CN102542493B - advertisement information display control method and device - Google Patents
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- CN102542493B CN102542493B CN201210015905.7A CN201210015905A CN102542493B CN 102542493 B CN102542493 B CN 102542493B CN 201210015905 A CN201210015905 A CN 201210015905A CN 102542493 B CN102542493 B CN 102542493B
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Abstract
The present embodiments relate to technical field of information management, disclose a kind of advertisement information display control method and device.The method includes: obtain the ad related information of corresponding same advertising media；Generate the control information of corresponding described advertising media according to described ad related information, described control information includes that the control ring of at least two different priorities, each control ring include display control information；The advertising message that described control ring is corresponding is obtained according to described display control information；Control advertising message corresponding to described control ring according to priority orders in described advertising media, circulate display, and control the display of advertising message corresponding to described control ring according to described display control information.Utilize the present invention, the motility that advertising message shows can be improved, meet the individual demand of different advertiser.
Description
Technical field
The present invention relates to technical field of information management, particularly relate to a kind of advertisement information display control method and device.
Background technology
Advertisement, as information transmission media maximum, the fastest, widest, can link up rapidly supply-demand relationship, accelerates commodity circulation and sale, excites and induce consumption.Advertising media is also turned to electronic medium by traditional print media, and electronic medium mainly includes TV, broadcast, billboard etc..
Generally, different advertising media may belong to different media providers, and a media provider is likely to have different advertising media.Therefore, the issue of traditional advertising message is mainly realized by advertisement agency's mode, is i.e. entrusted advertisement agency side to implement advertising plan by advertiser, and media provider contracts advertising business by advertisement agency side.Advertisement agency side provides two-way service simultaneously as the agent of advertiser and the agent of media provider.In this fashion, advertiser and media provider are often that off-line connects, i.e. advertiser does not directly connect with media provider and contacts.At present, along with developing rapidly of information technology and network technology, the published method of advertising message is more and more diversified.For numerous clients, there is bigger autonomy in network promulgating advertisement information, not only can issue voluntarily but also can be issued by advertisement agency side.
Which kind of published method the most above-mentioned, when carrying out advertising message display by electronic medium, is the most all to use simple subprogram mode to show, the advertising message of display in a certain electronic medium will be needed to be ranked up, then, circulate display successively.
This single display mode obviously cannot meet the individual demand of different advertiser.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of advertisement information display control method and device, to improve the motility that advertising message shows, meets the individual demand of different advertiser.
For solving the problems referred to above, the technical scheme that the embodiment of the present invention provides is as follows:
A kind of advertisement information display control method, including:
Obtain the ad related information of corresponding same advertising media；
Generate the control information of corresponding described advertising media according to described ad related information, described control information includes that the control ring of at least two different priorities, each control ring include display control information；
The advertising message that described control ring is corresponding is obtained according to described display control information；
Control advertising message corresponding to described control ring according to priority orders in described advertising media, circulate display, and control the display of advertising message corresponding to described control ring according to described display control information.
Preferentially, described method also includes:
Receive the advertisement releasing request information that client sends, the advertising media information comprising described customer selecting in described advertisement releasing request information and the advertising message issued in described advertising media；
According to described advertisement releasing request information, update advertisement management database；
The ad related information of the corresponding same advertising media of described acquisition includes:
The ad related information of corresponding same advertising media is obtained from described advertisement management database.
Preferentially, described method also includes:
After information in described advertisement management database changes, from described advertisement management database, again obtain the ad related information of corresponding same advertising media.
Preferentially, described method also includes:
Obtain advertising media's relevant information of the media provider of signing；
By described advertising media correlated information exhibition to client, so that described client selects the advertising media needed for issuing advertisement information according to described advertising media relevant information.
Preferentially, described advertising media relevant information includes: the positional information of advertising media and the form of display information.
Preferentially, described advertisement management database is 3D chain matrice form, and wherein, the first dimension represents advertising media, the second dimension presentation medium provider, and third dimension represents the relevant information of corresponding advertising media.
Preferentially, described display control information includes: display sequence number, addressing information and display duration；
The described advertising message obtaining described control ring corresponding according to described display control information includes:
The advertising message that described control ring is corresponding is obtained according to described addressing information；
The display of the described advertising message corresponding according to the described display control information described control ring of control includes:
The DISPLAY ORDER of advertising message corresponding to described control ring is controlled according to described display sequence number；
The display time of advertising message corresponding to described control ring is controlled according to described display duration.
