CN101562723B - Method based on television widget for realizing bidirectional interaction advertisement - Google Patents
Method based on television widget for realizing bidirectional interaction advertisement Download PDFInfo
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- CN101562723B CN101562723B CN2009103020059A CN200910302005A CN101562723B CN 101562723 B CN101562723 B CN 101562723B CN 2009103020059 A CN2009103020059 A CN 2009103020059A CN 200910302005 A CN200910302005 A CN 200910302005A CN 101562723 B CN101562723 B CN 101562723B
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Abstract
The invention relates to a digital television audio and video technology and provides a method for determining the displaying content of widget by single television program content. The method based on television widget for realizing bidirectional interaction advertisement comprises the following steps: a. a widget engine and a local application program run automatically after a set-top box is started; b. the local application program obtains the current program information; c. the local application program transmits the current program information to a front end application server; d. the front end application server calls the widget exhibition advertisement data file corresponding to the classification according to a classification of the current program information and sends the widgetexhibition advertisement data file to the set-top box; and e. the set-top box displays the widget advertisement exhibition on a display terminal by the widget engine. The method has the beneficial effects that the advertisement display made by widget is released in real-time and pertinently according to the program content watched by users.
Description
Technical field
The present invention relates to the audiovisual frequency in digital TV technology, particularly audiovisual frequency in digital TV two-way interaction technology.
Background technology
The widget original meaning is meant the desktop small tool, a series of small tool is showed different personalizations by a specific platform (widget engine) for the user information.Be applied to different platforms at present according to widget and widget can be divided into PC desktop widget, webpage widget moves (mobile phone) widget, and television widget.Operation and the displaying of widget in a kind of platform or a kind of concrete environment needs the widget engine to realize.The widget technology can be in a lot of rapid extensive uses in field, and one of them key factor is because widget development process simple to operation.A common widget has tens of extremely hundreds of capable XML/JavaScript/VBScript source codes to add that some pictures combine, and the widget engine then is responsible for resolving these source codes and is also reallocated resources for widget.
The widget advertisement is by the widget application development, is a kind of applet of being made up of dynamic content, video, recreation etc., and the widget that utilizes the interaction between this applet and the consumer to market is exactly the widget advertisement.
Widget advertisement on the webpage is compared with traditional advertisement, has desalinated the notion of advertisement, and advertisement is developed into the part of web site contents, and advertisement is accepted by the consumer to greatest extent.Widget advertisement simultaneously also has personalized and interactive characteristics.Personalization shows as businessman can produce the advertisement that has individual character according to the demand of oneself, can self-defined advertisement content, appearance style etc.Interactive then the showing of widget advertisement allows the consumer to finish some mutual operations in advertisement.
Widget advertisement handling process in the prior art on webpage is as follows:
(1) terminal program initialization;
(2) terminal unrestrictedly receives the widget promotional literature;
(3) terminal shows widget advertisement interactive operation interface;
(4) after user's operation, terminal plays is stored in the widget ad content in the terminal.
The essence of traditional radio and television advertisement is the one-to-one relationship of electronics audio visual signal and time, i.e. the advertisement of broadcasting at the time of determining, radio and television is also determined.Though current digital television interaction advertisement based on datacast transmissions can realize man-machine interaction in form, but the send mode of advertisement remains the mode of the unidirectional propelling movement of taking, promptly no matter user's request, advertisement content and form are one-side, and the time that spectators receive information and the time of consumption information are synchronous.This synchronism also determined spectators when to receive and received what information, and often the spectators' incoherent advertisement of programme content that can only watch and watch or own interested advertising message and interested TV program time are asymmetric.
Summary of the invention
Technical problem to be solved by this invention is that a kind of method of being determined widget advertisement displaying contents by single content of TV program is provided.
