CN108628980A - A kind of user's portrait method and system based on user network behavior - Google Patents
A kind of user's portrait method and system based on user network behavior Download PDFInfo
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Abstract
User's portrait method and system based on user network behavior that the invention discloses a kind of, user's portrait method include：S1：The log information of each terminal device of acquisition terminal user；S2：Judge to whether there is enterprises hardware device in each terminal device；S3：If so, obtaining the back-end data of enterprises hardware device；S4：Association analysis log information and back-end data, and portrayed to obtain user's portrait according to the result of association analysis.Wherein, further include between step S3 and S4：Obtain the configuration information in each terminal device log information；Judge whether the configuration information in each terminal device log information matches；If so, each terminal device is associated.User provided by the present invention method of drawing a portrait is capable of the log informations to each terminal device of various dimensions and is associated analysis to obtain the network behavior feature of user and then obtain user's portrait, to effectively improve the clarity of user's portrait with back-end data.
Description
Technical field
The present invention relates to technical field of information processing more particularly to a kind of user's portrait methods based on user network behavior
And system.
Background technology
User network behavior refers to the scale that user is presented when using Internet resources.This is typically to use net to user
The data of network resource are recorded, statistics and analysis obtains.For user when using Internet resources, user network behavior can be divided into letter
Cease many aspects such as User behavior, communication exchange behavior, amusement and recreation behavior, electronic service behavior.
User's portrait is the important application of big data technology, and target is the behavior spy established on various dimensions for user
Label is levied, so as to be portrayed the various real features of user to obtain user's portrait using these behavioural characteristic labels,
In turn, user can be utilized to draw a portrait and excavates user demand, analyze user preference, and user is supplied to more by matching user's portrait
Efficiently, the targetedly conveying of the information such as advertisement, call service and the user experience closer to personal like are had more.
Currently, it is still one-side according to institute that sketching the contours of drawing a portrait of user is portrayed by most of terminal device production firms
Collected user network user behaviors log information obtains behavioural characteristic label and then sketches the contours carrying out single data analysis and portrays
Obtain user's portrait, the user's portrait obtained using which be often confined to the hardware device of its single product user experience simultaneously
The analysis of user network behavioral data is carried out with the approach such as user feedback and Product Experience center, it can not be accurately comprehensive right
A sexual custom of user is analyzed, and the true of user can not be accurately reflected by turn resulting in the behavioural characteristic label analyzed and obtained
Real personal characteristics, portray user portrait there are poor definition, it is with a low credibility the problems such as.
The Chinese invention patent of Publication No. CN106503015A discloses a kind of method of structure user portrait, wherein
Building the method that user draws a portrait includes：It obtains user's internet internet log data and pre-processes, to pretreated mutual
Internet log data of networking carry out feature extraction, obtain the attributive character of user, are then based on established multidimensional characteristic library instruction
Experienced labeling matches in multidimensional characteristic library according to the attributive character of user, obtains the multidimensional attribute mark of user
Label build user's portrait according to multidimensional attribute label.The technical solution of the prior art is only related to through the daily record to user
Data carry out corresponding processing to extract feature tag and then build user's portrait, can not avoid because individually using daily record data
Carry out user's portrait it is existing cause because of the multi-field property of daily record data low user's difference degree, inaccuracies height of data,
The problems such as data noise is high.
Invention content
The method in view of the above-mentioned problems, user that the invention discloses a kind of based on user network behavior draws a portrait, the user draw
Image space method includes the following steps：
S1：The log information of each terminal device of acquisition terminal user；
S2：Judge to whether there is enterprises hardware device in each terminal device；
S3：If so, obtaining the back-end data of enterprises hardware device；
S4：Association analysis log information and back-end data, and portrayed to obtain user according to the result of association analysis and drawn
Picture.
Further, above-mentioned steps S1 includes：
S11：The log information of each terminal device of acquisition terminal user；
S12：Analysis log information simultaneously is portrayed to obtain fuzzy portrait according to the analysis result of log information.
Further, above-mentioned steps S12 includes：
Log information is analyzed to obtain the first network behavioral data of terminal user；
The first navigation patterns feature of terminal user is obtained according to first network behavioral data；
It is portrayed to obtain fuzzy portrait according to the first navigation patterns feature.
Further, further include step between above-mentioned steps S3 and S4：
Obtain the configuration information in each terminal device log information；
Judge whether the configuration information in each terminal device log information matches；
If so, each terminal device is carried out interrelated.
