CN104469435B - Advertisement auto transmission method, server and advertisement broadcast method, terminal - Google Patents
Advertisement auto transmission method, server and advertisement broadcast method, terminal Download PDFInfo
- Publication number
- CN104469435B CN104469435B CN201410821580.0A CN201410821580A CN104469435B CN 104469435 B CN104469435 B CN 104469435B CN 201410821580 A CN201410821580 A CN 201410821580A CN 104469435 B CN104469435 B CN 104469435B
- Authority
- CN
- China
- Prior art keywords
- promotional literature
- advertisement
- information
- promotional
- literature
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention relates to advertisement field, a kind of advertisement auto transmission method, server and advertisement broadcast method, terminal are specifically provided.Method includes：Advertisement auto transmission server arranges the play sequence of promotional literature according to the attribute information of acquisition, and the reproduction time of the corresponding promotional literature of play sequence is not overlapping；The promotional literature and attribute information corresponding to play sequence are sent to advertisement playback terminal.Advertisement playback terminal plays the promotional literature received according to the attribute information of the promotional literature of reception.Advertisement auto transmission server includes advertising message and obtains module, play sequence orchestration module and advertising message sending module, and advertisement playback terminal includes advertising message receiving module and advertisement playing module.The advertisement auto transmission method, server and advertisement broadcast method, terminal improve the efficiency and accuracy rate of the layout of advertisement working days, and reduce the flow of data transfer, reduce cost.
Description
Technical field
The present invention relates to advertisement field, played in particular to a kind of advertisement auto transmission method, server and advertisement
Method, terminal.
Background technology
Advertisement be in order to certain it is specific the need for, it is open and widely transmit and believe to the public by the media of certain forms
The publicity measures of breath.The advertisement particularly occurred in public arenas such as bus, public transport stop board, roadsides, with very strong publicity
Power.The advertisement that these public arenas occur is usually to need the artificial working days layout to carry out advertisement, but the artificial layout working days
Mode exist efficiency it is low, it is error-prone the shortcomings of.
The content of the invention
In view of this, it is an object of the invention to provide a kind of advertisement auto transmission method, server and advertisement broadcasting side
Method, terminal, to improve the efficiency and accuracy rate of the layout of advertisement working days.
What the present invention was realized in：
In a first aspect, the embodiments of the invention provide a kind of advertisement auto transmission method, applied to advertisement auto transmission and
The system of broadcasting, the advertisement auto transmission and the system played include advertisement auto transmission server and advertisement playback terminal,
It the described method comprises the following steps：
The advertisement auto transmission server obtains the promotional literature of input and the attribute information of the correspondence promotional literature,
Between the attribute information includes the playing duration information of the promotional literature, the play time information that first time plays and played
Every cycle information；
The advertisement auto transmission server arranges the play sequence of promotional literature according to the attribute information of the acquisition,
When the corresponding promotional literature of the play sequence is multiple, the reproduction time of multiple promotional literatures need to be caused during layout not
It is overlapping；
The advertisement auto transmission server sends the promotional literature and the play sequence corresponding to the play sequence
The attribute information of corresponding promotional literature is to the advertisement playback terminal.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the first of first aspect, wherein institute
Stating the type of promotional literature includes commercial advertisement file, public service ads file and trade and investment promotion promotional literature, and the attribute information is also wrapped
The type information of the corresponding promotional literature is included, the advertisement auto transmission server is compiled according to the attribute information of the acquisition
It is further comprising the steps of before the step of discharging the play sequence of promotional literature：
The advertisement auto transmission server is respectively the commercial advertisement text according to the type information of the promotional literature
Part, public service ads the file preferential playback level information different with the imparting of trade and investment promotion promotional literature, the commercial advertisement file it is excellent
Preferential playback level of the first playback level higher than the public service ads file and trade and investment promotion promotional literature.
Different preferential playback levels are assigned for different types of promotional literature, are played according to preferential playback level come layout
Sequence and broadcasting promotional literature.
With reference to the first possible embodiment of first aspect, the embodiments of the invention provide second of first aspect
Possible embodiment, wherein the advertisement auto transmission server arranges promotional literature according to the attribute information of the acquisition
Play sequence, when the corresponding promotional literature of the play sequence for it is multiple when, multiple promotional literatures need to be caused during layout
The nonoverlapping step of reproduction time specifically include：
When receiving the attribute information of the promotional literature newly inputted and the correspondence promotional literature, by the input
Promotional literature layout preferential playback level new input in the neutral gear phase of the play sequence or the play sequence
The reproduction time of the low promotional literature of promotional literature.
Dynamic receives promotional literature, and dynamically adjusts play sequence according to the promotional literature of reception.
