KR20140020455A - Advertising method using photographing, and device for executing the same - Google Patents

Abstract

An advertisement method using a camera photographing and an apparatus performing the same are disclosed. The advertisement method of the present invention when a camera photographs includes the following steps of: operating a camera application which is previously determined in a mobile terminal; requesting advertisement information by connecting to an advertisement server through a communication network if the camera application is executed (the advertisement information includes preset target conditions and is registered in the advertisement server in advance); receiving advertisement information which corresponds to the target conditions from the advertisement server; receiving advertisement data which corresponds to the received advertisement information from the advertisement server and stores the advertisement data in an advertisement data storage unit (the advertisement data includes an advertisement camera image and an advertisement photographing sound); displaying the advertisement camera image when selecting a photographing mode; and replaying the advertisement photographing sound instead of a basic photographing sound or replaying the basic photographing sound and the advertisement photographing sound continuously when clicking a photographing button which corresponds to the advertisement camera image. [Reference numerals] (AA) Start; (BB) End; (S310) Display a photographed screen; (S312) Is an advertisement camera image selected?; (S314) Input a photographing button; (S316) Replay an advertisement photographing sound or replay a basic photographing sound and the advertisement photographing sound continuously; (S320) Is a basic camera image selected?; (S322) Input a photographing button; (S324) Replay the basic photographing sound

Description

TECHNICAL FIELD [0001] The present invention relates to an advertising method using camera photographing,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising method, and more particularly, to an advertising method and apparatus using photographing.

Recently, as the use of mobile communication terminals such as mobile phones has become commonplace, demands for various functions of mobile phone users are gradually increasing. A typical function among the additional functions in the mobile communication terminal is a photographing function using a small-sized camera.

As the miniaturization of the camera module and the camera resolution capability are developed, a high performance camera module is applied to a mobile communication terminal which is recently manufactured.

An object of the present invention is to provide an apparatus for enhancing the efficiency of advertisement by applying an advertisement at the time of taking a picture in a terminal having a camera function and also providing a new pleasure to a user who takes a picture.

It is another object of the present invention to provide a mobile terminal having a camera function, which is capable of enhancing the efficiency of advertisement by applying an advertisement at the time of photographing, Advertising method.

According to another aspect of the present invention, there is provided a method of advertising a camera, the method comprising: driving a predetermined camera application in a terminal; When the camera application is activated, requesting advertisement information by accessing an advertisement server through a communication network, the advertisement information being registered in advance in the advertisement server including a preset target condition; Receiving advertisement information corresponding to the target condition from the advertisement server; Receiving advertisement data corresponding to the received advertisement information from the advertisement server and storing the received advertisement data in an advertisement data storage unit, the advertisement data including an advertisement camera image and an advertisement shot sound; Displaying the advertisement camera image when a shooting mode is selected; And reproducing the advertisement shot sound instead of the basic shot sound when the shooting button corresponding to the advertisement camera image is clicked or continuously reproducing the basic shot sound and the advertisement shot sound.

The advertisement camera image may be embodied as a camera image including at least one of a shape and text indicating a specific brand and a camera lens.

The step of displaying the advertisement camera image when the photographing mode is selected may include displaying the advertisement camera image and the basic camera image together on the photographing screen.

According to another aspect of the present invention, there is provided an advertisement method for a camera, comprising: driving a predetermined camera application in a terminal; When the camera application is activated, requesting advertisement information by accessing an advertisement server through a communication network, the advertisement information being registered in advance in the advertisement server including a preset target condition; Receiving advertisement information corresponding to the target condition from the advertisement server; Receiving advertisement data corresponding to the received advertisement information from the advertisement server and storing the received advertisement data in an advertisement data storage unit, the advertisement data including an advertisement pop-up image, an advertisement camera image, and an advertisement shot sound; Displaying a predetermined default photographing screen; Displaying the advertisement pop-up image according to a user's selection after displaying the default photographing screen; Displaying the advertisement camera image after displaying the advertisement pop-up image; And reproducing the advertisement shot sound instead of the basic shot sound when the shooting button corresponding to the advertisement camera image is clicked or continuously reproducing the basic shot sound and the advertisement shot sound.

