CN101667274A - Method and device for generating advertisement playing plan of electronic advertisement - Google Patents
Method and device for generating advertisement playing plan of electronic advertisement Download PDFInfo
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Abstract
The invention relates to a method and a device for generating advertisement playing plan of electronic advertisement. The device comprises a contract data memory part, a conflict detection part, a time period mixed-arranging part and a priority mixed-arranging part. The method comprises the following steps that: the contract data memory part memorizes the contract data of the currently input electronic advertisement into a contract-relevant table; the conflict detection part detects whether the contract data currently memorized in the contract-relevant table conflicts with the contract data ofthe electronic advertisement memorized previously in the contract-relevant table, and obtains the advertisement playing data; if no conflict exists, the time period mixed-arranging part obtains relevant contract data used for generating the playing plan batch from the advertisement playing data under the predetermined condition, and arranges the playing units in the obtained contract data in timesequence; and the priority mixed-arranging part carries out occupying and combining treatment on the arranged playing units with superposed time according to the priority relationship, thus generating the advertisement playing plan of the electronic advertisement.
Description
Technical field
The present invention relates to a kind of advertisement playing plan and generate method and apparatus, more specifically, relate to advertisement playing plan of electronic advertisement and generate method and apparatus.
Background technology
E-advertising is a kind of advertisement by the computer technology issue.In recent years, the popular advertisement form of having accepted e-advertising gradually, the e-advertising terminal has also spreaded all over each public places such as market, bank, office building, bus, the telecommunication business Room.
Because the broadcast of e-advertising is to realize by the advertisement playing plan of e-advertising terminal according to prior generation, therefore have only the advertisement playing plan of having generated to play e-advertising.But, e-advertising is different with common television advertising, the e-advertising terminal is mainly used in concentrated playing advertisements, only be that some life informations as weather forecast and so on are provided once in a while, so, the number of ads of e-advertising and content are just various unusually, and correspondingly, generating advertisement playing plan of electronic advertisement also just needs great workload.
In the prior art, generally by manually generating advertisement playing plan of electronic advertisement (referring to Patent Document CN200710127201.8), the work efficiency of still artificial generation advertisement playing plan of electronic advertisement is extremely low.
At present, the technology that does not also have automatic generation advertisement playing plan of electronic advertisement.
Summary of the invention
The purpose of this invention is to provide a kind of apparatus and method that generate advertisement playing plan of electronic advertisement by advertising contract automatically.
The advertisement playing plan of electronic advertisement generating apparatus comprises: contract data memory part memorizes is used for the contract dataset of the e-advertising of current input is saved in the contract correlation table; The collision detection parts, whether exist between the contract dataset that is used for detecting the current e-advertising that is saved in the contract correlation table and the contract dataset of the e-advertising of before in the contract correlation table, preserving and conflict, the reproduction time section of the identical broadcast unit of monopolizing cell type in the contract dataset of the e-advertising of current preservation and the previous e-advertising of preserving does not exist when overlapping, determine not exist conflict, thereby obtain the ad playing data, described ad playing data are made of the contract dataset of the current e-advertising that is saved in the contract dataset of the e-advertising in the contract correlation table and before preserves in the contract correlation table, obtain this reproduction time section by the broadcast zero-time of broadcast unit and the end of playing time of broadcast unit; Time period mixing parts, be used under the situation that does not have conflict, from described ad playing data, obtain the contract dataset relevant with predetermined condition, the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order with generating advertisement playing plan; Priority mixing parts are used for according to priority concerning that overlapping broadcast unit of time period to the ad playing data of elapsed time section mixing arrangement of parts ties up and merges processing, to generate advertisement playing plan of electronic advertisement.