Preferentially, described method also includes:
During circulate the advertising message that the described control ring of display is corresponding in described advertising media according to priority orders, receive interrupt instruction；
If described interrupt instruction is from control centre, then interrupts circulation in described advertising media and show the advertising message that described control ring is corresponding；
If described interrupt instruction is from user's operation to described advertising media, then determine whether described control ring allows to interrupt according to described control information；
If it is, determine whether each advertising message that described control ring is corresponding allows to interrupt according to the display control information in described control ring；
If it is, interrupt circulation display in described advertising media to allow the advertising message interrupted, and continue cycling through the advertising message that display does not allow to interrupt；After interrupting the advertising message that the described control ring of circulation display is corresponding in described advertising media, if receiving recovery instruction, then recover circulation in described advertising media and show the advertising message that described control ring is corresponding.
Preferentially, described interrupt instruction includes the urgent notices information needing to show immediately；Described method also includes:
After interrupting the advertising message that the described control ring of circulation display is corresponding in described advertising media, control to repeat to show described urgent notices information in described advertising media；
After described urgent notices information shows to reach the scheduled time or pre-determined number, recover circulation in described advertising media and show the advertising message that described control ring is corresponding.
Preferentially, described recovery circulates in described advertising media and shows that the advertising message that described control ring is corresponding includes:
The advertising message showing that described control ring is corresponding is started the cycle over from the original position of the advertising message of interruption last time；
The advertising message showing that described control ring is corresponding is started the cycle over from the original position controlling first advertising message corresponding to ring of limit priority.
A kind of advertising message display control unit, including:
First acquiring unit, for obtaining the ad related information of corresponding same advertising media；
Controlling information generating unit, for generating the control information of corresponding described advertising media according to described ad related information, described control information includes that the control ring of at least two different priorities, each control ring include display control information；
Second acquisition unit, for obtaining, according to described display control information, the advertising message that described control ring is corresponding；
Display control unit, circulates display in described advertising media for controlling advertising message corresponding to described control ring according to priority orders, and controls the display of advertising message corresponding to described control ring according to described display control information.
Preferentially, described device also includes:
Request reception unit, for receiving the advertisement releasing request information that client sends, the advertising media information comprising described customer selecting in described advertisement releasing request information and the advertising message issued in described advertising media；
Database management unit, for according to described advertisement releasing request information, updates advertisement management database；
Described first acquiring unit, specifically for obtaining the ad related information of corresponding same advertising media from described advertisement management database.
Preferentially, described first acquiring unit, after the information being additionally operable in described advertisement management database changes, from described advertisement management database, again obtain the ad related information of corresponding same advertising media.
Preferentially, described device also includes:
3rd acquiring unit, for obtaining advertising media's relevant information of the advertising media provider of signing；
Represent unit, be used for described advertising media correlated information exhibition to client, so that described client selects the advertising media needed for issuing advertisement information according to described advertising media relevant information.
Preferentially, described display control information includes: display sequence number, addressing information and display duration；
Described second acquisition unit, specifically for obtaining, according to described addressing information, the advertising message that described control ring is corresponding；
The display that described display control unit controls advertising message corresponding to described control ring according to described display control information includes: controls the DISPLAY ORDER of advertising message corresponding to described control ring according to described display sequence number, and controls the display time of advertising message corresponding to described control ring according to described display duration.
Preferentially, described device also includes:
Described display control unit, it is additionally operable to during the advertising message corresponding according to the priority orders described control ring of control circulates display in described advertising media, receive interrupt instruction, and after receiving interrupt instruction, interrupt circulation in described advertising media and show the advertising message that described control ring is corresponding；After interruption circulates in described advertising media and shows the advertising message that described control ring is corresponding, receive and recover to instruct, and after receiving described recovery instruction, recover the advertising message that the described control ring of circulation display is corresponding in described advertising media.
Preferentially, described interrupt instruction includes the urgent notices information needing to show immediately；
Described control unit, it is additionally operable to after interrupting the advertising message that the described control ring of circulation display is corresponding in described advertising media, control to repeat to show described urgent notices information in described advertising media, after described urgent notices information shows to reach the scheduled time or pre-determined number, recover circulation in described advertising media and show the advertising message that described control ring is corresponding.
