CN102638482A - Method and device for controlling advisement playing in mobile device - Google Patents
Method and device for controlling advisement playing in mobile device Download PDFInfo
- Publication number
- CN102638482A CN102638482A CN2011100380261A CN201110038026A CN102638482A CN 102638482 A CN102638482 A CN 102638482A CN 2011100380261 A CN2011100380261 A CN 2011100380261A CN 201110038026 A CN201110038026 A CN 201110038026A CN 102638482 A CN102638482 A CN 102638482A
- Authority
- CN
- China
- Prior art keywords
- broadcast mode
- playing
- condition
- mode
- mobile device
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Abstract
The invention provides a method for controlling advisement playing in a mobile device. The method comprises the steps of: a, starting playing advisement; b, judging whether a trigger condition of changing a playing mode exists or not; and c, if the trigger condition exists, changing the playing mode of the played advisement. The invention also provides a device for controlling advisement playing in the mobile device. According to the invention, display mode, size and content of the advisement in the mobile device are changed according to a preset condition, so that the mobile advisement can be played according to an optimal playing condition, and the content of the advisement is enriched, thus the user experience and the advertising effect are simultaneously achieved.
Description
Technical field
The present invention relates to information issuing control system, advertisement information distribution system especially particularly, relates in the information issuing control system control method and the control corresponding device that change the ad playing mode according to judged result.
Background technology
Along with the high speed development of mobile device technology, moving advertising receives increasing gray favor.Advantages such as that mobile device has is portable strong, usage frequency is high, online is convenient and swift, especially under the very universal situation of mobile phone and surfing Internet with cell phone, mobile device provides the chance of more ad distribution and broadcast undoubtedly for advertisement putting person.
Does yet when enjoying the mobile device portability, the user but feel to move wide?
Advertiser but can't avoid the too small problem of mobile device screen all the time.The general advertisement content only accounts for the sub-fraction of entire display screen curtain, otherwise can cause user's experience to reduce, even advertisement is produced harmful effect and resentment.But on this little mobile device display screen, further reduce the display size and the content of advertisement, then the information that can transmit of advertisement is very few again, is difficult to reach gratifying advertising results.Therefore, the present invention will solve the problem of how in the small size display screen of mobile device, to throw in the advertisement that takes into account user experience and display size.
Summary of the invention
To defective of the prior art, the purpose of this invention is to provide a kind of control method and control corresponding device of in mobile device, controlling ad playing.
According to an aspect of the present invention, a kind of control method of in mobile device, controlling ad playing is provided, it is characterized in that, comprise the steps: that a. begins playing advertisements; B. judge whether to exist the trigger condition that changes broadcast mode; And c. then changes said by the broadcast mode of playing advertisements if there is said trigger condition.
According to another aspect of the present invention, a kind of control device of in mobile device, controlling ad playing is provided also, it is characterized in that, comprising: first playing device, it is used for playing advertisements; First judgment means, it is used to judge whether to exist the trigger condition that changes broadcast mode; And first processing unit, it is used for when having said trigger condition, changing said by the broadcast mode of playing advertisements.
The present invention is through according to the pre-conditioned display mode that changes the advertisement in mobile device and size, content etc.; Make moving advertising play according to the optimum condition that can play; Enrich ad content, thereby reached taking into account of user experience and advertising results.
Description of drawings
Through reading the detailed description of non-limiting example being done with reference to following accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to the first embodiment of the present invention, the flow chart of the control method of control ad playing in mobile device;
Fig. 2 illustrates according to a second embodiment of the present invention, the flow chart of the control method of control ad playing in mobile device;
Fig. 3 illustrates according to the first embodiment of the present invention, the structural representation of the control method of control ad playing in mobile device; And
Fig. 4 illustrates according to the first embodiment of the present invention, the network topological diagram of the advertisement playing control system of control ad playing in mobile device.
Embodiment
Particularly; It will be apparent to those skilled in the art that; In order to strengthen the interest of moving advertising, improve user's attention rate, control method provided by the present invention and control device are handled to the ad content that has shown; And play after changing the broadcast mode of this ad content, thereby form the moving advertising that has innervation, meets user's aesthetic standards.