Advertisement playing plan of electronic advertisement generation method comprises step: step 1, and contract data memory part memorizes is saved in the contract dataset of the e-advertising of current input in the contract correlation table; Step 2, whether the collision detection parts detect to exist between the contract dataset of the current contract dataset that is saved in the e-advertising in the contract correlation table and the previous e-advertising of preserving in the contract correlation table and conflict, the reproduction time section of the identical broadcast unit of monopolizing cell type in the contract dataset of the e-advertising of current preservation and the previous e-advertising of preserving does not exist when overlapping, determine not exist conflict, thereby obtain the ad playing data, the ad playing data are made of the contract dataset of the current contract dataset that is saved in the e-advertising in the contract correlation table with the e-advertising of before preserving in the contract correlation table, and the reproduction time section is to obtain the end of playing time by the broadcast zero-time of broadcast unit and broadcast unit; Step 3, under the situation that does not have conflict, time period mixing parts obtain the contract dataset relevant with generating advertisement playing plan with predetermined condition from described ad playing data, the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order; Step 4, priority mixing parts concern that according to priority the broadcast unit to the time-interleaving in the ad playing data of elapsed time section mixing arrangement of parts ties up and merges processing, to generate advertisement playing plan of electronic advertisement.
By advertisement playing plan of electronic advertisement generating apparatus provided by the invention and method, can automatically generate advertisement playing plan of electronic advertisement, reduce hand labor greatly thereby can generate advertisement playing plan than artificial layout.
Description of drawings
Fig. 1 is the synoptic diagram that existing advertising business system is shown;
Fig. 2 is the synoptic diagram of first embodiment of advertisement playing plan of electronic advertisement generating apparatus provided by the invention;
Fig. 3 is the synoptic diagram of second embodiment of advertisement playing plan of electronic advertisement generating apparatus provided by the invention;
Fig. 4 is the process flow diagram of first embodiment of advertisement playing plan of electronic advertisement generation method provided by the invention;
Fig. 5 is the process flow diagram of second embodiment of advertisement playing plan of electronic advertisement generation method provided by the invention.
Embodiment
For making the technical problem to be solved in the present invention, technical scheme and advantage clearer, be described in detail below in conjunction with the accompanying drawings and the specific embodiments.
The present invention is directed in the prior art, can not generate the defective of advertisement playing plan of electronic advertisement automatically, a kind of advertisement playing plan of electronic advertisement generating apparatus is provided.
Fig. 1 illustrates the synoptic diagram of existing advertising business system.Existing advertising business system comprises management platform, service server and playback terminal.Management platform is responsible for the interpolation and the management of advertising contract, ad content etc., the generation of advertisement playing plan and issuing etc.Service server is used for the advertisement playing plan of electronic advertisement that will produce in management platform and ad content and is put into the advertisement terminal and goes to play.Advertisement playing plan of electronic advertisement generating apparatus provided by the invention is set in management platform shown in Figure 1.
As shown in Figure 2, advertisement playing plan of electronic advertisement generating apparatus 1 provided by the invention comprises: contract data memory part memorizes 11, collision detection parts 12, time period mixing parts 13 and priority mixing parts 14.
Contract data memory part memorizes 11 is used for the contract dataset of the e-advertising of current input is saved in the contract correlation table.The contract correlation table is the form that is used for putting down in writing the various data of e-advertising contract, comprises the contract dataset of previous e-advertising in the contract correlation table.The contract dataset of e-advertising can comprise the broadcast zero-time of broadcast unit ID, broadcast unit type, broadcast unit, end of playing time, advertisement putting zone, advertising contract from date and the advertising contract date of expiry etc. of broadcast unit.The type of broadcast unit comprises to be intercutted, regularly and the non-timed.
In the type of broadcast unit, intercutting type all is to monopolize cell type with the timing type, monopolizes the broadcast unit of type and monopolizes certain time period, and the non-timed type can be shared the same time period to play in turn with the broadcast unit of other non-timed type.If therefore the some broadcast units in some broadcast units in the e-advertising contract of current input and the previous e-advertising contract of preserving in the contract correlation table all are to intercut type or timing type, then have the conflict on the reproduction time between the broadcast unit of these two same types, this is unallowed.For example, if the type of the broadcast unit 0000001 in the e-advertising contract of current input is regularly, the broadcast zero-time is 10:00, the end of playing time is 11:00, and the type of the broadcast unit of before having preserved in the contract correlation table 0000007 also is regularly, and to play zero-time also be 10:00, and the end of playing time also is 11:00, then in this case, conflicting on the reproduction time between broadcast unit 0000001 and the broadcast unit 0000007 appear.In order to prevent the appearance of this kind conflict, need carry out collision detection.