The advertisement information display control method of embodiment of the present invention offer and device, by obtaining the ad related information of corresponding same advertising media；Generate the control information of corresponding described advertising media according to described ad related information, described control information includes the control of at least two different priorities；The advertising message that this control ring is corresponding is obtained according to the display control information in each control ring, in described advertising media, circulate the advertising message showing that described control ring is corresponding according to priority orders, and control the display of advertising message corresponding to described control ring according to described display control information.Thus improve the motility that advertising message shows, meet the individual demand of different advertiser.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, the accompanying drawing used required in embodiment or description of the prior art will be briefly described below, apparently, accompanying drawing in describing below is only some embodiments of the present invention, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the flow chart of embodiment of the present invention advertisement information display control method；
Fig. 2 is a kind of flow chart obtaining ad related information in the embodiment of the present invention；
Fig. 3 is a kind of concrete form schematic diagram of advertisement management database in the embodiment of the present invention；
Fig. 4 is the another kind of concrete form schematic diagram of advertisement management database in the embodiment of the present invention；
Fig. 5 is a kind of structural representation of embodiment of the present invention advertising message display control unit；
Fig. 6 is the another kind of structural representation of embodiment of the present invention advertising message display control unit.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described.Obviously, described embodiment is only a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art are obtained under not making creative work premise, broadly fall into the scope of protection of the invention.
As it is shown in figure 1, be the flow chart of embodiment of the present invention advertisement information display control method, comprise the following steps:
Step 101, obtains the ad related information of corresponding same advertising media.
No matter client is to carry out ad distribution by advertisement agency side, the distribution platform still utilizing media provider to provide directly carries out ad distribution, and client is required for predetermined corresponding advertising media and needs the advertising message issued.If carrying out ad distribution by advertisement agency side, the advertising media of the media provider contracted with it can be presented to client by advertisement agency side；If directly carrying out ad distribution by media provider, then its own advertising media can be presented to client by media provider.
Concrete ways of presentation can have multiple, such as, being represented by list mode, map label mode etc., the content represented can be to include positional information and the form of display information of advertising media, price, favor information etc. can also be included, this embodiment of the present invention is not limited.
Advertisement agency side or media provider can automatically obtain the ad related information of the corresponding same advertising media of different client by network or other transmission means.Described ad related information may include that advertising media information and the advertising message issued in described advertising media, even can also include media provider etc..
Step 102, generates the control information of corresponding described advertising media according to described ad related information, and described control information includes that the control ring of at least two different priorities, each control ring include display control information.
Owing to described ad related information can be from different client, also it is to say to be, for same advertising media, needs to show the advertising message of multiple different client.To this end, the control information of corresponding described advertising media can be generated according to described ad related information.And in order to meet the different individual demands of client, can contract with client in advance, DISPLAY ORDER and the time of different advertising message is determined according to CAMEL-Subscription-Information.
Specifically, in embodiments of the present invention, described control information can embody by the way of controlling ring, described control information includes the control ring of at least two different priorities, each control ring includes that display control information, described display control information may include that the information such as display sequence number, addressing information and display duration.Described addressing information can be the chained address of advertising message, in such a case, it is possible to different advertising messages stored respectively, i.e. may be read into corresponding advertising message according to its chained address when needed；Described addressing information can also is that advertising message is numbered, in such a case, it is possible to different advertising messages is stored in fixing memory space, i.e. may be read into corresponding advertising message from the memory space that its numbering is corresponding when needed.
It should be noted that, in actual applications, the generation of described control ring can be with comprehensive considering various effects, such as, expense and the required display time that can pay according to client determine, the priority controlling ring making the advertising message of the client that payment expense is the highest corresponding is the highest, so that the display of this advertising message obtains higher guarantee.Moreover, it is also possible to according to factors such as different periods, space enrironment, above-mentioned control ring is adjusted.It is to say, above-mentioned control ring can be dynamically change.
Step 103, obtains, according to described display control information, the advertising message that described control ring is corresponding.
Specifically, can obtain, according to described addressing information, the advertising message that described control ring is corresponding.
Step 104, controls advertising message corresponding to described control ring according to priority orders and circulates display in described advertising media, and control the display of advertising message corresponding to described control ring according to described display control information.
That is, when described advertising media shows advertising message, the priority orders controlling ring according to each advertising message is corresponding is needed to circulate display successively, the advertising message controlling ring corresponding that priority is high preferentially shows, after the advertising message that the control ring of lowest priority is corresponding has shown, start to circulate next time.Such as, first controls ring 2 minutes display time, and second controls ring 1 minute display time, and the 3rd controls ring 0.5 minute display time.Priority orders is from high to low: first controls ring, the second control ring, the 3rd control ring, then advertising message corresponding for circulation display the first control ring, the time until the first control ring are exhausted by advertising media.Then the advertising message that display the second control ring is corresponding.After the advertising message that all control rings are corresponding is all shown, ring will be controlled from first again and start display.
It should be noted that, in embodiments of the present invention, the advertising message that each control ring is corresponding can be one or more, if corresponding multiple advertising message, then these advertising messages can be ranked up, control advertising message corresponding to this control ring according to along display according to the display sequence number in the display control information on this control ring.Certainly, each advertising message can have the different display time, specifically, can control the display time of advertising message corresponding to described control ring according to the display duration in described display control information.
