CN101098344A - Video advertisement exhibiting method - Google Patents
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- CN101098344A CN101098344A CNA2007101307426A CN200710130742A CN101098344A CN 101098344 A CN101098344 A CN 101098344A CN A2007101307426 A CNA2007101307426 A CN A2007101307426A CN 200710130742 A CN200710130742 A CN 200710130742A CN 101098344 A CN101098344 A CN 101098344A
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Abstract
A display method of video advertisement can be used in a network system composed of a server, an internet and a terminal user, wherein system first processes provided a video advertisement document, to be stored into a flow media server group, and sets the parameters as window size and open method or the like, to generate a HTML document, to be embedded into a content WEB server, and when user opens page, triggers the advertisement window to display one portion of an advertisement video picture, for interested advertisement, user can use mouse to enlarge window and turn on voice, to enlarge the displayed portion of the advertisement video picture, the window open method has various kinds. The invention provides a novel type for publishing advertisement on wet page, and playing video advertisement with less occupied network resource, with flexible setting according to different users to apply different users. User can enlarge window area at any time, watch more video information, and listen to voice information.
Description
Technical field
The present invention relates to networking technology area, particularly a kind of methods of exhibiting of bar shaped video ads.
Background technology
Along with the reduction of computer prices, the Internet has entered huge numbers of families, and popularity rate is also improved rapidly.The Internet and visit convenience thereof, information equality, characteristics with low cost become topmost mass media.And Internet advertising is also taken advantage of a situation and is become new advertising platform and used rapidly.The web advertisement that with the Internet is communication media has become the most popular advertisement form of American-European developed country at present.China advertising company and travelling trader also begin to set foot in the new space of the web advertisement at present, and very big development has been arranged.
Internet advertising has following characteristics and advantage:
1. spread scope is the widest: the propagation of the web advertisement is not subjected to time and spatial limitation, it by the Internet 24 hours continual being sent to all over the world of advertising message.As long as possess the online condition, anyone can read in any place.This is that traditional media is beyond one's reach.
2. interactivity is strong: the web advertisement is different from the information one way propagation of traditional media, but information interaction propagates, and the user can obtain them and think Useful Information, and manufacturer also can obtain user's feedback information at any time.
3. with strong points: analysis result shows that the audient of the web advertisement is the colony the youngest, most active, that schooling is the highest, purchasing power is the strongest.Can directly order the potential user with this part crowd by the web advertisement as main audient's product.
4. audience size can accurately be added up: the time of each visit of the web advertisement, region can go on record, and can help travelling trader correctly to assess advertising results.
5. in real time, flexibly, cost is low:
On traditional media, be difficult to after the advertisement issue change or need pay very big economic cost and could change.And ad content can be in time changed in Internet advertising as required.Even business decision changes and also can in time implement and promote like this.
6. stimulus to the sense organ is strong:
The carrier of Internet advertising is multimedia and hypertext information basically, and the audient can understand more detailed information to interested product, and can use figure, literary composition, sound, as form allow client obtain stronger stimulus to the sense organ.
The internet advertising format that can see on the market at present has following several:
1. picture-text advertisement:
Picture-text advertisement is the traditional advertisement form in the Internet, according to its position on the page, roughly can be divided into following a few class.
A. Banner: Banner occupies significantly pagewidth, embed or certain hour in swim on the page.Occupy very big image spacing, have very strong visual impact.
B. button advertisement: the button advertisement often occupies less page area, is embedded in the page, becomes the part of page layout.
C. layout of a page without columns advertisement: layout of a page without columns advertisement often is embedded into the page, occupies main pagewidth, shows various columns above, attracts the user to click.
D. perpendicular hurdle advertisement: perpendicular hurdle advertisement majority is embedded into the part that the page becomes page layout, and occupies the column of the vertical direction of the page.
E. unsteady advertisement: the advertisement majority that floats occupies less space, by the attentiveness of floating on the page and attracting clients.
F. significantly advertisement: significantly advertisement occupies bigger page space, and often occupies the space of more attractive attentiveness, and content of pages is placed on backseat.
G. pop-up advertisement: pop-up advertisement does not take page layout, showing advertisements content on new pop-up window.
H. literal link advertisement, literal link advertisement majority is embedded in the page layout, and explanatory note ad content ease in use.
I. trigger-type Flash advertisement, trigger-type advertisement only occupy the size of float advertisement or button advertisement when initial condition, after certain part incident takes place, such as click, or launch after the mouse suspension, Show Picture or animated content.
