CN104581238A - Advertising platform based on network - Google Patents
Advertising platform based on network Download PDFInfo
- Publication number
- CN104581238A CN104581238A CN201410683890.0A CN201410683890A CN104581238A CN 104581238 A CN104581238 A CN 104581238A CN 201410683890 A CN201410683890 A CN 201410683890A CN 104581238 A CN104581238 A CN 104581238A
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- program
- server
- resource
- application server
- end processor
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- 238000000034 method Methods 0.000 claims description 8
- 239000000203 mixture Substances 0.000 claims description 4
- 238000009472 formulation Methods 0.000 claims description 3
- 238000012423 maintenance Methods 0.000 abstract description 5
- 238000005516 engineering process Methods 0.000 description 3
- 230000003203 everyday effect Effects 0.000 description 3
- 238000004519 manufacturing process Methods 0.000 description 3
- 230000008520 organization Effects 0.000 description 2
- 230000001737 promoting effect Effects 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 1
- 238000005034 decoration Methods 0.000 description 1
- 238000009826 distribution Methods 0.000 description 1
- 238000007726 management method Methods 0.000 description 1
- 238000004321 preservation Methods 0.000 description 1
- 238000012913 prioritisation Methods 0.000 description 1
- 238000003892 spreading Methods 0.000 description 1
- 230000003442 weekly effect Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/214—Specialised server platform, e.g. server located in an airplane, hotel, hospital
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Networks & Wireless Communication (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to an advertising platform based on a network. The advertising platform comprises a front-end processor, an application server, a database server, a resource server and an advertising terminal, wherein the front-end processor is used for receiving and processing logic requests of a user and distributing the requests to the application server; the logic requests comprise program production and a program broadcasting plan; the application server is used for responding to and processing user logic request tasks allocated by the front-end processor, and sending executable instructions to the advertising terminal; the resource server is used for storing resources required by program production; the database server is used for storing program information and resource information; the advertising terminal can download resources related to a program from the resource server according to the instructions of the application server, store the resources to a local and execute automatically at the local according to the broadcasting plan. The advertising platform has the advantages that the advertisement broadcasting and switching are realized by the advertising terminal automatically according to the broadcasting plan, so that the working efficiency is improved greatly and a plenty of maintenance work is eliminated.
Description
Technical field
The present invention relates to information publishing technology field, particularly relate to a kind of network advertising platform.
Background technology
At present, along with the development of modern science and technology, the application of digital display technique is ubiquitous.The public place that megastore, curbside etc. are crowded, it is always the hotly contested spot of businessman's publicity product, the multimedia advertising of subsidiary abundant information meets the tendency, broadcasting demand for information such as advertisements has expedited the emergence of the appearance of multi-medium information spreading system, in order to replace the Information issued media such as traditional placard.Along with the deep popularization of network application, the web advertisement will be widely used in more field, such as the chain advertising message in market is issued, and public traffic information is issued, shops's promotional advertisement Information issued etc., these advertisements are presented in face of people by the advertisement terminal of various pattern.
The advertisement terminals such as such as placard screen, user only needs to make broadcast program and is handed down to the broadcasting that advertisement terminal can complete advertisement.Seem a simple advertisement playing process and be in fact a great inconvenience part, because most of advertisement terminal needs the mode safeguarded by manual site to upgrade promotional literature, so not only efficiency is low, and maintenance cost is very high; Even carry out timely releasing advertisements by the network platform, the advertising programme that the broadcasting also can only fixed is specified, and the broadcasting that cannot realize intelligence switches.When program needs to upgrade, advertising programme producer needs immediately in management system, to make new program, and selects to be issued to corresponding advertisement terminal, and advertisement terminal just starts to play new program.Such mode cannot realize fixed time airplay and switching, and may cause huge loss because forgetting transmission program.
In order to solve the problem, advertisement be play more intelligent, the invention provides a kind of ad distribution platform of platform Network Based.
Summary of the invention
In view of there is above-mentioned technical problem in prior art, the invention provides a kind of network advertising platform, each advertisement terminal can be made according to set playing plan can to realize the automatic switchover of advertising programme, and the later stage is without the need to manual intervention.As long as program making person's well in advance advertising programme, and formulate corresponding playing plan.
The present invention adopts following technical scheme:
A kind of network advertising platform, comprises front end processor, application server, database server, Resource Server and advertisement terminal.Request for receiving, processing the logic requests of user, and is distributed application server by described front end processor, and described logic requests comprises the making of program and the playing plan of program.The user logic request task that described application server distributes for responding and process front end processor, and send executable instruction to advertisement terminal.Described Resource Server is for storing the resource of programming and needing, and described database server is for preserving programme information and resource information.Advertisement terminal according to the related resource of the instruction of application server from program downloading Resource Server, be saved to this locality, and the playing plan in this locality according to program can automatically perform.