Particularly, Fig. 1 illustrates according to the first embodiment of the present invention, the flow chart of the control method of control ad playing in mobile device.At first execution in step S101 begins playing advertisements.It will be appreciated by those skilled in the art that preferably the data that an advertisement playing control system (the for example background server among Fig. 4 4) is corresponding with a moving advertising send to a mobile device, this mobile device is correspondingly play said advertisement.Preferably, this moving advertising is play through control device provided by the invention, less preferred ground, and it is play through the playback equipment that is built in said mobile device.For example, when the corresponding data of said moving advertising corresponding to a webpage, then said playback equipment can be a web browser, for example said again data belong to video file, then said playback equipment can be a video player.Those skilled in the art combine prior art and the foregoing description can realize this step, do not repeat them here.
Further, get into step S102: judge whether to exist the trigger condition that changes broadcast mode.Further, it will be appreciated by those skilled in the art that preferably, judge whether to change according to control method provided by the invention the broadcast mode of said moving advertising through some preset condition.For example, will arrive the regular hour as said trigger condition, further, those skilled in the art combine following Fig. 2 and Fig. 3 can realize this step, do not repeat them here.
Execution in step S103 then:, then change said by the broadcast mode of playing advertisements if there is said trigger condition.If the judged result of above-mentioned steps S102 is sure, then get into step S103, otherwise this processing procedure end does not repeat them here.Can be accomplished in several ways this step, for example can said broadcast mode be had the full frame window of changing into, or otherwise, this does not influence flesh and blood of the present invention.Further, those skilled in the art can combine following Fig. 2 and Fig. 3 can realize this step, do not repeat them here.
Get into step S104 at last: will be returned to former play mode by the broadcast mode of playing advertisements.After playing said advertisement a period of time in new ways, preferably, in the present embodiment, once more said play mode is returned to former broadcast mode through step S103.It will be appreciated by those skilled in the art that this step can be with reference to above-mentioned steps S103, and carry out, do not repeat them here with opposite way.
Fig. 2 illustrates according to a second embodiment of the present invention, the flow chart of the control method of control ad playing in mobile device.Particularly, in the present embodiment, execution in step S230 at first, this step is identical with above-mentioned steps S101, and those skilled in the art can realize this step by refer step S101, do not repeat them here.
Next get into step S231, judge whether the condition of the change broadcast mode that is provided with in advance is satisfied.Particularly, according to the said difference of the condition of the said change broadcast mode of setting in advance of above-mentioned steps S230, carry out corresponding judgment.It is big that for example said condition is that becoming appears beginning in back 15 seconds in initial ad, then back triggering timing device control occurs in this initial ad, when timing reaches 15 seconds, confirms that the condition of the said change broadcast mode that is provided with in advance is satisfied.Again for example, said condition is that each integral point of initial ad begins to change play mode, then when dividing and be zero second, confirms that the condition of the said change broadcast mode that is provided with in advance is satisfied.Those skilled in the art can combine the more how such deterministic process of existing techniques in realizing, do not repeat them here.
Further, if the judged result of said step S231 is sure, the condition of the promptly said change broadcast mode that is provided with in advance is satisfied, and then next gets into step S233; If the judged result of said step S231 negates that the condition of the promptly said change broadcast mode that is provided with in advance is not satisfied, then process ends.
Further, the condition of the said change broadcast mode that is provided with in advance is satisfied, and then gets into step S233; Obtain the new window size, particularly, said new window size satisfies certain condition; More specifically; Said condition can be the size greater than said current broadcast window, and said condition can also be that said condition can also be full frame between a predefined maximum broadcast window size.Those skilled in the art can combine judgement and the restriction of existing techniques in realizing to above-mentioned condition, do not repeat them here.
Next get into step S234, dwindle the width of said current broadcast window with gradual manner, execution in step S235 then enlarges the height of said current broadcast window with gradual manner.Preferably, said step S234 and S235 carry out in proper order.Preferably, the width of said current broadcast window and the height of said current broadcast window begin simultaneously and accomplish said progressive formation, and be usually different if amplitude is dwindled in this width and the expansion of height, then also difference of its fade rates separately.Those skilled in the art can combine the such progressive formation of existing techniques in realizing, and this does not influence essence of the present invention, does not repeat them here.