With reference to second of possible embodiment of first aspect, the embodiments of the invention provide the third of first aspect
Possible embodiment, wherein described when the attribute letter for receiving the promotional literature newly inputted and the correspondence promotional literature
Breath, by the promotional literature layout of the input in the neutral gear phase of the play sequence or the play sequence preferential playback level
The step of reproduction time of the low promotional literature of the promotional literature of the new input, includes：
The current play sequence of the advertisement auto transmission server lookup, according to broadcasting for the promotional literature of the new input
Duration information, the play time information played for the first time and playing interval cycle information are put, the current broadcasting sequence is judged
Whether the working days corresponding with the reproduction time of the promotional literature of the new input are the neutral gear phase in row, if the current broadcasting sequence
The working days corresponding with the reproduction time of the promotional literature of the new input are the neutral gear phases in row, then by the advertisement text of the new input
Part layout is in the neutral gear phase；
If the working days corresponding with the reproduction time of the promotional literature of the new input are not in the current play sequence
The neutral gear phase, that is, there is the promotional literature conflicted with the reproduction time of the promotional literature of the new input, the then new input
Promotional literature preferential playback level and the promotional literature that conflicts with the reproduction time of the promotional literature of the new input it is excellent
First playback level；
If the preferential playback level of the promotional literature of the new input is higher than the broadcasting with the promotional literature of the new input
The preferential playback level of the promotional literature of time conflict, and the advertisement conflicted with the reproduction time of the promotional literature of the new input
The playing duration of file then compiles the promotional literature of the new input not less than the playing duration of the promotional literature of the new input
Come the reproduction time of the promotional literature conflicted with the reproduction time of the promotional literature of the new input.
Dynamic receives promotional literature, and the attribute information of promotional literature received according to dynamic its layout is entered it is existing
In play sequence.
With reference to first aspect the first, second or the third possible embodiment, the embodiments of the invention provide
4th kind of possible embodiment of first aspect, wherein the attribute information also includes the broadcasting of the corresponding promotional literature
Period information and termination play time information.
The broadcasting period information of promotional literature determines the period that advertisement is played.Terminate play time information and determine advertisement text
The end of playing time of part.
Second aspect, the embodiments of the invention provide a kind of advertisement broadcast method, applied to advertisement auto transmission and broadcasting
System, the advertisement auto transmission and play system include advertisement auto transmission server and advertisement playback terminal, it is described
Method comprises the following steps：
The advertisement playback terminal is received corresponding to the play sequence that the advertisement auto transmission server is sent
The attribute information of promotional literature corresponding to promotional literature and the play sequence, the attribute information includes the promotional literature
Playing duration information, for the first time play play time information and playing interval cycle information；
The advertisement playback terminal plays the advertisement text of the reception according to the attribute information of the promotional literature of the reception
Part.
With reference to second aspect, the embodiments of the invention provide the possible embodiment of the first of second aspect, wherein institute
The promotional literature that advertisement playback terminal plays the reception according to the attribute information of the promotional literature of the reception is stated, including：
The attribute information corresponding to the promotional literature of the reception is traveled through, for each promotional literature, according to formulaCalculate the corresponding y of each promotional literature value, and play the y values be more than or
Equal to 0 corresponding promotional literature, wherein x is intermediate variable, and n is current time, and i is the playing interval cycle, and l is playing duration, s
For the reproduction time played for the first time, described n, i, l and s are in seconds.
Advertisement playback terminal is received after the attribute information of promotional literature and promotional literature, each according to formula dynamic calculation
The y values of promotional literature, the corresponding promotional literature of y values is played as y >=0.The broadcasting sequence of advertisement auto transmission server layout
The overlapping promotional literature of reproduction time is not present in row, thus be more than in the corresponding y values of synchronization only one of which promotional literature or
Equal to 0.
The third aspect, the embodiments of the invention provide a kind of advertisement auto transmission server, applied to advertisement auto transmission
With the system of broadcasting, the advertisement auto transmission and the system played include advertisement auto transmission server and advertisement broadcasting eventually
End, the advertisement auto transmission server includes：
Advertising message obtains module, for obtaining the promotional literature of input and the attribute information of the correspondence promotional literature,
Between the attribute information includes the playing duration information of the promotional literature, the play time information that first time plays and played
Every cycle information；
Play sequence orchestration module, the play sequence for arranging promotional literature according to the attribute information of the acquisition,
When the corresponding promotional literature of the play sequence is multiple, the reproduction time of multiple promotional literatures need to be caused during layout not
It is overlapping；And
Advertising message sending module, for the promotional literature corresponding to the play sequence and play sequence institute is right
The attribute information for the promotional literature answered is sent to the advertisement playback terminal.