In actual applications, can determine, according to the actual displayed duration of advertising message corresponding to each control ring, the display time that each control ring is corresponding.
Certainly, according to the individual demand of client, it is also possible to by increasing the content in above-mentioned display control information, control corresponding advertising message and use other display mode to show.
Such as, advertising message corresponding in each control ring, twice or multipass can also be continuously displayed when display, in this case, display number information can be increased in described display control information, control, according to this display number information, the number of times that corresponding advertising message continuously displays in described advertising media.
For another example, the display duration of certain advertising message corresponding in described display control information can be set greater than this advertising message actual displayed required time, repeat to show this advertising message within the time that this display duration specifies, until time-out.
Certainly, for advertising message that each control ring is corresponding, it is also possible to have other display mode, this embodiment of the present invention is not limited.
It should be noted that the advertising media in the embodiment of the present invention can be electronic display board, LCD display, touch screen etc..
As can be seen here, embodiment of the present invention advertisement information display control method, the ad related information of corresponding same advertising media can be obtained, and the control information of corresponding described advertising media is generated according to described ad related information, described control information includes the control ring of at least two different priorities, then obtain, according to the display control information controlled in ring, the advertising message that described control ring is corresponding, the advertising message controlling described control ring corresponding according to priority orders circulates display in described advertising media, and the display of advertising message corresponding to described control ring is controlled according to described display control information.Improve the motility that advertising message shows, meet the individual demand of different advertiser.
In embodiments of the present invention, can automatically be obtained the ad related information of corresponding same advertising media by network, such as, the server of advertisement agency side or media provider automatically obtain described ad related information by network.
As in figure 2 it is shown, be a kind of flow chart obtaining ad related information in the embodiment of the present invention, comprise the following steps:
Step 201, receives the advertisement releasing request information that client sends, the advertising media information comprising described customer selecting in described advertisement releasing request information and the advertising message issued in described advertising media.
Step 202, according to described advertisement releasing request information, updates advertisement management database.
Described advertisement management database can be the data base of the multiple format pre-build, such as, it can be 3D chain matrice form, as shown in Figure 3, wherein, first dimension (OK) represents advertising media, second dimension (arranging) presentation medium provider, third dimension ADlink represents the relevant information of corresponding advertising media, such as, the client that all advertising messages (can be chained address or numbering) that needs show, each advertising message are corresponding, CAMEL-Subscription-Information etc. can be included.Certainly, if certain advertising media corresponding also needs to show some advertising messages of media provider oneself, advertising media information can also be increased in the first dimension, as shown in Figure 4, wherein third dimension VAD1～VADN presentation medium provider oneself need the advertising message (can be chained address or numbering) of display in corresponding advertising media.
Certainly, in actual applications, described advertisement management database can also use other form, such as tabular form etc., does not limits this embodiment of the present invention.
Step 203, obtains the ad related information of corresponding same advertising media from described advertisement management database.
It should be noted that the process of above-mentioned steps 203 and step 201 to the process of step 202 can be the self-contained process that two synchronizations are carried out.That is, receive the advertisement releasing request information that client sends, the process updating advertisement management database according to this advertisement releasing request information can be carried out the most in real time, and the process obtaining the ad related information of corresponding same advertising media from described advertisement management database can only be carried out after having the advertising message for this advertising media to change, after i.e. the information in described advertisement management database changes, from described advertisement management database, again obtain the ad related information of corresponding same advertising media.
It is previously mentioned, can be that the server of advertisement agency side or media provider obtains described ad related information automatically by network.If carried out the issue of proxy client advertising message by advertisement agency side, then advertisement agency side also needs to obtain advertising media's relevant information of the advertising media provider of signing；By described advertising media correlated information exhibition to client, so that described client selects the advertising media needed for issuing advertisement information according to described advertising media relevant information.
As it is shown on figure 3, be the another kind of flow chart obtaining ad related information in the embodiment of the present invention, comprise the following steps:
Step 301, obtains advertising media's relevant information of the advertising media provider of signing.
Step 302, by described advertising media correlated information exhibition to client, so that described client selects the advertising media needed for issuing advertisement information according to described advertising media relevant information.
Step 303, receives the advertisement releasing request information that client sends, the advertising media information comprising described customer selecting in described advertisement releasing request information and the advertising message issued in described advertising media.
Step 304, according to described advertisement releasing request information, updates advertisement management database.
Step 305, obtains the ad related information of corresponding same advertising media from described advertisement management database.
Above-mentioned flow process can be completed by network by the server of advertisement agency side.