The present invention solves the problems of the technologies described above the technical scheme that is adopted to be, may further comprise the steps based on the bidirectional interaction advertisement implementation method of television widget:
A, widget engine and local application be operation automatically behind set-top-box opening;
B, local application obtain current program information;
C, local application send current program information to front end application server;
D, front end application server are transferred such corresponding widget according to the classification of current program information place and are showed advertisement data file, and are sent to set-top box; Described widget advertisement displaying data are classified according to the classification of TV program information;
E, set-top box by local application automatically the current program of record watch time span, current program watch that time span reaches the second Preset Time length after, set-top box shows widget advertisement displaying by the widget engine on display terminal; After widget advertisement displaying is presented at display terminal, set-top box judges further whether the user operates widget advertisement displaying in the 3rd Preset Time, in this way, the widget engine is connected with front end application server, the widget advertisement is showed that the corresponding advertising content video flowing is downloaded to set-top box, and set-top box is play the ad content video flowing again; As not, set-top box withdraws from the widget advertisement and shows.
It is to be the advertisement of carrier with widget that the widget advertisement is showed, the data format that the widget advertisement is showed not is a video flowing, be embodied in a widget who contains link icon and text, its effect just one with icon and simple text representation, contain the introduction that corresponding detailed video flowing link is showed in its advertisement.The data format of one television advertising is a video flowing, and the user can't directly operate on it, and interactive advertisement of the present invention refers to the advertisement that the user can carry out interactive operation, and the two-way signal and the transmission of data are arranged therebetween.After widget advertisement displaying is presented at display terminal among the step e, set-top box judges further whether the user operates widget advertisement displaying in the 3rd Preset Time, in this way, the widget engine is connected with front end application server, the widget advertisement is showed that the corresponding advertising content video flowing is downloaded to set-top box, and set-top box is play the ad content video flowing again; As not, set-top box withdraws from the widget advertisement and shows.Widget can be regarded as the webpage window after the customization personalization, for the operation of widget and class of operation on webpage seemingly, " select (choosing) " and " affirmation " are arranged usually, all can trigger the widget engine from any operation of user and be connected this incident with front end application server.
The widget advertisement just is suspended on the screen when being illustrated in and showing, does not interrupt watching of user couple and programme content; But the advertisement of traditional broadcast type must interrupt when broadcasting the user to program watch no matter whether the user interested in the advertisement, all can't select whether it to be closed or stop.Widget advertisement displaying only contains simple icon and text message, and comprises the chained address with detailed advertising content.If the user is interested in the content that widget advertisement is showed, can choose so and confirm to connect wherein chained address, obtain more details; If lose interest in, widget advertisement displaying does not receive that within a certain period of time the user operates response and will die away, and in whole process, there is no and interrupts watching of user.
The invention has the beneficial effects as follows, can throw in the advertisement made from widget in real time, targetedly according to the programme content that the user watches and show.The widget engine that is installed on the set-top box can be communicated with front end application server, and response is made in user's operation, realizes the advertisement video stream that widget advertisement displaying is linked fast, realizes the two-way interaction between user and the widget advertisement.The application of widget engine on set-top box makes set-top box needn't start other concrete application program or opens a browser especially, saves the resource of set-top box, accelerates the speed of service of set-top box.
Description of drawings
Fig. 1 is the idiographic flow of embodiment.
Embodiment
Below in conjunction with drawings and Examples, describe technical scheme of the present invention in detail.
I .widget engine and local application start: when the user turned on set-top box and television set, the widget engine and the local application that are installed in the set top box operations system can start thereupon;
II. the set-top box local application at first receives the TS stream that contains Event Information Table (EIT) and Time of Day table (TDT) from electronic program guide of digital television (EPG) system of front end, from TS stream, parse program channel that active user's program watched number and current program information then and (comprise programm name, program duration etc.), exist in the data file mode in the flash memory (FLASH) of set-top box;
III. set-top box is sent to front end application server with the programm name in the current program information;
In order to alleviate the real-time Data Transmission amount of set-top box and front end application server, can in this step, set qualifications: as, the set-top box local application writes down the time span of watching of current program automatically, as current program watch that time span reaches the first Preset Time length after, local application just sends current program information to the front end application server request and downloads relevant widget advertisement and show data; Perhaps, produce one and download priority list, in first Preset Time, watched by user's free of discontinuities or repeatedly switched by the user and the program looked back will obtain a high download priority that set-top box is sent to front end application server with these high programm names of downloading the program correspondence of priority;
IV. front end application server is showed data with programm name as the searching keyword inquiry widget advertisement relevant with current program information, and transfers this widget advertisement and show that packet is sent in the flash memory of set-top box from database server;
V .widget engine shows that with this widget advertisement packet is packaged into widget and uses, and shows on television screen under local application control; The set-top box local application can watching that duration decision widget advertisement is illustrated in and when eject by the current program of automatic recording user.As, local application judge current program watch that time span reaches the second Preset Time length after, the widget advertisement is showed and is ejected.