Under the situation that does not have conflict, time period mixing parts 13 obtain relevant contract dataset with predetermined condition from these ad playing data, can obtain these ad playing data from the contract correlation table that detects through the collision detection parts, predetermined condition specifically is meant advertisement putting zone and advertising contract from date and advertising contract date of expiry.Because corresponding advertisement playing plan in advertisement putting zone, and a contract can be rendered in a plurality of advertisement puttings zone, therefore the contract dataset in advertising contract differs to establish a capital and is in the same advertisement playing plan, also not necessarily has only the data of a contract in the same advertisement playing plan.The broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order.For example, with the advertisement putting zone is predetermined condition, from the contract correlation table that detects through the collision detection parts, obtain the contract dataset in same advertisement putting zone, and the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit arranged according to the time order and function order, obtain following arrangement:
Time sequence number time type broadcast unit ID broadcast unit type
1 10:00 begins 0000001 to be intercutted
2 11:00 began for 0000005 non-timed
3 12:00 finish 0000001 to be intercutted
4 13:00 begin 0000003 regularly
5 14:00 finish 0000003 regularly
6 15:00 finished for 0000005 non-timed.
Sequence number reproduction time section broadcast unit ID
1 00:00-10:00 gives tacit consent to unit ID
2 10:00-12:00 0000001
3 12:00-13:00 0000005
4 13:00-14:00 0000003
5 14:00-15:00 0000005
6 15:00-24:00 give tacit consent to unit ID.
In embodiment as shown in Figure 3, advertisement playing plan of electronic advertisement generating apparatus 2 provided by the invention comprises contract data memory part memorizes 21, collision detection parts 22, time period mixing parts 23, priority mixing parts 24 and plans middle table parts 25 that plan middle table parts 25 specifically comprise between planning middle table preservation parts 26 reaches in the works shows to generate parts 27.
Contract data memory part memorizes 21 is saved in the contract dataset of the e-advertising of the current input of user in the contract correlation table.Under the situation of contract correlation table more complicated, can carry out collision detection by the plan middle table.Souvenir has carried the contract dataset of the detailed form of the e-advertising of before preserving in the works in the contract correlation table, can generate playing plan easily by this detail formatted data, the contract dataset of the detailed form of record comprises the broadcast zero-time of broadcast unit ID, broadcast unit type, broadcast unit, end of playing time, advertisement putting zone, advertising contract from date and the advertising contract date of expiry etc. of broadcast unit.
The plan middle table is preserved parts 26 and is used for preservation plan middle table, this in the works between souvenir carried the contract dataset of the e-advertising of before in the contract correlation table, preserving.Collision detection parts 22 are compared the current contract dataset that is saved in the e-advertising in the contract correlation table with the contract dataset of the previous e-advertising of putting down in writing of preserving in the contract correlation table in the plan middle table, the reproduction time section of the identical broadcast unit of monopolizing cell type in the current contract dataset that is saved in e-advertising and the previous e-advertising of putting down in writing in the middle table in plan of preserving in the contract correlation table in the contract correlation table has when overlapping at least, determine to exist conflict, the reproduction time section of the identical broadcast unit of monopolizing cell type in the current contract dataset that is saved in e-advertising and the previous e-advertising of putting down in writing in the middle table in plan of preserving in the contract correlation table in the contract correlation table does not exist any when overlapping, determines not exist conflict.