In different applied environments, often have some accidents, need to issue some urgent notices information, such as, the urgent notices information of the situations such as vile weather (hurricane, tornado, earthquake, tsunami etc.), road traffic interruption.Can first interrupt the information of display in described advertising media, the described urgent notices information of preferential display.Such as can decide whether to interrupt the display in described advertising media by the way of interrupt instruction.It is to say, during the advertising message corresponding according to the priority orders described control ring of control circulates display in described advertising media, if the interrupt instruction of receiving, then interrupt circulation in described advertising media and show the advertising message that described control ring is corresponding；After interrupting the advertising message that the described control ring of circulation display is corresponding in described advertising media, if receiving recovery instruction, then recover circulation in described advertising media and show the advertising message that described control ring is corresponding.In this case, above-mentioned interrupt instruction and recovery instruction can be from control centre.
Additionally, can also there is a kind of interruption situation, such as, described advertising media provides interactive function simultaneously, after passerby sees corresponding advertising message, select this advertising message (such as by touching) to do shopping accordingly in described advertising media, transaction etc. operates, and in this case, above-mentioned interrupt instruction and recovery instruction can be from user's operation to described advertising media.
For this situation, according to described control information, advertising media can determine whether each control ring allows to interrupt；Such as, arrange corresponding each interrupting information controlling ring in described control information, according to this interrupting information, described advertising media determines whether each control ring allows to interrupt；If it is, can determine whether each advertising message that this control ring is corresponding allows to interrupt according to the display control information in described control ring further；If it is, interrupt circulation display in described advertising media to allow the advertising message interrupted, and continue cycling through the advertising message that display does not allow to interrupt.
In actual applications, first advertising media, after receiving interrupt instruction, can determine that this interrupt instruction is from control centre or from user's operation to described advertising media, according to the separate sources of described interrupt instruction, it is handled differently, such that it is able to the needs under meeting varying environment.
Additionally, for above-mentioned the second situation, i.e. interrupt instruction is from user's situation to the operation of described advertising media, when continuing cycling through display and not allowing the advertising message interrupted, in order to not affect user and such as do shopping, other operation such as transaction, the display window of the advertising message needing to continue cycling through display can be changed, such as reduce its display window and display it to the marginal position etc. of display screen.It is, of course, also possible to take alternate manner to show, this embodiment of the present invention is not limited.
In embodiments of the present invention, the urgent notices information issued if necessary, then after interrupting the advertising message that the circulation described control ring of display is corresponding, can control to repeat to show described urgent notices information in described advertising media, certainly, the repeating of described urgent notices information shows that number of times can be as desired to determine, it is also possible to only display is once；The display time can also be set, after described urgent notices information shows to reach the scheduled time (such as 5 minutes), recover the advertising message that circulation shows that described control ring is corresponding, this embodiment of the present invention is not limited.Described urgent notices information is equally sent to described advertising media by control centre, specifically can carry in interrupt requests, it is also possible to send to after sending interrupt requests again.
When recovering the advertising message that the described control ring of circulation display is corresponding in described advertising media, can start the cycle over, from the original position of the advertising message that last time interrupts, the advertising message showing that described control ring is corresponding；The advertising message showing that described control ring is corresponding can also be started the cycle over from the original position controlling first advertising message corresponding to ring of limit priority；It is of course also possible to randomly choose the original position of display, this embodiment of the present invention is not limited.
Visible, embodiment of the present invention advertisement information display control method, it is possible not only to improve the motility that advertising message shows, meets the individual demand of different advertiser, moreover it also provides interrupt function, meet the application demand under varying environment.
Correspondingly, the embodiment of the present invention also provides for a kind of advertising message display control unit, as it is shown in figure 5, be a kind of structural representation of this device.
In this embodiment, described device includes:
First acquiring unit 501, for obtaining the ad related information of corresponding same advertising media.
Controlling information generating unit 502, for generating the control information of corresponding described advertising media according to described ad related information, described control information includes that the control ring of at least two different priorities, each control ring include display control information.
Second acquisition unit 503, for obtaining, according to described display control information, the advertising message that described control ring is corresponding.
Display control unit 504, circulates display in described advertising media for controlling advertising message corresponding to described control ring according to priority orders, and controls the display of advertising message corresponding to described control ring according to described display control information.
Above-mentioned ad related information may include that advertising media information and the advertising message issued in described advertising media, even can also include media provider etc..
Described control information can embody by the way of controlling ring, described control information includes the control ring of at least two different priorities, each control ring includes that display control information, described display control information may include that the information such as display sequence number, addressing information and display duration.Described addressing information can be the chained address of advertising message, in such a case, it is possible to different advertising messages stored respectively, i.e. may be read into corresponding advertising message according to its chained address when needed；Described addressing information can also is that advertising message is numbered, in such a case, it is possible to different advertising messages is stored in fixing memory space, i.e. may be read into corresponding advertising message from the memory space that its numbering is corresponding when needed.