The camera advertisement method may further include playing a predetermined object on the default shooting screen, and displaying the advertisement pop-up image may be performed in response to the object click of the user.

The camera advertisement method may further include a step of displaying a reminder screen if the user does not click the object for a predetermined time or more.

According to an aspect of the present invention, there is provided a mobile communication terminal including: a camera unit for photographing; A control unit for driving a camera application; A communication unit for accessing the advertisement server and receiving advertisement data; A memory for storing the received advertisement data; And a sound processing unit for reading and reproducing an advertisement shot sound from the memory when the camera is shot. When the camera application is activated, the advertisement application server accesses an advertisement server, receives advertisement data corresponding to a target condition from the advertisement server, And outputs the advertisement data when the shooting screen or the shot sound is reproduced according to the exposure condition.

The target condition may include at least one of a terminal type, a terminal OS type, a time, a location, and a country as a condition for selecting an object to which the advertisement is to be exposed.

The exposure conditions may include at least one of an exposure dose, an exposure period, an exposure period, an exposure period, an exposure method, and a show duration.

According to the embodiment of the present invention, a user having a camera function can improve the efficiency of advertisement by applying advertisement at the time of photographing, and can provide new enjoyment to a user who takes a photograph.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.
1 is a schematic configuration diagram of an advertisement system according to an embodiment of the present invention.
FIG. 2 is a schematic configuration diagram of the main server shown in FIG. 1. FIG.
FIG. 3 is a schematic block diagram of the terminal shown in FIG. 1. FIG.
4A is a diagram illustrating a relationship among components related to a camera shot advertisement method in a mobile communication terminal according to an embodiment of the present invention.
4B is a functional block diagram of a camera app according to an embodiment of the present invention.
5 is a flowchart illustrating a camera shot advertisement method according to an embodiment of the present invention.
6 is a flow diagram illustrating in more detail one embodiment of the advertisement registration and advertisement information step shown in FIG.
7 is a flowchart illustrating an embodiment of the advertisement exposure step shown in FIG.
8 is a flowchart showing another embodiment of the advertisement exposure step shown in FIG.
FIG. 9 is a diagram showing the relationship among the components of the terminal in the advertisement exposure step in FIG.
FIG. 10 shows screens according to an embodiment of the advertisement exposure step.
11 shows screens according to another embodiment of the advertisement exposure step.
12 shows screens according to another embodiment of the advertisement exposure step.

Specific structural and functional descriptions of embodiments of the present invention disclosed herein are illustrated for purposes of illustrating embodiments of the inventive concept only, And can be embodied in various forms and should not be construed as limited to the embodiments set forth herein.

The embodiments according to the concept of the present invention can make various changes and have various forms, so that specific embodiments are illustrated in the drawings and described in detail herein. It is to be understood, however, that it is not intended to limit the embodiments according to the concepts of the present invention to the particular forms of disclosure, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terms first and / or second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are intended to distinguish one element from another, for example, without departing from the scope of the invention in accordance with the concepts of the present invention, the first element may be termed the second element, The second component may also be referred to as a first component.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between. Other expressions that describe the relationship between components, such as "between" and "between" or "neighboring to" and "directly adjacent to" should be interpreted as well.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, the terms "comprises ", or" having ", or the like, specify that there is a stated feature, number, step, operation, , Steps, operations, components, parts, or combinations thereof, as a matter of principle.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined herein. Do not.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the preferred embodiments of the present invention with reference to the accompanying drawings.

1 is a schematic configuration diagram of an advertisement system according to an embodiment of the present invention.

The advertisement system 10 includes an advertisement server 20 and a mobile communication terminal (hereinafter, referred to as 'terminal' or 'terminal'). The advertisement server 20 may include a main server 100, an API server 300, and a CDN server 400.

The terminal 200 can access the advertisement server 100 through the communication network 500. The communication network 500 may be a wired or wireless communication network, or a wired or wireless communication network.