With reference to the third aspect, the embodiments of the invention provide the possible embodiment of the first of the third aspect, wherein institute
Stating the type of promotional literature includes commercial advertisement file, public service ads file and trade and investment promotion promotional literature, and the attribute information is also wrapped
The type information of the corresponding promotional literature is included, the advertisement auto transmission server also includes：
Preferential playback level demarcating module, for being respectively the commercial advertisement according to the type information of the promotional literature
File, public service ads the file preferential playback level information different with the imparting of trade and investment promotion promotional literature, the commercial advertisement file
Preferential playback level of the preferential playback level higher than the public service ads file and trade and investment promotion promotional literature.
Preferential playback level demarcating module is that different types of promotional literature assigns different preferential playback levels so that wide
Accusing playback terminal can be according to preferential playback level come layout play sequence and broadcasting promotional literature.
Fourth aspect, the embodiments of the invention provide a kind of advertisement playback terminal, applied to advertisement auto transmission and broadcasting
System, the advertisement auto transmission and play system include advertisement auto transmission server and advertisement playback terminal, it is described
Advertisement playback terminal includes：
Advertising message receiving module, sends corresponding to the play sequence for receiving the advertisement auto transmission server
Promotional literature and the play sequence corresponding to promotional literature attribute information, the attribute information include the advertisement text
The playing duration information of part, the play time information played for the first time and playing interval cycle information；And
Advertisement playing module, the attribute information for the promotional literature according to the reception plays the advertisement text of the reception
Part.
The technique effect that the present invention is realized：Advertisement auto transmission server is according to the promotional literature and promotional literature received
Correspondence attribute information, arranging reproduction time does not have the play sequence of overlapping promotional literature, and play sequence is corresponding wide
Accuse file attribute information corresponding with promotional literature and be sent to advertisement playback terminal, advertisement playback terminal receives promotional literature and wide
Accuse after file correspondence attribute information, calculate the promotional literature for being currently needed for playing.The advertisement auto transmission method, server and
Advertisement broadcast method, terminal improve the efficiency and accuracy rate of the layout of advertisement working days, and reduce the flow of data transfer, drop
Low cost.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be attached to what is used required in embodiment
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, therefore is not construed as pair
The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this
A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 a show the advertisement auto transmission of first embodiment of the invention offer and the flow of player method；
Fig. 1 b show the advertisement auto transmission server of first embodiment of the invention offer and the structure of playback terminal；
Fig. 2 a show the advertisement auto transmission of second embodiment of the invention offer and the flow of player method；
Fig. 2 b show the advertisement auto transmission server of second embodiment of the invention offer and the structure of playback terminal；
Fig. 2 c show the play sequence orchestration module for the advertisement auto transmission server that second embodiment of the invention is provided
Structure；
Fig. 3 shows play sequence provided in an embodiment of the present invention.
Marked in figure：Advertisement auto transmission server 101, advertising message obtains module 102, play sequence orchestration module
103, advertising message sending module 104, preferential playback level demarcating module 105, enquiry module 106, judge module 107, layout
Module 108, advertisement playback terminal 201, advertising message receiving module 202, advertisement information play module 203, computing module 204.
Embodiment
Below in conjunction with accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Ground is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.Generally exist
The component of the embodiment of the present invention described and illustrated in accompanying drawing can be arranged and designed with a variety of configurations herein.Cause
This, the detailed description of the embodiments of the invention to providing in the accompanying drawings is not intended to limit claimed invention below
Scope, but it is merely representative of the selected embodiment of the present invention.Based on embodiments of the invention, those skilled in the art are not doing
The every other embodiment obtained on the premise of going out creative work, belongs to the scope of protection of the invention.
Refering to Fig. 1 a, advertisement auto transmission and player method are applied to advertisement auto transmission and the system played, wherein extensively
Accusing auto transmission and the system played includes advertisement auto transmission server and advertisement playback terminal.Advertisement auto transmission method bag
Include following steps：
Step S101：Advertisement auto transmission server obtains the promotional literature of input and the attribute letter of correspondence promotional literature
Breath, attribute information includes playing duration information, for the first time the play time information of broadcasting and the playing interval week of promotional literature
Phase information.
Step S102：Advertisement auto transmission server arranges the broadcasting sequence of promotional literature according to the attribute information of acquisition
Row, when the corresponding promotional literature of play sequence is multiple, need to make it that the reproduction time of multiple promotional literatures is not overlapping during layout.
Step S103：Promotional literature and play sequence institute corresponding to advertisement auto transmission server transmission play sequence is right
The attribute information for the promotional literature answered is to advertisement playback terminal.
Advertisement broadcast method comprises the following steps：
Step S104：Advertisement playback terminal receives the advertisement corresponding to the play sequence that advertisement auto transmission server is sent
The attribute information of promotional literature corresponding to file and play sequence.
Step S105：Advertisement playback terminal plays the promotional literature received according to the attribute information of the promotional literature of reception；
Wherein, attribute information includes the playing duration information of promotional literature, the play time information and playing interval of broadcasting for the first time
Cycle information.
