JP2010039333A - Advertising device, and control method and control program for advertising device - Google Patents

Advertising device, and control method and control program for advertising device Download PDF

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Publication number
JP2010039333A
JP2010039333A JP2008203896A JP2008203896A JP2010039333A JP 2010039333 A JP2010039333 A JP 2010039333A JP 2008203896 A JP2008203896 A JP 2008203896A JP 2008203896 A JP2008203896 A JP 2008203896A JP 2010039333 A JP2010039333 A JP 2010039333A
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Prior art keywords
advertising
scent
advertisement
attribute
unit
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JP2008203896A
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Japanese (ja)
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Kenji Okuhara
健司 奥原
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Seiko Epson Corp
セイコーエプソン株式会社
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Abstract

[PROBLEMS] To send an optimal voice and scent according to the attribute of an advertisement target person and to perform an advertisement effectively.
An advertising subject is photographed by a camera, the attribute and position of the advertising subject are discriminated based on the taken image, and the advertising sound corresponding to the attribute is superdirective speaker based on the discrimination result. The scent for advertisement corresponding to the attribute is sent out to the advertising target by the scent generating and sending unit 70.
[Selection] Figure 1

Description

  The present invention relates to an advertising device, a method for controlling an advertising device, and a control program, and more particularly, to a technique for performing a more suitable advertisement in accordance with an attribute of an advertising target person.

In the past, advertising has been conducted in various ways, but what kind of advertising is effective depends not only on the content of the product but also on the customer segment (advertisement target) targeted by the advertisement. It has been. For this reason, conventionally, there has been proposed a method of distributing advertisement prints and analyzing the advertisement effect (see, for example, Patent Document 1).
JP 2003-233705 A

As described above, effective advertisements differ depending on the advertising target, so it is desired to perform more effective advertisements.
On the other hand, the advertisement is not limited to voice and text information, but may have a great effect on the sense of smell, such as the smell of a yakitori shop or candy shop, the scent of cosmetics, and the like.
Therefore, an object of the present invention is to provide an advertising device, an advertising device control method, and a control program that can send out an optimal voice or scent according to the attribute of the advertising target person and perform an advertisement effectively. There is.

In order to solve the above-mentioned problem, the first aspect of the present invention is to shoot an advertising subject, determine the attribute and position of the advertising subject based on the taken image, and based on the determination result, the attribute The advertisement voice and advertisement scent corresponding to the above are sent to the advertising target person.
According to the said structure, since a more suitable advertisement audio | voice and advertisement fragrance are sent out as an advertisement according to an advertisement subject's attribute (for example, sex, an age group, etc.), an advertising effect can be improved.
According to a second aspect of the present invention, in the first aspect, among a plurality of attributes set in advance based on a photographing unit that photographs the advertising subject and an image of the advertising subject photographed by the photographing unit. Attribute determining means for determining which attribute the advertising target person corresponds to, and a fragrance generating means for selecting and generating the advertising scent to be generated based on the attribute from a plurality of preset advertising scents A direction adjusting means for adjusting a direction in which the advertising scent is sent out, a sending means for sending out the advertising scent, and the direction adjusting means to change the direction in which the advertising scent is sent out in the sending means. And a control means for sending the signal toward the terminal.
According to the above configuration, the photographing unit photographs the advertising target person, and the attribute determining unit is based on the advertisement target person image photographed by the photographing unit, and the advertising target person is selected from a plurality of attributes set in advance. To which attribute corresponds to.
The scent generating means selects and generates an advertising scent to be generated based on the attribute from a plurality of advertising scents set in advance.
As a result, the control means causes the direction adjustment means to send the advertisement fragrance in the sending means to the advertisement target person.
Therefore, the advertising scent can be reliably sent to the advertising target person corresponding to the attribute, and effective advertising can be performed.
According to a third aspect of the present invention, in the first aspect or the second aspect, the sending means is configured as an air cannon.
Therefore, even an advertising subject at a certain distance can send and deliver the advertising scent quickly and reliably.
According to a fourth aspect of the present invention, in the second aspect or the third aspect, there is provided a superdirective speaker that outputs sound in a specific direction, and the direction adjusting means adjusts a sound output direction of the superdirective speaker. The control means causes the voice output direction of the superdirective speaker to be directed toward the advertisement target person and causes the voice to be transmitted.
According to the above configuration, the direction adjusting means adjusts the sound output direction of the superdirective speaker, and the control means directs the sound output direction of the superdirective speaker toward the advertisement target person and transmits the sound. The sound for advertisement can be sent to the advertisement target person corresponding to the attribute reliably together with the advertisement scent, and the advertisement can be further effectively performed.
According to a fifth aspect of the present invention, in any one of the first to fourth aspects, an advertisement display surface for displaying an advertisement is provided, and the photographing unit photographs a range in which a person can visually recognize the advertisement display surface. It is characterized by being.
According to the above configuration, since the photographing unit photographs a range in which the person can visually recognize the advertisement display surface, the person to be advertised can be selected from the persons who can visually recognize the advertisement display surface. In cooperation with the advertisement content on the display surface, the advertisement sound can be sent to the advertisement target person together with the advertisement fragrance, and a more effective advertisement can be performed.
According to a sixth aspect of the present invention, in the fifth aspect, a display screen of a display device that displays an advertisement image is arranged as a display surface of the advertisement.
According to the above configuration, an advertisement image can be dynamically displayed on the display surface (switching display of still images, display of moving images, etc.), and an effective advertisement in which visual, auditory, and olfactory senses are linked is performed. be able to.
A seventh aspect of the present invention corresponds to the attribute based on the process of photographing the advertising target, the process of determining the attribute and position of the advertising target based on the captured image, and the determination result. And a process of sending advertisement sound and advertisement scent toward the advertisement target person.
According to the said structure, since a more suitable advertisement audio | voice and advertisement fragrance are sent out as an advertisement according to an advertisement subject's attribute (for example, sex, an age group, etc.), an advertising effect can be improved.
According to an eighth aspect of the present invention, a computer controls an advertising device including a photographing device that photographs an advertising target person, an audio output device that outputs advertising sound, and a scent generating device that generates advertising scent. In the control program for determining the attribute and position of the advertising target person based on the image photographed by the photographing apparatus, and the attribute output by the voice output device based on the result of the judgment The computer is realized with a function of sending a corresponding advertisement sound and an advertising scent generated by the scent generating device to the advertising target person.
According to the said structure, since a more suitable advertisement audio | voice and advertisement fragrance are sent out as an advertisement according to an advertisement subject's attribute (for example, sex, an age group, etc.), an advertising effect can be improved.