Under the situation that does not have conflict, just allow the current contract dataset that is saved in the e-advertising in the contract correlation table is write in the plan middle table.When not having conflict, table generation parts 27 will write through the contract dataset of the e-advertising in the contract correlation table of collision detection parts detection in the plan middle table in the works, thereby generate new plan middle table, therefore can from new plan middle table, obtain the ad playing data.The effect of plan middle table is data of the contract dataset structure of the complexity of advertising contract being disassembled into single level, and the application plan middle table can be simplified the complexity of relative program statement and improve and carry out efficient.
Time period mixing parts 23 obtain from new plan middle table and the relevant contract datasets of predetermined condition such as advertisement putting zone and advertising contract from date and advertising contract date of expiry, and the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order.
By advertisement playing plan generating apparatus provided by the invention, can automatically generate advertisement playing plan of electronic advertisement, reduce hand labor greatly thereby can generate advertisement playing plan than artificial layout.
As shown in Figure 4, advertisement playing plan of electronic advertisement generation method provided by the invention may further comprise the steps:
Step S1, contract data memory part memorizes is saved in the contract dataset of the e-advertising of current input in the contract correlation table;
Step S2, the collision detection parts are compared the current contract dataset that is saved in the e-advertising in the contract correlation table with the contract dataset of the e-advertising of before preserving in the contract correlation table, the reproduction time section of the identical broadcast unit of monopolizing cell type in the contract dataset of the e-advertising of current preservation and the previous e-advertising of preserving does not exist when overlapping, determine not exist conflict, thereby obtain the ad playing data, the ad playing data are made of the contract dataset of the current contract dataset that is saved in the e-advertising in the contract correlation table with the e-advertising of before preserving in the contract correlation table, and the reproduction time section is to obtain the end of playing time by the broadcast zero-time of broadcast unit and broadcast unit;
Step S3, time period mixing parts obtain the contract dataset relevant with generating advertisement playing plan with advertisement putting zone and advertising contract from date with predetermined conditions such as advertising contract dates of expiry from the ad playing data, the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order;
Step S4, priority mixing parts concern that according to priority the broadcast unit to the time-interleaving in the ad playing data of elapsed time section mixing arrangement of parts ties up and merges processing, to generate advertisement playing plan of electronic advertisement.Also can detect advertising contract and whether arrive the execution of contract phase,, then can generate advertisement playing plan,, then generate advertisement playing plan if arrived the execution of contract phase if also be less than the execution of contract phase
The contract correlation table of preserving contract dataset is the form that is used for putting down in writing the various data of e-advertising contract, comprises the contract dataset of previous e-advertising in the contract correlation table.The contract dataset of e-advertising can comprise the broadcast zero-time of broadcast unit ID, broadcast unit type, broadcast unit, end of playing time, advertisement putting zone, advertising contract from date and the advertising contract date of expiry etc. of broadcast unit.The type of broadcast unit comprises to be intercutted, regularly and the non-timed.
In the type of broadcast unit, intercutting type all is to monopolize cell type with the timing type, monopolizes the broadcast unit of type and monopolizes certain time period, and the non-timed type can be shared the same time period to play in turn with the broadcast unit of other non-timed type.If therefore the some broadcast units in some broadcast units in the e-advertising contract of current input and the previous e-advertising contract of preserving in the contract correlation table all are to intercut type or timing type, then have the conflict on the reproduction time between the broadcast unit of these two same types, this is unallowed.In order to prevent the appearance of this kind conflict, the collision detection parts carry out collision detection in above-mentioned steps S2.
Because the corresponding advertisement playing plan in advertisement putting zone, and a contract can be rendered in a plurality of advertisement puttings zone, and therefore the contract dataset in advertising contract differs to establish a capital and is in the same advertisement playing plan.In above-mentioned steps S3, the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order.For example, with the advertisement putting zone is predetermined condition, from the contract correlation table that detects through the collision detection parts, obtain the contract dataset in same advertisement putting zone, and the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order
In the priority of advertising business, intercut usually＞regularly＞non-timed, when the priority mixing, the broadcast unit that intercuts type ties up the regularly time period of the broadcast unit of type, and regularly the broadcast unit of type ties up the time period of the broadcast unit of non-timed type.In step S4, priority mixing parts tie up and merge processing, generate advertisement playing plan of electronic advertisement.
