CN102708763A - Light interactive advertisement realization method - Google Patents
Light interactive advertisement realization method Download PDFInfo
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- CN102708763A CN102708763A CN2012101410396A CN201210141039A CN102708763A CN 102708763 A CN102708763 A CN 102708763A CN 2012101410396 A CN2012101410396 A CN 2012101410396A CN 201210141039 A CN201210141039 A CN 201210141039A CN 102708763 A CN102708763 A CN 102708763A
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Abstract
The invention discloses a light interactive advertisement realization method. In the method, advertisement terminal equipment with an operation function and an advertisement server connected with the advertisement terminal equipment by virtue of a network are arranged; and the method comprises the following steps that: firstly, the advertisement terminal equipment plays an advertisement endowed with corresponding response event; secondly, an advertising audience performs interactive operation on the advertisement terminal equipment, and the advertisement terminal equipment judges whether the interactive operation is correct in real time, if yes, the interactive operation information is received, if no, the operation is not responded; and after the step is completed, the advertisement terminal equipment judges whether the interactive operation information needs to require new data resource, and executes corresponding operation according to the judgment result. The light interactive advertisement realization method can be used for creating a brandnew advertising mode, breaking through the single playing mode of the traditional outdoor advertisement, and increasing the interaction link for audiences and the advertisement, thereby greatly improving the perception and impression of the audiences to the advertisement.
Description
Technical field
The present invention relates to ad system, specifically, relate to a kind of light interactive type advertisement implementation method.
Background technology
Outdoor advertising results from the nineties latter stage, and its novelty, advertisement mode has not only obtained the attention of enterprise, company, the life that also lets advertisement be close to the users more intuitively.In recent years, along with the fast development of advertising, intention, the design effect of outdoor advertising more and more come into one's own.All trades and professions earnestly hope to promote corporate image rapidly through advertisement, transmitting business information, and governments at all levels also hope to establish city image through outdoor advertising, the beautifying city.These provide the huge market opportunity all for the making of outdoor advertising, therefore, the quality of outdoor advertising are also had higher requirement.
In the prior art; The core concept of outdoor advertising generally is based on local storage mode; Broadcasting control system with built-in is showed ad content; The ad content of this advertisement mode is single, mechanical, is difficult to let the commercial audience body that the content that the advertiser propagates is produced deep impression, and communication effect is difficult to satisfactory.Simultaneously, existing advertizing mode can't realize real-time interactive between commercial audience and advertiser, and whether the advertiser has reached desirable effect after can't judging ad playing.Minority is based on the mode of the WEB browser content release of advertising, but still do not possess the characteristics that off-line plays and the data refresh mode of passive individual event, in case suspension, advertisement can't be showed and propagate; In addition, existing timing update mode can receive the influence of suspension factor too except that inefficiency, be unfavorable for very much the timely propagation of ad content.
Summary of the invention
The objective of the invention is to overcome traditional outdoor advertising form single, be difficult to quantize, defective that advertisement benefit is low, a kind of light interactive type advertisement implementation method is provided.
To achieve these goals, the technical scheme of the present invention's employing is following:
Light interactive type advertisement implementation method may further comprise the steps:
(1) disposes advertisement terminal device, and pass through the Advertisement Server that network is connected with this advertisement terminal device with operating function; As a kind of optimal way, the advertisement terminal device is connected with Advertisement Server through 3G network;
(2) the advertisement terminal device sends the ad data request through network to Advertisement Server, and Advertisement Server then carries out legitimacy to request to be judged, and makes corresponding processing based on judged result;
(3) advertisement terminal device playing advertisements;
(4) commercial audience carries out interactive operation to the advertisement terminal device, and the advertisement terminal device judges in real time then whether this interactive operation is correct, correctly then accepts interactive operation information, otherwise, do not respond this operation;
(5) data resource that whether interactive operation information need please look for novelty in the advertisement terminal device determining step (4); Need then this interactive operation information to be sent to Advertisement Server through network; Advertisement Server feeds back corresponding data resource based on interactive operation information to the advertisement terminal device, and carries out corresponding interactive operation by the advertisement terminal device; Otherwise, then directly carry out interactive operation by the advertisement terminal device.
Wherein, the concrete grammar of said step (2) is following:
Whether the ad data request that Advertisement Server checking advertisement terminal device sends is legal, legal then with correspondent advertisement data transmission to advertisement terminal device; Otherwise, then refuse this ad data request, and the modification of notice advertisement terminal device, until asking through till perhaps the advertisement terminal device stops the request of sending.