  ADVANTAGE OF THE INVENTION According to this invention, according to the attribute of an advertising object person, the optimal audio | voice and fragrance are sent out, and a high advertising effect can be acquired by attracting an advertising object person via at least hearing and smell.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing a functional configuration of the advertising system according to the present embodiment.
The advertising system 1 is configured by connecting a super-directional speaker 40, a main speaker 45 (main speaker), a camera 50, a display device 60, and a scent (smell) generating / sending unit 70 to the control device 10.
The advertising system 1 as an advertising device displays an advertising image on the display device 60 and outputs advertising sound synchronized with the advertising image from the main speaker 45.
During the output of the advertisement image and the advertisement sound, the advertisement system 1 captures a range in which the advertisement image of the display device 60 can be visually recognized by the camera 50 and detects a person in the range based on the captured image. Furthermore, the advertising system 1 discriminates the detected attributes (gender, age group, etc.) of the person, and outputs the advertising voice (secondary voice) corresponding to the determined attribute from the superdirective speaker 40 to the person. The fragrance for advertisement corresponding to the attribute is generated and transmitted by the fragrance generation and transmission unit 70.

  The super directional speaker 40 is a speaker having high directivity called a parametric speaker, and can be heard only by a small number of people including a person located in the sound output direction or a person in the vicinity of the person. Output audio to. As a specific example, an ultrasonic speaker that includes an ultrasonic transducer and outputs a modulated wave obtained by modulating an ultrasonic band carrier wave with an audio signal in an audible band is used as the superdirective speaker 40. be able to. Superdirective speaker 40 outputs a sound toward the front based on a sound signal input from control device 10.

Superdirective speaker 40 is supported by rotating base 41. The rotating pedestal 41 is a pedestal for rotatably installing the super-directional speaker 40 and a scent generation / delivery unit 70 described later. By rotating, the sound output direction of the super-directional speaker 40 and the scent delivery are provided. It functions as a direction adjustment mechanism that adjusts the fragrance delivery direction of the unit 72. As an example, the rotating pedestal 41 of the present embodiment has a single-axis, two-axis, or three-axis movable shaft (not shown), and the super-directional speaker 40 and the scent delivery unit 72 that are centered on the movable shaft. And a motor (not shown) for changing. As will be described later, the sound output direction of the super-directional speaker 40 and the scent delivery direction of the scent delivery unit 72 can be changed to arbitrary directions by operating the rotating base 41 under the control of the control device 10. is there.
On the other hand, the main speaker 45 is a speaker having normal directivity, and can output sound in a wider range than the super-directional speaker 40 toward the front of the display panel 65 in general. In the present embodiment, the main speaker 45 is composed of two pairs of stereo speakers, and outputs stereo sound of two left and right channels based on an audio signal input from the control device 10.