The main server 100 is a main business logic and DB server. The API server 300 is a front-end server that is directly connected to the terminal 200. The CDN server receives advertisement content data It is the front-end server to which the terminal is connected to import.

The API server 300 receives a request from the terminal 200 and requests a part or all of the result value to the main server 100 and then transmits the resultant value to the terminal 200. That is, the API server 300 can act as an intermediary between the terminal 200 and the main server 100.

The CDN server 250 stores advertisement data (i.e., advertisement contents). In one embodiment of the present invention, the main server 100 may register the URL of the advertisement content and the advertisement content data may be located in the CDN server 350.

The terminal 200 obtains the advertisement content URL through the API server, and the advertisement content corresponding to the advertisement content URL can be downloaded only through the CDN server 350.

At this time, the API server can receive the advertisement content URL from the main server 100 according to the request of the terminal 200 and deliver it to the terminal 200.

The terminal 200 accesses the API server 300 and the CDN server 350 and does not access the main server 100 directly. However, this is only an embodiment and the present invention is not limited thereto.

2 is a schematic configuration diagram of the main server 100 shown in FIG. The main server 100 provides the availability of the terminal 200 to access the advertisement server 20 through the communication network 500 in real time.

Specifically, the main server 100 may include a management unit 110, a DBMS 120, a monitor unit 130, and a statistics unit 140.

The management unit 110 can register / manage the advertisement. Data that an administrator or an advertiser can register and manage in the advertisement server 100 includes advertisement information and advertisement data (advertisement contents). The advertisement information may include an advertisement name (or an advertisement code), an exposure condition, a target condition, and a reservation function. The advertisement data may include an advertisement camera image, and an advertisement shot sound. The advertisement data may further include an animation image, a still image, a sound, and the like.

For this, the management unit 110 registers advertisement information, and allows an administrator or a user to set target conditions, set exposure conditions, and manage contents.

In addition, the management unit 110 manages accounts of an administrator and an advertiser, and provides an access authority function. The access privilege function allows access to an account with access privileges and prevents access to an account that does not have access privileges.

The DBMS 120 may store the account and related information of the administrator and the advertiser.

The monitor unit 130 provides a real-time monitoring function. The monitor unit 130 can monitor the exposure status of each advertisement in real time.

The statistics unit 140 provides a statistical function for aggregating and reporting statistics on the number of impressions, the number of clicks, The predetermined period may be, but is not limited to, day, week, month, or year.

3 is a schematic block diagram of the configuration of the terminal 200 shown in FIG.

The terminal 200 includes a control unit 210, a memory 220, a communication unit 230, a camera unit 240, a display unit 250, a user interface unit 260, a sound processing unit 270, a microphone 280, And a speaker 290.

The memory 220 stores programs and data. The memory 200 may be implemented as a read-only memory such as a ROM, a flash memory, and a RAM. The system program can be stored in ROM. The flash memory capable of reading and writing stores the changed data due to the use of various additional services of the mobile communication terminal by the user of the mobile communication terminal.

If the flash memory is capable of reading and writing, the contents stored in the flash memory are maintained even if the power supply is cut off.

The information stored in the flash memory may include an address book, a text message sent and received, a downloaded ringtone, a music file, and the like.

The RAM is a memory for temporarily storing data generated during the execution of various operation programs in the mobile communication terminal 200. When the power supply is interrupted, the stored contents disappear.

The control unit 210 controls the overall operation of the mobile communication terminal 200.

The display unit 250 is a display device such as a liquid crystal display (LCD) or the like, and displays the status of the terminal 200 or the progress of the program under the control of the control unit 210. [ That is, the overall state of the terminal 200 and the user information to be input.

The user interface 260 is a block for receiving a user input, and may include a plurality of numeric keys, a menu key, and a function key for performing various functions. In addition, the user interface 260 may include a touch screen.

The camera unit 240 captures an image according to a control signal from the controller 210 and generates a camera image. Accordingly, the control unit 210 can appropriately control each component in the terminal 200 to perform an associated operation according to a user's input by the user interface 260. [

The sound processing unit 270 modulates the voice signal input through the microphone 280 and converts the voice signal into voice data and demodulates the voice data input from the communication unit 230 and the voice data stored in the memory 230 into voice signals And outputs the voice through a speaker (290).