Further, after the advertisement terminal device receives ad data, the ad content Automatic Cycle is play, and this ad data is carried out this locality storage through playing module.
Further again, said interaction is carrier with the webpage; Said advertisement terminal device is built-in with html5, css3 and javascript, and Advertisement Server then is built-in with php.
Operation for ease, said advertisement terminal device is made up of touch screen type equipment.
Data aggregation for ease; Weigh the advertizing effect; The data that interactive operation produced in broadcast in the said step (4) and the step (5) all are temporary in the advertisement terminal device; After these data reached the information feedback requirement, the advertisement terminal device was sent to Advertisement Server with data, by Advertisement Server data is carried out classification and storage.
The manpower that the present invention is based on conventional ads is new model more; In order to realize the synchronous renewal of Advertisement Server and advertisement terminal to ad content; Ad data in the Advertisement Server upgrades; Advertisement Server transfers to the advertisement terminal device to the ad data after upgrading automatically, the advertisement terminal device after receiving these data, the immediate updating ad content.
Compared with prior art, the present invention has following beneficial effect:
(1) the present invention is directed to the defective of traditional outdoor advertising, started brand-new advertisement mode, it is based on the advertising platform of networking, to realize the interaction between commercial audience and the advertisement; The interaction forms of commercial audience through being appeared on the advertisement terminal device; Carry out corresponding operating, the advertisement terminal device then according to the correctness of operation, responds corresponding interactive operation; Ad content is then made suitable variation according to this response; Thereby the beholder of advertisement is also included in the advertisement link, make commercial audience can experience ad content more intuitively, and then improved perception and the impression of beholder widely advertisement;
(2) store based on this locality of HTML5; The advertisement terminal device just can be with the data longer-term storage of advertisement in local (advertisement terminal device) after the success of request msg first among the present invention; During the data no change of corresponding advertisement in the Advertisement Server; The advertisement terminal device is data download again not just, but continues to use local resource; During suspension, advertisement still can normally show and respond the interactive operation that some do not need network to the advertisement terminal device, has reduced the flow cost of advertisement terminal device widely, and has strengthened the stability of its operation for some reason;
(3) interactive action of the present invention is mainly controlled by javascript; Multiple interactive forms such as it can realize that animation is mutual, content exchange, list are mutual, the advertising main root according to the actual content of institute's releasing advertisements with need, and select corresponding interactive form; Avoided the single defective of interactive form effectively; When increasing advertising creative, ad content is close to the advertisement owner to greatest extent, thereby makes the beholder of advertisement have more in detail, get information about the advertisement owner; Than the conventional ads pattern, very high practical value and market outlook are arranged;
(4) the advertisement terminal device uses websocket among the present invention; Advertisement Server then uses php; After ad data in the Advertisement Server upgrades; Advertisement Server transfers to the advertisement terminal device to the ad data after upgrading automatically, the advertisement terminal device after receiving these data, the immediate updating ad content; Realized not only that ad content and the ad content in the Advertisement Server in the advertisement terminal device upgrade synchronously, and avoided tradition more new model updating delay, the mistake that possibly occur even the problem that can't upgrade effectively;
(5) advertisement of the every broadcast of advertisement terminal device and the correct each time data that interaction produced of commercial audience all are temporary in this locality (advertisement terminal device) among the present invention, and after these data reached some levels, the advertisement terminal device was sent to Advertisement Server with data; Again by Advertisement Server with its classification and storage; Advertisement owner or advertising platform supplier are through the data of Advertisement Server stored, and (exposure is made public often just can to count the advertizing metering clear, accurately; Mean exposure time) and user behavior (produce mutual; Interactive information), thereby weighs the communication effect of advertisement, to reach the purpose that advertisement benefit can quantize according to above-mentioned data; Its statistics is not only directly perceived, and unusual science, effectively; On the other hand, the advertisement owner also can judge novelty, intention and the popular demand of advertisement through the quality of advertizing effect, and then improves ad content, makes it to meet popular consumption and aesthetic requirement etc.
Description of drawings
Fig. 1 is the schematic flow sheet of playing advertisements among the present invention.
Fig. 2 is the schematic flow sheet of interactive response among the present invention.
Embodiment
Below in conjunction with accompanying drawing and embodiment the present invention is described further, embodiment of the present invention includes but not limited to the following example.