Refering to Fig. 1 b, advertisement auto transmission and the system played include advertisement auto transmission server 101 and advertisement broadcasting
Terminal 201, wherein advertisement auto transmission server 101 include：
Advertising message obtains module 102, for obtaining the promotional literature of input and the attribute information of correspondence promotional literature, category
Property information including promotional literature playing duration information, the play time information played for the first time and playing interval cycle letter
Breath.
Play sequence orchestration module 103, the play sequence for arranging promotional literature according to the attribute information of acquisition, when
When the corresponding promotional literature of play sequence is multiple, it need to cause that the reproduction time of multiple promotional literatures is not overlapping during layout.
Advertising message sending module 104, for by corresponding to the promotional literature and play sequence corresponding to play sequence
The attribute information of promotional literature is sent to advertisement playback terminal 201.
Advertisement playback terminal 201 includes：
Advertising message receiving module 202, sends corresponding to play sequence for receiving advertisement auto transmission server 101
The attribute information of promotional literature corresponding to promotional literature and play sequence, the playing duration that attribute information includes promotional literature is believed
Breath, the play time information played for the first time and playing interval cycle information.
Advertisement playing module 203, the attribute information for the promotional literature according to reception plays the promotional literature received.
Using the advertisement auto transmission and play system when, first by need play promotional literature and with the promotional literature
Corresponding attribute information input advertisement auto transmission server 101, advertising message obtains module 102 and receives promotional literature and wide
After the attribute information for accusing file, play sequence orchestration module 103 is according to the attribute information layout play sequence of promotional literature.Play
The reproduction time of corresponding promotional literature is not overlapping in sequence, i.e. the working days do not conflict.Advertising message sending module 104 will play sequence
The attribute information for arranging corresponding promotional literature and promotional literature is sent to advertisement playback terminal 201.Advertising message receiving module 202
After the attribute information for receiving promotional literature and promotional literature, corresponding advertisement text is played according to the attribute information of promotional literature
Part.
Generally because the promotional literature for needing to play is more, and promotional literature is may all to input advertisement at any time
Auto transmission server 101, so play sequence needs to update at any time, if all that play sequence is corresponding after updating every time
The information of all promotional literatures is all sent to advertisement playback terminal 201, then the data of transmission much and will have many heavy
It is multiple.
Refering to Fig. 2 a, the embodiment of the present invention provides a kind of advertisement auto transmission and player method, the advertisement auto transmission and
Player method is applied to advertisement auto transmission and the system played, and wherein advertisement auto transmission and the system played includes advertisement certainly
Dynamic gear server and advertisement playback terminal.Advertisement auto transmission method comprises the following steps：
Step S101：Advertisement auto transmission server 101 obtains the promotional literature of input and the attribute of correspondence promotional literature
Information, attribute information includes the playing duration information of promotional literature, the play time information and playing interval of broadcasting for the first time
Cycle information.
Step S106：Advertisement auto transmission server 101 is respectively commercial advertisement text according to the type information of promotional literature
Part, public service ads the file preferential playback level information different with the imparting of trade and investment promotion promotional literature, the preferential of commercial advertisement file are broadcast
Put preferential playback level of the grade higher than public service ads file and trade and investment promotion promotional literature.
Wherein, the type of promotional literature generally comprises commercial advertisement file, public service ads file and trade and investment promotion promotional literature, category
Property information also includes the type information of corresponding promotional literature.
Step S102：Advertisement auto transmission server 101 arranges the broadcasting of promotional literature according to the attribute information of acquisition
Sequence, when the corresponding promotional literature of play sequence is multiple, need to cause the reproduction time of multiple promotional literatures not weigh during layout
It is folded.
Step S103：Advertisement auto transmission server 101 sends the promotional literature and play sequence corresponding to play sequence
The attribute information of corresponding promotional literature is to advertisement playback terminal 201.
Because advertisement updates for dynamic, when there is the promotional literature newly inputted, advertisement auto transmission server 101 will be inputted
Promotional literature layout in the neutral gear phase of play sequence or play sequence preferential playback level it is low compared with the promotional literature newly inputted
Promotional literature reproduction time.
Concrete operations are as follows：
Advertisement auto transmission server 101 inquires about current play sequence, during according to the broadcasting of the promotional literature newly inputted
Long message, for the first time play play time information and playing interval cycle information judge in current play sequence with newly it is defeated
Whether the reproduction time corresponding working days of the promotional literature entered are the neutral gear phase, if the advertisement in current play sequence with newly inputting
The reproduction time corresponding working days of file are the neutral gear phases, then by the promotional literature layout newly inputted in the neutral gear phase.
By long-term practice, 24 hours are divided into 5 seconds as unit time slice, is entered by least unit of time slice
Row inquiry, it is possible to increase the operating efficiency of advertisement auto transmission server 101.