Second embodiment of advertisement playing plan of electronic advertisement generation method provided by the invention may further comprise the steps:
Step S21, contract data memory part memorizes is saved in the contract dataset of the e-advertising of the current input of user in the contract correlation table.
Step S22, the plan middle table is preserved parts and is preserved the plan middle table, and this plan middle table has been put down in writing the contract dataset of the e-advertising of before preserving in the contract correlation table with detailed form;
Step S23, under the situation of contract correlation table more complicated, can carry out collision detection by the plan middle table, the collision detection parts obtain the contract dataset of the e-advertising of before preserving in the contract correlation table from the plan middle table, the collision detection parts are compared the current contract dataset that is saved in the e-advertising in the contract correlation table with the contract dataset of the previous e-advertising of putting down in writing of preserving in the contract correlation table in the plan middle table, the reproduction time section of the identical broadcast unit of monopolizing cell type in the contract dataset of the e-advertising of current preservation and the previous e-advertising of preserving does not exist when overlapping, determine not exist conflict, and table generation parts will detect through the collision detection parts in the works, do not exist the contract dataset of the e-advertising in the contract correlation table of conflict to write in the plan middle table, thereby generate new plan middle table, from new plan middle table, obtain the ad playing data, the ad playing data are made of the contract dataset of the current contract dataset that is saved in the e-advertising in the contract correlation table with the e-advertising of before preserving in the contract correlation table, and the reproduction time section is to obtain the end of playing time by the broadcast zero-time of broadcast unit and broadcast unit;
Step S24, time period mixing parts obtain the contract dataset relevant with predetermined condition from the ad playing data, the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order;
Step S25, priority mixing parts concern that according to priority the ad playing data to elapsed time section mixing arrangement of parts tie up and merge processing, generate advertisement playing plan of electronic advertisement.
Can realize advertisement playing plan of electronic advertisement generation method provided by the invention by computereses such as JAVA, C++, delphi, ASP.net.
By advertisement playing plan generation method provided by the invention, can automatically generate advertisement playing plan of electronic advertisement, reduce hand labor greatly thereby can generate advertisement playing plan than artificial layout.
The above is a preferred implementation of the present invention; should be pointed out that for those skilled in the art, under the prerequisite that does not break away from principle of the present invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (8)
1. advertisement playing plan of electronic advertisement generating apparatus, wherein, this device comprises:
Contract data memory part memorizes is used for the contract dataset of the e-advertising of current input is saved in the contract correlation table;
The collision detection parts, whether exist between the contract dataset that is used for detecting the current e-advertising that is saved in the contract correlation table and the contract dataset of the e-advertising of before in the contract correlation table, preserving and conflict, the reproduction time section of the identical broadcast unit of monopolizing cell type in the contract dataset of the e-advertising of current preservation and the previous e-advertising of preserving does not exist when overlapping, determine not exist conflict, thereby obtain the ad playing data, described ad playing data are made of the contract dataset of the current e-advertising that is saved in the contract dataset of the e-advertising in the contract correlation table and before preserves in the contract correlation table, obtain this reproduction time section by the broadcast zero-time of broadcast unit and the end of playing time of broadcast unit;
Time period mixing parts, be used under the situation that does not have conflict, from described ad playing data, obtain the contract dataset relevant with predetermined condition, the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order with generating advertisement playing plan;
Priority mixing parts are used for according to priority concerning that overlapping broadcast unit of time period to the ad playing data of elapsed time section mixing arrangement of parts ties up and merges processing, to generate advertisement playing plan of electronic advertisement.
