CN110634035B - Face recognition popup advertisement system - Google Patents
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- CN110634035B CN110634035B CN201910925095.0A CN201910925095A CN110634035B CN 110634035 B CN110634035 B CN 110634035B CN 201910925095 A CN201910925095 A CN 201910925095A CN 110634035 B CN110634035 B CN 110634035B
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The invention discloses a popup window advertisement system for face recognition, which comprises an advertisement putting module, a communication module, a terminal control module, a face recognition module, a popup window module, an advertisement statistics module, a server and at least one advertisement player, wherein the advertisement putting module is used for putting advertisements into the advertisement player; the advertisement putting module is used for making advertisements and sending the advertisements to the advertisement players, so that the advertisement content displayed by each advertisement player is accurately controlled; the face recognition module is used for recognizing the face of the passenger flow in front of the advertisement player based on a deep learning method, capturing passenger flow data, recording the track and the stay time of pedestrians for analysis, and notifying the popup module when the passenger flow is detected to stay for x seconds in front of the advertisement player; when receiving the notification of the touch of the advertisement player or the notification of the face recognition module, the popup module controls popup display of popup advertisements, advertisement content is controlled by the advertisement putting module, and after the advertisement is not notified for a certain time, the popup module controls popup advertisements to be retracted. The invention enables offline advertising to be more flexible and enhances advertising effect.
Description
Technical Field
The invention relates to the technical field of advertisement delivery, in particular to a popup window advertisement system for face recognition.
Background
Along with the continuous promotion of social commercialization, the diversity of advertising services is also continuously developing, and the advertising machines are also continuously developing. The advertising machine is uniformly distributed, but the industry is more and more subdivided in the present year, the characteristics are more and more prominent, and how to highlight the advertising machine in front of the uniformly distributed advertising machine is very important, and the advertising effect is mainly enhanced.
The existing solutions are: and circularly playing the advertisement through the advertisement machine. The playing mode is single and monotonous, low advertisement bombing is repeated, visual fatigue and automatic filtering of audiences are easy to cause, and good advertisement effect is not formed.
Disclosure of Invention
In view of the above, the present invention provides a pop-up advertisement system for face recognition to solve the above problems in the prior art.
The invention solves the problems by the following technical means:
a popup advertisement system for face recognition comprises an advertisement putting module, a communication module, a terminal control module, a face recognition module, a popup module, an advertisement counting module, a server and at least one advertisement player;
the advertisement putting module is used for making advertisements by an administrator, and sending the advertisements to the advertisement players through the communication module, so that the advertisement content displayed by each advertisement player is accurately controlled;
the communication module is used for establishing connection between the advertisement putting module and the terminal control module and connection between the advertisement player and the server;
the terminal control module is used for controlling the operation of the advertisement player, acquiring the operation state and uniformly managing the operation state;
the face recognition module is used for recognizing the face of the passenger flow in front of the advertisement player based on a deep learning method, capturing passenger flow data, recording the track and the stay time of pedestrians for analysis, and notifying the popup module when the passenger flow is detected to stay for x seconds in front of the advertisement player;
the popup module is used for controlling popup advertisements to pop up and display when receiving the notification of the face recognition module of the advertisement player, the advertisement content is controlled by the advertisement putting module, and after the advertisement is not notified for a certain time, the popup module controls the popup advertisements to be retracted;
the advertisement statistics module is used for carrying out data analysis on all advertisement players, and the playing time, the playing times and the people stream touch condition of each advertisement are counted, the information is continuously collected, stored and uploaded to the server through the communication module;
the server is used for a manager to apply the information to change the delivery strategy, advertising benefits and operation behavior strategy, so that the overall advertising effect is improved, and the commercial value is improved;
the advertisement player is used for normally displaying the issued advertisement.
Further, the advertisement putting module comprises a popup window advertisement putting unit and a common advertisement putting unit;
the popup advertisement putting unit is used for controlling advertisement playing in a popup area of the advertisement player;
the common advertisement putting unit is used for controlling advertisement playing in a normal area of the advertisement player.