Picture-text advertisement is traditional advertisement form, for important function has been played in the development of Internet advertising.Some problems but process years of development, picture-text advertisement also come out.
A. the Market Feedback of pop-up ad is very bad, causes modern browser often all under default situations pop-up ad to be forbidden.
B. Banner, significantly advertisement or a presumptuous guest usurps the role of the host stays bad overall impression to the user; Perhaps the duration shorter, can not produce strong impact to the user, and be difficult for allowing advertisement play again.
C. button advertisement, forms such as unsteady advertisement can not represent very abundant content, so often adopt than chromatic colour or the higher color of contrast because the space of being occupied is less, and this kind ad production is often coarse relatively, thereby destroys the associative perception of the page.
D. the literal link advertisement is not strong to user's impulsive force, can not play good promotion effect.
E. trigger-type Flash advertisement adopts the Flash animation as carrier, and its expressive force is still abundant inadequately.
2. video ads
Present visible video ads has following two kinds:
A. embed the video ads of the page, the significantly advertisement in the advertisement of image pattern literary composition is the same, and the video ads that embeds the page occupies bigger page space, by the displaying video attentiveness that attracts clients.
B. the advertisement that suspends, the suspension video ads has two kinds, and a kind of is to eject a new window, and is suspended in outside the page, and another kind is to be suspended in the page, occupies a corner of upper left, lower-left, upper right or bottom right.
The advantage of video ads is apparent: area is big, and its size is generally more than 300 * 250, and is bigger than the area of most display advertisings; The audiovisual combination can allow the client stay more deep brand impression; Simultaneously, its ad content quality is also than higher, and general video ads all is to be converted by the elaborate video of professional advertising company, and is compared with general display advertising, abundanter on the content.Therefore the clicking rate of video ads exceeds much than common display advertising.
Yet, the advantage of video ads " area is big ", " audiovisual in conjunction with ", some the time for some users, perhaps also be shortcoming, a lot of users dislike large-area advertising area, think that it has occupied main space, and the content of website own has been caused extruding.Perhaps, the user dislikes having the webpage of sound in addition, and only wishes listening to sound when wanting to hear sound.
Summary of the invention
Because traditional above-mentioned shortcoming of Internet advertising, the invention provides a kind of methods of exhibiting of new video ads.
The methods of exhibiting of video ads of the present invention is applied in the network system of being made up of server, internet, terminal use, comprises uploading and be provided with part and page foreground partition:
A, upload and be provided with the part step be:
(A1) the advertisement supplier uploads the primary advertising video file;
(A2) video file is transcoded into the file format that can play;
(A3) video file is transferred on the streaming media server group;
(A4) display resolution of video is set;
(A5) the demonstration subclass and the call parameter of advertisement video are set;
(A6) generate html file;
(A7) be embedded in the page of content WEB server;
(A8) finish.
B, page foreground partition
(B1) terminal use opens the page that content WEB provides;
(B2) HTML that is embedded into the page is triggered, and creates a video stream media player;
(B3) DST PLAYER is provided with window size according to parameter preset;
(B4) DST PLAYER begins to accept the video content that streaming media server transmits;
(B5) be that the center send DST PLAYER to play by the window size capturing picture with picture emphasis or mid point;
(B6) position and the action of detection mouse if on the precalculated position, skip to step B8, if click the precalculated position, skip to step B9;
(B7) dwindle window size, when being minimum dimension, keep, skip to step B10;
(B8) window adopts predefined parameter to select the expansion form and launches window, skips to step B10.
(B9) open a new browser page, and according to the website that guiding advertisement supplier is set;
(B10) detect mouse position,, skip to step B12 as on the volume precalculated position;
(B11) reduce one grade of volume, skip to step B13;
(B12) increase one grade of volume;
(B13) skip to step B4.
The methods of exhibiting of video ads of the present invention, described step B6 may further comprise the steps:
(1) starts window and change program;
(2) detection is provided with parameter;
(3) select the expansion form, comprise that banner upwards launches, launches, launches up and down downwards, vertical scroll of painting or calligraphy advertisement launches left, launches to the right, about launch and launch seven kinds all around simultaneously.