Get into step S236 at last, will be returned to former play mode by the broadcast mode of playing advertisements.Particularly, change into said initial play state with said target broadcast mode is reverse, correspondingly, said change process can be closed the said advertisement of target broadcast mode, and the advertisement that loads and play the initial play mode then realizes.Preferably, this step can adopt with said step S234 and the opposite mode of said step S235 carries out, and promptly enlarges the width of said current broadcast window with gradual manner, dwindles the height of said current broadcast window with gradual manner, does not repeat them here.
Fig. 3 illustrates according to the first embodiment of the present invention, the structural representation of the control method of control ad playing in mobile device.In the present embodiment, the said control device 5 of playing advertisements comprises first judgment means 51, first processing unit 52 in mobile device, and first shutoff device 56.Wherein, said first judgment means 51 is used to judge whether to exist the trigger condition that changes broadcast mode, the data that for example are used to play said advertisement whether be loaded into can smooth playing ratio.
Said first processing unit 52 is used for when having said trigger condition; Change saidly by the broadcast mode of playing advertisements, preferably, said had an initial play mode by playing advertisements; Through this device, said initial play state is changed into a target broadcast mode.Further preferably, the broadcast area of said initial play mode is less, and the broadcast form is simpler, and play content is less, and consume system resources is also less.Accordingly, the broadcast area of said final broadcast mode is bigger, and the broadcast form is abundanter, and play content is more, and consume system resources is also more.Particularly, said change process can be closed the said advertisement of initial play mode, and the advertisement that loads and play the target broadcast mode then realizes; For example said initial play mode can be the small size text advertisement of a static state; Its form is gif or jpeg form, when confirming to have said trigger condition, then should close by the small size picture-text advertisement of static state; Load video or the webpage of a segment base, perhaps play a significantly FLASH dynamic advertising in HTML5.It will be apparent to those skilled in the art that; Saidly close said initial ad and play the process of said targeted advertisements and can add level and smooth transitional effect through prior art; The transition effect of for example being fade-in fade-out, the transitional effect of gradual change for example again, this does not influence essence of the present invention.
Said first shutoff device 56 is used to cut out the window that is used to play said advertisement.Particularly; Confirm that whether the said said advertisement that is used for playing the window of said advertisement finishes, if said advertisement finishes, then carries out the operation of close; Those skilled in the art can combine the such effect of existing techniques in realizing, do not repeat them here.
It will be appreciated by those skilled in the art that this device can be omitted in a variant of present embodiment; Promptly do not close the said window that is used to play said advertisement automatically; Like this can be so that said advertisement can be play the longer time, and, close said window according to user's selection.If this device is not omitted; Be that the said window that is used to play said advertisement is closed automatically; Then can promote user experience, reduce the dislike mood of user to advertisement, those skilled in the art can select whether to adopt above-mentioned variant according to the actual requirements; This does not influence essence of the present invention, does not repeat them here.
More specifically, said first judgment means 51 comprises the 7th judgment means 513 and second definite device 514, wherein; Said the 7th judgment means 513 is used to judge whether the condition of the change broadcast mode that is provided with in advance is satisfied, and it will be appreciated by those skilled in the art that the condition of said change broadcast mode is set up through variety of way; Said set-up mode in advance comprises; The user imports setting, and for example the user has carried out overall setting in advance in the said equipment of playing said advertisement, promptly stops after 50 seconds to change the ad playing mode; After getting into the described flow process of present embodiment, this step of completion is set like this through obtaining this overall situation; For example can to the user input interface be provided again, after the user imports, accomplish said setting in advance at the interface that loads said advertisement.
In a variant, said set-up mode also comprises, is used to control said mobile device and play the control system of said advertisement and generate by said.Particularly, said control system is according to the playing environment of said advertisement, the perhaps requirement of the publisher of said advertisement, the condition of the said change broadcast mode of Direct Production.
In another variant, said set-up mode in advance also comprises, obtains through the third party system.Particularly; Said third party system can be ad distribution merchant's a control end, also can be the member system that the user adds, further; The condition of said change broadcast mode is stored in said third party system in advance; Through sending solicited message, and receive its feedback, thereby obtain the condition of said change broadcast mode to this third party system.Those skilled in the art can realize more how such variant according to actual needs, and this does not influence essence of the present invention, does not repeat them here.