Further, the communication module uses tcp/ip, udp/ip and http protocols to communicate with the server, so that the server can conveniently manage a series of advertisement players and interact various data.
Further, the step of performing face recognition by the face recognition module includes:
recording a face captured by a camera;
analyzing the human face, if the human face is not similar to the human face in the human face library, warehousing, and recording the times and time of the human face similar to the human face in the human face library;
after multiple analysis, notifying a popup module if the time difference between the face and the face library record is more than x seconds;
various behavior saves and uploads were recorded.
Further, the advertisement player comprises a touch display screen, a main board and a camera;
the touch display screen is used for displaying all visual information including advertisements and monitoring touch information of a user;
the main board is a carrier of all modules and is a control basis;
the camera is used for capturing the face and is used by the face recognition module.
Compared with the prior art, the invention has the beneficial effects that at least:
the popup window advertising system based on face recognition solves the problems that the conventional advertising machine cannot interact with pedestrians and is inflexible to put in, and enables off-line advertising to put in the advertising machine more flexibly and enhance advertising effect.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of a pop-up window advertising system for face recognition according to the present invention;
FIG. 2 is a flowchart of the overall process of the pop-up window of the present invention;
fig. 3 is a detailed flowchart of face recognition according to the present invention.
Detailed Description
In order to make the above objects, features and advantages of the present invention more comprehensible, the following detailed description of the technical solution of the present invention refers to the accompanying drawings and specific embodiments. It should be noted that the described embodiments are only some embodiments of the present invention, and not all embodiments, and that all other embodiments obtained by persons skilled in the art without making creative efforts based on the embodiments in the present invention are within the protection scope of the present invention.
Examples
As shown in FIG. 1, the invention provides a popup advertisement system for face recognition, which comprises an advertisement putting module, a communication module, a terminal control module, a face recognition module, a popup module, an advertisement counting module, a server and at least one advertisement player;
the advertisement putting module is used for making advertisements by an administrator, and sending the advertisements to the advertisement players through the communication module, so that the advertisement content displayed by each advertisement player is accurately controlled;
the communication module is used for establishing connection between the advertisement putting module and the terminal control module and connection between the advertisement player and the server;
the terminal control module is used for controlling the operation of the advertisement player, acquiring the operation state and uniformly managing the operation state;
the face recognition module is used for recognizing the face of the passenger flow in front of the advertisement player based on a deep learning method, capturing passenger flow data, recording the track and the stay time of pedestrians for analysis, and notifying the popup module when the passenger flow is detected to stay for x seconds in front of the advertisement player;
the popup module is used for controlling popup advertisements to pop up and display when receiving the notification of the face recognition module of the advertisement player, the advertisement content is controlled by the advertisement putting module, and after the advertisement is not notified for a certain time, the popup module controls the popup advertisements to be retracted;
the advertisement statistics module is used for carrying out data analysis on all advertisement players, and the playing time, the playing times and the people stream touch condition of each advertisement are counted, the information is continuously collected, stored and uploaded to the server through the communication module;
the server is used for a manager to apply the information to change the delivery strategy, advertising benefits and operation behavior strategy, so that the overall advertising effect is improved, and the commercial value is improved;
the advertisement player is used for normally displaying the issued advertisement.
In the invention, the advertisement putting module and the terminal control module control the advertisement player to normally display advertisements. When the people stream approaches the advertisement player, the people stream stands in front of the advertisement player for x seconds, and the popup module controls the advertisement player to display popup advertisement content. The advertisement statistics module counts the current advertisement reaching time and the current advertisement reaching times, the number of people in the passenger flow, and the total analysis is carried out.