Wherein, the configuration information in log information is in addition to configuration informations such as hardware ID, manufacturers including terminal device itself
Outside, further include the configuration information for the user's portrait system for acquiring the log information.
Further, above-mentioned steps S4 includes：
S41：The back-end data of enterprises hardware device is analyzed to obtain the second network behavior data of terminal user；
S42：According to the second navigation patterns feature of the second network behavior data acquisition terminal user；
S43：Portrayed to obtain user's portrait according to the second navigation patterns feature and fuzzy draw a portrait.
Based on a kind of user's portrait method based on user network behavior disclosed in this invention, the invention also discloses one
User portrait system of the kind based on user network behavior, user portrait system include：
Acquisition module, the log information of each terminal device for acquisition terminal user；
Judgment module whether there is enterprises hardware device for judging in each terminal device；
First acquisition module, the back-end data for obtaining enterprises hardware device；
Module is portrayed in analysis, is used for association analysis log information and back-end data, and carry out according to the result of association analysis
It portrays to obtain user's portrait.
Further, above-mentioned acquisition module includes：
Second acquisition module analyzes log information and is portrayed to obtain fuzzy picture according to the analysis result of log information
Picture.
Further, above-mentioned second acquisition module includes：
First analysis module, for analyzing log information to obtain the first network behavioral data of terminal user；
Third acquisition module, the first navigation patterns feature for obtaining terminal user according to first network behavioral data；
4th acquisition module obtains fuzzy portrait for being portrayed according to the first navigation patterns feature.
Further, above-mentioned user's portrait system further includes：
5th acquisition module, for obtaining the configuration information in each terminal device log information；
Signal judgement module, for judging whether the configuration information in each terminal device log information matches；
Equipment relating module, for when the configuration information in each terminal device log information matches, by each end
End equipment carries out interrelated.
Wherein, the configuration information in each terminal device log information includes at least user's portrait system of acquisition log information
The configuration information of system, so the configuration information for the system that can be drawn a portrait by the user in log information realize each terminal device it
Between it is interrelated.
Further, above-mentioned analysis portrays module and includes：
Second analysis module, for analyzing the back-end data of enterprises hardware device to obtain the second net of terminal user
Network behavioral data；
6th acquisition module, for the second navigation patterns feature according to the second network behavior data acquisition terminal user；
7th acquisition module obtains user's portrait for being portrayed with fuzzy portrait according to the second navigation patterns feature.
The beneficial effects of the present invention are：
User's portrait method and system provided by the present invention, pass through the daily record to each terminal device acquired first
Information is analyzed to portray to obtain the fuzzy portrait of user；Secondly, by obtaining the back-end data of enterprises hardware device,
And on the basis of each terminal device is associated based on user's portrait system configuration information in the log information acquired,
It by back-end data and is combined to analyze through the fuzzy portrait acquired in analysis log information and obtains user's portrait, this method in turn
The log information to each terminal device for capableing of various dimensions is associated analysis with back-end data, to effectively improve user's portrait
Clarity.
Description of the drawings
Fig. 1 is a kind of user's portrait method flow diagram based on user network behavior in embodiment one；
Fig. 2 is a kind of user's portrait system construction drawing based on user network behavior in embodiment one；
Fig. 3 is a kind of user's portrait method flow diagram based on user network behavior in embodiment two；
Fig. 4 is a kind of user's portrait system construction drawing based on user network behavior in embodiment two.
Specific implementation mode
Following is a specific embodiment of the present invention in conjunction with the accompanying drawings, technical scheme of the present invention will be further described,
However, the present invention is not limited to these examples.
Embodiment one
Referring to Fig.1, a kind of user's portrait method based on user network behavior, the user portrait side are present embodiments provided
Method includes the following steps：
S1：The log information of each terminal device of acquisition terminal user；
S2：Judge to whether there is enterprises hardware device in each terminal device；
S3：If so, obtaining the back-end data of enterprises hardware device；
S4：Association analysis log information and back-end data, and portrayed to obtain user according to the result of association analysis and drawn
Picture.
Wherein, further include step between step S3 and step S4：
Obtain the configuration information in each terminal device log information；
Judge whether the configuration information in each terminal device log information matches；
If so, each terminal device is carried out interrelated.
Wherein, in addition to configuration informations such as hardware IDs including terminal device itself in the terminal device log information acquired
Outside, further include the configuration information for the user's portrait system for acquiring the log information.The present embodiment is each for acquiring by matching
The configuration information of user's portrait system of terminal device log information by each terminal device to carry out interrelated (will pass through
Each terminal device that same user's portrait system carries out log information acquisition is associated).