The methods of exhibiting of video ads of the present invention, described step B7 may further comprise the steps:
(1) starts window and change program;
(2) determine the expansion form of usefulness;
(3) select retracted form, comprise that banner upwards launches retraction, launches, launches up and down downwards, vertical scroll of painting or calligraphy advertisement launches left, launches to the right, about launch and launch seven kinds all around simultaneously.
The methods of exhibiting of video ads of the present invention, the methods of exhibiting that described banner launches form downwards shows as: the width of viewing area is consistent with the width of video, during expansion only the lower limb of video area launch downwards, the center of video pictures moves down simultaneously, till video pictures all displays.
The methods of exhibiting of video ads of the present invention, the methods of exhibiting that described banner upwards launches form shows as: the width of viewing area is consistent with the width of video, only upwards expansion of the top edge of video area during expansion, the center of video pictures moves up simultaneously, till video pictures all displays.
The methods of exhibiting of video ads of the present invention, the methods of exhibiting that described banner launches form up and down shows as: the width of viewing area is consistent with the width of video, the only last lower limb of video area expansion up and down simultaneously during expansion, the center of video pictures is motionless simultaneously, till video pictures all displays.
The methods of exhibiting of video ads of the present invention, the methods of exhibiting that described vertical scroll of painting or calligraphy advertisement launches form left shows as: the height of viewing area is consistent with the height of video, during expansion only the left hand edge of video area launch left, the center of video pictures is moved to the left simultaneously, till video pictures all displays.
The methods of exhibiting of video ads of the present invention, the methods of exhibiting that described vertical scroll of painting or calligraphy advertisement launches form to the right shows as: the height of viewing area is consistent with the height of video, only the right hand edge of video area launches to the right, the center of video pictures moves right simultaneously, till video pictures all displays.
The methods of exhibiting of video ads of the present invention, the methods of exhibiting that launches form about described vertical scroll of painting or calligraphy advertisement shows as: the height of viewing area is consistent with the height of video, the only left and right edges of video area expansion about while during expansion, the center of video pictures is motionless simultaneously, till video pictures all displays.
The methods of exhibiting of video ads of the present invention, the methods of exhibiting that launches form around the described small size advertisement shows as: high wide less than video of viewing area high wide, four limits of video area are outer simultaneously during expansion launches, the center of video pictures is motionless simultaneously, till video pictures all displays.
The methods of exhibiting of video ads of the present invention provides a kind of new model at the webpage promulgating advertisement, can take under the less condition of Internet resources playing video advertisement on webpage; And can enlarge window area at any time according to user's needs, show more video information and acoustic information; It is a kind of new method that economizes on resources, improves user's impression.
Description of drawings
Fig. 1 is the topological diagram of the methods of exhibiting application system of video ads of the present invention;
Fig. 2 uploads and is provided with the part flow chart in the flow chart of methods of exhibiting of video ads of the present invention;
Fig. 3 is the page foreground partition flow chart in the flow chart of methods of exhibiting of video ads of the present invention;
Fig. 4 is the window deploying portion flow chart in the flow chart of methods of exhibiting of video ads of the present invention.
Embodiment
For further setting forth the present invention, do more detailed explanation below in conjunction with embodiment.
Dispose some servers, comprise content WEB server, wherein preserve the Webpage content; Management server, the video ads that the advertisement supplier is provided carries out preliminary treatment; Some the streaming media server groups that streaming media server is formed preserve the video ads file; Above equipment is connected on the network after connecting into net, can supply terminal use and advertisement supplier (can be any terminal use) line (see figure 1).
In system, the following two groups of program parts of each self-operating:
A, upload and be provided with the part step be (see figure 2):
(A1) the advertisement supplier uploads the primary advertising video file;
(A2) video file is transcoded into the file format that can play;
(A3) video file is transferred on the streaming media server group;
(A4) display resolution of video is set;
(A5) the demonstration subclass and the call parameter of advertisement video are set;
(A6) generate html file;
(A7) be embedded in the page of content WEB server;
(A8) finish.
B, page foreground partition (see figure 3):
(B1) terminal use opens the page that content WEB provides;
(B2) HTML that is embedded into the page is triggered, and creates a video stream media player;
(B3) DST PLAYER is provided with window size according to parameter preset;
(B4) DST PLAYER begins to accept the video content that streaming media server transmits;
(B5) be that the center send DST PLAYER to play by the window size capturing picture with picture emphasis or mid point;
(B6) position and the action of detection mouse if on the precalculated position, skip to step B8, if click the precalculated position, skip to step B9;
(B7) dwindle window size, when being minimum dimension, keep, skip to step B10;
(B8) window adopts predefined parameter to select the expansion form and launches window, skips to step B10.