In addition, the sound processing section 270 can reproduce the camera sound when the camera is photographed. The camera shot sound may be a basic shot sound or an advertisement shot sound, which will be described later.

The communication unit 230 enables the terminal 200 to communicate with an external terminal (not shown) and the advertisement server 20 through the communication network 500.

4A is a diagram illustrating a relationship among components related to a camera shot advertisement method in a mobile communication terminal according to an embodiment of the present invention.

The terminal 200 may include an OS / hardware layer 410, a library layer 420 and an application layer 430 to implement a camera shot advertising method.

The OS / hardware layer 410 includes a terminal OS 411, and hardware components 240 and 290.

The library layer 420 includes a camera library 421, a sound library 422, and the like.

The application layer 430 includes a camera application (hereinafter, abbreviated as 'camera app') 431.

The terminal 200 can store and operate the camera app 431. [

The terminal 200 accesses the advertisement server 20 when receiving the camera application 431 and receives advertisement information from the advertisement server 20. Also, the terminal 200 downloads the advertisement content data from the advertisement server and exposes the advertisement content data in the terminal.

At this time, the terminal exposes the advertisement content data according to a preset advertisement exposure condition (preset in the advertisement server). The advertisement exposure condition includes an exposure cycle, a method, a show duration, and the like.

4B is a functional block diagram of the camera app. The camera app 431 includes an advertisement exposure control unit 431-1, an advertisement data storage unit 431-2, an advertisement overlay 431-3, and a camera / film selection overlay 431-4 can do.

The advertisement exposure control unit 431-1 determines whether there is an advertisement to be exposed in the camera shooting mode. If there is an advertisement to be exposed, the advertisement exposure control unit 431-1 controls the advertisement data storage unit 431-2, the advertisement overlay 431-3, And controls the film selection overlay 431-4 so as to expose the advertisement data.

5 is a flowchart illustrating a camera shot advertisement method according to an embodiment of the present invention. Referring to the drawings, a camera shot advertisement method according to an exemplary embodiment of the present invention may include an advertisement registration step (S100), an advertisement transmission / reception step (S200), and an advertisement exposure step (S300).

FIG. 6 is a flowchart illustrating in more detail one embodiment of the advertisement registration and advertisement information step (S100, S200) shown in FIG.

First, an administrator or an advertiser registers advertisement information and advertisement data (i.e., advertisement contents) in the advertisement server 20 (S100). The advertisement information may include an advertisement name (or an advertisement identification code) and an advertisement condition. The advertisement condition may include a target condition and an exposure condition.

The target condition is a condition for selecting an object to which the advertisement is to be exposed, and may be a type of terminal, a type of terminal OS, a time, a location, a country, and the like.

Exposure conditions may include exposure dose, duration, time, exposure period (e.g., once a day), and the like. Such an advertisement condition may be set by an administrator or an advertiser when registering the advertisement information, and may be changed as needed.

In addition, the advertisement data is uploaded to the advertisement server 20 and stored. The advertisement data can also be uploaded by an administrator or an advertiser, and can be changed as needed.

According to an embodiment of the present invention, as described above, the advertisement data is registered in the CDN server 350, and a URL (uniform resource locator) for the advertisement data can be registered in the main server 100.

When the camera app 431 is executed in the terminal 200 in step S210, the terminal 200 requests the advertisement server 20 for advertisement information in step S212 and receives advertisement information from the advertisement server 20 in step S214 ).

The camera app 431 checks whether the advertisement satisfies the target condition from the received advertisement information (S216). If there is an advertisement meeting the target condition (YES in S216), the camera app 431 requests the advertisement server 20 (S218), and receives advertisement data (S220). Here, 'satisfying the target condition' means that the conditions such as the terminal type, the OS type, the location, and the time of the user correspond to the target condition set in the advertisement information.