The camera 50 includes a first camera 50A and a second camera 50B.
The first camera 50 </ b> A and the second camera 50 </ b> B are cameras that capture a still image or a moving image. The first camera 50 </ b> A and the second camera 50 </ b> B capture images according to the control of the control device 10 and output captured image data to the control device 10.
The first camera 50 </ b> A and the second camera 50 </ b> B have the same configuration, and include an interface unit 51, a shooting control unit 52, and a shooting unit 53 that are connected to the control device 10.
The photographing unit 53 of the first camera 50A or the second camera 50B includes an imaging element (not shown) such as a CCD image sensor or a CMOS image sensor, a photographing lens group (not shown), and a lens for adjusting zoom, focus, and the like. A lens driving unit (not shown) for driving the group is provided, and imaging is performed according to the control of the imaging control unit 52. The imaging control unit 52 operates a lens driving unit of the imaging unit 53 according to a control signal input via the interface unit 51 to realize a predetermined imaging condition. Under this condition, an imaging element included in the imaging unit 53 The output data is converted into data of a predetermined format, and is output as captured image data via the interface unit 51. The interface unit 51 is connected to the control device 10 via a wired cable or a wireless communication line, receives a control signal input from the control device 10, outputs the control signal to the shooting control unit 52, and inputs from the shooting control unit 52. The captured image data and the like are output to the control device 10.

The display device 60 displays advertisement images (including still images and moving images) under the control of the control device 10.
The display device 60 includes an interface unit 61 connected to the control device 10, a drawing control unit 62 that acquires a display signal input via the interface unit 61, a drawing memory 63 connected to the drawing control unit 62, A display drive circuit 64 that drives the display panel 65 under the control of the drawing control unit 62 and a display panel 65 are provided.
The drawing control unit 62 draws a display image in the drawing memory 63 based on a display signal input from the control device 10 via the interface unit 61. Then, the drawing control unit 62 reads an image from the drawing memory 63 in accordance with the drawing timing on the display panel 65 and outputs the image to the display drive circuit 64. The display driving circuit 64 drives the display panel 65 based on the image input from the drawing control unit 62 to display the image.

Here, the display panel 65 is configured by a flat display panel such as a liquid crystal display panel, a plasma display panel, or an organic EL panel. When the display panel 65 is composed of a transmissive liquid crystal display panel, the display device 60 includes a backlight device (not shown), and the display drive circuit 64 drives the display panel 65 and controls the lighting of the backlight device. And turn it on at a predetermined timing. Further, when the display panel 65 is a self-luminous type such as a plasma display panel or an organic EL panel, a backlight device is unnecessary.
In addition, two main speakers 45 are attached to the display device 60 so as to be arranged on both sides of the display panel 65, and sound is output from the main speakers 45 toward the person watching the display panel 65. The

  The scent generation and delivery unit 70 is supplied with a scent generating liquid from a scent cassette 77 described later, vaporizes or mists the scent generating liquid, and diffuses one or a plurality of types of scent generating liquids in the air. A scent generating unit 71 for generating a scent, a scent sending unit 72 for sending the advertising scent generated by the scent generating unit 71 in a predetermined direction by the principle of an air cannon (sending a vortex ring with air containing a scent), It has.

FIG. 2 is an external perspective view showing an example in which an advertising system is installed in a store.
In this embodiment, the advertisement system in the store will be described. However, the present invention is not limited to this, and the present invention can also be applied to an advertisement system such as a station or a passage.
In the store, a passage 102 is formed along the wall 101. In the passage 102, the display device 60 is hung on the wall 101 with the display panel 65 as a display screen facing the passage 102. It is installed so that the display panel 65 can be visually recognized from the person (customer) who passes through.
Furthermore, a directional unit 80 that houses the super-directional speaker 40, the camera 50, and the scent generation / delivery unit 70 is installed above the center of the display panel 65.
As shown in FIG. 2, superdirective speaker 40 and camera 50 (= first camera 50 </ b> A and second camera 50 </ b> B) are attached to the upper part of directivity unit 80.

The super-directional speaker 40 is attached so that the sound output direction thereof is mainly directed to the front of the display panel 65, and the scent generation and delivery unit 70 is also attached so that the scent delivery direction is mainly directed to the front of the display panel 65. In this embodiment, the rotation base 41 has two orthogonal movable shafts, and changes the sound output direction of the super-directional speaker 40 and the scent delivery direction of the scent generation and delivery unit 70 in the horizontal direction and the vertical direction. Although the movable range of the rotation base 41 is not particularly limited, as a typical example, the sound output direction of the super-directional speaker 40 and the scent delivery direction of the scent generation and delivery unit 70 are centered on the front direction of the display panel 65. The aspect changed to the left-right direction and an up-down direction (especially left-right direction) is mentioned. The sound output direction of superdirective speaker 40 and the scent delivery direction of scent generation and delivery unit 70 are changed according to the face position of the advertisement target person.
On the other hand, the main speaker 45 is fixedly arranged in the same direction as the front surface (display surface) of the display panel 65, and outputs sound in the front surface and in a radially extending direction. In the present embodiment, the main speaker 45 outputs left and right two-channel stereo sound. For example, sound image localization can be obtained in front of the center of the display panel 65.