If the reproduction time of the promotional literature in current play sequence with newly inputting corresponding working days are not the neutral gear phases, i.e.,
The promotional literature conflicted in the presence of the reproduction time of the promotional literature with newly inputting, then the preferential of the promotional literature newly inputted is broadcast
Put the preferential playback level for the promotional literature that the reproduction time of grade and the promotional literature with newly inputting conflicts.
If the preferential playback level of the promotional literature newly inputted conflicts higher than the reproduction time of the promotional literature with newly inputting
Promotional literature preferential playback level, and during the broadcasting of the promotional literature that conflicts of reproduction time of the promotional literature with newly inputting
The long playing duration not less than the promotional literature newly inputted, then by the promotional literature layout newly inputted in the advertisement text with newly inputting
The reproduction time of the promotional literature of the reproduction time conflict of part.
The promotional literature layout newly inputted is entered after play sequence, the word of advertisement auto transmission server 101 needs will be new defeated
The attribute information of the promotional literature entered and the promotional literature newly inputted is sent to advertisement playback terminal 201, without by currently
The corresponding promotional literature of play sequence and the attribute information of promotional literature be sent to advertisement playback terminal 201, save flow,
Reduce cost.
Advertisement broadcast method comprises the following steps：
Step S104：Advertisement playback terminal 201 is received corresponding to the play sequence that advertisement auto transmission server 101 is sent
Promotional literature and play sequence corresponding to promotional literature attribute information.
Step S105：Advertisement playback terminal 201 plays the advertisement text received according to the attribute information of the promotional literature of reception
Part；Wherein, between attribute information includes the playing duration information of promotional literature, the play time information that first time plays and played
Every cycle information.
Wherein, step S105 concrete operations are as follows：
The attribute information corresponding to promotional literature that the traversal of advertisement playback terminal 201 is received, according to formulaThe corresponding y of each promotional literature value is calculated, and plays y values more than or equal to 0
Corresponding promotional literature, wherein x are intermediate variable, and n is current time, and i is the playing interval cycle, and l is playing duration, and s is the
The reproduction time once played, n, i, l and s are in seconds.
Advertisement playback terminal 201 calculates the promotional literature for being currently needed for playing according to formula, and play sequence eliminates advertisement
The overlapping situation of the reproduction time of file so that the y values only one of which that advertisement playback terminal 201 is calculated every time is more than or equal to 0.
Refering to Fig. 2 b, advertisement auto transmission server 101 includes：
Advertising message obtains module 102, for obtaining the promotional literature of input and the attribute information of correspondence promotional literature, category
Property information including promotional literature playing duration information, the play time information played for the first time and playing interval cycle letter
Breath.
Play sequence orchestration module 103, the play sequence for arranging promotional literature according to the attribute information of acquisition, when
When the corresponding promotional literature of play sequence is multiple, it need to cause that the reproduction time of multiple promotional literatures is not overlapping during layout.
Advertising message sending module 104, for by corresponding to the promotional literature and play sequence corresponding to play sequence
The attribute information of promotional literature is sent to advertisement playback terminal 201.
Preferential playback level demarcating module 105, for according to the type information of promotional literature be respectively commercial advertisement file,
The public service ads file preferential playback level information different with the imparting of trade and investment promotion promotional literature, preferential broadcasting of commercial advertisement file etc.
Preferential playback level of the level higher than public service ads file and trade and investment promotion promotional literature.
Refering to Fig. 2 c, play sequence orchestration module 103 includes：
Enquiry module 106, for inquiring about currently playing sequence.
Judge module 107, during the broadcasting played for the playing duration information according to the promotional literature newly inputted, for the first time
Between point information and playing interval the cycle information reproduction time pair of promotional literature that judges in current play sequence and newly input
Whether the working days answered are the neutral gear phase.
Orchestration module 108, for being compiled by the promotional literature newly inputted layout in the neutral gear phase and by the promotional literature newly inputted
Come the reproduction time for the promotional literature that the reproduction time of the promotional literature with newly inputting conflicts.
Refering to Fig. 2 b, advertisement playback terminal 201 includes：
Advertising message receiving module 202, sends corresponding to play sequence for receiving advertisement auto transmission server 101
The attribute information of promotional literature corresponding to promotional literature and play sequence, the playing duration that attribute information includes promotional literature is believed
Breath, the play time information played for the first time and playing interval cycle information.
Advertisement playing module 203, the attribute information for the promotional literature according to reception plays the promotional literature received.
Computing module 204：For according to formulaCalculate each advertisement text
The corresponding y of part value.Time quantum in above-mentioned formula uses the second for unit, is made with 24 hours within one day.