Embodiment
Light interactive type advertisement implementation method; This method has adopted based on the HTML HTML5 of http communication agreement and its cache manifest, offline resources buffer memory, DOM Storage and Web SQL Database off-line data storage characteristics, cooperates the css3 CSS and combines list/multi-point touch screen of large scale (42/46 cun/or bigger) to realize the ad system platform with user interactions; Realized commercial audience; Be the beholder of advertisement and the interactive operation between the ad content; Thereby commercial audience is also included in the advertisement link; Broken the single play mode of conventional ads, with intuitively, creative brand-new advertisement mode shows ad content exhibition in the public visual field, has very high practical value and market outlook.Usually, operation for ease, and the advertisement terminal device is attractive in appearance; Said advertisement terminal device is made up of touch screen type equipment, and based on the huge radix of watching of outdoor advertising, touch screen type equipment is preferably the multipoint mode touch screen again; Interactive simultaneously to satisfy many people, thus interactive efficient improved.
Above-mentioned light interactive type advertisement implementation method, i.e. the operation of simple interaction between commercial audience and the ad content realizes mainly being made up of two parts, and first is the broadcast of advertisement, and second portion then is the interactive operation of advertisement, and its step is distinguished as follows:
As shown in Figure 1, the implementation procedure of ad playing:
The advertisement terminal device uses html5, css3, javascript, and server end then uses php.The advertisement terminal device uses javascript when loading ajax technology is to the Advertisement Server initiation request, and the Advertisement Server termination is received the parameter that request back basis obtains, and returns the correspondent advertisement data with the json form; Events corresponding and pattern are resolved and given to the advertisement terminal device through javascript after receiving the data that Advertisement Server returns.Need to prove Advertisement Server judges whether the request of advertisement terminal device data load is legal, legal then with correspondent advertisement data transmission to advertisement terminal device; Otherwise, then refuse this ad data request, and the modification of notice advertisement terminal device, until asking through till perhaps the advertisement terminal device stops the request of sending.It should be noted that; According to the ordering in the lightAD system; Each advertisement of showing in the advertisement terminal device all has been endowed corresponding ID, displaying time, bandwagon effect, interaction forms etc.; Resolve and carry out through javascript, realize the automatic broadcast of ad content and response beholder's operation etc.
Above-mentioned steps realizes through 3G network; Wherein, the advertisement of each normal play all has been endowed corresponding ID, displaying time, bandwagon effect, interaction forms etc., and advertisement is able to whole process and implements effectively and monitor; It is play the data that produced each time and is caught by javascript; And be encapsulated as the json form and be temporary in this locality (advertisement terminal device), after these data reach some levels, call commit method; Use the ajax technology of javascript that data are sent to Advertisement Server, Advertisement Server receives and uses php to resolve after these data and with its classification and storage.
And; This method is used websocket; This technology realizes advertisement machine end (advertisement terminal device)) with the bidirectional data communication of Advertisement Server; When the keeper had carried out operation to advertisement in the lightAD system after, Advertisement Server will be automatically data transmission to the advertisement machine end after the change, but advertisement machine end just immediate updating ad content after receiving above-mentioned data; Thereby make the present embodiment to have realized that not only ad content and the ad content in the Advertisement Server in the advertisement terminal device upgrade synchronously, and avoided the tradition more updating delay, the defective of mistake of new model effectively.
Based on above-mentioned player method, present embodiment and then adopt following method to realize the interaction between commercial audience and the advertisement, as shown in Figure 2, this method may further comprise the steps:
At first, commercial audience carries out interactive operation to the advertisement terminal device, and the advertisement terminal device judges in real time then whether this interactive operation is correct, is correctly then caught and carry out corresponding action by javascript, otherwise, do not respond this operation;
Secondly; The advertisement terminal device is judged the data resource that whether interactive operation information need please look for novelty in the above-mentioned steps; Need then this interactive operation information to be sent to Advertisement Server through network; Advertisement Server feeds back corresponding data resource based on interactive operation information to the advertisement terminal device, and carries out corresponding interactive operation by the advertisement terminal device; Otherwise, then directly carry out interactive operation by the advertisement terminal device.
Above-mentioned interactive action is mainly by javascript control, its according to the actual content of advertisement and needs can realize that animation is mutual, various ways such as content exchange, list are mutual alternately; Wherein, animation is mutual: refer to carry out interaction, content exchange with the intention picture of advertisement: refer to carry out alternately with the expansion content of advertisement; List is mutual: information is submitted to as registration, and registration etc. are similar mutual, and various interactive forms are carrier with the webpage; It has avoided the single defective of interactive form effectively through the displaying and the interactive operation of WEB browser realization interaction content, when increasing advertising creative; Ad content is close to the advertisement owner to greatest extent; Make the beholder of advertisement have more in detail, get information about,, very high practical value and market outlook are arranged than the conventional ads pattern to the advertisement owner.