As shown in FIG. 2, the camera 50 as a photographing unit is installed so as to photograph the front of the display panel 65 including the front surface of the display panel 65 as an advertisement display surface. The shooting range of the first camera 50A is mainly arranged so that a person located on the left side of the range in which the advertisement image displayed on the display panel 65 can be visually recognized can be shot. The shooting range of the two cameras 50 </ b> B is mainly arranged so that a person located on the right side of the range in which the advertisement image displayed on the display panel 65 can be viewed can be taken toward the display panel 65.
In the present embodiment, each camera 50A, 50B captures an area where most of the passage 102 can be covered, and each camera is used to capture an advertising subject moving along the passage 102 in front of the display panel 65. The lens types, installation positions, and the like of 50A and 50B are adjusted. Specifically, a wide-angle lens with a focal length of 35 to 24 mm, or an ultra-wide-angle lens with a length of 21 mm or less, in order to take an image of a sufficiently wide area including the moving range of the advertising subject using the two cameras 50A and 50B. (Each focal length is equivalent to 35 mm film) is preferably used, and the installation position of the camera 50 is preferably arranged symmetrically above the center of the display panel 65 as shown in FIG.

In the present embodiment, the advertising system 1 uses a set of super-directional speakers 40 and a scent generation / sending unit 70 to send voice and scent to the advertising target in front of the display panel 65. For example, the horizontal movable range 41 is preferably set to 150 degrees or more.
In addition, the height position of the installation location of the super-directional speaker 40, the camera 50, and the scent generation / sending unit 70 may be set as long as it is a position where the advertising sound and the scent for advertising can be sent to the advertising target person. Although it is possible, in order to be integrated with the advertising image displayed on the display panel 65, it is desirable to be in the vicinity of the display panel 65. In addition, in order to send advertisement voice and advertisement fragrance to a wider range of advertising targets by using the cameras 50A and 50B, the super-directional speaker 40, the camera 50, and the fragrance generation and sending unit 70 are installed at a high place. This is preferable from the viewpoint of efficiency.

FIG. 3 is a perspective view showing an installation state of the super-directional speaker and the scent generation / delivery unit in the directional unit. FIG. 4 is a partial sectional plan view of the directivity unit.
A rotating pedestal 41 is arranged in the directivity unit 80, and a cubic casing 74 constituting the scent generation and delivery unit 70 is rotated on the rotating pedestal 41 via a rotating arm 73. Supported as possible.
On the front surface of the casing 74, an opening 75 is provided for sending out the advertising sound from the super-directional speaker 40 and the advertising scent from the scent generating and sending unit 70.
Furthermore, the super-directional speaker 40 is disposed on the surface of the casing 74 opposite to the surface provided with the opening 75, the scent generating unit 71 of the scent generating and sending unit 70 is disposed on the lower surface, and the scent is disposed on the upper surface. A scent delivery unit 72 of the generation delivery unit 70 is arranged.
Here, since the scent delivery unit 72 operates as an air cannon at the time of sending out the scent, the scent delivery unit 72 has a member that protrudes toward the casing 74 in order to rapidly (pulse-like) reduce the effective internal volume of the casing 74. When this member protrudes into the casing 74, a vortex ring is formed and an advertising scent is sent out.

In addition, a plurality of scent cassettes 77 storing scent-generating liquids are connected to the scent generating unit 71 via tubes 76. The scent cassette 77 is provided with a piezoelectric element that functions as an opening / closing device for the liquid delivery outlet in order to control the delivery and stop of the liquid for generating the scent, and when the liquid delivery outlet is opened by the piezoelectric element, the scent cassette The scent generating liquid is supplied to the scent generating unit 71 through the tube 76 by the pressure in 77. The scent generating liquid is vaporized or misted by the scent generating unit 71 and stays in the casing 74 as an advertising scent. In this case, it is also possible to generate a scent so that it is recognized as a completely different scent when the scent-generating liquid in the predetermined scent cassette 77 is mixed and used at a predetermined ratio.
In this state, when the scent delivery unit 72 is driven, the advertising scent becomes a vortex shape and is sent out toward the advertising target person by the principle of the air cannon.
A guide cover 78 is attached to the side portion of the casing 74 as shown in FIG. The guide cover 78 slides in the direction of the arrow in FIG. 4 along with the rotation of the casing 74 along a guide groove (not shown).