In embodiments of the present invention, second acquisition unit 503 specifically can obtain, according to described addressing information, the advertising message that described control ring is corresponding.Display control unit 504 can control the DISPLAY ORDER of advertising message corresponding to described control ring according to described display sequence number, and control the display time of advertising message corresponding to described control ring according to described display duration.
It should be noted that the advertising media in the embodiment of the present invention can be electronic display board, LCD display, touch screen etc..
As can be seen here, embodiment of the present invention advertising message display control unit, the ad related information of corresponding same advertising media can be obtained, and the control information of corresponding described advertising media is generated according to described ad related information, described control information includes the control ring of at least two different priorities, then obtain, according to the display control information controlled in ring, the advertising message that described control ring is corresponding, the advertising message controlling described control ring corresponding according to priority orders circulates display in described advertising media, and the display of advertising message corresponding to described control ring is controlled according to described display control information.Improve the motility that advertising message shows, meet the individual demand of different advertiser.
As shown in Figure 6, it is the another kind of structural representation of embodiment of the present invention advertising message display control unit.
Unlike embodiment illustrated in fig. 5, in this embodiment, described device also includes: request reception unit 601 and database management unit 602.Wherein:
Described request reception unit 601 is used for receiving the advertisement releasing request information that client sends, the advertising media information comprising described customer selecting in described advertisement releasing request information and the advertising message issued in described advertising media；
Described database management unit 602, for according to described advertisement releasing request information, updates advertisement management database.
Described advertisement management database can be the data base of the multiple format pre-build, such as, can be 3D chain matrice form, tabular form etc., not limit this embodiment of the present invention.
Correspondingly, in this embodiment, described first acquiring unit 501 can obtain the ad related information of corresponding same advertising media from described advertisement management database.
In embodiments of the present invention, request reception unit 601 receives the advertisement releasing request information that client sends, the process that database management unit 602 updates advertisement management database according to this advertisement releasing request information can be carried out the most in real time, and the process of the ad related information that the first acquiring unit 501 obtains corresponding same advertising media from described advertisement management database can only be carried out after having the advertising message for this advertising media to change, after i.e. the information in described advertisement management database changes, request reception unit 601 needs again to obtain from described advertisement management database the ad related information of corresponding same advertising media.
The advertising message display control unit of the embodiment of the present invention can be integrated on the server of advertisement agency side or media provider, it is achieved on-line customization and the display of advertisement control.If be integrated on the server of advertisement agency side, described device also can farther include: the 3rd acquiring unit and represent unit (not shown), wherein, described 3rd acquiring unit is for obtaining advertising media's relevant information of the advertising media provider of signing；Described represent unit for by described advertising media correlated information exhibition to client so that described client selects the advertising media needed for issuing advertisement information according to described advertising media relevant information.
In some applied environment, it may be necessary to interrupt information currently displaying in described advertising media, and carry out display or other the operation of some urgent notices information.For this, display control unit 504 in the various embodiments described above can be further used for during the advertising message corresponding according to the priority orders described control ring of control circulates display in described advertising media, receive interrupt instruction, and after receiving interrupt instruction, interrupt circulation in described advertising media and show the advertising message that described control ring is corresponding；After interruption circulates in described advertising media and shows the advertising message that described control ring is corresponding, receive and recover to instruct, and after receiving described recovery instruction, recover the advertising message that the described control ring of circulation display is corresponding in described advertising media.
Certainly, the urgent notices information of instant playback if necessary, described control unit 504 can also be after interrupting the advertising message that the described control ring of circulation display is corresponding in described advertising media, control to repeat to show described urgent notices information in described advertising media, after described urgent notices information shows to reach the scheduled time or pre-determined number, recover circulation in described advertising media and show the advertising message that described control ring is corresponding.Described control unit 504 is recovered circulation in described advertising media and is shown that the advertising message that described control ring is corresponding specifically may is that the original position of the advertising message from interruption last time starts the cycle over the advertising message showing that described control ring is corresponding；Or, start the cycle over, from the original position controlling first advertising message corresponding to ring of limit priority, the advertising message showing that described control ring is corresponding.
Visible, utilize embodiment of the present invention advertising message display control unit, be possible not only to improve the motility that advertising message shows, meet the individual demand of different advertiser, moreover it also provides interrupt function, meet the application demand under varying environment.
