CN206378900U - A kind of advertisement delivery effect evaluation system based on mobile terminal - Google Patents
A kind of advertisement delivery effect evaluation system based on mobile terminal Download PDFInfo
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- CN206378900U CN206378900U CN201621149958.8U CN201621149958U CN206378900U CN 206378900 U CN206378900 U CN 206378900U CN 201621149958 U CN201621149958 U CN 201621149958U CN 206378900 U CN206378900 U CN 206378900U
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- mobile terminal
- user status
- advertisement
- server
- evaluation system
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Abstract
The utility model provides a kind of advertisement delivery effect evaluation system based on mobile terminal, and the system includes mobile terminal and server, and mobile terminal includes advertisement and plays detection module, User Status harvester and User Status sending module.When it is advertisement to detect the currently playing content of mobile terminal, open User Status harvester, front camera and microphone the collection User Status that User Status harvester is carried using mobile terminal, and User Status data are sent to server, server is analyzed User Status, and give the advertisement played to give a mark according to analysis result, the dispensing effect to advertisement makes evaluation.Front camera and microphone that the utility model is carried using mobile terminal, it is not necessary to which increasing extra hardware can just realize；Relative to traditional evaluation method, this method is ageing good, and accuracy rate is high.
Description
Technical field
The utility model is related to technical field of mobile terminals, and particularly a kind of advertisement delivery effect based on mobile terminal is commented
Valency system.
Background technology
In Internet era, with the continuous dilatation and the continuous popularization of the various network terminals of bandwidth, pass through mobile terminal
Network watches that audio frequency and video and TV programme turn into a kind of important broadcasting media approach, therefore watches program by network in user
While to client deliver advertisement turn into a kind of important advertisement putting mode, the dispensing effect of advertisement is for Online Video net
The operation stood is extremely important.
Traditional advertisement delivery effect evaluation method is mainly estimated in terms of two：(1) assessment of communication effect：It is logical
Some index determinings are crossed to judge size of the advertisement to the psychologic effect of consumer.(2) assessment of sale effect：Pass through advertisement
After publicity, sale face and sales volume are measured.But these methods are all the effects by round-about way come estimating ad
Really, and obtain result relatively lag behind.
Utility model content
In view of the shortcoming of above prior art, the present invention provides a kind of advertisement delivery effect evaluation system, it is above-mentioned to solve
Problem.
The utility model provides a kind of advertisement delivery effect evaluation system, including mobile terminal and server, mobile terminal
Detection module, User Status harvester and User Status sending module are played including advertisement；Detection module is played in advertisement, is used for
Detect whether the currently playing content of mobile terminal is advertisement, if so, then opening User Status harvester；User Status is gathered
Device, the state current for gathering user, and current user state data is sent to User Status sending module；User's shape
State sending module, for the User Status collected, and sends it to server.Server, for receiving use
After the state of family, User Status is analyzed, and gives the advertisement played to give a mark according to analysis result, the dispensing to advertisement is imitated
Fruit makes evaluation.
Further, User Status harvester includes front camera and preceding microphone.
Further, it is video website application program (APP) that detection module is played in advertisement.
Further, User Status includes Ins location and user emotion.
Further, mobile terminal includes smart mobile phone, tablet personal computer.
The utility model compared with the prior art, has the following advantages that：
1. the front camera and microphone that are carried using mobile terminal, it is not necessary to increase extra hardware, it is possible to real
It is existing.
2. relative to traditional evaluation method, this method is ageing good, accuracy rate is high.
Brief description of the drawings
Fig. 1 is the pie graph of advertisement delivery effect evaluation system of the utility model based on mobile terminal.
Embodiment
Describe the utility model in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
As shown in figure 1, detection mould is played in a kind of advertisement delivery effect evaluation system based on mobile terminal, including advertisement
Block, User Status harvester and User Status sending module.
Detection module is played in advertisement, for detecting whether the currently playing content of mobile terminal is advertisement, if so, then opening
User Status harvester.For example, it can be video website application program (APP) that detection module is played in advertisement, work as mobile terminal
When user watches video using the APP, whether the APP automatic detections video content is advertisement, when it is advertisement, then opens and moves
The User Status harvester of dynamic terminal.
User Status harvester, the state current for gathering user, and User Status is sent to User Status hair
Send module.User Status harvester can be the front camera and preceding microphone of mobile terminal.
User Status sending module, for the User Status collected, and sends it to server.
Server, for after User Status is received, analyzing User Status, and according to analysis result to
The advertisement marking of broadcasting, the dispensing effect to advertisement makes evaluation.
User Status analysis includes：(1) Ins location technology is used, judges whether user is browsing the mobile terminal
Screen, and count the time rested on screen；(2) using Adboost, SVM, neutral net, HMM, ASM (active
shape model)、AAM(active appearance model)、SDM(supervised descent method)、deep
The machine learning such as learning and mode identification method, realize to the expressing one's feelings of beholder, micro- expression, head pose, body posture,
The information such as action, sight, language semantic, tone intonation are detected, determine mood when beholder watches Current ad.