(B9) open a new browser page, and according to the website that guiding advertisement supplier is set;
(B10) detect mouse position,, skip to step B12 as on the volume precalculated position;
(B11) reduce one grade of volume, skip to step B13;
(B12) increase one grade of volume;
(B13) skip to step B4.
The methods of exhibiting of video ads of the present invention, described displaying pattern can be divided into banner according to breadth, vertical scroll of painting or calligraphy advertisement, slightly advertisement is three kinds, the length-width ratio majority of banner was greater than 4: 3, vertical scroll of painting or calligraphy advertisement was less than 4: 3, and slightly advertisement often occupies a less viewing area, and most ratios were near 1: 1.Method according to showing can be divided into following 7 class (see figure 4)s again:
1. banner bar, expansion downwards:
Video ads banner of the present invention, the methods of exhibiting that launches shows as downwards: the width of viewing area is consistent with the width of video, under initial condition, height is less than the original area height of video, the middle part in display video zone only, viewing area this moment.When mouse moved into video area central authorities, the top edge of video area was motionless, and launch downwards the video area, and the center of video pictures moves down simultaneously, till video pictures all displays.Its move function is as follows:
Y＝Y′+H
d+α·T
Y
c＝Y′+(H
d+α·T)/2
H＝H
d+α·T
Wherein Y ' represents the ordinate of advertisement bar on the page under the initial condition, H
dThe height of advertisement bar under the expression initial condition, α represent that the velocity coefficient that launches, T represent to begin up till now time interval from image expansion downwards, and Y represents the ordinate of T video area constantly with respect to the page.Yc represents that then the video pictures center is at T ordinate constantly.H represents T advertisement video height constantly.
2. banner bar, upwards expansion:
Video ads banner of the present invention, upwards the method for launching can show as: the width of viewing area is consistent with the width of video, and under initial condition, height is less than the original area height of video, the middle part in display video zone only, viewing area this moment.When mouse moved into video area central authorities, the lower limb of video area was motionless, and upwards launch the video area, and the center of video pictures moves up simultaneously, till video pictures all displays.Its move function is as follows:
Y＝Y′-α·T
Y
c＝Y′-(H
d+α·T)/2
H＝H
d+α·T
Wherein Y ' represents the ordinate of advertisement bar on the page under the initial condition, H
dThe height of advertisement bar under the expression initial condition, α represent that the velocity coefficient that upwards launches, T represent to begin up till now time interval from image expansion, and Y represents the ordinate of T video area constantly with respect to the page.Yc represents that then the video pictures center is at T ordinate constantly.H represents T advertisement video height constantly.
3. banner bar, expansion up and down:
Banner of the present invention, the method for launching to both sides can show as: the width of viewing area is consistent with the width of video, and under initial condition, height is less than the original area height of video, the middle part in display video zone only, viewing area this moment.When mouse moved into video area central authorities, launched up and down simultaneously the video area, and the center of video pictures keeps motionless simultaneously, till video pictures all displays.Its move function is as follows:
Y＝Y′-α·T
H＝H
d+2·α·T
The ordinate of advertisement bar on the page under Y ' the expression initial condition wherein, α represent that the velocity coefficient that launches up and down, T represent to begin up till now time interval from image expansion, and Y represents the ordinate of the video area of current time with respect to the page.H represents T advertisement video height constantly.
4. vertical scroll of painting or calligraphy advertisement bar, expansion left:
Vertical scroll of painting or calligraphy advertisement of the present invention, the method for Zhan Kaiing can show as left: the height of viewing area is consistent with the height of video, and under initial condition, width is less than the original area width of video, the middle part in display video zone only, viewing area this moment.When mouse moved into video area central authorities, the video area right hand edge was motionless, launched to the left, and move to the left at the center of video pictures simultaneously, till video pictures all displays.Its move function is as follows:
X＝X′-β·T
X
c＝X′-(W
d+β·T)/2
W＝W
d+β·T
Wherein X ' represents the abscissa of advertisement bar on the page under the initial condition, W
dThe width of advertisement bar under the expression initial condition, β represent that the velocity coefficient that launches, T represent to begin up till now time interval from image expansion left, and X represents the abscissa of the video area of current time with respect to the page.Xc represents that then the video pictures center is at T abscissa constantly.W represents T advertisement video width constantly.