The attribute information for the promotional literature that advertisement auto transmission server 101 is received also broadcasting including corresponding promotional literature
Put period information and terminate play time information.The broadcasting period of some promotional literatures was broadcasted in the prime time, such as 18：
00:00-21:00:00, the broadcasting period of some promotional literatures is whole day, i.e., 00:00:00-23:59:59, advertisement auto transmission
Server 101 just according to play period information by promotional literature layout in the corresponding period.Advertisement playback terminal 201 is according to termination
Play time information stops playing corresponding promotional literature.
In order to better illustrate problem, for example, commercial advertisement 1, commercial advertisement 2, trade and investment promotion advertisement and public service ads are carried out
During layout, the playing duration of commercial advertisement 1 is that 10s, the play time played for the first time are 00:00:00, playing interval cycle
For 60s, it is 00 to play the period:00:00~23:59:59.The playing duration of commercial advertisement 2 is 15s, the broadcasting played for the first time
Time point is 00:00:10, the playing interval cycle is 120s, and it is 00 to play the period:00:00~11:59:59.In commercial advertisement 1
During the intercycle of commercial advertisement 2, trade and investment promotion advertisement or public service ads are played.Arrange the play sequence shown in Fig. 3.
Find that advertisement auto transmission disclosed in the embodiment of the present invention and player method can be by based on B/S by practice
The WEB application of (Browser/Server, browser and server) framework is realized, and produces good effect.
Obviously, those skilled in the art should be understood that each module disclosed in the above-mentioned embodiment of the present invention or each step
It can be realized with general computing device, they can be concentrated on single computing device, or be distributed in multiple calculating
On the network that device is constituted, they can be fabricated to each integrated circuit modules respectively, or by multiple modules in them
Or step is fabricated to single integrated circuit module to realize.So, the present invention is not restricted to any specific hardware and software knot
Close.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.Within the spirit and principles of the invention, that is made any repaiies
Change, equivalent substitution, improvement etc., should be included in the scope of the protection.
Claims (5)
1. a kind of advertisement auto transmission method, it is characterised in that applied to advertisement auto transmission and the system played, the advertisement
Auto transmission and the system played include advertisement auto transmission server and advertisement playback terminal, and methods described includes following step
Suddenly：
The advertisement auto transmission server obtains the promotional literature of input and the attribute information of the correspondence promotional literature, described
Attribute information includes playing duration information, for the first time the play time information of broadcasting and the playing interval week of the promotional literature
Phase information, wherein, the type of the promotional literature includes commercial advertisement file, public service ads file and trade and investment promotion promotional literature, institute
Stating attribute information also includes the type information of the corresponding promotional literature；
The advertisement auto transmission server is respectively the commercial advertisement file, public affairs according to the type information of the promotional literature
The beneficial promotional literature preferential playback level information different with the imparting of trade and investment promotion promotional literature, the preferential broadcasting of the commercial advertisement file
Preferential playback level of the grade higher than the public service ads file and trade and investment promotion promotional literature；
The current play sequence of the advertisement auto transmission server lookup, believes according to the playing duration of the promotional literature newly inputted
Breath, for the first time play play time information and playing interval cycle information, judge in the current play sequence with institute
Whether the reproduction time corresponding working days for stating the promotional literature newly inputted are the neutral gear phase, if in the current play sequence with institute
The reproduction time corresponding working days for stating the promotional literature newly inputted are the neutral gear phases, then the promotional literature layout of the new input exist
The neutral gear phase；
If the working days corresponding with the reproduction time of the promotional literature of the new input are not neutral gears in the current play sequence
Phase, that is, there is the promotional literature conflicted with the reproduction time of the promotional literature of the new input, then the new input is wide
The preferential of promotional literature accused the preferential playback level of file and conflicted with the reproduction time of the promotional literature of the new input is broadcast
Put grade；
If the preferential playback level of the promotional literature of the new input is higher than the reproduction time with the promotional literature of the new input
The preferential playback level of the promotional literature of conflict, and the promotional literature conflicted with the reproduction time of the promotional literature of the new input
Playing duration not less than the new input promotional literature playing duration, then the promotional literature layout of the new input is existed
The reproduction time of the promotional literature conflicted with the reproduction time of the promotional literature of the new input；
Promotional literature and play sequence institute corresponding to the advertisement auto transmission server transmission play sequence is right
The attribute information for the promotional literature answered is to the advertisement playback terminal.
2. advertisement auto transmission method according to claim 1, it is characterised in that it is described right that the attribute information also includes
The broadcasting period information and termination play time information for the promotional literature answered.
3. a kind of advertisement broadcast method, it is characterised in that obtained applied to advertisement gear method according to claim 1 or claim 2
The play sequence corresponding to promotional literature and the promotional literature corresponding to the play sequence attribute information carry out it is wide
Accuse and play, the advertisement broadcast method comprises the following steps：
The advertisement playback terminal receives the advertisement corresponding to the play sequence that the advertisement auto transmission server is sent
The attribute information of promotional literature corresponding to file and the play sequence, the attribute information includes broadcasting for the promotional literature
Put duration information, the play time information played for the first time and playing interval cycle information；
The advertisement playback terminal plays the promotional literature of the reception according to the attribute information of the promotional literature of the reception.