In another embodiment, when requesting advertisement information, the camera app 431 informs the advertisement server 20 of its terminal type, OS type, location, etc., and the advertisement server 20 requests advertisement information of the registered advertisement If there is an advertisement matching the target condition with respect to the terminal 200, the terminal 200 can provide the advertisement information and the advertisement data.

The ad data may include ad images and ad sounds.

The ad image may include an animated image, a pop-up image, and an ad camera image. The advertisement sound may include an advertisement shot sound.

The advertisement data may be stored in the advertisement data storage unit 431-2 of the camera app.

The advertisement data storage unit 431-2 is a memory for storing and managing advertisement data by the camera application 431, and the memory 220 shown in FIG. 2 can be used.

In another embodiment, the advertisement data may further include an exposure method definition sheet.

The exposure method definition sheet may be embodied as text data in which an advertisement exposure time, a corresponding user language (e.g., Korean, English, etc.), a terminal OS, advertisement product information, and an advertisement display method are defined.

7 is a flowchart illustrating an embodiment of the advertisement exposure step shown in FIG.

When the user selects the camera shooting menu, a shooting screen is displayed (S310).

Although not shown, when the user selects the camera shooting menu, the advertisement exposure control unit 431-1 of the camera application 431 can determine whether there is an advertisement to be exposed. If there is an advertisement to be exposed, the advertisement camera image 515 and the basic camera image 511 can be displayed on the shooting screen as shown in '510' in FIG.

When the advertisement camera image is selected on the shooting screen (YES in S312), the user can enter the advertisement camera mode and display the advertisement camera shooting screen (for example, 520 in Fig. 10).

For example, in the advertisement camera mode, an advertisement camera image (e.g., 515 in Fig. 10) and a shooting button (e.g., 521 in Fig. 10) may be displayed. The advertisement camera image may be a camera image in which a shape, text, or the like indicating the specific brand to be advertised is displayed.

When a photographing button is input in the advertisement camera mode (S314), an advertisement shot sound (for example, brand voice advertisement) is displayed instead of a basic shot sound called " snapping ", as shown in '530' Is reproduced (S316). In another embodiment, the basic shot sound "click " and the advertisement shot sound can be continuously played back when the shooting button is clicked (S316).

When a basic camera image is selected on the photographing screen (YES in S320), a basic camera photographing screen (e.g., 610 in Fig. 11) can be displayed by entering the basic camera mode.

For example, in the basic camera mode, a basic camera image (for example, 512 in FIG. 11) and a photographing button (for example, 521 in FIG. 11) can be displayed as in a normal photographing screen. When the photographing button is input in the basic camera mode (S322), a basic photographing sound called " click " is reproduced (S324) as shown in 620 of FIG.

8 is a flowchart showing another embodiment of the advertisement exposure step shown in FIG. FIG. 12 shows an example of each screen in the advertisement exposure step shown in FIG. Referring to FIGS. 8 and 12 together, the advertisement exposure step will be described.

When the user selects the camera shooting menu, the default shooting screen 710 is displayed (S410).

The object 711 is played back on the default shooting screen 710 (S420). An object refers to a moving character or icon that attracts the user's attention.

If the user clicks the object during the object reproduction (YES in S414), the camera app 431 displays an advertisement popup on the screen 730 (S416). Accordingly, a photographing screen (for example, 730 in Fig. 12) where the advertisement pop-up floats is displayed (S418). The advertisement pop-up data is a part of the advertisement data, which is downloaded from the advertisement server 20 and already stored in the advertisement data storage unit 431-2.

When the user clicks the advertisement pop-up (YES in S420), the advertisement landing page (e.g., 540 in Fig. 12) is opened (S422). After the advertisement landing page 540 is opened, the advertisement shooting screen 630 appears (S424).

When the user selects the advertisement camera image 515 on the shooting screen where the advertisement pop-up floats (e.g., 730 in FIG. 12), the advertisement shooting screen 630 may be displayed immediately without opening the advertisement landing page 540 S424).

12, an advertisement camera image 515 and a photographing button 521 are displayed on the advertisement photographing screen.