Wherein, request according to the corresponding allocation rule of required formulation, can also be distributed the application server of relative free by described front end processor.
Program making person may issue multiple program to same advertisement terminal, if the playing plan that neither one is clear and definite, and so advertisement terminal or can only play and issue successful advertisement for the last time, or just cannot determine which advertisement of this broadcasting at all.Therefore make playing plan to be very important.
Described playing plan comprises program, schedule and channel.Program is the content that user wishes to show at advertisement terminal and play.Content can comprise the multimedia resource of various ways, comprises picture, video, word, document, animation, audio frequency etc.Program should be a combination of above description multiple resources.Schedule, (every day, weekly, monthly), and on the basis of this frequency, in special time segment limit (such as from 00:00:00 to 23:59:59) to comprise the frequency that affairs perform.For example we can formulate the new schedule that a program is play: calendar-type is " every day ", and calendar events section is " 00:00:00-23:59:59 ".Channel, for the specific schedule of Promgramming determines a date starting and terminate, this program is just called as channel.Make a call to a vivid metaphor: " news hookup " itself is a program, CCTV is its layout playing plan, it starts broadcasting day from CCTV, playing schedule is " every day ", " 19:00:00-19:30:00 ", therefore, we are in conjunction with this playing plan, and " news hookup " also can regard a channel as.
Visible, can comprise multiple advertising programme form in playing plan, these advertising programmes can arrange the time of broadcasting as required according to different schedules.Like this, after making playing plan, advertisement terminal can to automatically switch program according to playing plan, and does not need manual operation to change program according to the time determined, also just avoids and does not change program in time and the loss that causes.
The enforcement of playing plan, achieves advertisement terminal realizes advertisement automatically broadcasting according to playing plan, switches, substantially increases operating efficiency, is applicable to very much some large-scale advertising messages and issues application.
Further prioritization scheme, described playing plan can also comprise the timing open and close machine controlling advertisement terminal, and timing is opened screen, closed screen lamp function, eliminates a large amount of maintenance works of advertisement terminal.
As from the foregoing, network advertising platform of the present invention, make user reasonably can arrange the time of oneself, only need before advertisement be play, make broadcast program and formulate the real-time broadcasting that corresponding playing plan can complete advertising programme, upgrade without the need to on-site maintenance, without the need to the specific time upgrades specific program again, maintenance cost is reduced greatly, and to a great extent improve operating efficiency, be highly suitable for large-scale Information issued.
Accompanying drawing explanation
Fig. 1 is network advertisement distributing system Organization Chart.
Fig. 2 is the manufacturing process of the program being issued to advertisement terminal.
Embodiment
According to specific embodiment, the present invention is described below, wherein Fig. 1 is network advertisement distributing system Organization Chart, and Fig. 2 is the manufacturing process of the program being issued to advertisement terminal.
As shown in Figure 1, a kind of network advertising platform, comprises front end processor, application server, database server, Resource Server and advertisement terminal.Request for receiving, processing the logic requests of user, and is distributed application server by described front end processor, and described logic requests comprises the making of program and the playing plan of program.The user logic request task that described application server distributes for responding and process front end processor, and send executable instruction to advertisement terminal.Described Resource Server is for storing the resource of programming and needing, and described database server is for preserving programme information and resource information.Advertisement terminal according to the related resource of the instruction of application server from program downloading Resource Server, be saved to this locality, and the playing plan in this locality according to program can automatically perform.Wherein, request according to the corresponding allocation rule of required formulation, can also be distributed the application server of relative free by described front end processor.
Described playing plan comprises program, schedule and channel; Program is the content that user wishes to show at advertisement terminal and play; Schedule comprises the frequency that affairs perform, and the special time period on the basis of this frequency; Channel is the date that the specific schedule of Promgramming is determined to start and terminate.
In addition, playing plan can also comprise the timing open and close machine controlling advertisement terminal, and timing is opened screen, closed screen lamp function.
The description of composition graphs 2, the manufacturing process of a typical playing plan should be such:
1, program making person needs to customize a program according to its service needed.
Delivery system provides some program template for user.Template can define the layout of whole advertisement page, and program making person selects suitable template as required.The template selected is bound the resource that program is relevant, and after preservation, a new program just generates.
2, program making person's schedule of needing establishment one new.
User specifies a title for newly-built schedule, and selects calendar-type, i.e. the broadcasting frequency of program according to needing of playing of program, and optional type comprises " per diem ", " by week ", " monthly ".After having determined calendar-type, program making person needs to carry out layout to schedule, i.e. the time started of appointed program broadcasting and end time.
The time period that program is play can be one or more: if plan is round-the-clock broadcasting, can time period of layout be so " 00:00:00-23:59:59 "; If select to play in the specific time period, such as in 9 o'clock to the 12 o'clock morning, 2 pm is to 5 points, can time period of layout be so " 09:00:00-12:00:00 " and " 14:00:00-17:00:00 ", like this, in the other times of these two time periods, this program can not be play.