The control device 10 that controls each part of the advertising system 1 is realized as a personal computer, for example.
As shown in FIG. 1, the control device 10 includes a sound output unit 11, a pedestal drive unit 12, an input unit 13, a display unit 14, a recording medium reading unit 15, an interface unit 16, and a control unit that controls each unit of the control device 10. 20 and a storage unit 30.

The audio output unit 11 is connected to each of the superdirective speaker 40 and the main speaker 45, and generates audio signals for outputting audio related to the audio data when audio data is input by the control unit 20. And output to the super-directional speaker 40 and the main speaker 45. By the operation of the audio output unit 11, an advertisement audio signal is output to the main speaker 45, and an auxiliary audio signal is output to the superdirective speaker 40. Since the main speaker 45 is a stereo speaker, the audio output unit 11 may output audio signals of the left and right channels to each of the two pairs of main speakers 45.
The pedestal drive unit 12 supplies a drive signal and power for driving a motor (not shown) included in the rotation pedestal 41 according to the control of the control unit 20. The motor is rotated by a predetermined angle by a drive signal or power source output from the pedestal drive unit 12 to the rotation pedestal 41, and the sound output direction of the superdirective speaker 40 and the scent delivery direction of the scent generation and delivery unit are controlled. The direction is determined by the unit 20.

The input unit 13 is connected to input devices such as a mouse and a keyboard, detects operations of these input devices, and outputs operation signals corresponding to these operations to the control unit 20.
The display unit 14 displays various types of information under the control of the control unit 20, and is configured using, for example, a liquid crystal display panel.
The recording medium reading unit 15 uses an optical disk type recording medium such as a CD, a DVD, or a next-generation DVD, a magneto-optical recording medium such as an MO, a magnetic recording medium, a storage device using a semiconductor storage element, or a magnetic recording medium. This is a device that reads a program and data from a recording device or the like. Under the control of the control unit 20, the recording medium reading unit 15 includes data related to an image displayed by the display device 60, data related to sound output from the superdirective speaker 40, a program executed by the control unit 20, and a processing target. Data and the like are read and output to the control unit 20. Data and programs read by the recording medium reading unit 15 are stored in the storage unit 30 based on the control of the control unit 20.

  The interface unit 16 is connected to the interface unit 51 included in the camera 50 (the first camera 50A and the second camera 50B) and the interface unit 61 included in the display device 60 by wire or wirelessly. The interface unit 16 performs input / output of control signals, display information, captured image data, and the like with the interface units 51 and 61.

The control unit 20 centrally controls each unit of the control device 10, and includes a CPU, a ROM that stores a basic control program executed by the CPU and data to be processed in a nonvolatile manner, and a program executed by the CPU. And a RAM for temporarily storing data to be processed and other peripheral circuits. The control unit 20 controls each unit of the control device 10 by reading and executing the basic control program stored in the ROM. Further, the control unit 20 reads out and executes a program stored in the ROM or the storage unit 30 to control various units connected to the control device 10, thereby realizing various functions of the control device 10.
That is, the control unit 20 includes functional units such as a face position determination unit 21, an attribute determination unit 22, a transmission control unit 23, a pedestal control unit 24, and an advertisement condition setting unit 25. These functional units are realized when a CPU included in the control unit 20 executes a predetermined program.

The face position determination unit 21 analyzes the captured image data input from the camera 50 (the first camera 50A and the second camera 50B), and determines the position of the face for each person shown in the captured image of the camera 50. Perform the process.
The face position determination unit 21 detects the appearance of a person in the captured image of the camera 50 (first camera 50A, second camera 50B), and determines the position of the face by pattern matching, for example.

The attribute determination unit 22 analyzes the captured image data input from the camera 50 and performs a process of determining the attribute for each person shown in the captured image of the camera 50. The attribute determination unit 22 determines at least whether each person's face is facing the display panel 65.
The attribute discriminating unit 22 detects a human figure portion from a photographed image of the camera 50 and detects a feature of the human figure portion. The features detected here are the proportion of hair in the image, the color of hair and skin, the height and width and their ratio, the characteristics of the face, the color of clothes, and the like. Subsequently, the attribute discrimination unit 22 discriminates, for example, gender and age as the attribute of the person based on the detected feature of the image.