When a photographing button is input in the advertisement photographing screen (S426), an advertisement photographing sound (for example, a brand voice advertisement) is reproduced instead of the basic photographing sound of "click" (S428). In another embodiment, the basic shot sound "click " and the advertisement shot sound can be continuously played back when the shooting button is clicked (S428).

12) is displayed (S422) when the user clicks the end button 732 (NO in S420) on the shooting screen (for example, 730 in Fig. 12) where the advertisement pop- .

In the basic photographing screen (for example, 610 in Fig. 12), the basic camera image 512 and the photographing button 522 can be displayed in the same manner as a normal photographing screen. When the photographing button is inputted in the basic photographing screen (S444), a basic photographing sound called "click " is reproduced (S446).

On the other hand, if there is no object click by the user during playback of the object 710 (NO in S414), the reminder 721 may be launched (S430). Accordingly, the photographing screen 720 on which the reminder is floating is displayed (S432). If the user clicks the reminder 721 (YES in S434), the advertisement pop-up is displayed (S434), and the shooting screen 730 on which the advertisement pop-up is floating may be displayed (S418).

If the user does not click on the reminder in the reminder screen 720 (NO in S434) and clicks the end button, the basic shooting screen 610 can be displayed (S422).

FIG. 9 is a diagram showing the relationship among the components of the terminal in the advertisement exposure step in FIG.

When the user selects the camera shooting menu, the advertisement exposure control unit 431-1 of the camera app determines whether there is an advertisement to be exposed in the camera shooting mode. If there is an advertisement to be exposed, the advertisement data storage unit 431-2, The advertisement overlay 431-3, and the camera / film selection overlay 431-4 to control the exposure of the advertisement data.

If there is an advertisement to be exposed, for example, the advertisement camera image is extracted from the advertisement data storage unit 431-2, and the advertisement camera image is displayed on the shooting screen.

In addition, the advertisement data such as animations and still images can be further extracted from the advertisement data storage unit 431-2 and displayed on the shooting screen.

Then, on the terminal display screen, an advertisement camera shooting screen including the advertisement layer is displayed.

In addition, the advertisement exposure control section 413-1 extracts an advertisement shot sound from the advertisement data storage section 431-2, and causes the advertisement shot sound to be reproduced only when the shooting button is clicked, .

If there is no advertisement to be exposed, the advertisement exposure control unit 413-1 displays the basic camera shooting screen on the terminal display screen and plays only the basic shot sound when the shooting button is clicked.

10 to 12 are views showing screens according to various embodiments of the advertisement exposure step. However, the embodiment of the present invention is not limited thereto, and various modifications can be made in the shape of the screen, the presence or absence of each step, and the order.

In the above-described embodiment, the advertisement shot sound is reproduced when the shooting button 521 is selected in the advertisement shooting screen (520 in FIG. 10 or 630 in FIG. 11 and 12) 610, the basic shooting sound is reproduced when the photographing button 522 is selected.

However, the embodiment of the present invention is not limited to this, and in another embodiment of the present invention, the advertisement shot sound may also be reproduced on the basic shooting screen (610 of FIG. 11 and FIG. 12).

The camera shot advertising method according to embodiments of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The term " computer " includes any type of electronic apparatus including a central processing unit (CPU), such as a mobile communication terminal, a notebook, a netbook, a PDA, and the like.

The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Includes hardware devices that are specially configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The program is stored in the server, and may be downloaded wirelessly or by wire from the terminal 200. [ The downloaded program is stored in the memory 220 of the terminal 200 and can be executed by the control unit 210 including the CPU or CPU of the terminal.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: Advertising system
20: Ad server
100: main server
200: mobile communication terminal
300: API server
350: CDN server
110:
120: DBMS
130: Monitor section
140: Statistics Department

Claims (17)