Particularly, according to the said difference of the condition of the said change broadcast mode of setting in advance, carry out corresponding judgment.It is big that for example said condition is that becoming appears beginning in back 15 seconds in initial ad, then back triggering timing device control occurs in this initial ad, when timing reaches 15 seconds, confirms that the condition of the said change broadcast mode that is provided with in advance is satisfied.Again for example, said condition is that each integral point of initial ad begins to change play mode, then when dividing and be zero second, confirms that the condition of the said change broadcast mode that is provided with in advance is satisfied.Those skilled in the art can combine the more how such deterministic process of existing techniques in realizing, do not repeat them here.
Second confirms that device 514 is used for when the condition of the said change broadcast mode that is provided with in advance has been satisfied, and confirms to exist the trigger condition that changes broadcast mode.Further, the condition of the change broadcast mode that said device is provided with in advance is set up through variety of way, and said mode comprises that the user imports setting; Also comprise by said and be used to control said mobile device and play the control system of said advertisement and generate; Also comprise through the third party system and obtaining.
Said first processing unit 52 comprises second processing unit 521, and particularly, said second processing unit 521 is used for the size of current broadcast window is changed to a new window size.Particularly; Playing environment according to said advertisement is different, can adopt different modes that the size of current broadcast window is changed to a new window size, for example can carry out Pixel-level simply and amplify; Be that source file and resolution are constant, directly size amplified.Such benefit is not spend unnecessary system resource, need not load new file, and rapidly and efficiently, shortcoming is not have new content, and the change of size causes the reduction of definition greatly.Again for example, in a html page, can accomplish the change of said window size through the size label that changes said broadcast window.And in an embodiment who realizes above-mentioned change window size through window application, can also realize the present technique scheme in the size of different time sections through setting window.For example, preferably, in a java program, can a newly-built canvas object, said canvas object is of a size of the size of said new window.More specifically, said new window size satisfies certain condition, and is for example greater than the size of said current broadcast window, for example between a predefined maximum broadcast window size, for example full frame again again.Further; Said second processing unit 521 comprises first reduction means 5211 and first expansion instrument 5212; Wherein, said first reduction means 5211 is used for dwindling with gradual manner the width of said current broadcast window, and said first expansion instrument 5212 is used for enlarging with gradual manner the height of said current broadcast window; Preferably, said first reduction means 5211 and first expansion instrument 5212 are carried out synchronously.Preferably, the width of said current broadcast window and the height of said current broadcast window begin simultaneously and accomplish said progressive formation, and be usually different if amplitude is dwindled in this width and the expansion of height, then also difference of its fade rates separately.Those skilled in the art can combine the such progressive formation of existing techniques in realizing, and this does not influence essence of the present invention, does not repeat them here.
Fig. 4 illustrates according to the first embodiment of the present invention, the network topological diagram of the advertisement playing control system of control ad playing in mobile device.Particularly, and said advertisement playing control system (in order to express easily following, abbreviate as: control system) comprise mobile device 5, central server 4, wireless network and third party system 3.Wherein, Said mobile device 5 can be visited the advertisement position of being safeguarded by one or more central servers 4; It will be appreciated by those skilled in the art that said mobile device 5 comprises device shown in Figure 4, said central server 4 is used to safeguard the content corresponding with said advertisement position; Said wireless network is used to provide the communication channel between said mobile device 5 and the said central server 4; And the communication channel between said mobile device 5 and the said third party system 3 is provided, said third party system 3 is used to provide webpage, comprises one or more advertisement positions in the said webpage.Wherein, said mobile device 5 can be visited the webpage that is provided by said third party system 3.
Particularly, in the present embodiment, at first said mobile device 5 is play said advertisement, and next said mobile device 5 confirms to exist the trigger condition that changes broadcast mode; If said judged result negates, the promptly said condition that is used to play said advertisement is not satisfied, and then said mobile device 5 is not done any processing.