5. vertical scroll of painting or calligraphy advertisement bar, expansion to the right:
Vertical scroll of painting or calligraphy advertisement of the present invention, the method for Zhan Kaiing can show as to the right: the height of viewing area is consistent with the height of video, and under initial condition, width is less than the original area width of video, the middle part in display video zone only, viewing area this moment.When mouse moved into video area central authorities, the video area left hand edge was motionless, launched to the right, and move to the right at the center of video pictures simultaneously, till video pictures all displays.Its move function is as follows:
X＝X′+β·T
X
c＝X′+(W
d+β·T)/2
W＝W
d+β·T
Wherein X ' represents the abscissa of advertisement bar on the page under the initial condition, W
dThe width of advertisement bar under the expression initial condition, β represent that the velocity coefficient that launches, T represent to begin up till now time interval from image expansion to the right, and X represents the abscissa of the video area of current time with respect to the page.Xc represents that then the video pictures center is at T abscissa constantly.W represents T advertisement video width constantly.
6. vertical scroll of painting or calligraphy advertisement bar, expansion to the left and right:
Vertical scroll of painting or calligraphy advertisement of the present invention, the method for Zhan Kaiing can show as to the left and right: the height of viewing area is consistent with the height of video, and under initial condition, width is less than the original area width of video, the middle part in display video zone only, viewing area this moment.When mouse moved into the video area, launched to the left and right simultaneously the video area, and the center of video pictures keeps motionless simultaneously, till video pictures all displays.Its move function is as follows:
X＝X′-β·T
W＝W
d+2·β·T
Wherein X ' represents the abscissa of advertisement bar on the page under the initial condition, W
dThe width of advertisement bar under the expression initial condition, β represent that the velocity coefficient that launches to the left and right, T represent to begin up till now time interval from image expansion, and X represents the abscissa of the video area of current time with respect to the page.Xc represents that then the video pictures center is at T abscissa constantly.W represents T advertisement video width constantly.
7. small size advertisements, to launching all around:
Small size advertisement of the present invention, the method for launching about up and down can show as: under initial condition, the height of viewing area and width are all less than the height and the width of video original area.Under initial condition, the viewing area only is the core of video area.When mouse moved into the video area, the video area up and down, left and right four direction stretches, and the central area of video pictures keeps motionless simultaneously, till video pictures all launches.Its move function is as follows:
Y＝Y′-α·T
H＝H
d+2·α·T
X＝X′-β·T
W＝W
d+2·β·T
Wherein Y represents the ordinate of the video area of current time with respect to the page, and the ordinate of advertisement bar on the page under Y ' the expression initial condition, α represent that the velocity coefficient that launches up and down, T represent to begin up till now time interval from image expansion.H represents T advertisement video height constantly.H
dThe height of advertisement bar under the expression initial condition.The abscissa of advertisement bar on the page under X ' the expression initial condition, W
dThe width of advertisement bar under the expression initial condition, β are represented the velocity coefficient that launches to the left and right, and X represents the abscissa of the video area of current time with respect to the page.Xc represents that then the video pictures center is at T abscissa constantly.W represents T advertisement video width constantly.
Advertisement bar methods of exhibiting of the present invention, the video pictures part of its expansion does not tie up page layout, but swims on the page.
Picture of the present invention center move mode has following two kinds.It is a kind of to be the picture center always, center of viewing area, as above-mentioned 7 groups of methods that example adopted, in the time T change procedure, the big or small position of viewing area also changes thereupon, the position that oneself is also adjusted in the while video area cooperates the viewing area, make its center remain on the center of viewing area, this mode is called bilateral Scroll.Another kind of center move mode is that one side relative position of one side and the viewing area of video area remains unchanged, and this method is called monolateral Scroll.
Advertisement bar methods of exhibiting of the present invention, after mouse moved into video pictures, the viewing area can be showed as above-mentioned method of deploying.After mouse shifted out the video pictures zone, the video pictures meeting full-scale broadcast several seconds (being 3 seconds in the exemplary embodiments), video pictures can be packed up with expansion mode opposite direction and speed afterwards, and returns to initial condition.