It should be noted that each embodiment in this specification all uses the mode gone forward one by one to describe, between each embodiment, identical similar part sees mutually, and what each embodiment stressed is the difference with other embodiments.For device embodiment, owing to it is substantially similar to embodiment of the method, so describing fairly simple, relevant part sees the part of embodiment of the method and illustrates.Device embodiment described above is only schematically, the unit wherein illustrated as separating component can be or may not be physically separate, the parts shown as unit can be or may not be physical location, i.e. may be located at a place, or can also be distributed on multiple NE.Some or all of module therein can be selected according to the actual needs to realize the purpose of the present embodiment scheme.Those of ordinary skill in the art, in the case of not paying creative work, are i.e. appreciated that and implement.
The foregoing is only the preferred embodiment of the embodiment of the present invention; not in order to limit the embodiment of the present invention; within all spirit in the embodiment of the present invention and principle, any modification, equivalent substitution and improvement etc. made, within should be included in the protection domain of the embodiment of the present invention.
Claims (12)
1. an advertisement information display control method, it is characterised in that including:
Obtain the ad related information of corresponding same advertising media；
Generate the control information of corresponding described advertising media according to described ad related information, described control information includes the control ring of at least two different priorities, and described control ring at least one advertising message corresponding, each control ring includes display control information；
The advertising message that described control ring is corresponding is obtained according to described display control information；
Control advertising message corresponding to described control ring according to priority orders in described advertising media, circulate display, and control the display of advertising message corresponding to described control ring according to described display control information；Wherein, the advertising message controlling ring corresponding that priority is high preferentially shows, the time that controls ring high until this priority is exhausted, the advertising message controlling ring corresponding then starting low priority shows, after the advertising message that the control ring of lowest priority is corresponding has shown, start to circulate next time；
Wherein, described display control information includes: display sequence number, addressing information and display duration, and described display duration determines according to the actual displayed duration controlling advertising message corresponding to ring；
The described advertising message obtaining described control ring corresponding according to described display control information includes:
The advertising message that described control ring is corresponding is obtained according to described addressing information；
The display of the described advertising message corresponding according to the described display control information described control ring of control includes:
The DISPLAY ORDER of advertising message corresponding to described control ring is controlled according to described display sequence number；
The display time of advertising message corresponding to described control ring is controlled according to described display duration；Described method also includes:
Receive the advertisement releasing request information that client sends, the advertising media information comprising described customer selecting in described advertisement releasing request information and the advertising message issued in described advertising media；
According to described advertisement releasing request information, updating advertisement management database, described advertisement management database is 3D chain matrice form, wherein, first dimension represents advertising media, the second dimension presentation medium provider, and third dimension represents the relevant information of corresponding advertising media；
The ad related information of the corresponding same advertising media of described acquisition includes:
The ad related information of corresponding same advertising media is obtained from described advertisement management database.
Method the most according to claim 1, it is characterised in that described method also includes:
After information in described advertisement management database changes, from described advertisement management database, again obtain the ad related information of corresponding same advertising media.
Method the most according to claim 1, it is characterised in that described method also includes:
Obtain advertising media's relevant information of the media provider of signing；
By described advertising media correlated information exhibition to client, so that described client selects the advertising media needed for issuing advertisement information according to described advertising media relevant information.
Method the most according to claim 3, it is characterised in that described advertising media relevant information includes: the positional information of advertising media and the form of display information.
Method the most according to claim 1, it is characterised in that described method also includes:
During circulate the advertising message that the described control ring of display is corresponding in described advertising media according to priority orders, receive interrupt instruction；
If described interrupt instruction is from control centre, then interrupts circulation in described advertising media and show the advertising message that described control ring is corresponding；
If described interrupt instruction is from user's operation to described advertising media, then determine whether described control ring allows to interrupt according to described control information；
If it is, determine whether each advertising message that described control ring is corresponding allows to interrupt according to the display control information in described control ring；
If it is, interrupt circulation display in described advertising media to allow the advertising message interrupted, and continue cycling through the advertising message that display does not allow to interrupt；After interrupting the advertising message that the described control ring of circulation display is corresponding in described advertising media, if receiving recovery instruction, then recover circulation in described advertising media and show the advertising message that described control ring is corresponding.
Method the most according to claim 5, it is characterised in that described interrupt instruction includes the urgent notices information needing to show immediately；Described method also includes:
After interrupting the advertising message that the described control ring of circulation display is corresponding in described advertising media, control to repeat to show described urgent notices information in described advertising media；
After described urgent notices information shows to reach the scheduled time or pre-determined number, recover circulation in described advertising media and show the advertising message that described control ring is corresponding.