Advertisement is given a mark according to the User Status that analysis is obtained, for example, the time that human eye is rested on screen is longer,
Mood is more positive, then relevant advertisements score is higher, and the higher advertisement delivery effect of score is better.
It is understood that embodiment of above be merely to illustrate that principle of the present utility model and use it is exemplary
Embodiment, but the utility model is not limited thereto.For those skilled in the art, this is not being departed from
In the case of the spirit and essence of utility model, various changes and modifications can be made therein, and these variations and modifications are also considered as this reality
With new protection domain.
Claims (6)
1. a kind of advertisement delivery effect evaluation system based on mobile terminal, it is characterised in that：Including mobile terminal, User Status
Harvester and server；Wherein,
The mobile terminal is used to detect whether the currently playing content of mobile terminal is advertisement, if so, then opening the user
State collecting device；
The User Status harvester, the state current for gathering user, and current user state data is sent to shifting
Dynamic terminal；
The mobile terminal is additionally operable to the User Status collected, and sends it to server；
The server, is tied for after the User Status is received, analyzing the User Status, and according to analysis
Fruit is to the advertisement marking played, and the dispensing effect to advertisement makes evaluation.
2. advertisement delivery effect evaluation system according to claim 1, it is characterised in that：The User Status harvester
Including front camera and preceding microphone.
3. advertisement delivery effect evaluation system according to claim 1, it is characterised in that：The User Status includes eyeball
Positioning and user emotion.
4. advertisement delivery effect evaluation system according to claim 1, it is characterised in that：The mobile terminal includes intelligence
Mobile phone or tablet personal computer.
5. advertisement delivery effect evaluation system according to claim 1, it is characterised in that：The mobile terminal and server
Between data are transmitted by communication.
6. advertisement delivery effect evaluation system according to claim 5, it is characterised in that：The server is cloud service
Device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201621149958.8U CN206378900U (en) | 2016-10-24 | 2016-10-24 | A kind of advertisement delivery effect evaluation system based on mobile terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201621149958.8U CN206378900U (en) | 2016-10-24 | 2016-10-24 | A kind of advertisement delivery effect evaluation system based on mobile terminal |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN206378900U true CN206378900U (en) | 2017-08-04 |
Family
ID=59402473
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201621149958.8U Expired - Fee Related CN206378900U (en) | 2016-10-24 | 2016-10-24 | A kind of advertisement delivery effect evaluation system based on mobile terminal |
Country Status (1)
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109583970A (en) * | 2018-12-14 | 2019-04-05 | 深圳壹账通智能科技有限公司 | Advertisement placement method, device, computer equipment and storage medium |
| CN113055748A (en) * | 2019-12-26 | 2021-06-29 | 佛山市云米电器科技有限公司 | Method, device and system for adjusting light based on television program and storage medium |
| CN113450587A (en) * | 2020-03-24 | 2021-09-28 | 本田技研工业株式会社 | Information acquisition apparatus, vehicle, and information acquisition method |
| CN113506124A (en) * | 2021-06-21 | 2021-10-15 | 安徽西柚酷媒信息科技有限公司 | Method for evaluating media advertisement putting effect in intelligent business district |
| CN115115397A (en) * | 2022-06-15 | 2022-09-27 | 深圳市信广龙广告有限责任公司 | Advertisement evaluation method and device, terminal equipment and readable storage medium |
-
2016
- 2016-10-24 CN CN201621149958.8U patent/CN206378900U/en not_active Expired - Fee Related
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109583970A (en) * | 2018-12-14 | 2019-04-05 | 深圳壹账通智能科技有限公司 | Advertisement placement method, device, computer equipment and storage medium |
| CN113055748A (en) * | 2019-12-26 | 2021-06-29 | 佛山市云米电器科技有限公司 | Method, device and system for adjusting light based on television program and storage medium |
| CN113450587A (en) * | 2020-03-24 | 2021-09-28 | 本田技研工业株式会社 | Information acquisition apparatus, vehicle, and information acquisition method |
| CN113450587B (en) * | 2020-03-24 | 2023-02-28 | 本田技研工业株式会社 | Information acquisition apparatus, vehicle, and information acquisition method |
| CN113506124A (en) * | 2021-06-21 | 2021-10-15 | 安徽西柚酷媒信息科技有限公司 | Method for evaluating media advertisement putting effect in intelligent business district |
| CN113506124B (en) * | 2021-06-21 | 2022-03-25 | 安徽西柚酷媒信息科技有限公司 | Method for evaluating media advertisement putting effect in intelligent business district |
| CN115115397A (en) * | 2022-06-15 | 2022-09-27 | 深圳市信广龙广告有限责任公司 | Advertisement evaluation method and device, terminal equipment and readable storage medium |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20170804 Termination date: 20181024 |