The methods of exhibiting of video ads of the present invention, the described acoustic pattern performance that sets in advance is as follows: open under default situations if the advertiser is provided with the sound of advertisement, then sound exists always, until the user manually with audible closure or manually volume is pulled to minimum.If the advertiser is provided with the sound of advertisement and does not open under default situations, then sound is not opened under the default situations, and when the user was suspended in mouse on the advertisement player, sound was just opened, and gradually little after mouse shifts out player.
In one embodiment, do not open under default situations if the advertiser is provided with the sound of advertisement, when then mouse moved to the advertisement video top, advertisement sound was opened at once or is adopted following (time, volume) function gradually big.
V＝Min?Vol+α·T
After mouse shifted out advertisement, advertisement sound was closed at once or is adopted (time, volume) function of formula 2 gradually little.
V＝Vol-β·T
T presentation of events in the formula (mouse move into, mouse shift out) occurs to the current time interval, and V represents current volume value, and MinVol represents the minimal volume that allows, and α represents the gradually big coefficient of volume, and β represents the gradually little coefficient of volume.When Vol represents that mouse shifts out the incident generation, the volume of advertising film.The unit of time is second, and the volume scope is 0-100.
In one embodiment, MinVol gets 0, and α gets 25, and β gets 10, and volume gradually stopped until 50 o'clock greatly; Volume is gradually little to be stopped until 0 o'clock.In this implemented, if mouse moves in the video area, player can use in two seconds and increase to 50.If mouse shifts out the video area, player can use for 5 seconds volume was kept to 0.
Concrete visible following embodiment:
Embodiment one:
The visible Fig. 1 of the deployment of the inventive method, whole flow process is as follows:
A. back-stage management part
The advertiser uploads the advertisement video file;
Video file is transcoded into the file format that can play;
Video file is transferred on the DST PLAYER (group);
The advertiser is provided with the display resolution (400 * 300) of video;
The advertiser is provided with the demonstration subclass (banner stretches) and the call parameter of advertisement video downwards and (does not open sound under the default situations; Advertisement bar height is 100; The center move mode is the both sides Scroll);
The advertiser uses setting, and it is come into force.
B. page foreground partition
The terminal use opens the page that content supplier provides;
Embedding an advertisement video player (400 * 100) on the page;
Page video ads bar begins the advertisement video file that quiet broadcast advertiser provides;
The terminal use moves to mouse in the video pictures zone;
The video ads bar begins downward expansion, and sound is gradually big simultaneously;
The center of video pictures remains at the center of viewing area in expansion process;
The video ads bar stops when being expanded to (400 * 300) continuing to launch;
Video ads bar sound gradually stops after 50 gradually big greatly;
The user clicks the mouse on video pictures, ejects the page that a window is linked to the advertiser;
The terminal use moves to mouse outside the video pictures;
After 3 seconds, video pictures begins upwards to pack up, and sound is gradually little simultaneously;
The center of video pictures remains at the center of viewing area in the process of packing up;
Sound disappears after 3 seconds.
Video pictures stops to pack up when packing up to (400 * 100).
Embodiment two:
The visible Fig. 1 of the deployment of the inventive method, whole flow process is as follows:
A. back-stage management part
The advertiser uploads the advertisement video file;
Video file is transcoded into the file format that can play;
Video file is transferred on the DST PLAYER (group);
The advertiser is provided with the display resolution (400 * 300) of video;
The advertiser is provided with the demonstration subclass (slightly advertisements is to launching) and the call parameter of advertisement video all around and (opens sound under the default situations; The advertisements size is 100 * 100; The center move mode is the both sides Scroll);
The advertiser uses setting, and it is come into force.
B. page foreground partition
The terminal use opens the page that content supplier provides;
Embedding an advertisement video player (100 * 100) on the page;
Page video ads bar begins the advertisement video file that sound broadcast advertiser provides;
The terminal use moves to mouse in the video pictures zone;
The center of video pictures remains at the center of viewing area in expansion process;
The video ads bar to around stop when being expanded to (400 * 300) continuing to launch;
The terminal use moves to mouse outside the video pictures;
After 3 seconds, video pictures begins from packing up to the centre all around;
The center of video pictures remains at the center of viewing area in the process of packing up;
Video pictures stops to pack up when packing up to (100 * 100).
As seen, the methods of exhibiting of video ads of the present invention also has the characteristics that can be provided with flexibly, different advertiser's preferably different needs.
