sequence is corresponding is multiple, need make the reproduction time of multiple described promotional literature not overlapping during layout; And
Advertising message sending module, for being sent to described advertisement playback terminal by the attribute information of the promotional literature corresponding to described play sequence and the promotional literature corresponding to described play sequence.
9. advertisement auto transmission server according to claim 8, it is characterized in that, the type of described promotional literature comprises commercial advertisement file, public service ads file and trade and investment promotion promotional literature, described attribute information also comprises the type information of the promotional literature of described correspondence, and described advertisement auto transmission server also comprises:
Preferential playback level demarcating module, give different preferential playback level information for being respectively described commercial advertisement file, public service ads file and trade and investment promotion promotional literature according to the type information of described promotional literature, the preferential playback level of described commercial advertisement file is higher than the preferential playback level of described public service ads file and trade and investment promotion promotional literature.
10. an advertisement playback terminal, is characterized in that, is applied to the system of advertisement auto transmission and broadcasting, and the system of described advertisement auto transmission and broadcasting comprises advertisement auto transmission server and advertisement playback terminal, and described advertisement playback terminal comprises:
Advertising message receiver module, send the attribute information of the promotional literature corresponding to described play sequence and the promotional literature corresponding to described play sequence for receiving described advertisement auto transmission server, described attribute information comprises the playing duration information of described promotional literature, the reproduction time dot information of first time broadcasting and plays gap periods information; And
Advertisement playing module, the attribute information for the promotional literature according to described reception plays the promotional literature of described reception.
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