If said mobile device 5 confirms to exist the trigger condition that changes broadcast mode, then said mobile device 5 changes said by the broadcast mode of playing advertisements.Preferably, said had an initial play mode by playing advertisements, and said mobile device 5 is changed into a target broadcast mode through this step with said initial play state.Further preferably, the broadcast area of said initial play mode is less, and the broadcast form is simpler, and play content is less, and consume system resources is also less.Accordingly, the broadcast area of said final broadcast mode is bigger, and the broadcast form is abundanter, and play content is more, and consume system resources is also more.Particularly, said change process can be closed the said advertisement of initial play mode, and the advertisement that loads and play the target broadcast mode then realizes; For example said initial play mode can be the small size text advertisement of a static state; Its form is gif or jpeg form, when confirming to have said trigger condition, then should close by the small size picture-text advertisement of static state; Load video or the webpage of a segment base, perhaps play a significantly FLASH dynamic advertising in HTML5.It will be apparent to those skilled in the art that; Saidly close said initial ad and play the process of said targeted advertisements and can add level and smooth transitional effect through prior art; The transition effect of for example being fade-in fade-out, the transitional effect of gradual change for example again, this does not influence essence of the present invention.
At last, preferably, after reproduction time satisfies, said mobile device 5 will be returned to former play mode by the broadcast mode of playing advertisements.It will be apparent to those skilled in the art that; This step is the reverse process of abovementioned steps; Particularly, promptly said mobile device 5 is changed into said initial play state with said target broadcast mode is reverse, correspondingly; Said change process can be closed the said advertisement of target broadcast mode, and the advertisement that loads and play the initial play mode then realizes.Those skilled in the art can realize the respective process of this step with reference to aforesaid description, do not repeat them here.
And in another variant of present embodiment; Said mobile device 5 said judgements are used to play step that whether condition of said advertisement be satisfied and comprise that said mobile device 5 judges whether to receive the step of the input information that the user " confirms conversion "; Preferably, this step comprises a preposition step, and promptly said mobile device 5 sends to the user confirms the conversion inquiry message; Particularly; This preposition step can be accomplished through different modes by the residing software environment of playing advertisements according to said, for example saidly is arranged in the html page that a said third party system 3 provides by playing advertisements, and an inquiry session frame based on Javascript then can be set; Content is " confirming to change play mode? ", and comprise that button " is " and " denying ".Then, when the user made corresponding selection according to said affirmation conversion inquiry message, said " affirmation transitional information " promptly was issued.Further, if said mobile device 5 has received the input information that the user " confirms conversion ", then confirm to exist the trigger condition that changes broadcast mode.
It will be appreciated by those skilled in the art that in different variant, can comprise a plurality of said mobile devices 5 in the said control system; A plurality of said central servers 4; And a plurality of third party system 3, those skilled in the art can realize such variant according to actual needs, do not repeat them here.
More than specific embodiment of the present invention is described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.
Claims (16)
1. the control method of a control ad playing in mobile device is characterized in that, comprises the steps:
A. begin playing advertisements;
B. judge whether to exist the trigger condition that changes broadcast mode;
C. if there is said trigger condition, then change said by the broadcast mode of playing advertisements.
2. method according to claim 1, wherein, said step b comprises the steps:
B1. judge whether to receive the input information that the user " confirms conversion ";
B2. if receive the input information that the user " confirms conversion ", then confirm to exist the trigger condition that changes broadcast mode.
3. method according to claim 1, wherein, said step b comprises the steps:
Whether the condition of b1'. judging the change broadcast mode that is provided with in advance is satisfied;
B2'. if the condition of the said change broadcast mode that is provided with in advance is satisfied, then confirm to exist the trigger condition that changes broadcast mode.
4. control method according to claim 3 is characterized in that, the condition of the change broadcast mode that said step is provided with in advance is set up through following any:
-user imports setting;
-saidly be used to control said mobile device and play the control system of said advertisement and generate; Perhaps
-obtain through the third party system.
5. according to each described control method in the claim 1 to 4, it is characterized in that said step c comprises the steps:
C1. the size of current broadcast window is changed to a new window size.
6. control method according to claim 5 is characterized in that said step c1 comprises the steps:
C11. dwindle the width of said current broadcast window with gradual manner; And
C12. enlarge the height of said current broadcast window with gradual manner.
7. control method according to claim 6 is characterized in that said step c11 and c12 carry out in proper order.