VI .widget advertisement is showed will rest on screen the preceding paragraph time:
If the user is interior at this moment widget advertisement displaying is operated, the widget engine will be connected with complete operation with front end application server; Complete operation is meant: if the user shows that to this widget advertisement any operation is arranged, all will trigger and being connected of front end application server, front end application server shows that with this widget advertisement corresponding advertisement video flow data returns, to respond user's operation.For example, the user uses a teleswitch and chooses and confirm the link of widget advertisement in showing, front end application server can be back to set-top box with the data content under this link, and the form with widget or TV webpage is presented on the screen again.If the user has further operation to these feedback data information, as, confirm a link again, this process similarly is a browsing page so, just can be regarded as until user's end operation is " complete operation ";
For accelerating the response speed of set-top box to user's operation, local application produces one and plays priority list, in Preset Time, the program of being watched by the long-time free of discontinuities of user or repeatedly being switched and look back by the user, its classification widget advertisement displaying down will obtain a high broadcast priority.These high widget advertisements of playing priority show that pairing advertisement video stream will be downloaded in the flash memory automatically by set-top box, thereby alleviate the real-time Data Transmission amount of set-top box and server end in interactive operation;
If the user switches to other channel, repeat above-mentioned steps II-V;
If the user is interior nothing operation at this moment, the widget advertisement will be died away after the 3rd Preset Time length.
Each Preset Time of the present invention can be provided with as the case may be by those skilled in the art.
Claims (6)
1. based on the bidirectional interaction advertisement implementation method of television widget, it is characterized in that, may further comprise the steps:
A, widget engine and local application be operation automatically behind set-top-box opening;
B, local application obtain current program information;
C, local application send current program information to front end application server;
D, front end application server are transferred such corresponding widget advertisement according to the classification of current program information place and are showed data file, and are sent to set-top box; Described widget advertisement displaying data are classified according to the classification of TV program information;
E, set-top box by local application automatically the current program of record watch time span, current program watch that time span reaches the second Preset Time length after, set-top box shows widget advertisement displaying by the widget engine on display terminal; After widget advertisement displaying is presented at display terminal, set-top box judges further whether the user operates widget advertisement displaying in the 3rd Preset Time, in this way, the widget engine is connected with front end application server, the widget advertisement is showed that the corresponding advertising content video flowing is downloaded to set-top box, and set-top box is play the ad content video flowing again; As not, set-top box withdraws from the widget advertisement and shows.
2. according to claim 1 based on the bidirectional interaction advertisement implementation method of television widget, it is characterized in that local application obtains current program information by transferring Time of Day table and Event Information Table among the step b.
3. according to claim 1 based on the bidirectional interaction advertisement implementation method of television widget, it is characterized in that, among the step c, local application writes down the time span of watching of current program automatically, current program watch that time span reaches the first Preset Time length after, local application sends current program information to front end application server.
4. according to claim 1 based on the bidirectional interaction advertisement implementation method of television widget, it is characterized in that, among the step c, local application is judged in first Preset Time, whether current program belongs to the program that is repeatedly switched and look back by the user, in this way, local application sends current program information to front end application server.
5. according to claim 1 based on the bidirectional interaction advertisement implementation method of television widget, it is characterized in that, among the step c, local application is determined the download priority of current program according to the watching time span of current program with watching number of times, and will download the high current program information of priority and send front end application server to.