4. a kind of advertisement auto transmission server, it is characterised in that applied to advertisement auto transmission and the system played, described wide
Accusing auto transmission and the system played includes advertisement auto transmission server and advertisement playback terminal, the advertisement auto transmission clothes
Business device includes：
Advertising message obtains module, described for obtaining the promotional literature of input and the attribute information of the correspondence promotional literature
Attribute information includes playing duration information, for the first time the play time information of broadcasting and the playing interval week of the promotional literature
Phase information, wherein, the type of the promotional literature includes commercial advertisement file, public service ads file and trade and investment promotion promotional literature, institute
Stating attribute information also includes the type information of the corresponding promotional literature；
Preferential playback level demarcating module, for being respectively the commercial advertisement text according to the type information of the promotional literature
Part, public service ads the file preferential playback level information different with the imparting of trade and investment promotion promotional literature, the commercial advertisement file it is excellent
Preferential playback level of the first playback level higher than the public service ads file and trade and investment promotion promotional literature；
Play sequence orchestration module, the current play sequence for inquiring about is believed according to the playing duration of the promotional literature newly inputted
Breath, for the first time play play time information and playing interval cycle information, judge in the current play sequence with institute
Whether the reproduction time corresponding working days for stating the promotional literature newly inputted are the neutral gear phase, if in the current play sequence with institute
The reproduction time corresponding working days for stating the promotional literature newly inputted are the neutral gear phases, then the promotional literature layout of the new input exist
The neutral gear phase；If the working days corresponding with the reproduction time of the promotional literature of the new input are not in the current play sequence
Be the neutral gear phase, that is, there is the promotional literature conflicted with the reproduction time of the promotional literature of the new input, then it is more described new defeated
The preferential playback level of the promotional literature entered and the promotional literature that conflicts with the reproduction time of the promotional literature of the new input
Preferential playback level；If the preferential playback level of the promotional literature of the new input is higher than and the promotional literature of the new input
The preferential playback level of the promotional literature of reproduction time conflict, and conflict with the reproduction time of the promotional literature of the new input
The playing duration of promotional literature is not less than the playing duration of the promotional literature of the new input, then by the advertisement text of the new input
The reproduction time for the promotional literature that part layout conflicts in the reproduction time with the promotional literature of the new input；And
Advertising message sending module, for by corresponding to the promotional literature corresponding to the play sequence and the play sequence
The attribute information of promotional literature is sent to the advertisement playback terminal.
5. a kind of advertisement playback terminal, it is characterised in that applied to advertisement auto transmission and the system played, the advertisement is automatic
Gear and the system played include the advertisement auto transmission server and advertisement playback terminal described in claim 4, the advertisement
Playback terminal includes：
Advertising message receiving module, sends wide corresponding to the play sequence for receiving the advertisement auto transmission server
The attribute information of promotional literature corresponding to announcement file and the play sequence, the attribute information includes the promotional literature
Playing duration information, the play time information played for the first time and playing interval cycle information；And
Advertisement playing module, the attribute information for the promotional literature according to the reception plays the promotional literature of the reception.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410821580.0A CN104469435B (en) | 2014-12-22 | 2014-12-22 | Advertisement auto transmission method, server and advertisement broadcast method, terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410821580.0A CN104469435B (en) | 2014-12-22 | 2014-12-22 | Advertisement auto transmission method, server and advertisement broadcast method, terminal |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104469435A CN104469435A (en) | 2015-03-25 |
| CN104469435B true CN104469435B (en) | 2017-10-03 |
Family
ID=52914691
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410821580.0A Active CN104469435B (en) | 2014-12-22 | 2014-12-22 | Advertisement auto transmission method, server and advertisement broadcast method, terminal |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104469435B (en) |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106162253B (en) * | 2015-04-16 | 2020-03-17 | 腾讯科技（北京）有限公司 | Multimedia information playing order determining method and server |