In the present embodiment; Commercial audience each time effectively interaction all can produce corresponding data, these data are caught by javascript, and are encapsulated as the json form and are temporary in this locality (advertisement terminal device); After these data reach some levels; Call commit method, use the ajax technology of javascript that data are sent to Advertisement Server, Advertisement Server receives and uses php to resolve after these data and with its classification and storage.
Above-mentioned interactive data all can call in Advertisement Server, inquire about together with played data; Advertisement owner or advertising platform supplier are through the data of Advertisement Server stored; Just can count advertizing metering (exposure is made public often mean exposure time) and user behavior clear, accurately (produces mutual; Interactive information); Thereby weigh the communication effect of advertisement according to played data and interactive data, to reach the purpose that quantizes the advertizing effect, the statistics of its science is not merely the advertizing effect theoretical support is provided; And the advertising main root according to statistics the result improve ad content, can make it to meet popular consumption and aesthetic requirement.
According to above-mentioned, can realize the present invention well, it should be noted that the present invention uses the local storage function of html5, just can be after the success of request msg first with the data longer-term storage of advertisement in local (advertisement terminal device).During the data no change of Advertisement Server, the advertisement terminal device is data download again not just, but continues to use local resource; During suspension, advertisement still can normally show and respond the interactive operation that some do not need network to the advertisement terminal device for some reason.This mode has reduced the flow cost of advertisement terminal device widely, and has strengthened the stability of its operation.
Claims (8)
1. light interactive type advertisement implementation method is characterized in that, may further comprise the steps:
(1) disposes advertisement terminal device, and pass through the Advertisement Server that network is connected with this advertisement terminal device with operating function;
(2) the advertisement terminal device sends the ad data request through network to Advertisement Server, and Advertisement Server then carries out legitimacy to request to be judged, and makes corresponding processing based on judged result;
(3) advertisement terminal device playing advertisements;
(4) commercial audience carries out interactive operation to the advertisement terminal device, and the advertisement terminal device judges in real time then whether this interactive operation is correct, correctly then accepts interactive operation information, otherwise, do not respond this operation;
(5) data resource that whether interactive operation information need please look for novelty in the advertisement terminal device determining step (4); Need then this interactive operation information to be sent to Advertisement Server through network; Advertisement Server feeds back corresponding data resource based on interactive operation information to the advertisement terminal device, and carries out corresponding interactive operation by the advertisement terminal device; Otherwise, then directly carry out interactive operation by the advertisement terminal device.
2. light interactive type advertisement implementation method according to claim 1 is characterized in that, the concrete grammar of said step (2) is following:
Whether the ad data request that Advertisement Server checking advertisement terminal device sends is legal, legal then with correspondent advertisement data transmission to advertisement terminal device; Otherwise, then refuse this ad data request, and the modification of notice advertisement terminal device, until asking through till perhaps the advertisement terminal device stops the request of sending.
3. based on the described light interactive type advertisement implementation method of claim 2, it is characterized in that, after the advertisement terminal device receives ad data, the ad content Automatic Cycle is play, and this ad data is carried out this locality storage through playing module.
4. light interactive type advertisement implementation method according to claim 3 is characterized in that, said interaction is carrier with the webpage.
5. light interactive type advertisement implementation method according to claim 4 is characterized in that said advertisement terminal device is built-in with html5, css3 and javascript, and Advertisement Server then is built-in with php.
6. according to any described light interactive type advertisement implementation method of claim 1～5, it is characterized in that said advertisement terminal device is made up of touch screen type equipment.
7. light interactive type advertisement implementation method according to claim 6; It is characterized in that; The data that interactive operation produced in broadcast in the said step (4) and the step (5) all are temporary in the advertisement terminal device; After these data reached the information feedback requirement, the advertisement terminal device was sent to Advertisement Server with data, by Advertisement Server data is carried out classification and storage.
8. light interactive type advertisement implementation method according to claim 7; It is characterized in that the ad data in the Advertisement Server upgrades, Advertisement Server transfers to the advertisement terminal device to the ad data after upgrading automatically; The advertisement terminal device after receiving these data, the immediate updating ad content.
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Application publication date: 20121003 |