7. according to the method described in claim 5 or 6, it is characterised in that described recovery circulates in described advertising media and shows that the advertising message that described control ring is corresponding includes:
The advertising message showing that described control ring is corresponding is started the cycle over from the original position of the advertising message of interruption last time；
The advertising message showing that described control ring is corresponding is started the cycle over from the original position controlling first advertising message corresponding to ring of limit priority.
8. an advertising message display control unit, it is characterised in that including:
First acquiring unit, for obtaining the ad related information of corresponding same advertising media；
Control information generating unit, for generating the control information of corresponding described advertising media according to described ad related information, described control information includes the control ring of at least two different priorities, and described control ring at least one advertising message corresponding, each control ring includes display control information；
Second acquisition unit, for obtaining, according to described display control information, the advertising message that described control ring is corresponding；
Display control unit, circulates display in described advertising media for controlling advertising message corresponding to described control ring according to priority orders, and controls the display of advertising message corresponding to described control ring according to described display control information；Wherein, the advertising message controlling ring corresponding that priority is high preferentially shows, the time that controls ring high until this priority is exhausted, the advertising message controlling ring corresponding then starting low priority shows, after the advertising message that the control ring of lowest priority is corresponding has shown, start to circulate next time；
Wherein, described display control information includes: display sequence number, addressing information and display duration, and described display duration determines according to the actual displayed duration controlling advertising message corresponding to ring；
Described second acquisition unit, specifically for obtaining, according to described addressing information, the advertising message that described control ring is corresponding；
The display that described display control unit controls advertising message corresponding to described control ring according to described display control information includes: controls the DISPLAY ORDER of advertising message corresponding to described control ring according to described display sequence number, and controls the display time of advertising message corresponding to described control ring according to described display duration；
Described device also includes:
Request reception unit, for receiving the advertisement releasing request information that client sends, the advertising media information comprising described customer selecting in described advertisement releasing request information and the advertising message issued in described advertising media；
Database management unit, for according to described advertisement releasing request information, update advertisement management database, described advertisement management database is 3D chain matrice form, wherein, first dimension represents advertising media, the second dimension presentation medium provider, and third dimension represents the relevant information of corresponding advertising media；
Described first acquiring unit, specifically for obtaining the ad related information of corresponding same advertising media from described advertisement management database.
Device the most according to claim 8, it is characterised in that
Described first acquiring unit, after the information being additionally operable in described advertisement management database changes, obtains the ad related information of corresponding same advertising media again from described advertisement management database.
Device the most according to claim 8, it is characterised in that described device also includes:
3rd acquiring unit, for obtaining advertising media's relevant information of the advertising media provider of signing；
Represent unit, be used for described advertising media correlated information exhibition to client, so that described client selects the advertising media needed for issuing advertisement information according to described advertising media relevant information.
11. devices according to claim 8, it is characterised in that described device also includes:
Described display control unit, it is additionally operable to during the advertising message corresponding according to the priority orders described control ring of control circulates display in described advertising media, receive interrupt instruction, and after receiving interrupt instruction, interrupt circulation in described advertising media and show the advertising message that described control ring is corresponding；After interruption circulates in described advertising media and shows the advertising message that described control ring is corresponding, receive and recover to instruct, and after receiving described recovery instruction, recover the advertising message that the described control ring of circulation display is corresponding in described advertising media.
12. devices according to claim 11, it is characterised in that described interrupt instruction includes the urgent notices information needing to show immediately；
Described control unit, it is additionally operable to after interrupting the advertising message that the described control ring of circulation display is corresponding in described advertising media, control to repeat to show described urgent notices information in described advertising media, after described urgent notices information shows to reach the scheduled time or pre-determined number, recover circulation in described advertising media and show the advertising message that described control ring is corresponding.
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| CN103632302A (en) * | 2012-08-22 | 2014-03-12 | 三竹资讯股份有限公司 | Quotation view dynamic notification information column generation device and method |
| CN103632301A (en) * | 2012-08-22 | 2014-03-12 | 三竹资讯股份有限公司 | Quotation view dynamic notification information cell generation device and method |
| CN104811748B (en) * | 2014-01-23 | 2018-08-03 | 腾讯科技（北京）有限公司 | Play control method, the apparatus and system of video clip |
| CN105323642B (en) * | 2014-07-30 | 2018-10-09 | Tcl集团股份有限公司 | A kind of method, apparatus and system that advertisement plays |
| CN107222786A (en) * | 2016-07-12 | 2017-09-29 | 壹世通Led有限公司 | Media control method and system |
| CN108073593B (en) * | 2016-11-10 | 2020-11-27 | 腾讯科技（北京）有限公司 | Method, device and system for generating media content |
| CN110334230B (en) * | 2019-05-08 | 2021-10-15 | 武汉瓯越网视有限公司 | View object display method and related device |
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