Select layout schedule, and a newly-increased new Promgramming record, new record comprises the program of binding schedule, and the time period that program is play.
In a schedule, it also can be multiple Promgramming.Only need newly-increased one or more schedule recordings, then select different programs and corresponding reproduction time section.
3, program making person finally determines by a newly-increased channel time started that program is play at advertisement terminal.
In schedule process, we specify broadcasting frequency and the time period of program, but program can't be play at once, it only knows oneself in one day from some until what time broadcast program, but and do not know from which day play, which day terminates to play, and channel is in order to address this problem generation.Therefore need to select schedule in channel, and specify time started and the end time of schedule.After program issues, just from the time started of specifying, can play according to the schedule be ranked in advance at advertisement terminal.
For example according to arrangement, need now to do a new program, and allow advertisement terminal play two days later, except the time period of to play the same day at schedule link determination program, also need to arrange the same day certain time point and start before arriving half an hour to play.Arrange the timing node starting to play to complete in channel lineup process.
Because advertisement terminal may have the demand regularly playing certain program, therefore program making person can be a schedule discharge multiple time started by channel.
Complete above three steps, the playing plan of advertising programme has just completed.What following program making person will do just selects channel, and intended target advertisement terminal issues.Advertisement terminal, from the resource of Resource Server download channels correlating programs, is downloaded successfully, starts to play according to playing plan.
The foregoing is only the preferred embodiment of the present invention; not limit practical range of the present invention with this, all persons that is familiar with technique, use principle of the present invention and technical characteristic; the various change done and decoration, all should be covered by within protection category that these claims define.
Claims (4)
1. a network advertising platform, comprises front end processor, application server, database server, Resource Server and advertisement terminal; Request for receiving, processing the logic requests of user, and is distributed application server by described front end processor, and described logic requests comprises the making of program and the playing plan of program; The user logic request task that described application server distributes for responding and process front end processor, and send executable instruction to advertisement terminal; Described Resource Server is for storing the resource of programming and needing, and described database server is for preserving programme information and resource information; Advertisement terminal according to the related resource of the instruction of application server from program downloading Resource Server, be saved to this locality, and the playing plan in this locality according to program can automatically perform.
2. advertising platform according to claim 1, request according to the corresponding allocation rule of required formulation, can also be distributed the application server of relative free by described front end processor.
3. advertising platform according to claim 1 and 2, described playing plan comprises program, schedule and channel; Program is the content that user wishes to show at advertisement terminal and play; Schedule comprises the frequency that affairs perform, and the special time period on the basis of this frequency; Channel is the date that the specific schedule of Promgramming is determined to start and terminate.
4. advertising platform according to claim 1 and 2, described playing plan can also comprise the timing open and close machine controlling advertisement terminal, and timing is opened screen, closed screen lamp function.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410683890.0A CN104581238A (en) | 2014-11-25 | 2014-11-25 | Advertising platform based on network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410683890.0A CN104581238A (en) | 2014-11-25 | 2014-11-25 | Advertising platform based on network |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104581238A true CN104581238A (en) | 2015-04-29 |
Family
ID=53096288
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410683890.0A Pending CN104581238A (en) | 2014-11-25 | 2014-11-25 | Advertising platform based on network |
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| Country | Link |
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| CN (1) | CN104581238A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107527219A (en) * | 2016-06-21 | 2017-12-29 | 天脉聚源（北京）科技有限公司 | A kind of method and system for extracting advertising resource content |
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| CN101882409A (en) * | 2009-05-06 | 2010-11-10 | 中兴通讯股份有限公司 | Electronic advertising system and advisement playing method thereof |
| CN102081772A (en) * | 2009-11-30 | 2011-06-01 | 程华山 | Advertising system and method |
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-
2014
- 2014-11-25 CN CN201410683890.0A patent/CN104581238A/en active Pending
Patent Citations (6)
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| US20030070167A1 (en) * | 2001-04-18 | 2003-04-10 | Alex Holtz | Advertisement management method, system, and computer program product |
| CN1893418A (en) * | 2005-07-01 | 2007-01-10 | 上海新纳广告传媒有限公司 | Method for displaying custom-made content displayed in subarea in screen |
| CN101882409A (en) * | 2009-05-06 | 2010-11-10 | 中兴通讯股份有限公司 | Electronic advertising system and advisement playing method thereof |
| CN101667274A (en) * | 2009-09-28 | 2010-03-10 | 中兴通讯股份有限公司 | Method and device for generating advertisement playing plan of electronic advertisement |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107527219A (en) * | 2016-06-21 | 2017-12-29 | 天脉聚源（北京）科技有限公司 | A kind of method and system for extracting advertising resource content |
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Application publication date: 20150429 |