The sending control unit 23 controls the output of the advertising sound by the super-directional speaker 40 and the sending of the advertising scent by the scent generating / sending unit 70. Specifically, the transmission control unit 23 uses the superdirective speaker 40 to perform the advertisement sound based on the attributes for each person determined by the attribute determination unit 22 among the people captured in the captured image of the camera 50. And select the advertising target person who should deliver the advertising scent.
Then, the transmission control unit 23 selects and selects the advertising audio suitable for the advertising target based on the advertising conditions set by the advertising condition setting unit 25 and the selection table 33 stored in the storage unit 30. The advertisement voice data is read from the advertisement voice / fragrance data 32 and output to the voice output unit 11, and a voice signal for outputting the advertisement voice is output from the voice output unit 11 to the superdirective speaker 40.
Further, the sending control unit 23 selects an advertisement fragrance suitable for the advertisement target person based on the advertisement condition set by the advertisement condition setting unit 25 and the selection table 33 stored in the storage unit 30, and the selected advertisement. The scent data for advertisement is read from the advertisement voice / scent data 32 and output to the scent generation / sending unit 70, the scent for advertising is generated by the scent generation unit 71, and is output to the scent sending unit 72.

The pedestal control unit 24 allows the advertisement target selected by the transmission control unit 23 to listen to the advertising sound of the superdirective speaker 40 and appeals to the sense of smell of the advertising scent transmitted by the scent transmission unit 72. Direction and driving amount for driving the rotation base 41 based on the position of the advertisement target person in the captured images of the first camera 50A and the second camera 50B constituting the camera (the predicted movement position when the advertisement target person is moving) Is calculated, and the pedestal driving unit 12 is controlled based on the calculation result to operate the rotating pedestal 41.
By the operations of the transmission control unit 23 and the pedestal control unit 24, the advertising sound is output from the superdirective speaker 40 to a specific advertising target person among the people photographed by the camera 50, and the scent generation and transmission unit 70 The scent for advertising is sent out.

  The advertisement condition setting unit 25 is a condition when the transmission control unit 23 selects the advertisement target person who listens to the sound through the superdirective speaker 40 and appeals the smell of advertisement transmitted from the scent generation and transmission unit 70 to the sense of smell. Set. As described above, the sending control unit 23 selects an advertising target person based on the attribute of each person determined by the attribute determining unit 22, and sets the selection criterion in the advertisement condition setting unit 25. Become.

The storage unit 30 includes a storage device using a magnetic or optical recording medium or a semiconductor storage element, and stores various programs and data in a nonvolatile manner. In addition, the storage unit 30 stores information of advertisement image data 31, advertisement voice / fragrance data 32, a selection table 33, and personal identification information 34.
The advertisement image data 31 is data of an image displayed by the display device 60 and is data of a still image or a moving image for advertisement such as a product or service. The advertisement image data 31 includes data of a plurality of images.
The advertisement sound / fragrance data 32 is advertisement sound output from the superdirective speaker 40 and advertisement fragrance data transmitted from the fragrance generating / sending unit 70. The type of each image data included in the advertisement image data 31 The advertisement voice / fragrance data 32 includes a plurality of advertisement voice data and advertisement fragrance data corresponding to the attributes of the subject who listens to the voice.
The selection table 33 is a table for selecting, from the advertisement sound / fragrance data 32, the advertisement sound output from the superdirective speaker 40 and the advertisement fragrance sent from the fragrance generation / sending unit 70. Conditions for determining the advertisement voice / fragrance data of the set are set.

For example, the selection table 33 includes advertisement audio data based on the type of advertisement image displayed on the display device 60, the number of times the target person is detected in the image captured by the camera 50, and the attribute of the target person. A combination of advertising scent data is determined.
That is, in the selection table 33, the type of advertisement image displayed on the display device 60 is associated with the main voice of the advertisement sound, and the type of advertisement image and the target person are detected in the captured image of the camera 50. Corresponding voice data for advertisement (sub-voice) and voice data for advertisement are set for each attribute and attribute (age, gender) of the target person.
For example, when the advertisement target person detected by the sending control unit 23 is detected from the photographed image of the camera 50 for the first time (first time) and the attribute of the advertisement target person is a male in their 20s and 30s, Corresponding audio data for advertisement is set as audio data for advertisement of a pub, and the smell data of advertisement is set as a smell of yakitori.
Similarly, when the attribute of the advertising target is female, the audio data for advertising of the esthetic salon is set as the corresponding audio data for advertising, and the aroma fragrance preferred by women is set as the advertising scent data. Is set.