In a method of advertising a camera,
Driving a predetermined camera application in the terminal;
When the camera application is activated, requesting advertisement information by accessing an advertisement server through a communication network, the advertisement information being registered in advance in the advertisement server including a preset target condition;
Receiving advertisement information corresponding to the target condition from the advertisement server;
Receiving advertisement data corresponding to the received advertisement information from the advertisement server and storing the received advertisement data in an advertisement data storage unit, the advertisement data including an advertisement camera image and an advertisement shot sound;
Displaying the advertisement camera image when a shooting mode is selected; And
Reproducing the advertisement shot sound in place of the basic shot sound when the shooting button corresponding to the advertisement camera image is clicked or continuously reproducing the basic shot sound and the advertisement shot sound. The method of claim 1,
And a camera image including at least one of a shape and a text indicating a specific brand and a camera lens. The method of claim 1, wherein displaying the advertisement camera image upon selecting the shooting mode comprises:
And displaying the advertisement camera image and the basic camera image together on the shooting screen. The method of claim 1,
Wherein the advertisement information further includes an exposure condition,
Wherein the exposure condition is registered in advance in the advertisement server together with the target condition. 5. The method of claim 4, wherein displaying the advertisement camera image upon selecting the shooting mode comprises:
Determining whether there is an advertisement to be exposed according to the exposure condition; And
And displaying the advertisement camera image on the photographing screen when there is an advertisement to be exposed as a result of the determination. 5. The method according to claim 4,
Wherein the at least one of the exposure time, the exposure time, the exposure time, the exposure period, the exposure method, and the show duration. 5. The method of claim 4,
Wherein at least one of a terminal type, a terminal OS type, a time, a location, and a country is selected as a condition for selecting an object to which the advertisement is to be exposed. In a method of advertising a camera,
A step of driving a predetermined camera application in the mobile communication terminal;
When the camera application is activated, requesting advertisement information by accessing an advertisement server through a communication network, the advertisement information being registered in advance in the advertisement server including a preset target condition;
Receiving advertisement information corresponding to the target condition from the advertisement server;
Receiving advertisement data corresponding to the received advertisement information from the advertisement server and storing the received advertisement data in an advertisement data storage unit, the advertisement data including an advertisement pop-up image, an advertisement camera image, and an advertisement shot sound;
Displaying a predetermined default photographing screen;
Displaying the advertisement pop-up image according to a user's selection after displaying the default photographing screen;
Displaying the advertisement camera image after displaying the advertisement pop-up image; And
Reproducing the advertisement shot sound in place of the basic shot sound when the shooting button corresponding to the advertisement camera image is clicked or continuously reproducing the basic shot sound and the advertisement shot sound. 9. The method of claim 8,
Further comprising the step of reproducing a predetermined object on the default photographing screen,
The step of displaying the advertisement pop-up image
Wherein the advertisement is generated in response to the object click of the user. 10. The method of claim 9,
Further comprising the step of displaying a reminder screen when the user does not click the object for a predetermined period of time or more. 11. The method of claim 10,
And displaying the advertisement pop-up image when the user clicks the reminder. 9. The method of claim 8,
Further comprising the step of displaying an advertisement landing page after displaying the advertisement pop-up image and before displaying the advertisement camera image. 9. The method of claim 8,
And a camera image including at least one of a shape and a text indicating a specific brand and a camera lens. A recording medium on which a program for performing an advertisement method at the time of shooting a camera according to any one of claims 1 to 13 is recorded. A camera unit for photographing;
A control unit for driving a camera application;
A communication unit for accessing the advertisement server and receiving advertisement data;
A memory for storing the received advertisement data; And
And a sound processing unit for reading out and reproducing an advertisement shot sound from the memory when shooting a camera,
When the camera application is driven, the mobile terminal accesses an advertisement server, receives advertisement data corresponding to a target condition from an advertisement server, stores the advertisement data in the memory, and outputs the advertisement data when a shooting screen or shooting sound is reproduced according to an exposure condition. Communication terminal. 16. The method of claim 15,
Wherein the mobile communication terminal includes at least one of a terminal type, a terminal OS type, a time, a location, and a country as a condition for selecting an object to which the advertisement is to be exposed. 16. The method of claim 15,
An exposure period, an exposure period, an exposure period, an exposure period, and a show duration.

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