Claims (10)
1, a kind of methods of exhibiting of video ads is applied in the network system of being made up of server, internet, terminal use, it is characterized in that, described method comprises uploads and be provided with part and page foreground partition:
A, upload and be provided with the part step be:
(A1) the advertisement supplier uploads the primary advertising video file;
(A2) video file is transcoded into the file format that can play;
(A3) video file is transferred on the streaming media server group;
(A4) display resolution of video is set;
(A5) the demonstration subclass and the call parameter of advertisement video are set;
(A6) generate html file;
(A7) be embedded in the page of content WEB server;
(A8) finish;
B, page foreground partition
(B1) terminal use opens the page that content WEB provides;
(B2) HTML that is embedded into the page is triggered, and creates a video stream media player;
(B3) DST PLAYER is provided with window size according to parameter preset;
(B4) DST PLAYER begins to accept the video content that streaming media server transmits;
(B5) be that the center send DST PLAYER to play by the window size capturing picture with picture emphasis or mid point;
(B6) position and the action of detection mouse if on the precalculated position, skip to step B8, if click the precalculated position, skip to step B9;
(B7) dwindle window size, when being minimum dimension, keep, skip to step B10;
(B8) window adopts predefined parameter to select the expansion form and launches window, skips to step B10.
(B9) open a new browser page, and according to the website that guiding advertisement supplier is set;
(B10) detect mouse position,, skip to step B12 as on the volume precalculated position;
(B11) reduce one grade of volume, skip to step B13;
(B12) increase one grade of volume;
(B13) skip to step B4.
2, the methods of exhibiting of video ads according to claim 1 is characterized in that, described step B6 may further comprise the steps:
(1) starts window and change program;
(2) detection is provided with parameter;
(3) select the expansion form, comprise that banner upwards launches, launches, launches up and down downwards, vertical scroll of painting or calligraphy advertisement launches left, launches to the right, about launch and launch seven kinds all around simultaneously.
According to the methods of exhibiting of the described video ads of claim 2, it is characterized in that 3, described step B7 may further comprise the steps:
(1) starts window and change program;
(2) determine the expansion form of usefulness;
(3) select retracted form, comprise that banner upwards launches retraction, launches, launches up and down downwards, vertical scroll of painting or calligraphy advertisement launches left, launches to the right, about launch and launch seven kinds all around simultaneously.
4, according to the methods of exhibiting of the described video ads of claim 3, it is characterized in that, the methods of exhibiting that described banner launches form downwards shows as: the width of viewing area is consistent with the width of video, during expansion only the lower limb of video area launch downwards, the center of video pictures moves down simultaneously, till video pictures all displays.
5, according to the methods of exhibiting of the described video ads of claim 3, it is characterized in that, the methods of exhibiting that described banner upwards launches form shows as: the width of viewing area is consistent with the width of video, only upwards expansion of the top edge of video area during expansion, the center of video pictures moves up simultaneously, till video pictures all displays.
6, according to the methods of exhibiting of the described video ads of claim 3, it is characterized in that, the methods of exhibiting that described banner launches form up and down shows as: the width of viewing area is consistent with the width of video, the only last lower limb of video area expansion up and down simultaneously during expansion, the center of video pictures is motionless simultaneously, till video pictures all displays.
7, according to the methods of exhibiting of the described video ads of claim 3, it is characterized in that, the methods of exhibiting that described vertical scroll of painting or calligraphy advertisement launches form left shows as: the height of viewing area is consistent with the height of video, during expansion only the left hand edge of video area launch left, the center of video pictures is moved to the left simultaneously, till video pictures all displays.
8, according to the methods of exhibiting of the described video ads of claim 3, it is characterized in that, the methods of exhibiting that described vertical scroll of painting or calligraphy advertisement launches form to the right shows as: the height of viewing area is consistent with the height of video, only the right hand edge of video area launches to the right, the center of video pictures moves right simultaneously, till video pictures all displays.
9, according to the methods of exhibiting of the described video ads of claim 3, it is characterized in that, the methods of exhibiting that launches form about described vertical scroll of painting or calligraphy advertisement shows as: the height of viewing area is consistent with the height of video, the only left and right edges of video area expansion about while during expansion, the center of video pictures is motionless simultaneously, till video pictures all displays.
10, according to the methods of exhibiting of the described video ads of claim 3, it is characterized in that, the methods of exhibiting that launches form around the described small size advertisement shows as: high wide less than video of viewing area high wide, four limits of video area are outer simultaneously during expansion launches, the center of video pictures is motionless simultaneously, till video pictures all displays.
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