The personal identification information 34 is information for identifying the difference in each person in the photographed image of the camera 50. For example, the feature of the photographed image detected when the attribute discrimination unit 22 discriminates the attribute. Contains information on (features).
Here, the number of times the target person is detected in the captured image of the camera 50 can be obtained by using the personal identification information 34, for example.
That is, the control unit 20 detects the feature of the human figure from the photographed image of the camera 50 by the attribute discrimination unit 22, and then adds a unique ID to the detected feature and registers it in the personal identification information 34. Then, the control unit 20 detects the feature of the human figure from the photographed image of the camera 50 by the attribute discriminating unit 22, and then the information of the person image having the same feature is registered in the personal identification information 34. It is determined whether or not. By this determination, it can be determined whether or not the figure of the person detected from the photographed image of the camera 50 is the figure of the person previously detected in the photographed image of the camera 50. You can see if it is a person.

Next, the operation of the main part of the embodiment will be described.
FIG. 5 is a process flowchart of the embodiment. In the following description, a case where an advertisement scent is selected first and then a corresponding advertisement sound is selected will be described.
First, an image is taken using the first camera 50A and the second camera 50B (step S11). Here, the first camera 50A can capture and capture a person who moves mainly from the right direction (lower left direction in FIG. 2), and the second camera 50B can move to the left direction (upper right direction in FIG. 2). ) Can be taken and captured.
And the control part 20 performs the image process of the image which the 1st camera 50A and the 2nd camera 50B imaged, and extracts the person contained in an image (step S). At this time, the face position determination unit 21 operates to determine the face position of the person included in the image and track the position within the scent delivery range.
In parallel with this, the attribute determination unit 22 detects the attribute of the person included in the image (step S13). As the attribute of the person, for example, it is determined whether the person is male or female, the age group is a child, an adult, or an elderly person, and the clothes are casual or formal.

Next, the sending control unit 23 refers to the advertisement sound / fragrance data 32 based on the attribute determined in Step S13, determines which one is used as the advertisement fragrance, and selects it (Step S14).
Subsequently, the scent generating unit 71 generates the scent for advertisement according to the procedure described above (step S15), and tracks the position of the corresponding advertisement target person by image processing of the images captured by the first camera 50A and the second camera 50B. (Step S16).
Subsequently, the control unit 20 drives the scent delivery unit 72, whereby the scent generated in the casing 74 is discharged from the opening 75 as a vortex ring 90 (see FIG. 4) according to the principle of an air cannon. It is sent out to the subject (step S17). At this time, the direction of the opening 75 is determined by calculating the arrival position and the estimated arrival time in accordance with the movement of the advertising target person.

Then, the sound is output from superdirective speaker 40 for the sound to reach the advertisement target person almost simultaneously with the scheduled arrival time of the advertisement scent (step S18).
As a result, the advertising information can be reliably transmitted to the advertising target by the advertising scent generated toward the advertising target and the advertising voice whispering at the ear.
In other words, according to the advertising system 1, the advertising sound of the superdirective speaker 40 and the advertising scent of the scent generating / sending unit 70 are not sent to a person who does not correspond to the set attribute. By reliably transmitting the advertising voice and advertising fragrance only to people, it is possible to effectively attract attention to the advertisement, and a higher advertising effect can be expected.

  As described above, according to the advertising system 1 according to the embodiment to which the present invention is applied, a more suitable advertisement according to the attribute (gender, age group, etc.) of each person (advertisement target person) is related to the advertisement. It is possible to effectively express the scent including the scent, and it is possible to effectively distribute advertisements by attracting the interest of a larger number of advertising subjects, and thus to obtain a high advertising effect.

In addition, embodiment mentioned above shows the one aspect | mode of this invention to the last, and a deformation | transformation and application are arbitrarily possible within the scope of the present invention.
In the above description, the configuration for sending the advertising scent and the advertising sound in accordance with each advertising target person was adopted, but when a plurality of persons are located in substantially the same region, It is also possible to discriminate the attribute distribution and send advertisement scents and advertisement voices according to the largest number of attributes.
In the above description, the advertisement system uses a display device. However, instead of the display device, the advertisement system is a bulletin board displaying a poster made of a sheet made of paper or synthetic resin, or an advertisement is directly drawn on the wall surface. In some cases, the wall surface itself can be treated as an advertisement.

In the above description, it is configured to determine the gender and age of a person as an attribute. However, the determined attribute is not limited to gender, and is configured to determine whether a person is a Japanese or a foreigner. In this case, Japanese advertising voices are output to this person. In the case of foreigners, foreign language advertising voices are output to this person. An advertising scent may be generated.
In the above description, the configuration in which the directional unit 80 in which the superdirectional speaker 40, the camera 50, and the fragrance generating / sending unit 70 are housed is described above the display device 60 as an example. The invention is not limited to this, and the super-directional speaker 40, the main speaker 45, the camera 50, or the scent generation / delivery unit 70 can be installed at a location away from the display device 60.