8. according to each described control method in the claim 1 to 7, it is characterized in that, also comprise the steps:
-will be returned to former play mode by the broadcast mode of playing advertisements.
9. the control device of a control ad playing in mobile device is characterized in that, comprises the steps:
First playing device, it is used for playing advertisements;
First judgment means, it is used to judge whether to exist the trigger condition that changes broadcast mode; And
First processing unit (first processing unit), it is used for when having said trigger condition, changing said by the broadcast mode of playing advertisements.
10. control device according to claim 9, wherein, said first judgment means comprises:
Second judgment means is used to judge whether to receive the input information that the user " confirms conversion ";
First confirms device, confirms to exist the trigger condition that changes broadcast mode when being used to receive the input information that the user " confirms conversion ".
11. control device according to claim 10, wherein, said first judgment means comprises:
The 7th judgment means, whether its condition that is used to judge the change broadcast mode that is provided with in advance is satisfied;
Second confirms device, and it is used for when the condition of the said change broadcast mode that is provided with in advance has been satisfied, confirming to exist the trigger condition that changes broadcast mode.
12. control device according to claim 11 is characterized in that, the condition of the said change broadcast mode that is provided with in advance is set up through following any:
-user imports setting;
-saidly be used to control said mobile device and play the control system of said advertisement and generate; Perhaps
-obtain through the third party system.
13., it is characterized in that said first processing unit comprises according to each described control device in the claim 9 to 12:
Second processing unit, it is used for the size of current broadcast window is changed to a new window size.
14. control device according to claim 13 is characterized in that, said second processing unit comprises:
First reduction means, it is used for dwindling with gradual manner the width of said current broadcast window; And
First expansion instrument, it is used for enlarging with gradual manner the height of said current broadcast window.
15. control device according to claim 14 is characterized in that, said first reduction means and first expansion instrument are carried out by order.
16. according to each described control device in the claim 9 to 15, it is characterized in that, also comprise:
The 3rd processing unit, it is used for being returned to former play mode by the broadcast mode of playing advertisements.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110038026.1A CN102638482B (en) | 2011-02-15 | 2011-02-15 | Method and device for controlling advisement playing in mobile device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110038026.1A CN102638482B (en) | 2011-02-15 | 2011-02-15 | Method and device for controlling advisement playing in mobile device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102638482A true CN102638482A (en) | 2012-08-15 |
| CN102638482B CN102638482B (en) | 2017-05-10 |
Family
ID=46622725
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201110038026.1A Active CN102638482B (en) | 2011-02-15 | 2011-02-15 | Method and device for controlling advisement playing in mobile device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102638482B (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103077673A (en) * | 2012-12-30 | 2013-05-01 | 乐视网信息技术（北京）股份有限公司 | Method and system for playing advertisements corresponding to articles in videos |
| CN103713921A (en) * | 2013-12-06 | 2014-04-09 | 乐视网信息技术（北京）股份有限公司 | File playing method and electronic device |
| CN104683883A (en) * | 2013-11-29 | 2015-06-03 | 乐视网信息技术（北京）股份有限公司 | Method and device for generating playing strategy |
| CN104822072A (en) * | 2014-04-25 | 2015-08-05 | 腾讯科技（北京）有限公司 | Playing control method and playing system for push video as well as client and server |
| WO2017201938A1 (en) * | 2016-05-27 | 2017-11-30 | 乐视控股（北京）有限公司 | Polling control method, apparatus and system |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101098344A (en) * | 2007-07-23 | 2008-01-02 | 王文钢 | Video advertisement exhibiting method |
| CN101651550A (en) * | 2008-08-15 | 2010-02-17 | 阿里巴巴集团控股有限公司 | Method and system for advertisement generation and display and advertisement production and display client |
| US20100222046A1 (en) * | 2009-02-27 | 2010-09-02 | Research In Motion Limited | Method and handheld electronic device for triggering advertising on a display screen |