Correspondingly, the present embodiment additionally provides a kind of user's portrait system based on user network behavior, reference Fig. 2 should
User draw a portrait system include：Module is portrayed in acquisition module, judgment module, the first acquisition module, analysis.
Acquisition module, the log information of each terminal device for acquisition terminal user.Wherein, pass through in the present embodiment
User portrait system can be to letters such as the hardware IDs of terminal device during being acquired to the log information of each terminal device
The configuration informations such as breath and the hardware ID of user portrait system record.
Judgment module whether there is enterprises hardware device, in order to user for judging in each terminal device
The each terminal device hung under portrait system is divided, and then can targetedly obtain the backstage of enterprises hardware device
Data.
First acquisition module, the back-end data for obtaining enterprises hardware device.
Module is portrayed in analysis, is used for association analysis log information and back-end data, and carry out according to the result of association analysis
It portrays to obtain user's portrait.The analysis portrays module by by the log information of the terminal device acquired and enterprises hardware
The back-end data of equipment carries out the association analysis of various dimensions to obtain the network behavior feature of user, so as to portray to obtain height
User's portrait of clarity, low noise.
The user draw a portrait system further include：
5th acquisition module, for obtaining the configuration information in each terminal device log information；
Signal judgement module, for judging whether the configuration information in each terminal device log information matches；
Equipment relating module, for when the configuration information in each terminal device log information matches, by each end
End equipment carries out interrelated.
Wherein, the field informations such as URL, cookie and User_agent are included at least in log information, in order to be able to root
A series of network behavior path datas of terminal user are acquired according to the field in log information, and then can be by analyzing
To user network behaviors feature to be drawn a portrait according to the network behavior feature of user.
A kind of user's portrait method and system based on user network behavior that the present embodiment is provided, will pass through same use
Each terminal device that family portrait system carries out log information acquisition is associated, and then by the log information acquired and enterprise
The back-end data of internal hardware devices be associated analysis with portray to obtain user portrait, be capable of various dimensions to terminal user's
Each data are associated analysis to obtain user network behaviors feature, and then reach the effect for effectively improving user's portrait clarity
Fruit, in order to be able to user demand more accurately be excavated by user's portrait, and more can targetedly carry out advertisement, call out
The accurate push for the information such as service of waking up, has higher experience effect.
Embodiment two
With reference to Fig. 3, a kind of user's portrait method based on user network behavior, the user portrait side are present embodiments provided
Method includes the following steps：
The log information of each terminal device of acquisition terminal user；
Analysis log information simultaneously is portrayed to obtain fuzzy portrait according to the analysis result of log information；
Judge to whether there is enterprises hardware device in each terminal device；
If so, obtaining the back-end data of enterprises hardware device；
The configuration information in each terminal device log information is obtained (wherein, in addition to including terminal device in log information
Outside the configuration informations such as itself hardware ID, manufacturer's information, further include acquire the log information user draw a portrait system match confidence
Breath, by matching the configuration information of user's portrait system for acquiring each terminal device log information to set each terminal
It is standby to carry out interrelated (close each terminal device that log information acquisition is carried out by same user portrait system
Connection))；
Judge whether the configuration information in each terminal device log information matches；
If so, each terminal device is carried out interrelated；
The back-end data of enterprises hardware device is analyzed, and is carried out according to the analysis result of back-end data and fuzzy portrait
It portrays to obtain user's portrait.
Wherein, include for the specific process of portraying of fuzzy portrait：
Log information is analyzed to obtain the first network behavioral data of terminal user；
The first navigation patterns feature of terminal user is obtained according to first network behavioral data；
It is portrayed to obtain fuzzy portrait according to the first navigation patterns feature.
Involved by wherein, for user's portrait method the step of " back-end data of analysis enterprises hardware device,
And portrayed to obtain user's portrait according to the analysis result of back-end data and fuzzy portrait " detailed process be：
The back-end data of enterprises hardware device is analyzed to obtain the second network behavior data of terminal user；
According to the second navigation patterns feature of the second network behavior data acquisition terminal user；
Portrayed to obtain user's portrait according to the second navigation patterns feature and fuzzy draw a portrait.
Based on a kind of user's portrait method based on user network behavior that the present embodiment is provided, correspondingly, this implementation
Example additionally provides a kind of user's portrait system based on user network behavior, and with reference to Fig. 4, user portrait system includes：Acquisition
Module 100, judgment module, the first acquisition module, the 5th acquisition module, signal judgement module, equipment relating module, analysis are portrayed
Module 200.