The popup advertisement system for face recognition of the invention has the working flow as follows:
(1) the advertisement player is plugged in to normally run;
(2) the communication module establishes connection between the advertisement player and the server;
(3) then the terminal control module controls the operation of the advertisement player, acquires the operation state and performs unified management;
(4) an administrator operates the advertisement putting module to make advertisements and send the advertisements to the advertisement player, and the advertisements pass through the communication module;
(5) the advertisement player normally displays the issued advertisement;
(6) the face recognition module captures passenger flow data, analyzes the passenger flow data, and notifies the popup module when the passenger flow is detected to stay for x seconds before standing in the advertisement player;
(7) and the advertisement player face recognition module is notified, the popup module controls popup display of popup advertisements, and advertisement content is controlled by the advertisement putting module. And after a certain time is not notified, the popup module controls the popup advertisement to be retracted.
(8) The advertisement player constantly collects the information when the advertisement and face recognition module captures the passenger flow, and then the advertisement statistics module analyzes and counts the information, such as the current advertisement reaching time and reaching times, the passenger flow number, the summarizing analysis and the like. Saving and uploading the data to a server through a communication module, and using the data to change the delivery strategy, advertising benefits and operation behavior strategy by a manager, so that the overall advertising effect is improved, and the commercial value is improved.
The advertisement player comprises a touch display screen, a main board and a camera. The touch display screen is used for displaying all visual information including advertisements and monitoring touch information of a user; the main board is a carrier of all modules and is a control basis; the camera is used for capturing the face and is used by the face recognition module.
The advertisement putting module comprises a popup window advertisement putting unit and a common advertisement putting unit, and is put on the corresponding positions of the advertisement players through the communication module and used for accurately controlling advertisement contents displayed by the advertisement players. The popup advertisement putting unit is used for controlling advertisement playing in a popup area of the advertisement player; the common advertisement putting unit is used for controlling the advertisement playing of the normal area of the advertisement player. The method comprises the following steps:
(1) And sending the common advertisement template to a fixed position of the advertisement player.
(2) Uploading the advertisement to a server, and transmitting the advertisement to a corresponding advertisement player through a communication module.
(3) The advertisement is normally played.
The communication module communicates with the server by using tcp/ip, udp/ip, http protocol and other modes, so that the server can conveniently manage a series of advertising machines and interact various data. The method comprises the following steps:
(1) The terminal sets a server address.
(2) The heartbeat package is connected to the server by udp timing.
(3) And the server returns the corresponding terminal through the udp and returns the operation code.
(4) The terminal receives the communication instruction.
(5) Further communication is performed using the http protocol.
The terminal control module is used for managing the behavior of the advertising machine, avoiding one machine from being managed, being uniformly transmitted to the server for management, having excellent management effect, not needing to independently operate each machine, and further saving a great deal of manpower, such as on-off, updating iteration and the like. The method comprises the following steps:
(1) And selecting an online corresponding terminal.
(2) And transmitting an operation instruction through the communication module.
(3) And the terminal operates.
As shown in fig. 2, the pop-up window module is used for controlling the display and hiding of the pop-up window module, and the pop-up window content is determined by the advertisement delivery module. The method comprises the following steps:
(1) The advertisement player plays normally.
(2) The face recognition module recognizes that the pedestrian exceeds a period of time, or the pedestrian clicks the advertisement player.
(3) And (5) popup window display.
(4) After no pedestrians are identified for a period of time, the popup window is hidden.
As shown in fig. 3, the face recognition module is configured to perform face recognition on passenger flow in front of the advertisement machine based on a deep learning method, record the track of pedestrians, stay time, and the like. The method comprises the following steps:
(1) The recording camera captures the face.
(2) And analyzing the human face, and warehousing if the human face is not similar to the human face in the human face library, wherein the human face is similar to the human face in the human face library, and recording the times and time.
(3) After multiple analyses, the time difference between the face and the face library record is more than x seconds, and then the popup module and other modules are notified.
(4) Various behavior saves and uploads were recorded.
The advertisement statistics module is used for analyzing the data of all the advertisement machines, and the playing time, the playing times, the people stream touch condition, the passenger stream statistics and the like of each advertisement. The method comprises the following steps:
(1) And obtaining the information uploaded by all the advertising machines.