2. advertisement playing plan of electronic advertisement generating apparatus according to claim 1 wherein, also comprises plan middle table parts, plan middle table parts specifically comprise the plan middle table preserve parts and in the works between table generate parts,
The plan middle table is preserved parts and is used for preservation plan middle table, and this plan middle table has been put down in writing the contract dataset of the e-advertising of before preserving in the contract correlation table with detailed form;
Described collision detection parts obtain the contract dataset of the e-advertising of before preserving in the contract correlation table from the plan middle table;
Table generates parts and is used for the contract dataset through the e-advertising of collision detection parts contract correlation table that detect, that do not have conflict is write in the plan middle table in the works, thereby generate new plan middle table, from new plan middle table, obtain the ad playing data.
3. advertisement playing plan of electronic advertisement generating apparatus according to claim 1, wherein, the contract dataset of e-advertising comprises at least: the broadcast zero-time of broadcast unit ID, broadcast unit type, broadcast unit, the end of playing time of broadcast unit, advertisement putting zone, advertising contract from date and advertising contract date of expiry.
4. advertisement playing plan of electronic advertisement generating apparatus according to claim 1, wherein, described predetermined condition specifically is meant advertisement putting zone and advertising contract from date and advertising contract date of expiry.
5. advertisement playing plan of electronic advertisement generation method, wherein, this method may further comprise the steps:
Step 1, contract data memory part memorizes is saved in the contract dataset of the e-advertising of current input in the contract correlation table;
Step 2, whether the collision detection parts detect to exist between the contract dataset of the current contract dataset that is saved in the e-advertising in the contract correlation table and the previous e-advertising of preserving in the contract correlation table and conflict, the reproduction time section of the identical broadcast unit of monopolizing cell type in the contract dataset of the e-advertising of current preservation and the previous e-advertising of preserving does not exist when overlapping, determine not exist conflict, thereby obtain the ad playing data, the ad playing data are made of the contract dataset of the current contract dataset that is saved in the e-advertising in the contract correlation table with the e-advertising of before preserving in the contract correlation table, and the reproduction time section is to obtain the end of playing time by the broadcast zero-time of broadcast unit and broadcast unit;
Step 3, under the situation that does not have conflict, time period mixing parts obtain the contract dataset relevant with generating advertisement playing plan with predetermined condition from described ad playing data, the broadcast zero-time of the broadcast unit in the contract dataset that is obtained and the end of playing time of broadcast unit are arranged according to the time order and function order;
Step 4, priority mixing parts concern that according to priority the broadcast unit to the time-interleaving in the ad playing data of elapsed time section mixing arrangement of parts ties up and merges processing, to generate advertisement playing plan of electronic advertisement.
6. advertisement playing plan of electronic advertisement generation method according to claim 5, wherein,
Also comprise step between described step 1 and described step 2: the plan middle table is preserved parts and is preserved the plan middle table, and this plan middle table has been put down in writing the contract dataset of the e-advertising of before preserving in the contract correlation table with detailed form; The collision detection parts obtain the contract dataset of the e-advertising of before preserving in the contract correlation table from the plan middle table;
In described step 2, describedly obtain the ad playing data specifically: table generates parts and will write through the contract dataset of the e-advertising in the collision detection parts contract correlation table that detect, that do not have conflict and plan in the middle table in the works, thereby generate new plan middle table, from new plan middle table, obtain the ad playing data.
7. advertisement playing plan of electronic advertisement generation method according to claim 5, wherein, the contract dataset of e-advertising comprises at least: the broadcast zero-time of broadcast unit ID, broadcast unit type, broadcast unit, the end of playing time of broadcast unit, advertisement putting zone, advertising contract from date and advertising contract date of expiry.
8. advertisement playing plan of electronic advertisement generation method according to claim 5, wherein, described predetermined condition specifically is meant advertisement putting zone and advertising contract from date and advertising contract date of expiry.
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| CN104469435B (en) * | 2014-12-22 | 2017-10-03 | 上海奉先电子科技有限公司 | Advertisement auto transmission method, server and advertisement broadcast method, terminal |
| CN104469435A (en) * | 2014-12-22 | 2015-03-25 | 上海奉先电子科技有限公司 | Automatic advertising calendar arrangement method and server and advertising playing method and terminal |
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Application publication date: 20100310 |