6. according to claim 1 based on the bidirectional interaction advertisement implementation method of television widget, it is characterized in that front end application server is the classification of keyword query current program information place with programm name in the current program information in the steps d.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009103020059A CN101562723B (en) | 2009-04-30 | 2009-04-30 | Method based on television widget for realizing bidirectional interaction advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2009103020059A CN101562723B (en) | 2009-04-30 | 2009-04-30 | Method based on television widget for realizing bidirectional interaction advertisement |
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| Publication Number | Publication Date |
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| CN101562723A CN101562723A (en) | 2009-10-21 |
| CN101562723B true CN101562723B (en) | 2011-01-19 |
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| CN2009103020059A Expired - Fee Related CN101562723B (en) | 2009-04-30 | 2009-04-30 | Method based on television widget for realizing bidirectional interaction advertisement |
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Families Citing this family (20)
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| TW201120732A (en) | 2009-12-08 | 2011-06-16 | Inst Information Industry | Content service system and method thereof and computer-readable recording medium |
| CN101790052A (en) * | 2010-03-16 | 2010-07-28 | 青岛海信电器股份有限公司 | Method for realizing television USB Widget and television |
| CN102387412A (en) * | 2010-08-31 | 2012-03-21 | 康佳集团股份有限公司 | Set top box-based method, device and equipment for advertisement countdown |
| CN102026037A (en) * | 2010-11-25 | 2011-04-20 | Tcl集团股份有限公司 | TV interaction method and system based on widget and television |
| CN102096879A (en) * | 2011-01-25 | 2011-06-15 | 中兴通讯股份有限公司 | Method, system and terminal for releasing advertisement |
| CN102724595A (en) * | 2011-03-30 | 2012-10-10 | 青岛海尔软件有限公司 | WIDGET management platform based on set-top box |
| WO2011144096A2 (en) | 2011-05-26 | 2011-11-24 | 华为技术有限公司 | Service acquirement method and terminal, input method and device, cloud service card and system |
| CN102291610A (en) * | 2011-09-02 | 2011-12-21 | 广东中大讯通软件科技有限公司 | Digital family set top box based on three-network integration |
| CN103021432B (en) * | 2011-09-22 | 2017-06-16 | 南京中兴软件有限责任公司 | A kind of method and terminal for processing advertisement |
| CN102547413A (en) * | 2011-12-20 | 2012-07-04 | Tcl集团股份有限公司 | Widget application display system and method and pushing method and device |
| CN102724276B (en) * | 2012-05-03 | 2016-06-15 | Tcl集团股份有限公司 | A kind of information-pushing method based on Android system and system |
| CN102857795B (en) * | 2012-08-29 | 2015-06-03 | 四三九九网络股份有限公司 | Method for adding dynamic cinema advertisement to video player |
| CN102902610A (en) * | 2012-09-29 | 2013-01-30 | 四川长虹电器股份有限公司 | Method for debugging Widget application program by simulator |
| CN103024554B (en) * | 2012-12-21 | 2016-06-29 | 深圳Tcl新技术有限公司 | TV guide method |
| CN103257863A (en) * | 2013-04-28 | 2013-08-21 | 晶赞广告（上海）有限公司 | Method for delivering advertisement on mobile device |
| CN103731690A (en) * | 2013-11-22 | 2014-04-16 | 乐视致新电子科技（天津）有限公司 | Message display method and message configuration method |
| CN104780449A (en) * | 2015-03-18 | 2015-07-15 | 福建新大陆通信科技股份有限公司 | Method and system for screening unidirectional set-top box advertisement |
| CN105828123A (en) * | 2016-03-30 | 2016-08-03 | 乐视控股（北京）有限公司 | Method and apparatus for interaction in live broadcast |
| CN106686432A (en) * | 2016-12-23 | 2017-05-17 | 深圳创维数字技术有限公司 | Set top box (STB) based webpage interaction method and device |
| CN113490013B (en) * | 2021-06-30 | 2023-09-22 | 聚好看科技股份有限公司 | Server and data request method |
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