(2) And summarizing and counting the information.
(3) And forming a corresponding report according to the requirements of clients.
(4) And (5) exporting.
The popup window advertising system based on face recognition solves the problems that the conventional advertising machine cannot interact with pedestrians and is inflexible to put in, and enables off-line advertising to put in the advertising machine more flexibly and enhance advertising effect.
The foregoing examples illustrate only a few embodiments of the invention and are described in detail herein without thereby limiting the scope of the invention. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the invention, which are all within the scope of the invention. Accordingly, the scope of protection of the present invention is to be determined by the appended claims.
Claims (3)
1. The popup window advertisement system for face recognition is characterized by comprising an advertisement putting module, a communication module, a terminal control module, a face recognition module, a popup window module, an advertisement statistics module, a server and at least one advertisement player;
the advertisement putting module is used for making advertisements by an administrator, and sending the advertisements to the advertisement players through the communication module, so that the advertisement content displayed by each advertisement player is accurately controlled;
the communication module is used for establishing connection between the advertisement putting module and the terminal control module and connection between the advertisement player and the server; the method comprises the following steps:
(1) The terminal sets a server address;
(2) Connecting to a server through udp timing, and obtaining a heartbeat packet;
(3) The server returns the corresponding terminal through the udp and returns the operation code;
(4) The terminal receives a communication instruction;
(5) Further communicating by using an http protocol;
the terminal control module is used for controlling the operation of the advertisement player, acquiring the operation state and uniformly managing the operation state; the method comprises the following steps:
(1) Selecting an online corresponding terminal;
(2) Transmitting an operation instruction through a communication module;
(3) The terminal operates;
the face recognition module is used for recognizing the face of the passenger flow in front of the advertisement player based on a deep learning method, capturing passenger flow data, recording the track and the stay time of pedestrians for analysis, and notifying the popup module when the passenger flow is detected to stay for x seconds in front of the advertisement player;
the popup module is used for controlling popup advertisements to pop up and display when receiving the notification of the face recognition module of the advertisement player, the advertisement content is controlled by the advertisement putting module, and after the advertisement is not notified for a certain time, the popup module controls the popup advertisements to be retracted;
the advertisement statistics module is used for carrying out data analysis on all advertisement players, and the playing time, the playing times and the people stream touch condition of each advertisement are counted, the information is continuously collected, stored and uploaded to the server through the communication module;
the server is used for a manager to apply the information to change the delivery strategy, advertising benefits and operation behavior strategy, so that the overall advertising effect is improved, and the commercial value is improved;
the advertisement player is used for normally displaying the issued advertisements and comprises a touch display screen, a main board and a camera;
the touch display screen is used for displaying all visual information including advertisements and monitoring touch information of a user;
the main board is a carrier of all modules and is a control basis;
the camera is used for capturing a human face and is used by the human face recognition module;
the advertisement putting module comprises a popup window advertisement putting unit and a common advertisement putting unit;
the popup advertisement putting unit is used for controlling advertisement playing in a popup area of the advertisement player;
the common advertisement putting unit is used for controlling advertisement playing in a normal area of the advertisement player, and comprises the following steps:
(1) Sending a common advertisement template to a fixed position of an advertisement player;
(2) Uploading the advertisement to a server, and transmitting the advertisement to a corresponding advertisement player through a communication module;
(3) The advertisement is normally played.
2. The pop-up window advertising system for face recognition according to claim 1, wherein the communication module communicates with the server using tcp/ip, udp/ip, http protocols, so that the server can perform a series of management and various data interactions on the advertisement player.
3. The popup advertisement system according to claim 1, wherein the step of performing face recognition by the face recognition module comprises:
recording a face captured by a camera;
analyzing the human face, if the human face is not similar to the human face in the human face library, warehousing, and recording the times and time of the human face similar to the human face in the human face library;
after multiple analysis, notifying a popup module if the time difference between the face and the face library record is more than x seconds;
various behavior saves and uploads were recorded.
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