Acquisition module 100, the log information of each terminal device for acquisition terminal user.Wherein, in the present embodiment
It can be to the hardware ID of terminal device during being acquired to the log information of each terminal device by user portrait system
Etc. the draw a portrait configuration informations such as hardware ID of system of information and the user record.
Acquisition module 100 includes：Second acquisition module 110 analyzes log information and the analysis result according to log information
It is portrayed to obtain fuzzy portrait.Wherein, the field informations such as URL, cookie and User_agent are included at least in log information,
In order to which a series of network behavior path datas of terminal user, Jin Erneng can be acquired according to the field in log information
It is enough that the network behavior feature of user is obtained to carry out fuzzy portrait according to the network behavior feature of user by analysis.
Second acquisition module 110 specifically includes：First analysis module, for analyzing log information to obtain terminal user
First network behavioral data；Third acquisition module, for obtaining the first clear of terminal user according to first network behavioral data
Look at behavioural characteristic；4th acquisition module obtains fuzzy portrait for being portrayed according to the first navigation patterns feature.
Judgment module whether there is enterprises hardware device, in order to be able to right for judging in each terminal device
The terminal device hung under user's portrait system distinguishes.
First acquisition module, the back-end data for obtaining enterprises hardware device.
5th acquisition module, for obtaining the configuration information in each terminal device log information.
Signal judgement module, for judging whether the configuration information in each terminal device log information matches.
Equipment relating module, for when the configuration information in each terminal device log information matches, by each end
End equipment carries out interrelated.
Module is portrayed in analysis, is used for association analysis log information and back-end data, and carry out according to the result of association analysis
It portrays to obtain user's portrait.
Analysis portrays module 200 and includes：Second analysis module, for analyze the back-end data of enterprises hardware device with
Obtain the second network behavior data of terminal user；6th acquisition module, for according to the second network behavior data acquisition terminal
The second navigation patterns feature of user；7th acquisition module, for being carved according to the second navigation patterns feature and fuzzy portrait
Picture obtains user's portrait.
A kind of user's portrait method and system based on user network behavior that the present embodiment is provided, first by institute
The log information of each terminal device of acquisition is analyzed to portray to obtain the fuzzy portrait of user；Secondly, it is looked forward to by obtaining
The back-end data of industry internal hardware devices, and drawing a portrait system configuration information based on the user in the log information acquired will be each
Carried out between terminal device it is interrelated on the basis of, by back-end data with through analyze log information acquired in it is fuzzy draw a portrait into
Row binding analysis obtains user's portrait in turn, and this method is capable of the log information to each terminal device of various dimensions and rear number of units
According to analysis is associated, to effectively improve the clarity of user's portrait, and it can clearly know user's by user portrait
The personal characteristics such as hobby, in order to be able to user demand is more accurately excavated according to user's portrait, it can more effectively, more
Tool targetedly carries out the accurate push of the information such as advertisement, call service.
Specific embodiment described herein is only an example for the spirit of the invention.Technology belonging to the present invention is led
The technical staff in domain can make various modifications or additions to the described embodiments or replace by a similar method
In generation, however, it does not deviate from the spirit of the invention or beyond the scope of the appended claims.
Claims (10)
- A kind of method 1. user based on user network behavior draws a portrait, which is characterized in that including step：S1：The log information of each terminal device of acquisition terminal user；S2：Judge to whether there is enterprises hardware device in each terminal device；S3：If so, obtaining the back-end data of the enterprises hardware device；S4：Log information and back-end data described in association analysis, and portrayed to obtain user according to the association analysis result Portrait.
- The method 2. a kind of user based on user network behavior as described in claim 1 draws a portrait, which is characterized in that the step S1 includes：S11：The log information of each terminal device of acquisition terminal user；S12：It analyzes the log information and is portrayed to obtain fuzzy portrait according to the analysis result of the log information.
- The method 3. a kind of user based on user network behavior as claimed in claim 2 draws a portrait, which is characterized in that the step S12 includes：The log information is analyzed to obtain the first network behavioral data of the terminal user；The first navigation patterns feature of the terminal user is obtained according to the first network behavioral data；It is portrayed to obtain the fuzzy portrait according to the first navigation patterns feature.
- 4. a kind of user's portrait method based on user network behavior as claimed in claim 2 or claim 3, which is characterized in that described Further include step between step S3 and S4：Obtain the configuration information in each terminal device log information；Judge whether the configuration information in each terminal device log information matches；If so, each terminal device is carried out interrelated.