| WO2018105217A1 (en) * | 2016-12-05 | 2018-06-14 | ソニーモバイルコミュニケーションズ株式会社 | Information processing device and information processing system |
| CN112291482A (en) * | 2020-09-23 | 2021-01-29 | 湖南声广信息科技有限公司 | Automatic arranging method and terminal for broadcast station advertisement |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101667274A (en) * | 2009-09-28 | 2010-03-10 | 中兴通讯股份有限公司 | Method and device for generating advertisement playing plan of electronic advertisement |
| CN101742274A (en) * | 2009-12-04 | 2010-06-16 | 苏州昂信科技有限公司 | Video dispatching method for launching streaming media advertisement |
| CN101924912A (en) * | 2009-06-10 | 2010-12-22 | 厦门雅迅网络股份有限公司 | Method for wirelessly downloading large-capacity video files and remotely controlling playing of video files |
| CN102156935A (en) * | 2010-04-16 | 2011-08-17 | 青岛海信传媒网络技术有限公司 | Advertisement strategy analyzing platform and use method thereof |
| CN103957435A (en) * | 2014-05-05 | 2014-07-30 | 中国科学院声学研究所 | Method, device and system for processing media resource information |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8726325B2 (en) * | 2005-08-08 | 2014-05-13 | Telvue Corporation | Method and apparatus for scheduling delivery of video and graphics |
-
2014
- 2014-12-22 CN CN201410821580.0A patent/CN104469435B/en active Active
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101924912A (en) * | 2009-06-10 | 2010-12-22 | 厦门雅迅网络股份有限公司 | Method for wirelessly downloading large-capacity video files and remotely controlling playing of video files |
| CN101667274A (en) * | 2009-09-28 | 2010-03-10 | 中兴通讯股份有限公司 | Method and device for generating advertisement playing plan of electronic advertisement |
| CN101742274A (en) * | 2009-12-04 | 2010-06-16 | 苏州昂信科技有限公司 | Video dispatching method for launching streaming media advertisement |
| CN102156935A (en) * | 2010-04-16 | 2011-08-17 | 青岛海信传媒网络技术有限公司 | Advertisement strategy analyzing platform and use method thereof |
| CN103957435A (en) * | 2014-05-05 | 2014-07-30 | 中国科学院声学研究所 | Method, device and system for processing media resource information |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104469435A (en) | 2015-03-25 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| Huigen et al. | Regulation and the promotion of investment in next generation networks—A European dilemma | |
| Szabó | European Broadband Initiatives with Public Participation | |
| CN104469435B (en) | Advertisement auto transmission method, server and advertisement broadcast method, terminal | |
| CN102665117A (en) | Method and device for posting and presenting advertisement | |
| CN101179488B (en) | Method and device for notifying autonomic system boundary linkage information | |
| CN107403337A (en) | Advertisement placement method and device | |
| CN103747301B (en) | Log file is play in a kind of advertisement placement method, system and storage advertisement | |
| EP1286288A4 (en) | Method and system for distributing advertisements over network | |
| WO2007024918A3 (en) | System and method for service discovery in a computer network using dynamic proxy and data dissemination | |
| CN104751356A (en) | Video player transaction system | |
| CN104504006A (en) | Method and system for acquiring and analyzing data on news client | |
| CN108833552A (en) | P2P content distribution system in promiscuous mode | |
| CN106303626A (en) | Orientation pushes the system and method for diversity advertisement in real time | |
| CN108960898A (en) | A kind of advertisement placement method and device | |
| CN105491410A (en) | Method and system for distributing network video advertisement putting | |
| CN103399917A (en) | Data file insertion method, device and system | |
| CN110381378A (en) | Projectional technique, device, server and the storage medium of network multimedia playback volume | |
| CN106851347A (en) | A kind of China Internet television advertising delivers decision-making technique | |
| WO2011126296A3 (en) | Online advertisement relaying system and online advertisement relaying method using same | |
| CN104469416A (en) | Video advertisement distributing system and method based on message queue | |
| CN104978912A (en) | Novel advertisement playing method and device | |
| CN102708763A (en) | Light interactive advertisement realization method | |
| CN104486651B (en) | The accurate method and system for launching advertisement of a kind of subregion, orientation | |
| CN106611357A (en) | Advertisement putting system for reducing loss rate of pre-movie adverts | |
| CN106779834A (en) | It is a kind of to orient the advertisement delivery system and its method for chasing after throwing |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20180410 Address after: 200000 Heqing Road, Minhang District, Shanghai, 398, 41, 3, 3023 rooms. Patentee after: SHANGHAI FENGXIAN ELECTRONIC TECHNOLOGY Co.,Ltd. Address before: 200245 Heqing Road, Minhang District, Shanghai, 398, 41, 3, 3023 rooms. Co-patentee before: Zhang Gang Patentee before: SHANGHAI FENGXIAN ELECTRONIC TECHNOLOGY Co.,Ltd. |
|
| TR01 | Transfer of patent right | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20230724 Address after: Room 201, building a, No. 1, Qianwan 1st Road, Shenzhen Hong Kong cooperation zone, Shenzhen, Guangdong Province Patentee after: Guangdong Media Qingmuxiu Technology Co.,Ltd. Address before: Room 3023, 3 / F, building 41, 398 Heqing Road, Minhang District, Shanghai Patentee before: SHANGHAI FENGXIAN ELECTRONIC TECHNOLOGY Co.,Ltd. |
|
| TR01 | Transfer of patent right |