JP2020129375A5

JP2020129375A5 -

Info

Publication number: JP2020129375A5
Application number: JP2020016228A
Authority: JP
Filing date: 2020-02-03
Publication date: 2022-12-20
Anticipated expiration: 2040-02-03

Description

上記課題を解決するための本発明は、ネットワークを介して接続するユーザの端末の表示部に広告情報を表示させる広告配信方法において、
前記端末に表示されている前記ユーザが閲覧しようとする閲覧動画を再生するウェブベースの映像プレイヤーの動画再生枠に重なるように透明の枠を生成し、
前記ユーザが前記透明の枠内をクリックした際に、複数のインストリーム広告の中から、前記ユーザの閲覧履歴と前記広告情報を管理する広告動画管理サイトが保有するデータとから再生するインストリーム広告を選定し、前記インストリーム広告を再生し、
所定時間経過後に前記インストリーム広告とともに、前記インストリーム広告のスキップボタンを表示し、
前記ユーザが前記スキップボタンをクリックすることで、前記動画の再生を可能とし、
前記スキップボタン以外の前記インストリーム広告内をクリックすることで、前記端末に広告商品・サービスを紹介するランディングページを表示することを特徴とする広告配信方法、である。 The present invention for solving the above problems is an advertisement distribution method for displaying advertisement information on a display unit of a user terminal connected via a network,
generating a transparent frame so as to overlap a video playback frame of a web-based video player that plays back a browsing video that the user wants to view displayed on the terminal;
When the user clicks on the transparent frame, the in-stream advertisement is reproduced from among a plurality of in-stream advertisements based on the browsing history of the user and data held by an advertisement video management site that manages the advertisement information. and play the in-stream ad;
displaying a skip button for the in-stream advertisement together with the in-stream advertisement after a predetermined time has elapsed;
By the user clicking the skip button, the video can be played back,
An advertisement distribution method, wherein a landing page introducing an advertisement product/service is displayed on the terminal by clicking within the in-stream advertisement other than the skip button.

Claims

In an advertisement distribution method for displaying advertisement information on a display unit of a user terminal connected via a network,
generating a transparent frame so as to overlap a video playback frame of a web-based video player that plays back a video that the user wants to view displayed on the terminal so that there is almost no gap;
When the user clicks on the transparent frame, the in-stream is reproduced from among a plurality of in-stream advertisements based on the browsing history of the user and data held by an advertisement video management site that manages the advertisement information. select an ad
displaying a skip button for the in-stream advertisement together with the in-stream advertisement after a predetermined time has elapsed since the reproduction of the in-stream advertisement;
By the user clicking the skip button, the video can be played back,
An advertisement distribution method, wherein a landing page introducing an advertisement product/service is displayed on the terminal by clicking the in-stream advertisement other than the skip button.

2. The method of claim 1, wherein the in-stream advertisement is selected by an artificial intelligence reasoning mechanism.

3. The advertisement distribution method according to claim 1, wherein the reproduction of the in-stream advertisement is controlled based on whether the terminal has a history of reproducing the in-stream advertisement within a predetermined time.

4. The apparatus according to any one of claims 1 to 3, wherein a reproduction ratio of each in-stream advertisement among a plurality of in-stream advertisements reproduced on the terminal is changed according to a category of the browsed moving image or an artificial intelligence inference mechanism. ad delivery method.

A plurality of video distribution sites that distribute videos, a video introduction site that introduces the videos of the video distribution sites to a display unit of a user terminal connected via a network, and the videos and in-stream advertisements on the video introduction site In an advertisement delivery system comprising an in-stream advertisement management server that controls the playback of
The in-stream advertisement management server generates a transparent frame so as to overlap the frame of the video player of the display unit that reproduces the video that the user intends to view, with substantially no gaps therebetween;
When the inside of the transparent frame is clicked, an in-stream advertisement to be played is selected from among a plurality of in-stream advertisements based on the browsing history of the user and internally held data, and is played on the video player. means and
means for displaying a skip button for the in-stream advertisement after a predetermined time has elapsed since the in-stream advertisement was played;
means for making the inside of the transparent frame disappear by clicking the skip button to enable playback of the video that the user wants to view;
and means for displaying a landing page introducing an advertised product/service on the terminal when a portion other than a skip button is clicked in the in-stream advertisement.

6. The advertisement delivery system according to claim 5, wherein the in-stream advertisement is selected by an artificial intelligence reasoning mechanism.

7. The terminal comprises means for controlling the reproduction of the in-stream advertisement based on presence or absence of a history of reproducing the in-stream advertisement within a predetermined time period or an inference mechanism of artificial intelligence. The advertisement delivery system described in .