| CN101951441A (en) * | 2010-09-16 | 2011-01-19 | 中国联合网络通信集团有限公司 | Mobile telephone advertisement delivery method and equipment |
-
2011
- 2011-02-15 CN CN201110038026.1A patent/CN102638482B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101098344A (en) * | 2007-07-23 | 2008-01-02 | 王文钢 | Video advertisement exhibiting method |
| CN101651550A (en) * | 2008-08-15 | 2010-02-17 | 阿里巴巴集团控股有限公司 | Method and system for advertisement generation and display and advertisement production and display client |
| US20100222046A1 (en) * | 2009-02-27 | 2010-09-02 | Research In Motion Limited | Method and handheld electronic device for triggering advertising on a display screen |
| CN101951441A (en) * | 2010-09-16 | 2011-01-19 | 中国联合网络通信集团有限公司 | Mobile telephone advertisement delivery method and equipment |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103077673A (en) * | 2012-12-30 | 2013-05-01 | 乐视网信息技术（北京）股份有限公司 | Method and system for playing advertisements corresponding to articles in videos |
| CN103077673B (en) * | 2012-12-30 | 2015-08-26 | 乐视网信息技术（北京）股份有限公司 | The corresponding article advertisement broadcast method of video and system |
| CN104683883A (en) * | 2013-11-29 | 2015-06-03 | 乐视网信息技术（北京）股份有限公司 | Method and device for generating playing strategy |
| CN103713921A (en) * | 2013-12-06 | 2014-04-09 | 乐视网信息技术（北京）股份有限公司 | File playing method and electronic device |
| CN104822072A (en) * | 2014-04-25 | 2015-08-05 | 腾讯科技（北京）有限公司 | Playing control method and playing system for push video as well as client and server |
| CN104822072B (en) * | 2014-04-25 | 2018-11-06 | 腾讯科技（北京）有限公司 | The control method for playing back and play system and client and server of pushing video |
| WO2017201938A1 (en) * | 2016-05-27 | 2017-11-30 | 乐视控股（北京）有限公司 | Polling control method, apparatus and system |
Also Published As
| Publication number | Publication date |
|---|---|
| CN102638482B (en) | 2017-05-10 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP7230158B2 (en) | Dynamic custom interstitial transition video for video streaming services | |
| US9066159B2 (en) | User control of ad selection for subsequent ad break of a video | |
| US20180176272A1 (en) | System, device, and method for interactive communications among mobile devices and ip-connected screens | |
| CN102638485A (en) | Method and system for controlling advisement playing in mobile device | |
| CN106385594A (en) | Method for optimizing video live broadcast services | |
| WO2017185598A1 (en) | Information pushing method and system | |
| CN102364460B (en) | Automatic page amplification method and system based on mobile terminal | |
| CN102638482A (en) | Method and device for controlling advisement playing in mobile device | |
| CN104243463A (en) | Method and device for displaying virtual items | |
| WO2017016101A1 (en) | Search result display method, device and search engine | |
| CN102780722A (en) | Method and server for providing application programs for mobile terminals | |
| JP5965447B2 (en) | Information display program, distribution device, information display method, and information display device | |
| Laszlo et al. | The new unwired world: An IAB status report on mobile advertising | |
| US20170163907A1 (en) | Method and system for creating a video advertisement with embedded user content | |
| CN114679621A (en) | Video display method and device and terminal equipment | |
| CN104731934A (en) | Information push method and device | |
| WO2015162550A1 (en) | System, device, and method for interactive communications among mobile devices and ip-connected screens | |
| WO2017140226A1 (en) | Video processing method and device therefor | |
| CN104486347A (en) | Method and device for pushing multimedia | |
| JP7179194B2 (en) | Variable endpoint user interface rendering | |
| CN102542062B (en) | Method and device for loading videos from webpage | |
| WO2017062503A1 (en) | Platform content moderation | |
| CN102708763A (en) | Light interactive advertisement realization method | |
| CN108235094B (en) | Lyric display method, device, readable storage medium and equipment | |
| TW201324414A (en) | Using companion ADS in adlite rich media |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| TR01 | Transfer of patent right | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20200217 Address after: 201800 room j6562, building 4, block B, 925 Yecheng Road, Jiading Industrial Zone, Jiading District, Shanghai Patentee after: Shanghai Jingdao advertising media Co., Ltd Address before: 200052 room 705~706, Cloud Nine Plaza, No. 1118, Changning District, Shanghai, West Yan'an Road Patentee before: Shanghai Madhouse Information Technology Co., Ltd. |