  Furthermore, the number of superdirective speakers 40, cameras 50, and scent generation / delivery units 70 in the above embodiment is also arbitrary, and the program executed by the control unit 20 can be recorded by the storage unit 30 or the recording medium reading unit 15. In addition to recording on a medium, it can also be downloaded via a communication network (not shown). In addition, the detailed configuration of the advertisement system 1 can be arbitrarily changed.

It is a block diagram which shows the functional structure of the advertising system which concerns on this embodiment. It is an external appearance perspective view which shows an example which installed the advertisement system in the shop. It is a perspective view which shows the installation state of the super-directional speaker and fragrance production | generation delivery unit in a directional unit. It is a partial cross section top view of a directivity unit. It is a processing flowchart of an embodiment.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Advertising system, 10 ... Control apparatus (direction adjustment means), 11 ... Audio | voice output part, 12 ... Pedestal drive part, 20 ... Control part, 21 ... Face position determination part, 22 ... Attribute discrimination | determination part (attribute discrimination | determination means), DESCRIPTION OF SYMBOLS 23 ... Sending control part, 24 ... Pedestal control part, 25 ... Advertisement condition setting part, 32 ... Advertisement voice and fragrance data, 33 ... Selection table, 40 ... Super directional speaker, 41 ... Turning base, 50 ... Camera ( Photographing means), 50A ... first camera photographing means), 50B ... second camera photographing means), 60 ... display device, 65 ... display panel, 70 ... fragrance generating and sending unit (fragrance generating means, sending means), 71 ... fragrance Generation unit (scent generating means), 72 ... Scent delivery unit (sending means), 73 ... Rotating arm (direction adjusting means), 74 ... Casing, 75 ... Opening, 76 ... Tube, 77 ... Cassette, 80 ... Directional unit , 90 ... vortex ring.

Claims (8)

  1. Shoot the target audience,
    Based on the images taken, determine the attributes and location of the target audience,
    An advertising device characterized in that, based on the result of the determination, an advertising voice and an advertising scent corresponding to the attribute are sent to the advertising target person.
  2. The advertising device according to claim 1,
    Photographing means for photographing the advertising target;
    Attribute determining means for determining which attribute the advertising target person corresponds to among the plurality of preset attributes based on the image of the advertising target person photographed by the photographing means;
    The advertising scent to be generated based on the attribute is selected from a plurality of advertising scents set in advance, and a scent generating means for generating the scent is generated.
    Direction adjusting means for adjusting the delivery direction of the advertising scent;
    Sending means for sending the advertising scent;
    Control means for causing the advertisement target person to send out the sending direction of the advertising scent in the sending means by the direction adjusting means,
    An advertising device comprising:
  3. In the advertising device according to claim 1 or 2,
    The advertising device, wherein the sending means is configured as an air cannon.
  4. The advertising device according to claim 2 or claim 3,
    It has a super directional speaker that outputs sound in a specific direction,
    The direction adjusting means adjusts a sound output direction of the superdirective speaker,
    The control means directs the sound output direction of the superdirective speaker to the advertisement target person and transmits the sound.
    An advertising device characterized by that.
  5. The advertising device according to any one of claims 1 to 4,
    An ad display surface for displaying the ad;
    The advertising device, wherein the photographing means photographs a range in which a person can visually recognize the advertisement display surface.
  6. The advertising device according to claim 5, wherein
    An advertising device, wherein a display screen of a display device that displays an advertising image is arranged as a display surface of the advertising.
  7. The process of shooting the target audience,
    Based on the captured image, the process of determining the attributes and location of the target audience,
    Based on the result of the determination, a process of sending advertising voice and advertising scent corresponding to the attribute toward the advertising target person,
    A control method for an advertising device, comprising:
  8. In a control program for controlling an advertising device comprising a photographing device for photographing an advertising target, an audio output device for outputting advertising sound, and a scent generating device for generating advertising scent by a computer,
    A function for determining the attribute and position of the advertising subject based on the image photographed by the photographing device;
    Based on the result of the determination, a function of sending the advertising sound corresponding to the attribute output by the sound output device and the advertising scent generated by the scent generating device toward the advertising target person;
    Is realized by the computer.
JP2008203896A 2008-08-07 2008-08-07 Advertising device, and control method and control program for advertising device Withdrawn JP2010039333A (en)

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US9370595B2 (en) 2012-02-15 2016-06-21 National Institute Of Information And Communications Technology Olfactory display
JP5093543B1 (en) * 2012-02-15 2012-12-12 独立行政法人情報通信研究機構 Olfactory Display
JP2013243584A (en) * 2012-05-22 2013-12-05 Kyocera Corp Electronic apparatus
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JP2015531130A (en) * 2012-08-16 2015-10-29 アルカテル−ルーセント A method for supplying information associated with an event to a person
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