- 5. a kind of depicting method based on user network behavioral data as claimed in claim 4, which is characterized in that the step S4 includes：S41：The back-end data of the enterprises hardware device is analyzed to obtain the second network behavior data of terminal user；S42：According to the second navigation patterns feature of terminal user described in the second network behavior data acquisition；S43：It is portrayed to obtain user's portrait according to the second navigation patterns feature and the fuzzy portrait.
- The system 6. a kind of user based on user network behavior draws a portrait, which is characterized in that user system of drawing a portrait includes：Acquisition module, the log information of each terminal device for acquisition terminal user；Judgment module whether there is enterprises hardware device for judging in each terminal device；First acquisition module, the back-end data for obtaining the enterprises hardware device；Module is portrayed in analysis, for log information and back-end data described in association analysis, and according to the association analysis result into Row is portrayed to obtain user's portrait.
- The system 7. a kind of user based on user network behavior as claimed in claim 6 draws a portrait, which is characterized in that the acquisition Module includes：Second acquisition module, analyzes the log information and is portrayed according to the analysis result of the log information and obscured Portrait.
- The system 8. a kind of user based on user network behavior as claimed in claim 7 draws a portrait, which is characterized in that described second Acquisition module includes：First analysis module, for analyzing the log information to obtain the first network behavioral data of the terminal user；Third acquisition module, the first navigation patterns for obtaining the terminal user according to the first network behavioral data are special Sign；4th acquisition module obtains the fuzzy portrait for being portrayed according to the first navigation patterns feature.
- 9. a kind of user's portrait system based on user network behavior as claimed in claim 7 or 8, which is characterized in that described User draw a portrait system further include：5th acquisition module, for obtaining the configuration information in each terminal device log information；Signal judgement module, for judging whether the configuration information in each terminal device log information matches；Equipment relating module will be described each for when the configuration information in each terminal device log information matches A terminal device carries out interrelated.
- The system 10. a kind of user based on user network behavior as claimed in claim 9 draws a portrait, which is characterized in that described point Analysis portrays module and includes：Second analysis module, for analyzing the back-end data of the enterprises hardware device to obtain the second net of terminal user Network behavioral data；6th acquisition module, for special according to the second navigation patterns of terminal user described in the second network behavior data acquisition Sign；7th acquisition module obtains user's picture for being portrayed according to the second navigation patterns feature and the fuzzy portrait Picture.
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109460511A (en) * | 2018-10-25 | 2019-03-12 | 百度在线网络技术（北京）有限公司 | A kind of method, apparatus, electronic equipment and storage medium obtaining user's portrait |
| CN110390055A (en) * | 2019-07-26 | 2019-10-29 | 三星电子（中国）研发中心 | The method and device of user's portrait is carried out on the terminal device |
| CN113344638A (en) * | 2021-06-29 | 2021-09-03 | 云南电网有限责任公司信息中心 | Hypergraph-based power grid user group portrait construction method and device |
| CN114090663A (en) * | 2021-12-08 | 2022-02-25 | 黑龙江国云科技发展有限公司 | User demand prediction method applying artificial intelligence and big data optimization system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109460511A (en) * | 2018-10-25 | 2019-03-12 | 百度在线网络技术（北京）有限公司 | A kind of method, apparatus, electronic equipment and storage medium obtaining user's portrait |
| CN109460511B (en) * | 2018-10-25 | 2021-10-26 | 百度在线网络技术（北京）有限公司 | Method and device for acquiring user portrait, electronic equipment and storage medium |
| CN110390055A (en) * | 2019-07-26 | 2019-10-29 | 三星电子（中国）研发中心 | The method and device of user's portrait is carried out on the terminal device |
| CN113344638A (en) * | 2021-06-29 | 2021-09-03 | 云南电网有限责任公司信息中心 | Hypergraph-based power grid user group portrait construction method and device |
| CN113344638B (en) * | 2021-06-29 | 2022-05-24 | 云南电网有限责任公司信息中心 | Power grid user group portrait construction method and device based on hypergraph |
| CN114090663A (en) * | 2021-12-08 | 2022-02-25 | 黑龙江国云科技发展有限公司 | User demand prediction method applying artificial intelligence and big data optimization system |
| CN114090663B (en) * | 2021-12-08 | 2022-06-21 | 青山信息技术开发(深圳)有限公司 | User demand prediction method applying artificial intelligence and big data optimization system |
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